Skip to main content

Full text of "Successful advertising [microform]"

See other formats


MASTER 

NEGATIVE 
NO. 94-821 59 




COPYRIGHT STATEMENT 



The copyright law of the United States (Title 17, United States Code) 
governs the making of photocopies or other reproductions of copyrighted 
materials including foreign works under certain conditions. In addition, 
the United States extends protection to foreign works by means of 
various international conventions, bilateral agreements, and 
proclamations. 

Under certain conditions specified in the law, libraries and archives are 
authorized to furnish a photocopy or other reproduction. One of these 
specified conditions is that the photocopy or reproduction is not to be 
"used for any purpose other than private study, scholarship, or research." 
If a user makes a request for, or ater uses, a photocopy or reproduction 
for purposes in excess of "fair use," that user may be liable for copyright 
infringement. 

The Columbia University Libraries reserve the right to refuse to accept a 
copying order if, in Its judgement, fulfillment of the order would involve 
violation of the copyright law. 



Author: 



Smith's advertising 
agency 

Title: 

Successful advertising 



Place: 



London 



Date: 



[1 902] 



COLUMBIA UNIVERSITY LIBRARIES 
PRESERVATION DIVISION 

BIBLIOGRAPHIC MICROFORM TARGET 



MASTER NEGATIVE « 



ORiGINAL MATERIAL AS FILMED ■ EXISTING BIBLIOGRAPHIC RECORD 



busiNess 

253 . 

Sm63 



Smith's advertising agency, London. 

•.. Successful advertising, its secrets ex- 
plained by Smith's advertising agency ... London 
cSmith's advertising agency, 1902?3 

776 p. illus. 19| cm. 

At head of title: 21st ed. 
Advertisements: p. 487-776, 



o 



RESTRICTIONS ON USE: 



TECHNICAL MICROFORM DATA 



FILM SIZE: 



is. 



IUl\i^ 



REDUCTION RATIO: I7x 



IMAGE PLACEMENT: lA (@ IB IIB 



DATE FILMED: 



w^ 



TRACKING # : 



M<>H om^ 



INITIALS: 



V)mJ 



FILMED BY PRESERVATION RESOURCES, BETHLEHEM. PA. 



#. 



"^ 






00 
CJI 

3 
3 



0) 
O > 

§8 



3 X 

N CO 
CJI 

cy)X 
^-< 

OOM 

UD 

O 






CJI 

3 
3 



> 

o m 
CD CD 



OTQ 

-^ o o 






N 



X 



M 



o- 







3. 



^^^ ' 
%7^ 

^^-1^ 



a^ 








O 




e^ 




e^ 






^^ 



<P-: 






>^ 



>^ 



> 



o 

3 
3 



6.^^ 



rX« 



,«.v^ve3^ 



%* 



<^ 



f<r 



^t3 




L^ 



o 
o 

3 
3 



<S 



.** 



V 



kcr 



€= 




'f^ 



^fp 



^^ 






O 



V^^p-rnp,!;^ 



s 



CO 1 1 fj^ 

°^ k> 



o 



00 



o 



IS3 

ro 



bo 



ro 



1.0 mm 



1.5 mm 



2.0 mm 



ABCDEFGHIJKLMNOPQRSTUVWXYZ 
atx:defghi)klmnopqrstuvwxyzl234 667890 



ABCDEFGHIJKLMNOPQRSTUVWXYZ 
abcdefghijklmnopqrstuvwxyzl234567890 



ABCDEFGHIJKLMNOPQRSTUVWXYZ 

abcdefghijklmnopqrstuvwxyz 

1234567890 





^o 



fp 



^Sr 



m 

O 

O 
■o m -o 

> c c*> 

I TJ ^ 

7^ O 00 
m 

ii 

O 

m 









2.5 mm 



ABCDEFGHIJKLMNOPQRSTUVWXYZ 

abcdefghijklmnopqrstuvwxyz 

1234567890 



^>I%. 
#.^^ 







fS 




^^^ 

^O 



1— • 


K> 


en 





i 


i 



*o 

I? 
Si 

l§ 
-I 

crx 

00 INI 

vo 

o 



IS 

°i 
S| 



00 f^ 



s 






M|.''« 






'<■ ■: 



t: 



«.■> ' 



3^' 



/■./.'''-'^ 











/l&mlS\^ II. .1 ti 



TWENTY FJRST EDITION 



9fmm 




-^'"W^T 



:-^,mm^\ 



Tl 




Columbia ©nibf wftp 



LIBRARY 




School of Business 



displayed, and well printed* 



Printers' Ink 
Up- to- Date. 



ad 
ve 
in 



^ 



inted 
ively 
1 his IS 



Smiths' Printing Agency, 



Head Office and Works— 



28-32, HUTTON STREET, 

LONDON, E.G. 



COUNTRY FACTORY— 

Fleet Works, St. Albans, 

ADVERTISEMENT DEPARTMENT- 

100, Fleet Street, E.G. 



TEL LRU ONE- 1030 UOL BOR N. 



The KOAil 
TO RUIN 

Is kept in repair by those — we had 
almost said business men, but save 
the mark — who do not believe in 

Advertising 

To advertise successfully, your Printed 
Matter must be well designed, effectively 
displayed, and well printed. This is 

Printers' Ink 
Up-to-Date. 



Smiths' Printing Agency, 

Head Office and Works— 

28-33, HUTTON STREET, 



COUNTRY FACTORY— 

Fleet Works, St. Albans, 
A D VEHTISEMENT DEPARTMENT- 

100, Fleet Street, E.G. 



LONDON, E.G. 



TEL E PHONE— 1030 HOL BO 11 N. 



2tst Sdition 

Successful 
Advertising 



if 






The Title and Con- 
tents of this Book are 
copyrighted in Qreat 
Britain and the United 
States of America, but 
any person is at liberty 
to quote from it pro« 
vided due acknowledge 
ment is given as to the 
source of the extract, 
or extracts, quoted. 



Printed by 

Smiths' Printing and Publishing Agency, 

28, 29, 30, 3» aod 32, Hutton Street, 

Whitefriars, E.G., 

and Fleet Works, St. Albans. 




2Ist Edition. 



* 



§ueeessful^ 



•i» 



J^dvertiging 



ITS SECRFTS 
EXPLAINED BY 



Smiths' Advertising 

Agency. 



Copyright Secured 
in Great BriUin 
and the United 
States of America. 



^ 



■Jsondon :■ 



100, FLEET STREET. E.C 



So 

S -- 

r IT 

J 



Contents. 



M^L->. 






5m ^^ 



(A 
fO 

I PAGE. 

a>> Introduction, by Thomas Smith - - - - 9 

Mr. Thomas Smith- ----- 13 

Mr. Philip Smith - - - - - - 1$ 

A Voyage to " Success " - - - - - 17 

The Value of an Agent - - - - -53 

Human Nature in Advertising - - - - 61 

Illustrating an Advertisement - - - -77 

" Test " — The Secret of Successful Advertising - 87 

Clients' Testimony - - - - - 99 

" 100" Fleet Street - - - - -iii 

Manchester Branch - . - - - - 143 

Advertising — The Greatest World Power - - 145 

Provincial Advertising - - - - - i59 

Over-Sea Markets- - - - - - 181 



"•n^t < IP I IB i||i^ijai 



CONTENTS. 



Advertising Truisms - - . . . 

Specimen Advertisements - . . . 

Rates for Ordinary Trade Advertisements in the 
Leading London Daily Papers • 

Rates for Ordinary Trade Advertisements in the 
Leading Provincial Daily Papers 

Prepaid Rates in the Leading London Daily Papers 
for Situations Wanted and Vacant 

Prepaid Rates in the Leading Provincial Daily 
Papers for Situations Wanted and Vacant - 

London Daily and Evening Papers 
London Weekly and Bi- Monthly Papers 
Weekly Papers Published Outside London - 
Monthlies - - . . 

• " " 

Suburban and Provincial Papers 
Advertisements - . . . 



page. 
187 

191 
283 
284 
287 

288 

290 
294 

347 
356 

399 
487 



WW 



'(Dwenty-'J'irst 8dition 

of 

" Sueeessful 



Jidvertising. 



INTRODUCTION 



»» 



^ BY ^ 

THOMAS SMITH 



^LTHOUGH it is twenty-three years since I 
commenced business at 6s. per week rent in a 
small room on the first floor back in an off 
street in Fleet Street, yet this is only the twenty- 
first edition of Successful Advertising, the 
first two years being devoted to pioneer work 
in connection with the business. 

Never was any undertaking commenced with 
smaller beginnings, the basis of this business 
was literally an '♦ idea," and the men are living 
to-day to whom that idea was communicated, 
which can be proved as a fact, and not a chapter in fiction. 
Very few businesses with such a beginning have in such a 
short time acquired such gigantic proportions, or have 
affected so many'other businesses in a beneficial manner. 

If I were asked what is the greatest labour-employing 
agency in the world I should unhesitatingly say '* Adver- 
tising." It was the appHcacion of this principle to business 




lO 



SUCCESSFUL ADVERTISING. 



SUCCESSFUL ADVERTISING. 



It 



which was the germinal thought of Smith's Mutual Adver- 
tising Agency at its commencement loth of June, 1878. 

Dean Farrar has told us that all effort may l)e traced 
back to a germinal thought. " From thought to wish, 
from wish to purpose, from purpose to word, from word to 
act, from act to habit, from delight in the imagination to 
consent in the will, from consent in the will to guilt in the 
deed, from guilt in the deed to repeated transgression. 
Such is the genesis of Sin." 

But there is another application of the same thought : — 
" From thought to wish, from wish to purpose, from 
purpose to word, from word to act, from act to habit, 
from delight in the imagination to consent in the will, 
from consent in the will to reliance upon God for success, 
must in the end, when coupled with perseverance, integrity, 
and honest effort, lead to the happiest results." 

I would not for a moment assume that all this success 
has been due to my own effort. I have previously in 
writing ** Twenty-one Years in Fleet Street," pointed out 
how much Smiths' Advertising Agency has relied upon 
the effort of others, and I would like, in sending forth this 
twenty-first volume of Successful Advertising, to say 
how much we owe to the goodwill and loyalty of those 
who have entrusted us with their business during so many 
years. Every advertiser through Smiths' Agency has a 
direct interest in the success of the business. The 
staff are profit sharers to a large extent, a bonus 
having been paid since ist of January, 1880 — now twenty- 
two years — to each member of the office staff, and distributed 
at frequent intervals in addition to frequent increases in 
wages. 

It has been a real pleasure to make the acquaintance of 
so many friends, clients with whom to day we are upon 
terms of the closest friendship, and whose business we 
have seen to grow as if by magic ; and office staff many of 
whom have been with the Agency for nearly twenty years. 
We owe very much to these friends for recommendations 
and service, and we know of none with whom we have 
done business during these years who would give adverse 
testimony to our efforts to serve them. 

The same applies even in a wider sense to the news- 
papers with whom we have done, and are doing business, 
to their advantage as well as our own. We owe much to 
the kindly appreciation of newspaper proprietors and to 



• i 



their recommendation of Successful Advertising. Un- 
fortunately, we are not always able to avail ourselves of 
these recommendations, but we appreciate them none the 
less. It frequently happens that new advertisers are sent 
to us, whose business we cannot handle from the fact that 
we are already doing similar business on a large scale 
for other clients. 

It is a matter of personal satisfaction to know that the 
number of new clients during the last twelve months has 
far and away exceeded the number of new clients in any 
previous year, and the business was never larger or more 
healthy than at the present time, and the facilities for 
handling new business were never more perfect. We 
very rarely make a change in the personnel of the staff, so 
that those who are with us to-day thoroughly understand 
the business and our mode of handling it, while we have 
put on up-to-date experts in new departments during the 
last year on a larger scale than ever before, in order to 
bring the business up to its utmost capacity. 

Instead of being divided between 132 and 82, Fleet 
Street, we are now consolidated under one roof at 100, 
Fleet Street, in what is regarded as the best position for 
any advertising agency in the world. 

The use of symbolism has been adopted very largely, as 
will be seen in reading the present edition of Successful 
Advertising. The good ship "Business" has been 
detailed in all particulars, and her voyage to the haven of 
"Success" has been figuratively explained. It is hoped 
that this prose-poem style of writing may not be unsuc- 
cessful ; indeed, previous editions have been similarly dealt 
with, each from a different point of view, and have invari- 
ably proved attractive. In matters of dry fact, however, 
we claim to stand second to none in our experience of the 
methods and results of Successful Advertising. 

For twenty years Successful Advertising has been 
our " Silent Partner " — ever awake, ever speaking our 
praises, ever advocating our cause, ever explaining our 
principles, ever detailing our methods, ever urging the 
acceptance of our plans upon would-be advertisers. We 
speak well of the bridge that has carried us for so long, 
and we commend a perusal of its letter-press and tables 
and advertisements as reliable data upon which would-be 
advertisers may with confidence rely. 

No effort on our part in writing advertisements, illus- 



12 



SUCCESSFUL ADVERTISING. 



trating advertisements, drawing out plans, estimates, and 
specifications for successfully handling any proposition or 
appropriation for advertising on a small or a large scale, 
will be wanting in order to make, as far as possible, a 
fortune for would-be advertisers through Successful 
Advertising. 

In addition to this *' Annual " we have now for years 
issued our successful monthly Advertising j price twopence, 
or post free (monthly), 2S. 6d. per annum prepaid. This 
vigorous monthly deals with advertising from day to day, 
and places at the disposal of advertisers all our experience 
and resources in the matter of blocks and illustrations by 
Wash, Photographic, Line, Clay-model, or Engraving 
Process. A special department of Advertising is also 
devoted to the writing of advertisements for any advertiser 
at a small charge. 

In order to keep our clients fully alive with facts, ideas, 
information, and notions from American and other sources, 
we have recently issued quarterly an illustrated journal 
entitled the Travelling Partner^ a specimen copy of which 
we are glad to send free to any advertiser on receipt of a 
post-card. 

Our staff of travellers has been largely increased during 
the past year, and a branch office has been opened in the 
best position in Manchester — No. 15, Market Street — the 
services of our representative there being always at the 
disposal of any advertiser in the North of England. 

It only remains to state that our printing business at 
St. Albans, especially " Printing for Advertisers," has 
during the past year been largely increased in area and 
facilities. Quotations for printing in all its branches will 
be sent post free at the shortest notice. 



Our Head Office:* 100, Fleet Street. 

Our Printing Office (London) ; 28-32, Hutton Street. E.G. 

Our Printing Office (St. Albans): Fleet Works. 

Our Telegraphic Address : "Advertising," London. 

Our Telephonic Address : (Advertising), 63 Holborn. 

Our Telephonic Address : (Printing), 1,030 Holborn. 

Our Telephonic Address : (Printing), 31, St. Albans. 

Our Branch Office : 15, Market Street, Manchester. 

Our Monthly Journal : Advertising, price 2d., of all booksellers. 

Our Quarterly Journal : Travelling Partner, 2d. quarterly. 

Our Annual : Successful Advertising, price 2s., post free. 




^aUMull^ ^ouies, 



7\\omas SmUh, 



r. 

SI 




f aUMulW Mou^s, 



?WUp SmUK. 



SUCCESSFUL ADVERTISING. 



>7 



a? 



II 



f\ 




ADVERTISING 
ANALOGY. 



> 



i8 



SUCCESSFUL ADVERTISING. 



SUCCESSFUL ADVERTISING. 



19 



A Voyage to Succcs 



s. 



INTRODUCTION. 



C^nf'!? ''."°' •' """'^ '^^"^^^ "la^k Of the importance 

stares us in tlie face at^JllT ^^^'^ direction ; it 

places it appears quLTn'exrt;2""V?'"1"°'t'^<^ 
utterlvimnoV^lhl^ if io ? ""^^Pectedly. To realise how 

numbersoftraderr ThT ir ^fP?'""^^^ ^° countless 
for ...e t^rt- , ItlC^^^,^- ,t:^-- 

o7:d v^iS' that S;rc:"^tf Te \"~^^'^Ples 

ctrotdH:^rit:i:^£^^^^^^^^^ 

then it is well oSt:fhe\cthr/':H°"^-"°^'^. P'^'"-' 
powerful factor in the world'rp S^^^ 

it^S^t r "° ^'^^^^^ ^i^ ^rl^ 
without 11^ ever-w.den.ng field of competition 




20 



SUCCESSFUL ADVERTISING. 



SUCCESSFUL ADVERTISING. 



21 



1 



human system. The element of time, however, is an im- 
portant factor both in advertising and food digestion. It 
wou d be absurd to suggest that advertising will yield 
results immediately after its distribution, any more than 
tood can be expected to nourish the human system as soon 
as eaten. Time must be allowed for assimilation, just as 
twenty-one days must be given for the hatching of .^n es^ 
whether it be done by the hen herself or by the incubator, the 
modern substitute. Truer words were never uttered than 
those of Macaulay when he said: '-Advertising is to 
busmess what steam is to commerce— the grand propelling 

Business men who jog along in the old groove of con- 
servatism and obsolete methods, will discover, when too 
late, that their business is being wheedled away from them 
by active and progressive competitors. Business men who 
wish to succeed must be progressive and persistent. Those 
who aim at success must watch the movements of their 
rivals, always remembering that new schemes are ever 
being devised, new lines of action formulated, new flanking 
movements carried out by competitors, in order to inveigle 
additional trade into their own hands. Sometimes a busi- 
ness man IS heard to say, - Ah, I've got along very well 
without advertising, and see no reason for spending money 

°^ .-^ f u ^^ ^ ^^"^ °^ argument typical of a small 
section of the community who " do not see the necessity 
tor advertising." These men are blind to their own interests. 
What was the dictum of the late P. T. Barnum, probably 
the greatest showman the world ha§ ever seen ? He said 
*' borne say they cannot afford to advertise ; they mistake' 
they cannot afford not to advertise." What is the true 
position, then ? A moment's reflection will show that in this 
bustling, jostling world of commerce, no business can stand 
still. Its movement must be progressive or retrograde- 
retrograde if the business has no buttress, because every 
business is confronted with fresh rivals who threaten to 
undermine its very foundations if it is not properly fortified, 
ihe weakest go to the wall, the fittest survive. 

The necessity for advertising may not appear of such 
paramount importance and urgency to such men, but the 
tact remains that they are losing ground, though the loss 
may be almost imperceptible at first, their reputation is 
not so good, they are less known, less talked about 
because progressive rivals are advertising and directing 




*i 



Let us see if we can happen on this 
ideal vessel/* 



22 



SUCCESSFUL ADVERTISING. 



i 



public thought and attention in their own direction 
Business men must get out of the sleepy hollow. There 
must be a force behind every business. It may bean iS 
business, its organisation perfect, its management tactful 
and diplomatic but there is still something lacking. Wha 
IS that " something " ? Advertisin^r. u is the cement tha 
binds business together ; it rears the kind of busS tha 
has the solidity of the oak and its enduring fibre 

As the title of this article refers to a " voyace " we 
may assume without further preliminary thai the shio 
and Its passage across the ocean is to represent the grow h 
or passage of a small business from a position o con, pari 
t.ve obscurity to one of success. The ship throughout the 
article, therefore, will be called s.s. " Business." *^ For the 
present it need only be said that it is in every re.pec° sea 
worthy, adequately engined. well manned,\nd has the 
"enduring fibre " of which we have just spoken ; and it 
will l,e seen how, by capable seamanship and smart 
steaming, it can be made to speed along to that goal which 

reach^ IT::^^?''''"^ '' "^"^'"^ ' trenuous^ efforts to 
reach. In addition to the regular " hands" there are a 
few business men who are taking the voyage as an exoeri 

t'rtrin if th ""' f'' '° '''' '"'''•''' and'inttructlveneL of 
the trip ,f the reader imagines himself among this group 
of privileged passengers. * ^™up 

-THE QUAY, 

haJaM tif; 1' ^"^i"^^^ ';^"h which we are concerned, then, 
gres^" e one" Thf. l"'"""'^ '°'- '"'^ '^ essentially a pro-' 

where there is ZZ l"'^-.'°' " !f ^'^''^ '"^^ '° be located 
Thl! 1, ^ ^' activity, and surrounded by innumer- 

able smaller concerns. Let us stroll along (he haXour 

S ?1, '^' 'f ^' '^'''" happen on mI deal vessel 
Incidentally we notice various crafts of different design 
and capacity with a multiplicity of cables Tnd ropes 
reminding oneot some important business artery like Fleet' 

fn their'a^chit'^t'"',''"^^ ""'' '"^^"'^^ -'^ as'^confus ng 
m their architectural exterior as they possiblv can h<? 

ato V a^t !n^'°"' T";^ T" "^'^^-P^ w^eTov^head' 
altord a fitting stmile to the ropes and rigging in this 

small boats drifting listlessly at their moorings like frai 
busmesses that are swayed to and fro by the tide of com 
petition. Sometimes the current of opposition is so 



SUCCESSFUL ADVERTISING. 



23 




24 



SUCCESSFUL ADVERTISING. 



SUCCESSFUL ADVERTISING. 



25 



III 



drift haole^ZTtT , ?,^'^ snapped in twain, and they 
position Not ffr iV.f . 1° ""^"^ previous status and 

the times. YondeHn°^'e\"l"V'"'^' " l°u"^ J^^^ '^^h'"'' 
is an electrin I^nn^K lu '"^.P'^oad expanse of harbour water 

giving the 'laTel ^'cttf llZllTfT '""^ '"'' "^''' 
A small businp.=c Z^^IT ?■ f''*'"? ^ of business energy. 

respons ble for a' T"P" 'l^P^^^'^^S, but nevertheless 

other craft less up tda?I "and L ' ''^"'""^ '"'" ^' 
movements, we see hnw n;,^! ' u "^^ P?"^^ '° ^^"^^ ^er 

•< makes ringr- "L^TrcXttr '^ °'^*^"^'"°°^ ^""^ 

ad!5°r'zil/ae'couri°°^ '!5" ^'"'^ "« ^^« -°«P«"ed to 
stackerhih around '^ "Z'^^V" "^"^'^ ""^ merchandise 
which weTreTow In el°ch";'f ^ A^t '''? "business," 
turn to the left, and we emerge in^n > ° '° ^'^^ "^ht, a 
observe a malestir U^t- ^ mtoa clear open space and 

different from'he o'heTc ' f^ ""''" ^'°"^'''^"- ^"°°''« «° 
arrests our aUention Thk' '° '°^'""^' "'^' " immediately 
business concern for Tt n '"'""ff ' "° ^« "° ordinary 

swiftness and';:;fection i^s'of'h' "" °"'''"''^ ^'S- °f 
stop andadmireit n =il?'. °f^h"?e proportions, and we 

by u s smartness its clean in °°'^'7""'- ^^^ ^'^ impressed 
is the acme of fr^shneis a^r'- . ' " ""'"'"^'^ ^y dirt, 
of a '" live •• and id/;n ' °'''' ^ 'P'^'"''^ example 

musing on this ma^ntff.!^;''?^"'''''^" ''"*'"««^- While 
breaks silence bvSrint.".^'"^'"'^' °"' ^""""^ ^"ddenly 
reply. " Indee^TsTh "fa '••''" y"°"- "S-cess," w^ 

of miles, and th^ route bristles wiTh'danrer' '""tIT'' 
the gangfwav thaf rr»nr.^^f„ ^u , 'J^ngers. 1 here is 

with%u!iness ac iW°y and unre.f "?.?^ "'"''^ '^^P^^^^'"" 

and somewhat steep b^u' without it no. ^ ""T ''■"J'^K^' 
vesse . Let us climh thl „1 "° °°^ ^^" ''O^rd the 

We shall now see s"ml offh^^''^^ °" \ '°"^ °f inspection, 
its policy and meS InH l^' ''°''i'"« °^ "^« <=°"«". 
lesson in business navi^aHon^^" ""''"^ ^^'S^ '^arn a 
invite the inLgenrfea^er to "'"""''^'P- u^^'"^''"''^ 
inspection, and al"o on /k J"'" "^ °" '^is tour of 
"Success." °" "'^ Passage to the port of 



■'<■'■ 



(J, '■ .-« 




**We observe a majestic'looking vessel 
alongside/* 



J 



26 



SUCCESSFUL ADVERTISING. 



SUCCESSFUL ADVERTISING. 



27 



I 



DESCRIPTION OF S. S. "BUSINESS/' 

"A fine boat ! " ** Aye, aye, sir, and well manned ! " The 
deck, however, need not occupy our time at present, as we 
shall spend most of it here during the voyage. Let us go 
down the gangway and inspect the various departments 
of this colossal vessel. 

W'hether you are familiar with the methods of engineer- 
ing this business or not, you will readily understand that 
in order to give it a good average speed against competition 
and adverse conditions, it must be equipped in the most 
up-to-date manner. Hence on entering the engine room 
we find its engines are of most modern build, capable of 
exerting an enormous horse-power, with ample power in 
reserve for counteracting any unexpected opposition. 
Closer observation shows that in this, as in all model 
businesses, every detail is receiving its proper share of 
attention. And so as we critically examine the motionless 
mass of machinery, we cannot but note how every nut and 
bolt is made secure, or avoid being impressed by their 
supreme importance in conducing to the harmonious 
progress of the ship. 

Then we notice the elaborate range of lubricators, with 
their copper pipes conveying oil to various obscure parts 
of the engines. So far as the engineering of this com- 
niercial undertaking is concerned there can be no mis- 
givings or doubts. Everything in the engine room is 
bright looking and well-ordered, and where system and 
method permeate business, time is economised and con- 
fusion prevented. 

The boiler room hard by is not so attractive, perhaps, 
in Its general aspect, but nevertheless more important 
than the engine room, since the forward movement of 
business depends entirely on the power engendered in 
the huge cyHndrical structures situated therein. We have 
critically examined the engines and passed our eulogiums 
upon them, but we must remember that engines are 
useless without steam. Steam is as indispensable to 
an engine as advertising is to a good paying business. 
By maintaining the steam at regular working pressure, 
progress of business is uniform and certain under all 
adverse conditions, and in this connection the matter of 
stoking is all important. It is possible to overload and 
choke the furnaces so that the heat is entirely destroyed. 




fl 



28 



SUCCESSFUL ADVERTISING. 



SUCCESSFUL ADVERTISING. 



^9 



and, similarly, advertisements may be so recklessly dis- 
tributed that instead of creating a real "live" business, 
money may be absolutely wasted. Good coal also gives 
out greater heat than bad coal, just as good advertising 
*' copy " has the greatest influence on the public. Bad 
coal, like bad **copy," yields poor results. The art of 
stoking, like the art of advertising, must be learned. It 
may seem an unhappy combination to bracket the two 
together, but there is more in stoking than meets the eye. 
Men are specially trained as stokers, just as advertising 
experts have to serve an apprenticeship at that particular 
profession. The stoker's business is to raise heat with as 
little fuel as possible, and that of the advertising expert to 
create business for clients by the judicious distribution of 
their advertisements at the least cost. 

The next points of interest are the screw propellers, 
unfortunately only fully exposed to view when the vessel is 
dry-docked, and in any case not easily seen from the vessel 
herself. But we know that each has three blades— 
persistence, patience, resource — qualities that must prevail in 
all go-ahead businesses. 

Retracing our steps, and pursuing our round of investiga- 
tion, we observe for the first time the sliding iron doors at 
the entrance to each apartment, and do not require to be 
told that this business, like all huge concerns, is guarded 
as far as possible from fire, and prevented from foundering 
through the ingress of water from without. 

We now enter the hold, an enormous gaping store, to 
be filled almost to bulging point with profitable goods, and 
to the right and left are the coal bunkers and fresh-water 
tanks, which, acting like the mighty weight of experience, 
collectively counterbalance any unsteadiness in the good 
ship *' Business." 

Having now inspected all that is worth seeing at the 
bottom of this colossal concern, let us climb the stairway, and 
examine some of the more inhabited quarters immediately 
above. We are at once impressed with the substantial and 
ornate character of the staircase leading to the various 
departments. With our feet firmly planted on the first 
landing we find ourselves on the main deck, and within a 
few yards of the saloon, which latter is flanked by the 
promenade decks of the ship, just as the good ship 
" Business " flanks the quay where so much activity is 
now to be observed. This apartment has an appearance 




The next points of interest are the screw 

propellers/* 



30 



SUCCESSFUL ADVERTISING. 



of cosiness on the one hand, and a strong suspicion of 
serious business on the other. It is essentially com- 
fortable, though not luxurious, because that would not be 
consistent with the general idea of progress. It is also 
placed "forward" of the ship, and situated in the most 
convenient position for obtaining the best light, ventila- 
tion, and general comfort, so indispensable to the healthy 
and vigorous despatch of business. There are receptacles 
for books, papers, music, and other things, just as in the 
office of a progressive Firm one sees a place for everything 
and everything in its allotted place. 

In order to inspect the apartments where the business is 
actually carried on, however, we must resume our ascent of 
the grand staircase to the deck above. There we observe 
various rooms assigned to different heads of the concern, 
first the room of the Manag;ing Director, the Captain of the 
ship, next the apartments of the First and Second Officers, 
and so on, the rooms of the more responsible officials hav- 
ing priority of position and size. Each room is convenient 
to the main staircase, and, as is customary in all progres- 
sive concerns, telephones and speaking tubes are fitted, the 
electric light is installed throughout, and every convenience 
and labour-saving device requisitioned to speed on the 
work of this perfectly-organised business. 

;* Doesn't it blow ! " "Aye, aye, but this is nothing to the 
wind on the high seas, sir ! " Clutching the nearest hand- 
rail to steady ourselves, we take a general observation of 
the deck. There are the usual masts, yards, and rigging, 
all as indispensable to the efficient equipment and proper 
control of the ship, as supplementary advertising frequently 
is in assisting to maintain the sales of a retail business. 
Should high pressure advertising steam through any 
unforeseen mishap fall below normal pressure, sailing can 
always be resorted to as an alternative means of giving speed 
to the ship, although necessarily a more modest and slower 
method of reaching " Success," th^n when the power of 
steam is employed. It is more economical, expeditious, 
and safer in the end to commence with good advertising 
power and maintain it all through the voyage, as the ship 
is under perfect control even in the roughest weather, 
and winds, squalls, heavy seas, and opposition of all kinds 
are much more easily overcome ; moreover, as it is more 
economical to have good steam, it is equally important to 
begin and continue advertising in profitable media. 



SUCCESSFUL ADVERTISNG. 



31 




*4 



We find ourselves on the main deck/* 



32 



SUCCESSFUL ADVERTISING. 



SUCCESSFUL ADVERTISING 



" What a multiplicity of ropes !" remarks our compauion. 
" Yes, quite bewildering, aren't they !" Naturally one is 
set wondering how all the ropes and pulley blocks are dis- 
tinguished one from another, but suddenly we remember 
that there will soon be advertising experts on board who 
"know the ropes" and the value of ''blocks'' better than 
any man on this go-ahead concern. As we look around we 
cannot fail to notice that the ropes vary in strength, 
weight, and pliability, according to the pulling strain each 
IS called upon to bear, and, similarly, the advertisements 
of this business are so nicely adjusted and so strong, that 
their business-pulling qualities are really wonderful. ' The 
large ropes, like the whole-page advertisements, have the ^ 
greatest drawing power, while the smaller ropes, like small 
advertisements, having less power, cannot obviously pull so 
much. Here and there we observe additional ropes coiled 
down on deck, some in simple coils, others in elegant 
designs. They are free from kinks and ugly twists, just as 
the best advertisements are pleasing and attractive. 
Slung from each side of the ship are the anchors, each 
weighingten tons, and held by cable three inches in diameter. 
Unforeseen circumstances might necessitate the use of 
such things in case of rare emergency during the voyage, 
just as in commercial undertakings some provision is 
desirable in case of sudden need. As we glance round, 
our attention is arrested by two huge funnels, through 
which two railway trains could easily pass abreast with 
room to spare were they tunnels instead of funnels. 
There is never smoke without fire, and in all kinds of 
advertising a little waste is inevitable, thus steam and 
smoke find an outlet in these enormous ♦♦ tubes " which 
convey but a small amount of waste compared to the 
volume of steam that will shortly be so profitably utilised. 
Hard by the " forward " funnel is the whistle, operated 
from the bridge by the captain or his deputy officers 
to warn off any competitors who may be tacking about 
with the idea of hindering the progress of the good 
ship "Business." One short blast of this whistle 
means:— "We are directing our course toward you 
and give warning." Should the signal be ignored two 
blasts would be sounded indicating—" Unless you steer 
clear, we shall run you down." In times of unfair com- 
petition it is necessary to adopt exceptional measures in 
order that business shall not be seriously interrupted, and 



t 




*■ Forcibly remind us of the necessity for having 
reserve efforts for contingencies/* 



V 



34 



SUCCESSFUL ADVERTISING. 



the good ship is thus equipped to combat any illegitimate 
opposition if necessary. There is a wide road, however, 
sufficient for all, and a wide harbour over sea to accommo- 
date any number of craft who steer for *' Success " over 
the proper course. 

The Hfeboats suspended from the davits at the sides oi 
the ship forcibly remind us of the necessity for having 
reserve efforts for contingencies. They should be easy of 
access, because, if required at all, in all probability they 
would be wanted in a hurry, just as the lifeboats can be 
launched simultaneously, and within a space of three 
minutes. There is little likelihood, however, of this fine 
vessel foundering or sinking by collision, for in addition to 
this provision, she is so extensively divided by water-tight 
compartments that in the event of her outer shell being 
seriously damaged, she would still be safely supported by 
a secondary or inner one, just as businesses are kept going 
by the acquisition of a reserve capital account. 

Here, there, and in every conspicuous position are life- 
belts, altogether a number more than sufficient for the 
persons on board. Several are suspended from the deck 
rails ready to throw to any shipwrecked mariners who 
may be all but lost through the bad seamanship of those 
who rely on their own fragmentary knowledge of the 
dangers of the course, to steer safely through to *• Success.' 
Many businesses are submerged and drowned out of exist- 
ence because they are not efficiently navigated, and run 
without the all-powerful aid of advertising and the adver- 
tising specialist. 

Turning to the deck centre, we observe a number of 
ventilators with their huge cowls conveying fresh air to 
the various departments of the ship, impressing us at 
once with the idea that Chiefs and Staffs in all go-ahead 
concerns like this, require some fresh air and holidays 
occasionally to fortify themselves for the active business 
life that continually lies before them. 

Here also are the navigating appliances which enable 
the officers to keep the ship under perfect control at any 
speed, just as the variable flow of work in an ordinary 
b.usiness is adjusted so that it is always expeditiously per- 
formed. The telephones and telegraphs remind us of the 
necessity for having rapid means of communication through- 
out a business house, for when orders are urgently sent, 
there should be no delay in carrying them out. The 



SUCCESSFUL ADVERTISING. 



35 




rti«06^ 



• ♦♦ 



"All but lost through bad seamanship. 



c — 2 



36 



SUCCESSFUL ADVERTISING. 



capstan hard by is necessarily of a massive character, for 
embracing it is the cable of the ten-ton anchor, while the 
windlass which assists in keeping the vessel securely 
moored and will also keep her well up to the mark of 
" Success " is also of very strong construction. Not far 
distant is the search-light — the search-light of experience — 
indispensable in navigating this huge- concern ; and the 
compass impresses us with the necessity for keeping a 
constant watch on the course taken by the ship, as any 
slight deviation from the proper route at the commence- 
ment might lead to very serious trouble later on. The 
log next engages our attention, and here is recorded a 
complete account of the ship's progress, showing the 
course she takes day after day, in the same way that the 
figures in the bank pass-book indicate the worth of any 
firm's credit. 

Before we leave the subject to watch the loading of the 
luggage and the scene of bustle and excitement on the 
Quay, just sit down with us under the deck awning, away 
from the wind, while we briefly enumerate the duties of 
the principal officers and assistants on board. 

STAFF. 

First and foremost is the Captain or Managing Director 
ot this progressive business. While he directs the policy 
of the concern, the actual management devolves more upon 
the chief engineer, who sees that the ship is always properly 
coaled so that the advertising steam pressure may be kept 
uniformly high. Naturally he is assisted by his colleague, 
the Second Engineer, who periodically inspects the 
machinery, and assures himself that everything is going 
smoothly and well. The First Officer has control of the 
fret sampling. Every business concerned with commodities 
in frequent demand offers free samples to the public that 
they may test them before buying. This has the effect of 
creating a feeling of confidence between the vendor and 
probable purchasers, and in this way encourages trade. 
The Second Officer represents another important phase of 
this go-ahead concern, viz., pamphlet distribution. A 
descriptive pamphlet should be sent with every sample, 
giving comprehensive particulars of it and other articles 
sold by the firm. The next officer is the Man-at-the- 
Wheel. Strictly speaking, we ought to have mentioned 
him first, for his position is most important. We need 



SUCCESSFUL ADVERTISING. 



37 




*t 



We observe a number of ventilators with 
their huge cowls/* 




hardly remind the reader of the necessity for having a far" 

seeing man for this post. He is the specially appointed 

advertising specialist to the good ship *' Business." The 

course of the ship is speedily affected by the rudder, and 

the rudder is entirely in the hands of this specialist. 

"Like a thought it has control 
O'er the movement of the whole." 

One man manoeuvring this mass of material through the 
ocean ! We shall see how valuable is his experienced 
knowledge in this respect during the voyage ; suffice it to 
say that his presence practically ensures the safe passage 
across to " Success." The Look-out Men are his assistants, 
one of whom is perched in the " crow's nest " on the fore- 
mast, about one hundred feet from the water-level, so 
that he has a splendid command of the horizon, a view 
embracing a clean sweep of fifteen nautical miles on a 
clear day. As fog frequently hangs only a few feet above 
water, sufficient only perhaps to envelop the hull of the 
ship, the look-out man above can often see the masts, 
funnels, and smoke of approaching vessels, even though 
all the boat below him may be entirely obscured by fog. 
Other of the advertising specialist's assistants are stationed 
at the bows and on each side of the forecastle, and, need- 
less to say, the duty requires the strictest vigilance. 

The engineer, fitters, stokers, and oilers are like the 
assistants and clerks who keep the routine of an ordinary 
business in motion, while the crew generally are the 
travellers who are continually trotting round, inspecting 
the ropes and accessories of the ship, and calHng attention 
to any flaws in the business man's advertising by post or 
otherwise. Briefly, these embrace the various duties of 
the officers and crew, but during the voyage, when all are 
at their respective posts, we shall then have an opportunity 
of seeing how much each man contributes towards the 
efficient management of this fine boat. Let us now spend 
the time that remains before our departure in watching the 
loading of the boat and the scene of bustle and excitement 
on the Quay. 

SCENE ON QUAY AND ACCOUNT OF 

VOYAGE. 

Any stranger strolling along the Harbour Quay would 
meet with a series of surprises. Officials pass hurriedly to 
and fro, and wherever the eye momentarily rests, it is one 



SUCCESSFUL ADVERTISING. 



39 




**The capstan hard by is necessarily of 
a massive character/* 



40 



SUCCESSFUL ADVERTISING. 



general scene of excitement. Such a place and such a time 
is hardly suitable for a "constitutional," for the crowd 
thickens, and those who have taken up positions to watch 
the various preliminary movements are jostled and harassed 
by the continually increasing throng. From our point of 
vantage we are able to take a bird's eye view of the scene. 
Looking across the motionless harbour water wherein many 
small craft are plying, we discern two huge cables, one 
called "Prejudice" and the other "Doubt," to both of 
which the ship " Business " is moored, and we realise more 
vividly than ever that before any business can move ahead 
it must first of all be released from these powerful retarding 
influences. A rattle and clanging of chains, not to mention 
an occasional cloud of coal dust, tells us that coaling has 
begun in real earnest. 

The vessel begins to assume much the same aspect as 
the Quay, except that it is not overcrowded, and as to 
which offers the best entertainment from the spectator's 
point of view is a debatable question. The vessel's stafi 
are busy making preparations for taking aboard the cargo, 
yonder fleecy smoke clouds signalising the approach of 
the harbour train with its heavy load of merchandise. 
Cautiously it creeps along the roped-off way until along- 
side, and then the cranes get to work and deftly lift the 
bulky cases into the hold. The spectators evince no 
little curiosity in this proceeding, and remind us of many 
competitors in business who cast envious eyes on their 
rivals' goods and prices and silently ask themselves — " How 
is it done ? " 

The cargo is all on board and the cranes have ceased 
working. A few of the ship's officers who have been 
standing on the Quay have come aboard, and the time of 
departure draws very near. Presently the Captain mounts 
the bridge, and the Man-at-the-Wheel, or the advertising 
specialist, who practically navigates the ship, has his 
hands on the steering wheel in readiness, the look-out men, 
or the specialist's assistants, have taken up their allotted 
places, and the eyes of the crew are watching the hand 
signals of their chief. With a calmness and dignity that 
denotes the experienced sailor, he orders a couple of sailors 
to the stern with but the mere wave of the hand, and with 
the assistance of a tug hard by, the huge cables "Pre- 
judice" and "Doubt" that have kept the ship so long 
moored are released, and she slowly drifts into the fairway of 



SUCCtlSSFUL ADVERTISING 



41 




**The necessity for keeping a constant watch 

on the course.** 



42 



SUCCESSFUL ADVERTISING. 



the harbour, freighted with the hopes and aspirations of 
its crew, with e\ery advantage that can ensure a safe 
journey. A vigorous blast of the whistle is the signal for 
some of the harbour craft to steer clear as the good ship 
** Business " slowly moves, and with the order " Slow 
speed ahead," the propellers begin to revolve, the advertis- 
ing expert makes a deft turn with his wheel, and 
with slow majestic motion she begins to move towards 
the sea. Here we observe for the first time the 
commencement of the scientific art of conducting the 
ship down the river and across a pathless ocean. 
Our eyes are centred on the Man-at-the- Wheel, who 
is shaping the course of the vessel, and steering it 
slowly but safely past other craft ill-manned and under- 
powered, affording a vivid example of a real live business 
faultlessly equipped, splendidly navigated, gradually over- 
taking others of earlier inauguration and finally beating 
them in the race to ** Success." The initial steam 
advertising pressure is not at its highest, because high 
speed is undesirable while avoiding smaller vessels whose 
progress is relatively slower, but nevertheless have started 
under similarly favourable conditions as ourselves, and 
being well-navigated and efficiently manned, bid fair to 
accomplish the journey without serious delays, although 
taking longer over it. Great care is necessary in overtaking 
some of these smaller but well-estabhshed craft, as, where 
there is one huge business there are a considerable number 
around of smaller proportions, and after much whistling 
and hand signalling, we see a clear course, with the river's 
mouth and parting coastline not far distant, and an 
enormous expanse of sea in front. 

One has silently admired the skill of the Man-at-the- 
Wheel as he steered this huge mass through various " tight " 
places, but the great responsibility that devolves upon him 
is now more forcibly impressed upon us as we shoot out 
into the broad expanse of water without a landmark in 
sight save that which is gradually fading from behind us. 
** Full speed ahead " is rung down to the engine room, the 
advertising steam valve is opened wide, the propellers 
churn the waters into a hissing foam, and very soon the 
ship jumps into her full speed like a thing of life, and 
forges ahead with irresistible power. It is instructive to 
watch the keen, observant eye of the specialist guiding 
the ship as his experience and skill direct, for the Captain 



SUCCESSFUL ADVERTISING. 



43 




44 



SUCCESSFUL ADVERTISING. 



SUCCESSFUL ADVERTISING. 



45 



has vacated the bridge, and practically the whole 
responsibility of steering the good ship ** Business" 
along the right track and clear of all danger devolves 
upon this all-important individual — the Man-at-the- 
Wheel. 

We have now fairly set out on our voyage, quickly en- 
countering a choppy sea which necessitates the same 
careful vigilance of the Man-at-the-Wheel, and reminds 
us that every business is confronted with opposition of 
some kind sooner or later. A strong breeze is blowing, and 
before we have gone many knots the expert's assistant in 
the bows gives a signal of danger ahead. The chart and 
compass are hurriedly consulted, just as any shrewd 
advertiser would consult reliable advertising statistics with 
a view to avoid unprofitable media, and the Man-at-the- 
Wheel, whose practical experience is more valuable than all 
the theorising under the sun, steers the good ship 
"Business" between the lightships ** Unprofitable Methods" 
and " Ill-chosen Media," which mark the edges of the 
only navigable channel. The power of the rudder is 
marvellous ; a slight turn in one direction or the other 
speedily affecting the course of the ship. Sometimes inex- 
perienced advertising agents are found navigating businesses 
to the sandbank of failure instead of pointing the bows to 
" Success." They have not had the necessary experience, 
probably never traversed the route before, and the first 
really large business they happen to advertise is run 
a-ground, or nearly so, through ignorance or indiscretion. 
But we digress. The wind increases to a gale, the sky 
looks sickly with inky clouds which presage a spell of foul 
weather. The officers and crew are rigged out in overalls, 
and like all business toilers, have to struggle with the 
elements and the ceaseless beat of trade competition. 
Meanwhile the Man-at-the-Wheel, the advertising 
specialist, remains calmly at his post steering the good ship 
"Business" through the smoothest path without deviating 
from the line that makes for " Success." The wind whistles 
through the ship's cordage, and the waters thump and 
splash against her, but she is an up-to-date steel-plated 
steamer, and the opposition threatening her progress 
is merely recoiling on the seething waters. Here again 
we have an opportunity of watching the wonderful skill of 
the expert who makes the ship go just precisely where he 
wants it, moving to port or starboard as he thinks best, all 



) 




46 



SUCCESSFUL ADVERTISING. 



SUCCESSFUL ADVERTISING. 



47 



the time keeping the bows pointing to " Success," in the 
same manner that a business proprietor keeps his business 
straight by avaiHng himself of the advertising specialist's 
unique assistance. Heavy seas are running and large 
cumulative waves occasionally strike the ship, but do no 
more harm than splash the deck. The ocean currents 
have to be reckoned with just as adverse opinions are met, 
especially when anything new is placed on the market! 
The Man-at-the-Wheel and his assistants have to keep a 
watchful eye on these currents lest they draw the good ship 
*' Business " from its proper course, for they are like public 
opinion flowing in opposition, and it is only by persistent 
efforts to steam ahead that such resistance can be over- 
come. Fortunately these currents are not every-day 
features of ocean travel or every-day incidents in business, 
but the only effective way to combat them is to keep on 
advertising in the drive-it-home style. 

Other hostile forces and influences are severally and con- 
jointly operating to retard the ship's progress. There is 
the personal and illegitimate opposition which threatens to 
damp the enthusiasm of the advertiser and discourage him 
but this opposition, like the huge cumulative waves of the 
ocean, need not be feared if the bows of the boat are 
persistently directed successwards ; such waves either 
spend themselves without avail or are overridden by the 
ship in majestic triumph. Then at certain periods of the 
year, as in the passage of any business from obscurity to 
'♦ Success," there are other obstacles, floating icebergs the 
most formidable and dangerous of all opposition ;' the 
creation of businesses which theaten to warp old-established 
ones if they get into conflict, but keen observation 
diplomacy and tact, prevent any sound concern being 
injured by fresh comers. There are fogs which obscure 
everything from view and necessitate cautious handling of 
the ship— all such opposition, however, is effectively 
counteracted by the thoughtfulness and wise discretion of 
the crew from the Captain and Navigating Officers down- 
wards ; and every business equipped with a capable leader 
and an efficient staff of assistants, can practically survive 
any opposition or storm of competition which may be 
encountered. ^ 

Presently we get beyond these turbulent waters, how- 
ever, and commence steaming into calmer seas. Durintr 
this trying time the advertising steam has been well 







**Our eyes are centred on the man at 
the wheel/* 



48 



SUCCESSFUL ADVERTISlNc;. 



I 



SUCXESSFUL ArA'ERTISING. 



49 



maintained, and the speed of the ship ** Business " kept 
well up to the average, as the healthy returns in the Log 
will show. 

We are now well on our voyage, and in fact, if the 
atmosphere were clearer it would be possible to see our 
goal. The presence of coast birds and the changed tint of 
the water point to the vicinity of land. " Making the 
land " is one of the most important points in navigation. 
The Man-at-the-\Vheel alone knows the shortest and safest 
way. The fog not having *' lifted," the lead is dropped, 
and soundings taken, reminding us that an examination of 
advertising methods is necessary to see that they are all 
satisfactory and far-reaching. The Captain resumes 
the bridge and control of the vessel, but the Man-at-the- 
Wheel, who has steered the ship across the pathless ocean, 
sticks to his post and is as indispensable now as he has 
ever been since our departure. Several lighthouses are 
sighted on land, several lightships on sea, which latter 
indicate the navigable channels ; and every eye on board 
is concentrated on the not far distant land, and every mmd 
is joyous with expectation of an early arrival at the port of 
*' Success." We are " spoken " from the nearest lightship 
and within signalling distance of shore ; and as the good 
ship '* Business " is slowly but safely steered past the 
various buoys, we are unconsciously impressed by the care 
that is necessary in navigating so huge and handsome a 
craft as this over the last few "knots of a long and eventful 
journey. All these signs and signals indicate the right 
course, and the Man-at-the-Wheel, or the advertising 
specialist, steers the ship accordingly. When so near the 
destination it would be unwise to relax the strict vigilance 
which has been maintained, so while the helmsman is 
making a good '* landfall," every eye is fixed in front, 
even the Captain putting implicit confidence] in the 
helmsman's ability to safely berth the good 'ship at 
*' Success." 

We overtake and pass a smaller vessel bound for the same 
port, which has been slowly but safely navigated across 
the ocean, showing clearly that it is quite possible for 
businesses of all kinds and varying sizes to be successful 
so long as they are judiciously advertised. Greetings and 
congratulations are exchanged, and after proceeding a few 
knots we enter the smooth harbour water at the port of 
" Success," where other fine vessels are already moored, 






/ 



t 



f 




50 



SUCCESSFUL ADVERTISING. 



SUCCESSFUL ADVERTISING. 



51 



having been brought safely through the perils of a trying 

^""now' we have reached our destination we may 
briefly cite our impressions of the voyage. One thing 
i^ nerfectlv clear, that NEVER-CEASING WATCH- 
FULNESS HAS BEEN NECESSARY ALL ALONG. 
Proficiency in navigation, Hke the art of s_"^^f ^^^^^^^^^^^^ 
^' ' r-Axr nMT Y RF ACOUIRED BY LOJNu l^A- 
SiENCE^INCElsAN^PRACTICE. AND UN- 
REMITTING ATTENTION. Only expert navigators 
who have conducted other businesses to success can com- 
orehend the difficulties of the task, inasmuch as something 
^ore?han common navigating is necessary to conduct a 
business from the port of " trade stagnation ^ t^e Port 
of " trade success." Common navigating, it may be ex- 
D ained is that knowledge which teaches how to coast 
fi fhe hore or steam in sight of land. There are many 
advertising agents who can steer a business successfully a 
po tion of^thl way, but who are absolutely non-plussed 
when they enter the broad ocean, or the widest field of 
Tdvertisin^g. Then it is that the efficient navigator, who 
knows how to sail or steam across the ocean ,s so in- 
vXable? because he is thoroughly up to date, knows the 
needs of various businesses, is cognisant with new light- 
houses or new publications, the improvements effected ni 
Sng ones, and, above all, particularly notes the changes 
thTt ha^ppen in th; buoyage of channels, the fresh obs acles 
and dangers that beset the inexperienced advertiser, and 
the variations that occur in the mouths of rivers and 
harbours, otherwise the advertising rates, of which he can 
offlr the very lowest. It is only by carrying on numerous 

adtertising tLnsactions --°'y °" ^ '^g^^.'^'thl'^fdve, 
lowest advertising rates are obtainable ; and the adver- 
tlTngspecialist, who handles a large amount of advertising 
hnl^ness is eenerally in a position to offer his clients very 
spe^l ^rmf be"d Js othe? concessions which result from 
a lone and varied experience of advertising. Such all- 
round knowledge is rarely possessed by ordinary adver- 
S agents, inasmuch as'few have weathered the storms 
nseoarable from so many voyages, or been in a position 
to eafn that invaluable experience which tells so adyan- 
taglously in making for ''Success." There are other 
erf ft around us who have pluckilygot through to the haven 
of "Success •• after many vicissitudes ; they requisitioned 



i 



I 





** We enter the smooth harbour water at the 
Port of * Success/ '' 



5^ 



SfCCESSFl'L ADVERTISING. 



SUCCESSFUL ADVERTISING. 



53 




the best assistance that their means would command, and 
after repeated struggles with the elements, and several 
riskv deviations from the proper course, have at length 
reached harbour in safety. He-.'^e interesting analogy 
ends for although our expectations have been so lar 
real ed! and the food ship is berthed at the much desired 
goal, we must still be watchful and active in order o 
f^tain our supremacy, and with the ship n\oo«d to 
"Energy" and '• Progress," our advertising f°"ldbe Per- 
sistently maintained tnd carefully controlled, so that the 
vitality of the business shall not dwindle. . 

Finally, let us leave the word-picture of ihe imaginary 
voyage and draw a few practical deductions. There is no 
gafnsaying the fact that advertising has been instrumental 
fnTncreadng many a business to a degree undreamt of 
eclipsing even the most favourable forbodmgs \\ hat 
advertising has done for others it can accomphsh for YOU, 
so long as the advertising is judiciously controlled, and all 
o?her Conditions are favourable to the business concerned^ 
Every trade, of course, has its "ups" and 'downs. There 
are periods of prosperity and of depression, encouraged 
^^me^fmes b^ e^tran'eouJ influences which human power 
cannot stay ; but it is invarubly the "^« '''^'•.^^^^^^ 
man advertises thoroughly, puts his hear 'fo it, has taith 
in the methods pursued, he makes a bold stride into com 
merce, and ultimately, as our knowledge °f ^^-^^i^^f "' 
advertising bears out, becomes highly Prosperous and 
widely known in the line of business in which he has 
established himself. 




i 



1, 



The Value of an Agent 



5Bj/^ an Jidvertiser. 



IT very rarely happens that a successful business man is 
a successful advertiser when left entirely to his own 
devices. Advertising follows the common rule that 
the man most conversant with the details and trend of 
a business is he who is the most likely to succeed. The 
advertising agency of ripe experience will therefore 
usually, and far oftener more successfully, advertise an 
article or line of goods than the owner himself. To 
commence with, the advertising agent has a clearer judg- 
ment and less bias in favour of an article or goods than the 
owner in his fond paternity possesses. The feelings must 
and do influence the judgment in every walk of life, and in 
advertising quite as much as in other mundane matters. 
The physician does not doctor his own family nor those 
dear to him, mainly because his treatment may lack nerve 
and initiative, the judgment being weakened by the feelings 
of human nature. " The man who is his own lawyer," says 
the old saying, " has a fool for his client." Any average 
man owning or possessing an article or thing that he 
cherishes, proverbially exaggerates the merits of his 
ownership and turns a blind eye to defects and deficiencies. 
It is practically certain to be the case that whatever is or 
has to be advertised will possess both advantages and dis- 
advantages. Naturally the former must be emphasised 
within bounds, and the latter minimised. The advertiser 
himself is apt to overdo the first by exaggeration, and to 
be more or less blind to shortcomings. Hence the adver- 
tiser may err at the very outset by lack of restraint on the 
one side, and the inability to realise '* what to avoid, or 
tone down " on the other. A whole volume might be 
written on what to leave out of an advertisement, and what 



Ik ~ 



-j 



54 



SUCCESSFUL ADVERTISING. 



SUCCESSFUL ADVERTISING. 



55 



papers to avoid for paucity of circulation, or for general 
or special unsuitability (from the point of view of value for 
money gauged by results in practice). Let us assume that 
the advertiser may and sometimes does succeed in so framing 
his advertisement as to be beyond the possibility of cavil, 
he has even then only gained the initial step and is con- 
fronted with the far more difficult questions of circulation, 
suitable media, position, and the writer can say from his 
own experience of nearly twenty years, that the question 
of what to leave untouched is as urgent as the need to take 
on what is suitable. The trawler drags the sea for fish 
and frames the meshes of his net so that the smaller and 
immature fry may escape, because being small they are 
more or less worthless, either as food or money fetchers. 
The advertiser needs a similar mental mesh-net of know- 
ledge that on one side he may retain the media that are 
good and profitable and relegate to the other side the 
rejected, useless, or indifferent. This is what is needed. 
But how many advertisers are there with the necessary 
experience, ever-growing knowledge and adaptability 
needful to cope with the sometimes kaleidoscopic changing 
conditions of the pubHshing world ? One advertiser in a 
dozen perhaps. Meteors come and go in the publishing 
world, and are worth a price at their period of growth and 
zenith. Equally so do they require to be let alone when 
they are on the retrograde path, or at least need to have 
prices and conditions re-adjusted. Circulations come and 
go ; they are always changing. Even the class of readers 
of a publication may change with varying editorship and, 
like some foods, be suitable at some times and unsuitable 
at others, f'ublishers are both the friends and enemies of 
advertisers. Their prices are usually fixed at a high-water 
mark of circulation, and then they are friendly. But when 
the circulation and consequent value recedes it may safely 
be stated that the publisher never voluntarily re-adjusts his 
prices in favour of the advertiser, even although the 
publisher is obtaining the advertiser's money by a species 
of false pretence. It is certain, therefore, unless the 
advertiser has wholly exceptional means of information 
and experience to cope with publishers' wiles and vagaries, 
that he will be from time to time stranded and suffer loss. 
Who then so fit to cope with the questions of value for 
money, circulations — guaranteed or otherwise — and pub- 
lishing devices as the advertising agent of knowledge and 



"i 



experience ? How much more so is this likely to be true 
when the agent is himself a large advertiser outside his 
agency, and therefore himself keenly interested from the 
point of view of profit and loss in circulations and prices, and 
in everything connected with advertising. It is a fact 
frequently overlooked also, that a sound and well- 
established advertising agency must have successful clients, 
must have clients whose advertising and general sales yield 
a positive profit, else otherwise the advertiser would stop 
and cut his loss, and the agent would lose his client. 
It is admitted that there are some mushroom firms 
springing up from time to time, whose only object 
seems to be to make a maximum of profit out of an 
advertiser's outlay while they can, without any regard 
whatever as to whether the advertising does or does not 
pay the advertiser. Necessarily, however, this procedure 
works its own destruction, as clients naturally fall away and 
such advertising agencies — falsely so-called — ultimately 
cease to exist from lack of support. This class is exempt 
from our purview, which includes only reputable advertis- 
ing agencies whose interests — some more so perhaps than 
others —are mutually identical. The advertiser wants to 
spend money in advertising if he can obtain profitable 
return. The advertising agent wants his client to spend, 
and is therefore the more keenly alive to the necessity of 
watchfulness and care in his client's interests, to ensure 
that the advertising shall pay in order to ensure its con- 
tinuance. The advertising agent is therefore the 
advertiser's best friend from community of interest. 

An advertiser if he has any business worth speaking 
about has usually the details of his own business, 
manufacture, distribution, etc., to occupy him, and the 
addition of such duty as preparation of copy, choice of 
media, watchful and vigilant comparison, etc., is usually 
more than can be successfully undertaken even where the 
advertiser has the requisite fitness, adaptability, and 
experience. The necessity for proper supervision of work 
and detail is frequently so marked as to lead to the creation 
of an advertising department. This may or may not be 
successful. In practice it does sometimes succeed ; more 
often however it does not, when it aims at the elimination 
of the advertising agent. Cadbury's, Vi-Cocoa, Rowntree's, 
Suchard's, and Van Houten's Cocoas, all place their 
advertising through agents, so do Bovril, and Liebig's, and 



i 



i 



i 



5^» 



SUCCKSSH'L Al>\ EKTISINC. 



numbers of others, and we may feel assured that these 
firms would not adopt such policy unless it paid them to 
do so by saving in time, trouble, or expense, or all three. 
Many firms who have had advertising departments of their 
own have relinquished them in whole or part because it 
was found in practice that the experience gained of 
advertising, and of the changing conditions ruling it, in 
an advertiser's own office are too partial and limited. 
The advertiser has only his own experience to guide hirn. 
The successful advertising agent has not only his own, but 
the experience and result of a hundred clients at his finger- 
ends. The advertiser has many calls and duties outside 
his advertising, the latter being only one cog, so to speak, 
in his business wheel. The advertising agency has all its 
knowledge, experience, and resources devoted to advertis- 
mg and to nothing else. Hence the up-to-date advertising 
agent must serve an advertiser better than the latter can 
serve himself. Even in so simple a thing as changes of 
copy the writer has found that the work is more regularly 
attended to, with less effort and greater dispatch, through 
Smiths' Advertising Agency, than by himself. The 
preparation and production of drawings, blocks, electros, 
etc., is quicker, cheaper, and more effective, because the 
Agency knows the value of time ; fully realises that the 
blocks, illustrations, etc., must be produced to time to be of 
value, and the business of the Agency is arranged and 
organised accordingly. In respect of the question of 
accounts — another detail perhaps, but an important one — 
the Agency has it all in its own favour. The check on 
appearances, position, dates, price, etc., is more even 
and regular. Years ago the writer, being fairly con- 
scientious, used to notify Smiths' Advertising Agency if 
any little thing was omitted, such as the non-charging of an 
appearance. But this was mere foolishness, for it was 
soon found that Smiths' Agency's methods were automatic 
in their regularity, and that if a thing was not charged 
then, that there were always a good reason why — pending 
inquiry, for instance. Then if things were all right the next 
account would include the missing item or items, with any 
credit for allowances that might be obtained. In an early 
number of an advertising publication appearsa paragraph re- 
lating to the return by cheque of an overpaid one dollar bill, 
winding up with the statement that this one dollar's worth of 
honesty was worth a hundred dollars free advertising. 



SUCCESSFUL ADVERTISING. 



57 



because customers would implicitly rely on the honesty 
and conscientiousness of such a firm. The writer fully 
endorses this view, since it is the effect Smiths' Agency's 
accounts always have on his mind. He practically 
always accepts them as correct beyond cavil, and has 
frequently — of course an unbusiness-like thing to do — paid 
them before checking them. But long experience of the 
firm's methods and principles has inspired faith, and it is 
known that anything for or against will be adjusted in the 
next account with almost automatic regularity. And it is 
very pleasant to have this feeling of confidence, to know 
that things are really what they seem to be. 

By drawing upon his own experience in practice, or by 
recitmg the results of others, the advertising agent may and 
often, in effect, does save an advertiser large sums of money 
in the aggregate by timely warning as to rocks and shoals 
upon which others have grounded arid come to grief or loss. 
For instance, there are many forms of copy, of prepared 
advertisements illustrated or otherwise, that look remark- 
ably well, which yet do not sell goods, or do not sell them 
freely. It can be hardly said why this is the case — 
probably some lack of sympathy or association, but the 
fact remains nevertheless and must be taken into consider- 
ation. In other words many advertisements are practically 
" taboo" in the financial sense, inasmuch as they are poor 
money bringers. It is within the knowledge of the writer 
that quite recently several advertisements of holiday tourR, 
etc., were lumped together in one advertisement so that 
it might bulk more largely and look more effective. The 
result was very meagre. The same advertisement was 
then split into several smaller ones, each comprehensive 
and complete in itself of one tour, and the results were as 
six to one. An agent from long experience and careful 
watchfulness in his own and his client's interests gradually 
gets to know ti)e possibilities of an advertisement by a 
species of instinct. Analogy and comparison in respect of 
past efforts on the part of himself or a client, or other 
advertising business known to him by repute, greatly 
facilitate an advertising agent's judgment. As has been 
said before he knows best of all what to avoid, and thus to 
prevent loss of time to the advertiser and the throwing 
away of his money. An advertising agent can also, by 
drawing upon his resources of results achieved by other 
of his clients, give an advertiser valuable hints and 



i 



r 



i " 



m :] 



*■"• ! ' 



58 



SUCCESSFUL ADVERTISING. 



suggestions as to methods and modes of advertising more 
than usually likely to be successful. 

As regards prices and positions it stands to reason that 
a wealthy and long established firm like Smiths' Advertis- 
ing Agency can obtain, and therefore give, better terms, 
etc., than others. Probably Smiths' Advertising Agency 
place advertising during a year's work to the tune of more 
than one multiple of six figures — say fifty or a hundred 
times as much business as the average advertiser has 
to give out. Is it likely, then, that the publisher of any 
reputable publication would care to offend so good a 
customer by giving better terms on a solitary small order ? 
Is it not far more likely to be the case that here as else- 
where wholesale buying — space, in this instance — invari- 
ably secures lower prices and better positions than the 
retail single order ? 

It is to be admitted that up to a quite recent period — 
say the last decade — the average advertising agent only 
existed to place orders, and to take his commission 
thereon. But with progressive agents, it was soon plainly 
perceptible that to get a customer on the best terms 
with himself and with his advertising, and therefore with 
his agent, it was an imperative matter of self-interest to 
institute various departments, the object of each of which 
would be to facilitate the client's business, to improve his 
advertising generally, and thereby secure a larger per- 
centage of sale yield to advertising expense. All advertis- 
ing hinges on this question of yield. The amount spent 
is, comparatively speaking, immaterial. The result — i.e, 
the yield — from the money spent is obviously the one 
factor to be considered. So many advertisers, by an un- 
accountable oversight of this elementary fact, are often 
led to place orders in publications where prices are low. 
Now in advertising, as in the case of goods in a draper's 
or jeweller's shop, the best articles command the highest 
price, and are admittedly by far the best value for money. 
An American says that the British as a race, are ever 
looking for " bargains," whereas Americans are ever 
looking for " value." We need not here discuss the first 
assertion, let us rather concentrate our minds on the 
American point of view of " value," since in advertising 
nothing is so certain as that the best media yield the 
highest results, and are therefore, even at a higher price, 
far better value than cheap media, judged by the common- 



SUCCESSFUL ADVERTISING. 



59 



sense data oi pro rata cost. Here is a salient point where 
the advertising agent's judgment will be most helpful to 
an advertiser. The advertising agent will know by actual 
instances in practice, those media which yield the best results 
for a particular article or goods. Smiths' Advertising 
Agency as a typical, progressive, and up-to-date agency 
will know by comparative and tabulated results also, 
and by their own experience, that with some articles, 
magazines of equally good advertising face value will show 
great discrepancy in yield. What yields well in one 
magazine, will yield comparatively poorly in another, even 
although both are of equal face value in price relative to 
circulation and influence, etc. With other articles the 
position will be reversed. This may be and often is a 
question of the sexes. Pearson s Magazine, for instance, 
as the writer knows from a friend's experience, more 
largely appeals to male readers than to female, com- 
paratively with other magazines, and therefore yields 
better in articles appealing to the former. Other 
magazines appear to have an equal male and female 
clientele, as has been proved by the results of another 
business appealing particularly to women ; indeed in some 
cases it is not too much to say that the female element 
may preponderate. Of course, in magazines like Weldon's, 
Lady's Worlds etc., the readers are almost exclusively 
feminine. In the seemingly neutral magazines, i.e. 
apparently appealing to both sexes alike, it is probably 
the case that essays, details of discoveries, and 
voyages appeal most to the masculine element, while 
stories, novels, etc. (especially those with a love interest), 
appeal more particularly to the fair sex. It is the 
business of the advertising agent, who studies his own 
interests by studying the interests of his clients, as do 
Smiths' Advertising Agency, to be thoroughly au fait with 
these little advertising *' kinks " which have so large and 
widespread an influence upon advertising results. Much 
advertising of large businesses with articles sold largely 
through the trade, is done in veritable ignorance of the 
value, except in a general sense, of one set of advertising 
copy or matter, as compared with others. The divergence 
in value, judged by results between different styles and 
different matter, is something startling, and many a large 
advertiser would be surprised by the evidence if the actual 
results accruing from various methods or matter could be 



iiiiiiiMlBpi 



I 



To 



SUCCESSFUL ADVERTISING. 



SUCCESSFUL ADVERTISING. 



6l 



U 



placed before him. An advertising agency with a number 
of clients who are comparatively small advertisers, as well 
as with a number also of larger spending calibre, as has 
Smiths' Advertising Agency, is in a unique position for 
the exercise of judgment in these matters. Most of the 
smaller advertising firms have methods of testing results 
by actual tracing, and these form valuable guidance to 
the efforts of firms whose advertising is on a large scale. 
Again, the general effect of large advertising in an all- 
round improvement of " trade " sales is often very 
noticeable when new methods or styles are adopted, or 
when there is a reversion to old and successful methods. 
All this is in turn a source of enlightenment and is of 
valuable service to the smaller advertiser, as giving him 
fuller information of the possibilities in advertising that 
may be attained. 




HUMAN NATURE. 



Jin Important Jldvertising Study. 



H KNOWLEDGE of human nature is to an advertise! 
a great power at rest to call upon at need. Ad- 
vertising is the lever or active power by which 
such knowledge may be turned to account to the 
advertiser's advantage. 

There is much human nature in men and women, and 
there are three primary characteristics or instincts pos- 
sessed alike by the primitive peoples of all ages and all 
climes. They are : Self- Preservation, The Acquirement 
of Food, Curiosity. 

It is obvious, and indeed universally recognised, that 
self-preservation is the primary law. 

It is a truism, perhaps, to say that we must eat to live ; 
it is, however, none the less true. By no other means 
than food can we preserve our health and strength ; by no 
other means can we live. 7 he law is laid down for all 
peoples that food is the vital necessity ; and that law is 
inflexible. The law must moreover be obeyed, or disobedi- 
ence brings its own prompt punishment. The acquire- 
ment of food is therefore an essential second only to self- 
preservation, even if not on a par with it. This character- 
istic or instinct offers a wide field to the efforts of advertisers, 
and is indeed freely availed of, but not to anything like 
the extent it might be. In civilised life every article of 
food or diet is practically a matter of first production and 
then sale. The consumer or buyer makes the demand; 
the producer or manufacturer supplies it. Hence, practi- 
cally, every article of food and luxury may be specialised 



62 



SUCCESSFUL ADVERTlSlNt;. 



SUCCESSFUL ADVERTISING. 



63 



t 



and advertised. It is not too much to say that the grow- 
ing demands for many foods and luxuries, or what were 
once luxuries but are now necessaries, has been either 
created or largely developed by advertising. And this 
tendency is an increasing one. Year by year the demand 
of the people in the mass increase both in volume and 
caHbre owing to the spread of education, or perhaps, 
rather, owing to the widespread influence of a cheap 

Press. 

Whatever may be the case to-day, the average American 
used to think himself the equal of any man, however rich 
or socially well placed, and was indeed very often vulgarly 
and dogmatically insistent upon this point. Three meat 
meals a day for the poor as well as the rich was once a 
trite American saying, and with modifications applies to 
the whole world, which is being gradually permeated 
with the idea underlying the words that '* Jack is as good 
as his master." Hence the field for advertisers is ever 
widening in scope owing to the ever-widening demand. 
In food, dress, drink, smoking, etc., the poor want what 
the rich have as a matter of course, and the best is done to 
obtain it. Whether this craving and the outlook it em- 
bodies is a healthy one, with the allied tendency to national 
and individual hysteria, is beyond our ken. The adver- 
tiser has the certain knowledge that the facts exist. In 
the poorest districts there is a straw that shows how the 
wind blows. The butchers say they have always a de- 
mand for the best cuts and joints, which make good prices 
and good profits, whereas the less favoured parts sell 
with difficulty, or at least only go freely by the temptation of a 
low price. And this, despite the fact that the inferior 
parts are often quite as nutritious, and far more economi- 
cal. The poor want the best, as well as their betters, even 
if we assume the latter exist. 

Illustrating the demand for foods, the fact may be cited 
that the Mazawattee Tea Company directly attribute an in- 
crease in the demand for cocoa and chocolate to our late 
Queen's gracious action in despatching a box of chocolate 
to each of her troops in the field. In other words, the 
mere fact of this giti directed full public attention to the 
intrinsic worth and value of cocoa, and so increased the 
demand. And it is almost an axiom that when a class 
appreciation is shown for an article, as evinced by the 
action of our late Queen— the then first lady in the land- 



that such appreciation is accepted by large numbers 
of people as a hall - mark of worth and merit, and 
therefore both creates a new, and enlarges an existing, 
demand. 

Another food product now being exploited is the 
Albumen of Milk in powdered form, for addition to bread, 
chocolate, etc., etc. About three gallons of milk are 
required to furnish i lb. of milk albumen, and probably 
separated milk (after the dairy farmer has taken the cream 
or fat for butter) would suffice for productive purposes. 
Being, therefore, comparatively cheap to produce, we shall 
probably see many more yet of these albumen products on 
the market. There is a scope for them. And within 
limits several of them will do much to expand the public 
mind and create a larger demand than any one or two 
trading firms could do. 

Other forms of albumen yet to be marketed are Albumen 
from bullock's blood, and by the feeding and dev^elopment 
of yeast. They will all come in time, and only accident 
has prevented some of them being introduced ere now. 
They will come because they supply a want, and because 
they can be successfully advertised. 

The field open for an advertiser in respect of the supply 
of food products is practically unlimited. The market is 
always growing, and is very ready to accept any good 
thing, even if new. Look at the enormous demand the 
Pearks' Milk Blended Butter people have been able to 
create, despite the fact of their coming into frequent 
collision with the law. They gave something old (i.e., butter) 
in a new dress, or taste, and the magnitude of their sales 
proves that they hit the public palate. It is mere folly to 
say that the public continue to buy such things because 
they are cheaper. Cheapness has its weight, of course, 
but unless the palate was pleased as well as the pocket, 
the demand would not grow — would, indeed, fall away. 
People will buy once or so to test a thing; they will only 
continue to buy when they have reason to believe it is 
to their interest to do so. Pearks' have studied human 
nature by studying human tastes and pockets, and so make 
sales. 

In respect of tea, there is a comparative new-comer in 
the shape of *• Nelson's Pension Tea," with a smart adver- 
tising idea which seems to have caught on. Here the 
appeal to human nature is a form of self-preservation for 



64 



SUCCESSFCL ADVERTISING. 



SUCCESSFUL ADVERTISING. 



65 



possible widows. Any married woman may become at 
any moment a widow. It is a notorious fact that the 
great majority of widows are unprovided for. Hence the 
instinct of thrift and future possibilities of dark days is 
successfully appealed to, and we understand the sale of 
the tea grows apace. 

CURIOSITY , 

The third great instinct or characteristic of primitive 
human nature is curiosity. And no one can deny that 
the instinct is greater in civilised life. Curiosity is a 
desire to know, to understand, or to find out. Everything 
unknown is a subject of curiosity. The why and wherefore 
of anything being done, the how, the when, and the effects 
or probable results, of any of these, are all subject matter 
for curiosity. *' I want to see the wheels go round," says 
the child in the book " Helen's Babies." Here was 
legitimate curiosity to view the unseen motive power that 
moved the hands of the watch. We all want sometimes 
to see the wheels go round, and it is indeed the keynote of 
all scientific discovery. The perpetual " why " of a young 
child is the curiosity that leads to knowledge. 

An easy illustration of curiosity applied to advertising 
may be found in the Catesby Linoleum advertisenrients in 
respect of the various series known as '* Catesby's Drol- 
leries." People read to see what Catesby has to say, and 
how he connects linoleum with it. The pubHc read these 
advertisements to see just how Catesby makes the connec- 
tion between the particular drollery in hand and his lino- 
leum, and are often amused by the apt way in which 
the connection was made. This meihod applies well 
to linoleums, or indeed to any other ordinary every-day 
matter, but might be dangerous to use where greater 
seriousness is required, as, for instance, medicines for 
ailments, etc. 

If anything strange comes in our way, we involuntarily 
turn it over and over and seek to ascertain all about it- 
its "why" and "wherefore," in fact. And this is why 
some forms of advertising that excite curiosity are such 
vigorous business bringers. They ejet more closely 
scanned and read, when, if the work itself is well done, 
sales result. Many articles sell only to a limited consti- 
tuency, i.e., only a comparative few are possible buyers of 



-1 



such an article. Hence it is obvious that our best plan will 
be to focus the attention of all such possible buyers first of 
all to a headmg that will interest them, because they are 
palpably interested in such an article. The name of an 
article alone, however well displayed, will not carry the 
weight of a heading that pithily suggests what the reader 
wants to do or accomplish. The name itself will be 
probably one of several articles devoted to the same pur- 
pose, but the right heading will excite curiosity, and the 
advertisement will be read to see what the advertiser has 
to say about a subject in which the reader's interest is 
enlisted. The interrogative form of advertising is a plentiful 
excitant of curiosity, as, for instance, " Do you desire to 
dress well ? " Many people who do would be sure to read 
what the advertiser has to say on a topic in which the 
reader is so closely interested. "Are you Bilious? Do 
you have Dyspepsia or Indigestion ? " naturally appeal to 
the persons afflicted in these respects. Curiosity is often 
inspired to find out what the advertiser has to say about 
curing it ; indeed, an alternative title is, " How to cure 
it; how to prevent," etc., etc., which naturally may excite 
further curiosity, with the view in the readers' mind that 
he or she may go and do likewise, i.e., get cured or rid of 
an attack. 

The difficulties that most confront an advertiser, and 
make his task every year more and more difficult, still 
further necessitating dependence upon the wisdom, ex- 
perience, and resources of a firm so well established and 
widely known as Smiths' Advertising Agency for support 
and aid, may be classified as follows : — - 

1. Public Scepticism, 

2. Public Procrastination. 

3. Public Indifference. 

4. Public Ignorance. 

5. Public Prejudice, 

Of the foregoing we believe the first is usually the 
greatest adverse influence an advertiser must battle with. 
Certainly when allied to the third an advertiser has the 
strongest antagonism to contend with, because the latter 
being passive, and even indolent, a great and continuous 
effort is needed for victory. 

D 



r%. 



66 



SUCCESSFUL ADVF.RTISING. 



SUCCESSFUL ADVERTISING. 



67 



PUBLIC PROCRASTINATION. 



This is not only *' the thief of time," but is very 
frequently the thief of the advertiser's results, and is 
surely so unless the advertising power is continously well 
directed. It is a fact that, as has again and again been 
proved in practice, many people see an advertiser's 
announcements, and are actually convinced by few or 
many of them, and decide to buy. The intention, how- 
ever, remains unacted upon, because put off and off until 
the effect and intention excited by the advertisement fades 
away. It may be revived by subsequent advertising, 
perhaps only, however, to die away again from the same 
cause of procrastination or putting off. It has been 
demonstrated that a person may see an article advertised 
six or a dozen times after a decision to buy it has 
been arrived at, before actually doing so, i.e., com- 
pleting the purchase. The presumption, nay the 
certainty, is, that were it not for the subsequent appear- 
ances the effect of the earlier appearances would have 
been lost by procrastination. Hence the value of constant 
reiteration, and repetition of appearances so that the 
advertiser's personality or his goods may be kept always 
in front, and thus positively forbid any actual ultimate 
loss from even that deadly thief procrastination. If the 
present reader will only examine himself on the point, 
he wnll probably find that he has often intended to buy 
an article, but has put off doing so again and again, being 
almost compelled to the purchase at last by the constant 
recurrent advertisements of the article advertised. 

PUBLIC SCEPTICISM. 

It is not possible to deny that the prevailing point of 
view in the minds of readers of advertisements is scepti- 
cism. You often see in testimonials that the writers say, 
*' I had little or no faith in it, but my friend, or my wife, 
or my neighbour, induced me to give it a trial," etc., etc. 
Unwittingly the writers show that they have had in the 
first instance little or no faith or belief in what the adver- 
tiser had to say, and only turned to him as a last resort. 
Again, it is probably the experience of most advertisers, 
that members of the public write and say, " Are your 
goods as good as you say they are ? " " Will they do 



what you hold out ? " and a lot of other similar 
questions. Another aspect of the public mind, which has 
been largely fostered by more or less fraudulent compe- 
titions, is, although things may look fair and seemly to 
the eye, and even to the intelligence when read over and 
cogitated upon, yet the judgment of the average reader 
of advertisements inclines to the opinion that there may 
be a trick or trap behind. To counteract this you see 
some firms advertising " Send no money," " We trust 
you," etc., etc., and doubtless for a time at least , confi- 
dence is secured. Confidence between the advertiser and 
the advertisee, if we may so term the reader of an adver- 
tisement, is usually a plant of slow growth, all the more 
reason then that once obtained it should be retained by 
scrupulous care and circumspection. One lie found out 
may do an advertiser far more harm than a dozen telling 
truths will do good. It is of course the case that old- 
established businesses, whose advertisements have ' 
appeared for years and years, do not have their adver- 
tisements treated in the cavalierly sceptical manner out- 
lined above, since their bond /ides are, to a great extent at 
least, established. The view held in this connection, 
however, by the public readers of advertisements, may be 
summirised as, " Oh ! it is to your interest to say so." 
*' Of course you won't cry stinking fish," etc., etc. 
Though not so offensive a form of scepticism as the first 
named, it is still scepticism, and must be treated accord- 
ingly. New businesses and new articles are more and 
more increasingly liable to sceptical reception as to what 
the advertisers of them have to say in favour of their 
goods, hence the greater need for the assistance of such 
an up-to-date house as Smiths' Advertising Agency. The 
efforts by which to counteract the influence of Public 
Scepticism are attraction by sympathetic treatment or 
association. Some of the sympathy or interest excited in 
an advertisement always adheres or attaches and remains, 
to help an advertised article or goods. Attractive display or 
illustration, especially the latter if apt and a propos, by 
gratifying the eye and pleasing the mind, fights in the ad- 
vertiser's favour against scepticism. The average reader 
of a public periodical or magazine is not sceptical by 
nature, probably quiie otherwise. But facts and events 
have shown him that most human beings, and advertisers 
certainly not less so than others, are actuated by 

D — 2 



1' 



68 



SUCCESSFUL ADVERTISING. 



SUCCESSFUL ADVERTISING. 



self-interest, and, therefore, often employ guile to encom- 
pass it. Not only is this so, but the average reader well 
knows, and the modern halfpenny newspaper is farther 
and farther accentuating the fact, that there is a seemingly 
ineradicable tendency in human nature to exaggeration, 
and that most things, therefore, written or said have to 
be taken with a large modicum of salt. Where the 
exaggeration is really well done, when the full pompous- 
ness, bombast, and alliterativeness of words are brought 
out, it sometimes happens that there is no appearance of 
exaggeration at all, because the sonorousness of the 
sentences and the confidence in the assertions made, are 
so equably emphasised that the mind is drugged, as it 
were, into accepting what is said as truth, without critical 
examination of the meaning of what is said, or the method 
of saying it. The same thing applies to political speeches 
— they generally convey or imply much more than they 
mean. But this is art with a capital A, and needs a 
master hand to fully succeed. Many advertisements 
succeed in overcoming scepticism, not by what they say, 
but by what they imply or leave to be inferred. Adver- 
tisements of this nature skilfully drawn often lead a reader 
to view the article advertised in a more favourable light 
than that in which even the advertiser himself could 
portray it in actual words. The mind of the reader has 
unconsciously assimilated the things implied over and 
beyond the things said, and as the power of imagination 
is great, the result conduces to the advertiser's interest. 
All this is an additional argument for the employment 
of competent supervision of advertisements by placing 
them in the hands of those like Smiths' Advertising Agency, 
best qualified by training, by aptitude, and by experience 
to attain a maximum of result at a minimum of expense. 

PUBLIC INDIFFERENCE > 

Stolid indifference is undoubtedly the most prevalent 
public attitude of mind, at the outset at least, towards an 
advertiser's efforts. Public scepticism is usually actively 
hostile in mind, and is therefore capable of being over- 
come or won over, because the scepticism itself implies 
that reasoning of some kind or another has taken place in 
the mind, and that the same powers may be interested in 
the advertiser's favour that have previously been used 



69 



against him, if sufficiently cogent and attractive arguments 
are employed. But indifference is passive, and being so 
is more difficult to conquer. It is useless prodding a bag 
that softly collapses at every point of contact. We tire 
ourselves out, whilst the bag is unaffected. Hence we 
need something that disturbs complacency and that 
excites interest. The larger the advertiser the more his 
efforts are susceptible to indifference. His novelty has 
worn out ; it is quite sure to the public that he has some- 
thing to sell and is interested in selling it to them, and the 
average ** man in the street " virtually says, " If the 
advertiser cannot interest or excite me, why should I 
trouble myself about his goods, unless it suits my pocket 
or convenience to do so ? " This point of view is a direct 
challenge to an advertiser to employ an agent to produce 
efforts that are directly provocative in a pleasing, certainly 
not in an offensive, sense. This indifference must, if 
possible, be overcome and interest inspired in its place, 
and facts and experience indicate clearly enough that 
Smiths' Advertising Agency are, by results achieved in 
many cases-^ more highly qualified than others to assist an 
advertiser in this as in all other particulars pertaining to 
a first-class up-to-date advertising and printing agency. 
Conviction, when an advertiser's efforts are liable to indif- 
ference, needs time to ripen and mature; hence the positive 
necessity of regular and constant appeals to readers, indif- 
ferent or otherwise. And if these appeals are varied and 
distinctive it is unquestionably the case that these same 
qualities will, Httle by little, be assigned, unconsciously 
perhaps, by an indifferent person to the article or goods 
until the reader comes at last to the complete state of a 
believer and buyer — a pleasing contrast indeed to the 
former condition of passive, indeed lethargic, in- 
difference. 

IGNORANCE.— PREIUDICE . 

Theamountof public ignorance in the mass is something 
startling to a student of human nature. Most people have 
been educated by a system of crammmg, just as fowls are 
fed for the market. And it is a notorious fact that infor- 
mation or knowledge gained by present methods is easily 
and speedily lost and forgotten. It is as if that acquired 
with so much difficulty was sponged from the mind like 



I 



SUCCESSFUL ADVERTISING. 



70 



SUCCESSFUL ADVERTISING. 



writing upon a slate. This characteristic makes it impera- 
tive that advertisements should not be ambiguous. It is 
needful that all who see should be able to read— and under- 
stand. We need to adopt kindergarten methods, or object 
lessons, with the mass of the public if we have serious 
information or knowledge to convey. Many advertisers 
are, in the words of the song, " too jolly clever by half.' 
and the more an advertiser gets to know, the more apt is 
he to make this mistake. There are advertisements now 
before the public well written, well displayed, cogent, and 
to the point. They will be read by and will convince the 
educated and reasoning, too. Some others will be impressed 
simply because they don't understand — will be mystified, 
in fact. But with many the advertisement will simply fly 
over their heads, and therefore will fail of its purpose. 
Don't give the public credit for too much knowledge or 
for an ability to appreciate fine points. The few possess 
these qualifications, of course, but the mass do not. Treat 
one point of view at a time and drive that point home. 
Truth has been compared to a large diamond with in- 
numerable facets, offering distinct aspects to different 
spectators according to the point of view. Advertising is 
much the same. The public can see only the side presented 
to them, hence the importance of impressing the knowledge 
of that side forcibly. We can combat ignorance, by repeti- 
tion, by reiteration, by object lessons in attractive guise, 
and by homely talk in simple, unaffected language. 

Public prejudice is not so much exercised, or present, 
as the other items touched upon. But it does sometimes 
tax the advertiser heavily. If the public at large have 
been accustomed to use or buy any article at any particular 
season of the year, it is almost impossible to any save 
exceptionally forceful advertising to combat this character- 
istic. The advertiser may be right and the public 
wrong, but that avails nothing, because individual effort 
cannot contend against the mass either in mind or body. 
One of the most difficult prejudices of all to overcome is 
when an inferior advertised article has been used, 
and failed to satisfy. The public who have bought are 
hard to convince that the article of another advertiser is in 
any way better. Happily prejudice has the tendency to 
wear itself out, as has been seen to be the case in numbers 
of instances. Familiarity with and knowledge of the 
article thrust prejudice into the background. Here, again, 



the advice and aid of Smiths' Advertising Agency may be 
helpful and saving to an advertiser. Every advertiser 
does occasionally discover a public prejudice ; and who so 
well able to discriminate as those Avho are cognisant and 
familiar with a hundred of past analoj^ous experiences ? 
Advertising consists quite as much in knowing what to 
avoid as in knowing what to do, and it is an impossibility 
that any single advertiser can acquire the amount of 
knowledge and experience possessed on both points by 
Smiths' Advertising Agency. 

While the foregoing idiosyncrasies are inimical to the 
advertiser's interest, there are others in an advertiser's 
favour, for example : — 

PUBLIC INSTINCTS, 

In different countries public instincts vary, both in kind 
and degree, but in the main are the same all the world 
over, since, as Shakespeare says, " One touch of Nature 
makes the whole world kin." The strongest instincts of 
the human race are : Religion, Love, Parenthood, 
Acquisitiveness. The first is naturally and of right 
debarred from an advertiser. So also is the second in 
the main, although allusions to the natural results from it, 
such as *' Furnishing the New Home," " Buying the 
Engagement or Wedding Ring," '♦ A Present for your 
Sweetheart," all may be sometimes used. Maternity is 
undoubtedly the dominating feminine instinct. The 
female child is born with it, fondling and cherishing a doll 
as if It were a living being. Paternity is quite as strong 
in some instances, but not in the mass. A scientist has 
pointed out that Nature never looks back, but always 
forward. The woman may care for and cherish her 
mother and father because by education, example, and 
teaching, from babyhood upwards, she has been taught 
to do so. Scientists say this is acquired affection, 
developed and rendered secure by propinquity. The 
Spaniards have a proverb, " Not with whom thou 
wert bred but by whom thou art fed," which expresses 
a similar idea. But the maternal instinct is part of 
the woman's being — she possesses it by heredity. 
It is implanted in her by Nature for the express purpose 
of securing the propagation and uprearing of the human 
species which might otherwise die out. Every woman 



t\ 



\ 



i 



72 



SUCCESSFUL ADVERTISING. 



SUCCESSFUL ADVERTISING. 



73 



who is married desires to have a child or children 
of her own. And assuredly she will cherish the child or 
children given to her. Maternity, therefore, is one of the 
Strongest instincts to which an advertiser can appeal. Is 
your child ill ? Do you love your child ? Has your child 
a rash ? Is your child rosy and plump, or thin and 
emaciated ? Do you like to see your child well dressed ? 
Would you like pretty shoes (or hat, dress, etc.) for your 
child ?— will make any mother pause almost unconsciously, 
and perhaps unwittingly repeat such a question to her- 
self. Take the second question : a mother who saw 
this would be nearly sure to think, " Of course I do 
—what a question to ask ! " She is therefore prepared to 
listen to what an advertiser has to say to furnish proof 
that her love for her child has a protective side and regard 
for the child's interests also. And it is a matter of every- 
day knowledge that mothers keenly vie with each other in 
the dressing and general attractiveness of the adornment 
of a child or children. And it is rightfully made a re- 
proach to a mother if her children have a neglected 
appearance. Is your child pretty ? appeals to a mother, 
for next to her own personal attractions she values those 
of her child, and yet perhaps the deepest instincts of a 
mother's heart are called out by a deformed or disfigured 
child, that her love may afford protection against 
the gibes of the world. Feminine vanity for herself and 
children is as a proverb, but whereas vanity in man is a 
derogatory note in character, in woman it is strongly 
associated with a sense of self-respect, and is therefore 
not blameworthy. Men may do what women may not ; 
on the other hand the converse is true, and an advertiser 
may make many points by bearing this in mind. Many 
an advertisement falls flat because it outrages or hurts a 
woman's natural instincts. Others that fit in with a 
woman's idiosyncrasies and characteristics are great 
successes. If we dwell on the feminine standpoint of 
advertismg we do so because, if men make the money, it is 
certainly true that women have the spending of the mass of 
it, and therefore an advertiser's constituency is, as a general 
rule, necessarily larger among women than among men, and 
this applies particularly to articles appealing to the home. 
There have been many advertisements which could have 
been improved if submitted to the wary eye and 
experience of Smiths' Advertising Agency, for some 



advertisers and many advertisements seem as if they wish 
to drive women into becoming customers. Now an 
advertiser cannot drive women, for their instincts revolt 
against it ; women are quite willing to be led by an ad- 
vertiser, coaxed by a little judicious flattery, and will buy 
if their sense of justice, economy, etc., are appealed to in 
fitting terms. The more, therefore, we pursue this 
question of human nature in advertising, the more an 
advertiser will realise the wisdom of entrusting his 
business to an advertising agency whose qualifications 
for the work are so hall-marked as those of Smiths' 
Advertising Agency. 

ACOUISITIVFNKSS> 

We all like to acquire money, property, land, jewels, 
dress, furniture, bric-a-brac, and a hundred other things. 
Hence advertisements that offer chances of obtaining these 
things on better terms than would otherwise be known to 
a reader are always welcome. Take watches for in- 
stance. Take note how every boy or girl, or young man 
or woman, seeks to obtain a watch. Notice the many 
competition advertisements whose tempting bait is a 
prize watch to be obtained at small cost. And the de- 
mand is a growing one. A nickel watch first contents ; 
then a silver or gun-metal one, and then a gold watch and 
chain as evidence and emblem of property and prosperity 
quite as much as for the timekeeping qualities of a watch. 
One of the first ambitions of a young American is said 
to be the wish for a valuable diamond ring to display 
on his finger, and he will make many sacrifices in order to 
attain his desire. Women with rings, brooches, earrings 
and bracelets, have the same instinct still more strongly 
developed. They love possession of all such, and they 
love the acquirement of them. Here are advertisers' 
opportunities, sure to succeed if the methods of adv er- 
tising are right, and there is sufficient capital to wait for 
results and to offer sufficient value or inducement for 
money. Consult Smiths' Advertising Agency on the point, 
as they will know what can be done by what has been done. 

LABOUR SAVING APPLIANCES. 

Another strong card for advertisers, as yet but little 
worked in Britain, is labour-saving devices and appliances. 



SUCCESSFUL ADVERTISING. 



75 



74 



SUCCESSFUL ADVERTISING, 



?■■ 



In America they are far more exploited than here. Re- 
member that the servant question is now an acute one, 
and every woman is open to consider means by which she 
can do her work more quickly and more easily. Women 
resent the drudgery of household work more than they 
used to do. Notice how successfully Catesbys appeal to 
this instinct. Many a man. too dense to otherwise save his 
wife work, is induced by Catesbys' methods to invest in 
linoleum, and so save women " scrubbing the bare boards," 
etc. Enamelled lined basins, etc., also succeeded for the 
same reasons. Women are demanding that the dirtier 
and harder of their household tasks shall be physically 
lightened, and shortened in time. Here are an adver- 
tiser's opportunities. Devices to improve cooking, to 
economise fuel or material, or to enable new and tasty 
dishes to be turned out to the cook's credit have always a 
field open to them. Most women take pride in their 
cooking, and many resent as a slight the neglect to eat 
what they prepare. Women are therefore always willing to 
consider labour-saving or economizing devices in cooking, 
and to give a favourable ear to anything that will lead to 
better results. Women have to " feed the brute," as 
some one defined the way to manage a male ; headings, 
therefore, such as " How to please men of your family ? " 
" How to gratify your husband's taste ? " " How to save 
time and money in cooking ? " " How to wash up quickly 
and easily ? " '* How to get your work done in better 
style and less time ? " must necessarily all appeal to the 
labour-saving instinct, which is another way of putting the 
universal desire and demand for more time for reading, 
recreation, and ease. 

THE ULTIMATE AIM . 

The aim of an advertiser is at all times an endeavour to 
attract attention, to create or to leave an impression upon 
the mind of the person attracted, and to influence the mind 
so affected in favour of the advertiser or of his article or 
goods. We may briefly define the processes of progres- 
sion, as Attention, Reflection, Conviction. The inference to 
be drawn from the foregoing is that the primary essential 
of an advertisement is that it should be seen and read, or 
glanced at. This attained we have secured the first essen- 
t^ial '♦ Attention." The next step is that by sympathetic 



)' 



association, by proof of merit, by emphasis, reiteration, 
general reasonableness, display, or picturesqueness, 
the advertisement shall leave a dominating impression 
upon the reader's mind, and excite thought and examina- 
tion of the advertiser's claims. We have then attained 
the second point — " Reflection" — which will necessarily be 
limp or strong in proportion to the intrinsic strength of 
the advertisement itself. So far all that is done is adver- 
tising pure and simple, and nothing more — stepping- 
stones, in fact, to success. The third desideratum may 
easily fail the advertiser. It is the most difficult of all. 
He has to convince the reader that he or she needs the 
article advertised, and would be better off in either health, 
acquirement of property, personal appearance, or able to 
accomplish any given end more quickly, more cheaply, or 
with far less expenditure of time. And as all things are rela- 
tive one to another, the advertiser must convince the 
reader that the advantage to him or her gained by the 
adoption of the advertiser's view is greater in degree to 
the reader than the value of the purchase price. After all, 
the advertiser offers a bargain in some shape or another, 
whether merit, economy, value for money, distinctiveness, 
novelty, time or labour-saving, or any other special ad- 
vantage. Once the advertiser succeeds in convincing the 
reader on these points, and we have attained the point of 
sale, viz.. Conviction. An advertiser may, and frequently 
does, excite interest, leave an impression, and secures re- 
flection, and yet fails to convince. If the failure is whole- 
hearted, i.e., if the advertiser's views or statements are 
discredited or disbelieved, then the advertiser has had all 
his previous pains and trouble for naught, than which 
nothing is more disheartening. There is much in the person- 
ality of an advertisement, and it is only in exceptional 
instances that a total failure to convince occurs. There is 
a standard of conviction, however, even though we may 
be unable to define it, and such standard indicates the 
average an advertiser must attain in order to successfully 
influence sales. W^e may fall only a little short of 
the requisite degree of conviction which means that 
there will be only a proportionately small loss of sale or 
demand, with corresponding diminution of profits. The 
advertiser may fail to convince to the extent that he can 
pay expenses but cannot make profits. There are many 
advertised businesses in this predicament. Or in even 



M 



I 



( , 



76 



SUCCESSFUL ADVRRTISINr,. 



worse case he may fail to pay and may lose money, his 
loss being less or greater in degree in direct ratio to 
the lack of conviction or pulling power of the advertise- 
ment. Many people attracted to an adveriisement remain 
only partially convinced when all is said or done, and the 
less convincing the advertisement is from the average 
point of view, the more people, of course, adopt the dubious 
attitude. Here price, reputation, etc., of the firm exert 
great influence. As an old advertiser says, " Many people 
only half convinced or even dubious, will take an adver- 
tiser's word to the extent of giving an article or advertiser 
a trial, especially if the price is moderate." Many people 
will gamble in this frame of mind to the extent of a 
shilling or less, for instance, where they would " shy" at 
half-a-crown. It is in this connection that the advertisers 
of articles which are good value for money, which approxi- 
mately accomplish or supply what is claimed for them, or 
otherwise possess distinctive merit, are advantageously 
placed. If the buyer, half doubting, becomes wholly 
pleased by his purchase, he is a far warmer friend and 
advocate for the advertiser than would have been the case 
if he had never doubted at all. This, however, is only com- 
pensation : full conviction and faith in the advertiser's 
conclusions and the practical proof of it in buying, is 
what the advertiser wants from the reader, and what he 
should, and no doubt does try, or at least wishes, to 
attain. Smiths' Advertising Agency can help him to ac- 
complish this end, either on their own advertising initia- 
tive or else in collaboration with the advertiser himself. 




SUCCESSFUL ADVERTISING 



77 



Illustrating an ^ 
^ Advertisement. 



IT has been said that everybody is an art critic now-a- 
days, but whether that be true or not, the fact remains 
that the reading public are getting more exacting in 
their taste for illustrated literature. What measure of 
interest would be raised, may we ask, by the publication of 
a serial story by a popular author if it were not illustrated? 
What attraction would an adventurer's story have if its 
thrilling features were unassisted by speaking illustrations? 
The very object of an illustration is to aid the writer in 
making his description or explanation clearer, to emphasize 
and bring into greater prominence than is possible by using 
cold type alone, the principal theme of any given subject. 

The very first thing a person does in taking up a maga- 
zine is to glance over the illustrations, and as soon as the 
eye lights upon an illustrated tale or story, interest is at 
once aroused because the illustrations foreshadow its 
character, and tell whether its perusal will be pleasurable 
or otherwise to the person concerned. If the illustrations 
are poorly executed, then the story as a whole is rendered 
less attractive. 

The Graphic and Illustrated London News set the fashion in 
illustrated journalism, using very expensive wood engrav- 
ings, while the Strand Magazine was the first to employ 



78 



SUCCESSFUL ADVERTISINrT, 



SUCCESSFUL ADVERTISING. 



IB 



half-tone or process blocks such as are ordinarily used at 
the present day ; and it was not long before other monthly 
publications were launched on similar lines, and in this way 
competition between them beejan to grow exceedingly. 
With so many clever heads and hands at work in those 
days it was impossible to stand still, and the process of 
discarding old ideas and continually adopting new ones 
led to a high standard of pictorial work which seems to 
defy improvement. The movement initiated by the Strand 
however, was not confined to other journals of the same class 
but was taken up by the sixpenny weekly journals, and 
imitated in a modified and inferior form by morning and 
evening papers in turn, until the great bulk of to-day's 
news and general letterpress is supported and assisted by 
illustrations. 

From text to advertisements is not a far cry, and it will 
be easily understood that, if illustrations are found so useful 
in impressing every-day news and points of interest on the 
public mind, they are just as necessary for giving strength 
to advertising announcements. 

With so many processes of illustrating in vogue the 
advertiser often finds some difficulty in choosing the one 
most suitable lor his purpose. So much depends on the 
quality of the paper on which the advertisement is to be 
printed, that there is no particular method which may be 
considered satisfactory under all conditions of newspaper 
printing, or, in other words, better results may be obtained 
by adopting the right kind of block to the paper employed. 
Besides the quality of the paper, it is necessary also to take 
into account the speed at which the advertisement will be 
printed, this having considerable effect on the actual result. 

Taking the most expensive form of illustration first, that 
which appears in the best monthly magazines and special 
numbers of other publications, it is noiiceable that the 
paper selected is far superior to that used in an ordinary 
weekly publication, being smoother, with a highly glazed 
surface, or, to use a technical expression, " calendered," 
which gives the illustration such a remarkably clean finish. 
The blocks are produced from photographs or wash- 
drawings and are called half-tones, the type of block chiefly 
used by advertisers and publishers, being facsimiles in 
detail, but not necessarily in size, of the actual pictures. 
These blocks are usually made of copper, being what printers 
cbII more " sympathetic " than a zinc face, taking the ink 



79 



Cupboard Love 




HALF-TONE BLOCK PRODUCED FROM WASH DRAWING, 



AAdiMttfiifelittttMfei" -' 



.- I 



80 



SUCCESSFUL ADVERTISING. 



better, and leaving a clean, sharp impression on the paper. 
The old half-tone zinc process block is being gradually super- 
seded by the copper '• halt-tone " for this reason. A 
glance through the advertisement pages of any well-pro- 
duced magazine shows how extensively the ** half-tone" 
block is now used. 

These magazine advertisement pages are put through 
the press slowly, and some considerable time in advance of 
the ordinary text matter, so that every care is taken with 
the printing, and ample time allowed for the ink to dry. 
Therefore to obtain the best effect from an illustrated 
advertisement in a high-class publication the *• half-tone " 
is the best style of illustration to use. 

There are other methods which answer tolerably well, 
but fail to convey the same pleasing and refined impression. 
A process somewhat similar to ** half-tone" — similar, that 
is, in its application to high class advertising work— is being 
exploited by this Agency, and is known as the " Photo- 
Sculpt." As the name implies, it is a blending ot sculpture 
and photography, but precisely how the actual effect is 
obtained we cannot for various reasons explain ; suffice it to 
say that the effect is most uncommon, and the method 
entirely dissimilar to all others. Already this new process 
has been adopted by a large number of advertisers, some 
of whom are our clients, and the refined and dignified 
effect ol)tained by it makes its application especially 
convenient and tasteful in all high-class advertising. 

The weekly illustrated newspapers, by which we mean 
papers of the sixpenny class, come under the same 
category as the monthly magazines, the Queen, Lady's Pic- 
torial, Ladies' Field, Country Life, etc., having some of the 
finest half-tone blocks. 

Being issued at shorter interx als these publications are 
necessarily more rapidly produced, but as the advertise- 
ment pages usually go to press some time in advance of the 
text, and great care is devoted to iheir make-up, the excel- 
lent results obtained in the monthly magazines is equally 
well sustained in the kind of weekly periodicals referred to. 

There are some publications in which a "half-tone ' will 
never print well, either because of unsuitable paper, rapidity, 
or carelessness in printing, or both. Better results can 
often be obtained by using a "line" block where some of 
the details are not shown, so that in course of fast printing 



SUCCESSFUL ADVERTISING. 



81 




■■:'■ ■■ ■ "■■•.■l]V\\, lir. .: 

ttiliiiiiiiiiiMi^ 



WOOD ENGRAVING FPOM WASH DRAWING. 



82 



SUCCESSFUL ADVERTISING. 



the ink cannot fill up the engraving as it might do in a 
more detailed block, and mar the general effect. 

This method of ** line " illustrating may be effectively 
embodied with a white letter text on a black groundwork. 
For instance, imagine a central figure in " line " with just 
a suspicion of shading, and the surroundmg foundation 
jet black with white letters cut, as it were, out of it. 
The light ''line" illustration with plenty of white spacg 
about it, contrasts pleasantly with the heavy exterior, and 
the combination is most effective, answering well on good 
paper, on stiff covers of magazines, and other similarly 
bound periodicals. All "line" blocks are made from 
sketches or drawings reduced to the size of illustration 

required. 

When we come to advertisements in weekly papers, 
morning and evening papers, London and Provincial, we 
still adapt the " Hne " form of illustration, only in a more 
simplified style. All such papers are put through the press 
with great rapidity, so that all illustrations should be 
devoid of fine lines as far as possible, quite "open," in 
fact, so as to prevent smearing or blotching while in the 

press. 

One of the best ways of obtaining a clear out-standing 
illustration is to have a drawing made in strong outline 
larger than the actual size required in the advertisement, 
and afterwards have it photographed on wood the exact 
size, and then engraved by hand. When the engraving is 
done the block becomes the " original." It is then sent to 
the electrotypers who make a stereo or electro from it 
mounted on wood or metal ready for setting up with type, 
and the stereo or electro is an exact presentment of the wood 
or "original." The advantage of having the "original "made 
in the first place is, that where a block is frequently in the 
press its surface and lines get worn, and renewals are 
sometimes required. Although it is possible to take an 
electro from an electro, and a stereo from a stereo, with 
every succeedmg block thus cast there is deterioration in 
the printing, which becomes more pronounced and ob- 
jectionable as the process of duplicating is continued. On 
the other hand, the w ood is the pattern or mould for all 
new blocks which consequently possess the same degree of 
sharpness throughout. Wood engraving is specially suit- 
able for architectural and mechanical work where minute 
details are more clearly shown than by any other process. 



SUCCESSFUL ADVERTISING. 



83 



Cupboard Love 




Mammiejsewanrs 
to kiss 00'' 



LINE BLOCK OR ZINCO PRODUCED FROM A LINE DRAWING. 



84 



SUCCESSFUL ADVERTISING. 



SUCCESSFUL ADVERTISING. 



85 



■i: 



The necessity for clear and bold illustrations is getting 
more imperative owing to the wonderful progress that is 
being made in the printing world. It may not be news, 
but it is an interesting side light on the publication of 
advertisements to know that the majority of daily and 
other papers now-a-days are printed from stereotype. In 
case we are not sufficiently understood let us explain that 
the type and blocks used in the make-up of a newspaper 
are not used in actual printing. From the 'M'orms" of type 
and blocks arranged by the compositor, paper moulds 
known as "matrices" are made. These moulds are put 
in specially-constructed cyUndrical presses with their 
indentations or impression uppermost, and then closed in. 
Liquid type metal is then poured in from an aperture at the 
top and a complete and perfect impression of the original 
type setting and illustrations obtained. The object in 
having the stereotype cast circular is to adapt it to the 
rotary press which is now used in all modern newspaper 
printing establishments, and the reason why stereotyping 
is done at all is to save the wear and tear of type. The 
more clear and open an advertisement is, the better it 
looks in the actual printing. 

Coming next to the subject of suitable illustrations for 
the covers of magazines and weekly publications, it must 
be borne in mind that such covers have usually a dull 
surface and do not conduce to very fine printing. For 
this reason half-tones, process, or photo-sculpt blocks, 
do not give the best results, but produce a splotchy efi'ect 
which is displeasing. The best effect is obtained from 
sketches and drawings with only a small amount of detail, 
but very often a purely outline block, such as we recom- 
mend for use in a daily newspaper, will look well, more 
especially if the size allows of a heavy outline. 

At one time any kind of drawing was considered good 
enough for the purpose of illustrating an advertisement, 
but now advertisers are more exacting, and it is not un- 
usual for advertising agents to employ first-class artists 
to give that additional power which appropriate pictures 
can alone create in their clients' advertisements. 

We have now touched all the recognised methods of 
illustrating advertisements, and the information may be 
helpful to advertisers generally. 

This Agency has a special staff of expert artists and 
advertisement draughtsmen at immediate call, and designs 



many thousands of illustrated advertisements annually for 
its clients and other advertisers. Those desirous of ob- 
taining the best illustrated advertisements suitable for 
all kinds of advertising will find the work habitually turned 
out by Smiths' Agency most satisfactory. Specimen 
designs and full particulars will be sent free to anyone 
and anywhere. 




■ • •s' ' s';r -f "^-'WTjKBw 



86 



SUCCESSFUL ADVERTISING. 




Cbe Cest 
Cbat Cells. 



SUCCESSFUL ADVERTISING. 



87 



"TEST." 



IBde Secret of Sueeessful 
Jidvertising. 

\ \ME may assume without preliminary that the aim of 
J# I every business man is to buy in the cheapest 
▼%^ market, to get the best quality workmanship con- 
sistent with the lowest possible prices, and that 
it is only natural to suppose that his other buying 
tendencies will be similarly tinged with the same idea. 
Therefore, whether the person intends to advertise in a 
small or a large way, we take it that his supreme desire is 
to plan his advertising with the greatest economy com- 
patible with achieving the best results, and if proof or 
reason can be adduced as to why he should advertise in 
one set of papers and not in another set, in one part of 
Britain in preference to another part, or in one style 
rather than in another style, he enters the field of publicity 
confident that his advertising is not to be wholly experi- 
mental, but that much of it will lie in the direct line for 
success. 

Now "Test" advertising is a system in which every 
move is justified by experience, by facts, data, statistics, 
and other trustworthy material which is fully consulted 
when applying the system to modern advertising. There 
is a reason for every step taken. The one supreme idea 
is to find out the value from an advertising point of view 
of all publications for various articles, no matter how 
strangely diverse the advertised articles may be. It will 
be obvious on consideration, then, that this cannot be 
ascertained in one year or even five years; that a very 
large amount of advertising business must be dealt with 



88 



SUCCESSFUL ADVERTISING. 



in which also a large variety of articles are advertised, in 
order to obtain reHable data to work on, so that it is only 
by years of patient study, and a systematic analysis of 
results that it is possible to obtain the volume of informa- 
tion desired. Very few advertising agents have been 
sufficiently long established to collect the material such as 
we have at our disposal, nor have they made this system 
of " Test " a distinct and prominent feature of their 
business programmes. It is essentially a system which 
belongs to Smiths' Advertising Agency, by whom it was 
introduced and has since been vigorously pioneered. No 
safer method could be contrived to guard against wasteful 
advertising, or to ensure such splendid prospects for any 
advertising scheme founded on this well-tried system. 

Let us say " right here " that there are advertisers who, 
we believe, could obtain the same amount of business 
yield with less expenditure if their advertising campaigns 
were re-organised on the lines of " Test " system, because 
no other plan reduces waste to an irreducible minimum, 
or makes for the maximum of advantages. Any system 
of advertising which has the essence of economy and every 
prospect of success should receive consideration from 
every advertiser, no matter whether his appropriation he 
small or large ; and the man who wants to advertise 
extensiv^ely, and doesn't know how to do it, or when to do 
it, may take consolation in the fact that any advertising 
scheme which is modelled and developed on the lines of 
*' Test " advertising, will h^ve all the elements of success, 
while minimising the possibilities of failure. 

We may remark, in passing, that this safe system of 
advertising has occasionally been subjected to some 
adverse comment by one or two misguided theorists who, 
from self-interested motives, or from an idle desire to hnd 
fault, have endeavoured to belittle the system in the eyes 
of the public ; but the criticisms so unthinkingly made have 
only had the effect of arousing the curiosity of intelligent 
advertisers, and rendering the system even more accept- 
able to them. 

The system of " Test " advertising is the result of a 
long, minute investigation into the merits of all publica- 
tions, that is to say, each and every publication has been 
used over and over again for bringing all kinds of articles 
under the notice of the public, so that the advertising 
agent who has had the good fortune to be entrusted with 



SUCCESSFUr, ADVERTISING, 



89 



a volume ot advertising business of a varied character, and 
has conducted it as far as possible on these lines, has 
gathered numerous results and experiences, and has 
learnt a very great deal about the business-yielding value 
of each publication, all of which materially helps him in 
framing future advertising schemes with greater prospects 
of success. How are these results obtained ? The real 
traceable results are obtained by keying every advertise- 
ment— /.f., giving each a distinguishing feature, and from 
the number of replies that result from each, it is possible 
to ascertain the value of every publication utilised for 
advertising any given article. Pursuing this phase of 
the subject, we may explain that successful advertisers 
(among wiiom, we are proud to say, many are our own 
clients) have made this the real test of their advertising, 
reckoning — ^after the lapse of reasonable time, of course — 
the cost of each advertisement by recording the number 
of replies it brings, and calculating the cost of each 
answer, thereby arriving at a very fair estimate as to the 
worth of the media selected. Some advertisers are dis- 
posed to gauge the value of their advertising not by the 
replies, but by actual business done, but this is neither 
judicious nor fair to the advertising agent who prepares 
and places the advertisements for his client. Our con- 
tention is, that if an advertisement brings a satisfactory 
response in the matter of replies, whether they carry 
actual orders with them or not, that advertisement has 
had the desired effect, and that it depends upon the merit 
of the article advertised, and the tact and diplomacy used 
in dealing with those replies afterwards, as to whether 
each and every one can be transformed into an actual 
order. This very often is the dividing line between 
success and failure. Many advertisers get replies, merely 
letters of enquiry, but are lax in following those letters up. 
Letters are sometimes ignored because there is some 
uncertainty as to whether there is real business behind 
them, or, when replies are sent, it is done half-heartedly 
because of a lurking suspicion that it is so much waste of 
time to send them. Business comes to the man who seeks 
it, who presses for it unobtrusively, but none the less 
persistently. Therefore we say that the replies issuing 
from advertisements should be the real criterion of value. 
The advertisements have proved their effectiveness by 
stirring up the buying instinct, in inducing the public to 



90 



SUCCESSFUL ADVERTISING. 



SUCCESSFUL ADVERTISING. 



9» 



respond. If those letters are judiciously answered, and 
the writers thereof carefully coaxed afterwards, there is 
no valid reason why the majority of those correspondents 
should not be converted into customers. 

We now propose going a step farther by demonstrating 
the value of '' Test " advertising as a basis for business- 
building, and thus give additional emphasis to some of 
the foregoing observations. In order, therefore, to estab- 
lish its unique advantages in the mind of the reader, we 
give hereunder some interesting facts concerning several 
advertisers who are now the proprietors of very large 
businesses. The columns represent the newspaper adver- 
tising of seven of our smaller clients. The left-hand 
column indicates the initial advertising expenditure of 
each for the first year, the figures on the right hand 
coincident with the left, the amount now being expended 
annually as the result of ** tests " applied. Thus :— 



/313 

293 

1,200 

768 

385 
300 
140 



1901 — 1902. 

. . /20,000 
10,000 
6,800 
5.600 
1.650 
2,000 
2,200 



We cannot conveniently publish the names of the above 
advertisers, but we are always prepared to prove the 
accuracy of the figures to any interested and hoiid fide 
enquirer, because the germs of a plan which proved so 
successful in the above instances can be adopted in others 
with corresponding profit and success. A cursory glance 
at the figures shows how each client of ours has extended 
his advertising since he first entrusted it to us, com- 
mencing, as will be seen, in a comparatively modest way 
on the *' Test " plan, then extending in a slow, cautious 
manner until a business of big proportions has been got 
together, and the annual turnover doubled and even 
trebled. We do not think any stronger argument in 
favour of this ingeniously contrived system, invented and 
successfully pioneered by Smiths' Agency, could be 
adduced than this one. No other agent or agency, as 
far as we are aware, makes any attempt at planning 
advertising for clients on this economical and safe plan ; 
indeed, it would be practically impossible for any man, no 



I 



matter how enquiring or energetic, to acquire the know- 
ledge or the big and rare yield of valuable data without 
beginning where Smiths' Agency began, and prolong the 
system right through a course of years. Such a step is 
almost impossible. Time alone can offer the necessary 
experience. Years of study, persistent and minute 
investigation, diligent research, constant watching, re- 
peatedly testing almost every published paper or periodical 
with various advertisements of different articles, and a 
careful, exhaustive analysis of results all along the line, 
has furnished an enormous collection of facts and figures 
now ranged and used for the good of advertisers who 
place their advertising in our hands. No system of 
advertising so effectively obviates waste as " Test " 
advertising. It conserves the advertiser's finances when 
caution is most desirable, it prevents speculative advertis- 
ing, separates the chaff from the wheat, or the desirable 
media from the undesirable, and conduces to a profitable 
selection of media which tends to the one supreme aim, 
to advertise with a maximum of profit and a minimum of 
cost. 

Advertising may be divided into two distinct sections — 
one which operates in bringing custom direct to the door 
of the business man, which we call " direct" advertising, 
and the other kind which creates business through various 
intermediate channels, such as retailers, agents, etc., which 
we term " indirect " advertising ; and whether it is desired 
to appeal directly or indirectly to the buying public, it is 
equally desirable to find our bearings, and see precisely 
" how we stand " with regard to the article advertised 
before any satisfactory scheme for advertising it can be 
arranged. For instance, it may be that it is desired to 
make a business or article (which has hitherto merely en- 
joyed a local reputation) national in character, or at any 
rate give it a more ambitious tone ; or, the advertiser may 
have been unsuccessful in the past, and wish to adopt a 
really safe system of advertising in the future. If it be an 
article, then the question arises as to whether it possesses 
the rare and refreshing feature of novelty in price or 
kind, whether its promoter has faciHties for manufac- 
turing it, and the wherewithal to introduce and maintain 
it on the market. It is necessary to know the amount of 
advertising appropriation proposed, the prospects of the 
article, whether there is a similar commodity on the 



92 



SUCCESSFUL ADVERTISING 



SUCCESSFUL ADVERTISING. 



93 



i 



I 
I 



■: - : 






• ■ -. 



market already, and to discuss the prospects in detail. 
These points are more for the consideration of the com- 
mercial man than the advertising agent, but before an 
advertising scheme can be mapped out, it is absolutely 
necessary to know how far these conditions are likely to 
affect the successor otherwise of the article. 

''DIRECT" ADVERTISING. 

Let us take the first section of our subject — that of 
"direct" advertising, by means of which it is desired to 
create a direct response as between customer and advertiser 
without the intervention of the retailer or agent. For the 
purpose of explanation, we may assume that all the above 
conditions are favourable, that an article is about to be 
manufactured in enormous quantities, and advertised over 
all the populous districts of Great Britain. The manufac- 
turer who embarks on an advertising enterprise of such 
magnitude unaided will find himself very much ''at sea," 
and will waste a large proportion of his advertising outlay, 
thereby greatly prejudicing the success of the advertised 
article. Such a venture presents numerous obstacles and 
difficulties to the lay mind which it cannot comprehend 
or counteract, causing waste of time and money and fruit- 
less labour, but these merely melt away when the hands of 
the advertising specialist begin to conjure with them. 

The question which first requires the very careful con- 
sideration of the advertiser is (i) whether advertising in 
provincial papers yields as well as London papers, and (2) 
whether a series of London and country papers in con- 
junction pay better than either section of papers by them- 
selves. London, as we know, is an enormous field for 
advertisers in itself. It represents wealth, is populated 
with people whose opinions are as diverse as the changes 
of the kaleidoscope and indefinable in number. The 
purchasing power of this vast city (if an approximate 
estimate of it were ascertainable) would stagger most 
of us, and it is not too much -to say that whatever plans 
an advertiser might decide upon, it would be neither 
politic nor profitable to leave London entirely out of the 
question. Then our thoughts turn to the provinces, where we 
are again face to face with an enormous number of people, 
more scattered, but quite as needy in rea:ard to the com- 
mon necessaries of life as the jaded metropolitan, where 
every county is bound up with its own particular happen- 



ings, and is more or less distinct from its surrounding 
neighbours. On the one hand is a mighty city, and on the 
other about 37,000,000 souls outside it. The most satis- 
factory way is to effect a compromise. For instance, 
it has been the almost invariable practice of our successful 
clients to take up a certain number of metropolitan papers, 
and then to advertise in certain provincial papers so far 
removed from London as to be beyond the influence, as 
far as possible, of papers published in London. After a 
time a comparison can be made between the business 
accruing from the London advertising and that resulting 
from the provincial, and each judged according to the 
amounts expended, but even then it is impossible to decide 
with absolute accuracy whether — and if so, to what extent — 
the advertisements in the London papers have not assisted 
in strengthening and increasing the yield from the pro- 
vincials. Those who are already advertisers in metro- 
politan papers, but who have not yet started adver- 
tising in the provinces, can test the latter in various 
territories without interfering with the London scheme ; 
then comparing the sales resulting from the provincial 
advertising with other periods when the London advertising 
was alone in operation. 

The second point is — Will a joint scheme of London and 
provincial advertising pay the advertiser? The result of 
our extensive experience is that this dual method of adver- 
tising is, with very few exceptions, most beneficial, the 
evidence in support of its adoption being weighty and un- 
deniable ; indeed, our clients have found it so satisfactory 
that we feel justified in saying that there is scarcely a 
metropolitan advertiser who could not augment his business 
and improve his annual turnover by a combination of 
London and provincial advertising. But let us also explain 
that it is never desirabJe to curtail one in order to go more 
fully into the other. That is merely " robbing Peter to 
pay Paul," but assuming that a satisfactory business, 
purely metropoHtan, we will say, has been worked up, there 
is no valid reason why advertising in the provinces should 
not very considerably increase it. The London daily 
newspaper has, of course, wonderful power of penetration ; 
there is no defining its course of circulation, or its far- 
reaching influence, nevertheless the provincial paper is 
sure to get into the right hands ; it is the paper which the 
provincial is most interested in, reads most, and is chiefly 



SUCCESSFUL ADVERTISING. 



95 



')4 



SUCCESSFUL ADVERTISING. 



:i 



influenced by, and an advertisement therein brings him in 
closer touch with the advertiser than if the same advertise- 
ment were seen by him in a London paper only. 

Now in order to create a direct response between the 
buying public and the advertiser, it is very necessary that 
he should get right at the people he desires to influence 
with as little delay and as inexpensively as possible. The 
fact of his being able to "get there," and to stir the 
impulses of people likely to be induced to purchase his 
wares, the ability to do this quickly, to create a favourable 
impression, and keep that impression well ingrained in the 
minds of his customers afterwards, is one of the chief con- 
ditions on which the success of a direct advertising scheme 
turns. Here, then, is a difficult problem for the lay 
advertiser, or the would-be advertiser, to solve. Obviously 
it is a precarious undertaking for any man insufficiently 
versed in scientific advertising, ill-tutored, possessing but 
a smattering of this intricate business, to embark upon 
without speciaHsed help. We have yet to meet the 
successful advertiser who has not in some form or other 
had the assistance of the advertising specialist. And the 
old saying that *' a little knowledge is a dangerous thing" 
is borne in upon us when we see the palpably fruitless 
labour incurred, the evident frittering of money by certain 
advertisers who really believe their methods of advertising 
to be pre-eminently the best. Unfortunately for them- 
selves these men are too "knowing" to be taught, too well- 
informed on most things, they think, to make a false step 
in any direction, but when it comes to advertising, their 
alleged comprehensive knowledge proves a serious stumb- 
ling-block to their success. It is well, of course, to have 
the courage of one's convictions, but when an advertiser is 
pursuing a wrong course, and is so stubborn and hard- 
headed as to resent enlightenment, there is nothing for it 
but to leave him to time and the verdict of his own experi- 
ence and ignorance. On the other hand he will prove a 
strong and successful advertiser who starts right and fair 
at the onset, who has a firm conviction that he is right, 
and who adheres unflinchingly to correct methods of 
advertising. The seeker of direct replies to advertising 
wants to take the shortest route to his possible customers, 
to adopt the sure and safe way of doing it. The matter of 
"getting there," promptly and economically, and in 
"keeping there," pevynanently, is of utmost importance 



in creating or expanding business by means of direct 
advertising. 

The task is not easy for the unaided advertiser, but to 
the advertising specialist who handles a volume of busi- 
ness every year, and watches and systematically records 
the results accruing therefrom, it is less formidable, almost 
easy, in fact, because of his long experience, and the large 
variety of facts and data which it has yielded. The 
manufacturer who advertised without this unique assist- 
ance — assistance which would well-nigh ensure the success 
of his advertising— would probably proceed by making a 
more or less indiscriminate selection of London and pro- 
vincial papers which, according to his questionable judg- 
ment, would be likely to serve his particular requirements. 
It might not occur to the manufacturer to ask the agent 
whether he has tested those papers, or inquired into their 
productive value from an advertiser's point of view, and 
even if he did give expression to the thought, it is 
extremely problematical whether the agent could furnish 
a decisive and satisfactory reply. The fact is, so Httle has 
been done by the majority of advertising agents in the 
past, and so little is being done by them at present, to 
estimate the value of certain phases of Press advertising 
for certain articles, that a good deal of present-day adver- 
tising is promulgated merely by " rule of thumb," or on a 
purely theoretical basis. The reader will, therefore, fully 
acquiesce when we say that, where long, practical and 
varied experience has furnished reliable testimony and data 
in the shape of material facts and figures concerning the 
business-yielding value of certain kinds of Press advertising 
for certain articles — the consideration of all this information 
is a trustworthy guide to the agent in arranging advertis- 
ing schemes, and tends to economy and unqualified success 
in their ultimate fruition. 

Now it is precisely this knowledge of which Smiths' 
Advertising Agency are probably the sole possessors, and 
which enables them to point advertisers successward. We 
have seen that it is practically impossible for any ordinary 
man to place his advertising with the same degree ot 
economy or with the same assurance of success as the ad- 
vertising agent who has made successful advertising a 
scientific study. Nor is the agent who has been content to 
judge advertising media superficially in a position to recom- 
mend any or all of them to his clients ; and unless he has 



::i 



I 



9(3 



SUCCESSFUL ADVERTISING. 



positively tested a paper, he cannot possibly know its value 
to any particular advertiser. The aim which dominates 
all others in seeking direct response to advertisements is 
to obtain that response as fully and as inexpensively as 
possible, avoiding doubtful media, and selecting only the 
tried reply-bringing publications. This fine line of demar- 
cation can only be drawn with confidence where the merits 
of publications have been discovered by repeated advertising 
transactions with a large variety of publications and 
with a corresponding variety of articles ; in other words, it 
is only by means of Smiths' *' Tested " advertising that 
the drawing power of every single published advertisement 
can be gauged, and advertising schemes framed on econo- 
mical and favourable lines. 

The foregoing should appeal to the sound sense of the 
advertiser dealing direct with the public, inasmuch as the 
procedure we have outlined is neither an experiment nor a 
fad, but a thoroughly practical and eminently successful 
method in which the good old proverb festina lente is the 
chief abiding feature. 

2. "INDIRECT" ADVERTISING. 

When we come to discuss the second section of our 
subject, we find that some of the conditions which govern 
the successful placing of "direct" advertising are in the 
main equally desirable— nay, almost imperative — in deal- 
ing with " indirect " advertising. This will appeal to the 
reader as a natural supposition after studying the deduc- 
tions in the first section of this article. For instance, it is 
essential to make the same prehminary investigation as to 
the prospects of the article to be advertised, and to find out 
whether the ground is ready for setting the plant, as it 
were, in order to tend and rear it to sturdy growth and 
conspicuous commercial success. This, as we have already 
explained, is a matter for the manufacturer to consider by 
himself or in co-operation with his advertising agent, who 
can frequently offer a helpful suggestion, or remove a 
difficulty which may seem insurmountable to another. In 
such matters, two heads are often better than one, but this 
preliminary investigation is really the manufacturer's busi- 
ness, although the advertising agent naturally feels more 
confident of making the advertising responsive if the article 
to be advertised is all that it should be. 



SUCCESSFUL ADVERTISING. 



97 



We will assume, then, that as far as human intelligence, 
business acumen, and experience can discern, there is 
nothing to prevent the launching of the article, but, on the 
contrary, the prospects of its ultimate success are good and 
well within the bounds of practical realisation. These 
favourable conditions notwithstanding, it will be agreed that 
a demand for the article must be created, that it is necessary 
to appeal to the class of people Hkely to buy the article, that 
it is absolutely imperative to make it well known wherever 
there is a possibility of doing business, before there can be 
any appreciable response ; and once a demand is created, 
business will filter through the hands of the many ac- 
credited wholesalers or agents of the manufacturer, or 
through local dealers specially appointed by him in various 
parts of the country. 

With a multiplicity of papers almost bewildering in 
their variety (that is, to the untutored advertiser) it is very 
easy for him to make a selection in which, for the want of 
knowing better, he may eliminate those that would yield 
a satisfactory response, and select others whose reply- 
bringing value has never received corroboration even 
within the experience of the advertising agent. There 
again we see the enormous value of experience, the power 
to advise and suggest, which is really the outcome of 
knowledge gained — knowledge which is founded on bare, 
indisputable facts. No advertiser can expect to advertise 
successfully without availing himself of these, since they 
are indispensable to the success of any advertising scheme, 
no matter what the article in prospect may be. The chief 
point is to know the papers that will yield a ready and 
satisfactory response ; and to be able to discriminate to 
a great degree of nicety and with some assurance that the 
selection is right, based as it should be on previous practical 
business experience — admittedly this is not within the 
power of the lay advertiser. 

After reading the foregoing, the reader will hardly enter- 
tain any misgivings as to the immense advantages of " Test " 
advertising from money-saving and business-producing 
points of view. Proceeding on the assumption, however — 
merely to combat a possible argument — that an advertiser 
started with " Test " as his sole guide, and found his adver- 
tising a failure (a very unlikely happening and quite foreign 
to our experience and that of our clients), it may be safely 
concluded that there is something amiss with the article 



I In 



98 



SUCCESSl«^l?L ADVERTISING. 



advertised — either that it is too costly, or not up to average 
quality, or possibly the market was already well supplied 
beforehand with one or more articles of a similar kind. 
Such an unfortunate result would manifestly be due not to 
any flaw in the advertising itself, but to the conditions 
under which the article was introduced, and which preju- 
diced its sale afterwards. '* Test " defines an unmistakably 
clear course, in other words, good response-bringing 
prospects for all articles advertised on the lines embraced 
by the system, and we are only voicing the truth when \ye 
say that none of ourcHents have as yet found it wanting in 
any particular, but have given practical testimony to its 
sound claims by extending their advertising year by year 
solely on this system, as a result of past successes. It 
assists both the "direct" and "indirect" advertiser in 
attaining his one supreme aim, the aim every advertiser 
should always have in view, to arrange and conduct the adver- 
tising at the lowest possible cost compatible ivith the highest 
efficiency. 




SUCCESSFUL ADVERTISING. 



99 



Clients' Testimony. 

ONE of the most gratifying features of our business 
relations with clients is the frequent receipt of 
letters in which they express iheir appreciation of 
the personal care and attention which is invariably 
given to all business handled by us. We take this oppor- 
tunity of publishing some of these communications, that 
prospective advertisers and others may better judge oi the 
careful methods adopted in dealing with our clit-nts' 
interests from them, than from any claims we might set 
forth on our own behalf : — 

"Assiduous Attention." 

December 21st, 1901. 
Dear Sirs, — We take this opportunity of thanking you most 
warmly for the way in which you have conducted our advertising 
durmg the present and previous years. We cannot recollect a single 
cause of complaint since we entrusted you with our instructions, and 
therefore your assiduous attention to our interests inspiies the com- 
pletest confidence. 

Wishing you increasing prosperity, 

Yours faithfully, 

For CHIVERS «& SONS, LTD., 
Histon, Cambridge. Wm. Chivers. 

" Quite Satisfied." 

December 24 th. 1901. 
Dear Sirs,— May we say that we are quite satisfied wiih what 
you have done for us during the year, and we should like to recognise 
your attention, and the readiness with which you have, at all times 
endeavoured to meet our wishes. ' 

Wishing you the compliments of the season, 

Yours truly, 
F. WRIGHT. MUNDY & CO. 
27, Merton Road, Kensington, W. 



** Conducted with Great Care." 

December 21st, 1901. 
^'ENTLEMEN, — We have done business with you now for something 
like seventeen or eighteen years, and we may say the transactions have 



E — 2 



I!' 



\i 



vl 



I' 



I 



lOO 



SUCCESSFUL ADV^ERTISING. 



always been pleasant ones. Our orders have been conducted with 
great care It is one thing to obtain a contract for advertising and 
fuUe another to see the work properly fulfilled. We give you credit , 
for watching the interests of the advertisers throughout, and this is 
sometimes a very important matter, especially when a change ot 

matter is required from time to time. ^^vvR^T^rV MASON 

Nottingham. NEWBALL & MASON. 

•* Your Choice of Media and the Care-^^ 

ful Attention Given at ali Times." 

Tui /^iicutiwi December 27th. 1901. 

Dear Sirs —I have pleasure in expressing my entire satisfaction 
at the manner in which you have conducted my advertising matters. 
Your choice of media, and the careful attention given at all times in 
the drafting and designing my advertisements and fj^er de^^»'\^^^ 
been so great a help that I feel confident that 1 could not have been 
in better hands. Yours ^^'^y^t'-^Jy. 

12. Edgware Road. F. G. FRAZIER. 

Hyde Park, W. 

♦* No Diminution of Personal Interest." 

December 13th, 1901. 
Gentlemen —I have been able to go into our advertising forecast 
for next year and you will receive instructions in the course of a few 
days. As we are so close to the New Year, permit me to express my 
satisfaction with the way your firm has carried out our instructions for 
the past twelve months, and also for many years previously as well. 
I am glad to find that, with the constant expansion of your business, 
there has been no diminution of the personal interest in our own 
advertising, which has always been such a gratifying feature of the 
service you have given us ever since we placed our interests in your ^ 
hands Yours faithfully. 

The Midland Direct Supply Warehouse, J. G. GRAVES. 

Division Street, Sheffield. 

** Saved me a Great Amount 

of Time and Anxiety." x. u »u . 

December 20th, 1901. 

Dear SiRS,-It gives me much pleasure to testify as to the very 
cordial and pleasant relations which have existed ever since I com- 
menced advertising through your Agency, now nearly twenty years 
since It has saved me a great amount of time and anxiety, and 1 
have always found my orders punctually attended to, and my ad- 
vertisements inserted on the very best terms. 
Wishing you every success in the future. 

I am, very faithfully yours. 
Medical Pharmacy, . JAMES OSBORNE. 

Ashbourne, Derbyshire. 

** Your Valuable Agency." t^ u .u .^^, 

December 12th. 1901. 

Dear Sirs,— We have now done most of our advertising through 

your valuable Agency during many years, and we have at all times 

been pleased with the manner in which jou have thrown your 

personal interest into the matter. 



SUCCESSFUL ADVERTISING. 



lOI 



We consider this fact to have a most important bearing upon the 
ultimate good result of the advertising, as no matter how good the 
articles advertised, or how good the position in the medium obtained, 
it always requires that element of a finishing touch to make the adver- 
tising a distinct success. This element we have always found you able 
and willing to supply. We are, dear sirs, 

Yours very truly, 
58. Duke Street, LEATH & ROSS. 

Grosvenor Square, W. 



"A Unique Test of the Value 
or otherwise of Your System.'* 

December 28th. 1901. 

Gentlemen. — We are pleased to state that we have entrusted the 
whole of our advertising through your Agency since the year 1880, and 
as we have no travellers, and no other means of securing orders except 
through your control of our advertising through the newspapers, we 
think ours is a unique test of the value or otherwise of your system. 

We can only say that our profits during the whole of our twenty- 
one years' experience have been quite satisfactory, and never more so 
than at the present time. 

From nothing our turnover has grown to be one of the largest 
feather-bed businesses in the kingdom — with our own freehold land, 
factory, buildings, machinery, and dwelling-house. 

Wishing you every success, we remain. 

Yours faithfully, 
Boston, Lines. NEWHAM & CO. 



*' Your Careful and Intelli- 
gent Plan of Advertising." 

December i8th, 1901. 
Dear Sirs. — In wishing, you the compliments of the season, I 
trust that the coming year will see a decided advance in our adver- 
tising, which will be justified by the success attending your careful 
and intelligent plan of advertising during the past year. 
Port-aux-Poules, Yours truly, 

Algeria. HAMMOM TEILMA. 



** Have made our Business Re° 
lations a Real Pleasure to us." 

December 17th, 19GI. 
Dear Sirs, — Just when the year is about to expire, and when we 
are about to enter upon a new one, we think it a seasonable oppor- 
tunity for expressing to you the satisfaction we have experienced at the 
way in which you have conducted our advertising schemes during the 
past twelve months. The courtesy which you have always extended 
to us, and the promptness and general accuracy with which you have 
invariably carried out all our instructions, have made our business 
relations a real pleasure to us. Under the circumstances, then, you 
will readily understand our earnestness when we now wish you a 
happy and prosperous New Year, in the hope that our commercial 
relations may continue for many years to come. 

Yours faithfully, 
THE PAUL WEIDHAAS HYGIENIC INSTITUTE. 
Brighton. Rich. Haynel, Director. 



I02 



SUCCESSFUL ADVERTISING. 






'* This Success is Due 
to Your Discretion." 

December 20th, igoi. 
Gentlemen, — As you have been running our advertisements now 
for twelve months, on looking through results we are pleased to 
inform you that the number of replies to advertisements has far ex- 
ceeded our expectations, and we are thoroughly satisfied both with 
form and get-up of the advertisements and the mediums. 

As you have had practically carte blanche in these matters, we feel 
this success is due to your discretion, and feel we should acquaint you 
of this. 

Thanking you for every attention on the part of your representative. 

Yours truly, 
Per pro THE STAFFORDSHIRE POTTERY COMPANY, 
98, Rivington Street, Stuart A. Matthews. 

Curtain Road, E.G. 



** Warm Appreciation 
of Your Services.*' 

January ist, 1902. 
Dear Sirs, — Please accept my warm appreciation of ycur services 
during the past year. "Infinite attention to details" is one of the 
strongest points of your Agency. This, allied to unfailing courtesy, 
are most important factors in your record business successes. 

Yours faithfully, 
Lincoln. PAGE WOODCOCK. 



•* Entire Satisfaction." 

January ist, 1902. 
Dear Sirs, — We have much pleasure in sending you the following, 
expressing our entire satisfaction with the manner you have conductel 
our advertising matters since we placed them in your hands. Wishing 
you the compliments of the season, 

We are, vours faithfully, 
41, Barbican, E.G. ' WOOLF BROS. 

** The Best Possible Service.*' 

December 13th, 1901. 
Gentlemen, — Our feeling of confidence both in your ability and 
willingness to give your clients the best possible service in the advertis- 
ing field which it is possible for any advertising agency to give, and in 
your methods of doing business, is, we believe, shared with every 
customer on your books. 

No better proof of this can be offered than the steady growth of 
your own business side-by-side with that of practically every firm 
whose advertising you handle. 

We wish you continued prosperity in the coming year. 

Faithfully yours, 
The White House. Portrush, Ireland. HAMILTON & CO. 



** Satisfaction in All Transactions.'* 

December 13th, 1901. 
Dear Sirs, — At the close of another year we feel inclined to 
express our satisfaction in all transactions we have had with you. 
While always ready to suggest suitable media for our advertisements, 



SUCCESSFUL advertising. 



103 



' 



you always carefully avoid any undue pressure or effort to lead us into 
expenditure that may be considered imprudent, and this cannot be 
said of all advertising agencies. 

Wishing you continued and increased prosperity in the coming 
year. We are, dear sirs, 

70, George Street, ' Yours truly, 

Birmingham. JOHN HEATH & CO. 

*• Prompt and Satisfactory 
Manner in which 
You have Handled 
Our Advertising." 

January 6th, 1902. 

Dear Sirs, — With the beginning of the New Year we have much 
satisfaction in looking back on a properous twelvemonth, and in 
seeking to give credit whe^-e credit is due we find that a considerable 
share belongs to you for the prompt and satisfactory manner in which 
you have handled our advertising. For which care and attention 
please accept our best thanks. 

We trust, in the coming year, to give you larger commissions, 
which, we are sure, will be carried out to our entire satisfaction. 

We are, vours faithfully, 
259, High Holborn, W.C. SHARP, WALKER & CO. 

"System of Business 
Exceedingly Satisfactory." 

December i8th, 1901. 
Dear Sirs, — It affords us great pleasure in informing you that 
your system of business is exceedingly satisfactory to us. Whenever 
we require your assistance you are most ready to furnish us with full 
particulars, and suggest the best for our interests. 
Wholesale Tailors, Yours very truly, 

G, Eldon Street, E.G. BAKER BROS. 



'* Continued Support 
in the Future." 

January 6th, 1902. 
Gentlemen, — We wish to thank you for the way in which you 
have studied our interests, and conducted and executed our com- 
missions for advertising and printing in the past year and formerly, 
and, as an earnest of our satisfaction, we assure you of our continued 
support in the future. 

We remain, yours faithfully, 
13, Australian Avenue, WILLIAM PRYM CO., LTD. 

Aldersgate Street, E.G. R. Osteermever, Managing Director. 

•• Best Attention Combined 
with Useful Counsel." 

December 27th, 1901. 
Gentlemen, — It is now fourteen years ago since we first entrusted 
our advertising to yourselves, and we have during that lengthened 
period at all times received what we consider the best of attention, 
combined with very useful counsel. 

The Dress Warehouse. Yours faithfully, 

Armley, near Leeds. LUTAS LEATHLEY & CO. 






104 



SUCCESSFUL ADVERTISING. 



** Left Nothing to be Desired." 

December 19th, igoi. 
Dear Sirs, — I have the greatest possible pleasure in stating that 
the work you have done for us has always been done exactly as you 
promised, and in a manner that has left nothing to be desired. 

Apart from any transactions you have carried out for my firm, I 
have also to express my indebtedness to you for many very valuable 
hints which I have from time to time received from you, either per- 
sonally or through your publications. 

Yours faithfully, 

Ernest W. Gough, General Manager, 
LKWIS & BURROWS, LTD. 
22 and 24, Great Portland Street, London, W. 



*'Qood All-round Service.** 

December 23rd, 1901. 

Dear Sirs, — We are glad to take this opportunity of stating that 
the keen, personal attention you have given to our interests is, we feel, 
an important factor in the successful results achieved by our 
advertising. 

We have always been able to rely upon you for suggestions, in 
which abounded real value, such as bring business to the advertiser, 
and the good all-round service you have provided us, constitutes an 
actual reason for expressing our great indebtedness to your Agency. 

Yours faithfully, 



Cork Lino Manufacturers and 
Complete House Furnishers, 
64, 65, 66, and 67, Tottenham 
Court Road, and 4, 6, and 8, 
Goodge Street, London, W. 



E. CATESBY & SONS. 



** Great Assistance.** 

December 12th, 1901. 
Dear Sirs, — You have proved yourself to be not only an adver- 
tising agent but a true friend. Your help and suggestions have been 
a great assistance to me, and I thank you most heartily for all you 
have done for me. 1 remain, yours faithfully, 

Organette Works, J. E. DRAPER. 

Higher Audley Street, Blackburn. 

*♦ Prompt Attention, Advice and Assistance.** 

December 12th, 1901. 
Dear Sirs, — Having now completed our advertising arrange- 
ments with you for the present year, we take this opportunity of 
thanking you for the prompt attention you have given to our orders, 
and for your advice and assistance in arranging our advertisements. 

W^e shall be pleased to see your representative next week, with a 
view of giving you our order for further increased advertisements for 
next year. 

Wishing you the compliments of the season. 

Yours faithfully, 

POULTON & NOEL, Ltd. 
Belgravian Steam Works, J. Falconer, Managing Director. 

Brewery Road, London, N. 



SUCCESSFUL ADVERTISING. 



105 



** Thoroughly Well Done." 

December 12th, 1901. 

Dear Sirs,— Having had dealings with your esteemed firm for 
ten years, and having been for the last six years in daily communi- 
cation with you as the only agents of Vi-Cocoa, I can justly say that 
everything that could be done to facilitate the advertising of my firm 
has been done, and thoroughly well done, too. 

At all times the full services of any member of your experienced 
staff has been readily placed at the disposal of my department, and I 
should like to say that if advertising — even when it means an expendi- 
ture of hundreds of thousands of pounds, as in the case of Vi-Cocoa 

can be made easy, then Smiths' Agency can do it. 

If courtesy and personal interest in the welfare of a client, com- 
bined with low rates and methodical working, means anything, your 
Agency is certain to become even more successful than at present. 
With best wishes in this direction. 

I remain, very truly yours, 

W. E. ToLLEY, Advertising Manager * 
DR. TIBBLES' VI-COCOA. LTD 
Bunhill Row, London, E.C. 



*'Can be Thoroughly Depended Upon.** 

^ December loth, 1901. 

Dear Jmrs,— We have to thank you not only for the close 
attention which you have given to the detail in connection with our 
advertising contracts, but also for many excellent ideas, which has 
proved of great benefit to us. 

We are looking forward to doing an increased business with you 
as we have learned from experience that you can be thoroughly 
depended upon. ^ 

Yours faithfully, 
Dury Buildings, ROBT. CROOKS & Co. 

21, Water Street. Liverpool. per C. M. Lindsay. 

•*ln Every Way Satisfactory.'-' 

/- T • . , I9OI. 

Gentlemen.— It is with great pleasure I express satisfaction I 
feel at the way you have conducted the business for me from the date 
of my re-commencement in this country some two years and six 
months back, after an absence of two years in America, and the fact 
that you are doing business with me to date is evident that I find 
same in every way satisfactory. I like an advertising agent who will 
make a client spend money. That you have done for me, and business 
has developed accordingly. 

With all good wishes for the coming festive season. 

Yours faithfully. 
CENTURY THERMAL BATH CABINET, LTD., 
A. L. Pointing, Managing Director. 
202 and 205, Regent Street, I-X)ndon, W. 

** Greater Elficiency.*' 

^ _ . January 2nd, 1902. 

c^entlemen,— I suppose it is usual for every manufacturer to 
overhaul the departments of his business at the end of each year to 
secure greater efficiency for the coming one. It is a pleasure to me to 



■^1 
rs- 






^ 



, »" 



106 



SUCCESSFUL ADVEHTISING. 



say that I do not look for and could not expect any greater degree of 
efficiency from yourselves in handling my advertising. I would like 
you to know that I appreciate the fact that you treat my interests as 
if they were your own. 

You may be interested to know that if ever I am consulted by 
those who are likely to advertise, I always say, whether to a small 
man or a big one, "You cannot possibly do better than consult 
Smiths'." Wishing you a continuance of your remarkable prosperity 
in igo2, I am, yours truly, 

Manufacturers and Proprietors G. FOSTER CLARK, 

of Eiffel Tower Specialities. 

**AII Brought Results." 

December 12th, 1901. 

Dear Sirs,— You will be interested to learn that your selection 
of papers has been a good one— all having brought results. 

Our autumn campaign— a small space in nine papers— four 
insertions in each, has up to now been productive of 1131 enquiries 
for patterns, and enquiries are still coming pretty freely. 
Thanking you for your valuable suggestions. 

Yours very truly, 
E. Broadhead and Sons, E. BROADHEAD & SON. 

The Dress Warehouse, 

Ossett, Yorkshire. 

"Found you Straight." 

December 13th, 1901. 

Dear Sirs,— We have very sincere pleasure in putting on record 
our entire satisfaction with the way you have served us. We have 
done the bulk of our advertising through you. and found you straight 
and always anxious to help us. Yours faithfully. 

The Revolving Heel Co.. P- E. ROBERTS. 

Nelson, Lancashire. Proprietor. 

*• Twenty Years' Experience." 

December 17th, 1901. 

Dear Sirs. — We have the greatest possible pleasure in stating 
that during the past twenty years in which you have conducted our 
advertising, we have not only found you to be prompt and obliging in 
all that you have undertaken for us. but we have also found that your 
special knowledge in setting up our advertisements in an attractive 
form has in a marked degree drawn the attention of the public to our 
manufactures with the most satisfactory results. 

Yours trulv, 
Engineers, FOLLOWS & BATE, LTD.. 

Gorton, Manchester. B. W. Follows, Managing Director. 

•* Well Pleased with Your Efforts." 

December loth, 1901. 

' Gentlemen, — During the whole of the time you have done our 
advertising we have been very well pleased with your eflforts, both in 
the way of drawing up advertisements and in the selection of media. 

Yours truly. 
Liquorice Refiners For HILLABYS. LIMITED, 

Pontefract. Ernest Hillary, Director. 



SUCCESSFUL ADVERTISING. 



107 



"Watchful and Straightforward." 

January 3rd, 1902. 
Gentlemen, — I have been much pleased with the way you have 
watched my interest and the straightforward manner in which you 
have conducted my advertising. 
Chemist, New Mills, via Stockport. ALFRED LIVESLEY. 



** Entire Satisfaction." 

December 12th, 1901. 

Gentlemen,— It is now sixteen or seventeen years since you 
first undertook my advertising. From then to the present time 
practicially the whole of my advertising has passed through your 
hands, and it is with much pleasure, that I testify to the unfailing 
kindness and courtesy which have characterised your method of doing 
business. 

Many advertising agents have written me soliciting my orders, 
but my invariable reply has been that Smiths' have done anything 
entrusted to them to my entire satisfaction, and that so long as that 
was the case I should not entertain any change. 

Hoping we may be able to work together for many years to come 
for our mutual benefit. 



Boot Manufacturer, 

66, Kirkgate, Wakefield. 



Yours truly, 
A. B. 



SHUTE. 



*'You Act Honestly." 

December 12th, 1901. 
Dear Sirs, — It is about thirteen years since we first spoke with 
you about advertising, and during the past thirteen years we have 
been extremely well satisfied with your services to us. Our only 
regret is that we have not more capital, so as to avail ourselves of 
your Agency upon a larger scale, because we feel that you certainly 
act honestly towards your clients. 

With best wishes, 
Hydraulic Engineers, Yours faithfully, 

72, Rectory Road. J. H. HEATHMAN & CO. 

Parson's Green, S.W\ 



*' Beneficial and Convenient." 

December 12th, 1901. 
Gentlemen, — For many years we have done the greater part of 
our advertising through your Agency, and have found same both 
beneficial and convenient. 

Yours truly, 

JEWEL PEN COMPANY, 
102, FeDchurch Street, E.C. John T. Calton. 

** Courtesy from all Hands." 

December 12th, 1901. 
Gentlemen, — The year 1901 is now rapidly approaching the end. 
We cannot let it pass without writing to say how pleased we have 
been with your eftbrts to study our interests, and for the courtesy 
received from all hands connected with your establishment ; also for 
the successful manner in which you have carried out all our 
advertising. 









I 08 



SUCCESSFUL ADVERTISING. 



Hoping that the same mutual good feeling will exist in the future 
as in the past seven years, 

We remain, gentlemen, 
Yours faithfully, 
27. Monkwell Street. E.G. SEHLBACH & WHITING. 



» » 



** Obliging, Painstaking, 
and Punctual 

December nth, 1901. 
Dear Sirs, — We have much pleasure in statinp that we have 
always found you most obliging, painstaking, and punctual in carrying 
out our instructions, and we may also add we have, from time to 
time, received valuable hints and suggestions from you as to the best 
and most effective manner of setting up our advertisements. 

We are, yours faithfully, 
For D. ANDERSON & SON, LIMITED. 
Belfast. Henry Gogg, Managing Director. 



*' High Principles of the Agency.'* 

December nth, 1901. 
Dear Sirs, — In our business relations with your ofl&ces we greatly 
value the attention to smallest details; the personal advice on our 
advertising generally ; and the high principles and straightforward- 
ness of the Agency. All these points we have proved to our entire 
satisfaction. With compliments. 

Yours very truly, 

THE ABINGDON CARPET M'F'G. CO. 
George W. Shepherd, Managing Director. 
Abingdon-on-Thames. 

'* Prompt and Thorough Attention." 

December loth, 1901. 
Gentlemen, — We beg to thank you for your prompt and 
thorough attention to our advertisement orders, and especially for the 
opportunities we have had of availing ourselves of your experience in 
various matters connected therewith. 

Yours truly. 

Leek, Staffordshire. BROUGH. NICHOLSON & HALL. 



** Promptitude, Courtesy, and Integrity." 

December nth, 1901. 
Gentlemen, — In enclosing cheque for my account due to you, 
permit me to take the opportunity of thanking you for the many kind- 
nesses 1 have received from you during the past ten years 1 have been 
an advertiser with you ; your promptitude, courtesy, and integrity 
have always been prominent in our transactions. I can assure you 
that your efiforts to serve me are much appreciated. 

Yours faithfully, 
Wholesale and Manufacturing T.J. CLARK. 

Pharmaceutical Chemist, 
1, Lydford Road, 
W^illesden Lane, N.W. 



SUCCESSFUL ADVERTISING. 



109 



"Always been Pleased." December, 1901. 

rwKTT FMEN —Having done business with your Agency for naany 
vears at th?s season we feel we should like to mention that we have 
afwa% been pleased with the satisfactory way you have earned out 

°'"' pfe^ie allow us to wish you every success for the coming year. 

Yours faithfully, 
Hill Street, and Commercial Road, KIRBY BROTHERS. 

Peckham, S.E. 

.. Much Kind Assistance." December loth, .901. 

Drar Sirs— We are most pleased to place on record our high 
appredaJlon of your services to us in connection with our advertising 

'°' 'our^'Vequlrements, although small, have always received the 
promptest attention, aid we ale greatly indebted to you for many 
valuable services and much kind assistance. 

Wishing you every prosperity in the coming year. 

We remain, yours obediemly^^^^ WARREN, & RIDGLEY. 

Great Saffron Hill, E.G. 

- Over Ten Years." December ,8th, 1901. 

Dear Sirs -I have pleasure in stating that I have done business 
with you now for over ten years, and during that period all our tran- 
sactions have been satisfactory. ^^^^^ ^^^^^^ 

Moor Street, Birmingham. ^H. RILEY. 

- Close Attention to Details." December 17th: 1901. 

Dear Sirs —In extending to you sincere greetings at this joyful 
season I desire a so to add my 'appreciation of the helpfulness your 
Ag^nci has been to me. Your untiring efforts to study the h^st 
inSs of your clients, the close attention given to matters of detail 
Lnd the suggestions as to suitable media, are, in my opinion, valuable 

"'"'^^h'in'g you" mS^y Christmas and a happy and prosperous New 

Year, I remain, . ,, 

T A Mart Street \ ours faithfully, 
' Bfoorisburtw.C. DR- J H. MOORE. 

"Interests Well Looked After." ^^^^^^^ ^^^^ ^^^ 

GiNTLEMEN,— Tust before the close of another year I should like 

to thank vou for your kind and prompt attention to my advertising for 

he oast ve« 1 am well pleased with the way it has been done, and 

I am^quitl conBdent my interests have been well looked after by you. 

Pianoforte Manufacturer, Yours truly, 

City Road. E.G. NATHANIEL BERRY. 



■y 



A 



no 



SUCCESSFUL ADVERTISING. 



I 




> 



!'• 



SUCCESSFUL ADVERTISING. 



Ill 



" 100, 



ff 



FLEET STREET. 



•71 COMPARISON of the number of advertisers and 
il the quality of advertising of to-day with that of 
JM twenty years ago affords a fair idea of the almost 
revolutionary changes that have taken place in the 
advertising world since the advent of Smiths' Advertising 
Agency— a concern which, from its inception, has always 
worked upon thoroughly progressive lines, never resting 
upon its laurels, always striving to beat its own best. 

"Success begets success"— the success of the Agency 
is well reflected in the success of its clients, who now 
include a large number of the best-known advertisers ot 
the day (as a reference to our specimen pages of "Success- 
ful Advertisements" will show). That fact m itself is 
ample evidence of the success of the Agency, but if further 
proof were wanting it is to be found (in a direct and 
tangible form) in the handsome building which now serves 
as the base of operations for Smiths' Advertising Agency. 

In the heart of the great metropolis— at the gateway ot 
the most famous street in the whole world— No. loo, i^le-t 
Street by reason of its unique position and prominence, 
may be likened to the much-sought-after " top-column, 
next matter " of the advertiser. No one can enter or quit 
Fleet Street by its eastern end without seeing " Smiths'. 

A peep behind the scenes of a notable commercial success 
is-always interesting to business men, and it is therefore 
without egotism, but in the sincere beUef that the subject 
is of sufficient interest to our readers, that we invite them 
to visit with us— in letterpress and picture— the head- 
nuarters of that Agency which a well-known American 
advertising expert has characterised as " . . . beyond any 



♦1 



112 



SUCCESSFUL ADVERTISING. 







SUCCESSFUL ADVERTISING. 



113 



question the one particular concern in England which 
seems to thoroughly understand modern advertising .... 
— pioneers v\^ho are establishing^ precedents instead of 
following them." This is a very flattering expression of 
opinion, coming as it does from an acknowledged expert ; 
and it tends to show that the Agency's boast of " best 
service " exists in more than name. 

The whole of the spacious modern building (100, Fleet 
Street) known as St. Bride's Chambers is— with the 
exception of the ground floor, which is occupied by shops — 
devoted to the uses of the various departments of Smiths' 
Advertising Agency. Each and every department has its 
place and its well-understood functions and routine (if 
routine can be applied to a business into which new ideas 
are daily imported) ; and each department has its own 
distinct staff" of competent assistants for the purpose of 
carrying out its duties with the greatest possible despatch 
and efficiency. Organisation may be almost said to have 
reached the culminating point ot perfection at 100, Fleet 
Street ; yet, constant to the Agency's maxim of keeping 
ahead of the times, no opportunity of adding to its per- 
fection is ever lost. To this circumstance we may 
attribute the good service which Smiths' Advertising 
Agency have always rendered their clients. From start 
to finish, advertisements necessarily pass through many 
hands before they finally reach their destination in the 
columns of newspapers, and it is therefore imperative that 
they should pass from hand to hand without loss of time 
or liability to error. That this is so when an advertise- 
ment is placed in the safe hands of the occupants of 100, 
Fleet Street, will be gathered from the following pages. 

THE ENTRANCE HALL AND GENERAL 

ENQUIRY OFFICE 

which affords access to the main office and the accountants' 
department— is naturally the first room reached by the visitor 
after ascending the lew steps leading from the ground floor. 
This is a spacious office, well provided with directories, 
time-tables, and other reference books for the convenience 
of callers, with a porter always in attendance for the 
purpose of receiving messages, answering enquiries, or 
directing clients to the particular department which con- 
cerns them. The accommodation is thus in marked contrast 



I 






nf 



T14 



SUCCESSFUL ADVERTISING. 



SUCCESSFUL ADVERTISING. 



115 




o 



C 

c 

O 
o 
u 



a 

M 

3 
O 

c 
c 

3 
o 

U 



to that existing at 132, Fleet Street, where the necessity 
for strict economy of space left but small provision for the 
army of visitors to the Agency. More especially was this 
felt upon such occasions as the monthly pay-day, when 
the crowd of account-collectors used to overflow the limits 
of 132, F'leet Street, and extend in a string down the 
street. Even now with the much larger accommodation 
provided there is barely sufficient room for this monthly 
inundation, and it is a very interesting sight on the third 
Thursday of the month to see the office filled from end to 
end with collectors, whilst three clerks are kept busy 
throughout the whole day handing out the cheques to the 
representatives of the various journals. 

In addition to the above-mentioned duties, which are 
discharged in the Enquiry Office, small advertisements for 
the "want " columns of the daily and evening papers are 
received across the counter and immediately passed on to 
the ** dailies" department on the third floor, whence with- 
out loss of time they are issued to the Press. 

Divided from the Enquiry Office by a partition and 
extending almost the whole length of the building is the 

COUNTING-HOUSE AND GENERAL OFFICE 

or — to use a useful simile — the " commissariat " depart- 
ment which deals with the "sinews of war," /.^., the "In" 
and " Out " accounts. These, which in the early days of 
" Smiths' " occupied the modest space of a pocket folio, 
now require no fewer than six ponderous tomes of a 
thousand pages each, engaging the attention of a large 
staff of accountants and clerks. Some further idea of the 
extent of the firm's transactions may be gained from the 
fact that the counting-house — in the course of one twelve- 
month — is called upon to deal with something like 16,000 
accounts, involving a tremendous sum of money in the 
aggregate. These facts show that the work of the counting- 
house staff is by no means light, yet error is of extremely 
rare occurrence. This, again, speaks of method and order. 
It is to this department that the important work of 
"checking" the advertisements in the "town" weekly 
and monthly publications belongs, and this is done with 
most rigorous care in order that no deviation from the 
exact terms of the order may escape notice. A sheet is 
prepared containing a record of all advertisements for each 
issue of each paper, giving the details of price, position 






fijaasE 



» 



ii6 



SUCCESSFUL ADVERTISING. 



SUCCESSFUL ADVERTISING. 



117 



space, etc., and as soon as the voucher copies are received 
from the pubHshers they are carefully checked off against 
the record sheets. By this means error cannot escape 
detection, as a query is immediately raised upon every 
departure from the conditions of the order. Nothing 
is charged up to the customer's account until this process 
has been completed and everything is seen to be in perfect 
order. Finally the "voucher" copies containing the 
advertisements marked are posted to the advertiser ; a 
daily despatch of these being necessary to avoid the 
accumulation of the voucher copies or the possibility of 
their despatch being overlooked. 

Thus far the *' Out " accounts. The ** In " accounts, by 
which is meant the accounts from the newspaper offices, 
are checked against the advertisements in the same way, 
immediately they are received ; and, if found correct, are 
entered and filed away, ready for pay-day, which, as already 
stated, is the third Thursday in each month. And in 
relation thereto it is worthy of note that Smiths' Adver- 
tising Agency has a reputation for prompt payment that 
the Bank of England itself might envy. In the whole 
course of its history not a single complaint has ever been 
made in regard to dilatory payment— a circumstance which 
probably constitutes a record, in Fleet Street at all events. 
Doubtless this feature has contributed much to the main- 
tenance of the very pleasant relations which have always 
subsisted between the partners of Smiths' Advertising 
Agency and the proprietors of the thousands of journals 
with which they have been doing business during the last 
twenty-four years. 

Means for speedy communication between the counting- 
house and the offices upon the higher floors are not warning 
as the multitude of tubes and whistles goes to show; whilst 
the formidable array of telephones and telephone switches 
speaks eloquently of the volume of business that is 
transacted by " Smiths'" over the wires during the day. 
In point of fact, turn which way we may, we are confronted 
on every hand by ample evidence of *' plenty doing and 
plenty to be done." 

The door at the upper end of the counting-house opens 
into the 

TOWN ORDERS DEPARTMENT, 

whence emanate all orders for space in the London papers 
(with the exception of the " dailies "). Prior to the actual 






issue of the order, however, due consideration has to be 
given to the questions of position and price ; and these 
points are gone into with the same deliberate care in every 
case, be the advertisement as large as a whole-page or as 
small as an inch. It is the aim of the Agency to see the 
** small " advertiser develop and grow until he becomes an 
extensive user of newspaper space ; many of Smiths' 
greatest successes have been nursed from such small 
beginnings. 




Town Orders Department— Manager's Private Office. 

It must be borne in mind that the value of position varies 
greatly according to the article and journal under con- 
sideration, the season of the year, etc., etc., and that these 
points and their bearing have to be taken into account in 
determining which is the best position for the advertise- 
ment. Naturally this calls for the exercise of extreme care 
and judgment, and it is just here that the data provided by 



ll-i 



It 



I 



ii8 



SUCCESSFUL ADVERTISING. 



SUCCESSFUL ADVERTISING. 



119 



It 




the extensive experience of twenty-four years tell ; whilst 
the securing of the desired positions is greatly facilitated 
by the Agency's intimate acquaintance with the Press. 

THE COPY DEPARTMENT^ 

A doorway on the right before the enquiry office is 
reached, brings us into Room No. 4, occupied by the Copy 
Department, one of the busiest rooms in the whole building. 
The advertisement copy, after having received the approval 
of the advertiser, is passed down to this department, where 
it is duplicated and handed out to the representatives of the 
Press. Upon proofs being received from the printer, they 
are carefully checked with the original copy and revised. 
Where improvement in typographical display is thought to 
be possible and desirable, the necessary instructions are 
given to that effect, and the judicious employment of white 
space or strong border is ordered where it is seen that these 
additions would enhance the effectiveness of the announce- 
ment. In short, the proofs are studied from all points of 
view, and strengthened in every possible manner. 

Frequent change of copy being a desideratum, it naturally 
falls to the lot of the Copy Department to see that the 
same advertisement is not allowed to run " stale " ; and 
timely reminders are also given to the parties interested 
to see that, in cases where there is a "season" for the 
advertised article, a seasonable change is made in the 
character of the announcement. 

In this room are kept the records of the "keys" — or 
test letters, etc. — by which some of the Agency's clients 
" key " their advertising, and constant watchfulness is 
indispensable in this particular regard, as the consequences 
of a wrong "key " being used, might be somewhat serious. 

In the various pigeon-holes, shelves, and drawers with 
which this department is fitted, are stocked the electros, 
stereos, half-tones, and other blocks used in illustrating 
current advertisements. A set of books containing prints 
of all these blocks is also kept, with notes under each 
impression giving full particulars as to publications for 
which the blocks are required, together with date of inser- 
tion, etc. 

Further a complete file of all proofs of advertisements is 
kept for reference as a record of announcements which 
have appeared; also lists of testimonials which are required 
for current or present use, or those which have been dis- 
continued or cancelled. 



120 



SUCCESSFUL ADVERTISING. 



SUCCESSFUL ADVERTISING. 



121 



\ 




Every order issued from the Town Order Department 
is passed, prior to its being handed to the pubHcation 
concerned — to the Copy Department to have the ''copy" 
attached, and all the particulars regarding space., position, 
date of insertion, number of insertions, etc., are again 
entered in the books of this department, thus forming a 
double check which renders it next to impossible for error 
to creep in. 

In many instances where several papers are using the 
same " copy " — several duplicates of the original " copy " 
may be required, and these also furnished by the staff of 
this busy room. 

Thus it will be seen that the duties of the Copy Depart- 
ment are of a responsible character, and that much intelli- 
gence and experience is required of its personnel. 

Passing through the Copy Department we come to the 

"LONDON WEEKLIES AND MONTHLIES** 

FILE ROOM, 

which is filled from ceiling to floor with the files of over a 
thousand weekly and monthly publications. These are 
arranged in racks round the walls, running in alphabetical 
order, so that any issue of a periodical required for the purpose 
of reference can be turned up almost at a moment's notice. 
As a rule the files contain all issues for six months back ; 
it will be readily understood that it would be impossible, 
in view of the space that would be required, to keep files 
running back earlier than six months. Moreover, it is 
found that a reference to a back number more than six 
months old is so very rare, that for all practical purposes 
the period covered by the existing file is aip.ply sufficient. 

Although, in the main, the vouchers are dealt with by 
the Checking Department, yet there are occasions when 
the number to be dispatched to the client exceeds in weight 
or bulk the postal limit and have to be despatched to their 
destination by rail or carrier, in which event they are 
arranged, packed, and sent off by the staff of the File 
Room. This all adds to the work carried on in this corner 
of the building, and helps to make it as busy as any of the 
other rooms. 

Occasionally the pressure of correspondence in the 
offices elsewhere is too great for the usual system of type- 
written manifold copying, and the overplus of work is at 



r 



i. 



122 



SUCCESSFUL ADVERTISING. 



SUCCESSFUL ADVERTISING. 



123 




111 





such times dealt with in the File Room, the required 
copying being then done by means of a copying press kept 
for the purpose in this room. 
Upon the next floor — in 

"ROOM 6** 

— we find the partners of the firm — Mr. Thomas Smith (the 
founder) and Mr. Philip Smith. The interest taken by these 
gentlemen in the actual business is of a very real and practical 
character, and their practice of keeping in close touch with 
each and every department keeps them as actively engaged as 
the hardest working member of the staff. Not only do they 
keep themselves well informed upon all matters affecting 
the welfare of the Agency and its clients, but the settle- 
ment of matters involving knotty points receives their 
personal attention in order that a solution may be arrived 
at with all the light that a life-time's experience can throw 
upon the question. Again a valuable impetus to personal 
and individual effort on the part of the members of the staff 
is afforded by the encouragement and recognition accorded 
by the heads of the firm and the facility of access which is 
granted. Indeed frequent consultation between the part- 
ners and the heads of the various departments is a recog- 
nised rule, and one which has been found to result in 
materially forwarding progress. Upon every debatable 
question the mass of opinions is gathered and carefully 
weighed before a final decision is come to, so that the 
subject may be said to have received consideration from 
every possible point of view. 

And it is a pleasure to place upon record the very evident 
good-will and feeling of mutual confidence which exists 
between employers and employed — a state of affairs which 
cannot but be beneficial to the interest of the business and 
all connected therewith. The fact that every member 
of the staff has a direct, as well as an indirect, pecu- 
niary interest in the progress of the business undoubtedly 
does much to supplement and augment the feeling of good 
fellowship, and altogether it would be a matter of some 
difficulty to find the various details of a complex business 
machine working together as a harmonious whole better 
than at 100, Fleet Street. 

Clients of the Agency and new advertisers — or indeed 
everybody interested in advertising — always find a ready 
welcome at 100, Fleet Street, and a private interview with 
either of the partners is readily granted. 



w 



* 



I 



124 



SUCCESSFUL ADVERTISING. 



SUCCESSFUL ADVERTISING. 



125 



M 



if 



*t 



''ROOM 5 

is the Partners' Private Room, and occupied by their 
secretaries. 

Necessarily all business of a private or confidential 
character is transacted in this room, and details such as 
private correspondence, etc., are attended to here. Again, 
it becomes a private consultation room at times, as, for 
instance, when the larger room is already occupied for that 




Partners' Correspondence and Private 
Consuhation Room. 

purpose by another client. Thus two clients may have 
interviews with one or other of the partners simultaneously ; 
or, in the case of clients or correspondents who happen to 
call without having previously made an appointment, a 
personal consultation may be arranged and delay thereby 
avoided. 



I 



i 



Rooms 7, 7a, and 8, upon the same floor, are occupied 
by the offices and staff of 

'* ADVERTISING'* 

a very important and interesting branch of the business, 

and one which is rapidly enlarging its sphere of action. 
Advertising — now in its eleventh year — is the oldest of 
all British advertising journals, and may fairly claim to 
have stood the test of time. It is essentially a journal for 




^^Advertising**— A Corner of the Editor's Room. 

British advertisers, each issue containing bright, practical 
articles bearing upon the latest phases of the advertising 
question, written specially for its pages by men of practical 
experience. In this particular Advertising stands out 
distinct from every other journal of its class, which, for the 
most part, are more or less compilations of Press cuttings 
and quotations from transatlantic journals. These, whilst 






8.. 



126 



SUCCESSFUL ADVERTISING. 



I- 








excellent in a general way, have not always a practical 
bearing upon the special circumstances which govern some 
phases of advertising on this side of the Atlantic. Apart 

ZVtl,^'^^^ ^'"u °f/<l^'«nt^g« Advertising possesses 
many features which render it particularly valuable to all 
advertisers -large or small-in that i{ supplies each 
month a great number of bright, practical ideas! hints, and 
suggestions for the improvement and enhancement of both 
newspaper and circular advertising. The best proof of 
merit IS constituted by the fact that month by month and 
year by ye^r Advertising adds to its success and extends 
its circle of subscribers-receiving in one month recently 
no fewer than 350 subscriptions from new readers It 
circulates in every quarter of the civilised world-or 
advertising vvorld, which is the same thing-being regu- 
larly subscribed for by business men in all pfrts of 
cJ!^' S^","^""^' V^'and and Wales ; Channel Islands, 
Germany^ Belgium, Itay, Cape Colony, Natal, Transv.al 
Inda, Burmah, Ceylon, Australia, Tasmania, NeW 
Zealand, Argentine Republic, Chili, West Indies, British 
Guiana, British California, and the United States of 

-i*. ill v?l l(Ja* 

But the departmental work is by no means confined to 
the production of ihis famous journal; far from it. the 
evolution and development of the multitude of advertising 
schemes in which newspapers or other journals play no 
part devolves upon this busy offshoot of the Ajrencv To 
merely enumerate the various items which come within 
Its scope would occupy considerably more space than we 
have at our disposal, but chief amongst them we may 
specify such important details as the preparation, printing 
and distribution of handbills, circulars, pamphlets, folder! 
and other business announcements, and for the desi^ninJ 
of posters show-cards, etc., etc. Having a specially 
rained staff of writers in its employ, ^^.../.^n// under- 
takes the wnting-up of anything from a draper's sale-bill 
to a scientific, medical, or technical treatise. The staff 
includes special writers for each class of work, and is 
strong y supported by a thoroughly competent force of 
special artists for line or wash drawings, etchers, engravers, 
photographers, block-makers, etc. And the arran|ements 
for house-to-house distribution or addressing and despatch 
of pos al circu ars or samples are of the most complete 
character, enabling any particular class, trade, or district to 



SUCCESSFUL ADVERTISING. 



127 




jl*!! 



128 



SUCCESSFUL ADVERTISING. 



SUCCESSFUL ADVERTISING. 



be covered methodically, expeditiously, and economically, 
and being ready to cope with millions as easily and 
effectually as thousands. Another detail is the supply, 
at lowest rates, of advertising novelties and devices of 
Strikingly original kind, these being, of course, well adapted 
to the purpose of firms proposing to expend either a small 
or large amount in this way ; for the benefit of retail shop- 
keepers, window display schemes are arranged upon 
special request ; and an extension of this part of the 
programme has recently been made involving a novel 
departure (and a highly successful one) in the direction of 
trade exhibitions and similar affairs, for which Advertising 
experts now make suggestions and arrange attractive 
features for the benefit of exhibitors. Thus there is little 
in the art of ** business-bringing " that Advertising has 
not studied. 

The preparation of wood engravings, zincos, electros, 
stereos, and every description of photo-process blocks is 
also undertaken ; and advertisers desirous of employing 
distinctive and high-class form of illustration in their 
announcements in better-class publications will be inter- 
ested to learn that Advertising enjoys the kudos of having 
pioneered the *' Photo-Sculpt " and other forms of the 
modelled-relief blocks into popularity. 

The stock-room of the department contains an immense 
selection of every conceivable form of illustration for the 
purpose of ** brightening up " news advertisements, circu- 
lars, booklets, etc., which are supplied to clients at little 
more than the cost of the electros, of which a priced 
catalogue is issued. 

Many of the advertisements reproduced on pages 191 to 
256 of the present volume are specimens of the work of 
another rapidly growing department, viz., the 

AD.^WRITING AND DESIGNING 

DEPARTMENT. 

A score or so years ago, when advertisers were content, 
for the most part, with a simple announcement of their 
name, their address, and their wares, and when the " top- 
note " of pushfulness was represented by the addition of a 
simple illustration to lend additional force to the advertise- 
ment, at that time a special department for the preparation 
of ''copy " was unheard of— a fact which is in itself good 
evidence that the advertising world has progressed pretty 



129 



considerably within a generation. But as business men 
grew to realise the value of newspaper space, and to see 
that more than " howling " type was necessary in order to 
reap the full measure of results from their use of pubhcity, 
they began to devote themselves more assiduously to the 
cultivation of more telling advertisements, a course of 
proceeding which naturally evolved the professional 
advertisement writer. 




Ad.- writing and Designing Department— Manager's Room^ 

Smiths' Advertising Agency can claim that their service 
to clients in this regard is everything that a competent 
staff of writers, designers, artists, etc., can make it. 

The offices upon the third floor are occupied by the 
Provincial and "Dailies" Departments, the Outside Repre- 
sentative and the Correspondence and Estimating Depart- 
ments. Of these the 



f 






m 



130 



SUCCESSFUL ADVERTISING. 



OUTSIDE REPRESENTATIVE 
DEPARTMENT 

comes first and foremost as being the one which comes 
most into actual touch with the Agency's cHents, both in 
the preHminary stage and later when estimates and plans 
have been submitted. Considered in the light of the 
" business-getting department," this is the most important 




Outside Representatives—Manager's Office. 

branch of the business, as upon the representative's success 
in making good the firm's claim to business depends the 
result of the negotiation. Necessarily a great many 
qualities are required of tlie out-door staff, every member 
of which, in addition to a thorough knowledge and prac- 
tical experience of advertising in all its phases, must be 
possessed of rare tact and judgment. He must also 
possess more than a mere *' nodding " acquaintance with 



SUCCESSFUL ADVERTISING. 



m 



the various types of blocks used in illustrating advertise- 
ments ; he must be familiar with the possibiHties of type, 
and the facilities which up-to-date printers have for lending 
strength to an advertisement by skilful display. In this 
regard there is a tremendous difference between the 
ordinary " commercial " and the properly quahfied adver- 
tising traveller ; the whole armoury of weapons of the 
former consisting of his patterns and his prices, reinforced by 
whatever natural glibness of tongue he may possess, but the 
latter, in addition to a thorough knowledgeof the *' ropes," 
must be qualified to demonstrate the *' why " and " where- 
fore " of everything, and able to convince those with whom 
he comes into touch of the necessity for advertising. 

Smiths' Agency is fortunate in this respect. Its repre- 
sentatives are no mere •* canvassers," they are men qualified 
by years of experience in every branch of advertising work, 
conversant with the suitability and pulling powers of 
nearly every publication, with the special requirements of 
every class of advertiser, and with the idiosyncrasies of every 
class of buyers. Represented by such men, the Agency 
naturally finds that personal interviews facilitate business 
considerably, and therefore prefer in all cases to send 
down one of their representatives, instead of transacting 
the business through the medium of the post ; the success 
of its outdoor men, the satisfaction of its clients, being 
the best possible justification of this policy. 

Rooms 10 and ioa are ihe scene of operations of two 
important and closely connected departments of the busi- 
ness, viz., the 

ESTIMATING AND CORRESPONDENCE 

DEPARTMENTS, 

whose work may be indicated as the pulse of the business. 
And truly that work is enormous — increasing in volume 
day by day. We have already referred elsewhere in these 
pages to the extensive incoming and outgoing mails at 
100, Fleet Street; the whole of which— with some few 
special exceptions — is dealt with by the department at 
present under notice. Although the staff appointed for 
this purpose is sufficient to cope with the normal amount 
of work, yet the " rush " which inevitably occurs at certain 
seasons finds the capacities of the department taxed to 
their uttermost limits. In addition to the correspondence 

F— 2 






132 



SUCCESSFUL ADVERTISING. 



SUCCESSFUL ADVERTISING. 



133 



11 



involved by the day's letters there is always a considerable 
amount necessary for the pursuance of the firm's policy of 
keeping right in touch with all advertisers, irrespective 
of class or extent of advertising done. 

The estimates prepared range in amount from £1 to 
^'50,000, and for varying? periods ; but whatever the amount 
proposed to be expended, all the knowledge and data fur- 
nished by an experience extending over nearly a quarter of 




Estimating and Correspondence — Manager's Room. 



a century, are brought to bear upon the scheme under 
consideration, with a view to covering the desired ground 
in the best possible manner. Every scheme sent out from 
100, Fleet Street is prepared primarily in the interest of 
the advertiser. 




G 



C 

c 

O 
Q. 

u 
o 

u 



134 



SUCCESSFUL ADVERTISING. 



SUCCESSFUL ADVERTISING. 



135 



1^ 



? f 



h: 

u 



M i 



- 


\ 




'iy 








■^ 


i 


:^ 








It 


ii! 


f 


5 


•■'i 






t 




\ 








1 


4 


i 





THE PROVINCIAL AND ** DAILIES" DEPART- 

MENT 

really represents two separate and distinct departments ; 
but for economy of space they are harnessed together. 
From this department have emanated many of the most 
notable successes of recent years, the big triumphs of such 
well-known advertising firms as Vi-Cocoa, Eiffel Tower 
Lemonade, Chiver's Jellies, Nelson's Pension Tea, Omega 
Oil, &c., &c., whose whole-page announcements in the best 
London dailies have from time to time been *' the talk of the 




Provincial and ** Dailies ^ Department -Manager's Office. 

town"; more than one advertising record has been made 
here, one notable achievement being the Budget adver- 
tisement of Vi-Cocoa -the reference to Vi-Cocoa made 
by the Chancellor of the Exchequer in his Budget speech 
— forming the subject of an illustrated full-page ad- 
vertisement in the following day's papers. The occasion 
was worthy of a great effort, and Smiths' rose to the 



occasion. However, this is but one of many of the 
brilliant •' scoops " effected by this department, whose 
staff, from the manager downwards, are ever on the alert, 
jealous of the reputation of their particular branch of the 
business. 

Coming to the " provincial " section, the importance of 
the work in hand here will be fully realised when it is 
borne in mind that the publications dealt with here are 
the media through which an advertiser talks to some 




Dailies Depaitment — General Office. 

37,000,000 of people, comprising the provincial inhabitants 
ot England (outside London), Ireland, Scotland and 
Wales. 

Provincial advertising is just the point where most 
advertisers — even advertisers of notable success as far as 
London is concerned — come to grief. The reason is 
obvious. London and the provinces have tastes and cir- 
cumstances which differ largely in many respects ; and a 



136 



SUCCESSFUL ADVERTISING. 



SUCCESSFUL ADVERTISING. 



137 



I'* 




lack of appreciation of this important fact may lead to 
disastrous results when an attempt is being made to loose 
the purse-strings of these 37,000,000. The point requires 
careful study, and Smiths' may fairly claim to have devoted 
their energies to acquiring a complete knowledge of the 
special influences at work ; their experience has resulted in 
the amassing of valuable data ; and thus no matter what 
district is to be covered, no matter what class is to be 
reached, Smiths' can do it effectively, quickly, and without 
unnecessary waste of time, work, and money. 

It is just here that the strength of Smiths' Test System 
of Advertising is shown with peculiar force. There is no 
possible means of properly •' tapping " this, that, or the 
other district, save by a rigorous application of the " test "; 
whilst a scheme of " local encouragement " can be put into 
execution by the help of the " test " without fear of waste 
or disappointment. But it is not the purpose of the 
present article to deal exhaustively with the *' test " 
question ; we shall, therefore, invite the reader to take a 
hurried glance around the two file rooms which are used 
in connection with these departments for the filing of the 
various London daily papers, and the host — for their name 
is truly legion — of provincial daily and weekly publications. 
These are necessarily very extensive, and the work of 
entry and arranging is very onerous ; but nevertheless the 
same close system of checking which obtains in the other 
file rooms of the Agency is in force here, a very large 
staff being requisitioned for this detail alone. 

On the fourth floor we discover a new development of 
Smiths' Advertising Agency, viz., the 

FOREIGN AND COLONIAL DEPARTMENT, 

which, though it might be said to be yet almost in its 
infancy as compared with some of the older branches of the 
business, shows remarkable signs of promise and of 
prosperity in the near future. The charge of the affairs of 
the department has been placed in experienced hands 
since the business — which was formerly worked in con- 
junction with home business — has attained the dignity of a 
separate branch. Henceforth this extension of Smiths' 
will progress hand-in-hand with Imperial expansion, and 
the business which they hope to establish and foster by 
this means will form yet another link in the chain which 
binds the mother-country to her mighty colonies. 



138 



SUCCESSFUL ADVERTISING. 



SUCCESSFUL ADVERTISING. 



139 



It 






No better evidence of the progressiveness of Smiths' 
could be found than is afforded by their publication : 

** SUCCESSFUL ADVERTISING ** 

and 

"THE TRAVELLING PARTNER/' 

the editorial office of which we discover upon the fourth 
floor. We have already referred to the special efforts 
made by this Agency to keep its endeavours in touch 




Foreign and Colonial Manager's Office. 

with all advertisers ; similarly, by the medium of 
The Travelling Partner, to keep advertisers informed 
of progress in all that pertains to advertising. Every user 
of newspaper space should be kept well posted as to the 
latest happenings and developments in the world of 
publicity, and **T. P.," by means of bright, chatty, original 



\ 



articles on current topics, clippings from contemporaries, 
and newsy paragraphs, etc., does this admirably. Beyond 
this, however, " T. P." has an aim : it is intended to act 
as more than a mere quarterly bulletin. A glance through 
its pages will quickly reveal the fact that the purely 
topical and news matter is interlarded with articles — 
written by advertising specialists — upon the debatable 




Editorial Office of "Successful Advertising'' and the 
** Travelling Partner." 

subjects of the day ; so that " T. P. " becomes a publica- 
tion of great value to any intelligent advertiser desirous of 
keeping himself up to date. 

In the offices of " T. P. " is also prepared that best 
known of all advertising volumes — Successful Advertis- 
ing, of which the present volume is the 21st edition. It 
is twenty-four years since this title first appeared upon a 



I. 



140 



SUCCESSFUL ADVERTISING. 



SUCCESSFUL ADVERTISING. 



141 



M\ 



modest pamphlet of two pages put forth by the then 
struggling young firm — the present issue consists of no 
fewer than seven hundred and seventy-six pages. The 
growth of ** S. A." is interesting to watch, affording as it 
does a very fair index to the rise and development of 
Smiths'. The book, like the Agency, is ever growing, 
growing — it has never retrograded from the commence- 
ment ; each issue has been more interesting than its pre- 
decessors, and it is hoped and believed that the current 
edition will form no exception to this excellent rule. 




*^ Great Thoughts" and ** Christian Age'' Advertising Offices — 

Manager's Room. 

To complete our round of visits to the departments of 
Smiths' Advertising Agency necessitates a call at loi, 
Fleet Street, which adjoins the main offices of the firm. 
When the headquarters were gathered from 82, Fleet 
Street, 132, Fleet Street, and 4, St. Bride Street, it was 
believed that the scattered forces would at last be united 
and concentrated in the spacious new premises. Vain 
hope— in six months the existing accommodation at 100, 



I 



Fleet Street was overflowed, and fresh offices had to be 
looked for to house part of the staff. However, this being 
a healthy sign of continued vigour and a sign of promise 
for the future can hardly be looked upon in the light of a 
misfortune. 

The necessary offices having been secured at loi, Fleet 
Street, the staff of 



** GREAT THOUGHTS ** & *' CHRISTIAN AGE 
ADVERTISING DEPARTMENTS 



♦♦ 




*^ Great Thoughts" and ** Christian Age" Advertising Offices — 

Correspondence Office. 

migrated thither, and there we find manager, clerks, and 
typists busy with the affairs of these popular journals which 
appeal more particularly to the intellectual classes of readers, 
and are therefore highly profitable media for advertisers, as 
with circulations rapidly on the increase, space in these 
papers yields an excellent percentage of results. 



142 



SUCCESSFUL ADVERTISING. 



-s f 



»: 



'} 



u 




Manchester Branch^ — 15, Market Street. 



lit 



SUCCESSFUL ADVERTISING. 



»43 



Our Mane6ester Craned 



SINCE the last issue of Successful Advertising we 
are glad to be able to announce the opening of a 
Branch Office of Smiths' Advertising Agency, at 15, 
Market Street, Manchester. This project was pat into 
execution in July last, and its usefulness and influence 
have already justified our sanguine expectations. 

The steady and well-sustained growth of this business 
with its ever-increasing clientele^ and the consequent 
augmentation of work in its various departments has long 
suggested the propriety of preparing for future progress 
by amplifying our facilities. 

The capacity of our London Offices and the competent 
staffs with which they are equipped, are quite able to cope 
with the business inflow even at its highest seasonal 
pressure (and indeed could be strengthened up to any 
required degree), so that the idea of establishing this pro- 
vincial branch is not conceived with a view to relieving 
any abnormal tension or strain upon the resources of our 
Head Offices, but is a log;ical sequence of the principle and 
the system which has created and sustained the prestige 
of Smiths' Advertising Agency, viz., leaving nothing 
undone which could minister to a client's interests by 
rendering our service more helpful and efficient. 

Our motto of ''How much can we do" for a client — 
as compared with the usual and more mercenary motto of 
'♦ How much shall we do " — does not appeal in vain to 
advertisers who would scrupulously guard their monetary 
and trade interests. 

Desiring above all things to render the best and truest 
service that is possible, and recognising also that we can 
more effectually study a client's welfare by keeping in close 
touch with him, and watching over his business interests 
from a nearer standpoint, we have decided to adopt this 
course as being eminently calculated to promote closer 
personal relations with many of our patrons, and materially 
assist in expediting the general work of this Agency. 

The large number of '♦ North Country " Houses and 
Concerns whose advertising is handled by this Agency, has 



144 



SUCCESSFUL ADVERTISING. 



SUCCESSFUL ADVERTISING. 



145 



■i 



been a factor in deciding the locality in which the pro- 
vincial " branch " should be ''planted," and Manchester 
was selected as being most central and convenient for the 
thriving and busy districts of the North. 

Our representative in charge of the Manchester Office is 
fully competent to deal with any pressing business 
exigencies, and to offer useful advice and counsel. His 
services are available at short notice, and the benefits of 




Manager's Office— Manchester Branch. 

his experience and, through him, all the resources of this 
powerful Agency, are placed unreservedly at the service of 
all who are interested in the question of advertising ; the 
solution of business problems; or the realisation of 
commercial ambitions by its means. 

Do not hesitate to write— the wisest and most proficient 
counsel is yours for the asking .'—without delay, without 
trouble, and without expense. 



1^ 



Advertising, 

The Greatest World Power. 



CHERE are no statistics available or obtainable that 
will tell us just exactly in figures the aggregate 
employing power of advertising, simply because the 
ramifications and extensions of advertising are so 
closely interwoven with our daily life and its countless 
needs, that it is practically an impossibility to obtain the 
knowledge we require as a whole. By a liberal method of 
deduction and inference, however, we may obtain some 
relative idea of the magnitude of advertising as an employ- 
ing power. 

We are all dependent one upon the other to such a degree 
for the products which minister to necessity and luxury, 
that relations between the person who produces and he 
who wants the product is palpably a primary necessity. 
And some form of advertising is always the agency or go- 
between from the producer to the consumer. 

Supply sometimes precedes and creates the demand, 
especially when by the employment of advertising the fact 
of obtainable supplies is made generally known to possible 
consumers, thereby creating demand. 

If I have what you want, and neither of us know of the 
existence or products of the other, we can only come 
together as buyer and seller by the intervening agency of 
advertising, whatever form that advertising may assume. 

Every commercial traveller sent out on the road 
embodies a form of advertising. His employers have 
goods to sell, better, cheaper, or more novel than others, 
and he (the traveller) is the advertisement of the goods he 
represents as between buyer and seller. It follows, 
therefore, that every commercial traveller, every canvasser, 



a 



146 



SUCCESSFUL ADVERTISING. 



SUCCESSFUL ADVERTISING. 



147 



1'* 



every solicitor of trade or business, commercial or pro- 
fessional, is an employe of the World Employing Power — 
Advertising. The remuneration of all such persons in 
every part of the world is therefore part and portion of a 
gigantic expenditure on advertising. 

To go further back than the finished product, we 
recognise at once that the manufacturer has either adver- 
tised his wants in some way for raw material or for 
manufactured parts, or else some other producer in another 
place, county, or country, or some importer, or other 
person, has advertised his wares to the other. It is a 
practical certainty that some power or agency has brought 
them together, and it is an impossibility that any other 
than some form of advertising could have been the 
intermediary. 

Every speech made is an advertisement of and for the 
orator and the party or principles he represents. All the 
sums paid for rent or hire of halls, for light, heat, stewards, 
or attendants to keep order, are all items of the wages of 
advertising. Every political bill, poster, leaflet, or 
similar publication of any kind is practically paid for from 
funds really devoted to advertising as an employing power, 
even if such payments are merely made to make a 
candidate or the principles of a party known. 

To utilise quite another method of illustration let us 
examine the methods of one of the Great Atlantic Steam- 
ship lines. The S.S. Deutschland, of the Hamburg 
American Line, at present holds the record for speed. 
Now, as it is said that owing to the vast consumption of 
coal the fast speeds of such a steamer do not pay, we 
recognise at once that the S.S. Deidschland is run as an 
advertisement for the line of steamers she represents. 
Every minute gained on the record is blazoned forth as an 
advertisement, and the ship and its crew are therefore 
practically employes of advertising as a world power. 

Now let us go to Germany for another example. The 
Kaiser is generally believed to be actuated by motives of 
patriotism in desiring to see the German Empire become 
a world power. As a clear-sighted, far-seeing man, he 
recognised at the outset that the building of a formidable 
fleet was the primary means to the end in view. Now, as 
all the world knows, the German people are among the 
most heavily-taxed peoples in the world, and it was a truly 
herculean task for the Kaiser to persuade his people of the 






necessity for further expenditure in the development of a 
navy, together with the natural and necessary increase of 
national expenditure and taxation. How did the Kaiser 
proceed ? By advertisement. He got together the leaders 
in each centre, and he took them to Kiel, Hamburg, 
Dantzig, etc., and demonstrated to them by ocular 
evidence the necessity in the interests of the prosperity of 
the country that a German Navy should be strong to pro- 
tect the country's growing mercantile shipping industry. 
By reviews and stately pageants, he instilled into the 
minds of the delegates a pride in the power of the German 
Navy. Then by reference to statistics of other countries, 
and especially to those of Great Britain, he showed his 
people by the agency of their representatives how weak 
relatively the German Fleet was, and the necessity for 
increase. These ideas being thus firmly implanted, the 
German people, advised thereto by their leaders, acquiesced 
in the necessary increased taxation, and thus a new and 
formidable fleet is being created by the employing forces of 
advertising. 

Advertising may be considered as embracing the whole 
world and all its peoples. An object lesson as to the 
power of advertising was recently strikingly displayed in an 
action between Price's Candle Co. and the Jeye's Sanitary 
Disinfecting Co. Price's have as a trademark for certain 
goods a ship in full sail, and counsel for them stated in 
court that Price's goods were frequently ordered and asked 
for in all parts of the world as "The Ship Brand," and 
they therefore sought to prevent Jeye's from using a ship 
as an advertisement. We have nothing to do with the 
merits of this case, but it affords ample evidence of the 
world-power of advertising by trademark. All trade- 
marks, distinctive packages, wrappings, labels, etc., are 
one and all, and are indeed meant to be, advertising 
devices pure and simple. The danger of interfering with 
a name, trademark^ or distinctive devices, wrapping, or 
labelling, when once an article is well known, is now fully 
recognised. To illustrate. We know, for instance, that a 
firm having an established article, wrapped as they 
thought in an ugly and unbecoming manner, sought when 
putting out a smaller size to put it up within a new, 
striking and effective wrapper and label. This was done, 
and what was the result ? It was that the firm were 
literally compelled, in order to save the situation, to 



F 



148 



SUCCESSFUL ADVERTISING. 



SUCCESSFUL ADVERTISING. 



149 



u\ 



withdraw the new and attractive wrapper and label, inas- 
much as the public, accustomed to the old style, rejected the 
new style as a counterfeit of the old goods in name, quality, 
etc. Thus every label, design, wrapper, or sign you print 
IS an advertisement, and all the persons employed in 
producmg them are employes of the world-embracing 
power of advertising. 

We believe that in South America an American firm 
who had changed their label and style of wrapping, as 
an improvement, were also on one occasion at least com- 
pelled to tranship the whole consignment because the 
public were shy of and would not buy the new style, 
whereas they readily welcomed and freely bought the 
same goods in the old style wrappings with' which over a 
long period they had been familiar. 

Every employe of a railway is an object lesson as to the 
enormous employing power of advertising. We know by 
the garb and the lettering on the uniforms, what grade or 
occupation each man occupies, and we know at once to 
whom to apply for the solution of any given difficulty. 
The tickets issued to us for a journey are each and every 
one an advertisement advising ourselves and every 
employe of the railway company that we have paid our fares 
from one point to another. For what other reason does a 
railway company paint its initials on every carriage and 
every door, goods van, etc., etc., except as an advertise- 
ment ? The carriages would travel to their destinations 
just as readily if they were unlabelled, but the railway 
company know full well, in the face of competition, the 
desirability of emphasising the fact that its own particular 
line is the one you have travelled over, or are travelling by ; 
every item of rolling stock is therefore used as an adver- 
tisement. Think of the labour employed in the decoration, 
painting and lettering of a company's rolling stock, as 
distinct from the mere carrying or ordinary powers and 
properties of same, and we recognise at once that the 
forces of employment by advertising are simply enormous 
m this one connection alone. Carriages are made comfort- 
able, gilded, upholstered and improved in lighting, for no 
other purpose than as an advertisement of the comfort 
with which a particular line will carry you over its system. 
It follows therefore as a natural inference that every person 
engaged in work to this end, is indirectly an employe of 
advertising as employing power. 



Every shop window is and is meant to be an advertise- 
ment. The goods in such window and the person or 
persons engaged in its decoration or display, are symbols 
and employes of the power of advertising. And the 
degree of attractiveness, together with the degree of interest 
attained by the display or decoration, is precisely the 
measure of the power of the advertising in each instance. 
If we have bad shop- window advertising display, or decora- 
tion, we have bad advertising results. If we have 
indifferent display we have indifferent results. If, on the 
other hand, we have good window advertisements, we have 
good advertising results. The moral is obvious that far 
greater care and skill should be devoted to window display 
and decoration than is now the case. The bulk of people 
have not the taste, skill, or designing initiative to produce 
the best results, which affords ample proof of the wisdom 
of employing in every aspect of advertising the best 
possible available talent to ensure best results. The 
philosophers tell us that there is no effect without a cause. 
And no advertiser is so bigoted as not to freely admit that 
every successful advertising effect, bringing in its train the 
practical evidence of sale and future interest, is nothing else 
than an effect directly brought about by some or another 
attractive or pulling advertising effort, or cause. The 
efforts of all advertisers are therefore, and indeed should be, 
directed to producing advertising causes that will have due 
effect on sales produced by the employment of such advertis- 
ing. Every effort of any kind, and the natural outlay entailed 
thereby, is therefore to be placed to the credit of the world 
employing power of advertising. 

In allthe rainifications, needs, and luxuriesof our daily life 
advertising plays its part, and an increasing one at that, 
simply because competition compels increased resort to its 
octopus-like power. Nature has been described in essence 
as "the survival of the fittest," which simply means that 
the weak go to the wall. In other words, that in bird, 
beast, fish, and insect life one thing preys on something 
else and frequently on the smaller and weaker of its own 
species. As someone has wittily phrased it, it is a case of 
" eating or being eaten." Man is exempt from the 
necessity of preying upon his own species for food, by 
reason of his greater intelligence and by power of his organ- 
isation to take toll from the whole animal and vegetable 
world for his support, but he is not exempt from the 



I50 



SUCCESSFUL ADVERTISING. 



SUCCESSFUL ADVERTISING. 



151 






obligation to procure the necessaries and luxuries of life for 
himself and his family. Man doesn't eat his fellow-man, 
but he takes his trade from him and diverts its profits into 
his own coffers - if he can. It is true that if we take all 
the trade and all the means of livelihood from others and 
reduce them to penury, that we provide a poorhouse as a 
last resource for their weakness. Man has to this extent, 
therefore, triumphed over the inexorable law of the survival 
of the fittest. " To the victors the spoils " has been the 
rnotto, avowed or concealed, acted upon by humanity 
since the world began, and probably the same rule will 
continue to prevail while life exists on the surface of 
the earth, hence the important position of advertising 
taken in our daily lives. We must either win victories 
or suffer defeat m the struggle of life, so that adver- 
tising is really one of our strongest holdfasts and stand- 
bys to enable us to be victorious (or at least to hold 
our own), and thus place ourselves and those dependent 
upon us beyond the reach of want— and the poorhouse. 
Practically, therefore, every effort we make in life is dictated 
by the power of advertising, as we thus the more efficiently 
provide for our requirements. We advertise our wants that 
they may be provided for, others need to ad vertise their ability 
to till our wants. If a man produces the best and cheapest 
goods in the world, it avails him nothing if no one knows 
of the results he had achieved or can achieve. Hut adver- 
tising can and does bring about the desired end, by making 
the fact known to them. Wealth of gold and jewels on an 
island uninhabited save for one's own presence would be use- 
less to the possessor, because there being no one to sell or 
display them to, they could buy nothing. But if a boat or 
canoe were fitted out and a voyage of discovery made to 
other and more inhabited places then the money and jewels 
would buy what the peoples of these new lands produced. 
Hence the fitting-out of the boat or canoe would be a direct 
advertising effort. To put it another way, the voyage 
would be a notification to inhabitants of other spheres of 
influence that the owner of the boat had money or barter 
to buy what others had to sell. A ship embodies this 
influence also in its carrying phase. Advertising is there- 
fore not only an employing power for what you have to 
sell, it is also the employing power of what you want to 
buy. One country may produce a surplus of an article 
and another country have an actual deficiency, or none at 



all, of the same thing, although it may be largely required. 
What is to be done ? Clearly the surplus should be carried 
where it will supply the need by meeting the deficiency. 
It will matter very little whether this end is brought about 
by the desire to buy or the desire to sell. The effort in 
either case is the same, viz., projected and carried into 
effect by advertising, even if the advertising is based in its 
initial stage merely upon the report of a traveller or 
explorer. 

The greatest advertisement the world has ever seen is 
probably the British flag, whether in the form of the 
British Standard or of the Union Jack, or of the latter in 
one corner of the Red, White, or Blue Ensign. In every 
part of the world, practically at all time and almost with- 
out exception, you will find the British flag flying at the 
halyards of some ship or building. Every home or 
colonial Briton knows at once that the soil or deck beneath 
such flag is thereby advertised as British soil or ground, 
and as such is representative of liberty and freedom. The 
same flag, moreover, flying over a man-of-war advertises 
the important fact that beneath are the guns and men to 
protect British interests, British subjects, and British trade 
in all parts of the world. The ship advertises the trade 
and vice versa. To those who have travelled far, nothing 
is so pleasant and reassuring as the sight of the old Union 
Jack ; though far from home we feel brought at once nearer 
home by the sight of the welcome insignia of British might 
and power. Every captain on the bridge, every man on 
the look-out, and every stoker in the engine room, and 
every employe high or low on board such ships, whether 
naval or mercantile, is an advertisement of British naval or 
mercantile power exemplified as an advertisement by the 
flag itself flying at the mizen-mast head. 

Near at hand, as we write, is a vivid example of the 
power of advertising. It consists of a book of 1,400 pages 
issued by one of the great stores, and itself advertises 
probably some 75,000 articles of everyday need and occa- 
sional luxury. The mere work of compilation alone must 
have been enormous. The whole object of the book is to 
render it an advertisement to the customers of such stores, 
as to the fact of the goods themselves and of the prices 
thereof. A very large proportion of the articles particu- 
larised in this last are proprietary articles, in the sense that 
they are produced by certain specified firms who, either by 



152 



SUCCESSFUL ADVERTISING. 



SUCCESSFUL ADVERTISING. 



^5^ 



i 



I. 



name or trademark, made the goods '' as familiar as 
household words." To illustrate: Tibbies' Vi-Cocoa, 
Colman's Starch, Reckitt's Blue, Freeman's Pudding 
Powder, Harris' Tweeds, Courtauld's Crape, Hunlley and 
Palmer's Biscuits, Price's Candles, Pear's Soap, Bovril, 
Louis Velveteen, Mazawattee Tea, are only a few 
among thousands of other things which the public 
know to be among the best of their kind. Now in 
the production of every one of these 75,000 articles 
the employing element of advertising was at work. 
Supply usually, although not always, follows the 
demand. The advertised fact of a demand, no 
matter by what form of advertising it was made 
manifest, and even if only by word of mouth, has 
been undoubtedly the inspiration of myriads of installations 
of new plant, the engagement of large numbers of new 
hands, with new outputs. Increased production of existing 
goods, or the production on a large scale of new goods will 
then satisfy and perhaps overtake the demand, unless other 
forms of advertising are adopted, as should be the case, to 
vviden and enlarge the scope of the demand itself. Adver- 
tising is therefore the initial employing power in the pro- 
duction of all goods. 

A great evidence of the power of advertising in a perhaps 
crude form is to be found in the history of the Rothschild 
family. Just prior to the battle of Waterloo, Meyer Roths- 
child, who derived his surname from the fact that the 
business of the firm in Frankfurt on the Main was done 
at the sign of the Red Shield (German : Roth = red ; and 
Schield = a shield), had instituted a chain of messenger posts 
spreading from i^russels across France to a French port. 
Meyer had a smart sailing vessel ready to put to sea at a 
moment's notice, and upon the arrival of a messenger with 
the message, transmitted from the field of battle (Waterloo) 
from one post to another to the effect that *' The Rabbi 
Sholuiii has arrived," Meyer sailed at once to an English 
port and from thence made his way as fast as he could to 
London. He then made vast purchases of consols and 
other stocks then at a very low figure owing to the un- 
certainty of the Napoleonic war. Upon the news becom- 
ing generally known in London a few days later that 
Napoleon had been defeated at the battle of Waterloo, 
consols and all stock and shares rose prodigiously in price, 
and Meyer Rothschild made a vast fortune and established 



the family on its present financial basis. The real meaning 
of the message was of course that the British had won, 
and the message, flashed from one post to the other over the 
whole breadth of France, was the advertisement devised 
by Meyer to acquire knowledge of the issue of the battle, 
upon the result of which so much depended. This was 
one of the most astonishing and most profitable adver- 
tising coups probably the world ever saw. We shall 
probably be well within the mark if we estimate the 
profits of Meyer Rothschild from this special advertise- 
ment at I he colossal figure of one million sterling. 

Advertising may be briefly described as the ability and 
power to make known that an individual or a nation has 
something to sell, or, as in the Rothschild case, the power 
to acquire knowledge of when and where to buy. As a 
later member of the same firm once said to an enquirer, 
who asked to what she could put her son so that he could 
make money, the then Rothschild replied, that there was 
plenty of money in matches (and of course every article, 
of any kind) if one could only sell enough of them. Any 
commodity for which there is a demand will sell if the 
owner of such commodity can only convince by some form 
of advertisement that the commodity in some way or 
another excels other goods in the same line. In diplomacy 
it is said language is given to conceal the real thoughts ; 
in advertising, on the other hand, language is the vehicle 
we use to make a commodity or firm known. And such 
language need not necessarily be of an alphabetical nature; 
a pictorial representation, if only faithful, true and really 
suggestive and representative, will frequently answer as 
well as the choicest and the pithiest description. 

As an example of the pictorial power of advertising we 
may illustrate the painting by Millais — "Bubbles" — for 
Pear's Soap. The connection between Pear's Soap and 
the bubbles we have all blown in boyhood from soap and 
water, was too suggestive and obvious to escape recogni- 
tion. The especial aptness made such an advertisement 
therefore one of the greatest advertising successes. And as 
further illustration of the employing power of advertising, 
painter, printer, bill posters and every person employed by 
them, were one and all benefited by such advertisement, 
to say nothing of the makers of the paper, ink, etc., used 
in the production of the poster. And the employing power 
does not end here, but goes farther back, and extends also 



154 



SUCCESSFUL ADVERTISING. 



SUCCESSFUL ADVERTISING. 



155 






( ♦ 



into the future. The existing demand for Pear's Soap was 
of course enlarged, creating further and continuous employ- 
ment, in the actual manufacture, labour, and wrapping of 
the soap itself. Even now the employing power does not 
stop. The prices paid to newspaper, periodical, and 
magazine proprietors, by advertisers like Pear's Soap and 
others, have been so great and continuous as to create in 
Itself a great nett profit, thus permitting of greater value 
bemg given to the public, with increased production and 
purchase of paper, increased employment of printers, 
artists, authors, etc., together with all the labour and 
every detail, all costing money, and distributed as wages 
and profits involved in advancing the value of old pro- 
ductions, and in the inception and carrying out of new 
ones. Magazines like the Strand, Windsor, Harmsworth, 
etc., simply would not exist in their present form save for 
the support accorded to them by advertisers as a result 
of the enormous revenue paid to them for advertisements. 
Ehmmate the advertising power, and you decrease and 
displace at once to an enormous extent the production of 
raw material and the finished product, and you further 
throw out of employment at one stroke a vast amount of 
energy and talent which finds its use only because advertis- 
ing as a power permits of its employment. 

Take a daily paper such as the Daily Tele^rapJi as a further 
illustration of the power of advertising. The revenue of 
this paper from advertising probably averages, week in 
and week out, some ;^7oo or /"800 per working day nett— 
say ^200,000 per annum. So that even if, as is sometimes 
stated, a daily paper does not show a profit on its pro- 
duction, there is yet an enormous nett revenue to the 
proprietors from advertisements. Take away this advertis- 
ing, and what happens ? Every possible limitation as to news 
and telegrams and push— everything, in fact, that m.akes 
for the success of a modern newspaper. Much of the 
value of the newspaper must necessarily go by the board 
to enable the paper to be produced at a nett profit to the 
proprietors. This reasoning applies to every newspaper, 
every periodical, and every magazine. The enormous 
value for outlay given to modern readers is due entirely to 
the world and profit-making power of advertising, and to 
nothing else. All improvements in paper, printing, and 
artistic effects, the sumptuous printing in magazines of 
half-tone and photo blocks, etc., are only possible because 



the advertising revenue allows better paper of finer texture 
and surface to be used, together with greater care at less 
speed of the printing itself necessarily at increased cost. 
Good paper and good printing are paid for by advertise- 
ment to the enormous benefit of the general public. 

Many British firms have in the past deemed it infra dig, 
to advertise, mainly owing to a superficial knowledge — 
we had almost said an entire lack — of what advertising 
really is. This state of feeling, though far less prevalent 
than formerly, still exists in some quarters, and the pre- 
judice is fed from time to time by the fact that in advertis- 
ing, as in everything else, there are some shady characters 
and methods, the exposure of whom and which is thought 
to reflect upon what in itself is an honourable calling. We 
do not blacken the members of a whole ministry for the 
faults of a few, nor do we condemn a whole profession — 
law, medicine, etc., etc. — simply because there are some 
black sheep among them. We may give an instance 
which well illustrates the importance of advertising in 
creating employment and benefiting the community 
generally. Towards the latter end of 1895 ^ small 
syndicate waS formed to make Dr. Tibbies' Vi-Cocoa 
known. The then sale of the article can only be described 
as trivial. The operations of the new syndicate were 
attended with success from the outset, and vast orders were 
placed for raw material, card and tin boxes, labels, wrappers, 
pamphlets, circulars, and the hundred-and-one other things 
a large and rapidly-growing industrial business needs. 
It is not too much to say that employment has been found 
for thousands of persons in the last few years in the pre- 
paration, putting up and handling Vi-Cocoa for the market. 
The advertising expenditure in pamphlets, printed in lots 
of one to five million, found more employment for other 
workers, each of whom had more money to spend than 
would have been the case were Vi-Cocoa not in existence. 
Tens of thousands of pounds of extra money have been 
distributed in wages alone, by the mere fact of a large sale 
having been created for Vi-Cocoa by advertising. 

It is not too much to say that half the sum now paid 
away in wages throughout the country generally are due 
entirely to trade created by one or more of the many 
phases of advertising. 

Perhaps the strongest evidence in favour of advertising 
as a world power is the fact that while magazines and 



in 



I 1 



156 



SUCCESSFUL ADVERTISING. 



various publications themselves derive their nett profits 
from the efforts of advertisers solely, it is yet also the case 
that the magazines themselves have been given birth to 
by advertising. Can you recall a paper or magazine, now 
selling largely, which was not heralded prior to and at its 
advent, and indeed all the time, by newspaper, circular, 
inset, or poster advertising? Besides which the many free 
literary review notices given to a new publication are 
advertising pure and simple, and frequently dictated by 
niotiyes of interest. The advertised success of one pub- 
lication gives birth to others. Witness the many successful 
magazines that have followed the birth of the Stvand 
Magazine some ten years ago. None of them would have 
been in existence probably but for the breaking ground by 
advertising of the Strand Magazine, and by the advertised 
knowledge of such success, and each subsequent success 
inspired thereby, bruited about by advertising in its 
general sense and by word of mouth advertising, which 
being free and spontaneous is the most valuable ot all. 

The re-incarnation of Sherlock Holmes in the Strand 
Magazine is a striking testimony to the value of adver- 
tising. We may safely say that the appearance of "The 
Hound of the Baskerviiles " and its long-drawn-out interest 
was due almost solely to advertising inspiration. Sherlock 
Holmes' stories gave the Strand a boom before ; ergo, it 
was sound advertising policy to try the same method again, 
even at a great expense. 

Can we doubt that the birth of the Daily Express was 
directly inspired by the advertised success of the Daily 
Mail ? Every success has a host of imitators, but the 
success would be unknown if it were not made known as a 
success — in other words, advertised. 

The value of pluck and persistency in advertising is 
plainly indicated by three newspaper successes, to search 
for no more; to wit, the Daily Telegraph, Lloyd's, 
and The People. Compare their circulation figures wiih 
a period ten years ago, and the fact of growth 
caused by advertising is startling. The Daily Telegraph, 
by its advertising has, despite the new sales of new papers 
running well into two millions of circulation, succeeded in 
holding its own and has probably consolidated its position, 
whereas in all human probability a nerveless policy would 
have seen a great retrograde movement in sale and circu- 
lation. Advertising can hold the sale you have in any case 



SUCCESSFUL ADVERTISING. 



157 



and strengthen your grip against competition. It can open 
up new fields to you whenever you choose to exploit them 
for goods you already possess. It can create new trades, 
and a new permanent sale for any article having merit. 
Advertising is the modern philosophers' stone. But like all 
things possessed of great power and possibilities, advertis- 
ing wants shrewd, bold and skilled handling allied to a great 
and comprehensive experience. Some advertisers, but 
they are very few, possess all the qualifications for success 
that advertising needs. But the experience is often 
bitterly paid for by those who rely on themselves alone, and 
years of a valuable life are frequently wasted in order to 
gain an experience and knowledge that might have been 
acquired at the outset by seeking the advice and guidance 
of others competent by long experience, special aptitude, 
and skill to furnish the qualities required to ensure success. 
An advertising agency, unlike a woman, should have a 
past. It should have a record of successes to its credit. 
It should be a pioneer for new advertisers and new busi- 
nesses, showing the way and indicating the path and 
methods to be adopted ; and it should also be a firm rock 
of support to old ones. None more fully realise these 
desiderata than Smiths' Advertising Agency. They have 
a past stretching back nearly a quarter of a century. They 
have a record of successes, and some of the largest British 
successes at that. Even more indicative of their success- 
ful record is the unquestioned fact that Smiths' Advertising 
Agency have a far larger number of successful clients, 
small and great alike, than any other agency. They have 
pioneered many a new advertiser and many a new article 
over the thorny fields of introduction, and shown the way 
to a haven of success. They have been, and are now, the 
successful advertising rock upon which many old ad- 
vertisers depend, and in this role they stand to-day 
admittedly pre-eminent ! '' Smiths' " believe in advertising, 
believe in its power, its universality, and in its profits, and 
they desire to place the benefits of their great experience 
and knowledge in all advertising matters at your service. 
Will you avail yourself of their proffered services ? 



158 



SUCCESSFUL ADVERTISING. 



SUCCESSFUL ADVERTISING. 



159 



m 



i^ 



^ 



0* 



f^ 



■I 

If 

t 



SERVICE. 



Wc cannot allow our Service to 
Clients to be other than 

THE BEST. 

Wc endeavour to place ourselves 
in the Client's position and look 
at things from HIS point of view. 
That is one of the reasons why 
this Agency has been so uniformly 
successful. Our Service is not of 
the ready-made kind. It entails 
more work, but it gives keener 
satisfaction. If you advertise, this 
question should interest you* 

Write and see what 



OUR SERVICE 



means. 



\'. 







Provincial Advertising 



37,600,066 Sduyers! 



TWCCORDING to the last census, London has a popula- 
■■ tion of 4,536,063, and the remainder of the United 
•/I Kingdom 36,918,558 (approximately 37,000,000). In 
other words, there are over eight times the population 
of London spread over the English provinces, Scotland, 
Ireland, and Wales. From these figures it is possible to 
conceive the enormous sums which must pass from the 
pockets of provincials into the coffers of commerce every 
year, and the question naturally arises as to whether this 
purchasing power receives its due consideration from 
general advertisers. 

We invite the attention of advertisers to this important 
question. We think business men are apt to overlook, or 
else under-rate, the marvellous purchasing power which is 
continually exerting itself among the teeming millions 
scattered over the provinces, and devote themselves too 
exclusively to catering for Londoners. 

37,000,000 ! The purchasing power of this vast 
multitude can easily be gauged by a few moments' reflec- 
tion. Every single individual of that 37,000,000 odd has 
" wants," many or few, according to station. But from 
the infant inarms to the patriarch, every unit is directly or 
indirectly a buyer. Many of the advertised articles of the 
present day appeal to practically all of that 37,000,000 ; 
other goods appeal only to special classes. 

Many provincials are cultivating London habits, seeking 
similar amusements. There are thousands embraced in 
this ** purchasing power " who can afford to take their 
pleasure as expensively as the Londoner, have their homes 
as attractively furnished, their tables as temptingly set, 
and their persons equally well clothed. The large 



V 




'! 



h 



..Pp'*' 



160 



SUCCESSFUL ADVERTISING. 



majority are on a social ecjuality with Londoners of the 
well-to-do middle class, and have likes and dislikes in 
common. Thousands are actually in need of articles and 
things which the metropolitan can walk up the next street 
and purchase at any hour of the day. The minority have 
less money, but are a thrifty, paying class, needing a large 
variety.of things for use or consumption. All, in fact, are 
buyers. 

The question arises as to how these millions shall be 
reached, their multitudinous needs satisfied. As the 
opinions and convictions of provincials are largely moulded 
and encouraged by local newspapers, these undoubtedly 
afford the surest and most profitable means for transmit- 
ting particulars of any given speciality to the provincial 
population, bearing in mind that country people peruse and 
digest local newspapers much more thoroughly than the 
metropolitan does his daily paper. 

Here we observe the germs of a local encouragement 
scheme, which, if conducted on proper lines, may be 
developed until it becomes a powerful lever in establishing 
a strong remunerative provincial connection. 

What do we mean by local encouragement ? Some 
advertisers look upon the provinces as too big an area in 
which to advertise. Others think that the advertising 
must be maintained for a long lime to make it really 
effective. Both impressions are wrong. 

According to our experience in dealing with extensive 
provincial advertising contracts involving many thousands 
of pounds annually, we find that such advertising will 
begm to show encouraging returns in about three months 
from the commencement of contract, and chants of ours, 
who have adopted our schemes and lists of papers for 
covering specified districts, have been so satisfied with 
results that area after area has been system.atically 
annexed, until the three kingdoms are now, more or less, 
covered by their advertising announcements. These facts 
entirely disprove the dual impression that provincial 
advertising is too abstruse a business to enter upon with 
success, or that it must be indefinitely continued to bring 
tangible results. 

By means of this scheme, developed on the nucleus 
formed, district after district may be tested with papers 
whose business-yielding properties have been clearly 
proved, so that there need be very little, if any, 



SUCCESSFUL ADVERTISING. 



161 



financial waste, the advertising being purely a test over a 
limited area, with a limited advertising appropriation, for 
a limited period. 

As to the measure of the yield, this depends a great deal 
upon the merits which the advertised article may possess, 
and Its power, if any, of attracting and retaining the 
attention of the provincial buying public. Some articles 
sell rapidly at sight, and slowly afterwards. These should 
brmg prompt returns. Others sell slowly at first, and 
briskly afterwards, consequently reasonable time must be 
allowed before gauging results. 

Some advertisers must needs have an almost immediate 
response to make their advertising profitable, while others 
are satisfied if they see their money back month by month, 
waiting for cumulative sales and gradual extension of 
busmess to ultimately repay them. This may be accepted 
as the average condition of provincial advertising. Im- 
mediate results can only be expected under special 
circumstances. 

Generally speaking, a safe basis on which to estimate the 
success or otherwise of the advertising is to watch the sales 
during the first three months, and if there be a good return 
for the first, and a successive upward tendency is shown, it 
is conclusive that the advertisements have touched a 
business-yielding district, and that the article is acceptable 
to that district's population. 

Pursuing this thread of argument, it is only reasonable to 
assume that, if successful in one district or area, the 
advertising will actually prove as fortunate in another, and 
that by annexing profitable territory in this slow but 
cautious manner, the advertiser is building a splendid 
business. 

No advertiser would be content to stand still after 
getting encouraging initial results, but^ as our experience 
bears out, is prepared to let his advertisements continue 
until success is achieved. The time necessary to achieve 
success naturally depends on the nature of the article, 
effective display of advertisement, and other governing 
conditions. Then, as is invariably the case, the advertiser 
will want " more fields to conquer," and will go on testing 
district after district until he has thoroughly worked every 
business-yielding spot in the three kingdoms. This has 
been done over and over again by our clients, who, acting 
on our test results and experiences, have multiplied their 

G 



1 



i 



i 




162 



SUCCESSFUL ADVERTISING. 



provincial business several times over. Test results are 
useful in preventing waste, not only to those commencing 
to advertise, but to advertisers who do not seek direct 
replies, but whose efforts are directed towards creating a 
retail demand in the locality, in this way forcing the hands 
of the local tradesmen. 

Such is the outline of a scheme which has proved very 
beneficial to our clients, and will be equally so to any ad- 
vertiser if he avails himself of it and looks for results on a 
fair average scale. 

The continued success of this scheme is dependent upon 
one or two things of no less importance than those 
previously mentioned. There are always a number of 
people who are looking at a certain advertisement for 
the first time. Youths stepping rapidly into manhood, 
girls who are approaching womanhood, comprise a gen- 
eration of future buyers, and an impression made in their 
immature minds is bound to be more lasting, probably 
of life-long remembrance, than when they get older and 
the responsibilities of life rest more seriously on their 
shoulders. 

It will also be dependent upon the design of the adver- 
tisement, for herein lies the chief secret of success when 
once the selection of reliable papers has been made. 
Appealing systematically to the millions of provincial 
buyers as we have been doing for the past 23 years, we are 
able to gauge the standard of intellect in various localities, 
and by dividing and sub-dividing, sifting and sorting, we 
know what kind of advertisements would be best for all 
practical purposes in any given district. It is only by 
getting into close touch that the advertiser is able to frame 
his advertisement to suit the reader's peculiarities. 

In addition to advertisements in the ordinary weekly 
provincial papers, our experience shows that certain kinds 
of advertisments placed in the daily and evening provincial 
papers bring a very prompt response, especially for every- 
day needs. This does not require much explanation, 
inasmuch as the daily is usually purchased 'tween times, 
i.e.y after the issue of one weekly and before the publication 
of the next, from which it will be seen that buyers are 
most probably influenced by the intermediate publica- 
tion, and that consequently a combination of both daily 
and weekly papers may prove a most remunerative 
investment. 



^^ 



» 



SUCCESSFUL ADVERTISING. 



163 



If any provincial advertiser has failed to make his ad- 
vertising pay It may be that he has been offering 
his goods to people who do not need them. Many 
commercial men are perfectly well aware that it would 
be sheer waste of money to try and sell farming 
implements at Newcastle or mining utensils in Sussex 
I he truth IS, each county is more or less a community 
in itself, and that county's needs must be studied before a 

tTs"elUh"ere.' "" ' '"'"" ''"' ""'' ^""^^ ^'^ ^^^"^ 

All the foregoing truisms are well supported by the list 
of statistics published elsewhere, giving the population of 
every county m the Kingdom, together with all towns with 
a population of over 10,000 in England, Ireland, and 
Wales, and of over 5,000 in Scotland. A glance at these 

iTJZ7 '^^T "'^'^ ^^'''^^' '^' "^^^hty w'ealth which is 
wrapped up in the provmces, and still unrevealed to the 
London trader. 

n,I^''*''f*'".*''^"°'"'^'"g''''«'hat it does not require 
much investigation to be convinced that few metropolitan 

abs2te'ir"9r " H°'';° '^"°'' '''t P^°^'""^' P^P^'-^ion 
fhe tru h' J r'' .^^^^■•"^^■•^ J^ho have long realised 
the truth of the foregoing observations have built 

seTfrf/ °^'f."' magnitude, and while they continue to 
seek trade in the provinces as well as in London 
continuous growth of their respective businesses may be 
reasonably looked for. Such men have invariably sought 
the aid of the experienced advertising specialist wel 

aWeToThlti°KrT''°" ^?'^ <=°'"--d to'brindispens" 
How S^ establishment of a paying provincial connection. 
How do we assist the advertiser to reach the 37,000 000 

henZ" n? ^^""^ ^" ^^"" "'^^"^'^ ■ ^^'^ offer him Ihe 
beneht of our unique experiences, countless tests and 

lll"rllVfT^ T^T"^ °"" ^ P^""-^ °f twentylthree 
years, a I tabulated and unmasked for his especial benefit 

This collection of data enables us, among other things to 
inTrd- "'" ^^'r^". P''°^'^'^'« ^"'^ unprofitable adTer'tis 
"rlSschem'e^s^ '"""'' ''' '^^'^ °^ -^"^ -"-^"' 

we°hn v'!."?''- '^f-^ T °°'^ *=°°''"*^ °f "seful statistics, but 

Tthe Kinln" '"''"^ "^ "^f "^""y ^t"di^d every county 
in the Kingdom, ascertained the principal industries thi 

heTollf 'the!'T '""^"^^"^^ ^' ^^ orthe 'c"harTct'er' of 
tne people, their dispositions, peculiarities, social and 

G— 2 



i ■ 

1^ 



i 



•1 



HI 



I* 



-!'^, 



164 



SUCCESSFUL ADVERTISING. 



political inclinations, and thus know which articles and 
commodities are hkely to be required and sought by the 

population. . 

Our diligent apd constant study of every provmcial 
newspaper has enabled us to compile some most useful 
documentary evidence in which the policy, class, number 
and area of circulation are set forth, so that we can at once 
decide which papers get into the hands of the persons 
likely to be purchasers of the goods advertised, or patrons 
of the advertiser, thereby saving a great deal of wasteful 
advertising. We are also able to command the best 
spaces and positions for our clients' advertisements. 

As we are contractors for some of the largest provmcial 
advertising now running, we are able to get special terms, 
and consequently quote our cHents lower rates. The 
terms on which such advertisements are placed, and the 
positions in which they appear, could not be obtained by 
any advertiser dealing direct with the newspaper 
publishers. . 

The placing of advertising in our hands also entirely 
relieves the advertiser of all trouble and anxiety, besides 
trespass on time that he should devote to other branches 
of his business, all work incidental to the placing of a 
successful scheme, such as preparing, issuing, checking, 
examining, altering, and improving advertisements, 
rendering voucher copies of papers, creating new advertis- 
ing ideas, etc., being done entirely in our offices, where au 
efficient staff is kept for undertaking business in volume 
or small quantities, over extensive or small areas. 

We also have first-class draughtsmen and artists ; able 
writers on all technical subjects ; expert writers and 
designers of smart, convincing, and attractive advertise- 
ments ; and advertisement compositors especially trained 
in the art of typographical display. Our illustrations are 
topical, and we have plenty of new ideas on tap for new or 
existing clients. 

These are our claims, and we shall be pleased if any 
advertiser will put them to the test. Estimates and 
schemes for large or small provincial advertising appropria- 
tions are prepared by us, free of all cost to any business 
man who cares to avail himself of the rare facts and 
figures in our possession. We have already been of great 
service to a number of the largest and most successful 
provincial advertisers, and cheerfully invite a trial of our 



f 



./ { 



I 



SUCCESSFUL ADVERTISING. 



165 



service. We are open to discuss the matter with adver- 
tisers by letter, or we shall be glad to welcome any 
enquirer at 100, Fleet Street. 

POPULATIONS. 

On the following right-hand pages we give the population 
ot ^.ngland and Wales, London and the Counties, together 
with a list of towns in England and Wales and Ireland 
containing a population of 10,000 and upwards, and in 
Scotland of 5,000 and upwards. The particulars have been 
culled from the Preliminary Census Report for 1901, and 
as far as they go may be relied upon as being perfectly 
accurate. As the full Census Returns are not yet available 
there may be some towns of importance not included in the 
list, but as our object is to furnish reHable statistics as to 
/^m^w/ populations, we have confined our researches to the 
published Official Returns, and towns not there represented 
are therefore omitted from our table. Where the population 
ot a town of any commercial importance is just below 
the minimum, we have deemed it advisable to include 
such, the word (nearly) indicating the towns to which this 
remark applies. 

The advertisements appearing on the left-hand pages are 
a continuation of the announcements (in facsimile) recently 
issued by this Agency for its clients in the provincial press 




f 



li 



ri66 



SPECIMEN ADVERTISEMENT. 



5 t J 



if 

I* 










X: 












<o 






SUCCESSFUL ADVERTISING. 



167 



ENGLAND 

WALES 

SCOTLAND 

IRELAND 

LONDON 



Bedfordshire 

Bedford . . 
Luton 



Berkshire 

Maidenhead 
Newbury . . 
Reading . , 
Windsor . . 



POPULATION. 

171,249 

35.144 
36,404 

254,931 

12,980 
11,061 
72,214 

13,958 



Buckingham- 
shire .. 195,534 

Aylesbury (nearly) 10,000 
Chipping Wycombe 15,532 

Slough 11,^61 

Cambridgeshire 190.687 

Cambridge .. .. 38,393 

Chesterton (nearly) 10,000 

Newmarket .. .. 10.686 

Wisbech .. (nearly) 10.000 



Cheshire . . . . 

Altrincham . . . . 
Birkenhead . . . . 
Cheadle (and Gatley) 

Chester 

Congleton . . . '. 

Crewe 

Dukinfield 

Heaton Norris (near 

Hoylake (and West 

Kirby) 
Hyde ".. 
Macclesfield 
Northwich 
Runcorn . . 
Sale . . 

Stockport 
Wallasey . , 
Winsford . . 



814,555 

16,831 
110,926 
10,807 
36,281 
10,706 
42.075 
18,929 
10,000 



ly) 



10,911 
32.768 
34,635 
17.609 
16,491 
12,088 
71,871 
53.580 
10,382 



Cornwall 

Camborne 
Falmouth 
Penzance 
Redruth .. 
Truro 



POPULATION. 

30,805,466 

1,720,609 

AA72fioo 

4*456,546 

4.536,063 



POPULATION. 

322,957 

14.726 

13.123 
10,451 
11,562 



Cumberland 

Carlisle . . 
Mary port. . 
Millom . . 
Penrith . . 
Whitehaven 
Workington 



Derbyshire 

Alfreton 

Belper 

Buxton 

Chesterfield 

Derby 

Glossop 

Heanor 

Ilkeston 

Long Eaton 

Ripley 

Swadlincote 



( 



Devonshire 

Barnstaple 
Devonport 
East Stonehouse 
Exeter 
Exmouth 
Newton Abbot 
Plymouth 
Tiverton . . 
Torquay . . . . 



266,921 

45,478 
11,986 
10,426 
nearly) 10,000 

19,325 
26,141 



620,196 

17.505 

10,934 
10,181 

27,185 

105,785 
21,526 
16,249 

25,385 

13,045 
10,111 

18,014 



660,444 

14.137 
69,674 

15,111 
46,940 

10,487 

12,518 

107,509 

10,382 

33.625 



Dorsetshire 

Dorchester 



. ■ 202,062 

(nearly) 10,000 



! 



«1; 



u 



i68 



SPECIMEN ADVERTISEMENT. 



DAat mwK WEUTinOAT, ADOvar* t. inu 




Nelson's Pension Tea. 



== £20.000 IN GOLD. 

ff f f w 

Ke*. Utt rimrmout turn at £10.900 hat ietn Orpottttd 
wim iht BRITISH aoVERN*\EST u a twnnttt lor ihr 
tuamtni •/ NELSOSS WIDOWS' PESSIOSS. 

'Ez ANY MARRIED WOMAN 

purchmMing our TttTls ^nUttvd to m n**kly #r«»tan in the 
cvefii of her becoming m wMcm- 

ilb WEEKLY ENTITLES PURCHABEB 

to pmrion of 6*. per week 

ilb WEEKLY ENTITLES PUKCHASEH 

to pension of Kk per week 

Ovtr /MO WIDOWS mit Uy racaM«r l*« Mutlait 
Nam€f and aMmatt on aooUcaUaa. 




Jt*. 



■Wf ■■ *M 

Mm* AndM Tm. 

aai nutm Mr 



Wc have ovrr «.wo AOENCIES at^ BiaiKku In lh( 
Unlird Ktngiani TttoUSANOS mORE WANTED »l«i 
ail4 women dMlrtni an AfxIKjf *Im«M «HW uf l<-<a> 



POSTAL ARRANGEMENTS. 

5*«lal a«Taiiiiwm>* iMnx kaan ma«t l*r tk< un- 
.enlaiK* ol cutlonwr* <)c(lrta( Ihtif Tea b> »a>t nlbt •( 
Tea will b« »«ni poai IM* •<" S» »* a«»d ih* tart el nwmkar 
•hip written HI) («• a pcrtod o< tK« or ten wmIu 

For lull ^artkulan anji all Mtormatlon. apply 



W«"" 



^M 11 III l«Ot^ tB> 



tt«~»' 



NELSON A Co. Ld.. The Great Tea Mta. 166. Mansion House Chambers. London. EX. 
HEAD OFFICE-LOUTH. LINCOLNSHIRE. 



Whole Page Advertisement in Dailies. 



SUCCESSFUL AEVERTISING. 



169 



Poole . . . . 

Portland 

Weymouth 

Durham 

Annfield Plain 
Bishop Auckland 
Blaydon . . 
Brandon (and 

Byshottles) 
Crook 
Darlington 
Durham . . 
Felling . . ... 
Gateshead 
Hartlepool 

Hebburn 

Hetton 

Jarrow 

Seaham Harbour . 

Shildon (and East 

Thickley) . . 
South Shields 
Southwick 
Spennymore . . 

Stanley 

Stockton 

Sunderland 

West Hartlep.ol . 

Whickham 



Essex . . 

Barking Town 
Chelmsford . . 
Colchester 
East Ham 

Grays 

Harwich 

Ilford 

Leyton 

Roftiford 

Southend 

Walthamstow 
West Ham 
Woodford 

Olouoestershire 

Bristol . . 

Cheltenham 

Gloucester 

Kingswood 

Stroud 



POPULATION- 

19,461 
15,262 
19,831 

1487,324 

12,481 
11,966 
19,628 

15,573 
11,472 

44,496 
14,641 
22,467 
109,887 
22.737 
20,901 
13.673 

34.294 
10,163 

11.759 
97.267 

12.643 

16,661 

13,553 
51.476 
146,565 
62,614 
12,851 

1,085,576 

21,547 
12.580 

38.351 
95,989 

13,831 
10,019 
41,240 
98,899 
13,656 

28,857 

95,125 

267,308 

13,806 



634,666 

328,842 
49,439 

47.943 

11,961 

(nearly) 10,000 



Hampshire. 

Basingstoke . . 
Bournemouth. . 
Farnborough . . 
Gosport (and 

Alverstoke) 
Isle of Wight : 

Newport . . 

Ryde .. .. 
Itchen 

Portsmouth . . 
Southampton . . 
Winchester . . 



Herefordshire 

Hereford . . 



POPULATION. 

.. 798,758 

(nearly) 10,000 

47.003 
11,499 



28.879 

10,911 
11,042 

13.097 
189,160 

104,911 

20.919 

114,401 

21,382 



Hertfordshire 

Cbeshunt 

East Barnet Valley 
Hemel Hempstead 
Hertford . . (nearly) 
Hitchin . . 
St. Albans 
Watford .. 



Kent 

Ashford . . 

Beckenham 

Bexley 

Bromley . . 

Canterbury 

Chatham . . 

Dartford .. 

Deal 

Dover 

Erith 

Faversham 

Folkestone 

Gillingham 

Gravesend 

Maidstone 

Margate . . 

Northfleet 

Ramsgate 

Rochester 

Sheerness 

Tunbridge 

Tunbridge Wells 

Liancashire 

Accrington 



250,350 

12,288 
10,094 
11,264 
10,000 
10,072 
16,019 
29,023 



1,351,849 

12,808 
26,330 
12,917 

27,358 
24.868 

40,753 
18,643 

10,575 
41,782 

25.295 
11,290 

30.694 
38,933 

27,175 
33,516 

23,057 
12,913 

27,693 
30.622 
18,273 
12,736 
33.388 



4,406,787 

43,095 






I70 



SPECIMEN ADVERTISEMENT. 



SUCCESSFUL ADVERTISING. 



171 



It* 







i 



K 



POPULATION. 

Ashton-in-Makerfield 18,695 

Ashton-under-Lyne 43,890 

Atherton 16,211 

Bacup 22,505 

Barrow-in-Furness 57.584 

Birkdale 14,197 

Blackburn . . . . 127,527 

Blackpool . . , . 47,346 

Bolton 168,205 

Bootle 58,558 

Burnley 97,044 

Bury 58,028 

Chadderton 24,892 

Chorley 26,850 

Clitheroe 11,414 

Colne 23,000 

Crompton . . 13.427 

Dalton 13,020 

Darwen 38,211 

Denton 14.934 

Droglesden .. .. 11,087 

Eccles 34,369 

Failsworth 14,^52 

Farnworth . . 25,927 

Fleetwood . . . . 12,093 

Garston 17,288 

Gorton 26 564 

Great Harwood . . 12,014 

Haslingden . . , . 18,543 

Haywood 25,461 

Hindley 23,504 

Horwich 15,083 

Ince-in-Makerfield 21,270 

Lancaster . . . . 40,329 

Leigh 40,001 

Levenshulme . . ,. 11.485 

Litherland . . . . 10,539 

Littleborough . . .. 11,166 

Liverpool 684,947 

Manchester . . . . 543,969 

Middleton 25,178 

Morecambe .. .. 11,798 

Mossley 13.452 

Moss Side . . . . 26,677 

Nelson 32,816 

Newton-in-Makti field 16,699 

Oldham 137,238 

Oswaldtwistle. . .. 14,200 

Padiham . . . . 12,205 

Pemberton .. .. 21,664 

Preston 112,982 

Prcstwich . . . . 12,839 



POPULATION. 

Radcliffe 25,368 

Ramsbottom . . . . 15,920 

Rawtenstall .. 31,052 

Rochdale 83,112 

Royston 14,881 

St. Helens . . . . 84,410 

Sal ford 220,956 

Southport . . . . 48,087 

Stalybridge . . . . 27,674 

Stretford 30,346 

Swinton (and Pendle- 

bury) 27,001 

Tarton 12,353 

Ty Idesley (with 

Shakersley) . . 14,843 

Warrington . . . . 64,241 

Walton-le-Dale .. 11,271 
Waterloo (with Sea- 

forth) 23,101 

Widnes 28,580 

Wigan 60,770 

Withington . . . . 36,201 

Worsley . . - • . , 12,448 

Leicester shire . . 433,994 

Hinckley 11,304 

Leicester 211,574 

Loughborough .. 21,508 

Lincolnshire . . 498,781 

Boston 15,667 

Cleethorpes .. .. 12,578 

Gainsborough.. .. 17,660 

Grantham . . . . i7,593 

Great Grimsby .. 63,138 

Lincoln 48.784 

Louth . . (nearly) 10,000 

Spalding . . (nearly) 10,000 

Middlesex . . . . 3,585,139 

Acton 37.744 

Brentford .. .. 15,171 

Chiswick 29,809 

Ealing 33.040 

Edmonton .. .. 46,899 

Enfield 42,738 

Finchley 23,591 

Friern Barnet. . .. 10,101 

Hanwell 10,437 

Harrow 10,220 

Hendon 22,450 



f 



SUCCESSFUL ADVERTISING. 



173 



172 



SPECIMEN ADVERTISEMENT. 



f 



rf/ 




The Secrets 



V2 



f 



fl 
11 



Good Laundry Work 




MACNINERY. 

Our machinery is of 
latpHt and most |H>rfect 
pattern enaMinfj u to 
deal thoroughly with 
any quantity of work. 
We havj- on occasion 
laundried no fewer than 
8,618 Hhirts in a wei k 



Dublin 



WATER. 

We purifv and noften 
the wlioh- of the 40,()00 
nallons which we use 
dailv, thus ensnrinn 
urea'ter purltv and 
more snowy wiilteness 
1 1 an hy any other 
means 



Laundry Co 




EXPERIENCE. 



Thi> 



of 



supreme 
importance in the 
Laundry trade. Oi r 
priiicii)al has beenovt r 
80 years in the business, 
and his chief assistants 
have an almos equally 
long record. 



PUNCTUALITY. 

We claim in this 
respect a unique record 
■_in the regularity of our 
'deliverie* at almost the 
.name h. ur from week 
'to week. 



% 



i 





The Dublin Laundry CoXtd. 

p^^ 4MiHtown,Co.Dublin.# ^ "^ 



Six -inch Double Column Newspaper Advertisement. 



h 



f 



Heston (and 
Islesworth) 

Hornsey . . 

Southall 

(and Norwood) 

Southgate 

Teddington 

Tottenham 

Twickenham . . 

Willesden 

Wood Green . . 



POPULATION 

30,838 
72,056 

13,200 

14.993 
14,029 

102,519 
20.991 

114,815 
34.183 



Monmouthshire 

Abercarn 

Abersychan . . 
Abertillery 
Bedwellty 
Blaenavon 
Ebbw Vale 
Nantyglo (and 
Blaina) 

Newport 

Risca . . (nearly) 
Tredegar 



292,327 

12,607 
17,768 
21,955 
(nearly) 10,000 
10,869 

20.993 



13.491 
67,290 

10,000 
18,574 



Norfolk . • • 

Lynn 

Norwich 

Yarmouth 

(and Gorleston) 



460,040 

20,289 
111,728 

51.250 



North amp ton- 
shire 338,064 

Kettering 28,653 

Northampton.. .. 87.021 

Peterborough . . . . 30,870 

Rushden 12,460 

Wellingborough .. 18,412 

Northumberland 602,859 



Ashington 
Bedlington 

Benwell andFenham) 
Berwick 



Cowpen . . 
Earsdon . . 
Gosiorth . . 

Newburn 

Newcastle-on-Ty ne 
Tynemouth 

Walker 

Wallsend 



13.956 

18.768 

18.347 
13.437 
17.803 
(aearly) 10,000 
10.605 

12,503 
214,803 

51.514 
13.335 
20,932 



POPULATION. 



Nottingham- 
shire 614,637 

Bees ton . . (nearly) 10,000 



Carlton . . 
East Retford . . 
Hucknall Torkard 
Kirby-in-Ashfield 
Mansfield 
Newark 
Nottingham 
Sutton-in-Ashfield 
Worksop . . 



Oxfordshire 

Banbury . . 
Oxford . . . 



Shropshire ■ 

Oakengates . 
Oswestry . . 
Shrewsbury . 
Wenlock . . 



(n 



Somersetshire 

Bath 

Bridgwater 
Frome 
Taunton . . 
Weston-Super-Mare 



10,041 
12,339 
15.250 
10,318 
21,441 

14.985 

239.753 

14.862 

16,112 

182,768 

12,967 

49.413 



early) 



239,231 

10,837 
io,ooo 

28,396 

15.866 



508,104 

49,817 
15,209 

11.055 
21,078 

19.047 



Yeovil 



(nearly) 10,000 



..1,234,382 

13.679 



Staffordshire 

Audiey . . 

Bilston 24,034 

Brierley Hill . . .. 12,040 

Brownhills . . . . 15,252 

Burslem 38,766 

Burton-on-'i rent . . 50,386 

Cannock 23,992 

Coseley 22,218 

Darlaston . . . . 15. 39^ 

Dudley 48,809 

Fenton 22,742 

Handsworth . . . . 52.921 

Hanley 61,524 

Leek 15.484 

Longton 35.825 

Newcastle-under-Lyme 19,914 

Rowley Regis . . 34.669 

Sedgley I5.95i 

Smethwick . . . . 54. 560 

Stafford 20,894 



m 



.- 4'i 



174 



SPECIMEN AbVERTISEMENT. 



SUCCESSFUL ADVERTISING. 



»75 



4 



u, 



Da r try 



HAVE YOU <uiythiiig that jom want DYED 
or DRY-CLEANED 7 «f w, tend it right 
along to i>»^ If w€, by our NEW SPECIAL 

PROCESSt c^Jinot t'vc yoo ■atlBfactioo, you 
wUl mmwtr b« kAtUflod elaewhere IF yoar aoiied 
BToalBg DrcM (do mattor what material or how 
elaborate), doct aot come back to yoa leokln| like 
ae«, don't gire na any more ordore WHEN 
WE DYE i^n article. It !• dyed a hrtUlaat and 
permanent ootonr. and there la no " dyed " look 

»boat it WHEN WE CLEAN »^ ^^O" 

that article looka aa treah and nice aa a oa« one 
and there la no * cleaned ° look or amell aboOt It. 
Addreaa your pareel, |iTing FULL particulare, to 

DARTRY DYE WORKS. Jr:;^ DUBLIN. 

Oeodt rvturaed CARJIIACE FREf if thia i»ap«r )• named. 
NIW rmCI UfT nev ready-^free. Write for It. 



Dye i ng 



:?: 



Six-inch Double Column Newspaper Advertisement. 



H 



1 



POPULATION. 

Stoke-on-Trent . . 30,456 

Tipton 30.543 

Tunstall i9,492 

Walsall 86.440 

Wednesbury . . . . 26,544 

West Bromwich .. 65,172 

Willenhall .. .. 18,513 

Wolverhampton .. 94, 179 

Suffolk 384,198 

Bury St. Edmund's 16,255 

Ipswich 66,622 

Lowestoft . . . . 29,842 

Surrey .. .. 2,008,923 

Aldershot 30. 974 

Barnes 17.822 

Caterham (nearly) 10,000 

Chertsey 12,762 

Croydon 133.885 

Epsom 10,915 

Esher . . . . (nearly) 10,000 

Guildford .. .. 1 5,937 

Kingston 34,375 

Penge 22,468 

Reigate 25.993 

Richmond . . . . 31,677 

Surbiton 15.019 

Sutton 17.224 

Walton 10,329 

Wimbledon .. .. 41,604 

Woking 16,222 

Sussex 605,052 

Bexhill 12,210 

Brighton 123,478 

Chichester . . 12,241 

Eastbourne . . . . 43,337 
Hastings (and St. 

Leonards) . . . . 65,528 
Horsham.. (nearly) 10,000 

Hove 36.542 

Lewes 11.249 

Worthing . . . . 20,006 

Warwickshire.. 897,678 

Aston 77.310 

Birmingham . . . . 522,182 

Coventry 69,877 

Erdington . . . . 16,366 

Leamington Spa . . 26,888 
Lye (and WoUescote) 10,972 



Nuneaton 
Rugby 

Sutton Coldfield 
Warwick . . 



Westmoreland 

Kendal 



Wiltshire 

Salisbury . . 
Swindon . . 
Trowbridge 



POPULATION. 

24995 
16.830 

14,264 

11,889 

64,305 

14.183 

273,845 

17,117 
44,996 
11.526 



W^oroestershire 488,401 

Kidderminster . . 24,692 
Kings Norton (and 

Northfield) .. 57,120 

Malvern 16,448 

Oldbury 25,191 

Redditch 13-493 

Stourbridge . . . . 16,302 

Worcester . . . . 46,623 



Yorkshire 

Barnsley 

Batley 

Beverley 

Bingley 

Bradford 

Bridlington 

Brighouse 

Castleford 

Cleckheaton 

Dewsbury 

Doncaster 

Elland . . 

Eston 

Featherstone 

Golcar 

Goole 

Halifax . . 

Handsworth 

Harrogate 

Heckmondwike (nearly) 

Hoyland Nether . . 

Huddersfield . . 

Hull 

Keighley . . 
Leeds 
Liversedge 
Mexborough . . 
Middlesborough 



3,585,122 

41,083 

30.321 
13.185 
18,448 

279,809 
12,473 
21,735 
17.382 
12,523 
28,050 
28,924 
10,412 
11,182 
12,093 
10,000 
16.576 

104,933 

14 157 
28,414 
10,000 
12,464 
95.008 

240,618 
41.565 

428,953 
13.978 
10.417 

91,317 



(nearly) 



1] 



176 



SPECIMEN ADVERTISEMENT. 





ENAMELINE 

The Modern Stove POLISH 




UNAPPROACHABLE 

LARGER I SAME 
S I ZES I PRICES 



I £ 



Fm'inch Double Column^Newspaper Advertisement. 



SUCCESSFUL ADVERTISING. 



177 



POPULATION. 

Mirfield 11,346 

Morley 23,638 

Normanton .. .. 12,353 
Ormsby . . (nearly) 10,000 

Ossett 12,886 

Otley . . (nearly) 10,000 

Pontefract . . . . 13,422 

Pudsey 14,907 

Rawmarsh . . . . 14,587 

Rotherham . . 54i348 

Rothwell 11,702 

Saddleworth . . . . 12,319 

Scarborough . . . . 38,160 

Sheffield 380,717 

Shipley 25,570 

Skipton II ,986 

Skelton 13.239 

Sowerby Bridge .. 11.477 

Stanley 12,158 

Swinton 12,217 

Thornaby-on-Tees 16,053 

Thornhill 10,290 

Todmorden .. .. 25,419 

Wakefield .. .. 41,544 

Whitby .. .. .. 11.748 

Whitworth (nearly) 10,000 

Wombwell .. .. 13,252 

Worsborough . . .. 10,335 

York 77.793 

NORTH WALES, 

Anglesey .. .. 50,590 

Holyhead . . 10,072 

Carnarvonshire 126,835 

Bangor 11,269 

Carnarvon (nearly) 10,000 

Denbighshire 129,935 

Wrexham . . . . 14,966 

Merionethshire 49,130 

Festiniog 1 1.435 

SOUTH WALES. 

Carmarthenshire 135,325 

Carmarthen (nearly) 10.000 
Llanelly 25,617 

Glamorganshire 860,022 

Aberdare 43.357 



POPULATION. 

Barry 27,028 

Caerphilly . . 15,835 

Cardiff 164.420 

Maesteg 15.013 

Merthyr Tydvil . . 69,227 

Mountain Ash .. 31,093 

Neath 13.732 

Ogmore (and Garw) 19,912 

Penarth 14,227 

Pontypridd . . . . 32,319 

Rhondda 113. 735 

Swansea 94.514 

Pembrokeshire 88,749 

Pembroke .. .. 15,853 

SCOTLAND. 

Aberdeen . . . . 304,420 

Aberdeen .. .. 153.497 

Fraserburgh .. .. 9.715 
Huntly . . (nearly) 5,000 

Newhills 5,753 

Petercutter (nearly) 5,000 

Peterhead .. .. 15,146 

Argyll 73,665 

Campbeltown.. .. 10,236 

Dunoon 10,465 

Kilmore and Kilbride 6,301 

Ayr 254,436 

Anchinleck . . . . 6,604 

Ardrossan .. .. 11,846 

Ayr 31,541 

Beith 7.523 

Dairy 8,210 

Dalwellington . . . . 5,261 

Dundonald .. .. 11,249 

Galston 6,979 

Girvan .. .. (nearly) 5,000 

Irvine 6,457 

Kilbirnie 7,207 

Kilmarnock .. 33.^39 

Kilwinning . . 8,123 

Largs 5,495 

Londoun 8,204 

Maybole 7,889 

Muirkirk 5.670 

New Cumnock . . 5.367 

Old Cumnock.. 5.143 

Riccarton . . . . 8,072 

Stevenston . . . . 9,498 



I i^ 



178 



SPECIMEN ADVERTISEMENT. 



SUCCESSFUL ADVERTISING. 



179 






11 I 



:u 




arranted 
Seven Years. 



Ittustratioa showing the 
High-grade Movement. 



BRITISH MADE WATCH 



xou send ntilv su »^-. ^.t...-. .. '^l 



ff 



(Regd.) English 
Lever, 



You send only 5s. to start with 

J. C. CRAVES' "Express 

• • JS2. lOs. Od 

Juaranteed British Manufacture .ssentf,.r -4/* 

ou complete the purchase in ni" mo^e mo„,h ?■ A* ' ^"*^ '^ /"'l^ *•** »«t'sfied with it 
ou are not satisfied, return the va ch a^j v^. > Payments of the same amount, li 
Watches. Jewellery. Clocks Cut!erv'andpC./vr'L' "^ '?''^"' y refunded. 
Free on application.' A^ent^ Wanted n^)-''"^ ^*^'f ' **=• Catalogue 
I n ^BAwr/ 0/ Good commiss.on. Apply for terms 

J G GRAVES. 31, Division Street. SHEFFIELD 



Five inch Double Column Newspaper Advertisement. 



POPULATION 

Banff 61,487 

Gamrie 6,408 

Keith 6,828 

Rathven 14,064 

Bute 18,786 

Rothesay 9.376 

Caithness . . 33,859 

Latheron .. .. 5,216 

Thurso 5*407 

Wick 12,246 

Clackmannan . . 32,019 

Alloa 16,857 

Alva 5,641 

Tillicoultry ..(nearly) 5,000 

Dumbarton . . 113,870 

Bonhill 14,581 

Cardross 11, .387 

Cumbernauld . . (nearly) 5,000 

Dumbarton .. 15,167 

Kirkintilloch . . . . 14,401 
New or East Kilpat- 

rick 10,815 

Old or West Kilpat- 

"ck 27,447 

Row 11,193 

Dumfries .. .. 72,569 

Annan 7>oyi 

Dumfries 18,148 

Edinburgh . . . . 488,647 

Cockpen . . . . (nearly) 5,000 

Colinton 5i499 

Dalkeith 7,297 

Duddingston .. .. 11,203 

Edinburgh .. .. 303. 594 

Inveresk 14.648 

Lasswade . . 9,708 

Leith 78.894 

Liberton 7.234 

Penicuik 5.097 

West Calder . . . . 8,091 

Blgin (or Moray) 44,808 

Drainie 11,380 

Elgin 10,277 

Forres 5,242 



POPULATION. 

Fife 218.843 

Abbotshall . . 7.733 

Auchterderran . . 8,626 

Beath 15,811 

Burntisland . . . . 5,600 

Cupar 6,768 

Dunfermline .. .. 31,697 

Dysart .. .. .. 16,042 

Forgan .. (nearly) 5,000 

Kirkcaldy .. .. 14,176 

Markinch .. .. 6,803 

Scoonie 6,342 

St. Andrews (and 

St. Leonards) . . 9,410 

Wemyss 15.031 

Forfar 284,078 

Arbroath . . . . 24,678 

Brechin 10,444 

Dundee 163,619 

Forfar 12,882 

Kirriemuir . . 5.902 
Mains (and 

Strathmartine) 5.486 

Monifieth .. .. 11,672 

Montrose 14,026 

Haddington . . 38,662 

Dunbar 5,031 

Haddington .. .. 5,125 

Tranent 6,117 

Inirerness . . . . 90,182 

Inverness . . . , 27,070 

Harris 5,275 

South Uist . . . . 5,515 

Kincardine . . 40,918 

Fetteresso . , . . 5,421 

Kirlicudbright . . 39,407 

Troqueer 6,599 

Urr (nearly) 5,000 

Lanark .. .. 1,339,289 

Avondale 5.772 

Blantyre 14,151 

Both well 45.904 

Cadder 10,475 

Cambuslang . . . , 20,212 

Cambusnethan . . 28,386 

Carluke 8,962 



i8o 



SUCCESSFUL ADVERTISING. 



r*3 



h ^ 



I* 



POPULATION 

Carnwath 5.837 

Dalserf 16,122 

Dalziel 37,261 

Glasgow 57^569 

Govan 341.443 

Hamilton 40.371 

Lanark 8,103 

Lesmahagow . . . . 10.953 

New Monkland . . 36,787 

Old Monkland . . 53*238 

Rutherglen .. .. 21.012 

Shotts 15.561 

Linlithgow.. .. 65,699 

Bathgate 14,001 

Borrowstonness 

and Corriden .. 11,472 

Linlithgow 8,076 

Uphall 10,535 

Whitburn . . . . 6,835 

Nairn 9,291 

Nairn 5.732 

Peebles 15,066 

Peebles 5,8io 

Perth 123,262 

Blairgowrie (nearly) 5,000 

Criefl 5.706 

Perth 29,799 

Renfrew . . . . 268,934 

Cathcart 28,358 

Eastwood . . . . 18,886 

Greenock 68,190 

Inverkip 7,263 

Kilbarchan 7,226 

Kilmalcolm . . . . 4,869 

Neilston 13.714 

Paisley 99,899 

Port Glasgow . . . . 16,888 

Renfrew I5»i43 

Ross and 

Cromarty . . 76,421 

Stornoway . . . . 12,983 



POPULATION 

Roxburgh . .. 48,793 

Hawick 18,502 

Jedburgh . . . . (nearly) 5,000 
Kelso . . . . (nearly) 5,000 
Melrose . . . . (nearly) 5,000 

Selkirk 23,339 

Galashiels . . . . 13.952 

Selkirk 7,090 

Shetland . . . . 28,185 

Lerwick 6,519 

Stirling 142,338 

Campsie 5.424 

Denny 8,268 

Falkirk 36.632 

Grangemouth.. .. 17,463 

Kilsyth 9.879 

Larbert 11,683 

Muiravonside. . . 5,332 

Slamannan . . . . 5,286 

Stirling 18,609 

St. Ninians . . 8,160 

IRELAND. 

Dublin City . . 289,108 

Blackrock . . . . 8,719 

Kingstown . . . . 17.356 

Pembroke . . 25,524 
Rathmines and 

Rathgar . . . . 32,472 

Belfast 348,965 

Cork 75.978 

Drogheda 12,765 

Dundalk 13,067 

Galway 13,414 

Kilkenny 10,493 

Limerick 38,085 

Lisburn ii,459 

Londonderry . . . . 39,873 

Lurgan ii,777 

Newry 12,587 

Sligo 10,862 

Wexford 11.154 



SUCCESSFUL ADVERTISING. 



181 



Over-Sea Markets. 



CHE sense of uneasiness which some British manu- 
facturers evince in regard to their mercantile affairs 
fortunately has no concern with the Colonies, to 
whom the British exporter natuially looks, and from 
whom he reasonably expects, unswerving loyalty. 

There have been disquieting forebodings and dismal 
forecasts regarding the prospects of British trade abroad, 
which may have discouraged industrial enterprise ; but as 
every cloud has a silver lining, so it has been demonstrated 
in a most unmistakable and gratifying manner, that 
Colonials, at any rate, are most enthusiastic believers in 
the British-made article. 

Public feeling has also been stirred anew to a sense of 
joyous anticipation of a greatly increased trade between 
our Colonial possessions and the Mother Country. Con- 
ceived in a spirit of Patriotic and Imperial duty, the 
late tour of the Prince and Princess of Wales has 
had, and will continue to have for a long time, a very 
beneficial influence on British trade beyond seas. Those 
memorable visits undertaken at much personal sacrifice 
and with an element of risk, cannot but operate bene- 
ficially in strengthening British trade interests in the 
Colonies, and the result of their beneficence and kindly 
patronage so unselfishly bestowed in all directions, has 
already stimulated the ingrained love for British goods, 
and re-established that love where the stress of foreign 
competition had threatened to destroy it. 

Superficially, and to unthinking men, the entire round of 
Royal engagements have been spectacular functions with 
the inevitable tinge of frigidity, but underlying them all 
has been the feeling of personal affection, intensified more 
and more as the illustrious pair continued their travels, 
which must augur well for Colonial trade in the near future. 



II 



if * 



.it 



182 



SUCCESSFUL ADVERTISING. 



It is evident that the mainstay of Britain's over-sea 
trade will be its Colonial section, for in the Colonies there 
IS an established liking for everything British. 

By tracing the successive stages of the Royal Tour, and 
mentally noting the enormous and varied classes of people 
who were touched on the way, it is possible to realise, to 
some extent the amount of trade which might be developed 
with the Colonies. 

The enterprise of British traders should be stirred to 
enthusiasm by the favours bestowed by the Royal couple 
for no better omen of British prosperity could be found 
than in the cordiality shown on those visitations. From 
Gibraltar to Malta, from Malta to Ceylon, Ceylon to 
Singapore, then onward to Australia, New Zealand, 
Mauritius, Natal, Cape Town. Ascension, and Canada 
there has been an awakening which has stirred every 
buying inipulse, and warmed up the existing affection 
for Great Britain. Every place mentioned is peopled for 
the most part with Britishers and others claimin/British 
parentage, accustomed to English ways, brought up as 
far as possible m English fashion. Many of these had 
never set eyes on English Royalty before, or taken such an 
intense interest m the doings of the old country, or the 
pans of their future King and Queen. Newspapers and 
hterature of all kinds m the distant Colonies recorded with 
marked enthusiasm the progress of events in Great 
Britain knowing that the Royal visits set people yearning 
for a better knowledge of Great Britain, and the thin^rs 
which most concern her from one week to another. 

The distance which separates the various Colonies 
should not suggest the erroneous supposition that the 
needs of each Colony are entirely opposite. English 
people cannot shake off their home habits, their likes and 
dislikes absolutely ; the old longings are there, no matter 
m what chme their prospects are centred, and it there- 
fore follows that the British trader has a better chance of 
increasmg his Colonial business because he understands 
the characteristics of the people he appeals to, and the 
possibilities of doing good trade are far more favourable 
than If he were seeking a commercial foothold in some 
foreign country. 

^/^/'o/^s of purely foreign business we have to remember 
that almost every country save ours safeguards its home 
markets from outside competition to some extent 



i 



SUCCESSFUL ADVERTISING. 



183 



consequently the British merchant has not only to compete 
on sheer merit alone, but has to pdy certain import duties 
before he can get within earshot of foreign buyers. This 
places him at a disadvantage, but in spite of Protectionist 
regulations, coupled with the inseparable expense of 
freight, insurance, etc., he can often beat his foreign 
neighbours on their own ground. On the other hand, 
England is a free- trade country, but whether we can stand 
alone in our adhesion to free trade remains to be seen. 
Our duty is to combat things as they are. What they 
might be, and what we should like them to be, are matters 
beyond the power of individual effort. 

The reason the British manufacturer holds his own in 
some foreign markets is that the British article is in most 
cases far superior, and although natural prejudice prevents 
some foreigners recognising this superiority, it is not 
strong enough to warp the judgment of the majority, 
or to materially affect the transacting of a healthy business. 
So far as Colonials are concerned, we know that those who 
have tried British and Foreign articles of similar character 
side by side, freely admit that in the long run the British 
article is far superior, and therefore the more acceptable. 
Sometimes, however, the British manufacturer presumes 
too much on this, and, knowing the preference for British 
goods, imagines that anything, however out of date and 
unsuitable, will find a ready sale because it is British. 

The present outlook is cheery, and should arouse John 
Bull out of his feeling of stolid contentment, which he 
is often said to be guilty of harbouring too much to the 
detriment of his own interests. There is a supreme trade- 
power in all the British Colonies, and we take pride in the 
fact that in most instances that supremacy is Britain's. 
It is a power, however, which might be developed and 
assisted to the general good of home manufacturers. And 
in the wide and various divisions of Colonial trade there 
are loopholes through which foreign rivals may creep, unless 
the strictest vigilance be observed. We have instances of 
the Germans, and of our friendly rivals, the Americans, 
getting into foreign markets which we had come to regard 
as our own little tit- bits of foreign trade. Similar encroach- 
ment has occurred in the Colonies, but not to anything of 
the same extent, because Colonials shew a preference for 
British-produced articles. 



'■ ■> 



ii'* 



; i « 



1 84 



SUCCESSFUL ADVERTISING. 



SUCCESSFUL ADVERTISING. 



185 






H 



I 



■ % 



The British manufacturer, however, is sometimes remiss 
in not adapting himself sufficiently to Colonial and Foreign 
requirements in matters of design, packing, prompt ship- 
ment, and so on. Plenty of people find fault with him and 
justly so, but few have volunteered sound advice by which 
he could profit and improve his position in the commercial 
world. The question of advertising— the Hfe-blood of all 
successful business— has rarely if ever been mooted in 
connection with the building of Colonial and Foreign 
business or for increasing it, and yet from our experience 
we know it is one of the surest ways of getting trade from 
over seas, other conditions, of course, being accepted. 
Imagine just for one moment the thousands upon thousands 
of persons who thronged the harbours and quays of the 
Colonial ports to get a glimpse of the Royal couple whose 
tour has so auspiciously ended ; men, women and children, 
mainly of British blood, requiring innumerable articles and 
things of British manufacture, and all for the most part 
diligent readers of Colonial newspapers. Yet few British 
manufacturers deem it worth whileto appeal to all this seeth- 
ing mass of humanity ! The more the question of seeking 
Colonial and Foreign business is considered, the more in- 
delibly does the conviction imprint itself in the mind of the 
thinking man that there is a very great deal of business to be 
done in the Colonies if it is sought fi07i', and in the right way. 
We refer to advertising and recommend it advisedly 
because there is no doubt that it is one of the most 
powerful business levers a man can have either for home 
or foreign trade. Jt is a glaring mistake to imagine that 
because the Colonies are scattered, it is necessary to spend 
a fabulous sum to appeal to the various populations by 
means of advertisements, neither is it right to suppose that 
there is any great risk in carrying on a Colonial 
or Foreign advertising campaign on lines such as we 
recommend to seekers of Colonial and Foreign trade, and 
which have been found eminently successful. The subject 
IS a very big one to discuss in print, and it is almost 
impossible to go into detail. Different countries demand 
different treatment; for although the English language is 
spoken in all the Colonies, climatic conditions naturally 
give some things a ready sale and make others a drug in 
the market. The situation has to be carefully analysed 
the dispositions of the people taken into account, and the 
advertising planned accordingly. 



The advertising should only be done when all other 
conditions are favourable. Let us emphasise once more 
the absolute necessity of British merchants adapting their 
wares to the needs of Colonial and Foreign markets. All 
advertising is useless unless there are proper business 
methods behind it. Complaints are made over and over 
again that English houses will not make such alterations 
in their wares as are absolutely essential to their useful 
employment in the Colonies and foreign parts, the con- 
sequence being that the more adaptive foreigner grasps 
the opportunity of getting his foot in, and very often 
succeeds in pushing the Britisher's foot out. This is not 
as it should be. Colonials are naturally the best judges as 
to what suits their particular surroundings, and this lack 
of adaptiveness on the British manufacturer's part is a 
very sore point with Colonials and foreigners willing to 
purchase British goods if only they may be sure of obtain- 
ing them in the design and manner they desire. The 
Mayor of Kimberley has been so impressed by this British 
failing that he has made some epigrammatic comments on 
the matter which a writer in The British and South African 
Export Gazette recently paraphrased thus : — 

"Not enough inventiveness. 

Clinging to antiquity; 
Not enough attentiveness, 

For iiis trade's ubiquity ; 
Methods too conservative, 

No adaptability ; 
Stiff, when should be curative. 

Bending to utiHty." 

These lines are applicable to every country where the 
British merchant is doing or seeking business. 

The situation demands prompt action if British trade is to 
be efficiently safe-guarded and its welfare promoted. There 
must be reform in home methods of manufacture and 
export, a more ready response made to the varying needs 
of Colonial and Foreign markets. Existing markets should 
be protected by good service, diplomatic methods, and 
adaptiveness. Granted all this there should be a course of 
systematic well-directed advertising to stimulate growing 
businesses, to increase existing trade connections, and to 
create a feeling of unity and confidence between purchaser 
and vendor which is so desirable in business negotiations 
over seas. Smiths' Advertising Agency is conducting 



1 86 



SUCCESSFUL ADVERTISING. 



li 



f;»| 
i 

In * 






some Colonial and Foreign Advertising campaigns for 
clients which are bringing satisfactory resuhs. We have 
given our attention to the subject for years, diHgently 
followed the trend of political events, the growth and ex- 
pansion of the Foreign and Colonial Press, and taken every 
possible means to discover the best media in all the 
Colonies, in India, and in foreign countries, the experience 
and information thus obtained enabling us to map out an 
advertising campaign with every possibility of success. 
If any British manufacturer contemplates advertising in 
the Colonies or any country over seas, we shall be pleased 
to give him the benefit of this experience and the unique 
information we have systematically collected ; he may 
know something of our plans either by writing or personal 
call. We will submit estimate of lowest rates, specimens 
of the best Colonial and Foreign media, and other particu- 
lars absolutely free of charge. The present situation 
holds out every inducement to British merchants seeking 
trade in the Colonies and abroad. There is evidence in 
abundance as to the present and future value of the 
markets, and they only need to be exploited on modern 
and approved lines. 




SUCCESSFUL ADVERTISING. 



187 



TRUISMS. 



Good advertising generally means good business. 



my$ 



Advertising means progress, and progress— prosperity. 



1^ 



Advertising an inferior article emphasises its inferiority. 



Every business may be benefited by judicious advertising. 

Circumstances alter cases, and no kind of advertising 
is ideal. 

The ''know-all" kind of man generally knows nothing 
about advertising. 

«^ 

Character makes the man, and good advertising makes 
good business. 

Last year's advertisements will hardly suffice to sell 
this season's goods. 

One more line may spoil the advertisement ; one line 
less may improve it. 

No matter whether your advertising be little or much, it 
cannot be too well done. 

Continue advertising, and the public is bound to be con- 
vinced sooner or later. 

Every advertisement should offer something desirable, 
and state why it is desirable. 



1 88 



SUCCESSFUL ADVERTISING. 



u 









Judicious advertising has made many a local business 
national in scope and character. 

No two advertising campaigns are identical, because no 
two businesses are identical. 

The man who says that advertising never pays has 
never had an expert to help him. 

mm 

Many large advertisers have retired on princely in- 
comes ; non-advertisers into obscurity. 

Many will find fault with your advertising, but there are 
precious few who can really help you. 

mm 

In advertising it is possible to be too brief and also too 
long-winded. Strike the middle course. 

It is just as extravagant to stop advertising as to 
advertise recklessly. Both are fatal. 

Some people have good advertising ideas, but lack the 
ability to put them into successful operation. 

mm 

It is useless fishing for jack with a fly hook or to seek 
big results from a small advertising campaign. 

Most advertisements contain ** food for reflection," but 
much of it is poorly cooked and roughly served. 

Increasing competition will compel non-advertisers to 
advertise, and present advertisers to advertise more. 

mm 

Advertisements, like high - pressure steam, must be 
directed along proper channels to exert their full power. 



SUCCESSFUL ADVERTISING. 



189 



A man who advertises goods he cannot supply makes a 
fool of the public. Make your advertisements truthful. 

Vague or involved advertisements bother the public ; 
clear, crisp, inoff"ensive ones economise time and money. 

Almost every subject lends itself to argument, but the 
man who argued against advertising would be laughed at. 

Advertisements that bring business are those which 
impress and "get home " in an unobtrusive but sure manner. 

mm 

Advertising cannot be conducted on a basis of fixed 
rules, but must be arranged to suit prevailing conditions. 

mff 

Advertising has kept many a man in business, and 
neglect of advertising has compelled many a man to leaveit. 

m^ 

People who pride themselves on their smartness are 
often a long way behind the times with their advertising. 

mp 

Advertising is the only effective way of connecting the 
man who has something to sell with the people who wish 
to buy. 

m^ 

Gladstone used to sum up a nation's prosperity by the 
nation's advertisements, and the public sum up a man's 
prosperity by the frequency of his advertising announce- 
ments. 

mff 

** Thirteen " may be regarded as " unlucky " by the 
superstitious, but thirteen insertions of a good adver- 
tisement in a good medium has brought good business 
to many. 

A man who tries to be his own lawyer generally leaves 
his estate in a muddle. The man who thinks he knows as 
much about advertising as an expert, drifts into speculative 
methods of advertising. 



li 



I 






igo 



SUCCESSFUL ADVERTISING. 



i£'' 



m 



Opinions once diametrically opposed to certain thin^rs 
have been entirely dissipated by good argument per- 
sistently directed. o & ^^ 

The advertiser who handles the right cue may '' cannon " 
and " pocket " his competitor. There are no '' flukes " in 
successful advertising. 

One strong point, briefly and interestingly put, will 
appeal more forcibly to the public than a dozen other 
points all grouped together. 

mm 

One "taking" advertisement will not ** do wonders " but 
many "taking" advertisements will bring satisfactory 
results in the aggregate. ^ 

Advertisements which contain involved, high-sounding 
phrases, make no impression upon the public ; terse, direct 
advertisements arrest attention and retain it. 

As a photographer takes pains in " posing " his subject, 
so the advertiser should study the effect of his advertise- 
ments. Preliminary trouble in this respect all counts for 
success. 

Advertisements which tell the nature of an article and 
why It should be purchased, appeal with greater interest 
to the pubic because they invite consideration All 
advertising should be more or less educational 



^^ 



SUCCESSFUL ADVERTISING. 



iqi 




# 



I 




^ 




The following pages contain a selection of 

Advertisements recently 
Placed by Us^ 



^ X X <^ 



the majority of which have been designed by 
this Agency. 

These announcements have almost invariably 
proved successful. Should YOU desire similar 
help, we are ever ready and willing to extend 
it. 



#> 











T 



192 



SPECIMEN ADVERTISEMENTS. 



m 




VfZbem 

VpOHX 

Vftxva 
yfCocoa *^ J 

WCxoa 
hZbaaa 

yTCocoa 
yfdoaa 
\ftxva 
yfCceoa 

yfCocoa 

VHMva 

VTCocoa 

YhbcM 
y^bm 

htmz 
yfbcoa 

yfCocoa 
\fdoaa 

yTCceoa 






REMEMBER \ 





Th« 
Food 





£S4iil>C^/T«^. 




than 


^1-COCi 


XL 


th« BMt 

COCOM. 


N Oort* N«t*iina to Try tt. 




A 0«lnt> Sampla of VH3o«M 
1* offarM] you Fix*. 




^ 


'^sp©! 




>l^ 


^"^ ^ r 


A^^J^^A 


oA 


^r^ 


t.A 




^K^iiMm 



yfcxM 








QRAND PROCESSION of MEN and WOMEN of all ClaMM 

Who hav* Uttiftad tc th« m*nts of VI. COCOA 

Aadro M i V'-OOOOA, Umltod. CO, aunhlH Raw. L»Wn, CC 






H^/jf?/^; Pa^tf Advertisement in Daily Papers. 



SPECIMEN ADVERTISEMENT. 



193 



^ 




^ 



m 



^ CATESBYS' DROLLERIES. I 

^ FIRST SERIES: DICKENS. 

4« 1^0. 2.-" SAM VB^EX-LER.'' 

"No time like the present, as the cove said 
ven he cut off with the Lord Mare's vatch. Ven 
you've made up your mind, wot's the use o' 
thinkin' any more about it. as the genelman said 
ven he precipytated hisself from the fourth-floor 
vmder. If you don't want to make you-- wife a 
widder by reason of her vorryin' yoli to buy her 
that Catesbys' Cork Liner what you've been 
a-promisin' of this last twelmonth or more, you'd 
betfer do the job and get it over an' done vjth, as 
the cannybiri said'-ven he clubbed the misshun'ry 
on his knowledge-box. Wot's the good of argyin' 
about it, ven you know it's the wery best thing as 
you can get, both for your money and your 
home, .as .the nurse said to the man who'd just 
been presented vith twms. Dash my veskit ' if 
you ros a man with, any feelin's to speak of 
you'd a-done it a/ore now. Eh woi's \h^K\ 
Not got the money? Wery likely, as the 
highvayman said to the old genelman whose 
pockets he'd gone through, but Catesbys' 
rules and reggylations vos made a-purpose to 
fit the hkes o' you. Go easy, my buck, and 
pay ven you likes. Them's Catesbys' terms, 
•and if they doesn't suit you, it's becos you're vun 
o' them chaps as ain't never satisfied with 
nuthmk, as the terrier said to the rat, wot 
grumbled ven he was bein' prowided with free 
lodgin's in t'other vun's mterior. Now, if 
you're well off with money, you takes your 'two 
shilhngs in the pund discount. What about 
•kemdge?' Why they pays it straight to 
your door. Send for the.r beautiful coloured 
designs at once ! " 



IP 



9^ 



t^ 



t 



3 CATESBYS' CORK LINO, t 

A QUALITY. B QUALITY. f^ 

3 yards by 3 ymrda £0 ,55, g^ r „ IP 

3 yards by i'A yards ^o .Is. M :.....:. f? ,t ^ j» 

d 3 yards by 4 yards Zi is. od. r ^ ^ 

^ 4 yards by 4 yards ^, g, od £\ '.l ^ |p 

^ CATESBY & SONS, Dcpt X, 65-67. TottcDham Court Road, LOKDOH. W ^ 

SK »«r..^^,„. (corvmcirr.J |m 

« f tlFTl ttTt « ^ wm'^^Wt^ W9 ^f t-f t ^ t K 

^Vhole Page Advertisement m Magazines and Half Double Column in 

Newspapers. jj 






194 



SPECIMEN ADVERTISEMENT. 



NEW SOUTH WALES, CAPE OF G OOD HOPE, SINGAPORE, 



(9 
HI 



< 
Z 

o 

< 
z 

CO 



< 
u 

N 



DIRECT FROM THE WHOLESALE SUPPLY C» 

17, Thomas St., Manohmter, to the PubMo, at Manufaoturers' Prices. 



LTD., 




Onr SPBCIJII. LlTBII. 

Marrrllou. VkIu*. in Rter 
ling StlTer (^.^t. .iponalun 
balAnrfi UUnt iinprT>T. 
menu Wtrruitad i TMr» 
roikllr loM 

■t ioi- 



a UmtJ Dl&jitonds, 

Ht in itar-.tuped ut- 
tlaf 18'Cl fold (iovi 
•tampad. SOr 40 
5S/' Supplied 
ia buDdwiina 
iral'ct-UiMd 



Weddint 
Riniti wid by 



»ei(b' 




Ii«41«a' Oold WMah, 
KayUM, riehljr «n«TmT«l 
M.bMultirull7 Unt«d 
wUU dik!. extn 
jewelled move- 
nMDt, accnntalT timnl, 
arratal flaw Gtunai- 
Uad (or * joariL t-ct. 

KM. <•/' 1 I4<t gold, 
I/-. Ittltialj engTfW 
•n tMctt «r»tch free. In 

*elTet'Uned ' 
L 




.01 
Claatar C»ntr« nf 

1* ftarli. .1 RuMe& 
•-ct (ioTt. etaiQivod. «/• 
l»-rt 1X» 



••nt'a Bflvar Kay 
laas Watsh. Rkch 

tim^ and g^i»rant>wd 
for A Tear. SO Worth 
double A retllf 
•troof. reUable watch 




Il«kl Gold Chaia 
Bracelet. Baautlfui 
flniah. ttainpad and 
gnarantaad Pri 

n-. as/', aof-, ae- 

eording la weight. 



Our Oold C%a*d 

Bracelet, complrCe with 
PadUxk ruid 8afet> 
Uhain oaani «Hti I8<t. 
Oold varrantad to 
•tana arid and gnaran 
t<«d to wear Uh« gold 
for faara. 11%. 





The Wholesale Supply Ca'« Englts>i Lever Watches arc the 
acme of perfection, both ai regards the workmanship and iimc- 
keeping qualities. 

Also our Specul Centre Seconds Chro«<Hp?ph. in Hall-marked 
Sterling Silver Cases, specially adapted (or Medical Men 
Engineers, etc. Are guaranteed accurate timekeepen. Kev 
wind. 75/.. Ktyho, 9Al' 



A to Yoat^' Warranty with 
ovory Wat»Hm 

Write for oor New Illustrated Wtioiesile Cat&!o«oe. 

AGENTS WANTED 
ALL OVER THE WORLD. 

Most liberal Conunlsslon Mtr offertd. 

Special Department for Foreign Orders 

Tt/*graphic AMntt : " Watchman, Mancht&ttr. " 



■olid Cold Chain 
Klltf. ""y faahion 
ablr t^ Hall inarked. 
7 6. lO'd. l4/«, l«<t. 
Hall markril. ao' , 
a«' . M. These 

IUai> an 
"of Sou* 



mot hoUaa 

tubiDfi 



>arfeat Stock 
and rinaat 
Aeaortment 
of Ring, in 
the I'nitod 
Kingdom. 
Send for ataa 
oard 



o 

> 

m 

o 
o 

r 
O 

2 

•< 

CO 

H 

r 



o 
o 

r 


o 

o 

> 

CD 

H 

IB 

I 
> 

c 

0) 

H 

> 




bkdlaa- aUrllM tU 

var Kaylaaa ar Hay 

Wlddlaf Wauh. 

Extra falahad. h'<rlioo 
lal iBo>aiiaDl. accuiala 
tlmekrepcr We arc 
sailing lAoasandt of ihia 
Watch ao Pteaae ••, 
la ardarlng If jou aaot 
kerlaaa or ke; via^ 



TASMANI A . LEEWARD ISLANDS, BARBADOS. NATAL. 



c 

> 
z 



SPECIMEN ADVERTISEMENT. 



'95 



THE DRINK FOR THE HOLIDAVS 



6^7' ' ~ 



^-:-^Sv> 



;^---v ^ 






TA 



1 ^V ' 






TOXSSEiR 



^V 



■. \ 



^v" 



f Vl ?t?^ Mewln* UmoM .r* us«d m Uie manufacture ' ) M|j\> 

t ^^"^J'^^'^ Lemoo«(e. You can n*Kh*r mak* nor \'h^ 

buy another beverage that ta«tes ao good or quenche. ^^ \| ,1 

A 4l» BOTTLE ' ^^' 
«AK£S TWO lAUONS Of MOST BELICIOUS UMONAOE 




WARNING. srj:j^£rT2S'J''£r'rS!tS?T 



It any difficuKy In obUining aend 4;d. 'for a 
twttie aufficient to make 2 gallon* te 

a FOSTER CUARK « Co, MAIOSTOWE 





1 



^y/ 



m~ 



V 




Whole Pa^e Advertisement in Magazines. 



Whole Page Advertisement in Dailies^ 



H— 2 



196 



SPttlMhN ADVERTISEMENT. 



I 



'! ■ 



I' 

r' 
1^ 



Good! 



s^^ 



IT'S 



MASOld^ 









FOR 
UAKINQ 



MASON'S 

EXTRACT OF HERBS 

HERB BEER 

Themerlt of which laproredby itsyearsof uninterrupta<i popularity and 
reputation. It is th-' drink for all who value hoalth »u 1 economy. 

¥*» « A Are T\ninV A wholesome aad refreshing sura I'er beverage. 
11 S a oArt yrill&. There i» no fe*r of btd aftr-effects when 

drinliing MASON'S HERB BEER. Its effects are always Kood, alwajs 

refreshing, always tonic. 

«« - mine n«iinV There i.i no ini?redieut in Mason's Herb Bt'er 
S d PURE DriDK. which Miould not 
beincluJei in theft*'*; Herb beer. Mnde 
solely from the finest selected berbp, ii is a 
beverage tliat abstainers and non-abstain- 
ers alike may enjoy and benefit by. 

It's a CHEAP Drink. L& tl^^ 

Ions or, in other words, for 6d. you get 128 
glasses of a delicious, non-alcoholic be«r. 
The same quantity of alcoholic boer would 
cost at least 16s., showing a i-aving of 15 6. 

SAMPLE BOTTLE FOR 9 STAMPS, POST FREE- 
Of all Cliemists and Stores, 6d. and l». 
per bottle. 
yole MaluVA— 

NEWBALL & MASON, NOTTINGHAM 



*^ 



.iiiminiiii. / ^h 



■■■'m\»u 



Quartey Page Advertisement in Weekly Publications. 



SPECIMEN ADVERTISEMENT. 



197 



ASTHMA CURABLE 






^ •fAimiM, %^^ 

Haj FeTer, 

CHRONIC BRONCHmS, 

I Shortness of Breath. i 

BLOOO SPiniNfi, LUNG DISEASES, icJ 

I I* ««i«TsIly ooi^dwcd impoaribUw L 

BECAUSE iHsr' HT*?"" "^ «»"»• «>«»•»«. mI 

Ih* roM of Ik* ilUHi«, ^I 

■• M/Mc THtmm im omc 
ABtOLUTK LA8TINQ CURE. 

.a«nn »ai taalTi, Pom rm KUKKOroHAROL mnl. 

""^iSSlVfJrt??.' ••*"t WWDHAA8 BTOI JI18 
u i;^T.""\"' '• '• ■n«^W««l>«i»-n»<t, Brighum. 
Mr. WrtltaM ha u .1 U» er .(nwac oo blmiSf. ,f|» 
U'iat kMa (Irra ap .. incmmbta. (od cared hl^ «lt 
•a.* lud thaa ^tMmi tl for or r aiaeumi rtaia ta 

nfcnd for om ^l9f^^n bar* baea cured b/ hh 
Irmavnliiii *i)neUtoliinc<i«Teaat thaitaof 

•xm vr-*» jBovmlsu. 

No lateiianBn w«k MIy --nji if 



■ntlmd 
COI 



tkbrUMltr- 



THE PROOF. 



ONE TESTIMONIAL 
out at HufMratfa to 
calvatf 



A ■•ptaAfftaariaB Cmrad af Ckreaie 
Braukitia. 
I _£21?~' ** 'f*" ' •••trad with btoDcftiu*. anu 

I bow hahra I could mtt au ratM. erir I wut 

I !SI^f!tf ' ^I^J*^ »" ••' •V'hint I tH*4 

I •vanthiBf my frtaadt racoaiaicDdcd me. but of no 

VJr ¥' ^oeton told f I •boold nenr be cared 

I barn baea bi my bed tbre* aioDlbe »t e nme. 

aad far . weak* aoold not lla down My feet 

braatti. fblaae the day I wrote (o Mr Weldbe*. 
' 5»" "ot taaen aader traatmeat laaa be'ore I 
be«aa to Ond relief, and I perecnred. ead I em 
aaray M any I em quite nnj I caa now do 

_VaU a4dreai an appllaatioai 

•• frMVMlTpaif « t . 000 I 

toMy CkaiNaMe laUUatkmir <be eke*, i. ne< > ,rn„„>. 

ftnTMn^i.^ "tfctkeae MyaleiiU .ui.Mk.e., 



Five-eighths Page in Magazines. 



19$ 



SPECIiMEN ADVERTISEMENT. 



SPECIMEN ADVERTISEMENT. 



199 



f 



1 





Half Page Advertisement in Magazines. 



Half Page Magazine Advertisement. 



200 



SPECIMEN ADVERTISEMENT. 



SPECIMEN ADVERTISEMENT. 



4 



m 



i 







Half Page Magazine Advertisement. 



Omega 



Pain* w very much 

allka. At the oM Mying 

goes, "8ii of one are haff 

a doxen of the other." 

The principal difference 

between pains ia the 

name* given by doctors. 

The name doesn't antount 

to anything. If the pain 

Is In the back the doctors 

call it one thing, and if it 

I* in the leg they call it 

another, and yet if they 

should change those names 

the pain would hurt just 

as bad. Omega Oil stops 

pain. The trouble may be 

in the neck, shoulders, 

bae«(, arms, elbows, wrists, 

hips, legs, knees, ankle* or 

feet No matter. Omega 

OU puU out pain in alt 

Pvta of the body Just a* 

water puts out fire in all 

parts of a house. It has 

beeo triti so often that 

there Is no longer any 

«*ouM about tt. Hundreds 

of thousands of battles 

have been used and given 

••tiafactioo everywhere. 

Omega Oil stops pain, and 

dpn't forget it 



IS 



GOOD FOR EVERYTHING 



THAT 



fl LINIMENT 
OUGHT TO BE GOOD FOR. 



Price, l/li, LarjKJBotUe. 2/9. 




201 




A -n f .k. Oirtta, p.«,M«. A Stnnt, Sun,- -ai w », 
PW Wt. o. ,fpl^uum 10 dK Pnvttnan OMEGA 1 .4. 



eURES 

Rheumatism, 

-Sciatica, 

Lumbago, 

sprains. 

Bruises, 

dwellings. 

Tender Feet, 

Weak Bacics, 
Chilblains, 
5ore Throat 
Neuralgia, 
Cold in the Chest 
5tiff Joints, 
Tired Shoulders, 
Aching Muscles, 

etc.. etc. 



Stops Pain 



IVhok Page—*' Daily Mail. 



»> 



202 



SPECIMEN ADVERTISEMENT. 



SPECIMEN ADVERTISEMENT. 



?■ 



Omesla 



t.v.. « 



Stops 
Pain 







on 



RHEUMATISM, SCIATICA, 
LUMBAGO, SPRAINS, BRUISES, 
SWELLINGS, WEAK BACKS, 
GHILBUINS, SORE THROAT, 
NEURALGIA, COLD IN CHEST, &c., &c. 



A CRIPPLE WITH ACUTE "HEUWATISM 

oat •«»»JNI WJS?o,i .^ ioiTwalklng U » plefcwr* «« 



priot, i/ii: 

Urge Bottt*, 2/0. 

AU CbemliU mU Om*» Oil 
orlbeT ci.««lHo'y«> " 
ther •*ot to N«w •<«?« 
»«abrtltute. B«iil port P»'<1 
oa »Mrtpt oe prio* to ■«»•» 
ortUr or MASV^ 



jr A cow of the 
thrilllag pmmphlet. 
••A StraBje Story. 
«rlll be »eot Ire* on 
■ppllcsUoa to tho- 

ProprleLrt. OMECA, Umlttd. U and 16. Euttoi. ■«lldln<«. lo»*o«. M-W- 



Eight-inch Double Column Newspaper Advertisement. 



ao3 



Ome^a Oil 



T 



^ 




Sore Throat 



Inflammation 

oTTT^^^i ^ • "TfTi ^ ^^ * ^-^ ^* ^ is ^he cause of 
all troubles m Throat or Chest. Cure the inflammation, 

on i^K '""■^ ^^'^ *'i''"^* ^""^ <''>«^* «^ery time. Omega 
knoWn p''?!^"^-,'"''''? 'f^'^'^y ^°'' inflammation ever 
around thfthrSt.'''' "" '"^'^ ""'^ ^'""^ ^"""^ °" ^^""^1 



c2^^^£«-S^y«>«Ar?^ 



Proprietors: Omega 

Seven-inch Double Column Newspaper Advertisement. 



Never 



aocept^a substitute. Sent oost paidron ^iceTpt ^rpVcT,-;; S^^ 

?a, ltd., 14 and 16, Euston Buildings, London, Nr\V^ 






204 



SPECIMEN ADVERTISEMENT. 



SPECIMEN ADVERTISEMENT. 



205 



•■ I ^- 



] ^ 



ii I: 



DRESS Fastener 

(^Patent Ko. 1764) 



u 



PERFECTED PERFECTION. 

ENSURES A PERFECT-FIITINO BODICE. 
ITS SIMPLICITY IS ITS TRIUMPH. 

To l.f liad in Black, Wl^t(^ Grey, and Drab. 



ALSO ASK von THK 

VICTORY LINEN BUTTON, 

The oaly Perfect Paced Linen Button. 

Made in Pure Linen with Silver-plated Frame and Back. Is 
indestructible, will not corrode in washing or uijure the 
garments ; the back gives greater vlav to 
the button, thus making 
buttoning much easiei 
than any other lineu 
button. 



I 



.tHr- 



^^^^ 



Sold by Dra ers 
everywhere. 



^mw 



UN EN BUTTO/y 



=/.V: 



Quarter Page in various Ladies' Jouruah. 



REC* 




^ _ -MARK 



1 1 
II 



1 

1 1 

I't 



iiipii?!' 



iiiiiiii 



il-Klii' 



iiiliii; 






SQU 



FOR HARD WEAR 




-m 



Carpets 
with two 
Lives ! 



There are nf&ny points 
of Excellence mbout the 

"ABINGDON CORO' SQUARES 

in addition to their artistic merits. 
They outwear any two ordinary 
carpets, and not only that, but 
they have the added advantage of 
retaining their fresh new appear- 
aiice till the last, dwing to the fact 



that 



they 



are 




m 



S!;:i::; 



THEY MAKE FOR REAL HOME COMFORT. t°ti? to'iS 

air to a room that cheap earpeti and linoleums cannot give. 
There it nothing commonplace or cheap about "ABINGDON 
CORD" SQUARE^, except the prices , and that li the reason of 

their great »ucceg«. ——————— 

WE ARE CARPET MANUFACTU RERS. >"<^ *»»>*'■ the .ecret 

of the price. Juil 
drop ua a line aeiting to tee patterns of the 6orJ fiquares, or If 
you would lilte to have tamplee of our BEST HAND-MADE 
CARPETSf we will tend tame tree by next poat. 

Ifrre:.*^:?"" The ABINGDON CORD Squares 

ART SHADES, BORDERED, SEAMLESS, REVERSIBLE. 

^'*" a»<» i*t\ 2V3 84x3 3*3 3x3^ 3»4 3)c4i to 4x^ »q yards 

••'• */• S^" its ia/e iiH W- SoTe aa/- each. 
U80 MAD£ IN ALL WIDTHS FOR STAIRS, LANDINGS, AND PASSAGES. 
'^HiOfrfTfC •*''* ~" """AWnRdon Specialities are esseniially decorative and d ir..ble 
^«Jf.-.?*4.- ' ">*"> '<«xx»..<JUa!i"esribcy add the pleasins advantage of beioe 
nexpenslve and hygienic ■• Carriage Paid to N.arfU Stauon 

ABIN6D0N CARPET MANF6. CO.. ABIHSDON-ON-THAMES. , ^_, 



m^ 



::j::x:: 

liii 
ill 






:U::i:: 



ill 



' ll« H 



Six 'inch Double Column in Ladies' Journals, 



2o6 



SPECIMEN ADVERTISEMENT. 






I 



ENAMELINE 

The MODERN Stove POLISH 



P 

h 




LARGER 
S I ZES 



SAME 
PRICES 






Five-inch Double Column Newspapev AdveYtisement. 



SPECIMEN ADVERTISEMENT. 



207 




M il 



Four 'inch Double Column Newspaper Advertisinient. 



2o8 



SPECIMEN ADVERTISEMEM. 



i 





OUR CHALLENGE SUITS AT 21/-, 
OUR OVERCOATS AT 18 6, 

TO MF.iST'BE, In Tw«d8. Worste-'s. Ch«»'lolf. 
Sfrff'H, Vicunas. MoHon«. 'tc . a'e K»ininK a 
wirJi) w'dp ropntation MrTiy ? Bocmi^e Kopl^ 
'oo at a Rlanop from our pattert)* that we spj-ak 
til.' trnfli when we sav that onr 21'- Ch'llpnce 
^iiitH a'p equal to thnw Bold hv oth#>r tVrnns at »r> - 
an<l .H7 (i O'lr OvercoatH at l^ie are the he»t value 

money can Hi V. 

PROOF POSITIVEI 

[('of 11/.] 

"4<t. Splnnev HUl Rd 1 eicest.^r July ■:!»fh. l!«01. 
" (tentleiren.— I recei«ed the Suit lattt Thursday, 
and M Rr*»«tlv exceeded my exnectatons It ft's 
splendidly, and the workmnnship 's all nrnt can 
lie dc^ircl • splend'd 'n evcrv w<»v I COUld not 

ffet a Suit In Leicester to equal it 

under 45 -. I •»hali ncimunend your ttrni t.i 
nil niv friends, and vou w'll hear from ire a»»ln 
when I require anythlnn - 1 »ni. Oertlemen. 
your., &c.. ,g,^p^, "CTl^S WM OK»RY. 

wx mnoui. roitrsxT £s,ooo 

if th" above is not a ircnui^c unsolicited testi 
monial from a purchaser of ime of orr famous 
"ChallonKc '• Suits 

8"iv>rf^n CJimlitv Suits ST'S. 0"ercoa^ 25^. 
WRITE rOfc FRXE PATTfRHS, 
w'th Self nicasnriiiK Form and Tap«. Then ask 
your Ux-al tailor his price for a suit to our 
jMittcrns H's answer w II »inM)ri»e vnu. 

•The Wor'ds • Measure Tailor- (Dept. 37). 
y8, ^Idersgate Street. London, E 




CiUthi/JouC ^ 



Four -inch Double Column Newspaper Advertisement. 



SPECIMEN ADVERTISEMENT. 



209 



CUTLERY . 

J. G. Graves, **tnterprise" Parcel, 

contains: 
6 Table Knives 2 Table Spoons 

6 Table Forks 6 I essert Spoons 

6 Dessert Knives 6 Tea Spoons 

8 Dessert Forks 1 Pair Sugar Tongs. 

Silver Mounted Bread Knife with Carved White Handle. 
Tiie whole of these Goods are manufactured in the Firm's Own Worksh 

in Sheffield. 



1 Moist Sugar Spoon. 
6 E^g Spoons 

2 Mustard Spoons 
2 Salt Spoons 



op 



r 



HOW TO PAY Send 3s. with order, and complete purchase in six 
i— «-■"—— ——■ mftre monthly payments of 3s. and one of 4s. : or. if yoi- 
prefer to pay the balance in one sum within seven days of deliver^' 

J. G. Graves uiil forward a Splendid pair of Carvers as discount. 

If you are not satisRed, return the Parcel, and your deposit will be 
refunded in full. 

Catalogues Free. Energetic Men Wanted as Agents. 

J. G. GRAVES 

42, Division Street, 
SHEFFIELD. 



Four -inch Double Column Newspaper Advertisement. 



2IO 



SPECIMEN ADVERTISEMENT. 



SPECIMEN ADVERTISEMENT. 



211 



y J ? 




A FULL DRESS 
^ LENGTH FOR 

3 HALF CROWNS 



Having loner hell nn en iable 
reputation fo bh j Irin ' r liule 
wearin ■ materi,.ld . i ect to »he 
public, we hive this s a oti 
introdnceil tA-n new tindard 
pro(l actio 19 (t uido;ibte<i 
superiority and of smart 
appearance. 

May we Submit 

PATTERNS 






THE 
FAMOUS 

PlECZORll 

DRESS FABRICS 



NEW PLEEZORL 
FRIEZISER6E 






for yonr kind in- 
spection. They will 
unly cost you the 
price of a post- 
card. 

They 
need not 

be 
returned. 



■5J|iS% \] 



in all the newest colon ringrs 
produced in a larsre variety 
of colmrs of s ylish appear- 
ance, ^tronpr and Durable. Now 
readv. 50 in lies wide. 6 yards 
for 7/6. New Pleezorl Mixtures 
are a finer make in niogt beautiful 
blindings 42 inches wide, price 1/3 
per yard, Cnrr'ape is paid upon all 
orde-R. Write f r Patterns an» particu- 
lars of Grand Presents. Po.^t Free. 

DRESS R EMN*NTS, 5/- PER BUNDLE. 

LUTAS LEATHLEY & CO., 

Dept ( ), 

THE WAREHOUSE, ARMLEY, LEEDS. 



Three-ani-CL-hdf-inch Djuhle Column Newspaper Adveytisement 



Three-and-a-half -inch Double Column iti Ladtes' Weeklies. 



212 



SPECIMEN ADVERTISEMENT. 



SPECIMEN ADVERTISEMENT. 



213 



^ I 



4. 





t m' 



it'll|illllllllll|!lllll| 





mill 



! 



cS 









4) 



4, • 



= 1) 






^•5 



s — 



bc 1) 
c IS 



OR 0) 

c i> 

w . 



0) 

c 
"a 



1 ST 

»■ JZ 

3 be 

* a- 

« o 

o rs 

a c 

•* *•» 

O) ~. 

i 2 



0) 



^2 t^mt r^ 

? = c; 

< I* j 

•• •<* U, 

•* -- Q 

f = CD 
-J u, s 

(11 ^-*' 

I- 0) 





It 



«> 




I 1 

1 
■' 


lllll 




8 



















11 



Three- inch Double Column Newspaper Advertisement . 



n 



214 



SPECIMEN ADVERTISEMENT. 



♦ 




Three -inch Double Column Newspaper Advertisement. 



SPECIMEN ADVERTISEMENT. 



215 




Half Page Magazine Adrertisement. 






2l6 



SPECIMEN ADVERTISEMENT. 



SPECIMEN ADVERTISEMENT. 



217 



;■ 



If! 




^ 






No 681. 



r^H?*;-a 






Hamilton's Irish 

Homespuns. 

So'd in lengtlis from 1/9 per 
yard. Guaranteed hand-spun 
and h;«nd-woven from pure wool 
only. Vegetable dyes. 

Tailor-made suits for gentle- 
men from ^2 I i;s..carriage paid. 

Tailor- madc/L/^ / 
Costume ^Oi 

Fit and smartness guaranteed 

Carriage paid 

Money refunded in full on 
material or tailor made gar- 
m'*nts if not satisfactory. 

Patterns of Hamilton's Irish 
Homespuns, Self-measurement 
C harts, and ' The While House 
Budget," sent free on request. 

Address Desk '. 

The White House, 

Depot for Irish Peas.int Industries 
PORTRUSH, IRELAND 



^m'/^ ^ 



'^^t 






? 






^ 






Half Page Magazine Advertisement. 



SPECIMEN ADVERTISEMENT. 



SPECIMEN ADVERTISEMENT. 



219 









tl1 









' I'M 

5 

f 



AU tkat 

I the most 

|fl nished 
m u B i cian 

lofin pro- 
duce npon 

I a 50 Gutneft 
Pinno or 
Orfcrfiu may 
be produced 
iipoa tue 

|*0rche8t~al.* 

lit is a marvel 

of ingenuity 
' and construction 
land is an ideal 

mdsiral i 11 s t r u 

ment for the 

lliome. It requires 

no tcacliiug, — 

lA CHILD . . 

CAN PLAY 

Perfectly simple, and 
I cannot pret out of 
' order. Money returned 
I if not satisfactory. 

Also supplied 
on Easy Terms. 



Miniature!! 

WITH 2 FULL SETS 

OF REEDS, AND 3 

BEAUTIFUL 

CONTROLLING 

STOPS. 

j wdraperTs I 

iO RCHESTRAL 
ORGANEm 



IT, 



FREE 



To nil applicants o'lr n w 

andliandsoinclyillnstraled 

1 catnloRiie of Watclies, 

( iitlei V, Plate, .Tewellery. , 

1 etc., contains a wealth f>f 

I useful and interesting 

liif<< in ;iiuii. 



J. M. 



DRAPER 

182. 



DEPT.. 

^7^^X•' BLACKBURN 



THE 

MUSICAL 
MARVEL 

OF 

THE 

AGE, 

3B/- 

Equal in 
value to a 

£« 4b. 

Instra- 
liieni 



^ 



r o s hy;s 

Balsamic 

JElixii:*, 

Recommended by DfRookeScarboroy 



BOTTLE 



(in th» „«'""'*'^*""! ^^"^ them^dvea such =?reat tait 1 
1 1" 'ne efficacy of Crosbys Balsamic KliiirthL? 
"??y feel confident a trik wi?l e Sarf -StW ' 

m^^^ .w^*'*' *"<* P«^* P»"^ fo»ny appU-ani 
naming this paper a lar ^e trial bottle. 

IcialOi&ce, 3. Guildford ?t;!^ 
L«eds. 



FotiV'inch Double Column Newspaper Advertisement, 



I 



i 



220 



SPECIMEN ADVERTISEMENT. 



SPECIMtN ADVERTISEMENT. 



221 



WE ARE THE ONLY 

TT All ^\D^ "*^^' ii<^vertiwii)>; that are actunl 
I #%lla^/lmW wholesjile inanufacDurerH. 

Thus our position is secure from competition, and 
coiisequentlv we are able to offer you 

EXCEPTIONAL ADVANTAGES 

wh'cli you cannot obtain elsewiicre. 

WE nuike the clitthes and you wear them— 'here 
are iit» middleman's protits to pay. The fact that 
we have over 

500,000 CUSTOMERS 

upon our book proves the solid bencfl'^s that result 
from dealing with u<. 



Wool! Bros 

THE GREAT ONE-PROFIT TAILORS. 




H 



OUR CLOTHING IS MADE TO MEASURE, 

uia.le tn tit. to wear, and to look well. Every -arment proceeding from our 
establishmcTit i< tinished in BEST WE8T-END-but at City prices. 

We Guarantee Fit, S yie, and Quality. 

(WINTER OVERCOATS, 21 - 

' Made to Measure. 

BETTER QUALITY, 30/- 

In Meltons, Beavers, and Cheviots. 

MORNING COAT St VEST, 23.6, Maae to Meawire. in S«?rB«». 

VicuiiH. or I'liris bU<'k llm^;(>lml. 
I BUSINESS SUITS, Newest Style.*. 33 6, Made to Measure. 
'TROUSERS, Dili- SixTiiilitv, 6/6, •'6, 10,6. 
Write i.v lor FREE PATTERNS, and be yonr own judgen. 

%A#/\r\l C RDI^Q THE GREAT "ONE-PROFIT" 

WOOLF dRv/o.| tailors. 

41, BARBICAN, I.ONDON, E.G. 

Note. -We pay Carriaik'f on all OnljrH to every purr ol tin- Initea Kinn-loin 



Winter 
Prices. 






» 



^£ >'t3 "-^ 






2-S a^ 2 



go: 



^^ 






o 



® fl.2 5? o 



93 



fc 






a 



2^ -SS.S-s 



" o 



bo 



o 
«8 1.2 



o 



3j •— cS 



K 



H 08 

S T. o 



-si 



^ p s M ;^ :t2 , 

<¥ o..-* a» a. «s 

ei:S «-e >'^ >, 

f- 9i-§ >,r- OS 

©-• :» ■♦^ — -"^ 












-•-'.so 
o '^ 5 
a> — 05 

«s a- 

•^ > CJTJ 

flJS.S 

C5 



"3 <» 

•2 

.5 

^-^ 



•*3 

o 



ei 



X 




Quarter Page Advertisement in Weekly Journals. 



Four-inch Double Column Newspaper Advertisement. 



222 



SPtClMtN ADVERTISEMENTS. 



SPECIMEN ADVERTISEMENTS. 



223 





il'r 






\h i 





Four-inch Single Column Newspaper Advertisements. 



Quarter Page Magazine Advertisements. 



III 



224 



SPECIMEN ADVERTISEMENTS. 



SPECIMEN ADVERTISEMENTS. 



225 



I i 



^'1 



!•» 




C/)2| 




i-SM 



=2 



>»r CO 

06^ 







-«-"-: •.« ^"w 
« < •" o ^ f 




Four-inch Single Column Newspaper and Quarter Page Maga- 
zine Advertisements. 




Four-inch Single Column Newspaper (and Quarter Page Magazine) 

Advertisements. 



226 



SPECIMEN ADVERTISEMENTS. 



SPECIMEN ADVERTISEMENTS. 



227 











09 00 

Si ^'2 I'd 

« t>^ o o o S 

HI .« .^ w4 






►^•T" s " S S ^ 

!>■ - o P cc 08 



c8 



O O 



'O CO 

cc o 

-♦3 

GG 



N 

H 

QQ 

H 

01 



(0 



CS 







H 



o 

«9 



o 



o 

s 

S 

:6 







Four-inch Single Column Advertisement, 





\h 



Tii'o Four -inch Single Column Advertisements. 



Quarter Page Magazine Advertisement. 



% 



il8 



SPECIMEN ADVERTISEMENTS. 



SPECIMEN ADVERTISEMENTS. 



t2g 






if 





tk ' 



i 





Two Four-inch Single Column Newspaper Advertisements: 



Four -inch Single Column Newspaper Advertisements. 



230 



SPECIMEN ADVERTISEMENTS. 



SPECIMEN ADVERTISEMENTS. 



231 



■■'*| 







I 



i 



WIUTE you HOOKIH 




IL 








U 




c. 




III 




00 




(fi 


CO 


a 







hr 


'H 




h; 


<l 


>> 
rt 




U^ 


Ul^s 


■ 


^1 

col 


M 

ins and 


w 



o 



T3 
OS 

<^ 
CO (0 



CO 



11118 



0'^ 
U O 

CO Q. 

CO 

U 






< 

Q. 



o 

0. 



ICO 



(8 



o ^ 



GQ 



- « 



■= r i^. 






Xg77tOOg HOA :i 1 1 n AV 



M 



ft- 2 



a. 

s 

c 



% UlJ 






<»a 





Feur-inch Single Column Newspaper or Quarter Page Magazine 

Advertisements, 



Quarter Page Magazine Advertisement 



s. 



232 



SPECIMEN ADVERTISEMENTS. 



SPECIMEN ADVERTISEMENTS. 



233 









< <» 



0; 



o 



e — o 
^ t- J: 

.2 en a. 

;- u 
O ■ 



O 
O 



1^. 



O 



IIJ 

h 
< 

Q. 









• • 

H 
O 

M 



lis 

11= 



(0| 

III. 

z 
I- 




oSooQ ^ 



♦♦♦♦♦♦♦♦♦♦♦< 



CO X 

. OOfifiH* lb 

^ OS .©•< 

~ HEdcaoD 

~ o>« ^ b 

""OOK > 

£ XM o 

OW^< (8 

090 O 



•M e 

. • e 

U «-8 

-J - B 

Too 
a. ca^ 

HI fic o 



to 



O . 

°E 



2 ACS 4 



0x1 






o o 

O k 
CO 

o 
a 

o 






Four -inch Single Column Nei^'spaper (ov Qiiartev Page in Magazine) 

AdvertisemenU, 



Four-inch Single Column (or Quarter Page Magazine). 

Advertisements. 



^1 



\ 



234 



SPECIMEN ADVERTISEMENtS. 



SPECIMEN ADVERTISEMENTS. 



235 




Quarter Page Magazine Advertisements. 



li 





■i 



•I 



)> 




Si 
v> 



I 





















236 



SPECIMEN ADVERTISEMENTS. 



SPECIMEN ADVERTISEMENTS. 



237 




9. 



S 



ja 

S3 

o >, 

•a ^ 

t § 

■t: a 

*i 



o ^ 

S 

ee .5 



w S o 

c 5 c 

5 5:'= 
E -^ 2 

* — aj 

at s 0; 

P if 



e8 u > 
w C <« 

s n ce 



* £ 2 

aj eS .i 



:r S O 

«e c >. 

- St 5 

S K it 



6 "1 



eu 



C i -2 
5. o 2 
= as - 



c 

s 



9) 






O 

o 






c 
s 

« a> 

ei p 

O %' 



*T. O 
X fc. 



o 

e 
c 






£ -2 C»l >. g ;= 
r bt 0) •- ? ,, 



.5 5 

o « 



c * 

2 If 



a; 
a 
5 

cS 

35 
C 
09 

C 
ec 



Ds 
S X T. X » « 
BJi^C ^ 't X) C4 

■» -^ 1— ^ i-< r-( 



I ._^ 

O* » *' 95 X » 

. iC 00 .-I •» X 



C9< — 



^^ f^ — 



E- 


M 


tf 


^ 






-g 





xs ■ 


«' 


e<^ 


s? 


COS . 




iry. 




■OKC 




X 



S»ao 



^5 ?c Q » 



< 



_X X OB K X 

ec M -♦■ ■* •* ^ 

X' x' X* « 0! 






00 OC 00 C3 ^ 



6 tt 







N 

u 

H 

ft 
OS 



t 

H 
H 



Z 


t 



t- •* 



h* >^ fcN 






05 












2 


L« 




• 


Z 


00 C 




4> 


i 


< 


5 2 




1 


n 
s 

1 


»■ 
1 










^^■4 

" 


















► H 




^ 






»^, 




^^^^= 




-% 


S 2^- 










"iir^ 





m 



u| 



CM 

it i* 



p • 

'I? - = s 



e c 






>5 



Four-inch Single Column Newspaper Advirtisemenis. 




Four -inch Single Column Newspaper Advertisements. 



■&? 



238 



SPECIMEN ADVERTISEMENTS. 



I 







It 



i 




Three-and-a-half-inch Single Column^ various Weekly Papers. 



mm 



SPECIMEN ADVERT ISM ENTS. 



239 



MUSIC LOVERS 

who cannot afford a piano will find an efficient 
substitute in this handsome 

ROSEWOOD MUSICAL BOX, 

the finest and sweetest-toned instrument 
of its kind. 

Xrr TiW:iElT>S N^O ILtEJPLRM^IMro. 

A child can play it as easily as a finished musician. Handsomely 
finished. Siie 9| in. by 8 in. Any tune can be produced. 
-.^/- TERMS OF EASY PAYMENT. 

Send 4- with order.and when you have received the instrument and approved 
same 'send us another!-. The balance can then be paid by two instalments 

of 8- each, at periods of one month. 

SHALL WK SEND YOU ONE? LET US HAVE YOUR OKDER EARLY. 

J.J. MillHELL&OO. (ORGAN OEPT.) 205, BUCHANAN 81, ULASuuw. 



Two-inch Double Narrow Column: 




MKE 



MACCLESFIELD 

CI I l# C DIRECT FROM 
dlLlVd THE LOOMS 



SHOT 

TAFFETAS. 
RICK SPUN 
CHECK 
SILKS, 

&0., &0. 



AT 

Manufacturer's Prices, 

From 1/- per yard. 

FREE PATTERNS - 

- - ON APPROVAL. 



Write To-day, asking for Cata- 
logue of Patterns to 

National Silk Warehouse C'tf') Macclesfield. 



BLACK 

BROCHE 

COLOURED 

BROCHE 

BENGALINES, 

CHECKS, 

GLACE8. 



1^1 



One-eighth Page Ladies' Weeklies, 



240 



SPECIMEN AbVERTlSfiMENTS. 



SPECIMEN ADVERTISEME?^TS. 



241 






CASH. 



CASH. 



When you buy a Sewing Machine you buy it to WORK 
as well as LOOK well. Many -. tj n 

Machines LOOK well but the INCW H.D. 



SILENT 



LOCKSTITCH 
SEWINfi MACHINE 

is far and away the 

BEST FOR WORK and 
BEST FOR APPEARANCE 

It represents Absolute Perfection 

in sewing mechanism, and is offered 
at a reasonable price. Price includes 
Handsome Polished Walnut-Wood 
Cover with Nickel Fittings and all 
attachments for plain and fancy work. 
Send Post Card for full particulars to 

HUGHES BROS, pir^K harringay, London, n. 



ONE-FOURTH ACTUAL SIZE. 




SECOOTINE 



{Regd. Trade Mark). 
THE WORLD-RENOWNED ADHESIVE. 

Most powerful Adhesive yet invented. Alway.s leadv for n«*p ri«a« 

stronger than the article itself.' Price's^! per fuKveJywhere "^ ^ 
_ ^ Send for Free Sample. 

WcCAW, STEVENSON & ORR, Ltd., Belfast; 

*« » ^* * 32, Shoe Lane, Ludgate Circus, LONDON • 

93. Hope St.. GLASGOW; 7. John Bright St., BIRMINGHAM. 




DRESS is made to LOOK SMARTER 



_l.v the use 3f THE QOCEN ' Skin Kdfruiiran'i Trimmuig. 
silk |>i!e eordcQih " "" ~ " 



The QUEEN 
Tb. dUEEN 
The 0UEEN 

anit Popular. 
j.i. ^'"**A?^"''y '•'■'«ly of «h»dei». AToid Gorman imitations. 

noAVj!^1?*1/"'' <* """ »«'"?'' or unie lo toie manufacturer-. 
BROUOH. NICHOLSON & iTaLL T.EEK STAFFORDSHIRE 



IB a rich silk vne* cord en ihe finest Llama Braid. 

is the only EXGLISH MADE si ik skirt edgia?. 

is Prettjr Attractire, Durable Handsome. Soft, Lijht Pli»blf, Clean 



I 



One-eighth Page Advertisements in Ladies' Journals. 




Pliable 



Sold by 

Drapers 

t^ierywhcre. 



Popular 



A SOLID SILK CORD EDGE ON 
Sll-AWA BRAID. 

sm^d.auhe -Ikcord^. „,,ehedh,a„ew ,peo,a°. ENGLAND. 



one-eighth Page Advertisements in Ladies' Journals 



r 



242 



SPECIMEN ADVERTISEMENTS' 



SPECIMEN ADVERTISEMENTS. 



243 



Kf 




o 3 

o*po 









Quarter Page Magazine Advertisemmts. 



One-inch Double 
Celumn in Weeklies, 



Two -inch Double Column News- 
paper Advertisement » 



244 



SPECIMEN ADVERTISEMENTS. 



SPECIMEN ADVERTISEMENTS. 



i 



4' 
■t 

i 

i 



■1 « 



51 




245 






►-I -r" ftja 3 — -s 
SCOOPS". . 

i CL J * 2 w ^ « * 



Co,"" 



_• 1-1 ST 08 

— ^ ^ V ^^ 

9 "= n B c 

c 4, Oi -^ 

g * c 5 i"-. 






» "? 



8 





>ti 



J, ! 



f ^ 



I 



CQ 




■ 

CO 


H 




H 


^ 


^c 


uu 


O 


§ £2 


z 


U 


> ^ 


ec 


(^ 


' z 




03 


CO 


(^ 


z 



I u o o .2 =2 .2 




E 







: = >5l 






« X 







Ft)//;' Two-inch Single Column Adveytisemenis. 
(Eighth Page Magazines.) 



« ca 5 . »•- _ 

= « 3~ 2 =• ..£ ■:: i, 

- S. as ■^♦» ■ « X - i; 

i a « £: edSO'S* « 



Fo//;' One-eighth Page Magazine Advertisements. 










-, ^ «* ;. ^ I" _.— -w 



5 aTSi^ 



U . 

s 

c 2 

o « 

e « 

is 

• ® 

! = 

X " 

§1 
€1 

il 

• « 

<i 

Si 






246 



SPECIMEN ADVERTISEMENTS. 



SPECIMEN ADVERTISEMENTS. 



m 




CD C '■'^ — ' — 

« S3' 






O 

c 



S '/: S 5 3Q 

_ a» a> !» S-^ 

T3'C = «- c £ i; 

cfc s^ ea ° •" 







^ — > o • o t* ^ 



■aj 



-a 

I 

o 



GO 






o 01 'd 



'■" 5 S^ d 



c 



S, tn 2 fe C'-'O rt-, ^ 



X.*j u a> 5- ■" 
O c4-r; t- I- 



o 
Q 



73 




o .2 



CM it o>^ 



-iw 



►r-ei 



•0 






1^ 
I*' 







Ul-r 



ee 



4^ . 
•00 



h< OQ 



*! 



4 



U^ 



CD a 



§ 



•A 



S 



hs 



» 







0) 




I 



111 



Fotiv Two 'inch Single Column Adveytisements. 
(Eighth Page Magazines.) 



One-eighth Page (across page) Magazine Advertisements, 



jSjj^ 



248 



SPECIMEN ADVERTISEMENTS. 



t 



I 




N 
(J 



73 g c S 

— ^ *^ 

= w£ > 
re i:*: c3 

.3 «^ 

0) o. 4) t; 

r C :j 
ffi COD n 



^^ •— 

■^^ o 

x C "^ 
O OJ C 

!= ^»^ 

"• l*M J** 

U g . 

C ^2 
«L> *":_; 

r* <^« •■" 

•»« 03 P^ ; 




Two-inch Double Column in 
Weekly Papers. 



One -inch 

Single Column in 

Weekly Papers. 



SPECIMEN ADVERTISEMENTS. 



249 




Ul 

Z 

h 
O 

o 



a -r. 






« ■ 

35 2t-- . 

■ C i fe c8 

■^5! If 

'A 






c o *- s< 

K ^ *>> 4) 

? •>> CJ 



0) 



^ o 








>I:J 



Oh W " 2.1: ' 



III ~ (4 ^^■ ->- ■ 



s 
o 












I 



O 












O 

fee 

■ *>* 

Vk 



O 



in 



250 



SPECIMEN ADVERTISEMENTS. 



SPECIMEN ADVERTISEMENTS. 



251 







■8- 



5 S 








i. 





c/) 



K 




>»L^ M e £ aj 

JS 3 * i s. S 



i. * .0 









> b a> w oS 



F a 

D H 










h 



52 2- x^S 

S * H W M 

^ n i> oa * 
c a-s <« •« 
s e a* ' - 

£."!£ g§£J 

^ r* r 05 3t 3 g 
-< -S a- 5 «! © 

_=« ft* Z3 - • 

O j^« SI'S? 












Si 



• 


>. >^-o * c S! 





•** 




1 


to 

1 


en 11*^ is".* 


■-5: 

■ ** 

t 




1^ 






One -eighth 


B 

Olycerinc sho 
vellow Complex 
only the NATl 
ICILMA CAST 
prevent Wrinkl 
soft. Rive a Row 
circulatiiin of pi 
ICILMA 






r„ 



252 



SPECIMEN ADVERTISEMENTS. 



SPECIMEN ADVEHTISEMENTS. 



^53 



I 



I' 



\ ; 




*"6 



i?0 




g' S 2 §E § 



z »- 







<^ 












<3 



o 





■Vi 












o 



S 

I 
I 



O 



St 

>- « 

cull 



V o 






O 
U 



8 

» s o a a c - fc, 



o • 
»-^ 

* (8 
Ul w 

HI « 
^§ 

S o 





Two One-inch Single- 
Column Newspaper 
Advevtisevients. 



One-quarter Page 
Magazine A dvertisement. 



254 



SPECIMEN ADVERTISEMENTS. 



kll|iiM|il(ilMII|nntiiii(Mli| I t''l<|4MI(lll)aillltinittllltlMltl<"l<nl|llfiailll|tllitMll'ls 






' 



CO 



f H 

IK 

\^ 

m 

10 




0) 



■I 

>> I 



K 

■ 

H 

Q 
< 

Q 
N 
K 
H 
F« 
OB 
«■ 

O 
H 
K 






4) 



bo 



> 

0) 



O 

Z 

Z 
h 
>■ 
K 
111 
> 



c 

o 

c 
i « 

> c 






!^ I 



3 
O 

o 



(0 

o 

h 
CO 



■-X! b 



^U1 
Uli 

^- 

rRllJ 

«»* 

11 

en 

O 



• e 

•8 
« «9 






CO 



CO 

< 



i 

ii 

•i 

ZK 

g5 

2! 

5 if 
• ■ 

5 



« 



4 



















- ^ 

- « 

t Oi 








.« 

I 

o 



?i.i I <i'iiitiiiiaiiii('iiii'iiiiiiitaiiiiiiiiitiiiiauiiiiiiiiiiHii(ii(MiiiiiJKiMiiiiiiiiiiiiiiiiiiiiiiii^ 



iiiiHiwiiMiiiiimn 



SPECIMEN ADVERTISEMENTS. 



255 




^; X o 





**! 



256 



SPECIMEN ADVERTISEMENTS. 



i 

1 1 



i 




tf 



Mill 

<u. 
XO 

XW 



c S:s ®2»* P = o « ?• s 3 

O o « S -s ? ■'' o 

> i^ 






»e 



^■2 "^ ♦» a; .• S 



• ^« 



«- •oi ^C^*"" 



^ '^ *'J5£S 






UJ C 

=^ £.S 

UJ jS CD 

^, Ok 

(0-e 

^ o 

o e 

















I 



1^ 





stress 
enve 
tion 
LIVES 
kport 


this di 
ainpeii 
lescrip 
to A. 
laStoc 


- *; -• c > 


£ * -J . 


C— S C OB 


^ s z ti — 


btir. r Q,S 




14'ccE 


£-^^a5 


1- ^CfOO 


= if=-«U 


<.= ^X-I 

















Bee in 



Your 
Advertising 



Right 



By Placio^ 
Your 



r^'f^ftV 




Busioess 
PriDtir)g 



Smiths* Printing Agency, k^^ 

LONDON. Hutton Street, Whitcfriari, E.G., 
COUNTRY FACTORY I "Fleet" Works, St. Albans, 
MAKE A SPECIALITY OF 

PRINTING FOR ADVERTISERS. 




) 



with 

Smiths' 

Printingflgency 

London,€.C. 

and 

St. flibans. 



* 








Telephone- 
London 



designers and printers for advertisers the 
success of Smiths' Printing Agency may be 
estimated from the fact that within NINE 
years they have been compelled by rapid 
growth of business to increase their factories 
- no less than SEVEN times. The last move 
— only three years ago— was into the country, 
to St. Albans, Herts., twenty miles out, where 
they erected a new Factory — connected by 
telephone with the chief office at Hutton Street, 
E.C. — a tenth of a mile long and correspondingly 
wide, and laid down an entirely new plant and 
the most up-to-date machinery. In addition 
they have built a street of comfortable cottages 
and a recreative institute for their employees* 
In fact, they have established at St. Albans a 
real colony of printers. In the last year of the 
old century they were again compelled to add 
largely to the new buildings and put down more 
and larger machines, including a battery of the 
indispensable Linotype composing machines for 
book, news, and periodical work. 

At the present time Smiths' Printing 
Agency print for more Successful Advertisers 
than any other firm in the United Kingdom— a 
claim that can be substantiated, and is, in fact, 
generally acknowledged. This is a good posi- 
tion in which to enter on a new year, and 
Smiths' Printing Agency would be pleased to 
start it by getting out something new in 
business-making printing FOR YOU. It does 
not matter what your requirements may be in 
the way of material for business publicity. 
Smiths' can supply them in the best style, and 



1030 Holborn. give you sound advice, gained by many years of 
Country Factory : experience, on the best methods to ensure 

31 St. Albans. success. 



m 

r 



* W '' 



'' Dictes and Sayinges 
of Ye Philosophres 



»» 



Forewords. 





PttllNTIINCj 

LONDON. 
ST. ALBAN5. 



the title of the first book printed in 

England. The printer, William Caxton, was 

the first English typographer. The ** Dictes 

and Sayinges'^ was therefore the forerunner 

of that vast power — ** the power of the Press,** 

the ** fourth estate of the Realm**— that now 

rules the world, not only of politics, but of 

business. Four centuries and a half ago typO' 

graphy was a novelty. It was brought nearly to 

perfection in its infancy. It was looked upon 

I with a jealous eye — as a possible rival — both by 

the Court and the Church, and its 

producers were credited with being in 

league with the devil. Caxton*s first book 

v/as devoted to the Philosophy of the 

Ancients. In the following pages will be 

found some Philosophy of the Moderns 

about the Art of Printing as related to 

commerce— to business. In this age of 

Imperial expansion there will soon be no 

land left unappropriated. The time is fast 

approaching when nations will be governed 

solely by considerations of commerce. 

** Will it be beneficial or otherwise to our 

trade ? ** will be the main consideration of 

governments. Examples of this are not wanting 

thus early in the new century. Other nations 

are eagerly scanning the trade openings we 

make for them. It therefore becomes the 

business men of Britain to be themselves on the 

que vive to secure their full share of the world*s 

trade. To do this the Philosophy of the Printed 

Advertisement should be known and understood. 

To assist this laudable work is our aim. We— 

Smiths* Printing Agency, Hutton Street, E.C — 

offer to you in these pages knowledge that 

stands for the Philosophy of a lifetime spent in 

its practical acquirement. It is, along with the 

resources of our establishments, freely at yotjr 

service. 






Your Advertising Printing ? 



Is it Successful ? 



Does it bring sufficient returns for the outlay? 
Is your Printing sufficiently attractive? 



Good Printing 



should be sufficiently STRIKING IN DESIGN 
execution to draw the attention of the reader. 



and 



Good Printing 



should be sufficiently ATTRACTIVE IN DISPLAY to 
hold the eye and invite further inspection. 



i ••1 



Good Printing 



should PLEASE BY ITS INDIVIDUALITY and In^ 
genuity, and make those who see it talk about it. 



MEANING 



The Successful Advertisement 

should CONVEY ITS BUSINESS 
DIRECTLY, literally, and pictorially. 

The Successful Advertisement 

should be so WELL THOUGHT OUT as to make 
people think about it. 

The Successful Advertisement 

should have not only WELL-DRAWN but WELL- 
ENGRAVED ILLUSTRATIONS in the most up-to-date 
styles* 

DOES YOUR PRINTING POSSESS THESE 
INDISPENSABLE QUALITIES ? - . - - 



^ 






i. 



ACjEINC/. 

LONDON. 
5T. ALBANS. 



The points enumerated are essential to success. If you 
are not able to give the thought and attention required to 
bring about the much-to-be-desired result, SMITHS', 
HUTTON STREET, E.G., will be glad to reliere you of the 
task. Our efficient staff of artists and designers, experf 
engravers, and skilful printers are equal to anything, and can 
make your advertising printing successful. 




I 



j. 



\k 



ABOUT YOUR BUSINESS STATIONERY. 




--— u 



PUl^iTl^(J 

AGEINCy. 



LONDON. 
ST. ALBANS. 



R. BUSINESS MAN, I have a bone to pick with 
you. I received a letter from you the other 
day. It was written with good ink on mighty 
poor paper, the printed heading was mean in 
style and execution, the envelope was far too 
large for the paper, and was of poor quality. 
The whole thing had a very slipshod appear' 
ance. It did not take long to form the opinion 
that you had some very careless methods in 
managing important details in your business." 
The foregoing, slightly altered, is from a letter 
from the head of a large manufacturing concern 
to a customer who had solicited an extension of 
credit. The manufacturer undoubtedly hit a 
weak spot in his correspondent's methods. 
Poor paper and poor printing in one's business 
stationery is very apt to be taken as character^ 
ising one's business methods and goods. On 
the other hand, fine stationery and tasteful 
printing at once strike a keynote of prosperity — 
of stability, and gives the recipient a good idea of 
the business methods possessed by the sender. 
If, amongst the letters in your mail, you get a 
nice business card, handsomely engraved, care^ 
full^ printed, you are impressed with the fact 
that the sender has taste and gives you credit for 
having taste. You scrutinize it closely. Your 
artistic taste admires the plain simplicity of the 
card, or its handsome colour combinations, and 
the excellent finish of the printing, and you 
certainly think well of the sender of that card, 
because he gave you something it was a pleasure 
to receive. It came from a wide-awake, pro- 
gressivc business man. Much that you receive 
in your mail is mighty commonplace ; and yet 
it costs very little to get originality and diS' 
tinction in your printed stationery. Printed 
stationery that is original and distinctive is the 
kind you get from Smiths' Printing Agency, 
Hutton Street, E.C, They have the "ideas 
that give life" to business printing. 



About Design in Advertisements. 



* ^"jp—.*-.**-*— * ••-,■ --^ 




; 




JlOft 




PlillNTIINO 
AOElNCy. 

LONDON. 
ST. ALBANS. 



HAVE it to the Printer" is generally the final 
decision. There is both wisdom and 
economy in leaving the style and design of an 
advertisement to the printer, but— it depends 
on the printer. The rule admits of many excep' 
tions. The average printer's ideas of style it 
would not be wise to follow if good results are 
expected. If left to a competent printer, who 
has had practical experience enough to discrini' 
inate between suitable styles and the require^ 
ments of various businesses or professions, a 
harmonious production can usually be relied on 
— a result almost impossible when the customer 
insists too much on his own ideas being 
followed. But if the latter has a clear 
idea of >vhat he -wants and a fair amount 
of good taste, it is a pleasure to co-operate 
with such a discriminating customer in 
turning out an effective production. In the 
design or display of a good advertisement, 
artist, engraver, and printer should work 
in harmony. New ideas are essential to 
success in every line of business to-day, 
and the printer who can suggest something 
original of practical value is the printer in 
whose hands the work should be placed, 
C. H. Spurgeon, when new ideas were placed 
before him, used to say that the man who 
suggested them would be the most suitable 
to carry them out, and in all branches of 
life the specialist — the man with knowledge 
and practical experience— is sought after if the 
best result is desired. In this connection the 
specialists in design for printed advertisements 
are Smiths', Hutton Street, E,C., and the rapid 
growth of their business proves that their 
services are in ever-increasing demand. They 
employ the highest artistic and technical skill 
and the most modern and up-tO'date methods 
and machinery. They have shown their fitness 
and they get the work. 






V 



i! 



About Business Cards. 




^ 



'A HE business card is an important (actor in 

advertising. It represents your business 

standing perhaps more closely than any other 

item of your printed stationery. It is your 

permanent business sign to those who cannot 

- visit your itore^ and therefore should be the 

most attractive you can afford to send out. 

There is plenty of room for improvement in 

business cards. Too many business men 

apparently think anything will do if it bears 

their name, address, and business. This view 

Is altogether wrong. Supposing your firm to 

be of good standing, a poor business card gives a 

false idea of your business, and of yourself as 

the head of it and lowers you in the estimation 

of those who doa't know you, but with whom 

you would like to do business. It is becoming 

more and more the vogue vrith houses of 

recognised standing to have an engraved card - 

it is the correct thing, in fact. The sO'Cailed 

artistic jobs perpetrated by the ordinary printer 

give one the horrors, and do not reflect creditably 

on your own good taste in using them. It is 

little things like this that count in cr«ating a 

favourable impression, and, unfortunately, it is 

the little things which average business men 

arc most apt to neglect With recent inventions 

in mechanical processes of steelplate engraving 

and printing, engraved business cards are 

printed direct from plate by electric power at 

about the same cost as ordinary lithography. 

The new process of steel engraving and direct 

power printing from the plate is rapidly 

SniTn*S' superseding the old slow methods, not only for 

business cards, but for business stationery 

PRIIN TirSO generally where a high-class effect is desired, 

\i h-I\i / Smiths* Printing Agency, Hutton Street, E.C.^ 

AULlnL/ . would be pleased to show you what they can do 

LONDON. *° <his way. 

ST. ALBANS. 



How to Display an Ad. 




f 



ACiENC/. 




LONDON. 
ST. ALBANS. 



I T is not every printer who can do this effec- 
I tively. Attractive display, whether of type 
I or illustration, is the vital feature of an ad- 
I vertisemcnt. A catchy picture enhances the 
j attractive value of an ad. by 50 per cent, 

— Astute advertisers are constantly on the look- 
out for bright ideas to illustrate their 

announcements, the originality essential to 
bring increased trade. By all means use cuts 
—good cuts, and plenty of them. In conveying 
intelligence of any kind through the medium 

— of a printed statement, you must catch the eye 

— before you can impress the mind. Bold head- 
lines help, neat typography does its part ; other 
things can aid you, but the ** picture in the 
ad.'^ is the chief **eye catcher'' of all. Used 
in conjunction with the proper kind of reading 
matter, the ** picture in the ad.*' is a great re- 
sult bringer. In the type display there should 
be strong contrasts in size and heaviness or 
lightness of face. One or two bold heavy lines 
and the rest in paragraph style in light type is 
always effective, and is not likely to clash 
with or **kiU'' the illustration as a more 
varied display of type faces would do. Borders 
may be advantageously employed occasionally, 
but as a rule they have a cramping effect. A 
decorative semi- border nearly always improves 
an ad., if it does not crowd the text. Catch 
lines and white space should be judiciously 
arranged to balance with the general display, 
and if the ad. is being designed to go in a 
magazine with a number of others, care should 
be taken that it is not placed alongside or 
facing one of a similar character. Two boldly 
designed ads. placed on opposite pages always 
detract from each other. Smiths* Printing 
Agency, Hutton Street, E.C., are adepts in de- 
signing ads. that possess individuality and 
attractiveness. 




About the Circular. 




l! 




^rilTHvV 
PUIINTIINO 
AOr NC/. 

LONDON. 
ST. ALBANS. 



;:::^,^> HE circular is coming into favour again with 
shrewd business men as an advertising 
medium. For some years it has been looked 
upon as somewhat wasteful— an opinion 
caused by the uncertain and slovenly methods 
of distribution by irresponsible parties who 
did not understand the importance of the 
work. All this has been altered since respon- 
sible firms have undertaken the work under 
strict supervision. Another improvement is in 
the cO'Operative plan by which a number of 
circulars of uniform size and character are 
collated and distributed together. 
Variously tinted papers and 
coloured inks add to their attrac' 
tiveness. In this arrangement 
only one of a trade is included 
in the set, usually of eight, 4to size, 
and, coming in this form, neatly 
wired together at one corner, 
folded, and placed in an envelope, 
every one of the set receives its 
full share of attention. These are 
addressed from local directories, and at 
popular health resorts the names in the 
daily visitors' lists are also used, and much good 
business has resulted. In some instances an 
Accident Insurance Policy was included. This 
co-operative scheme has been worked with 
excellent results, advertisers, printers, and diS' 
tributors being mutually satisfied. There 
promises to be a very considerable extension 
of this plan in the future. It is economical as to 
cost of printing and distribution— each firm 
paying its own share, which is much less than 
if each circular was printed and distributed 
separately. Smiths' Printing Agency, Hutton 
Street, E.C., possesses every facility for carry- 
ing out the work in the best manner, from the 
designing and printing of the circulars to their 
(guaranteed) delivery to the public. 



About yc Booklet. 





SMITHS' 

PUIIMIINO 

AOEINCy. 



HE booklet ranks easily first as a messenger of 
commerce. It is the most popular of artistic 
advertisements, and is likely to continue the 
one form of publicity that is ** always on duty,'' 
Its characteristics of unobtrusive size, dainty 
and effective appearance, attractive illustra- 
tions, pretty colour effects, and appropriate 
ornamentation at once suggest that it is worthy 
of preservation, thus becoming a permanent 
advertisement. The booklet appeals to the best 
side of the educated public as an 
exponent of the good taste of the 
business man who sends it out as 
his representative. It tells its story 
even whilst the recipient is admiring 
the taste shown iu its conception 
and finish. It at once suggests that 
the goods of the business man 
who sends out such an up-to-date 
messenger must themselves be of 
equally high character. Much, of 
course, depends on the artistic taste 
on its design and execution — 



bestowed 



LONDON, 
ST. ALBANS. 



the appropriateness of the illustrations, the 



harmony of colouring, the arrangement of 
the text, the finish of details, and the excellence 
of the printing — in a word, on its power to 
command attention from the recipient. For the 
illustration of specialities, of the season's 
novelties, or the display of new designs in any 
line of business, the booklet is par excellence 
an appropriate medium impossible to be 
resisted. To produce such attention-compelling 
results it is imperative that the booklet 
should be placed in the hands of the right kind 
of printers, such as Smiths' Printing Agency, 
Hutton Street, E,C., who have had the special 
experience and practice in design and execution 
that give the best results. Smiths' undertake 
the whole thing— design, illustration, engraving, 
etc. ; it is only necessary for you to supply the 
indispensable **copy.'' 



; )V»- 



About "Catch " Ads. ^ 




.klJ^S afm-'ir ^ 



•7>» 



PUINTING 
ACiElNt/. 



LONDON. 

ST. ALBANS. 



[|£ 



HE '* catch ** advertisement is undoubtedly a 
good one. A good catch in one's ad., whether 
in type or pictured, is like a good ioke well 
told— it is remembered and talked about. But 
it must be like a good epigram— have ** point/' 
- or it doesn't "go." ** Catch ** ads. are various. 
Some give themselves away at sight. Others 
want thinking out. Both have their advantages. 
Usually they require both type and picture to 
make them perfect. We saw a good "catch'* 
ad. recently. Under the postage stamp on an 
envelope used by a well'known maker of mineral 
waters v/ere the words, " This stamp ensures 
delivery -see other side." On the other side 
was the trade-mark of the firm with the word- 
ing, ** This stamp ensures quality." Another 



good one, on the cover of a booklet was, **I*m 
not superstitious, but I believe in signs. Don't 
you ? There's a sign on the next page. Does it 
interest you ? " The next page was full of 
illustrations of nice engagement and wedding 
rings and jewellery, with the jeweller's name 
and address. On the front page of another neat 
booklet recently were the comforting words, 
** The Universal Sympathiser," and on investi' 
gation, the inside w^as found to refer to a hatter, 
who announced that he had ** felt " for everybody 
— a neat idea, and one that no doubt brought 
him good business. The point of many series 
of modern advertisements depends on catchy 
illustrations. But a mere picture does not always 
fill the requirement : something else— humorous 
or sentimental, or even caricature occasionally — 
is necessary to give the essential quality of 
catchiness required for success. Most advertisers 
recognise the force of this "catchiness," and 
prepare "catchy" illustrations for their own 
particular advertising. Catch ads. are as easily 
got up and printed by Smiths' Printing Agency, 
Hutton Street, E.C., as any other kind. Practice 
makes perfect. Do you catch on ? 



About the " Folder." 




^■^ III I ■ • ■ I ^ 




SMITHS' 

PUINTINO 

AOEfSCy. 



LONDON. 
ST. ALBANS. 



VERY useful adveitising medium is the 
"folder" or leaflet. It can be used oftener 
than the more expensive booklet, and therefore 
can be made to cover a much wider field. 
Once a month is often enough for a booklet* 
but, by reason of its comparatively lower cost, 
a new " folder " can be sent out on skirmishing 
duty every week to give information of fresh 
goods or novelties, and pick up the trade between 
the booklet issues. The " folder" is usually one 
sheet of paper only, arranged to fold into three, 
four, sixf or eight leaves, as may be decided. It 
is simply folded^ not trimmed or wire- 
fastened like the booklet. Each page can 
be made to describe and illustrate one 
or more special articles, and, with name 
and address at top and bottom, every 
page is complete in itself. Wherever it is 
opened the reader gets all the information 
there is at a glance, A well-written, 
appropriately illustrated, neatly got up, 
and well-printed "folder," well distri* 
buted, is one of the best " tonics " that can 
be administered to any business, and, as 
the folder is usually of about the same unobtrusive 
size as the booklet, it is looked upon with the 
same favour by the public, and is preserved— and 
advertisers are finding it out by the increased 
business they get from it. The "folder" is a 
good medium for the new advertiser to use. Its 
comparative cheapness enables him to put out 
a new one every week or so and keep his 
announcements fresh and up to date. Up-to- 
dateness is the chief feature, in fact, of the folder. 
The "folder" is coming strongly to the front 
in the near future. If you decide to try a series 
of folders. Smiths' Printing Agency, Hutton 
Street, E.C., can design, illustrate, and print 
them for you in the most attractive style 
Estimates and all particulars are freely supplied 



} ■.' ! 



I i 



About Illustrations Generally. 



About Trade Catalogues. 



ISr.^' 




AOt:INt/. 



LONDON. 
ST. ALBAN5. 



^ ICTURE language, as is well known, was one 
of the very earliest forms of expression. 
Many tribes of uncivilised people still use 
rude signs and pictorial symbols as a means 
of recording intelligence. As civilisation 
advanced, the art of picturing events marched 
with it, and while the art of expressing thought 
by writing has become a general mode, illustra- 
tion is an indispensable adjunct, and often tells 
the whole story in a manner much more 
intelligible. Illustrative art influences human 
action to a remarkable degree. The pictured 
subject can be comprehended at a glance. It is 
this ease of comprehension that makes illus- 
trated advertising so effective. Artists and 
engravers existed centuries before printing, and 
it is probable that engravers and illustrators 
will be still ''going strong'' when printing- 
as w^e know it no>v — will have had its day, and 
will be superseded by electricity and chemically' 
prepared paper. At the present day the 
photographic half-tone and ** black and white" 
line work hold sway for most illustrative 
purposes, except perhaps for machinery, for 
which the wood-cut is best suited by reason 
of its more clearly and sharply defined 
lines and details. To get the best — the 
most brilliant— resuhs from an illustration 
is possible only when the artist, the engraver, 
and the printer combine. It is by this co- 
operation alone that the finest pictorial work of 
the modern Press is accomplished, and it is by 
this co-operation of practical workers that 
Smiths' Printing Agency, Hutton Street, E.C., 
have built up such a stable reputation for the 
production— furnishing both design and blocks 
— and printing of high-class illustration for 
every kind of printed advertisement. As a rule 
one interview to receive instructions is all that 
is required. We do the rest. 





5MITH5' 

PJ^INTIINO 

ACitlNCy. 



LONDON. 
ST. ALBANS. 



HE illustrated trade catalogue is the solid 
battalion that gets in its work after the 
skirmishers— the circulars, and leaflets, and 
booklets— and sharpshooters have cleared the 
field for its operations. There is something 
extraordinarily attractive and satisfying in a 
well-arranged, well-prepared, and well-printed 
catalogue. The reader enjoys the careful 
arrangement of details, the orderly grouping 
of similar varieties, the ease with which one can 
find details of some particular article, and the 
careful exposition of principal features and 
details depicted in the illustrations. But very 
few ever think of the infinite labour and care it 
takes to get up such a catalogue. The order 
which is visible throughout the book is the result 
of unstinted care and the closest attention to 
details which would perhaps escape the average 
reader. All of which is indicative of the 
intelligent care constantly bestowed upon this 
class of work by the printers. It takes time 
and energy and patience to get out a catalogue 
such as is out lined above. As **the clothes 
make the man," so the cover frequently 
makes the catalogue. It is the entrance hall 
to the more spacious interior — the contents — 
"and it should be artistic, so simple in style 
that it can be read at a glance, and tempt 
the reader to explore the interior. Inside, the 
illustrations must be good, or they condemn it 
at once ; the text should only be broken up by 
varying type faces sufficient to relieve the 
monotony; crowding should be avoided; both 
illustrations and text should be irreproachable in 
printing. Such catalogues as these are con- 
stantly being produced by Smiths' Printing 
Agency, Hutton Street, E.C., who spare nothing 
that taste and skill can give to ensure perfection, 
and would be pleased to undertake one for you. 



««-p- 



if 



**Give us Bold Advertisement! 



If 





;..HIS appropriate quotation from the Bard of 

Avon has become somewhat hackneyed from 

constant use in the last half century, but it 

fits the times, and is a long way from being 

worn out. To secure bold, well printed, 

forcible advertising is the vital question of 

the day at the beginning of the new century, as 

much as it has been on any day in the old 

century. Experience has shown advertisers 

that the right kind of 



i 


tHBtoa^SB 



PRINTING 
ADVERTWERJ 



AUine/. 

LONDON ; 

HuMon Street, Whitefriars, E.C. 

Telephone -1030 Hollwrn. 

COUNTRY FACTORY : 

"Fleet" Works, St. Albans. 

Telephone-81 St. Albans. 



is as scarce almost as common sense — and it is 
acknowledged there isn't too much of that price* 
less commodity about. Good printing — bold 
printing — attractive printing — printing that 
fetches the people in out of the street to buy 
your goods — is what all advertisers are on the 
look'out for. Those who have Smiths' Printing 
don't worry. Smiths' Printing means econO' 
mical advertising, because it invariably brings 
good results. There's no waste about it. As 

DESIGNERS. ILLUSTRATORS, 

ENGRAVERS, and PRINTERS. 

they keep abreast of every new development, 
and their skill, experience, and advice is freely 
at your service, and will help you to begin the 
XXth Century right. 



flifc 







I 



"31 



Abotft Colour Printing. 

^ OLOUR in a picture is what sunshine is to 
nature. It is an essential of life, and brings 
out the gayer side of human nature. When 
we tire of the monotony of the black and 
white, and come upon a charming picture in 
— an attractive colour scheme, by a real artist, 
we seem to have wandered into another 
world where all is bright and gay. The charm 
of colour affects all minds as sunshine affects 
nature. The colour printing of tO'day is divided 
between lithography and the photochromotype 
process. The latter— a typographic method of 
production — has become an actual commercial 
and artistic success, and the field of its usefulness 
is widening day by day. By this process much 
of the work hitherto produced by lithography, by 
expensive processes, requiring ten or twelve 
impressions, is done in three, or at most four, 
printings. It has created a new field and 
opened up avenues to business success heretofore 
undiscovered. The commercial traveller can 
now carry perfect and absolutely lifelike printed 
reproductions of his goods, in the most compact 
shape, from which to make sales, where formerly 
it was necessary to carry numbers of cases with 
samples of the goods he had to offer. Catalogues 
are now prepared showing furniture, carpets, 
rugs, dress goods, curtains, hosiery, canned 
goods, fruit, etc., all in their natural colours, 
from which selections can be made with as 
much certainty of getting exactly what is wanted 
as if the goods themselves had been examined. 
The advantages of this process are limitless, 
^_______^ and are thoroughly appreciated, not only by the 

'?>ri ITIi^* firms issuing the catalogues, but by the customer. 

l>L>INTINf Smiths* Printing Agency have had plenty of 

I Wi !>l I \vi\\ practical experience of colour printing, and is at 

ACjOL./ ^^^ times ready to assist prospective advertisers 

with designs, advice, and suggestions. 

LONDON. 
ST. ALBANS. 






i'i 



i 



"W«»»i»<"»»" 



About Magazine Ads, ^ 



About Picture Supplement Ads. 




PUIINTIINO 
AOENC/. 



LONDON. 
ST. ALBANS. 



3^ HE bright picturesque magazine advertisement 
;!^tT of to-day is a vastly different affair to that of a 
quarter of a century ago. Our friends ** across 
the pond*' have altered all that by introducing 
tasteful illustrations, artistic decorative effects, 
and the expressive ** catch *' headings in type 
display. In the old days any business aivnounce- 
ment invariably began with the firm's name 
and address.' Years ago we remember one of 
the first Americans who opened up a business 
in the metropolis falling foul of his printer for 
making his name and address the chief features 
in his ad. Said he, ** Fm not selling my name 
or address— I want to keep both; but 1 AM 
selling the best washing machine in the world, 
and I want everybody to know it. If they're 
interested, they won't overlook my name and 
address." This is the key to the magazine ad. 
Let there be no mistake about what you have to 
offer, and if the reader is interested he will read 
about the details also. There is so much art in 
designing ads. of this class, and there are so few 
who really understand it that the getting up of 
magazine ads. has become quite a speciality. It 
requires on the part of the designer and printer 
the ability to hit on the chief point or feature of 
the announcement and to put it attractively 
before the reader in one or two bold clear lines 
that shall attract his attention and compel him 
to read it to find out what it is all about. A 
catchy picture is a great desideratum as a feature 
of a good magazine ad. More often than not 
the average printer misses the point every time. 
Smiths' Printing Agency, Hutton Street, E.G., 
are not average printers— they hit the bull's eye 
every time. They are at all times prepared to 
design, illustrate, and get up striking and novel 
advertisements for insertion in magazines, 
newspapers, and periodicals, and supply electros 
of them when desired. 








POINTING 
AGENCY. 

LONDON. 
ST. ALBANS. 



N the magazines of today, notwithstanding 
their immense advertising patronage, there is 
always to be found a larger or smaller number 
of " inset " supplement ads.— mostly in colours. 
These coloured supplements have steadily 
increased in popularity with advertisers, and 
are largely collected by the public -thus becom- 
ing more or less permanent advertisements. 
With 8©me large advertisers the supplements 
consist of single figures or groups illustrating 
the uses of the specialities advertised, or of ^^«r^ 
subjects answering the same purpose, and of a 
more or less humorous or sentimental 
character j others are reproductions of 
well-known paintings having more 
or less bearing on the advertiser's 
special productions. Others are 
simply content to illustrate one or 
more of their specialities. In all cases 
the picture— the illustration— is THE 
feature that causes the preservation of 
the advertisement. The business 
announcement frequently consists of 
not more than two or three lines or a 
neat panel of text in one corner, but it 
becomes indissolubly associated with the 
picture, and, when one is spoken of or thought 
of, the memory of the other is at once renewed. 
Formerly these supplements were lithographed 
from stone, on which the pictures were drawn 
by artists, but of late years photography has 
stepped in and now most of the charming 
supplement pictures we see in the magazines are 
produced by the trichromatic or three-colour 
process— a cheaper and more satisfactory 
method, giving equally artistic results with much 
less labour. Smiths' Printing Agency, Hutton 
Street, E.G., as artists, lithographers, photo- 
chromotypers, and general colour printers, are 
au fait in the production of pictorial magazine 
supplements. 



ml 



f: 



\i 



About Newspaper Ads. 



t 

I 



i| 







I wit«iT ntnaiini m rat 



PRIlNTlfSU 
AGENCY. 



LONDON. 
ST. ALBANS. 



%^\ HE success of newspaper and periodical 
advertising depends to a great extent on 
frequent changes of the text or design of the 
advertisement. The effective ad. which 
always occupies the same position has its 
advantages. The newspaper ad. is an index 
of the specialities of the advertiser, and 
it is as necessary that it be changed often 
as it is for the arrangement of the goods 
In his shop window to be altered at 
regular intervals. Both are made to 
attract customers. Even if the text is 
frequently changed an advertisement 
can be displayed so as to retain its 
individuality— as we see every day in 
newspapers and magazines. They are 
instantly recognised, even if the name 
and address is not at once visible. 
Many of the very largest of British 
advertisers favour weekly papers in 
preference to dailies. The daily is, as 
a rule, hurriedly glanced ov«r to glean 
certain special information, and then 
thrown aside j but the weekly gets 
attention day by day till the next 
issue comes, an^ is therefore a more 
lasting ad. The weekly newspaper also 
is more liberal as to the admission of 
blocks and displayed ads., and whilst 
there are only about two hundred 
dailies in the United Kingdom, the 
weeklies are numbered by the thousand. 
Smiths^ Printing Agency, Hutton Street, 
E.C., who print a number of weekly and 
monthly papers, have had extensive 
experience in designing and getting up 
display ads. for use in newspapers and supplying 
duplicate electros for the same. In this line 
their clientele is the largest in the Kingdom 
and is constantly increasing. 



•» r».(x>» tmnmni 




About the Picture Poster. 



r ^^ 




the man in the street," and the woman too, 

the picture poster is an object of continual 

interest. A new picture on the hoardings '\& 

criticised and talked about almost as much as 

the latest success at the Academy. To the 

- advertiser the choosing of a design for a new 

poster presents a number of difficulties. Sim^ 

plicityt broad but bright colour effects, and 

artistic treatment should constitute the features 

of a picture poster that is to make its mark. 

Lettering should always be plain and readable 

at a glance. Too much detail is out of 

place in a poster. The man in the street 

is struck by broad effects of colour and 

treatment. He has no time for detail. 

He reckons that the business man who 

puts up an ugly poster is wanting in 

discrimination in other things. The life 

of a poster depends chiefly upon the 

character of the paper on which it is 

printed and the quality of the colours 

employed in its printing. The latter are 

the principal factors to be considered, and only 

colours of the best descriptions should be used 

if anything like a fair length of life is desired. 

Following these, the next important element in 

the life of a poster is the w^eather. Under 

ordinary conditions a poster will only last a few 

weeks, but in a sheltered position it would be 

presentable for an indefinite period. If the 

advertiser is wise he will place the production of 

a new poster in the hands of a capable artist and 

a printing firm that has had experience of such 

work — the two to work together to produce the 

best results. Smiths' Printing Agency, Hutton 

Street, E.G., employ capable and experienced 

poster artists and skilled printers, and can fit 

you with an attractive picture at short notice. 

Instructions only are required— they find ideas. 






! 



About Street Car Ads. 



About Showcards. 




ttS 



u 






<SMfTHS» 
PUI[NII!>Ci 
AGI iN'C /. 

LONDON. 

Sr. ALBANS. 



^NE of the advantages of the street car advertise- 
ment is that, like a stirring story, it always 
** carries the reader with it." He can*t get 
aw^ay from it till his journey ends. This is 
what your ad. should do. To carry the reader 
away so that he will at once buy your goods 
should be the essential aim of your advertisement. 
Street car ads. should always be concise, bright, 
pithy, and printed in bold clear type, large 
enough to be seen easily from any part of the 
car. If an illustration is used it should be in 
bold outline with a sparing amount of shading, 
or in the silhouette style relieved by white 
portions for effect. If colours are used they 
should be solids, not tints or half-tones. The 
street car ad. has to strike at first sight, to be 
read at a glance, and to be easily remembered. 
The reader should know at once what you are 
talking about. No second look should be 
required to bring him or her to attention. Change 
your ad. often. ** Variety is the spice of life,'' not 
only in general, but in business life. One 
glance along the roof of a street car detects a 
new feature amongst the ads., or recognises 
*' old iron." The newest effect always secures 
attention. It cannot escape the observant eye 
of the alert traveller, nor can he get away from 
it. When you change, alter the entire style of 
the ad. The size of a street car ad. is nearly 
always the same, but you can have a new design 
in a new combination of colours every time. 
Give different features of your business a turn 
with each change. Have as much dash and 
''go** in the design as possible, without 
exaggeration, and consistent with good taste 
and the character of your business. To keep 
your street car ads. up to the suggested standard 
Smiths' Printing Agency. Hutton Street, E.C., 
can render you valuable aid as expert designers 
and printers. 




f 



ca 



PUirSTIlNO 

AoriNcy. 

LONDON. 

ST. ALBANS. 



^^HE showcard is the indoor equivalent of the 
^'-^' picture poster. The picture showcard is not 
easily rivalled as an advertisement. It 
remains fresh and bright, and has a far longer 
life than the poster, in that it is not so much 
exposed to the destructive action of damp, 
dust, and smoke. Finer artistic work, with 
more detail, and more delicate colours and tints, 
may be used in its design. Like the street car 
ad., the wording of the showcard should be 
concise and pithy, bold and clear, with ample 
white space, so as to be taken in at a glance by 
the reader, and the entire design and illustration 
should, as far as possible, be fresh and distinctive 
—that is, it should possess an individuality of its 
own, either in style, illustration, ornamentation, 
or colour, so as to attract and fix the eye at first 
sight. There should invariably be in the design 
some one distinctive picturesque feature— a view, 
an illustration, or a trade mark, which should 
stand out so conspicuously as to compel instant 
recognition and attention. At the present day 
there is more really fine work in pictures, 
attractive decorative effects, and lettering put 
mto the designs of showcards than in any other 
advertising media in use, with the single possible 
exception of art booklets. Many of the show 
cards to be seen about are masterpieces of 
attractive catchy design and beautiful colour 
combinations, with the very highest excellence 
in printing. Nothing gives the purchasing 
public such a favourable idea of the standing and 
stability of a business firm or manufacturer as a 
handsome showcard in colours, appropriately 
mounted, and nicely framed. It is the ** high- 
water mark'* of business stability that makes a 
lasting impression on the public mind. Show- 
cards of this high class are constantly being 
produced by Smiths' Printing Agency, Hutton 
Street, E.C., for the largest advertisers of the age. 






.;..> 



i A 



1 



Of Vital Importance to the Advertiser 

is tde Question— 
WHERE CAN I GET . ■ . ■ 



FORCIBLE PRIN TING ? . . 




i." f ■ 



=1"|H^- 



(■♦•9 
t 





POINTING 


AoriNcy. 



LONDON : 

Hutton Street, Whitefriars, EC. 

Telephone -1030 Holborii. 

COUNTRY FACTORY : 

"Fleet" Works, St. Albans. 

Telephone- 31 St. Alb»ns. 



T is a question of ^Mooking forwards. The 
methods of the old century want quickening 
up for the new century. It is no use * looking 
backwards." Did you ever hear of the miller 
who had all the windows in his mill put in on 
. the up-river side? «* Water that has run over 
the mill-wheel (he said) has done its work. I 
don't need to look after it. It's water up the 
river that's going to run my mill to day, and 
next month, and next year. That s what 1 
want to see. When I want to look backward 
ni put in a window looking down river. But 
the need in my business is to look ahead. 
That's the point-look ahead I The future 
requires forcible advertising. Advertising which 
has gone by has done its work. Printing such 
as will focus the up river attention of the 
public on the goods you have to sdl is what you 
want to run your business-mill profitably. 

The judicious and progressive advertiser 
knows only too well that most of his best efforts 
in the catchy wording of his ads. are ruined by 
the incompetent printer who doesn't know how 
to discern the special points of an announcement 
and, worse still, doesn't know how best to 

display them. , . . j j 

The design and display of the ads. produced 
by Smiths' Printing Agency are invariably of 
the fresh and original order that consciously or 
unconsciously impresses the observer of fine 
workmanship in any department of industry. 
It carries conviction with it, and constitutes 
** forcible advertising." 



«>?e« 



-^ 



»w:yw!y»w^^^^^^y^v^n^^^KK^K«s««2««««'s':cA«««i«s«2ff»o 



smiTHs' 

sj^^dvertisino Agency's 

LISTS OF PAPERS, 



WITH 



PUBLISHERS' OWN CORRECTIONS UP-TO-DATE. 



London Daily and Evening Papers .. 
London Weekly and Bi-Monthly Papers .. 

Provincial Weekly Papers with general 
(not local) circulations 

Monthly Journals 

Suburban and Provincial Papers 



* See Page 290 
See Page 294 

. See Page 347 
. . See Page 356 
. . See Page 399 



JANUARY, J902. 



2 1st EDITION. 



PS»ff»««ff«Sff«^^«Sff»^««»ffffAV!XK^^^^^^»I^^O^#^OS»»»a 



iSapa?5IP«P»i 



M 



# 1 

i! 



I 



V 

li 



s^ 



ft 

f s 

[{ 

*; 
I- 




RATE 




IN 



THE LEADING 

LONDON 

DAILY 

PAPERS 






FOR 



ORDINARY 

TRADE 





PUBLISHERS' OWN STATEMENTS. 



Compiled Jan., 1902. 



/ 



Diiily Ohronlcle. . . 
Daily Express ... 
Daily Grttphic (Trade) 

Daily Mail 

Dally News 
Daily Telegraph 
Echo 

Evening Kows ... 
Financial News 

Financial Times 

Financier 

Globe 

Morning Herald 

Morning Advertiser 

Morning Leader (Miscellaneous) 
Do. (Trade) 

Morning Post 

Pall Mall Gazette 

Public Ledger 

St. James's Gazette 

Sporting Life 

Sportsman (Miscellaneous) ... 

Standard 

Standard, Evening (if included. 
Star (Miscellaneous Column) 
Sun, The 

Times 

Westminster Gazette 





Words 


• •• • > ■ 


4 lines 2/8 





12 ... 1/0 


) 


5 lines 4/0 


... { 


2/0 per 
12... 2/6 





32 ... 3/6 


1 


32 ... 3/6 


1 


82 ... 3/4 


about ii 


4 lines 
28 ... 4'2 




96 ... 8/0 



Words Words 

5 lines 3/4 6 lines 4/0 

and Id. per 

( ach extra 

line rer insertion 

2d. per word 

40 ... 4/0 48 ... 5/0 

40 ... 4/0 48 ... 5/0 

40 ... 4 ' 48 ... 4/8 

5 lines 6 lines 

35 ... 5/0 42... 6/10 



Words 

and 9d. 

word 

line Is. 

after 
56 ... 5/6 



Words 

per line 

after 



64 



66 ... 5/6 i 64 



8d. per 

6d. per 

24 ... 2 6 

4 lines, 

82 ... 3 



- One 
line; 
line ; 



inch - 
6/6 per 



56 ... 5/4 

7 lines 
49 ... 6/8 

12 lines 

inch 



64 



6/0 
6/0 
6/0 



Words 
after 



72 
72 
72 



70 
7/0 
6 8 



miniimum 4/0 



8 lines 
56 ... 7/6 

8d per 
8d. per 



32 ... 3 2 ,40... 3/10^ 48 ... 4 6 [ 56 
j I 

2/6; I 6/0 per inch 

i i 

40 ... 3,6 , 48 ... 4/0 | 5q ... 4/6 



6/2 



12 ... 1/0 I and 3 times for price of 



64 ... 5/0 



9 lines ) 
64 ... 8/4 i 

line 

line 



64... 510 



72 ... 5/ 



2 insertions 



Id. per word per insert or .% inserts for price of 24 



82 



3,0 I 40 ... 3/6 48 



35 
63 
42 

40 
40 
82 ... 4/0 I 40 



28 ... 3 

60 ... 8/0 

86 ... 4/0 

82 ... 8/0 



4/0 42 



3/4 



70 



i/8 j 49 
8/9 48 

! 
2/8 I 48 

4/0 48 
I I 

increases' these i prices by' 5/0 0/0) 

i ■ I 

Id- per ! word per insertion 



4/0 i 66 

j 

4'6 I 49 

I 

3/8 I 77 
6/4 j 56 
4/6 I 56 
3/0 56 
6/0 I 56 



4/6 ! 64 

i 

I 

5/0 ; 56 

4/0 I 84 

60 ^ 63 

6/3 64 

3 6 ; 64 

I 

6/0 I 64 



6/0 I 72 ... 5/6 



6/0 

4/4 
6/8 



63 



70 



6/0 I 72 

I 
4/0 ; 72 



7/0 



80 ... 8/4 40 ... 4/0 



I Trade 40 ... 4/0 48 ... 6/0 

■ I Houses, &C.I 32 . 4/0 40 



6/0 
I 
4 lines j 8/0, and 



48 ... 4/8 ' 56 ... 5/4 64 ... 6/0 

56 ... 6/0 64 ... 7/0 \ 72 ... 8/0 
48 .. 6/0 56 .. 7/0 I 64 ... 8/0 



72 



7/'4 
6 9 
46 
8/0 



72 .. 6/8 



9d. per ! line 



after 



T-i 



80 
72 



9 
90 



'\ 



1^ 



: ' 



M"' 







Rates in the Leading: 



f^ Provincial DAILY Papers 



FOR 



OHDlNflRY TRADE flDVERTlSElVlEI^TS. 

PUBLISHERS' OWN STATEMENTS. COMPILED JANUARY, 1902. 



Aberdeen Free Press 

Aberdeen Journal 

A shton Evening Reporter 

BathArtfiis 

Belfast Northern Whig 

Birmingham Arpns 

Birmingham Gazette 

Birmingham Mail 

Birmingham Post 

Bolton Chronicle 

Bradford Observer 

Bristol Times 

Bristol Sporting News 

Cambridge News 

Cardiff Western Mail 

Cork Examiner 

Cork Even ng Echo 

Coventrj' Midland Telegiaph 

Darlington Northern Echo 

Dublin Freeman 

Dublin Evenmg Mail 

Dublin Express 

Dundee Advertiser 

Dundee Courier 

Edinboro' Scotsman 

Glasgow Herald 

Glasgow Evening News 

Glasgow Evening Citizen 

Glasgow Evening Times 

Greenock Telegraph 



Words Words . 


! 
Words Words i Words 


Words 


32 ... 20 40 . 26 


48 ... 8/0 56 ... 3/6 


64 ... 4 


72 ... 4/6 


32 ... 2 40 ... 2 6 


48 . . 3/0 66 ... 86 ' 64 40 


72 .. 4/6 


:2 ... 1/0 40 ... 1/3 ' 48 ... 1/6 ! 


66 ... 1/9 64 ... 2/0 


72 ... 2/3 


32 . 2/0 40 . 2/6 ; 48 . 3/0 I 


66 ... 8/6 ' 64 . 4/0 

j 


72 ... 4/6 


36 ... 26 42 ... 30 


49 .. 8 6 1 


66 ... 4 63 ... 46 7u .. 6,0 


! 5d. 


per line 


(7 words). 


32 . 20 40 .. 26 


48 ... 3/0 


56 ... 8/6 61 .. 40 72 4/6 


40 ... 3/4 


48 .. 4/0 


66 .. 4/8 64 .. 6/4 72 ... f/0 


32 ... 2.0 40 ... 2/6 


48 ... 3 ; 


66 .. 3 6 64 ... 4/0 


72 ... 4 6 


26 ... 0/9 34 ... 1/0 


42 . 1/8 1 


to ... 1/6 1 60 ... 1/9 


70 ... 2/0 


32 ... 2 40 ... 2 6 ' 


48 80 


56 .. 86 64 40 


72 ... 4 6 


32 ... 2/0 ; 40 ... 26 


48 ... S/0 


66 ... 3 6 64 ... 4/0 72 ... 4/6 


32 ... 2/0 40 . . 2/6 48 ... 3/0 ' 


66 ... 3/8 64 .. 4/0 72 .. 4/6 


24 1/6 1 36 ... 2/6 


48 ... 8/6 


60 .. 4/6 72 ... bl> 84 ... 6/0 


4d., 8d., \ and 2d. 


per line. 


... 


... 


24 ... 0/6 1 82 ... 0/9 


40 .. 1/0 


48 .. 1/3 66 ... 1/H 


64 .. 1/9 


24 ... C/8 32 ... 0/4J 40 .. 0/6 


48 ... 0/7i 56 ... 0/9 


64 ...0/10 


32 .. 2/0 40 2,<6 


48 3/0 


66 ... 3/6 64 ... 4/0 


72 . 4/6 


82 .. 2/0 40 ... 2 6 


48 .. 3/0 


66 ... 8/6 64 ... 4/0 


72 .. 4/6 


32 ... 2 49 .. 2/4 


66 .. 2 8 


68 ... 80 70 ... 84 


77 ... 3 8 


27 ... 1/3 86 .. 1/7 


: 46 .. 2/0 


' 54 ... 2/3 62 ... 2/6 


i 70 .. 8/0 


27 .. 2/0 36 . . 2/6 


45 ... 8/0 


64 ... 3/ti 62 ... 4/0 


70 .. 4/6 


32 ... 20 , 40 ... 2 6 


1 48 ... 80 


66 ... 86 64 ... iO 


72 ... 4,6 


82 ... 20 40 ... 2/6 


; 48 ... 80 


66 ... 3 6 64 ... 4/0 


72 ... 4 6 


; 32 . 2/0 40 26 


' 48 ... 8/0 


66 ... 8/6 64 ... 4 72 ... 4/P 


32 ... 26 40 ... 30 


48 ... 8 6 


66 ... 4/6 64 ... 6/0 72 ... 6/6 


Ordinary page5d. 


per line, front , page 6<1. 


per line. 


6d. 


per line (8 or 9 , words). 




! 24 ... 1/4 ; 40 2/0 


66 ... 2/9 64 ... 8/6 80 ... 4/3 


96 ... 6/0 


' 36 ... 1/8 42 ... 2/0 49 ... 2/4 

1 


56 ... 2/8 

1 
1 


63 ... 8/0 


70 ... 8/4 



4.- '- 





Words 


Words 


Words 


Words 


1 

Words 


W 


)rd8 


Halifax Courier 


12 . 


. 1/0 


21 .. 


1/6 


86 


.. 2/0 


45 . 


.. 2/6 


54 . 


. 3 


108 . 


.. 6/0 


Halifax Evening Courier 


6d. 


per 


line once. 


4d.l 


twice. 


2d. 


six, 


Ud.twent.v Id. thirty 


Huddersfield Examiner 


16 . 


. 1/0 


25. 


. 1/6 


34 


.. 2/0 


43 


.. 2/6 


52 . 


.. 3/0 


61 . 


.. 3/6 


Ipswich East Anglian Times 


32 


. 2 


40. 


. 2/6 


48 


.. 3/0 


56 . 


.. 3/6 


64 . 


. 4 


72 . 


.. 4/6 


Ip.swi«h Evening Star 


32 . 


. 1/6 


40 . 


. 2/0 


48 


.. 2/6 


56 . 


.. 3,0 


64 . 


.. 3/6 


72 . 


.. 4/0 


Irish Times 


32 . 


. 2/0 


40 . 


. 2 '6 


48 


.. 80 


56 . 


.. 86 


64 . 


.. 40 


, 72 . 


.. 4/6 


Leeds and Yorkshire Mercury 


32 . 


. 2/4 


40 . 


. 2/11 


48 


.. 8'6 


56 . 


.. 41 


64 . 


. 4/8 


72 . 


.. 6/3 


Leeds Daily News 


32 . 


. 2/0 


40 . 


. 2/6 


48 


.. 3/0 


56 . 


.. 3/6 


64 . 


. 4/0 


72 . 


.. 4/6 


Leicester Post 


40 . 


. 2/6 


48 . 


. 3/0 


56 


. 3/6 


64 . 


.. 4/0 


72 


. 4/6 


80 . 


.. 5/0 


Leicester Mercury 


4,1 


. -/ 


48 . 


. S/0 


56 


.. 3/6 


64 . 


.. 4/0 


72 . 


. 2/6 


80 . 


.. 5/0 


Lei' h Commercial List 


32 . 


. 1/6 


40 .. 


. 1/9 


48 


.. 2/0 


56 . 


.. 2 3 


64 . 


.. 2'6 


72 . 


.. 2/9 


Liverpool Courier 


32 . 


. :/a 


40 . 


. 26 


48 


.. 3 


56 . 


.. 3/6 


64 . 


. 4/0 


72 


. 4/6 


Liverpool Merciuy 


21. 


. 1'6 


28 .. 


. 2 


35 


.. 2 6 


42 . 


.. 30 


49 . 


.. 3 6 


56 . 


.. 4/0 


Liverpool Post 


82 . 


. 20 


40 .. 


. 2/6 


48 


.. 80 


56 . 


.. 3 6 


64 . 


.. 4/0 


72 . 


.. 4/6 


Manchester Courier 


32 . 


. 2/8 


40 . 


. 3/4 


48 


.. 4/0 


56 . 


.. 4/8 


64 . 


.. 5/4 


72 . 


.. 6/0 


Manchester Sporting Chronicle 


30 . 


. 2/0 


38 . 


2/6 


46 


.. 8/0 


54 . 


.. 3/6 


62 . 


.. 4/0 


70 . 


.. 4/6 


Manchester Guardian 


32 . 


. 8/0 


40 . 


. 8'9 


48 


4,6 


56 . 


. 5 3 


64 . 


.. 6 


72 


. 6 9 


Manchester Evenhig News ... 


32 . 


.2/0 


40 .. 


. 2 6 


48 


.. 3 


56 . 


.. 36 


64 . 


.. 4 


72 


.4 6 


Manchester Evening Mail ... 


82 . 


. 2/0 


40 . 


. 26 


48 


.. 3/0 


56 . 


.. 36 


64 . 


.. 4 


72 . 


.. 4 6 


Middle brough North 
Eastern Gazette 


26 . 


. 1/8 


42 . 


. 2/6 


56 


.. 3/4 


70 . 


.. 4/2 


84 . 


.. 5/0 


98 . 


.6/10 


Newcastle Leader 


82 . 


. 1/8 


40 . 


. 2 


48 


.. 2 6 


56 . 


.. 3 


64 . 


.. 86 


72 . 


.. 4/0 


Nortliem Daily Mail i 
(West Hartlepool) | 


16 . 


. 0/6 


32.. 


. 1/0 


48 


.. 1/6 


64 . 


.. 2/0 


80 . 


.. 26 


t 


•• 


Northampton Chronicle 


24 . 


1/0 


32 .. 


. 1/3 


48 


. 1/6 


56 . 


.. 1/9 


72 . 


. 2/0 


80 . 


.. 2/8 


Norwich Eastern Press 


20 . 


. 2/0 


27 .. 


. 2/6 


34 


. 3/0 


40 . 


.. 3/6 


47 . 


.. 4/0 


54 . 


.. 4/6 


Norwich East'rn Ev'n'ngN'ws 


20 . 


. 1/0 


27 . 


1/3 


34 


.. 16 


40 


. 1/9 


47 . 


.. 2/0 


. 54 . 


.. 2/6 


Norfolk Standard 


24 .. 


. 1/0 


82 .. 


. 1/4 


40 


.. 1/8 


48 . 


.. 2/0 


56 . 


. 2/4 


'64. 


.. 2/8 


Nottingham Express 


32 . 


. 20 


40 .. 


. 2/6 


48 


.. 3 


56 . 


.. 8/6 


64 . 


.. 4/0 


72 . 


.. 46 


Nottingham Guardian 


82 . 


. 20 


40 .. 


. 2 6 


48 


.. 3/0 


56 . 


.. 40 


64 . 


. 5 


72 . 


.. 6/0 


Oldham Standard 


32 . 


. 2/0 


40 .. 


. 2/6 


48 . 


.. 3/0 


56 . 


. 3/6 


64 . 


. 4/0 


72 . 


.. 5/6 


Scarborough Post 


32 .. 


. 1/6 


40 .. 


. 2/0 


48 


.. 2/d 


56 . 


.. 3/0 


64 . 


. 3/6 


72 . 


.. 4/0 


Sheflield Independent 


32 .. 


. 2 


40 .. 


. 2 6 


48 . 


.. 3 


56 . 


.. 86 


64 . 


. 4 


72 . 


.. 4/6 


Sheffield Telegi-aph 


32 .. 


. 19 


40 .. 


. 2 3 


48 . 


.. 2 9 


56 . 


.33 


64 . 


. 3/9 


72 . 


.. 4/8 


Sheffield Evening Telegraph 


82 .. 


. 1/9 


40 .. 


. 2/3 


48 . 


.. 2 '9 1 


56 . 


.. 3/3 


64 . 


3/9 


72 . 


.. 4/8 


Shields News 


21 .. 


. 0/9 


28 .. 


. 1/0 1 


35 . 


.. 1/3 


42 . 


.. 1/6 






• 


»• 


South Wales Daily News ... 


4d., 


3d., 


and 2d. 


per 


line. 






.. 




. 




Staffordshire Sentinel 


82 .. 


• 1/4 


40 .. 


. 1/8 , 


48 


2/0 ' 


56 . 


.. 2/4 


64 . 


. 2/8 


72 . 


.. 8/0 


Suaderl .nd Echo 


24 .. 


. 1/0 


40 .. 


. 1/8 


48 . 


.. 2/0 


56 . 


.. 2/4 


64 . 


. 2/8 


72 . 


.. 3/0 


Sunderland Herald and Post 


32 .. 


.1/4 


40 .. 


. 1/8 


48 . 


.. 2/0 


66 . 


.. 2/1 


64 . 


. 2/8 


72 . 


. 3/0 


Suaderlund Shipping News ... 


32 .. 


.1/4 


40 .. 


. 1/8 


48 . 


.. 2/0 


56 . 


.. 2/4 


64 . 


. 2/8 


72 . 


. 8/0 


Ulster Echo 


86 . 


. 2/0 


42 .. 


. 2/6 


49 . 


.. 2/11 


56 . 


.. 3/4 


63 . 


. 3/9 


70 . 


4/2 


Western Morning Ne \vs 


32 .. 


. 2/0 


40 . 


2/6 


48 


.. 3/0 


56 . 


.. 3/6 


64 . 


. 4/0 


72 . 


.. 4/6 


Wolverhampton Express 
and Star 


40 .. 


. 2/6 


48 .. 


. 8/0 


56 . 


.. 3/6 


64 . 


.. 4/0 


80 . 


. 5/0 






Worcester Times 


30 .. 


. 0/9 


40 .. 


. 1/0 


50 . 


.. 1/3 


60 . 


.. 1/6 


70 . 


. 1/9 


80 . 


.. 2/0 


Yorkshire Post 


32 .. 


.24 


40 .. 


. 2/11 


48 . 


.. 8 6 


56 . 


.. 4/7 


64 .. 


. 5/2 


72 . 


.. 6/9 


Yorkshire Evening Post 


32 .. 


. 2/0 


40 .. 


. 2/6 


48 


.. 3/0 


56 


3/6 


64 


. 4/0 


72 . 


.. 4/6 



' ' 



J -1 



[t i 



I 



■i ■ I 
"I « 

I" ' *' 



ri 



'i- I 



\ : 



1> 



PREPAID 
RATES 



IN 



THE LEADING 



LlOHDOfl 
PflPEf^S 







FOR 



SITUATIONS 




PyBLlSHERS' OWN STATEMENTS. 



eOMPILED JAN., 1902. 



/ 



Situations Words 



Words 



Daily Chronicle 
Daily Express . . . 
Daily Gnaphis... 
Daily Mail 

Daily News 



\ Wanted 2 lines 0/91 S lines 11 
I Vacant 2 lines 1/6 I 3 lines 2/0 



12 words 



( Wanted 18 
\ Vacant 18 

12 



( Wanted ) 
{ or 1 1 24 
\ Vacant ) 



Daily Telegraph j ^^^^ 

[Dom.S'r'ts wanting sits. in. 3 line 
Echo 

Evening News 

Financial News 

Financial Times 

Financier 

(*lobe 

Morning Herald 

Moniing Advertiser j y^^t^ 

„ , ^ (Wanted) 

Morning Leader... { or | 



24 
32 



1/0 
1/6 

2/0 
20 



8/0 
3/6 



12 words 
12 ... 1/0 



1/0, and 

each 
26 ... 2/0 

and l^d. 
32 ... 3 



82 

40 



8/6 
4/0 



\ Wanted 
\ Vacant 



( Vacant 
Morning Post 

Pall Mall Gazette . 

Public Ledger 

St. James's Gazette 

Sporting Life 

Sportsman 

Standard 

Standard, Evening (if included 

Star 

Sun . 

Times 

[Dom. St'U wanting sits. la.6d. 3 lines 

Westminster Gazette 



24 
24 
24 
24 

12 

32 
40 



2/0 

2/0 I 32 

I 
1/6 32 

1/6 32 



6d., and 

<fe Id. every 

32 ... 2/8 



0/6 

2/6 
3/0 



12 ... 0/9 



I Wanted 
( Vacant 



I Wanted 
\ Vacant 



32 
24 

21 

50 

28 

24 
32 



24 

40 



3/0 
3/0 

1/0 

3/0 

2/0 

1/6 
3/0 



30 
4/0 



21 

40 

48 



2/8 
2/0 
20 

0/9 

3/0 
3/6 



Words Words Words 

4 lines 1/5 1 5 lines 1/9 ' 6 lines 2/1 
4 lines 2/6 5 lines 3/0 1 6 lines 3/6 

Id. each j addition ;al word 

I ! 

additional seven words or 
32 ... 2/6 j 39 ... 3/0 1 46 ... 3/6 



every 
40 ... i'O 



additionjal word 



40 ... 4/0 

48 



48 



48 .. 



5/0 
50 



56 ... 6/0 
56 ... 5/6 



|d. every 
additional 
40 ... 3/4 



50 I 56 ... 5/6 64 ... 6/0 
al word 



addition 
word. 

48 ... 4/0 



and 3 tim 



40 
32 



.. 3/6 
.. 36 



28 ... 1/4 



2 ins., 3/0 

32 ... 2/0 
40 ... 3/9 



40 

40 

40 

32 

48 
56 



3/4 ; 48 

2/6 I 48 

2 6 48 
1/0 I 40 

3 6 ' 66 
4/0 j 64 



4/0 

3/0 

3/0 

18 

4/0 
4/6 



56 

56 

56 

56 

48 

64 
72 



4/8 

4/8 

3/6 

36 

1/6 

4/6 
5/0 



Words 

7 lines 2/5 
7 lines 4/0 



less 4d. 

53 ... 4/0 



64 



64 
72 



64 

64 

64 

64 

54 

72 
80 



es for pri ce of two ; insertio ns 



48 .. 
40 .. 


. 4/0 
. 4/0 


66 .. 

48 .. 


. 4 6 
. 46 


' 56 '. 


" 6/0 


86 .. 


1/8 


42 .. 


. 20 49 . 

t 


.. 2/4 


Sins, 


,4/0 










40 .. 

48 ... 


2/6 
4/6 


48 .. 
66 .. 


3/0 
5/3 


56 . 
64 .. 


. 3/6 
. 6/0 



64 
66 



40 



.. 2/6 j 48 ... 3/0 56 



32 ... 3/6 I 40 ... 4/0 i 48 
48 ... 5/0 I 56 ... 6/0 64 



3/6 j 

50 ' 66 
7/0 72 



6^0 
8/0 



( Wanted 
I Vacant 



increases 

Id. per 

12 ... 0/6 

32 ... 3/0 
24 ... 3/0 

21 ... 1/0 



these 

word 

and id. 

40 ... 8/6 
32 ... 4/0 

28 ... 1/4 



prices by50°/c) 

per in sertion 

every i addition al word. 



64 
72 



64 
80 



70 



6/0 
7/0 



5/4 

5/4 

4/0 

4/0 

119 

6/0 
66 



6/6 

2/8 



4/0 
6/9 



7/0 
9/0 



48 
40 



86 



.. 4/0 
.. 5/0 



1/8 



56 ... 4/6 
48 ... 6/0 



64 
66 



5/0 
7/0 



42 ... 2/0 49 ... 2/4 



3 for prict 

of 2 

72 ... 6/« 

64 ... 8^ 



67 ... a/8 



M 



' 



■ 






't- 



PPFPHID llATFS '" ^^^ ^"^'''"^ PROVINCIAL DAILY PAPERS 



Words 





^■^ 


ror siiuaiions vacani anu wwnnLvti. 


PUBLISHEKS' O-WN StATEME>TB.] 


Compiled Jan., I802. 





Words 


Words Words 


Words 


Words 


Words 


Aberdeen Free Press 


18 ... 0/6 


27 ... 10 36 ... 1/6 


46 ... 2 


64 ... 2'6 


63 ... 8/0 


Aberdeen Journal 


18 .. 0/6 


27 ... 0/9 ; .36 ... 1/0 


46 ... 1/8 


54 ... 16 


63 ... 1/9 


Ashton Evening Reporter .. 


16 .. 06 


24 ... 0/9 32 ... 1/0 


40 ... 1/8 


48 ... 1/6 


56 ... 1/9 


Bath Argns 


20 ... 0/6 


30 .. 0/9 40 ... 1/0 


60 ... 1/3 


60 ... 1/6 


70 .. 1/9 


Bath Chronicle 


20 . 0/6 


30 ... 0/9 40 ... 1/0 


50 ... 1/3 


60 ... 1/6 


70 ... 1/9 


Belfast Irish News 


30 ... 0/6 


40 ... 0/9 60 .. 1/0 i 


? for price 


of 2 


... 


Belfast News Letter 


20 ... 0'6 


26 ... 0/9 30 ... 1/0 


40 ... 1/6 




... 


Belfast Northern Whig 


20 ... 0/6 


26 ... 09 80 ... 1/0 


86 ... 1/8 


40 ... 1/6 


1 for price 


Belfast Telegrai'h 


16 .. 0/6 


20 ... 0/8 24 ... 0/10 


28 ... 1/0 


40 ... 1/9 


of 3 


Birmingham Argus 


20 ... 0/6 


.W ... 0/9 40 ... 1/0 


60 ... 1/3 


60 ... 1/6 


... 


Birmingham Mail 


16 ... 0/8 

1 


24 ... 1/0 32 ... 1/4 
%nd 4d . f r every ad 


40 ... 1/8 
ditional 8 


48 ... 2/0 
words. 


56 ... 2/4 


Birmingham Post 


16 ... 8 


32 ... 1/6 1 40 ... 2?0 

1 


48 ... 2/6 


66 ... 8/0 


64 ... 8 6 


Blackburn Northern Tele- » 1 


20 ... 0/9 


i.8 ... 1/0 36 ... 1/3 


42 .. 1/6 


64 ... 2/0 


... 


graph and Express ) 












Blackburn Weekly Standard 1 


18 ... 6 


27 ... 0/9 36 ... 1/0 


45 .. 1/8 


64 ... 1/6 


68 ... 1/9 


and Expre.^s ) 












Bradford Observer 


16 ... 06 


24 ... 09 32 ... 1/0 


48 ... 1/6 


64 ... 2 


80 ... 2/6 


Brighton Argus 


16 ... 1/0 


26 ... 1/6 36 ... 2/0 


46 ... 2/6 


66 ... 3/0 


76 ... 8/6 


Bristol Times 


20 ... 0/6 


82 ... 1/0 48 ... 1/6 


64 ... 2/0 


80 ... 2 6 


( 


Bristol Western Press 


16 ... 0/6 


24 ... 0/9 32 ... 1/0 


48 ... 1/6 


64 ... 2/0 


80 ... 2/6 


Bristol Mercury 


20 ... 06 


80 ... 0/9 40 ... 1/0 


60 ... 1/3 


60 ... 1 6 


70 ... 1/9 


Burton Evening Gazette 


20 ... 0/6 


80 ... 0/9 40 ... 1/0 


60 ... 1/3 


60 ... 1/6 


70 ... 1/9 


Cambridge News 


16 ... 0/6 


24 ... 0/9 32 ... 1/0 


40 ... 1/6 


48 .. 2/0 


66 ... 2/6 


Cardiff Western Mail 


12 ... 0/6 


19 .. 0/9 , 26 ... 1/0 


83 ... 1/3 


40 ... 1/6 


47 ... 1/9 : 


Citizen (Gloucester) 


90 ... 0/6 


e\ ery addi tiODal 5 wo 


rds Id; 6 i 


userts. f<»r 


price of 4, ( 


Cork Examiner 


24 ... 0/6 


32 .. 0/9 40 ... 1/0 


48 ... 1/3 


66 ... 1/6 


64 ... 1/9 i 


Cork Evening Echo 


24 ... 0/3 


82 ... 0/4J 40 ... 0/6 


48 ... 0/7J 


66 .. 0/9 


64 ,..0/10j 


Coventry Midland Tt legraph 


16 ... 0/6 


24 ... 0/9 32 ... 1/0 


40 ... 1/3 


48 ... 1/6 


66 ... 2/0 . 


Darlington North 8tar 


16 .. 0/6 


24 .. 0/10 32 ... 1/8 


40 ... 1/6 


48 ... 1/9 


66 ... 2/0 


Darlington Northern Echo ... 


16 ... 0/6 


24 .. 0/9 34 ... 1/8 


50 ... 1/9 


65 ... 2/3 ... 11 


Dublin Evening Mail 


27 ... 0/3 


86 ... 0/4 46 ... 0/6 


54 ... 0/6 


62 ... 0/9 


70 ... 1/0 


Dublin Express 


27 .• 0/6 


36 ... 0/9 46 ... 1/0 


64 ... 1/4 


68 ... 1/9 


72 ... 2/3 


Dublin Freeman 


27 ... 0/6 


89 ... 1/0 61 ... 1/6 


63 ... 2/0 


76 ... 2/6 


87 ... 8/0 


Dundee Advertiser 


18 ... 0/6 


27 ... 1/0 ! 86 ... 1/6 


45 .. 2/0 


54 ... 2/6 


63 ... 8/0 


Dundee Courier 


18 ... 0/6 


27 ... 1/0 36 ... 1/6 


45 ... 2/0 


64 ... 2 6 


63 ... 3/0 


F.dinboro' Scotsman 


24 ... 1/0 


82 ... 16 i 40 ... 2/0 


48 ... 2/6 


56 ... 3/0 


64 ... 8,6 


Glasgow Herald 


15 ... 0/6 


20 ... 0/9 i 26 ... 1/0 


80 ... 1/3 


»> ... 2/0 


40 ... 2/6 


Glasgow Evening Citizen 


12 ... 0/6 


every additional 


word Jd., 


4 for prlc( 


.' of 8. 


Glasgow Evening News 


18 ... 0/6 


Jd each additional wojrd and 4 ini 


serts.for th( 


? price of 3 . 


Glasgow Evening Times 


18 ... 0/6 


27 ... 0/9 ! 86 ... 1/0 


26 per c« 


) nt for 4 ii 


I sertions 


Greenock Telegraph 


20 ... 0/6 


26 ... 0/9 32 ... 1/0 38 ... 1/3 


44 ... 1/6 


60 ... 1/9 


Grimsby Mail 


20 .. 0/6 


30 ... 0/9 j 40 ... 1/0 


50 ... 1/3 


60 .. 1/6 


70 ... 1/9 


Halifax Courier 


16 ... 0/6 


24 .. 0/9 I 32 ... 1/0 


40 .. 1/8 


48 ... 1/6 


66 .. 1/9 


Halifax Evening Courier . . . 


16 ... 0/6 


24 ... 0/9 : 82 ... 1/0 


40 ... 1/3 


48 .. 1/6 

1 


66 .. 1/9 


Huddtrsfield Daily Examiner 


16 ... 0/6 


25 ... 0/9 34 ... 1/0 


48 .. 1/3 1 52 ... 1/6 1 61 ... l/» | 



Hull Mail 

Ipswich East Anglian Times 

Ipswich Evening Star 

Irish Times 

Leeds & Yorkshire < Wanted 
Mercury ] Vacant 

Leeds Daily News , 

Leicester M( reury 

Leicc ster Post 

Liverpool Courier 

Liverpool Mercury 

liiverpool Post 

M.'inchestcr Cornier 

Manchester Daily Dispatch ... 
Manchester Evening Chronicle 
Manchester Evening Mail ... 
Manchester Evening ) Wanted 
News ♦ Vacant 

Manchester Guardian ^ Vcnt 
Manchester Sporting Chronicle 
^liddleslirough North- | 

Eastern Gazette ) 

Newcastle Chronicle 

Newcastle Leader 

Norwich Eastern Press 

Norwich Eastern Ev'ning N' ws 
Norfolk Daily Standard 
Northampton Chronicle ... 1 

Nottingham Express I 

Nottingham Guardian , 

Oldham Standard 

Pt rtsmouth Evening News ... 

Scarborough Post 

SheflBeld Independent 

Sheffield Daily Telegrapn . . 
Sheffield Evening Telegraph 

Shields News 

South Wales Daily News 

Southern Daily Mail 

Staff ordsh ire Sentinel 

Sunders nd Echo | Vacant 
Sunderland Herald and Post 
Sunderland Shipping News ... 

Sussex Daily News 

Ulster Echo 

Western Daily Mercury and i 
„ Ev'n'g Herald comb'd ) 

Westeni Momiig N'ws \ ^^j^^ 



20 
16 
16 
12 
16 
16 
20 



16 . 
40 . 
22 . 
32 . 
16 . 
16 
20 
16 . 
16 . 
16 , 

16 . 
16 . 

16 . 

16 . 

20 . 

16 . 

16 . 

20 . 

24 . 

16 . 

16 . 

16 . 

16 . 

16 

18 , 

20 

24 

24 

21 

14 

18 

16 

16 
24 

16 

16 

16 

20 

16 

14 

14 



West Hartlepool Northern 

Daily Mail 
Wolverhampton Express 

and Star 

Worcester Times 

Yorkshire Post 

Yorkshire Evening Post 



16 

20 
16 
16 



0/6 
0/6 
0/6 
0/6 
0/6 
0/6 
0/6 



16 ... 0/6 



Words 
30 ... 0/9 
24 
24 
24 
25 
25 
29 
24 
24 
48 
29 
40 
24 
24 
30 
24 

24 
24 
24 

24 

24 



0/9 


32 


0/9 


32 


1,0 


48 


0/9 


34 


10 


34 


0/9 


38 


0/9 


32 


0,9 


32 


1/2 


56 


1/0 


36 


2/0 


48 


1/0 


32 


1/0 


.32 


1/6 


40 


1/0 


32 


10 


32 


1/9 


32 


0/9 


32 


2 3 


32 


1/0 


32 



0/6 
10 
0/6 
16 
0,6 
0/Q 
10 
6 
0,9 
1/3 
0^6 
16 

0/8 

C/6 24 ... 0/9 32 ... 1/0 



Words 
40 ... 1/0 
1/0 
1/0 
2/0 
1/0 
1/6 

1/0 
1/0 
1/0 
1/4 
16 
2/6 
1/6 

1/3 

2/0 

1/6 

1/3 
24 

10 
3 

1/4 



1/0 

0/6 

0/6 

0/6 

0/6 

0/6 

06 

0/6 

0/9 

0/6 

0/6 

0/6 

1/3 

1/3 

0/6 

0/9 

. 0/6 

0/9 

. 0/6 
1/0 

. 0/6 

. 0/6 

. 1/6 

. 0/6 



25 . 

32 . 

24 . 

27 . 

32 

24 

24 

24 

25 

24 

24 

80 

32 

32 

28 

'J2 

24 

24 

24 
32 
24 
24 
26 
£0 



.. 1/3 
.. 1/0 
.. 0/9 
.. 0/8 
.. 0/8 
.. 0/9 
.. 9 
.. 0/9 
. 1/2 
.0/10 
.. 1/0 
.. 1/0 
. 19 
.. 1/9 
.. 0/9 
,.. 1/0 
... 0/8 
... 1/0 

... 1/0 

... 1/4 

... 0/9 

... 0/9 

... 2/0 

... 0/9 



30 
48 
32 
34 
40 
S2 . 
32 . 
32 . 

34 . 
36 . 
48 . 
40 . 
40 . 
40 . 

35 . 

30 . 

48 . 

32 . 

48 . 
40 . 

32 . 

22 . 

35 . 

40 , 



.. 1/6 
.. 16 
.. 1/0 
.. 0/9 
.0/10 
.. 1/0 
.. 1/0 
.. 10 
.. 1/6 
.. 1/4 
.. 2/0 
.. 1/6 
'J 3 
2/3 
1/0 

1/4 
1/4 
1/4 
2/0 
1/8 

1/0 
1/0 
2/9 
1/0 



Words 

.50 .. J/3 



Words 
60 ... 1/6 



40 
40 
60 
43 
43 
47 
40 
4't 
64 
42 
56 
40 
40 
50 
40 
40 
40 

40 
40 
40 

40 



1/3 
1/3 

2/6 

1/3 
20 

1/3 
1/6 
1/H 
1/6 

2 

3 
2/0 
1/6 
2/6 
2/0 
1/6 
3/0 

13 
3/9 

1/8 



35 ... 1/P 
56 ... 1/9 
40 ... 1/3 
40 ...0/10 



48 . 

40 . 

40 . 

40 

43 

48 

60 

50 

48 

48 

42 

38 

60 

40 

56 

48 
48 
48 
45 



1/0 

1/3 

. 13 

13 

1,10 

1/10 

. 2/6 

. 2/0 

. 29 

2/9 

1/3 

. 1/8 

1/8 

1/8 

,. 2/4 

,. 2/0 

1/6 

. 1/6 

.. 3/9 



48 
48 
72 

52 

52 
.06 
48 
48 
72 
70 
64 
18 
48 
60 
48 

48 
48 

48 

48 

48 



40 . 
64 . 
48 . 
48 . 
56 . 
48 . 
48 . 
48 , 
52 
72 
72 
CO 
56 
56 

46 
72 

^8 

72 
56 
64 
64 
55 



0/6 24 ..010 32 ... 1/0 40 1/3 48 



0/6 20 ... 0/9 30 
0/9 20 ... 1/0 30 



1/0 
1/6 



i I 16 ... 0/6 32 ... 1/0 48 ... 1/6 



0/9 

0/6 
0,6 
0/6 



82 ... 1/0 



48 ... 1/6 



30 .. 
i 26 . 

i 25 ., 



0/9 I 40 

10 34 

. 0/9 35 



1/0 
16 

1/0 



40 

40 



64 

50 
43 
45 



2 

1/3 
20 
1/3 



60 
52 
l5 



1/6 
16 
3/0 

1/6 
2/6 
1/6 
2/0 
2/0 
1/8 
3 4 
3/6 
2/6 
19 
3/0 
2/6 

1/9 
3/6 

1/6 

4/6 

2/0 



Words 



1/8 50 ... 1/6 



. 2/0 
. 2 
. 1/6 
. 1/0 
. 1/2 
. 1/6 
. 1,6 
. 1/6 
. 2/3 
2/10 
. 3/0 
. 26 
. 3 3 
. 3/3 

. 20 
.. vO 

.. 2/0 

.. £/0 

. 2/4 

.. 2/0 

.. 2/0 

.. 4/6 



1/6 00 .. 
2/3 CO .. 



1,6 

2/3 
3/3 



J/6 
2/6 
1/6 



70 .. 
56 .. 
56 . 
84 ., 
61 . 
61 . 

65 . 
51 . 
54 . 
bO 
8t . 
72 . 
56 
56 . 
70 . 
56 . 
56 . 
56 . 
56 . 
56 . 
56 , 

60 . 

45 . 
72 . 
56 . 
54 . 
64 . 

66 . 
56 . 
56 . 

1 , 
84 
84 
70 
64 
64 

64 

84 

66 

88 
64 

80 
80 
75 



. 1/9 
1/9 
1/9 
. 8/6 
. 1/9 
. 30 

1/9 
2/6- 
. 2/6 
.1/10 
. 4/0 
4/0 
. 3/0 
. 20 
. 8 6 
. 3/0 
. 2/0 
. 4/1 
. 1'9 
. 5/8 
. 2/4 

.. l/» 

. 2/8 
. 2/3 
.. 2/0 

.. 1/1 
.. 1/4 
.. 1/9 
.. S/0 
.. 2/0 
.. 8/S 
.. 8/4 
.. 3/6 
.. 3/0 
.. 3/9 
.. 8/9 

.. 2/4 

.. 2/4 

.. J/4 

,.. 8/8 
... 2/8 

... 2/6 
... 2/6 
... 6/6 



64 ... 2/0 



100 . 
100 . 



. 3/6 

.. 5/8 



70 ... 1/9 
61 ... 3 
65 ... 1/9 



] 



t 



I 






i 



;• 



M 



II' 



■■•lai( 



. . LIST OF . . 



london daily and evening papers. 
Name of Papee. 



LONDON DAIIsY 



AND 



EVENING PAPERS 



COMPILED JANUARY. 1902. 



I- 

i. 



Name of Paper. 



•■ 






Bullionlst, The. r>4. Old Broad \ 
Street, E.C. 6d. Esttib- ) 
lished 1866. A record of 
banking, financial, commer- - 
cial. and political economy. 
Contains reports of meetings 
of joint-stock companies 

Daily Chronicle. 80, Fleet Street, 
E.C. Id. Strongly and con- 
sistently supports the Liberal 
interest, and has achieved a 
hij^h reputation for the publi- 
cation of the latest news from 
agricultural, commercial and 
maritime centres und from local 
and provisional markets 

Daily Express, The. Tudor Street, i 
E.C. Established 1900. Jd. [ 
Takes blocks ) 

Daily Graphic. Milford Lane,\ 
Strand, W.C. Id. Esttiblished i 
1890. Neutral. An illustrated J 
newspai)er. Good medium. \ 
Blocks inserted / 

Daily Mail. 32, Carmelite Street,) 
EC. Jd. Established 1896.- 
Circulation over 320,000 ) 



Prices ft.r Traile Atlvertisenieuts. 



hIso 
folio 






Per inch, once, 98. ; 13 times, 
7s. 



General trade advertisements . 
4 lines 2s. 8d. ; 6 lines 4s. I 
Beyond 9d. per line. ( 

1 Column, £12. ; 



Per page: £50, and pro rata;\ 
per inch 14s. 5 lines, 48. ; ' 
Is. per line after. Discount ( 
for series. / 

Per inch, 258. to 528. 6d. ; 
Small want advertisements, 
2d. per word; minimum. 12 
words. 2s 6d. each insertion. 



531 



530 



Our special rates for any of the above will be sent on applicaticn. 



Daily Newrs. Bouverie Street, 
E.C. Id. The leading Liberal \ 
paper. Established in 1846. Has j 
the distinctive feature of allow- f 
ing bold t3npe and double- ,^ 
column advertisements : it also 4 
inserts blocks. That this con- \ 
cession is appreciated any of its I 
issues will show / 



Dally Telerfraph. Fleet Street, E.C. ) 
Id. Established in 1855. Has a 
circulation of 241,000 I 



Echo, The. Catherine Street, Strand, \ 
W.C. Jd. Established in 1868. 
Is Independent Progressive in 
its politics. Circulation, over 
100,000. A valuable and cheap 
medium. Admits double-col- 
umn advertisements, and ap- 
proved blocks 



Evening Newrs, The. WhitefriarsX 
Street, E.C. id. EstabHshed J 
early in 1882 as an evening paper I 
in the Conservative interest. / 
Certified nett daily sale exceed- ) 
ing 270,000 / 



Evening Standard. See Standard .. 

Financial Nenvs. 11. AbchurchLane, \ 
E.C. Id. Established 1884. 
Gives a fidl record of financial 
intelligence, and guards the in- 
terests of investors 



Financial Times. 72, Coleman Street, ' 
E.C. Id. Established 1888. 
Independent. All City topics 
and money market news are ' 
fully reported. Take blocks . 




32 words, 3s. 6d.; 64 words, 6s. ; 
Is. per line afterwards. 
Double - column displayed 
Trade advertisements : 28 
per line, 13 lines to the I 
Inch. ] 

Column, £16. / 



4 lines (32 
lines, 6s. 
wards. 
1 ColTimn, £17 



words), 3s. 6d. ; 8 
Is. per line after- 



17s. 



lines (30 words) , 3s. 4d. ; 8<l. \ 
per line afterwards ; dis- f 
played advertisements, i 
single column, 8s. per inch. / 



4 lines (30 words), 4s. 2d. ; 10d.\ 
per line afterwards. Per / 
inch, IDs. Private " Want" > 
Ads. Id per word. Trade 1 
" Wants," 8d. i er line. / 



Prospectus advertisements, 
2s. per line; Company 
advertisements. Is. 6d. per 
line ; Trade, 8d. per line. 

: 1 Column, £8. 



Displayed advertisements, , 
1 inch, 6s. 6d. ; 8d. per line ; ' 
Company prospectuses, ( 

I 28. per line. ' 



Financial Truth. 19, Cecil Court, \ 
Charing Cross Road, W.C. Id. I 
Established 1889. " The whole / p^j. jndi e/- 
truth. an I nothing but the\ ' 

truth." / 

Financier. 2, Royal Exchange Build-'' 
ings, E.C. (daily, except Satur- 
days), 2d. Established 1870. 
Neutral. Devoted to financial i 
and commercial interests of the 
coun ry 



Companies' advertisements. 
Is. per line ; trade and mis- 
cellaneous, 6d. per line. 
Minimum, 4s. 



532 



534 



CS5 



\ 



i 



Our special rates for any of the above will be sent on application. 



292 



SUCCESSFUL ADVFKTISING. 



I- 



, i 



1*1 



14 



Name of Paper. 



Globe, The. Strand, W.C. Id. Oldest 
tvt'uiuK paper. Establinhed in 
180.3. Conservative. Lart^e 
eircnlation amonK the better' 
classes 



Morning Advertiser. Fleet Street, 
E.C. Id. EstalUished in 1794 
Tlie only daily i)aper repre 
sentin^ trie licensed trades both i 
wh()l(>snle and retail. Politics j 
perlect ly independent / 



^ 



Morning Leader. Stonecutter \ 
Street, E.C. A high - class i 
halfpenny Liberal morn in j? f 
newspaper, jd. Established / 
1892. Circulation certified to I 
exceed 225,000 / 



Morning Post. Wellinffton Street, 
Strand, W.C. Id. Established 
in 1772. Has a high-class cu-cn- 
lation. Its criticines are well 
written, and its fashionable 
news is a special feature. For | 
the higher class of advertised 
articles, piililic comi)anies, &c., 
it is most admirably suited 



Pall Mall Gazette. 18, Charing Cross , 
Koad, W.C. Id. EstabUshedf 
in 1865. Indei>eudent ConserA'a- 1 
tive. Appeals to the higher class ' 



Public Ledger. 4. Tower Dock. Tower \ 
Hill. E.C. E.stablishedl759. 2jd. i 
Saturday. 8d. Devoted entirely ( 
to commercial mattens. Gives i 
valuable information as regards \ 
the various markets / 



Shipping Gazette and Lloyds 
Lis'. 3d. 54, Gracechurch / 
Street, E.C. Established 18.36. [ 
Latest telegraphic shipping \ 
news / 



St. James's Gazette. Dor.set Street, \ 
Whitefriui-s, E.C. Id. Estd. j 
in 1880. Independent and pro- f 
gressive Conservative. Circu- ) 
lates extensively in the Weat-[ 
end and best residential ) 
Suburbs / 




!.3 



lines, 2h. 6d. ; 8d. per line 
afterwards. Displayed, 9s. 
per inch, or I8s. across two 
cols. 1 Column, £8; Back 
page, £40, and pro rala. 



8s. per inch, 10 7o for series. > 
Situations wanted, 32 words 
2s. fe'd. Companies, Is. per 
line to 60 lines, then Is. 6d. 
Auctions, 7 Hues, 4s.; 8d. 
per line after. 



10s. per inch, 13 at 98. 26 at \ 
8s. (!d. 4 lines 3s. 4d. ; lOd. I 
per hue after. Discount i 
for series. ; 



516 



4 lines (30 words), 38. ; 6d. perl 
line aftei-A^'ards. 
1 Column, £12. J 



Di-splayed, 8s. 6d. per inch ; 4 
lines (2K words), 3s. ; 8d. per 
line afterwards. 



I8 lines, .38 ; 4d. i)er line after- 
wjirds ; 6s per inch. 



4 Unes. 3s; 8d. i)er line aftt-r. \ 
6s. per inch ) 



5 lines 
: line 
! inch. 



[M words' , 4s 
afterwards. 



8d. per 
8s. per 



602 



Our special rates for any of the above will be sent on applioation. 



LONDON DAILY AND EVENING PAPERS. 



293 



Name of Paper. 



See 

Prices for Trade Advertisements, also 

folio 



Once, 6s. per inch ; 13 daily ) 
at 4s. pi r incb ; 78 times, \ 



2s. per inch. 



Sporting Chronicle. Withy Grove, 
Manchester, and 68, Fleet St., 
London, EC. Id. Established' 
1871. Circulation, 1.50,000. Con-| 
tains full reports of all races, 
sporting and dramatic news, &c. . 

Sportintf Life. Fleet Street. (With ) 4 lines, 3s. ; 9d. per line after 
which is incorporated " Bell's > wards. Per inch, 1 at 98. 
Life in London.") Id. ;| 13at68. Ltaderpagel.38.6d 

Sportsman. Fleet Street, E.C. Id. \ 






■\ 



sman. Fleet Street, E.C id.) „, litie • is over leader: ♦ 
Established in 1865. Devoted l6d-^«g^"Jf^,l^^,«>^^^^ _ 

to records of sport }\ *- »*- 



\ 



5 lines (40 words), 4s. 
line afterwards. 
1 Column £18. 



Is. per 



lOs. per inch ; 4 lines. 3s. 4d. ; \ 
lOd. per line after. Discount > 
for series. / 



Standard, The. St. Bride St., E.C. Id. 
EstabUshed in 1827. Circula- 
tion, 255,292. Politic*. Con- 
servative. An Evening Edition 
is also published, the prices in 
which are the same as in the 
Morning Etlition, but if both 
are ordered the price is : Rate 
as quoted at side, plus 50 per 
cent 

Star The. Stonecutter St., E.C. |d-\ 
Established in 1888. Leading 
Liberal paper for London . Has 
the largest circulation of any - 
evening paper in the world | 
Certified actual sale to the j 
reader exceeding 250,000 daily / ^ 

Sun, The. Temple Avenue, E.C. |d, > Trade adveri.sements fourth j 
A high class evening paper. A \ page 88. pt r inch once ; 13 , 
good advertising medium. Cir- i times at Is. 6d. eacb. ; 

'julation over 100,000 ' 

Times, The. Printing House Square, 
E.C. 3d. E.stablished in 1785, 
under the "Daily Universal 
Register." In 1788 this title 
was changed to the one it now 
bears. Is undoubtedly with- 
out a rival as an advertising 
medium 



637 



Is. per line. 



Westminster Gazette. TudorStreet> 
E.C. The only penny Liberal 
evening paper in London. Dou- 
ble column advertisements are 
accepted and approved blocks 



Trade advertisements 4 lines \ 
3s. ; 9d. per line after. Dis- I 
played 98. per inch naiTow > 
column ; 208. perinch broad \ 
column. / 



Our special rates lor any of the above will be tent on application. 







1 



■ I 







i 



l«l 



., ! A 



S 



■«d 






I'i 






SMITHS^ ADVERTISING AGENCFS 

. . LIST OF . . 

WEEKLY and BMVIONTHLY 
PAPERS Published In LONDON. 

PUBLISHERS' OWN STATEMENTS. 

COMPILED JANUARY, 1902. 

QUOTATIONS for any SPECIAL POSITIONS or 
REDUCED TERMS for Long Series on application. 



Name op Paper axb 

DESCRIPriON. 



Academy. 43, Chancery 
Lane, W.C. Cirt'nlates 
among the wealthy and 
educat<»d classes. Tdke 
approved blocks 

Accountant. 31, Moor- 
gate Htreet, E.G. A 
medium of communi- 
cation between ac- 
countants in all parts 
of the world. Take 
blocks 



Admiralty and Horse 
Guards Gazette. 

Savoy House, Strand. 
W.C. A journal of 
the Imperial Forces. 
Take blocks 



I 



r Estab. 



Circu- Price per ^a^^ 
lation. "•^''- for 

Once. I3tm.s Advta, 



■ 



Pub- -3^ 

lished V "o 

ou ^^ 



». d. \i. d. 



3 1869 



7 6 6 Thurs. Fri. — 



6 1874 



5 4 Fri. Sat. ' — 



6 1884 



10 7 6 Wed. Thurs, 



Our special rates for any of the above will be sent on application. 



LONDON WEEKLY AND BI-MONTHLY PAPERS. 



295 



Namb op Papbe Ain> 
Descbiption. 



African Review, with ^ 

which is incorporated 
the South African | 
Star. 9&lo,Fenchurch i 
Street, B.C. Therecog- i 
nised authority on } 
South African Mining 
Financial and general 
Hubjects j 

Agents' Journal and 
Official Gazette. 6, 

Dorset Street, Fleet | 
Street, E.G. Recog- 
nised Organ of Insur- 
ance. Take blocks ... 

Agnostic Journal. 41, 

Farringdon Street, E.G. 
DLscwsses all questions 
of A^osticism and 
Christianity freely. All 
news interesting to the 
Freeth ought body. 
Take blocks 

Agricultural Gazette. 

9, New Bridge Street, 
E.G. Articles and news 
interesting to Agricul- 
turists. Take blocks ... 

Agpfcultural World, 
The. Hatton House, 
Great Queen Str»H-t, 
London, W.C. An illus- 
trated paper for coiui- 
try readers 

Amateur Gardening. 

148, Aldersgate Street, 
E.G. A Popular 
Horticultural Periodi- 
cal, with Coloured 
Plates every week. 
Yields exceflent re- 
turns to advertisers. 
Take blocks 

Amateur Photogra- 
pher. 1, Creed Lane, 
Ludgate HiU, E.G. A 
popular journal de- 
voted to the interests 
of Photography. Take 
blocks 

Answers. 163, Queen 
Victoria Street, E.G. 
Home Joiimal of gene- 
ral interest. Offers 
£1,000 insurance. Take 
blocks 



I lEstab.l C*''*'"- 



P^ 



6 



lation. 



1893 



Price per 
inch. 



Once. 13tms 



188S 



«. d. 



6 6 



23,000 4 



1876 



6 6 



1 1844 I 8,000 6 



1 1893 



6 



1884 



1884 



1888 



over 

500,000 
Guar. 



8 



£5 
perp 



l-16th 

(11-16 

31/3, 

5"cfo 



». d. 



4 



i 6 



5 



4 



7 



Latest I Pab- 
for I lished 
Advts. I on 



Tues. Thurs. 



Wed. Thurs. 



5 Sat. 



Tues. Thurs. 



Fri. for 
follow 

ing "Wed. 
week's for 
issue. Sat. 



10s. i 
age. Tues. Fri. 



Col. 

thinOJ 

less |3l days 

r 13. I before Tues. 









Fri. Sat. 496 



Hon. — 



Our special rates for any of the above will be sent on application. 



'if 
jf 



H: 



'B 

r 



! > 



\{ 



J' 

(I 

I 



! » 



i * 



• i 



L 



i'l 



IS 






296 



SUCCESSFUL ADVERTISING. 



Name of Paper and 
Description. 






Estab 



Architect & Contract 
Reporter. <> to 11, | 
Imi).'i iiil Buil<lin««- 1 
Ludaate Cinur*, E.< • I 
Ilhistratca. Appeals 
to Architoets, hij^U- 
class Builders, Urn- 
tractors, &c. Take 
blocks 

Army and NavyGazett* 

3, York rttnet, W.C. 
Rem! by members of 
these Services, Volun- 
teers, &c. Coutams 
official information. 
Blocks on cover 

Athenaeum. Bream's 
Buil< iinffs.E.(.\ J ounial 
of Literature. {Hck'uce, 
Fine Arts, Music, and 
the Drama. For hijrh- 
class readers. ><o 
blocks 

Australian Trading 
World. IHH and hu, 
Ptthnerston Buildings. 
EC. A Trtdinjj and 
Financial Newspaper 

Autocar, Th«. 3, Ht. 
Bride Street, London, 
E.G. A jou.nal pulv 
lished in th^' interests 
of the mechuni-ally 
propelled road carri- 
age. Take blocks 

Baker and Confec- 
tioner. 17, F\irnival 
Street. E.C Has tne 
larKest cinnilation 01 
any paper in the trades 
it represents 

Bakers* Record. ^, 

FHrringdonStrret,E.C 
The or^an of the Bak- 
ing trade. Suited to all 
advertisers desii-inj^ to 
serve Bakers and Con- 
fectioners. Takeblocks 



Bakers' Times & Con- 
fectioners' Journal. 

1.^,3, Hi^h •'^"?.'*^- 
Lewi sham, S r> 
JuurnHl for Bakers and 
Confectioners. News, 
Recipes. Technical Ai'- 
ticles. &c. Take blocks 




1«69 , 



Ord. 
1 ins, 
Influ-^H „ 
ential ) 13 ,, 
/ 26 „ 



1860 Large 



6 



Thurs. Sat. 



1828 



8 6 



2 i 1866 



6 



8 6 ! Wed. 



Fri. 
lor 

Sut. 



4 Wtd. Thurs, 



3 1895 



,12 ,11 



! Tues. i Fri. 



6,000 
guar. 



50s. per 
pa ge 



Wed. Fri. 



1 1864 



2 6 



1 2 Thurs. Fii. 



8 1886 i 6 000 2 6 



1 6 Thurs. Fri. 



^rTpecial rates for any of the above will ba seat oa appliuati.,a. 



u 



LONDON WEEKLY AND BI-MONTHLY PAPERS. 



297 



Name op Paper and 

DESCBIFnON. 



Banner of Israel. 

Racquet Court, Fleet 
Street, E.C. Circulates 
amongst believers in 
the Anglo-Israel 
theoiTT. The best of 
its class. Only two 
pages of advertisements 
Takeblocks 

Baptist. 62, Paternoster 
Kow, E.C. Family 
newspaper represent- 
ing the denomination 
whose name it bears. 
Takeblocks 

Baptist Times ft Free- 
man. 31-37, Cursitor 
Street, Chancery Lane 
Organ of the Baptist 
Denomination 

i 
Bazaar, Exchange and 

Mart, The. 170, strand, 
W.C. Good class of | 
readers who buy prin- : 
cipally to see the 
advertisements. Take 
blocks 

Bell News and Rintfers* 
Record. Ave Maria 
Lane, E.C. Refers to 
church bells and 
church clocks and 
change-ringing (upon 
all of which the editor 
advises gratuitously), 
and Church matters 
generally. Takeblocks. 

Big Budtfet. 18. Henri- 
etta Street, London, 

Black and White, .•», 
Bouverie Street, E.C 
A high-class weekly 
illustrated record and 
review. Take ])locks. 



.1 
fii 

d. 



Kstab, 



Circu- 
lation. 



1875 



Price per 

inch. 



Once. 



IStms 



t. d. 



10^)00 



3 



«. d. 



Latest 

for 
Advts. 



Pub- 
lished 
on 



s o 

C8-.2 
03 



1873 



2 



6 



2 6 



4 



Fri. 



Wed. 



Mon. 



662 



Thurs. 



663 



1868 



3 18 sues 
per i week 
com bined 



ratjies:— 



9 



1880 



5% 



Mon.fo 

Wed- 

Fri. 



r Wed. 
Kri. 
Mon. 



499 



4 6 f 3 ; Wed. Fri. 

' I 



12 6 



1891 



BoBdholders' Register 

(Bi-Monthly). 2, Royal 
Exchange Buildings, 
E.C. Contains lists of 
the various bonds 
drawn forpayment.and 
all information on the 
sub j ect of foreign loans 3 



II 9 Thurs 



13 



14 Tues. 



Thurs. — 



1872 i 



Sat. 



6d. 

perline 



2nd 
&4th 
Tues. 



Ou» epAoial rates for any of the abova will b« sent on application 



N 



f .; 



. ,1 



I . 



298 



SUCCESSFUL ADVERTISING. 



Name of Paper and 
Desceiition. 



o 



Boot and Shoa Trades 
Journal. 72 to 76, 
Temple Chainbers,E.C. 
Circulates amongst 
boot, shoe, and leather 
manufrtcturers. Take 
blocks 

Boys' Friend. Carmelite 
House, Carmelite 
Street, E C. Illustra- 
ted weekly. Scria'.s, 
&c 

Boys' Own Paper. 56 

Paternoster Row 

Brewers' Gazette and 
Malt Trades Chro- 
nicle (Bi-Monthly). 2 
Devonshire Sqvuwe.E.C. 
News and iut'ormation 
relatinf? to the Trade, 
Market Repoi-ts, New 
Inventions, &c. Take 
blocks 

British Architect. ."». 

King Street, W.C. 
A hi^'h-class illustrated 
journal. Reports the 
oi>erations of civil en- 
jnneers and surveyors. 
Blocks taken 

British and Colonial 
Drutftfist. 44, Bishops- 
uate Without, E;.C. 
Represents the various 
branches of the trade 
throughout the coun- 
try. Take block.s 

Brit4sh and Colonial 
Printer and Sta- 
tloner. .'iS, Shoe Lane, 
E.C. The leadinj? 
weekly journal appeal- 
in>? to these trades. 
Take blocks 

British Australasian, 

11-13, Wool Exchanffe, 
E.C. The organ of the 
Australasian Govera- 
ments, and a complete 
record of Australasian 
Stocks and Shares, 
Banking, &c.. Trade 
Reports, and General 
Produce. Take blocks 

British Baker, The. 37 

and 3H. Shoe Lane, Lon- 
don, E.C. 



I 
Estab.! 



Circu- 
lation. 



2 , 19C9 



18. 



Price per 
inch. 

Ouce. 13tms 



$. d. ! ». d. 



per page 
£5 £4 



210,000 12 6 



Latest 

for 
Adrts. 



Pub- 
lished 
on 






Wed. Thurs 



Three 

weeks 

i nreviouf 



1S77 



1874 



6 1S78 



I l)apc 
2<) U 



Alt. 
Mon. 



Alt. 
Thiu:. 



1S78 



6 1884 



1 , 1885 



world 
wide. 



5 3 Wed. : Fri. 



page 
£5 



Wed. Fri. 



4 10':i, Wed. Thurs. 



5 4 Wed. Thirs. - 



per 
page 



Thurs. i Fri. 



bur special rates for any of the above will be tent on application. 



LONDON WEEKLY AND BI-MONTHLY PAPERS. 



299 



Name of Papek and 
Descbiption. 



.Si Estab. 



British Journal of Pho- 
tography. 24, Wel- 
lington Street, Strand, 
W.C. Take blocks ... 

British Medical Jour- 
nal. 429, Strand. 
Journal of the British 
Medical Association. 
Take blocks 

British IHTeekly. 27,Pat- 
emoster Row. A jour- 
nal of Christian and 
social progress. Take 
blocks on back page ... 

Broad Arrow, The 
Naval and Military 
Gazette. Advt. 
Office, 122, Fleet Street, 
E.C. Organ of the Ar- 
my, Navy, Militia, 
Volunteers, Reserve 
Forces, and Civil Ser- 
vice. Take blocks ... 

Builder, The. 46. Cathc- 
riueStreet,W.C. Illus- 
trated. The recognised 
organ for the architec- 
tural profession and 
the building trades. 
Take blocks 

Buildinsr UTorld. La 

Belle Sauvage, E.G. An 
illustrated week'y 
trade journal. Take 
blocks 

Builders' Reporter and 
Engineering Times. 

Imperial Buildings, 
Ludgate Circus, E.C. 
For the building and 
kindred trades. Read 
by contractors, engi- 
neers, &c. Take blocks 

Building News. CIe-> 
ments House, Cle- 
ment." Inn Passage, 
Strand, W.C. lUus- 
trated. Among build- 
ers, architects, deco- ' 
rat 3 "S.&c. Take blocks; 



British Journal ot\ 
Dental Science (Bi- 1 1 ^ 
monthly). 289 and ( ! 
291, Regent Street, W.j : 



1856 



2 1654 



6 ; 1832 



Circu- 
lation. 



Price per 
inch. 

Ouce. 13tms 



«. d. 



s. d. 
I page 

63 
ipage 

m 
ipage 

21 



6 4 6 



19,500 



Latest I Pub- 
for j lished 
Advts. ! ou 



( 10th I 1st ) 
- & ' & ^ 
(25th 15th) 



3 
-fl 



Wed. 



Fri. 



1 1880 



6 18.33 



4 1842 



l-SOS 



70,000 8 ' 7 



Lar- 
gest 
tire, 
of 
any 

Service! 

Paper 6 



Lai'ge 
and 

Influ- Alwut I About 

ential. 8 6 



2 1856 



4 1854 



6 5 6 



6 



3 



Ord. Adts. 

lins. 7 

13 „ 6 

52 „ 5 



Sat. I 563 



Mon. I Thurs. 



Fri. 



Sat. 



Thurs. 



Tues. 



Tues. 



Thrs. 



Fri. 



li 
1 

I 



Wed. — 



Fri. 



Our special rates for any of the above will be sent on application. 



'^i. 



14 



I 



1. I 



300 



SUCCESSFUL ADVERTISING. 



Name of Paper and 
Description. 



Cassttirs Saturday 
Journal. La Belle 

HauvaKiN E.C. Instruc- 
tive and amusing lite- 
rary matter. Take 
blocks. Monthly 6d. .. 



Catholic Fireside. 169, 
Fleet Street. E.C. 
Among Catholic fami- 
lies, collepres, convents, 
and all religions institu- 
tions. Tales, biogra- 
phies, &c. Blocks and 
double column 



CathiOlic Herald of 

Great Britain and Ire- 
land. 24, Bouverie St., 
E.C. Take blocks ... 



Catholic Times. 169, 
FleetStreet.E.C. Has 
the largest circulation 
of any Catholic Journal 
published, and, besides 
its office in London, 
has offices in DubUn, 
Liverpool, and Man- 
chester. Catholic news 
from all parts of the 
world. No blocks 



9) 



Canadian Gazette. 1, 

Royal Exchange Build- 
ings, E.C. Comments 
upon matters of use 
and interest to those 
concerned in Canada, 
etc I 

Capitalist, The. 26. Nich- . 
olas Lane, E.C. A I 
commercial and fi- 
nancial record for in- 
vestors, bankers, 
merchants, shippers, I 
and all public com- j 
panies. Take blocks ... 1 



Carpenter and Builder 

313. Strand, W.C. Il- 
lustrated joiuTial for 
mechanics. Trade 
notes, contracts, &o., 
are given. Take 
blocks 



d. 



Estab.l 



Circu- 
lation. 



Price per 
inch. 



3 1883 



; Once. 



I. d. 



8 



1885 



1877 



5 



ist 
87,000 J ' inch 
( 6 6 



( 



13 tm 



Latest 

for 
Advts. 



i. d. 



7 



3 6 



Pub. 

lialttd 

on 



2 , 
1^ 



I 
Tues. Thurs. __ 



Fri. Sat. 



6 6 






Tues.' Fri. _ 



1883 



r«) 



1878 50,000 5 



1888 



19 



4 « 



1860 



50,000 
guar. 



5 



14 days 
in ad- 
vance 



Men. 

preoed 

ing 

week. 



Wed. — 



Sat. 



51.1 



Wed. Fri. — 



6 6 6 



Wed. 



Fri. 



515 



Our special rates for any of the above will be sent on application. 



LONDON WEEKLY AND BI-MONTHLT PAPERS. 



301 



Name of Paper and 
Descbiption. 



Charity Record, Hos- 
pital Times, etc. 

(Bi-monthly). With 
occasional weekly is- 
sues. 160, Fleet Street, 
E.C. Reports of festi- 
vals, sermons, meet- 
ings, and other charit- 
able events. Take 
blocks 



Chemical News. 6 and 7 
Creed Lane, Ludgate 
Hill, E.C. Gives reports 
scientific lectures, and 
societies connected 
with chemistry and 
pharmacy. Take blocks 

Chemist and Druggist. ^ 

42, Cannon Street, 
E.C. The leading trade 
journal. Published 
every Satiirday. Take 
blocks 



Christian, The. I2,v 
PatemosterBuildings, ^ 
E.C. A weekly record 
of Christian life and 
work at home and 
abroad. Circulates 
throughout the world 
and among all de- 
nominations. High- 
class medium for ad- 
vertisements. Suit- 
able blocks taken . . ' 

Christian A^e. Smiths* 
Advertising Agency, 
100, Fleet St., E.G. II- 
hxstrated. Has a high- 
class ciixiulation. Good 
medium for all adver- 
tisers. Take blocks ... 

Christian Budget and 
News of the Day. 

Illustrated. 4, Lud- 
erate Circus, London, 
E.C 

Christian Common- 
wealth. 73, Ludgate 
Hill, E.C. An unde- 
nominational.rehgious, 
and family journal. 
Has a large staff of con- 
tributors of first rank. 
Take blocks 



o 

'C 



Estab. 



Circu- 
lation. 



Price per 

inch. 



Once. 13tTne! 



Latest 

for 
Advts. 



Pub- |.2 

lished ® o 
on -*^ 



I'M 



8. d. 



1881 



4 1859 



4 1859 



4,600 
guar. 



5 



8. d. 



8 



1st and 

3rd 
Thurs.: 



6 5 Wed. Fri. 



1 1869 



278. 53 

, per times 

: Jth 13/6 

page . each 

net ' net 



Sat. — 



Over 

40,000 



1871 



narrow 
col umn 

10 9 
broad 
colimin 

13 I 11 8 



'Mon. Thurs.' 



50,000 



6 



5 5 Wed. Wed. J?? 

51 < 



\ 

I • 



1 1898 



1881 



3-^,000 6 5 Thurs. Tues. , — 



20 000 

guar. 5 ; 4 Tues. ] Thurs. 518 



II- 

i 



Our spoclal rates for any of the above will be sent on application. 



11 



,'f- 






-:.^ 



' 'r 



302 



SUCCESSFUL ADVERTISING. 



Name of Papek and 
Descbiption. 






Estab. 



Circu- 
lation. 



Christian llndeavour. 

57 & 59. Lii<lp:at(? Hill, 
E.C. The official weekly 
origan of the Christian 
Endeavour Movement 
throufl^fhout the empire 

Christian Globe. 1S5, 
Fleet St., E.C. Ilhia- 
trated. Unsectariau. 
Contains news, reli- 
gious information, 
serial tales, &c. Take 
blocks 

Christian Herald. 6, 

Tudor Street, E.C. 
Undenominational. 
Contains illustrations, 
hiojfraphies, sermons, 
storie.s, &c. (hie of the 
very best media. Take 
blocks 

Christian Life. 2, Essex 
Street. Strand, W.C. 
Unitarian Journal and 
Review. Reports the 
relifjious etl'orts of the 
Unitarian body. Take 
blocks 

Christian Million. 119, 
Salisburj' Sc^uare, E.C. 
Hiph-elass illustrated 
religious weekly for 
family reading. Unde- 
nominational. Tiike 
blocks 

Christian Pictorial. 10 

and 11, Lonsdale Cham- 
bers, Chancery Lane, 
W.C. A Religious Illus- 
trated week] J'. Take 

blocks 

Christian IVorld. 13, 

lleet Street, E.C. Un- 
denominational. 
Amongagoo<icla.ss. Is 
well supported by all 
kinds of advertisers. 
Blocks on back page 
only 

Christian IVorld Pul- 

git. 13 and 14, Fleet 
treet, E.C 



$. d. 



About 
1893 24,000 j 6 



Price p«r 
inch. 



Once. 



1 1874 



43,000 
guar. 



1 1874 



Over 

200,000 
guar- 
anteed 



6 



13tm8 



$. d. 



4 



5 



Laiest 

for 
Adrts. 



.TO 30 



1 1,970 6,000 I 4 



1 1883 



1 1893 



1 1866 120,000 



1 1871 



Chums. La Belle Sail vage 
E.C. Illustrated paper 
for boys imonthly, Gd.) 1 1892 



5 



11 3 



6 



i 



3 C 



10 



4 



20 19 



Mon. 



Pub- 
lished 
on 



Thurs. 638 



33 



Txies. Thurs. 519 



10 dys. 
pre- 
vious Thurs 



Fri. Fri. €81 



Mon. Thurs. 



Mon. Thurs. 



Wed. Thurs. 



Bat. 



Wed. - 



520 



14 days! 
in ad- I 
vance Wed. — 

i ) 



Our speslal rates for any of the above vrill be sent on application. 



LONDON WEEKLY AND BI-MONTHLY PAPERS. 



3OJ 



Name of Papeb and 
Description. 



Church Bells A Illus- 
trated Church 

News. 8 and 5. Cecil 
Court, St. Martins 
Lane, W.C. The Il- 
lustrated Paper for 
Church people. All 
the Church news at , 
home and abroad. 
Take blocks 

Church Evangelist. 23, 

Old Bailey, ETC, and at 
Derby. Largest cir- ! 
culation of any Church } 
weekly. Illustrated, j 
Take blocks 



D ' 

3 1 Estab, 

94 I 



Circu- 
lation. 



Price per \ 
inch. ' 

Once. 113 tins 



Latest ' Pub- 
for j lished 
Advtp. 1 on 



<f. 



». d. 



CO 



s. d. 



1S71 



r, 



. Wed. Fri 



521 



Th"rs. 
i I 1S85 G3,000 8 8 previaa.s Thurs. — 



Church Family News- | I 
paper. ill, Fleet | 
Street, E.G. Take i | 

blocks ' 1 ; 1S94 

I 
Church of Entfland | 
Pulpit and Bccle- > 1 
siastical Review. 

160, Fleet Street, EC. 
Reports sermons, meet- ; 1 

ings, &c. Take blocks ; I ; 1S76 



Church Review. 11, 

Bm-leigh Stn^et, W.C. 
Anglo-Catholic Church 
news, literary select- 
ions. Circulates largely 
among the clergy and 
laity. Take blocks. ... 



.30.0CO 
guar. 



5 4 G Wod. Fri. 



522 



3 6 2 Thui'S. Sat. 



1860 



ijnap- 
plicii- 
7 tiou Tues. ! Thurs. G81 



Church Times. 32, Little 
Queen Street, W.C. 
High Church interests 
are advocated. Goes 
among a good class. 
No blocks 



Church IVeekly. Ad- 
vertisement OflSces : 
21, St. Bride Street, 
EC. 



Churohiwoman. % 

Exeter Street, Strand, 
W.C 



1 ; 1363 



47,01)0 
guar. 

/ 



8 8 Tues. ' Fri. v2j 



; 6th 
year 

! o' 
issue. 



perp 
£6 an 
rata f 
Ipaa 
priu. 
col., 4 
to a o 
Sm'U 
paid 
for 24 



age 
d v^f 
or .J & 
es. 

liar. I 
col:*. 
age2ii 
pre- 
ad.ls. 
w'rdf; 
rata 






1893 



4 



Tues. 



Fii. 526 



Fri. ! r27 



Our special rates for any of the above will be sent on applicaticn 



If 



':, 



i 



i 



f= 



304 



SUCCESSFUL ADVERTISING. 






f ! 



1 i^ 



Name of Papee and 
Descbiption. 



Citizen. 15, Copthall 
Avenue, E.G. Inde- 
pendent. Contains 
expert reports on In- 
surance, Financial, 
Banking, and Trade 
matters, and deals 
with subjects of 
interest to Londoners. 
Take blocks 

City Press. 148, Alders- 
gate Street, E.C. De- 
votes itself exclusively 
to City affairs and is 
largely adopted for the 
insertion of Company 
Prospectuses 

Civil Service Com- 

£etltor. 27. Chancery 
ane,E.C. Alfords in- 
formation respecting 
all Government aj)- 
pointments, and sup- ' 
plies Hpocimen Exami- 
nation Pai)erH. Take ! 
blocks I 

Civil Service Gazette. 

12, Fetter Lane, E.C. 
For all civil officers and 
clerks in Government 
employ. Departmental 
news. Take blocks ... 

Civilian, The. 76 and 78, 

Clerkenwell Road, E.C. 
Journal for the Civil 
Service. Vahiable for 
any who appeal to those 
in the Service. Take 
blocks 



Clarion. 

E.G.. . 



72, Fleet Street, 



Colliery Guardian. 49, 

Essex Street, W.C. 
Established for the 
})uri>ose of represent- 
ing the interests of the 
Coal and Iron trades. 
Take blocks 

Colonial Goldfielda 
Gazette. 115 and 116, 
Strand, W.C 

Coloured Comic 

Comic Cuts. Carmelite 
House, Carmelite St., 
E.C. Illustrated. Take 
blocks 






d. 



Estab. 



Circu- 
latiou. 



Price p«r 
inch. 

Once. 1 13 tins 



«. d. ; 9. d. 



Latest 

for 
Adrts. 



Pub- 
lished 
on 






3 1878 



« I 6 



Fri. Sat. 



1 1867 



Tuefl. i Wed. 
6 6 6 [Fv day! Sat. 



8,000 
to 
5,000 ! 
1 1886 guar. 



4 G 



3 1853 i 



Wed. 



Fri. I _ 



7 5 



I 



i narrow col 

S 1869 ; 8,000 4 3 



1 i 1891 



6 4 



Fri. 



Fri. 



Sat. 



Sat. 



682 



1860 



6 1S97 10,000 



} j 1806 
I i 1880 



4 8 6 



7 6 



Tues. Fri. 528 



over I 

660,000 |25 I 



Thurs. I Fri. 



Fri. Sat. 

10 days i 
previous! Mon. 



678 



one I 
month ' 

before Tues. ! — 



Our special rates for any of the above will be sent on application 



LONDON WEEKLY AND BI-MONTHLY PAPERS. 



3C5 



Name of Papeb and 
Description. 



Comic Home Journal. 

('armelite House, Car- 
melite Street, E.C. D- 
lustrated weekly 



Commercial Intelli- 

Cence. 168, Fleet St., 
london, E.C. " The 
business man's news- 
paper." Reviews the 
markets of the world 
for the benefit of Brit- 
ish traders. Large 
circulation amongst 
the better classes at 
home and abroad 



Commercial World. 

(Bi-Monthly). 10, 
Adam Street, Adelphi, 
W.C. Reports the pro- 
ceedings of companies, 
with comments and 
articles on insurance 
affairs 



Contract Journal. 139, 
Salisbury Court, E.C. 
Contains information 
and articles upon con- 
tracts, tenders open, 
tenders accepted, etc. 
Take blocks 



Contractor. 139, Salis- 
bury Court, E.C. Ar- 
ticles upon contracts. 
Notes for contractors, 
&c. Take blocks 



Contractors'Chronlde. 

48, Grays Inn Road, 
W.C ... ... 



The Corn and Produce 
Gazette. 28, Fen- 
church Street, E.C. 
Contains home and 
foreign com market 
reports, and other 
commercial intelli- 
gence. Annual sub- 
scription twice a week 
21s., once 10s. 6d., post 
free 



u 

Ah 



d. 



Estab. 



Circu- 
lation. 



$. d. 



186,000 10 



Price per i , . . 

inch. ^^f * 

' for 

Once. ]13tniB Advts. 



«. d. 



Three 

weeks 

previous 



Pub- 
lished 
en 



1898 



S 1868 



Large 6 3 9 



1879 



2 1885 



1886 



6 6 



■5.2 

OS 







Thurs. 

for 

Sat. 



Ist 

and 

15th of 

month. 



5 4 6 



Tues. 



4 3 Fri. 



Sat. 



1874 



Wed. 



Sat. 



Mon. 



Mon. 
Fri. 



686 



Our special rates for any of the above will be sent on application . 












306 



SUCCESSFUL ADVERTISING. 



Name of Paper and 
Description. 



i Estab, 



County Gentleman, 
Sportintf Gazette, 
Agricultural Jour- 
nal, and " The Man 
About Town." H, 
Wellinffton Htroet. 
Strand. W.C. Special 
attention to fann- 
ing interests. Take 
blockf 



Court Circular. 1, Crane 
Court, Fleet Street, 
E.C. Conservative. 
Chronicles Court news, 
Military, Naval, and 
University intelli- 
gence. Take blocks ... 



Court Journal. 13, Bur- 
leigh street, W . 1 ' . In- 
fonnatit)n relating to 
the Coiu-t and high life. 
Fasliion record. Take 
blocks 

Cricket. 168, Upr. Thames 
Street, E.C. Circulates 
wherever Cricket is 
played. Weekh', April 
to September, mi >nthl v, 
from October to March. 
Take blocks 

Cycling and Motintf. 

Temple Pres.i, Ltd., 
Ro.Hcbery Avenue, E.C. 
Circulates among.st all 
classes of cyclists. Il- 
lustrated, and contains 
all the news of the week 
^vl•itten in an attractive 
and interesting .*>tyle. 
All kind.s of advertise- 
ments are taken (ex- 
cept paragraph with 
blocks 



6 1862 



Circu- 
lation. 



Price per 
inch. 

Ouce. |13 tniB 



Latest 

for 
Advts. 



«. d. 8. d. 



Country Life. vSmth- 
umpton Street, W.C. ... 6 



Country Sport. 1, 

Essex Street. Strand, 
W.C. The oldest 
Country Gentleman 
and L a n d o w n e r s' 
Paper. Take blocks ... 



1 i7rr> 



5 3 6 



Fri. 




Sat. 



8 6 ' Tluirs. Sat. 



47< 



6 la'jf) 



5 4 * Thurs. Fri. — 



6 1829 Uood 5 4 6 Fri 



Sat. - 



1882 



5 4 6 



1891 



36,000 

to 
40,000 
guar. 



On 
a ppli cation 



Tues. ; Thurs. 



Thurs. 

let post Wed. 



529 



Our special rates for any of the above will be sent on application. 



LONDON WEEKLY AND BI-MONTHLY PAPERS. 



307 



Name of Paper and 
Description. 






Estab. 



Circu- 
lation. 



Price per j-^^ggj ; ^ub- 
t""''- for I lislied 

Ouce, 13 tms Advts. i on 



Cyclist, The. 3, St. Bride ; 
Street, E.C. The Bi- 1 
cycling and Tricycling \ 
Trades Review. Con- j 
tains notices of all new 1 
inventions, and a com- ■, 
plete record of ciurent 
events. Take blocks ... I 1 1879 



Dalton's House and 
Apartment Adver- 
tiser. 295, Stnmd, 
W.C. Houses to let, 
wanted, &c. Take 
blocks 



t. d. 9. d. 



10,000 
guar. 



Mo 

as::: 

V it* 



6 5 6 Mon. 1 Wed. 



1870 



2 10 Thurs. Sat. 



Drapers* Record. 20, St. 

Paul's Chtirchyard, 
E.C. Take blocks 



Drasscuttintf & Makin|(. 

y3 & 94, Drury Lane. 



Duchess Novelette. 

Advertisement Man- 
ager, " Caxton House, " 
G>mgh Square, Fleet 
Street, E.C. 



Economist. 340, Strand, 
W.C. Contains a large 
amount of general com- 
mercial information, 
financial and statistical 
articles and comments. 8 1843 



Electrical Engineer. 

139 and 140, Sahsbury 
Court, E.C. All infor- 
mation connected A^nth 
electrical engineering; 
contracts, notices of 
meetings, &c. Take 
blocks 



11 6 10 Wed. 
1887 .30,000 2 cols, to page. 



Fri. 



7 

£12 £10 
page page 



Electrical Review. 4, 

Lud^ate Hill. E.C. 
Origmal articles on 
ever>' branch of electro- 
technics. Illustrated ' 
articles on electric hght i 
and electric traction, 1 
installaticms, notes, &c. 
Take blocks 4 



629 



6 5 Fri. 



Sat. 



1883 



5 4 Wed. 



Fri. 



1872 



7 6 1 7 Wed. Fri. 



Our special rates for any of the above will be sent on application* 



'! \ 



is- 



) 1 



3o8 



SUCCESSFUL ADVERTISING. 



M 



I 



U 



Name or Papeb and 
Descbiption. 



I lEatab. 



Circii- 

lation. 



Pries per 
inch. 



Once. 13tinB 



1st 

'Ser's 

1861 

2nd 

Her's 

! 1878 



6 1870 



Electrician, i, 2, and S, 
Salisbury Court. Fleet 
Street, E.C. Weekly 
Illustrated. Devoted 
exohisively to the ad- 
vancement of Electrical 
and allied engineering 
industries. Take 
blocks 

Electpicity and Elec- 
trical Engineering. 

2, Exeter St., Strand, 
W.C. Weekly, IllusI 
trated. Treats of 
electrical science from 
a thoroughly practical 
8tandi)oint 

Empire and South 
African Empire. 4, 

Great St. Helens, E.C. 
Take blocks 

Empress Dainty 
Novelette. Adver- 
tisement Manager, 
"Caxton House," 
Gough 8q., Fleet St., 
E.C 

Engineer, as, Norfolk St. 
Strand, W.C. Illustra- 
ted. For master engin- 
eers and those engaged 
in the manufacture or 
application of metals. 
Take blocks 

Engineering. 36 and 36, 
Be<lf()rd Street, W.C. 
Illustrated. Devoted 
to engineering in all its 
branches. Take blocks 

Engineering Record, 
The. 92 and 93, Fleet 
Street, E.C, and 100, 
William Street, New I 
York. Illustrated. A I j 
journal for engineers, 
architects, and miuiici- . 
pal officers. Take blocks i 6 1876 

English Churchman.^ 

74. Strand, W.C. Ad- 
vocates Constitutional 
Protestantism, and dis- 
cusses all Church ques- 
tions of general Inte- 
rest. Take blocks ... 



i. d. 



i. d. 



vanes, 

4,000 

guar. 



Latest 

for 
AdvtB. 



Pub- 
lished 
on 



6 4 



6 p.m. 
Thurs. 



I.O 

Jo 

r 



Fri. - 



1 1890 6,600 5 3 Wed. ' Fri 



5 2 



Fri. 



1 



637 



6 I 1866 Good ,7060 Tliurs. 



629 



Fri. 



6 I 1866 Good 7 5 Thura. ' Fri. 



9 7 



Thurs. Sat. ~ 



1 1&43 13,600 5 4 



Wed. Thurs.' - 



Our special rates for any of the above will be sent on application. 



LONDON WEEKLY AND BI-MONTHLY PAPERS. 



309 



Name of Papeb Atro 
Descbiption. 



English Mail. 121. Fleet 
Street, E.C. Anglo- 
Indian family journal, 
containing all the home 
news of the week 

English Mechanic. Cle- 
ments House, Cle- | 
ments Inn Passage, 1 
Strand, W.C. lUus- : 
trated. Scientific arti- 
cles, mechanical novel- 
ties, chess, exchange j 
column, &c. Take 
blocks 

Enquire Within. 
Ijadies' Home 
Journal. a3, Farring- 
donStreet.E.C. Health, 
Law, Fashion, House- 
keeping, Home-decora- 
tion, &c. Take block* 

Entr'acte. 17, Catherine 
Street, W.C. lUustra- \ 
ted. Givas ample re- 
ports of the theatres 
and music halls, re- 
views of new books, 
music, &c ! 

Era. 49, Wellington Street,' 
W.C. The recognised 
organ of the Theatrical 
and Musical profession. 
No blocks. No dis- 
played type j 

Estates Gazette. 6, St. 
Bride Street, E.C. 
Devoted to land, house I 
property, auction sales, i 
and agricultural inte- 
rests. Take blocks ... 

Fairplay. 34, Leadenhall 
Street, E.C. Contains 
matters relating to 
shipping, commerce, 
trade, and finance ; 
articles, criticisms, and 
notes on public events. 
Take blocks 

Family Churchman 
and Clerical ITorld 

4, Lndgate Circus, E.C. 
Contains Chiu"ch news, 
and discusses Church 
matters without party 
bias. Reports both 
home and foreign news, 
and sermons by cele- 
brated divines. Take 
blocks 



.2 [Estab 

Ah 



d. 



187S 



Oircn- 
Istioo. 



5,000 



2 1865 



Price p«r 
inch. 



Once. 13tms 



«. d. 



« 



«. d. 



2 6 



LateKt i Pab- 
for I Itshed 
Adrts. on 



•=5 



Fri. 



20,000 



1 1890 I 50,000 



7 6 



Wed. 



8 7 



1869 



\ 



6 1837 



3 1S58 



Onarri 
valof 
Home 
MaU. 



Fri. 



2 weeks 
prev'us 



Wed. 



2 6 12 



6 



6 1883 



1881 



3 



5 



Thurs, 



Fri. 



5.38 



Thurs. I Sat. 



2 6 



8 



7 



10,000 
guar. 



3 6 



Fri. 



Wed. 



Sat. 



Thurs 



"I 



Wed. 



Thurs, 



539 



ur special rates for any of the above will be sent on application 



ii' 

If 









310 



SUCCESSFUL ADVERTISING. 



Namk ok Paper and 
Description. 




Family Doctor. 3:j«. 
Htrand, W.C. A popn- 
lar homo j ournnl. 
Articles on health: 
how to jret and how- 
to preserve it. Take 
blocks 



Family Herald. 421. 
StraiKl, W.C. Good- 
class serial tales, 
household matters, &e. 
Tak<^ blocks 

Family Herald Supple- 
ment. 421, SStrand, 
W.C. Contains a com- 
plete t«le. Larjcely 
read bv middle class. 
Take blocks 

Family Novelist. 26, 

Dean Street, Fetter 
Lane, E.C Three com- 
plete novels by hiph- 
class authors. Take 
blocks 

Farm and Home. 37, 

Southampton Strt?et. 
W.C. A weekly journal 
of farming, health, and 
housekeeping. Take 
blocks 

Farm, Field, and Fire- 
side. 1. Kssex Stret't. 
W.C. An Agriculttu-al 
rural, and domestic 
Journal. Take blocks 

Farmer and Stock- 
breeder, and 
Cliamber of Agri- 
culture Journal. 

6, Essex Street, Strand, 
W.C. Circulates amonu 
the stock-breeding and 
agricultural classes. 
Profusely illustrated. 
Articles on the fann, 
live-stock, dairy, and 
the markets. Take 
blocks 

Feathered llforld. 

9, Arundel Street, 
Strand. W.C. Home 
and Fancy Poultry, 
homing and fancy 
)igeons, and other 
airds. Take blocks ... 



n 



•c 

Pi 



Estab. 



Circu- 
latiou. 



Price per 

incli. 



! Ouce. 



d. ! 



a. d. 



188K 



1842 



1877 



1878 



1862 



1887 



1843 



26 20 



22 6 18 



6.>,000 



38.000 



Very 
Large 



IStnifi 



t. H. 



7 C 6 C 



Latest 

for 
Adrts. 



Pub- 
lished 
ou 



o 



"i" 



Fri. Wed. ' 540 



5 3 



4 weeks 
in ad- 
vance 



Fri. 
Four 
weeks 
in ad- 
vance 



Thurs. — 



Mon. 



Mon. Thurs. <*-' 



8 6 7 I Tues. 



10 8 



; Pre- 
ceding 
I Fri. 



Thurs. ~ 



Fri. 



oV2 



1 1889 



7 6 .'» Fri. Mon. — 



Over 

60,000 
guar. 



7 6 



Tues. Fri. — 



Our special rates for any of the above will be sent on applicaticn 



LONDON WEEKLY AND BI-MONTHLY PAPERS. 



3" 



Natce or Paper and 
Desceiption. 



Field. Bream's Buildings, 
W.C. The newspaper 
for all coxmtry gentle- 
men. News regarding 
sport, agriculture, nat- 
ural history, &c. Corre- 
spondents m all parts of 
tne world. Take blocks 



Finance and Insurance 
Chronicle. iBi- 

Monthly), 8, John 
Street, Adelphi, W.C. 
Contains the full state- 
ments of British offices, 
and a variety of articles 
and statistical infor- 
mation 



Fireside Novelist. 26, 

Dean Street, Fetter 
Lnne, E.C. Circulates 
almos t entirel y 
Hmongst ladies. Take 
blocks 



Fishing Gazette. Wind- 
sor House, Bream's 
Buildings, E.C. lUus- 
trate<l. Contains all 
news of interest con- 
cerning angling and 
pisciculture. Take 
blocks 



Fish Trades Gazette, 
National Fisheries 
Record, and 
Poultry, Game, and 
Provision Trades 
Chronicle. 39, Fish 
Street HiU, E.C. Take 
blocks 



Forget - Me - Not. 80, 

Chancery Lane, W.C. 
Is a bright and homely 
illustrated journal for 
Ladies. Treating of 
fashion, dressmaking, 
housekeeping, etc. A 
well-written complete 
story is given with 
each number. Take 
blocks 




1869 



Thurs. 



Per page 
£8 & : £10 



1881 55,000 15 8 , Mon. 



1877 



1st and 
15th of 
month 



Thurs 



if 



1883 



1 1891 



2 6 2 6 Thurs. 



6 



times 
3 



2Cs. 
peril!. 
I £40 
225.000 j per 
guar, page 



Fri. 



Fri. 



621 



Sat. 



.') per 

cent. 3 weeks 
for 13 before 
times pub. 



Wed. , Gi»7 



Our special rates for any of the above will be sent on applicatio 



312 



SUCCESSFUL ADVERTISING 



.1 



'J 



Name of Paper and 
Description. 



Fo^rls & The Poultry 
World. 34, New Bridge 
Street, E.G. For 
pleasure, prizes and 
profit. The only illus- 
trated weekly journal 
entirely devoted to 
poultry. Full & special 
reports of shows. Take 
blocks 

Freemason. 16, Great 
Queen Street, W.C. 
The official newspaper 
for the Most Worship- 
ful Order of Free- 
masons. Take blocks 

Freematona'Chronlcle. 

Fleet Works, New 
Bamet. Entirely de- 
voted to the interests 
of the craft 

Free Methodist. 119, 
Salisburj* Square, E.G. 
Specially designed to 
advance the interests 
and record the passin^ic 
events of the united 
Methodist Free 
Churches. Take blocks 

Freethinker. 28, Stone- 
cutter Street, E.G. 
Anti - Ghristian and 
Secularist. Take blocks 

Friend. 14. Bishopsffate 
Street Without, E.G. 
The organ of the 
Society of Friends 

Fruit Grower, 
Fruiterer, Florist, 
and Market Gar- 
dener. 1. 2 & 3, Salis- 
bury Court, E.G. Organ 
of the above trades and 
allied industries . Take 
blocks 

Fun. 27, Bouverie St.. E.G. 
Amusing and satirical 
sketches, political cari- 
catures.humorous com- 
ments, poetrj',&c. Take 
blocks 

Funny Cuts. 13, Farring- 
doa Avenue, E.G. 
Illustrated satirical and 
humorous paper. Take 

blocks 



Estab. 



Circu- 
lation. 



1886 



3 1869 



S 



1876 



1 ! 1866 



9.000 



1 * 1881 



1 1843 



1895 



1860 



I 



1890 



Varies 



Price per 
inch. 



Once, 



$. d. 



IStms 



t. d. 



6 



Good 6 



Latest 

for 
Advts. 



Pub- 
lished 
on 



Mo 

CO 



4 6 



Tues. 



4 Thura. 



Fri. 



Sat. 



6 4 Thurs. 



Sat. e!»7 



2 6 I 2 



Sat. 



S 



4 



2 6 



2 Thurs. 



8 : Mon. 



Thiu«, 



Sun. 



Thurs.j - 



15 



10 



Wed. 
2 noon. 



15 I Tues. 



10 
days 
pre- 
vious 



Wed. 
niirht. 



Tues. 
fol- 
lowing 



Thurs. 



573 



Our special rates for any of the above will be sent on application 



LONDON WEEKLY AND BI-MONTHLY PAPERS. 



313 



NAifE OF Paper autd 

Desceiption. 



Gainsborough Novel. 

26, Dean Street, Fetter 
Lane, E.G. 

Garden. 20, Tavistock 
Street W.C. Illustra- 
ted. Plates produced 
in colours are given. 
(i -od circulation. Take 
tlocks 

Garden Life. Hatton 
House, Great Queen 
Street, W.C. Anillus- 
ii-ated journal for 
gardeners 



Gardeners' Chronicle. 

41, Wellington Street, 
W.C. Illustrated. Ap- 
peals to all who take an 
interest in horticul txire . 
Take blocks 



Gardeners' Matfaxine. 

148, Aldersgate Street, 
E.G. Issued at a price 
within popular reach. 
iHagoodmetlium. Illus- 
trated. Take blocks 

Gardening Illustrated. 

.37, Southampton 
Street, W.C. A popu- 
lar paper appealuig to 
horticultiirists. Excel- 
lent mediiun for aiiver- 
tisers. Take blocks ... 

Gardening IVorld. 1, 

Clements' Inn, Strand, 
W.C. A journal of 
practical gardening. 
Illu.strated. "Answers 
to Queries." Take blocks 

Gas liTorld, 3, Ludgate- 
circus Buildings, E.G. 
Contains latest intelli- 
gence upon all matters 
connected with gas 
manufacture and sup- 
ply. Take blocks 

Gentle wroman. The. 

14'2, Strand, W.C. An 
illustrated weekly 
joiuTial for ladies. 
Take blocks 






d. 



istab. 



3 1871 



3 ; 1841 



2 1833 

i 



1 1879 



1 I 1884 



Circtt- 

latiou. 



Price per 
inch. 



Once. 13 tms 



Latest 

for 
Advts. 



«. d. 



1901 ' K>C-,C»00 5 



Select C 



«. ({. 



3 



Pub- [^.2 



OD 



Mon. (Thurs. : 621 



I 6 Thiu^. ' Fri. 



Ea3 in- 
creased 

1.0 '0 
c pies 
per uk 
during 
la it 12 
moatli«. 



7 6 Wed. 



j Fri. for 
! Sat. 



6 5 



! Gene ral 
i adve rtise- 

ments, 
13 11 
Horti cultl. 



Tliurs, 



Fri. for 
Sat. i 



50,000 10 



8 6 



Pre- 
vious 
Fri. 



Wed. — 



G 4 G ' Wed. Thurc;.' — 



3 1881 



6 



Thurs. Sat. ! - 













6 1890 


... 10 


8 


Fri. 


Wed. 



699 



Our special rates far any of the above will be sent on application. 

N2 



. < 



:a 



I i 



*1 



( 



i 



3H 



SUCCESSFUL ADVERTISING. 



Name of Paper and 
Description. 



Girls* Friend. Carmelite 
House, Carmelite St., 
London, E.C. Pro- 
fusely illustrated. 
8erial stories, short 
stories, paragraph and 
articles. All advertise- 
ments face reading 
matter 

Girls* Own Paper. 56, 

Paternoster Row 

Golden Penny. 194, 
Strand, W.C. A Home 
Journal containing 
Stories, &c. Take 
blocks 

Golden Stories. Car- 
melite House, Car- 
melite Street, London, 
E C. Illustrated. Com- 
plete story. All Ad- 
vertisements face 
reading matter 

Golf, Illustrated, \rith 
which is incorporated 
"Oolf." 80, Chancery 
Lane, W.^;. The re- 
cognised organ of " i e 
Royal and Ancient 
Game." Entirely de- 
voted to Golf. Slip- 
ported by all the Goli 
Clubs throughovtt the 
world. Take blocks 

Golflntf. 18, New Bridge 
St., EC. and 123, Hope 
St., Glasgow. ReiMre- 
sentative organ of golf. 
Circulates amongst an 
influential class in all 
parts of the kingdom. 

Good Templars' Watch 
word. 171, Uiu»en 
Victoria !^ti-eet, E.C 
Head by Good Tem- 
plars. Is the official 
organ; lodge news, &c. 
Tiute blocks 

Good Tidings. 4, Wine 
Office Court, E.C. 
Sabbath andTemperance 
reading 

Graphic. 190, Strand, 
W.C. Illustrated. Am- 
ong aU classes. One of 
the largest circulating 
weeklies in the world. 
Takehlocks 






Ph 



Egtab. 



Circu- 
lation. 



Price per 
iuch. 

Once. IdtmHJ 



*. d. 

I 
60 



Latest 

for 
Advts. 



Pub- j-S^ 
lished <^o 

OU OO 



9. d. 



Over jg. ' 



o 
o 






1897 180,000 



1895 






12 



£12 



per 
page* 
Over pro 
1 ; 1888 200,OfX) rata. 



II 



4 weeks 
before 

date ofl 
issue. I 



( weeks 
} before 
date of 
issue. 



I 



5 
Per 

page 



5 per 



2 I 1889 6,000 £6 cent. 



18»5 



1874 



6 



3 6 



, 12,000 
i I 1886 guar. 2 6 2 Mon. 



7 6 



Tues. ' Fri. 



4 
o'clock 
Tues. Thurs, 



70O 



2 6 Thurs. 



1869 



Inside 
30 ;80 
Very Co'ver 



14 days 



large 20 [20 prev. 



Mon. 



Thurs 



Fri. 



Our speoial rates for any of the abave will be sent on application 



LONDON WEEKLY AND BI-MONTHLY PAPERS. 



315 



Name of Papeb and 
Descbiption. 



Great Thou^ts. Smiths ' 
Advertising Agency, 
100, Fleet St.. E.C. The 
leading literary 
non-sectarian weekly. 
Gems of prose and 
poetry from all 
eminent writers. One 
of the best adver- 
tising media to be 
found. Take blocks 



Grocer, The. Eastcheap\ 
Buiklings, E.C. Goes 
among those in the 
trade, provision mer- 
chants, &c. Well sup- 
plied A^ith news, mar- 
ket reports, &c. Take 
blocks / 

Grocers' Gazette and 
Provision Trades' 
News. 15, Philpot 
Lane, E.C. Newspfiper 
for the trade. Take 
blocks 

Grocers' Journal. 27 

Rood Lane, Eastcheap, 
E. C. Circulates 
throughout the Mng- 
<iom among the trade. 
Take blocks 

Guardian, The. 5, Bur- 
leigh Street, W.C. 
High-class Church 
paper, read by the 
clergy and well-to-do 
chxirchmen. No blocks 

Hairdressers' Chroni- 
cle and Trade Jour- 
nal. 29-33, Bemers St., 
London, W. Contains 
trade news and articles. 

Hairdressers' IH^eekly 
Journal. 51, Frith 
street, Soho, W.C. 
Take blocks 

Halfpenny Comlo. 

Handy Library. 2, Car- 
melite House, Car- 
meUte St., E.C. Com- 
plete copyright novels. 
All advertisements 
face reading matter . . . 

Handy Shipping Guide. 

21, Bevis Marks, E.C. 
Sailings to all foreign 
ports. Take blocks ... 



o 

c 



Estb. 



1884 



1861 



Circu- 
lation. 



Price per 
iuch. 



Ouee. 13tms 



s. d. 



60,000 10 



1861 



6 



1876 



18 
Laige ] per 



I 



8,000 



14 



Latest 

for 
Advts. 



«. d. 



8 



17 days 
pr'vious 



14 in- 1 
sercus 

17 0^ Fri. 



o 

.2 4 
08:3 

on 1^ 



Pub- 
lished 



Sat. 



548 
549 



6 



1846 



1866 

1882 
1898 



1901 



1887 



Select 10 9 



age 
11 6 



Fri. 



Sat. i _ 



Sat. 



5 



Fri. Sat. i 550 



» 3 i Mon. Wed. 



200,000 



< 6 



ipagfe 
10 

7 6 



£8 per 

page and 

pro ; ra*a 



3 3 



5 Tliurs. 



Thurs. 



3 weeks 

before 

date of 

issue 



Thurs. 



Sat. 

Sat. 
Tues. 



573 



Wed. — 



Sat. I — 



Oiir special rates for any of the above will be sent on application. 






•f , 
i 1 



i 



r 



\ 



i 

I 



i 



|i 



N2 



J 



*a 



» 



i 



316 



SUCCESSFUL ADVERTISING. 



Name of Paper and 
Descbiption. 



•g Estab. 

Ph i 



Hardware Trade Jour- 
nal C'lronmonffpry"' 

incori>orate(l ) . H, Fins 
bury Square, EC. ... 



Health. a-iS, Strand, W.C. 
A paper or home jour- 
nal of health and 
hygiene. Take blocks 



Hearth and Home. 10 

and 11, Fetter Lane. 
E.C Dealinpr special I. V 
■with dress and fashion, 
household manage- 
ment, artistic furnish- 
ing, health and l)eauty, 
needlework, garden- 
ing, women's recrea- 
tions, etc. Take blocks 



Heartsease Lilbrary. 2, 

Carmelite House, 
CirmeliteSt., London, 
E.C. Complete copy- 
right NoveLs. All ad- 
vertisements face 
reading matter 



Hobbies. 12, Paternoster 
Square, E.C. A home 
journal for amateurs of 
both sexes. Over £500 
worth of full-si/.ed 
artistic designs for 
some form of home 
work given away with 
each issue 



Home and Ciolonial 

Mail. 188, Strand. 
W.C. Contains a good 
ammgement and sum- 
mai*>' of the news of 
the week, prepared ex- 
pressly for Colonial and 
Indian Mails. Take 
block 



Home Chat. Tudor 
Street, E.C. A paper 
for ladies. Take blacks 

Home Companion. 

Mr. John H. Lile. 4. 
Ladgate Circus, E.C 
A home paper contain- 
ing a high class story 
&c. in each number ... 



1876 



1 1883 



Circu- 
lation. 



Price per 
inch. 



Latest 
for 



Pub 
Once.lStmsi Advts. ' on 



t. d.- $. d. 

Ad vt rates 
j on appli 
cat ion. 



1 8 2 

liahetl f, ° 

1^ 



703 



4 



3 1891 



S 6 



Gootl 8 7 6 



Fri. 



1897 



6 1878 



1 I 1895 



1 1897 



over 

140,000 



60,000 



£1| 
page 
pro 



per 
Hnd 
rata 



Thurs, 
mm. 



Wed. 



Wed. i riSl 



I weeks 

before * 

date of 

issue 



3 6 3 



Sat. — 



Wed. 



Fri. 



i col. 17 daysi 
280,000 40 40 previous' Tues. 



175,000 



£20 per 4 weeks 
pageland in 
prolrata .advnce 



Mon. 



Our speoial rates far any of tha above will be sent on application. 



LONDON WEEKLY AND Bl-MONTHLY PAPERS. 



317 



Name of Paper and 
Description. 



Home Magazine. Geo. 
Newnes, Ltd. 8 to 12, 
Southampton Street, 
W.C ... ... 



Home Notes. 18, Henri- 
etta Street, W.C. 
Household manage- 
ment, fashions, hints 
on dressmaking, home 
decoration, cooking, 
serial tales, &c. Take 
blocks 



Home Novelette. 2, 

Red Lion Court, E.C. 



Home Stories. 26, Dean 
Street, Fetter Lane, 

£.C.. ... ... ... 



Home Circle. 80, Chan- 
cery Lane, W.C. An 
illustrated journal for 
ladies. Articles on 
" Home Dressmaking" 
" Etimiette," " Fas- 
hion Fragments," &c. 
Complete illustrated 
novel, complete short 
stories, and other mat- 
ter. Take blocks ... 



Homeward Mail. 65, 
Comhill, E.C. Con- 
tains a resume of the 
news received by each 
India and China mail. 
Take blocks 



Hospital, The. 28 & 

29, Southampton St., 
Strand, W.C. Journal 
of the Medical Sciences 
and Hospital adminis- 
tration, with an extra 
Nursing edition. Take 
blocks 



Household Words. 

30, Bouverie St., E.C. 
Tales, fiction, weekly 
notes,cooking,&c. Good 
family paper. Take 
blocli^ 



n Esteb. 



d. 



1896 



1898 



Circu- 
lation. 



Price per 
inch. 



I Once. 



1895 



40,000 



30,000 



$. d. 



Latest 
for 
IStms AdvtB. 



«. d. 



, 18dayi 
45 42 6 previous Sat. 



Pub- 
lished 
on 






5 



5 



4 6 



Mon. Thurs 



1 j 1893 



100,000 



Goestf 
pres«s 3 
50/0 j ^vet^ks , 
, dis- 1 in 
15 icountladvnce 



554 



621 



I 



1857 



1886 



1 1861 



13,000 



4 



£5per 
page 



8 



7C8 



3 8 



Arr. 
of mail 



8 



Wei. Thurs. 



Tues. Wed. 



Our special rates for any of the above mrill be sent on applicatior. 



3i8 



SUCCESSFUL ADVERTISING. 



J ■ 



1^^ 




Name of Paper and 
Description. 



Illustrated Bits. 

26, Dean Htreet, Fetter 
Lane. E.C. Humorous 
and instructive selec- 
tions in prose, poetry, 
and pictures. Take 
blocks 



Illustrated Chips. Car- 
melite House, Carmel- 
ite Street, E.C. Pic- 
tures, jokes and stories. 
Take blocks 



Illustrated London 
News. 198, Strand, 
W.C. Current events 
illustrated and des- 
cribed. World-wide cir- 
culation. Take blocks 

Illustrated Mail. Car-\ I 
melito House, Car- 1 | 
melite St., E.C. An V ! 
illustrated weekly, l j 



Takes blocks 






Illustrated Police 
News. 56, Wych St., 
W.C. Intelliprence 
in regard to law and 
police cases. Take blocks 

Illustrated Sportin|( ft 
Dramatic Nevrs. 

148, Strand, W.C. 
Chronicles and illus- 
trates sport, drama,and 
general subjects. Good 
metlium for reaching 
country gentlemen, j 
Take blocks I 



Imperial Nemrsatfent, 
Bookseller and 
Stationer. 37 and 38, 
Shoe Lane.EC. 



Independent and Non- 
conformist, lu and 
11, Lonsdale Chambers, 
W.C. Organ of British 
Congregationalism. 
The only newspaper 
entirely devoted to the 
interests ot Congrega- 
tional Churches. Take 
blocks 






Estb. 



1 1881 



1890 



6 ; 1842 



1899 



Circu- 
lation. 



Price per 
inch. 

Once. 13 tms 



96,000 



684,000 25 



t. d. 



10 



Very 
large 



1863 



1874 



1900 



1 1S41 



300,000 



Ins 
30 
2inon 
17 Ot 



with 

witho 

10s. 



Latest 

for 
Advts. 



*. d. 



Pub- '|o 
liBhed " 



on 



72 



8 I Mon. I Thurs. 621 



3 weeks 

before 1 

date of! 

issue. 



ide 
30 
Cov'r 
020 



Wed. Thurs. — 



10 6 



23,000 



9 



£4108 

per 

page 



I 



or 

t bl'ks 
9s.6d. 



Sat. 



9 6 



Moil. 



Wed. 



7 



Wed. Sat. 



5 



Thurs. Fri. 



4 Tuc». 



710 



Thurs. 



Our special rates for any of the above will be sent on application 



LONDON WEEKLY AND BI-MONTHLY PAPERS. 



319 



Name of Paper and 

DESCRimON. 



Estab. 



Circu- 
lation. 



Price per 
inch. 

Once. 13 tms' Advts. 



Latest 
for 



o _ 

_ , on O 

Pub- ri •.= 



lished 
on 






ndiarubber and 
Guttapercha, and 
Electrical Trades' 
Journal. Fortnightly. 
37-38, Shoe Lane, E.C. 



Inquirer. Essex Hall, 
Essex Street, W.C. 
Goes to Unitarian and 
Free Christian 
churches. Contains 
interesting matter on 
theology, literature,&c. 
Take blocks 



Insurance Post and 
Remembrancer. 2, 

Whitefriars Street, 
E.C. Articles and news, 
regarding insurance 
matters 



Insurance Record. 13. 

York Street, Covent 
Garden, W.C. Gives 
full reports of the meet- 
ings of insurance socie- 
ties. Take blocks 



Insurance IHTorld and 
Monetary Record. 

Dashwood House, E.C. 
Contains articles on 
insurance and financial 
matters. Take blocks 

Invention. Mitre Court, 
Fleet Street, E.C. A 
journal for Manufac- 
turers, Engineers, Ca- 
pitalists, and Scien- 
tists. Take blocks ... 

Investor's Guardian. 

6, St. Swithin's Lane, 
E.C. Among bankers, 
investors, &c. Fully 
reviews all new com- 
panies, and gives finan- 
cial news of the week, 
High-class only. Take 
blocks 

Irish Builder, The. 

15, Montague Place, 
Russell Sq. , Loudon, 



6 1S84 



1 1342 



1883 



». d. 8. d. 



£5per page 
5s. per 
in ch. 



alter* 
nate 
Moxi- 
dajrs. 



3 6 1 9 Thurs.' Fri. 






5 0)40 Fri. ' Sat. 



1 t 



» -*, 



2 


1863 


• •• 


5 


4 





Wed. 


Fri. 


— 








• 




i 






2 

i 


1879 


1.200 
guar. 

1 


5 4 

1 


3 


12th 
&29th 


ist 
&15th 


— 






! 












n 


1 


1878 


• •• 


6 
1 


5 





Wed. 


Fri. 




6 


1863 


13,000 


per 
line 




•• 


Fri. 


Sat. 
l&15oi 


( 


1 
3 1S52 








1 
... 

1 


every 
month 


I 



Our special rates for any of the above will be sent on application 



p ' I 



m 




320 



SUCCESSFUL ADVERTISING. 



Name of Paper and 
Desceiption. 



iron and Steel Trades' 
Journal. 84, Cannon 
street, E.C. The oldest 
metalhirjric^l publi- 
cation extant. Take 
blocks 



i Estb. j^^J 



Ciivu- ^^?£^ P^^ Latest 



d. 



ion. 



inch. 



for 

On^je. latnid Advts 



». d. 



6 1S4Q 



Ironmonger, Univer- 
sal Engineer, and 
Metal Trades' Ad- per 
vertise r. 4 2, Cannon anii! 
St., E.C. Take blocks 1 10 1869 



Ironmongery and the 
Machinery and 
Hardware Trades' 
Journal. Wee "Hard- 
ware Ti'ade Journal " 
(weekly) 



Jewish Chronicle. 2, 

Kinsbury Sqnare, E.C. | 
Official OrgJin. Gives [ 
news of jfrcatest inter- 
est t) its class of I 
readers, and is held in \ 
hiph esteem by the 
Jew-i. Take blocks .. 



6 



once 
64 



i. d. ! 



riib- 

lislieii 
on 



3 Fri. 



age ; 

53 tins 

20 Tliiirs. 



33 



Sat. 



8nt. 



Jewish IVorld. 90, Chis- 
well Street. E.C. Cir- 
culates all over Great 
B;iM.iii. the Colonies, 
tnd United Htates 

Jockey. 286. Strand, W.C. 
Latest Sporting, Di-a- 
matic and Society news 

Johannesburg Stan- 
dard and Diggers 



2 1S41 



5 4 Wed. 



Fri. 



News (Lond( 



>iggers' 

m Edn.) 



Copthall Avenue, EC. 

Joint Stock Compa- 
nies Journal. 28a, 

Ba-inghall Street, E.C. 
A weekly guide for 

Shareholders 



1 1873 



1 l>r1»U 100,f»00 



4 18d€ 



isi:. 



5 3 6 Thui-s. Fri. 



10 7 6 Thurs. Fri. 



Thurs 



714 



Journal of Gas Light- 
ing, Water Supply, 
and Sanitary Im- 
provement. 11, Bolt 
Court, E. V. All mat- 
ters bearing iipon the 
above trades. Take 
blocks 6 



Si ] 

,•0 I 



s \Tue8. Wed. 
y. « /7p.m. 



Jh4U 



Mon. 
6 4 6 midday Tues. 



O IT special rates for any of the above will be sent on applicaticn 






LONDON WEEKLY AND BI-MONTHLY PAPERS. 



3^1 






Name of Papbb and 
Desceiption. 



Journal of Horticul- 
ture, Cottage Gar- 
dener, and Home 
Farmer* Mitre 
Chambers, Mitre 
Court, EC. Illustra- 
ted. Amonggardeners, 
florists &c. Take blocks 

Journal of the Society 
of Arts. 5, York 
Street, W.C. Repre- 
sents the Society. 
Take blocks 

Judy. 26, Paternoster 
Square, E.C. Illus- 
trated comic and social 
journal : contains 
Political Cartoon. 
Take blocks 

Justice, ,37a, Clerken well 
Green, E.C. The organ 
of social democracy. 
Devoted to the reports 
of democratic move- 
ments, &c 

Justice of the Peace. 

7, Fetter Lane, E. C. 
Devoted to legal mat- 
ters only 

King, The. 7, Catherine 
Street, Strand, W.C. A 
hi$?h-cla88 illustrated 
Weekly. Fall of in- 
teref*ting articles and 
illustrations. Take 
blocks 

Labour Leader. 53, 

Fleet Street, B.C. 

Labour News and Em- 
ployment Adver- 
tiser. 10, Farringdon 
Avenue, E.C. Devoted 
to the conditions and 
requirements of the 
labour market, both at 
home and abroad. Take 
blocks 

Ladies' Field. Geo. 
Newnes, Ltd., 8-12, 
Southampton Street, 
W.C 



.g Estb. 



Circu- 
lation. 



P^J^^, 1»«^ i Latest 
_^£^^V_ J for 
Once. 13tms Advts 



2 • 

Pub- 15-2 

lislied 

on 



%fi 



fi 



I 



t. d. 



2 1848 



c « 



l&'>2 



6 



6 



[ 



2 1867 '. 40,000 12 10 , Wed 



*. d. 



4 6 Tues. I Thurs. 566 



5 Wed. 



Fri. 



1 1884 ; 



1837 



5 



6 ' 1900 



1 1 1894 



t 

10 6 



1871 



1898 



4 I Wed. 



Thurs. 



S 6 



Tues. — 



Sat. - 



Sat. - 



Tues. 
5 4 6 mng. 



Sat. — 



Wed. - 



492 



; J 'i 



•t I 



il 



it" 

1* 



Our special rates for any of the above will be sent on app lication 



322 



SUCCESSFUL ADVERTISING. 



i^'' 






Name of Papee and 
Description. 



Ladies' Review of s 
Fashions and Do- i 
mestic Economy./ 

HH, Farringdoii .street, ' 
E.C A Family and. 
Fashion Journal. Oir-l 
dilating amongst a ] 
goodcla.ss. Take blocks ' 

Lady, The. 39-40, Bed- 
tonl Streot, W.C. An 
illustratofl journal for 
(ientlewomeu : gives 
social nows, fashions, 
hi{jrh-clas,s tales. &c., 
Take blocks 



Lady's 

115. Flwt 
London, E.C 
novels, serial 
dressmaking, 
nery, toilet, 
home 
fancy 
fashions, 



Companion. 

8tn'et. 
Short 
stories, 
mUli- 1 
health, ? 
decoration, ( 
work, cookery, I 



&c. Takes 
displayed advertise- 
ments and blocks 



Lady's O vn Novelette. 

28, Dean Street. Fetter 
Lane, E.C Two com- 
plete novels in every 
number. Larger than 
any other novelette 
published. Take blocks 

Lady's Pictorial. 172, 
Strand, W.C. Illus- 
trated. Among good 
families, Parisian and 
English Fashions given 
Take blocks 

Lamp. 24, Bouverie 8t , 
E.C. Roman Catholic. 
Circulates in every 
parish in United King- 
dom . Take blocks 

Lancet. 423, Strand, 
W.C. Organ of the 
meflioal profession ; de- 
voted to the advance- 
ment of medical 
science. Take blocks... 

Land & IHrateF. 34 & a'), 
Southampton St., W.C. 
Accounts of sport, 
pastime, natural 
history. Circulates 
among country gentle- 
men. Take blocks 



■c 

P4 



Estb. i 



Circu- 
latiou. 



2 1892 



40,ooa 



Price per 
inch. 



Oiice. ilStms 



». d. t. d 



I 



3 1885 



12 9 



7 



9 



100,000 I 
1892 guar. 10 9 



Latest 

for 
Ailvts. 



Pub- II o 
lished ; CI ■© 



on 



Two 
weeks 

pre- 
vious. Wed. ' 5S8 



( 



Fri. Wed. 



Two 

clear 
weeks 
before Mon. 572 

Sub- 
ling 



1 1888 66,000 5 8 



6 1880 Good 



1 1830 



7 1823 Large 



8 6 



7 



6 6 



7 



6 1866 



6 6 



day 



Mon. Thurs. 621 



Fri. Thurs. 670 



Wed. 



« S ' Wed. Fri. 



lesslO: 

I I 

per 

cent.i Thurs. Sat. 



Oar sp33la1 ratas for any of the absvawll! ba sent on application. 



LONDON WEEKLY AND BI-MONTHLY PAPERS. 



323 



Namp. of Paper am) 

Description. 



(14 



•C I Estb. 



Circu- 
lation. 



^B^ll: for ! lished U§ 

Once ilStms Advts. I on a§ 



Larks. 13, Farringdon 
Avenue, E.C 



Laundry Journal. 

Ludgatc Hill, E , 
( Fortnightly ) . Take ( 
blocks ' 



^:) 



d. 

i 



1893 



1 18a5 



t. d. 

5 



l-16th 

page 
100 



Lawr Journal. .37 and 39, 

Essex Street, W.C. 
Circulates extensivelj' 
among legal profession. 
Li.sts, rules, orders, &c. 

Laiw Times. Bream's 
Buildings, E.C. Reports 
of cases and general 
legal information. 
Take blocks 



Leather Trades' Re- 
vievr. 24, Mark Lane. 
EC. Circulating 
among tanners, cur- 
riers, hide and leather 
factors, &c., and whole- 



1866 



9 



1843 



8 



s. d. 



10 daysi I 

prev. ,Tliurt». i 573 



j 28th &\ 1st . 
12th of and > 
month l«;h; 



6 6 



8 6 



10- 
per 



Fri. 
mom. 



Sat. 



Thurs. , Fri 



sale trade. Take blocks ann 1867 



Licensed Victuallers' 
Gazette. ia3. Strand, 
W.C. Amongst sport- 
ing men, licensed vic- 
tuallers, hotel keepers, 
&c. Take blocks 



6 ' 4 G Wed. ; Wed. 



2 1972 50,000 10 9 ThuTS, 



Licensed Yictuallera' 
Mirror Gale's). 9, 

Catherine Street, 
Strand, W.C. Has 
reliable turf news, 
and cii'culates largely 
amongst sporting gen- 
tlemen . Take bloclts . . . 



Licensing World. 85, 

Great George Street, 
Westminster, S.W. 
The universally recog- 
nised official weekly il- 
lustrated organ of the 
Liquor industry. Take 
blocks 



Life. 6i,Suttolk St., Pall 
Mall. A journal of 
.society, literature, the 
fine arts, and finance. 
Take blocks 



1 1888 48,000 



World 
1 1892 wide 6 



3 . 1879 



12 



Wed. 



Fri. 



Fri. — 



5 ; Fri 



Sat. 



10 i Tues- i Thurs. 



576 



Our special rates for any of the above will be sent on application* 






♦,: 



I I 






i ^ 



5 L 

It 



i( 



1 ^ 


; 


r 



324 



SUCCESSFUL ADVERTISING. 



Name of Papeb and 

DESCRIPnON. 



Life of Faith. 5a, Pater- 
noster Row, E.C. Con- 
tain M articles by well- 
known ministers and 
laymen 

Lliflit. 110, St. Martin's 
Lane, W.C. Journal 
devoted to the interests 
of psychical, occnlt, and 
mystical research. Take 
blocks 

Liltarary IVorld. 13, 

Fleet Street, E.C. 
Critiques of new books, 
extmcts therefrom, &c. 
Blocks on backpage ... 

Live Stock Journal. 

9, New Bridge Street, 
E.C. Among breeders 
and exhibitors of all 
classes. Take blocks . . . 

Lloyd's News. 12, Salis- 
bury S<iuare, E.C. The 
leading weekly. Gives 
a greater variety of in- 
teresting news from all 
parts of the world than 
any other paper 

Lloyd's -Weekly Ship- 
ping Index. 54, 

Gracechurch Street, 
E.C. Gives arrivals 
and departures of 
British vessels at and 
from honic and foreign 
ports; latest possible 
information regarding 
casualties, &c. Take 
blocks 

Local Government 
Chronicle. 4 tmd 4a, 
La Belle Sauvage Yd., 
E.C. Furnishes in- 
formation on all es- 
sential questions touch- 
ing on local govern- 
ment. Take blocks ... 

Local Government 
Journal. 2, Dorset 
Street, Salisbury Sq., 
E.C. Takes up all 
questions affecting 
Local Self Govern- 
ment, situations va- 
cant, and contracts 
open. Take blocks ... 






d. 



Estb. 



Circu- 
lation. 



Price per 
inch. 

iOnce. IStms 



1876 



2 1881 



Latent 

for 
Advtf. 



2« 
Tub- -i^ 

on l*^ 



i. d. t. d 



7 6 Mon. Wed. 



5 2 6 



1 1867 



1874 



^1 



1842 



1880 



16,000 6 4 6 



About 

6,000 
guar. 



Tues. 



Tues. 



6 6 



We<l. 



Fri. - 



Thurs. — 



Fri. - 



1866 



Very 

1872 large 



cin Thurs. 

ipplic ation. Fri. 



6 4 6 



6 



6 



4 6 



4 6 



Sat. 
Sun. 



579 



Thurs. ' Fi-i. - 



Fri. 



Fri. 



Fri. 



Sat. 



Oar speoial rates for any of the above will be sent on application 



LONDON WEEKLY AND BI-MONTHLY PAPERS. 



325 



Namb or Papeh and 
Description. 






d. 



Estb. 



Lock to Lock Times. 

10, Wine Office Court 

London. 12, Salisbury 
Square. E.C. Municipal 
Journal for the metro- 
polis and leading cities 

London American. 151, 
Fleet Street, EC. A 
chronicle of the Ameri- 
can Colony in Europe. 
Take blocks 

London and China 
Bxpress. 79, Grace- 
chvu-ch Street, E.C. 
Notes the events which 
occur in this country in 
connection with China, 
Japan, and the Eastern »♦> - 
countries generally, per 
Take blocks aim 

London and China 
Teletfraph. 79, Grace- 
church Street, E.C. 
Contains news from 
China, Japan, and 
Singapore, and all 
parts of tar East 

London Commercial 
Record. 11, Jewry 
Street, E.C. Devoted 
to commercial and 
financial att'airs 

London Corn Circular. 

11, Jewry Street, E.C. 
Devoted to Flour, 
Grain. Hay and Straw, 
and similar trades 

London Gazette. 47, St. '; 
Martin's Lane, W.C. | 
Official Government 
organ for England and | 
Wales. No blocks ... i 1/- 

London Journal. 10 & i 
11, Fetter Lane, E.C. j 
The oldest family 
paper. Take blocks... 

London Reader. 26, 

Catherine Street, W.C. 
Illustrated 

London Shipping 
C h r o ni c 1 e. 20, 

Bishopsgate St. With- 
out. Branches at Til- 
bur>' aiKl Surrey Com- 
mercial Dock. Shipping 
Intelligence 



1893 



Circu- 
lation. 



Price per 
inch. 



Once. 13 tms 



«. d. 



». d. 



Latest 

for 
Advts. 



Wed. 




Wed. 



Fri. 



Thurs. 



'.4 *tf' 

! 1 *|li 



185S 



4 



9 1858 

i 



1842 




4 



6 



3 i Irreg. 



Fri. — 



3 ' Irreg 



6 i Wed. 



1843 7,000 5 14 



Thurs. 
and 
Sat. 



1666 ! Select 



1 


• •• 


• •• 


1 


1864 


«• • 


1 

1 


• •• 


• •• 

I 



100 w 
12 



10 



4 



ords, 
6 



8 



Fri. 



On 
arrival 

of 
mailfl 



Fri. 



Mon. 
and 
Fri. 



:if' 



4 -5^ 



5: 1 



Mon. for Tues 



Thurs. 



„Fri. 



3 weeks 
i in ad- 
vance Fri. 



Tues. 



3 6 



Our special rates for any of the above will be sent on application 







I t 



326 



SUCCESSFUL ADVERTISING* 



Nams op Paper and 

DESC?RIPnON. 



V ' -, ., ' Clrcu- 
""*"• lation. 



Londoner Oenepal- 

Anaelier (Bi-weekly). 
18 and 24, 8un Street, ! 
Finsbiiry, E.G. Ger- j 
man newspaper with f 
regular illustrated sxip- 
plements & novelette. 
Serial stories, &c. Take 
blocks 



Londoner Zeitung. | 
Hermann, 38, Coleman 
Street. E.C. Printed 
in German. Advocates 
the policy of the 
German Empire ~ a 
free and united 
Germany. Take blocks 



Lunar Month, The. 199, 
140, Fleet Stn>et. E.C. , 
A Hportinpr Chronicle. 
Takes blocks ; 



Madame. 8 & 9, Essex 
Street, Strand. W.C. 
An Illustrated Ladies* 
Paper 



Man of the World, 

52, Fleet Street, E.C. 
Society, Racing, and 
the Services. 



2 1889 



blocks 



Take 



M. A. P. Edited by T. P. 
O'Connor. 17 and 18, 
Henrietta Street, W.C. 

Mark Lane Express* 

1 , Essex Street, Strand, 
W.C. The leading 
British authority on 
agriculture, stock- 
breeding, farming, 
markets, &c. Take 
blocks 



Mayflower. 26, Dean 
Street, Fetter Lane, 
E.C. A complete novel 
in each issue 



Meat Trades' JoumaL 

63, Long I^ine, West 
Smithfleld, E.C. 



2 1859 



2 : 1863 



6 1895 



2 1888 



1886 



S ! 1888 



i 1892 



1 i 1686 



^w>F®' ! Latest I Pub- i|| 

^"^^- for lishedlyo 

Once. IStms Advts.j on ^^ 



i. d. 



3 



s. d. 



uMon. & Wed. A 
1 6 Thurs., Sat. 



4 2 Thurs. Sat. 



Thiirs., Sat. 



10 9 



I 



Wed. ' 580 



7 6 I 6 6 I Mon. 

* 

Less! 
5 per' 
25 I cent. 



Tues. : — 



8 1 6 



Sat. ' Mon. 



50,000 5 3 : Mon. Thurs.; 621 



8,500 
guar. 



I Wed. 
5 I 4 6 : noon. Thurs.] — 



Oor special rates for any of the abOYe will be sent on application. 



LONDON WEEKLY AND BI-MONTHLi' PAPERS. 



327 



Name op Papeb and 
Description. 



Mechanical World. 118, 
Chancery Lane, W.C. ; 
and at M.inchester. 
Practical information 
to makers and users of 
all kinds of machinery, 
and all interested in 
electricity, &c. Take 
blocks 

Medical Press and Cir- 
cular. 8, Henrietta 
Street, Strand. The 
oldest medical journal 
but one in existence. 
Take blocks 

Methodist Recorder. 

161, Fleet Street, E.C. 
The leading Methodist 
Newspaper. Contains 
fullest information on 
all topics of Methodist 
interest. Frequent 
illustrations. Ta k e 
blocks 

Methodist Sunday 
School Record, The. 

2 and 3, Ludgate Circus 
Buildings, E.C. Take 
blocks 

Methodist Times. 125, 
Fleet Street, E.C. 
Liberal. Editor, Rev. 
Hugh Price Hughes, 
M.A. Take blocks ... 

Metropolitan Taber- 
nacle Pulpit. 4, 

Paternoster Buildings. 

Miller, The. 24, Mark 
Lane, E.C. Contains 
matter of interest to 
millers. Special reports 
of all markets, trade 



,S Estb. 



d. 



Circu- 
lation. I 



^*^J>^'^ Latest 



inch 



1876 



' for 

jOnce. IStrns Advts. 



'.2 o 



Pub- «- 

o 



lished =" 



on y 



f. d. s. d. 



60 
years 



22,000 6 4 ■ Tucs. 



5 4 Mon. 



Fri. . - 



Wed. 



1861 



42,000 

guar. 8 6 6 Wed. Thurs. ',6.3 



1887 



on ap plica 

1 ti on. Sat. 



Wed. - 



1866 i 



news, &c. Take blocks '2 



^ .1 



In- 

creas- Wed. 

ing. 5 4 9 noon. Thurs. — 



■1875; 



4 3 5 Mon. Mon. 






Millers* Gazette and 
Corn Trade Jour- 
nal. 28, Bishopsgate 
Street Within, E.C. _: s 
For the milling, seed !« g 
and com trades. Take ! »? § 
blocks 



Milling. 2, Fenchurch 
Avenue, E.C., and 
Liverpool 



94 



U876 



4 3 1 Tues. Wed 



Fri, I Sat. 728 



Our special rates for any of the above will be sent on application. 



1 
' 1 






328 



SUCCESSFUL ADVERTISING. 



Namk of Paper and 
Desceiption. 






Eatb. 



Circu- 
lation. 



Price per 
inch. 



Once. 13 tuis 



Latest 'Pub- si 
for ! lishetl j, « 
Advts. on -^ 



Mining Journal. 4B. 

Qiieen Victoria »Htreet. 
E.G. Complete recor<l 
of Minlnj?. MetaUvirgi- 
cal Ent?ineerinK. a"<l 
financial progress. 
Take blocks 

Minintf World and En- 
tfineerintf Record. 

234-6, Gresnam HonHf, 
E.G. Gontainn matter 
relating to the mining, 
enjnneering, and tvnu- 
mercial interests. Take 
blocks 

Modern Society. IS, 

Kirhy Street. E.G. 
Society sayings and 
doings at home and 
abroad. Take blocks ... 

Money. 303-4, Mansion 
House Ghambers. 
Qneen Victoria Street. - 
E.G. Treats upon 
financial aflfairs from 
an independent stand- j 
point. Take blocks .. ; 

Money Market Review. 

2, Royal Exrhaiijjre 
Bniltlings, E.G. De- 
voted +0 the discussion 
of commercial and fi- 
nancial topics 

Monitor, The. 24. Bt»u- 
verie Street, E.G. A 
high-class Gatholic 
newspaper, circulating 
largely among the 
middle clas.s. Blocks 
taken . 

Moonahine. r^o & 52, 
Ludgate Hill. E.G. 
The celebrated comic 
weekly. Take blocks 

Moravian Messenger. 

32, Fetter Lane, E.G. 
Bi-monthly Gliureh 
of the United Brethren 

Mornlntf Light. 1, 

BloomsDun' Street, 
W.G. Upholds the 
Swedenborgian dc»c- 
trines. Take blocks ... 



IH33 



6 1871 



d. i. d. 



5 3 6 



5 4 



Pri. 



Sat. SS7 



1880 



35 18 



8 1872 



Fri. Sat. 



prer. 

Wed. Wed. 727 



7 6 ' Fr. • Sat. rv« 



6 18(K) 



10 



1 I 1887 



35,000 



6 



8 



4 



1 1877 10,000 8 6 



1 1891 



1 1878 



12,000 



Fli. 



Sat. ~ 



Wed. Fri. ! 727 



Wed. Mon. — 



» I 2 8 



Wed. 



Sat. ! - 

.1 



Our special rates for any of the above will be sent on application, 



%. 



LONDON WEEKLY AND BI-MONTHLY PAPERS. 



329 



Name of Paper and 
Description. 



Musical News. l.%,Fleet 
Street, E.G. Indepen- 
dent musical news- 
paper. Goes to most 
musician s — to members 
of two or three large 
institutions by con- 
tract 

Musical Standard. 83, 
Gharing Gross, Road, 
W.G. For musicians- 
professional and ama- 
teur. Gontains special 
foreign and home news 
of current events 

My Queen Novelette. 

10, Red Lion Gourt, E.G . 

Nature. Saint Martin 
Street, W.G. Illustra- 
ted scientific journal ; 
gives full account of 
all new discoveries, &c. 
Take blocks 

Navy and Army Illus- 
trated. Southampton 
Street, Strand, W.G. 
Fortnightly 

New Age. Advertifiement 
manager H. Flatman, 
29, Paternoster Row, 
E.G. A Democratic 
review of Literature, 
Religion, and Politics. 
Take blocks 






Nemr Id. Magazine. La 

Belle Sauvage, E.G. 
Take blocks 1 



News, The. A National 
Journal and Review. 
11, Ludgate Square, 
Ludgate Hill, E.G. 
Has a special home 
circulation amongst 
the clergy and a good 
class of readers. Speci- 
ally good for adverti- 
sing Household Requi- 
sites. Take blocks ... 



Newsagent and Book- 
sellers' Review, 

The. 190, Fleet Street, 
E.G. The official organ 
of the retail News- 
agents' and Book- 
sellers' Union 



S 



Estb. 



Circu- ^^X^^"" Latest Pub- -.2 
^"^^- for hshed jjo 

Once. 13 tms Advts. on 



lation. 



no 



d. i. d. 



1 1891 



5,000 to 
6,000 



5 6 



Wed. Fri. ' - 



1 1862 



1896 



6 1869 



6 1895 



6 8 6 



12 



6,000 ■ 9 



Thvirs. Fri. 



Wed. 



Wed. 
7 6 at noon Thurs. 



1 1895 15,000 6 4 6 ! Mon. Thurs. 



690 



.591 



1898 



4 wks. 

25s. per in ad- 

l-16th page vance Tues. 



1 1876 Good 5 3 i Tues. Fri. 



555 



1 1889 



Wed. Fri. 



Our special rates for any of the above wiU be sent on application. 

O 



.. r- 
It ,» 



v 



m 




330 



SUCCESSFUL ADVERTISING. 



Name of Paper and 
Desckiftion. 



News of the World. 

9,Whitofriarfi Ht., E.C. 
Amon»f middlo - class 
traders, and the hi^h- 
er class artizans. 
I31ocks at increased rate 

Newspaper Owner 
& Modern Printer. 

A weekly trade paper. 
Published at 2(5-2!>. 
Poppin's Court, Fleet 
Street, E.C 

Newspaper and Poster 
Advertising 



•c 



Estb. 



Circu- 
lation. 



Price per 
inch. 



Latest 
for 
Once.,13tul^ Advts 



». d. 



9. d. 



1848 I 850,000! 9 1 8 Thurs 



Jan. 1,500 



Tues. 



1898 Kuar. 3 3 | 3 morn. 



Pub- 
lished 
on 



1| 



(Fri.) 
I Sat. 1 
(Sirn) 



593 
732 



July 
2 1900 



Notes and Queries. 11, 

Bream's Bldgs., W.C. 4 

Nursing Mirror. (Siip- 
plcin.nt to "The Hos- 
pital '). The oldest 
established weekly 
journal for Nurses. 
28 & 29 Southampton 
St., Strand, W.C. 
rGiven with ' The Hos- 
pital") 



Nursing Record. ll, 

Adam Street. W.C. A 
jcnimal for nurses. 
Goes amonp Traiiied 
Nurses, Medical Men, 
Hosy>itals and kindre<l 
institutions 

Observer. 396. Strand, 
W.C. Hifrh-dass po- 
litical, literary, and 
social news] >aper. News 
most interestinj; the 
higher classes. No 
blocks 

Oils, Colours, & Dry- 
salteries. ;{7&.S8,Shoe 
Lane. EC. A JourntU 
for the Oil, Colour, 
Soap, and Chemical 
Trades 

Optician, The, and Pho- 
tographic Trades' 
Review. 125. FloetSt., 
E.C. The Organ of 
the Optical, Photogra- 
phic, Electrical, Nauti- 
cal, Philost»phi<!al and 
Mathematical Instru- 
ment ludxistries 



Thurs. 
mom. 



Wed. - 



Fri. 



1849 



1S8(> 10,000 7 6 



Thurs. Fri. 



6 6 Wed. Sat. 



1888 



1791 



High- 
class. 



9 



Wed. Fri. 



8 6 



1893 



£5 i per 
page 



1891 Trade 6 



Sat. 
6 p.m. 



Sim. 



Mon. Tues. 



Tues. Thurs. — 



Our special rates for any of the above will be sent on application. 



LONDON WEEKLY AND BI-MONTHLY PAPERS. 



331 



Name or Papeb and 
Descriition. 



as 

•c 



Our Home. fi. Essex St., 
Strand, W.C Contains 
fashion illustrationsby 
thf» leading artists. 
Articles on home dress- 
mnking, cookery, &o. 
A cut paper pattern 
given away weekly ... 

Outfitter, The. 151, Fie t 

Street, E.C. A journal 
of practical iiiforma- 
tion for ready-made 
clothiers and ho.siers ... 

Overland Mall. r>5,Coi-n. 
hill, E.(y. Home news 
for India and China. 
Matters interesting to 
English residents 

Paper Trade Revieur 

(The World's^. .'iS.Shoe 
Lane, E.C. The weekly 
joiu'nal for the paper 
trade. Take blocks . . 

Pastimes. 18, Henri' tta 
Stree , Strand, W.C... 

Pearson's Weekly. 

Henrietta Street, 
Covent Garden, W.C. 
Intended to interest, 
to elevate, and to amuse 
Take blocks 

Pelican. 10 and 11, Fetter 
Lane, E.C. A joiu*nal 
of to-day. Social, dra- 
mH*;ic, sporting, tinan- 
cial and general gossip. 
Special La«ly's Letter. 
Stories, articles. Take 
blocks 

Penny Illustrated 
Paper. 10, Milford 
Lane, W.C. Circulates 
largely among the 
middle and lower 
classes. Well illus- 
trated. Ably edited. 
Take blocks 

Penny Pictorial Mag- 
azine. 2, Carmelite 

House, Carmelite St.. 
London, E.C. Superbly 
illustrated. All advts. 
face reading matter ... 



d. 






Estb. 



1889 



Circu- 
lation. 



Price per 
inch. 

Once.'lStriis 



$. d. 



8. d. 



35 31 6 



Latest 

for 
Advts. 



26 dys. 
prev. 



Pub- 
lished 
on 



■m 



1890 



1856 



1879 



1897 



1890 



5 4 6 



Wed. 



Sat. 



738 



Fri. ^ 



4 i 10% iThurs 



7 « 7 



J? I; 



Fri. Wed i — 



16 
days Sat. 
40 38 ! prev. prev. 



1889 



7 6 6 



ver>' 
1861 large 12 6 



12 6 






1899 



Per 

Over l-8th 
250,0<X) l-16th 



6C6 



Tues. Wed. 



p. £25 
£3/2/6 
1/11/3 



Tues. 



4 weeks 

b.-fore 

date of 

issue 



607 



Our special rates for any of the above will be sent on application. 



.* 






1: 






'% 









;■'! 



■\i' §■ k ■ 
V' I di- 



iiii 



\*y. 



P 



332 



SUCCESSFUL ADVERTISING. 



Name of Paper and 
Description. 



1 u 



Eatb. 



People. Milford Lane, 
\V.C. Conservative j 
weekly newspaper for 1 
all cliisses. Serial tales , 
by celebrated auth<^r8, 
news of the week up 
to the hour of g( ing ; 
to press, special spor- | 
ting service, &c. t>o 
blocks 

Pharmaceutical Jour- 
nal.. 6, Serle Street, 
Lincoln's Inn, W.C. 
Oldest paper address- 
ing chemists and dnig- 
gists Take blocks 

Phonetic Journal. 1, 

Amen Comer, E.G., and 
Ph«>netic Institute, 
Bath. Devoted to 
Shorthand, r>i)ewTit- 
ing, and kindre«l sub- 
j ects. Take blocks . . 

Phototfraphio Mews. 9, 

Cecil Court, Charing 
Cross Road, W.C. 
The most popular 
photographic journal 

Photography. 3, St. 

Bridi' Street, E.G. 
Editorial Office: Cov- 
entry. Fbr the ama- 
teur, profession, and 
trade. A live news- 
paperof current events. 
Take blocks 



Pick-Me-Up. Office for j 
Advertisements : 80, 1 
Chancer>' Lane, W.C. • 
illustrated htunorous j 
weekly. Well printed \ 
on good paper. Take 
blocks j 

Pilot, The. 2, Exeter St., 
Strand, W.C. A Weekly 
Review of Ecclesiast- 
ical and General pol- 
itics, &c I 

Pitman's Shorthand 
Weekly. l, Amen 
Corner, E.C. Illus- 
trated Fiction, etc., 
printed in shoithand. 
Take blocks 



1881 



Circu- 
lation. 



^^«^>r'' Latt-st, Pub- 

on 



for 



Once. 13 tins Advts. 



700,000 



«. d. 



12 



1841 7,500 



1842 



23,000 
guar. 



6 6 



«. d. 



12 



Sat. 



Sun. 



o 

OS •»« 



608 



5 6 Thurs. 



6»/e 



Sat. 



11 days 
before 



10 d'sc't pub. ; Thurs 



1868 Qood 



5 



740 



3 6 , Tues. i Fri 



! 8,600 
1889 ! flruar. 



1888 , 160.000 



6 1900 



6 



6 6 Tues. 



Thurs, 



20 



1892 



3 weeks 
in { 
19 advance Wed. 



14 days 
5 per before 
7 6 icent. pub. 



Wed. - 



741 



Our special rates for any of the above will be sent on application. 



LONDON WEEKLY AND BI-MONTHLY FAPtRS. 



333 



Name of Paper and 
Desceiption. 



Pluck, Union Jack, 
Marvel. 2, Harras- 
worthBIdgs., Carmelite 
Street, London, E.C. 
Complete Stories, illus- 
trated 

Police Budget, Illustra- 
ted. Caxton House, 
Gough Square, Fleet 
Street, EC 

Police Reviewr and 
Parade Gossip. 

Smiths' Advertising- 
Agency, 100. Fleet St., 
E.C. The recognised or- 
gan of the British Con- 
stabiilary. Take blocks 

Polytechnic Magazine. 

309, Regent Street, 
W. Official Journal 
of the Polytechnic In- 
stitute. Take blocks ... 

Poor LaiHT Union Ga- 
zette. 142,Wardoiu'St., 
W. Exclusively de- 
voted to Poor Law 
administration. Take 
blocks 

Poultry. Mitre Chambers 
Mitre Court, E.C. 
Illustrated. Records 
shows, prize-winners, 
and all news interest- 
ing to poultry-keepers. 
Take blocks 

Presbyterian. 14, Pater- 
noster Square, E.C. 
Official Organ of the 
Presbyterian Church of 
England. Take blocks 

Primitive Methodist. 4, 

Wine Office Court,E.C. 
Religious, family, and 
general newspaper for 
this denomination. Cir- 
cuit inteUigeuce, &c. 
Take blocks 

Princess Novelette. 

17.3. Fleei Street, E.C. 
Romance, love, and 
adventure. Take blocks 

Produce Markets Re- 
view. 41, King Wil- 
liam St., E.C. Contains 
very useful informa- 
tion in reference to 
the prices for pro- 
cviring produce. Take 
blocks 



Price per 
inch. 



1 1879 



2 1842 



1 1883 



1881 



1868 



1886 



2 1866 



5,000 



35.000 



5 4 6 



5 4 



6 4 6 



5 4 



10,000 
guar. 



157,000 



6,000 



Latest 

for 
Advts 







9 days 



Tues. 



Tues. 



Fri. 



Tues. 



Tues. 



3 2 6 



15 



per 

page 

£5 



12 



series 
page 
£4 



Tues. 

Fort- 
night 
pr'vi's 



Fri. 



Pub- 
lished 
on 



< ■) . 

•a .2 

39 



Sat. 



Fri. 



Wed. 



Sat. 



629 



609 



Fri. 



566 



Thurs. — 



Thurs. 



Mon. 



611 



Sat. 



Our special rates for any of the above ivill be sent on application. 



i 



I 
I 







'I 



■M 



334 



SUCCESSFUL ADVERTISING. 



Name ofPapee and 
Description. 



Public Opinion. 54, 

Gracochurcli Ht., E.G. 
The opinions of hoth 
home and foreiprn i>a- 
pers on enrrent toitics. 
Good medium. Take 
blocks 



Publishers' Circular. 

St. Dnnsttm's Honse, 
Fetter I^ne, E.G. 
A Kt^'it^ral record of 
British an»l foreign 
literature. Take blocks 



Fundi. 10, Bonveric Ht., 
E.G. Tlic Icadiuf? comic 
journal. Take block.s, 
for which lo per cent, 
•xtra is charged if 
light 

Qutten. Bream's Build- 
ings, W.G. llie Lady's 
Newspaper. Gontams 
the latc&t fashion plates 
from Paris, C'ourt and 
fashionable news, es- 
says, articles, &c. High 
class. Take blocks . . . 

Racing Pigeon. G. 

NewiU'S, Ltd., South- 
ampton Street, W.G. 
For all interested in 
pigeon flying and 
racing 

Racing mrorld. 61, Fleet 
St., E.G. Take blocks 

Railway Herald. 30, 

Fetter Lane, E.G. 
Goes amongst railway 
servants in aU parts of 
the Kingdom, who are 
a splendidly responsive j 
class from an adverti- | 
sing point of view. Has | 
the largest circulation i 
of any railway paper, i 
Take blocks [ 

Railway Journal ( Hera- 
path's). Savoy House, 
116 and 11(>, Strand, 
W.G. The oldest rail- 
way publicati«)n. Rail- 
way, commercial, and 
financial intelligence. 
Take blocks 



u 

..-4 



d. 



U 



Estb. 



1860 



1837 



1841 



1861 



1887 



Circu- 
lation. 



' Price per 
; inch. 

Once. 13 tms 



Latest 

for 
Advts. 



Pub- US 



lished 
on 



■a2 



t. d. \ t. d. 



Good 



4 3 6 Thiu^. 



6 0,46 



Wed. 



Fri. , — 



Fri. ; — 



25 6 25 6 



Wed. Tues. 



11 



20% 
9 tiou Tues. 



Fri. - 



60,000 
guar. 



12 10 6 : Thurs. 



1887 



6 1835 



Very 
large 



5 



Wed. & 
Sat. 



Fri. 



4 Tu«8. 



5 4 Thur4 



Thurs. 614 



Fri. 



Our special rates for any of the above will be sent on application* 



LONDON WEEKLY AND BI-MONTHLY PAPERS. 



335 



Name of Paper and 
Desceiption. 



Railway News Finance 
and Joint Stocli 
Journal. 3, White- 
friars Street, E.G. In- 
formation as to traflBc 
returns, prices of stocks 
•hares, &c. Display 
type inserted 

Railway Record and 
Tramiway Regis- 
ter. 17, East Temple 
Chambers, Whitefriars 
Street, E.G. Gives in- 
formation about the 
mining and monetary 
markets. FiUl traflBc 
returns oflBcially cor- 
rected. Display type... 

Railway Review. 72, 

Acton Street, Gray's 
Inn Road, W.G. Rail- 
waymen's own Journal. 
Take blocks 

Railway Times. 88-90, 

Chancery Lane, W.G. 
A journal for all in- 
terested in any way in 
railways. Take blocks 

Record, The. l, Ked Lion 
Court, E.G. High-class 
Evangelical Church 
newspaper. Circulates 
largely among the 
clergy. No blocks ... 

** Red Letter." London. 
Take blocks 

Referee. 19, St. Bride 
Street, E.G. Among 
sporting and di-amatic 
readers. ** Mustard and 
Cress," by "Dagonet," 
&c. No blocks 

Regiment. 2, Southamp- 
ton Street, W.G. A 
popular illustrated 
military journal lor 
everj'body 

Review. Room 488. 20, 
Bucklersbury, E.G. 
Leading Insurance 
Journal. Advocates fair 
premiums, and depre- 
cates undercutting. 



•2 1 Estb. 

^1 



1864 



Circu- ^Zr"" ^f^^l 1^^ "^1 
lation. "^^^- for hshed g£ 

Once.(13tms Advts. i on 






9. d. 



8. d. 



5 



1844 



1 1880 



6 1837 



3 1828 



4 Fii Sat. 



5 



40,000 1 6 



5 



4 Wed. 



Wed. 



4 Wed. 



4 Fii. 



Good 7 



over 
1899 100,000 i 8 



5 6 Thurs 



Fri. 



615 



Sat. — 



1 1877 



1 1896 



6 1869 



120,000 16 



4 



9 



7 



•20 days 

iti 
adv ince 



15 Sat. 



3 8 



11 days 
before 



5 Tues. 



Fri. — 



Tues. , — 



' ! ll 



Sun. — 



follow- 
ing Sat. 
week 743 



Wed. — 



1: 



U 



Our special rates for any of the above will be sent on application. 






I 



336 



SUCCESSFUL ADVERTISING. 



Name of Paper and 
Description. 



•c 



Reynolds. 313, Strand, 
W.C. Gives all the news 
of the week. Politics, 
Radical. Appeals to 
the working classes. 
Take blocks 

Rialto, The. White 
House. Telegraph 
Street. E.C. Financial. 
Take blocks 

Rock, The. 12. St. Bride 
St., E.C. Evangelical 
Church organ, opposed 
to Ritualism. Church , 
news, &c. Take blocks \ 

\ 
I 

Romance, 10, Red Lion 

Court. E.C 



Rural mroFld. lio, 
Strand, W.C. A high 
class and popular rural 
and agricultural weekly 

St. James' Budget. 15, 

Dorset Street, E. C. 
High-class weekly 
newspaper & Review. 
Influential circulation 
at home and abroad ... 

Saturday Review. 38, 

Southampton Street, 
W.C. Critical articles, 
literarj' remarks, topics 
of the day, politics, \ 
science, art, &c. High- 
class. No blocks j 

School Board Chron- ! 
icle. 72 to 75. Tummill 
St., E.C. Otficial organ 
of the School Boai'ds 
throughout England 
and Wales. Take blocks 



School Guardian. The 

SanctuarA', Westmin- 
ster, S. W. Contains 
matter of interest to 
clergymen, school 
managers and teachers. 

Schoolmaster. 14, Red 

Lion Coiui;, E.C. Cir- 
culatesamongst school- 
masters, schoolxnis- 
tresses, teachers, &c. 
Reports examinations, 
&c. Take blocks 



d. 



Estb. 



1860 



1888 



Circu- 
lation. 



360,000 



__l^-_ for lishedj«,-3 
Once. 13 tins Advts. on ^>* 



: d. $. d. 

10 10 

12 12 

16 16 

& & 

20 20 Wed. 



Sun. 



8630 Tues Wed. 



618 



619 



1868 
1886 

1868 



1880 



I 

i I 

Good 6 4 6 Thurs. Fri- 744 

I ! i 

10 Mon. 

6 0*86 Wed. Fri. 



1866 



6 



6 6 Tues. Thurs. -^ 



Good 13 13 



Thurs 



1871 



1876 



6 4 



Thtirs. 



Sat. 



Fri. 



Ipage 
SOs. Od. 



i Thurs. 



1 ; 1872 

I 



22,000 
guar. 



7 6 16 9 



Thurs. 



Sat. 



Fri. i - 



Our special rates for any of the above will be sent on application. 



LONDON WEEKLY AND BI-MONTHLY PAPERS. 



337 



Name of Paper aixd 
Description. 



Schoolmistress. 149, 
Fleet St., E C. Among 
women teachers. Con- 
tains examination 
papers, code regula- 
tions, reports. Take 
blocks 

Science Siftings. 125, 
Fleet Street, E.C. A 
Chatty Journal of 
Scientific Invention, 
Discovery, aHd Health 

Scraps. Red Lion Court, \ 
E.C. Literary and f 
Pictorial, Curioiis and i 
Amusing. Take blocks/ 

Shipping Gazette and 
Lloyd's List IHTeek- 
ly Summary. 54, 

Gracechurch Street, 
E.C. A Weekly digest 
of shipping reports, 
maritime law, &c 

Shipping List (General 
Weekly] and Pos- 
tal and Mercantile 
Directory. 13, St. 
Mary Axe, E.C. Con- 
tains shipping news ... 



Shoe and Leather Re- 
cord. 42, Finsbiu-y i 
Pavement, E.C. Organ 
of the trade. Take \ 
blocks 

Short Stories. Hen- 
rietta Street, W.C. | 
82 pages of the most 
entertaining reading. | 
Take blocks l 

Shurey's Illustrated. 1 

Caxton House, Gough 
Squaie, E.C 

Signal and Gospel 
Union Gazette. 20, 

Tudor Street, E.C. 
Full of intelligence 
of the progress of the 
blue ribbon move- 
ment, with Gospel arti- 
cles, tales, and 
sketches. Take blocks 



o 



d. 



Estb. 



Circu- P^^V^^ Latest' Pub- ^=.2 

- ■ ^"^^- for lished y® 

Once. 13 tms Advts. on - 



lation. 



en 



8. d. s. d. 



1881 



25,000 
guar. 



4 0,30 



Tues. 
mng. 



Thurs. 748 



I 



1 1891 32,000 10 



1 1884 



1866 



4 1863 



1886 



(very 
( large 



, Oju 
> appljica- 
' ti ou 



6 



Wed. 

1 week 
i before 
' pub- 
lished 



Tues. 



Sat. 



6i'5 



751 



4 6 Thurs, 



1 ; 1899 



i 1881 



On a ppli- 
cat ion 



£3 t o £5 

per page 

& pro rata 



Fri. 



Sat. 



Wed. t Fri. 



10 



9 6 i Sat. Tues. — 



I 8 days 
pre- 
12 10 ! vious Sat. 629 



Mon. Wed. 



Our special rates for any of the aboYe will be sent on application. 



- s 



J ct i 

* * , 



< s 



! 



I 



11 




338 



SUCCESSFUL ADVERTISING. 



Name of Paper and 
Descriition. 



Sketch. 198, Strand, 
\y.V. An illu.strat«><l 
high-cljv»s weekly. Up 
to date in eveiy in- 
spect. Takt! blocks ... 



Sketchy Bits. J. H. 

Bolwell, Advt. Mn^i.. 
Caxton House, GoukIi 
Square E.C 



Snap Shots. Red I^ion 
Court, E.C. Hninorons 
pictures, &c., from 
copyright proofs ol 
American papers, 
" Puck," ".TndKe,"ai 1.1 
"Life." Take blocks . 



0) 



Estb. 



Circu- ^^f.J'''^^ Latest Pub- I J 



'lation 



for 

Once.iatnis Advts. 



lishod 
on 



rf. 



6 ! 1893 



I 



9. d. 



17 



t. d. 



Fri. Wed. _ 



' I Sweeks 

average in ad- I 

1 1895 145,000 12 11 vauce i Mon. 



I 1890 



629 



7 day.s 
before Wed. 



752 



J . 



r 



Social Review. Dame 
Court. The leading' 
socii'ty and fashion 
journal in Ireland 1 1893 



Solicitors' JournaL 27, 

Chancery Lane, W.C. 
Summary of le^al 
news, and articles on j j 
topics for the profes- i ! 
sion. Take blocks ., G 1857 



Something to Read. 

17.3, Fleet Street, E.C. 
Take blocks 



South Africa. 39, Old 

Broad Street, E.C. 
Chronicles and iliscus- 
ses events and matters 
of interest to all con- 
nected with South 
Africa. Money articles. 
Company reports. The 
recoKiiised organ of th«^ 
South African Gold and 
Diamond Fields. Take 
blocks 



Sat. 



7 6 7 Thurs. Fri. — 



Fort- 
night 
1 182,168 i I pre- 

1881 guar. 12 10 vious. Tuos. 



1889 



South American Jour- 
nal, and Brazil 
and River Plate 
Mail. 4, Budge Row, 
E.C. Treats upon 
all matters relating to 
these teri'itories. Take ' 

blocks 6 1863 



I ! 



10 9 Fri. Fri. 



On a ppli- i * I 

cation Fri. Fri. 



m 



Our special rates for, any of the above will be sent on application. 



LONDON WEEKLY AND BI-MONTHLY PAPERS 



339 



Name of Paper and 
Description. 



Spare Moments. 12-13, 
Fetter Lane, E.C. In- 
structive & entertain- 
ing literature by the 
best authors. Short ar- 
ticles, &c. Take blocks 

Speaker. 14, Henrietta 
Street, Co vent Garden, 
W.C. A journal of 
politics literature, 
science, and art. Take 
blocks 

Spectator, l, Wellington 
Street, W.C. A literary 
and general review. 
Circulates among high- 
class Whig politicians. 
No blocks 

Sphere, The. 6, Great 
New Street. EC. A 
high-class illustrated 
Weekly. Take blocks 

Sporting Sketches. 169, 
Fleet Street, E C. An 
excellent medium for 
all kinds of sporting 
requisites 

Sporting Times. 52, 

Fleet Street, E.C. 
Deals with Racing, 
Social and PoUtical 
topics in a smart way 

Stage. 16, York Street, 
Co vent Garden, W.C. 
Criticises all new plays, 
&c., and gives reports of 
London, provincial,and 
foreign tneatrical news. 
Take blocks 

Statist. 51, Cannon 
Street, EC. For in- 
vestors, trustees, 
bankers, orokers, finan- 
ciers, and men of busi- 
ness generally. Take 
approved trade aaver- 
tisements 

Stock- Keeper & Fan- 
ciers' Chronicle. 

77, Fleet Street, E.C. 
Take blocks 

Sunbeam. 10, Red Lion 

Court, E.C 






d. 



Estb. 



Circu P^i^-^.^PV Latest Pub- ^J 



6 





lation. 


1888 


70,000 


1890 




1828 


... 


1900 


90,000 





in 


en. 




for 
Advts. 


lished 
on 




On 


ee. 
d. 


13 tins 


s. 


«. 


d. 








6 





5 





17 
days 

in 
ad- 
vance 


Fri. 





10 



Thurs. Sat. — 



I 



7 dis. Thurs.! Sat. — 



1892 25,000 5 
average! 



19S6 



4 



Fri. Thurs. — 



1881 



1878 



1879 



1896 



1 

10 8 

1 
1 


Fri. 


Sat. 


1 
j 

6 5 6 

■ 


Wed. 


Thxurs. 



6.33 



See Scale Fri 



5 



8 



4 9 Thurs. 



Sat. 

Fri. 
Wed. 



'o5 



756 



Our special rates for any of the above will be sent on application. 



til* 



i i 



;l» 






340 



SUCCESSFUL ADVERTISING. 



Name of Paper and 
Description. 



Sunday Companion. 

Mr. John H. Lilp. 4, 
LxidKJite Circus, E.C. 
Undenominational ... 



Sunday School Chroni- 
cle. 57, Liidfrate Hill, 
E.C. For mini inters, 
8unday school officers 
and teachers. Take 
blocks 

Sunday School Times. 

13, Fleet. .Street, E.C. 
Among teachers, scho- 
lars, &c. Contains 
serial story and other 
inte'resting matter. 
Take blocks 

Sunday Special. 8&9, 
Essex Street 

Sunday Stories. Mr. 

John II. liilf. 4, Liid- 
gate Circus, E.C. A 

Sopular ladies' weekly, 
omplete Stories, &c. 

Sunday Sun, The. Tem- 
pi*' House. Temple Av., 
E.C. A high-class tinan 
cial. literarj-, political, 
musical and dramatic 
uewspaper.Take blocks 

Sunday Times. Victoria 
Hou?<e, Tudor St. Con- 
tains musical, drama- ! 
tic, sporting, and gen- ! 
eral news up to Satur- | 
day night. No blocks j 

Syren and Shipping 

(Illustrated). 21, Bevis 
Marks, E.C. Take 
blocks 



Tablet. 19, Henrietta 
Street, W.C. The old- 
est Catholic paper in 
Great Brittdn. Roman 
Catholic newspaper 
and review for the 
higher classes. Take 
blocks 

Table Talk. 88, Strand, 
W.C. lUustrated ... 






d. 



Circu- 



Priee 



E»t^- lotion. ^^'- ^^^^ 



1894 



I Once 



Over 

S80,000 



1874 



86,000 
guar. 



i. d. 



20 



6 



1859 60,000 I 9 



Latest 
for 
latnis Advts. 



Pub- 11:2 
lished 
on 



«. d. 



o 



26 days 
pre- ! 
20 vious i Thurs. 



4 6 



Mon. 



63a 



1897 



1866 270,000 



Rate 
appli 



£25 

page 

pro 



7 6 Mon. Wed. 



8 on 
catn. 



Sim. 



per 4 weeks 
and in ad- 
rote, vance Wed. 



1800 



18as I (iood ,6 6 



Sat. 



Sim. 



Sat. I Sun. 



3 1896 10,000 



£8 
per page 



Tues. 



i 
6 


1840 


... 


6 






From 


1 


... 




per 



Wed. 



5 Thurs. Fri. 
£10 1 Wed. ' 



Our special rates for any of th* above will be sent on application 



LONDON WEEKLY AND BI-MONTHLY PAPERS. 34I 



Name of Paper and 
Description. 



1 

d. 



Estb. 



Tailor and Cutter. 93 | 
and 94, Drury Lane. 
W.C. Consists of 
fashion plates. Systems 
of cutting and patterns . 
Take blocks j 2 

I 
Tailoring World. 17, j 
Ot. Turnstile, W.C. ... 8 

Teachers' Aid. 14, Red 
Lion Court, E.C. Cir- 
culates amongst head 
masters, hea<i mis- 
tresses, assistants, and j 
eupil teachers in pub- | 
c and private schools. 
Take blocks 1 



Technical IBTorld. 14, 

Langham Place, W. ... 

Temperance Chronicle. 

11, Ludgate Hquare, 
Ludgate Hill, E.C. 
Organ of the Church of 
England Temperance 
Society. A good il- 
lustrated temperance 
paper. Contams re- 
ports of the Society's 
work. Take blocks ... 



Temperance Record. > 

33, Paternoster Row, 
E.C. National Tern- , 
perance League organ. | 
Take blocks | 1 

Timber and IVood | 
Worlcing Machin- I 
ery. Middlesex St., 
Bishopsgate St , E.C 6 



Timber Trades' Jour- 
nal and Sawr Mill 
Advertiser. 14, Bar- 
tholomew Close, E.C. 
Take blocks 

Times Weekly Edition. 

Printing House Square, 
E.C. Contains all that 
is of special or lasting 
interest in the issues of 
the Times during the 
week in a form suitable 
for ti-ansmission by 
post. Take blocks 



1866 



Circu- ' ^S^,^^"" Latest Pub- 
^P^^- for lished 

Once. 13 tms Advts. on 



lation. 



9. d. s. d. 



16,000 



Hon. 



Wed. 



2 6 2 Mon. Fri. 



1886 



1878 



20,000 
guar. 



!21 19 
per per | 

page page Wed. 



Tliurs 



Fri. — 



-•2 
« o 



1856 



1885 



15,000 4 I 3 Wed. 



Sat. ! 760 



6 



1873 



4 



11 



3 Tues. Thurs. 560 



Sat. 



3 6 



Thurs., Sat, 



1 



9 Thurs. Fri. — 



Our special rates for any of the above will be sent on application . 



I 



342 



SUCCESSFUL ADVERTISING. 



i\ 



l*s 






Name of Paper and 
Dp:sckiption. 



Tit Bits. Southanipton 
WtrtH't, Strand, W.C. 
For everybody. Take 
blocks 

Tobacconists' IVeekly 
Journal. The 

Cliiehestrr Press, 
Chichester Rents, 
Chancery Lane, WC. 
The only weekly or pan 
of the Tobacco, CiK.ir. 
Cigarette, Pipe, Stiik, 
and allitnl trades 

To-Day. 8 & 9, Essex St. 

Topical Times. 43 & 4.3a, 
Fetter Lane, E.C. A 
brisrht Snnday paper. 
Take blocks 

Trade Marks Journal. 

r>, Queen Victoria St., 
E.C 

Transport. 2S, Victoriji 
Strci^, S.W, Review 
of Railways and 
Canals, Docksand Har- 
bours, Shii)pin^ an<l 
Ship-biiilding. Take 
blocks 

Truth. 10, Bolt Court, 
E.C. Journal of social 
and critical reviews, 
Fashion news, Covirt 
information. Anions 
all classes. Take blocks 

Under the Union Jack. 

(Jr. Newnes, Ld. f'otith- 
anii)ton Street. W.C. A 
poptxlai- railitarj' and 
naval weekly. Profuse- 
ly illustrated 

United Service Gaz- 
ette. 245, Dash wood 
Ho., Old Broad Street, 
E.C. Devoted to the in- 
terests of the Amiy and 
Navy. Take blt)cks . . . 

Universe. Clock House, 
Aurimdel St., Strand, 
W.C. Catholic organ 
for all classes. News 
of the week, &c. Sev- 
eral editions. Take 
blocks 



I p«*^-j lation. i "»*^^- I for 



'Once, 



I 1K81 



i. d. 
' 3 

42 

600,000 Les 
far 13 



atest Piib- ■= -2 
lished «,= 
13 tnifi Advts. on ^ 



*. d. I 
col. I 

inch .1 wet^k.s 
s. «Jd, ! in 
s .V/o ladvauce Sat. 
times 



488 



1897 
1893 



3,000 5 
40,000 '20 



4 6 



1 , 1900 



Wed. 
Wed. 



7 daj's 
pre- 
vious 



1892 



4,.'iO0 
guar. 



6 



o Wed. 



1877 Good 



12 10 10 T.'es. 



Fri. - 
Thurs. 640 

1 

Sun. - 
Wed. - 



Fri. _ 



Wwl. - 



6 1833 



1 I 

7 6 6 Thurs.! Sat. ' - 



1 1860 40,000 



6 .5 





Thurs. ; 




Fri.A ' 


Wed. 


Sat. 


-^ 


u 



Our special rates for any of the above will be sent on appHcation. 



LONDON WEEKLY AND BI-MONTHLY PAPERS. 



343 



Name of Paper and 
Description. 


6 

■I 

d. 

6 


Estb. 


Circu. ^^.^f,P^*^ 
lation. ^'"'"• 


Latest 

for 
Advts. 


Pub- 
lished 
on 


Set! also 
Folio. 




Once. 13tin? 


Vanity Fair. 7,EssexSt., 
W.C. A high-class 
weekly journal. With 
chromo-litho carica- 
ture portraits of leadin g 
men. Take blocks 


1868 


s. d. 

Nar 
Col 

8 


s. d. 

row 
umn 
10 per 
cent. 


Wed. 


Thurs. 




Vegetarian. 19, Memo- 
rial Hall. E.C. Goes 
among thoughtful 
people. Deals with all 
progressive topics and 
news. Take blocks ... 


1 


1888 


2 6 


2 


Tues. 


Thvu-8. 


560 



Volunteer Record. .561, I 

Mansion Hoiise Cham- ! 
bers, 20, Bucklersbury, ' 
E.C. The popular or- 
gan of the Voliuiteer 1 
Force. Take blocks ... 

Volunteer Service Ga- 
zette. 121, Fleet 
Street, E.C. Official 
organ of the Volunteer 
body. Take blocks 

Warehouseman and 
Draper. 14«. Alders- 
gate Street, E.C. Is 
the oldest drapery trade 
paper and an excellent 
ine<1ium. Take blocks 

Weekly Budget. Red 

Lion Coiu^, E.C. Serial 
tales, news of the week, 
replies to correspon- 
dents, &c. Among the 
working classes. Take 
blocks 

Weekly Dispatch. 

Tudor Street, E.C 
Among every class. 
A household paper. 
Take blocks 

Weekly Notes. 27, Fleet 
Street, E.C. Contains 
legal information and 
reports of important 
cases in the Law Courts. 
Take blocks 

Weekly Register. 37 & 

.^9, Essex Street, W.C. 
Roman Catholic family 
newspaper. Take 
blocks 



1 1884 



4 3 Thurs. Sat. ] — 



4 ' 185» ; 5,000 6 2 6 Thurs. Fri. ^ — 



1 1872 



8 6 6 Thurs. Fri. 



1 1861 350,000 



Gin 

ap pli- 
cat ion. 



Mon. Thurs. 



1 1801 250,000 12 6 



6 , 1866 , 6,000 9 



Spe- 
cial 
rate. 



7 6 



8 1849 Good 6 



4 



Fri. 



Fri. 
Sat. & 
Suu. 



Thurs. Sat. 



Thurs. Fri. 



646 



64T 



Our special rates for any of the above wrlll be sent on appIicatioM. 



I; 




Ni' 



m 


y. _ 


>,-■ 


-, '- 


;*-■ 


, 




, . ./'"■ 












344 



SUCCESSFUL ADVERTISING. 



Name of Paper and 
Descbipti^n. 



lireekly Reporter. 27, 

Chancery Xane, E.G. 

Reports cast's decided 
in the Courts of Law 
and Eqiiitv, Probate, 
&c. Take blocks 

Weekly Times and 
Echo. Clements Ho., 
Clements Inn Passage, 
Strand.W.C Circulates 
largely among all class- 
es. Latest News of the 
week, popular articles, 
leaders, finance, sport, 
the drama, &c. All 
Saturday's news. An 
ideal family newspaper, 
&c. Take blocks 

Westminster Budget. 

Tudor .Street, E.C. An 
illustrated weekly 
paper for the home and 
family circle. Its 
features are its up-to- 
date pictures and up- 
to-date letterpress. 
Take blocks 

Whitehall Review. 

23, Kintr William 
Street, W .C. PoUtics, 
art, literature, the 
drama, etc. Take 
blocks 

Wine and Spirit Ga- 
zette. 39, l'riitche<l 
Friars, E.C. Devoted 
to the interests of the 
wine, spirit, and brew- 
ing.trades. Take blocks 

Woman. lO and 11, 

Fetter Lane, E.C. A 
high class paper for 
ladies, giving ifints on 
dress, fashions, &c. 
Take blocks 

Woman's Life. .South- 
ampton Street, W.C. 
An illustrated ladies' 
paper 

Wonder, The. Carmel- 
ite Street, E.C. Illus- 
trated Comic Weekly 

W^ork. La Belle .Sauvage, 
E.C. The Illustrated 
Weekly Journal for 
Mechanics. Take blocks 



•S Estb. 



d. 



6 1852 



Circu- 
lation. 



1 1847 



3 1893 



1876 



25s. 
per 
ann 1885 



1889 



1895 



1889 



Price per 
inch. 



Latest 

__ ^ for 

OnceriStnrs Advts. 



6 



ord. 

8 
next 
12 
pages 

half 
on ap 



Pub- 
lished 
on 



5 6 Thurs. Fri. 



o . 
£ o 

ee-.3 



pos'n 

7 U i 

mat'r Wed. 
9 For (til Thurs.j 
and editions Fri. 

pages up to i Sat. 

plica-| Sat., 1 and 



tion. 



Bro'd 

col. 

15 

Nar- 

I row 

col. 

' 7 6 



200,000 



270,000 



10 8 6 



per page 

£|4 



3 p.m. 



Tues. 



Fri. 



Thurs. 



Sun. 648 



Fri. 



Sat. 



Sat. 



Less 

ilO°/o 

7 for 26 Thurs. Wed. 



5 per 
82 6 cent. 



15 



10 9 6 



4 weeks 
in ad- 
vance 



month 
pre- 
vious 



Mou. 



Sat. 



654 



Thurs. — 



Our spsoial rates for any of tha above will be sant on application. 



LONDON WEEKLY AND BI-MONTHLY PAPERS. 345 



Name of Paper and 

DK£CEIPTI0N. 



World, The. 9, Fleet 
Street, E.C. Very high- 
class circulation. Fash- 
ionable news, reviews, 
money market, &e. 
Take blocks 



W^orld's Comic. 13, 

Farringdon Avenue, 
E.C 



yachting World. 37, 

Walbrook, E.C. ... 

Young Ladies' Journal 

136A, Salisburj- Court, 
E.C. Tlie weeklj' nimi- 
bers are afterwards 
boimd up to form the 
monthlj' part. The 
finest meduim obtain- 
able for goods of wide 
consumption. Take 
blocks 



9 



d. 



6 



\ 



Estb, 



1874 



1892 



Circu- 
lation. 



3 1893 



^"^lly^^^ Latest Pub- !| 



inch 
Once.jiatm- 

i. rf. ' .». d. 



for lished 
Advts. on 



Narro w col. 

6 I 5 6 1 Mon. Tues. 



5 



1 1864 



25 

per 
in. 



cs3 
o 



10 days I 
pre- i 
vious Mon. I 573 



Thurs. - 



about 
5 weeks 
before 
publish- 
ing 



Wed. 



Our special rates for any of the above will be sent on application 








02 



n 



346 



SUCCESSFUL ADVERTISING. 



We aim 



H 






At giving every new client the 
utmost satisfaction. There is 
nothing we leave undone that 
should be done to make his 
advertising completely success- 
ful. Good positions in best 
media, special prices and expert 
assistance, are at his disposal 
at any time. We try and make 
every client realise that his 
advertising is being handled 
with the greatest care, placed 
with the greatest economy, 
prosecuted with a view to 
obtaining the best results, and 
in these efforts 

We alwaps 
succeed. . . 




SMITHS' ADVERTISING AGENCYS' 

LIST of WEEKLY PAPERS 

Published Outside London, 

WITH 

GENERflh (not liocal) ClRCUliATIONS. 

COMPILED JANUARY, 1902. 



PUBLISHERS' OWN STATEMENTS. 

Q J stations for any Special Position or Reduced Terms for Long Serie* 

o I Application. 



Name op Paper and 
Description. 



Alliance News. Man- 
chester, and 30. Fleet 
Htreet, E.G. Circulates 
all over the kiiigdom. 
Orf?an of the United 
Kingdom Alliance. 
Take blocks 

Angler. The. Scar- 
borough. A national 
paper which circulates 
very largely amongst 
the best class of sports- 
men 

Athletic News. Withy 
Grove, Manchester, and 
68, Fleet Street, E.G. 
Reports of all im- 
portant movements in 
the Athletic World 
Take blocks 

Bailie, The. Published at 
Orlasgow. Gives tinted 
portraits of " Men you 
Know," humorous ar- 
ticles, &c. Take blocks 



* Estb. 






Circu- P^^e P^^ Goesto Pub- 1 5 

lation. ^"^"- Press, lished «, « 

Once.l3tms on .^ 



s. d. 8. d. 



1854 30,000 7 4 Tues. Fri. 



1892 



Singl e col. 

5 4 Tues. Fri. 



lucreas 
1875 ing 10 6 



Fri. Mon. 



1 1 1872 25,000 3 9 3 6 Mon. Tues. 



Our special rates for any of the above larill be sent on application. 



1 



02 • 



i ,: 




I 




348 



SUCCESSFUL ADVERTISING. 



Name of Papkr and 
Desckiption. 



Christian Advocate. 42, \ 

Doneffall tit., Bellast. 
Contains news of tho 
churches, notes and 
eomnients, expositions 
of Sunday Woliool les- 
sons, &c 

Christian Leader. Glas- 
Kow. A hijjrh- class ' 
iamily newspaper an<i 
miscellanj-, uniting the 
vivacity of the best I 
secular journals with | 
a distinctly relif?ious 
character. Thoroujurhly 
established as Hcot- j 
land's relif^ious weekly. | 
Take blocks 

Christian News. ia5, : 
West Genrge Street, , 
Glasgow. A journal t>f 
religion, literature. an<l 
social progress. Take 
blocks 

Christian Scotsman. 

mi West Kfgeiit St., 
Glasgow. .Scotland's 
religious weekly 






Birmingham Pictorial 
and Dart. Binning- j 
ham. Illustrated. Take ! 

Blocks 1 



Bon Accord. Published 
at Aberdeen. Humor- 
ous illustrated weekly. 
Take blocks 

Book Queries, the In- 
ternational Book 
Finder. .3i), Renshuw 
Street, Liverpool. Sup- 
ported by every book- 
seller and publisher of 
importance in Eurc^pe 



Chat. 66, Arundel Street, • 
Landport, Portsmouth. I 
Illustrated and critical I 1 



Chess Players' Chroni- 
cle. Fleet Works, New 
Barnet. The only 
weekly paper devoted 
toChess. Contains 
chess news, problems, 
games, &c. Take blocks 



3 



Estb 



1876 



1886 



Circu- 
lation 



Price per 
i inch. 



Once. 



10,000 



1890 



1884 



1840 



1 isas 



6,000 
guar. 



11,000 



9. d. 



8 6 



S 6 



13 tins 
«. d. 

2 6 

3 



1 6 



1 3 



16 14 



6 3 9 



2 18 



1 I 1882 20,000 3 6 3 6 



1 1SI5 10,000 3 2 



18f»l 



£4 4.S. 
per 

pHg<' 



Goes to Pub- 
Press, lished 
on 



IT' 

1^ 



Wed. Fri. 



We* 



Thurs. 668 



Tues. Thurg. — 



Thurs. Fri. 



Mon. Wed. 



Thurs. Fri. 



Mon. Thurs. 



679 



680 



Wed. Sat. 



Wed. Sat. 



Oar special rates for any of the above will be sent on application. 



WEEKLY PAPERS PUBLISHED OUTSIDE LONDON. 



349 



Name of Paper and I 8 „ ., ! Circu- 
DEscRiFnoN. d '^^^^lation. 



Clyde Bill of Entry. 

28, Buchan Street, 
Glasgow. Unsectarian. 
Shipping and Customs 
returns 



Constabulary Gazette 

13, Fleet St., Dublin ... 

Co-operative News. 

Manchester. Take 
blocks 



Cyclers' News. 2, Par- 
sonage, Manchester, 
and 72, Fleet Street, 
London, B.C. Illus- 
trated cycling jpaper. 
General circulation, 
particularly good in 
Its own district— the 
most thickly popu- 
lated district in the 
Kingdom. Displayed 
advertisements and 
blocks taken 



Daylight. Norwich. An 
independent weekly 
journal. Political, .social, 
andsatiricjil. Circulates 
throughout the East- 
em counties. Take 
blocks 

Engineer and Iron 
Trades Advertiser 

28, Buchan Street, 
Glasgow. Illustrated. 
For Engineers, Ircm- 
foimders. Metal Trades 
Colliery Proprietors, 
aiid Iron Industries . . 

Factory Times. 151, 
Fleet Street, London, 
E.C., and Manchester. 
Read by Manufac- 
turers, managers, over- 
lookers, and operatives. 
(For Machinery, mill 
reqxiirements. &c.) 
Neutral. Take blocks 

Fanciers' Gazette. Idle, 
Bradford, Yorks. The 
only paper dealing s Ae- 
ly with Poultry and 
Pigeons 



d. 

so ? 



^ 1841 



2 ' 1897 



inch. 
Once, islbms 



10,000 



^"iScir'' t^oesto' Pub- '1:2 
Pres^s. lished g,3, 

I on il"^ 



«. d. s. d. 



2 10 

sin gle 
colu mn 
2 6 



45,000 ' On 
1 1871 guar, applic ation. 



1 ! 1884 



aver. 

10,000 



1 1878 10,800 



p, 1869 



1 1886 



73,000 

giuu*. 



1 1874 I 16,000 



4 3 6 



Publis hed on | 
Tues. Thurs. . 
Sa t. 



•Sat. — 



Wed. Sat. - 



Fri. Tues. ' — 



3 2 « Thurs. Fri. — 



6 3 Sat. Tues. 



8 4 6 Wed. Thurs. 



8 6 3 



Mon. Wv.'d. 



541 



Our special rates for any of the above will be sent on application. 



i 



im 



i 



I* i 






350 



SUCCESSFUL ADVERTISING. 



Name of Paper and 
Desoription. 



Fur and Feather. Itlle, 
Bradford. Dealing 
with household pets. 
Illustrated. Take 
blocks 



i 

E 



■m 



Estb. 



Circii- ^.^r.>l"''" Goes to Pub- 1 5 

lation. "^^"- Pniss. lished ^o 

Once. 13 tins on % 



». 4. 



«. >L 



20,000 
1 1888 guar. 4 I 3 Tues. Thurs. 541 



Glasgow Property Cir- 
cular. N. No blocks 1 1856 



Halfpenny Novelette. 

Manchof 



On 

application. Sat. Tues. 



^Hter. Coiiiplet© 



68.000 



novelette. Take blocks i 1886 guai'. 



Hardwareman.Blrming 
ham, and 6*2, Ludgate 
Hill, London. For the 
HardwHTe, Metal and 
Machinery Trades 



Homing World. Idle, 
Bradford, Yorks. De- 
voted to homing 
pigeons 



Industrial World. 

Alexainler Arcade, 
Swansea. Contains 
articles of special 
interest to all classes... 



Irish Builder. 11, Lower 

Sackviile St., Dublin. 
Published bi-monthly. 
Take blocks 



3 1894 



6 



4 6 Thurs. Mon. 



Thurs. Fri. 



IS 



62 



tms. tms. 
1 1896 15,000 » 2 



1 1856 



1 1869 



Irish Cyclist. Dame | 

Court, Dame Street, [ 
Dublin. Devoted to the 
interests of cyclists. 
Take blocks 1 



Irish Ecclesiastical 
Gazette. Dublin. Or- 



1886 



I 



an of the Church of 
reland. Take blocks 



Wed. 



Thurs. Fri. 



alter- 
nate 
Thurs. 



Irish Farmers' Gazetta. 1 

Published in Dublin. 
Neutral. Take blocks 3 

Irish Farming W^orld. 

Dublin. Nun-political. 
Take blocks ! 1 



1866 12,000 



1842 , 10,000 



1887 



Mon. Tues. 711 



2 6 



2 I Thurs. Fri. 



2 6 2 3 Thurs. Sat. 



4 



8 ' Wed. Fri. 



Our special rates for any of the ab3ve will be sent on application. 



WEEKLY PAPERS PUBLISHED OUTSIDE LONDON. 



351 



Name of Paper and 
Description. 



I 'Estb Circu- ^^?^J>e^ Goestoi Pub- ^-^ 
i f ^^^' lation. _J^h_ ! Press. ■ lished 

1 " 1 i OnnP.'lStniBl r\r\ 



on 



d. 
Irish Figaro. 7, Graf- 
ton Street. Dublin. 
Illustrated 1 1892 



Irish Homestead. 22, 

Lincoln Place, DubUn. 
Organ of the Irish 
AgriciUtural Organi- 
sation Society. Has 
the largest circulation 
in Ireland amongst 
the nobility, land- 
owners, and tenant 
farmers 



Irish Society, DubUn ... 1 



Irish Sportsman. Pub- 
lished at 97, Middle 
Abbey Street, Dublin. 
Take blocks 



t. d. 

3 6 



£8 
per 
page 
one 
inser- 
tion. 



20,000 5 



t. d. I 

! 

2 6 I Mon. Wed. 



o 
CO 



711 



Mon. Wed. 549 



1870 10,000 5 4 I Fri. Sat. ! -- 

1 J ■ 



1 1867 



Irish Tribune. Published 
at Newc'AStle-on-TjTie. 
Circulates well locally, 
and throughout the 
kingdom 1 i884 22,000 



League Journal. 180, 
West Regent Street, 
Glasgow. Organ of the 
Scottish Temperance 
League. Take blocks 

Licensed Trade News, 

with which is incor- 
porated the Brewer and 
Publican. 139, Moor 
Street, Birmingham ... 

Magpie, The. Bristol. II- 
lustrated chronicle of 
current local events. 
Take blocks 

Manchester Catholic ! 

Herald. Manchester. ! 
The Catholic organ for I 
the district. London | 
Office :276,Strand,W.C. l 



4 



£4 4s.; 
( per 
page, 



3 I Wed. Fri. — 



1 1889 



Wed. Sat. 



Thurs. Sat. — 



1 1883 10,000 2 6 2 Men. Wed. 



M 'Call's Turf Register. 

7-9-11, Hiuiter Street, 
Liverpool. Programme 
for ensuing week, 
meetings and results 
for past fortnight 



6 3 6 I Tues. Fri. — 



1 ; 1881 



Tues. Fri. 



our special rates for any of the above will be sent on application. 



lir 



352 



SUCCESSFUL ADVERTISING. 



Name of Paper and 
Descbiption. 






Estb. 



Circu- 
lation. 



Price per 
inch. 

Once. 13 tms 



I 



Goes to Pub- '5:2 
Press, lished ^^ 



on 



I 



Mechanical World and 
Metal Trades Jour- 
nal. Muiiclioster. Is 
devoted to practic a - 
formation for makers 
and iisers of all kinds of 
machinery, and all in- 
terested in electricity 
and industrial science 
generally 

Mercantile Advertiser 
and Shipping Gaz- 
ette. 28, Buchan 
Street, Glaspow. Iron 
and coal trade retiums, 
shippinp news, &c. Il- 
lustrated. Take blocks 

ational Guardian. 

Glasgow. Represent- 
ative journal of 
the Scottish licensed 
trade. Take blocks ... 

^orth British Agri- 
culturist. 3. 57, High 
Street, Edinburgh, and 
11, Ludgate Hill, 
London, E.G. Agricul- 
txxral. Contains all 
farming intelligence, 
scientiMc agricultxu-e, 
dairying, &c. Take 
blocks 

Our DoUs. 10, Gore 
Street, Piccadilly, 
Manchester. A weekly 
journal devoted solely 
to dogs. The leading 
kennel organ 

Owl, The. Crown Build- 
ings, Dalton Street, 
Birmingham. Illus- 
trated. Literary, Dram- 
atic, Social 

People's Friend. Dim- 
dee, and 163, Queen 
Victoria Street, E.G. 
Popular and instruc- 
tive literatui-e, tales, 
poetrj', &c. 

Porcupine, The. 50, 

Lonl Street, Liver- 
pool. Ciurent news, 
exclvshe information, 
general criticism, ar- 
tistic and literary re- 
views, social and 
pictures, comic and 
otherwise 



ff. 



1 I18SB 



i£ll 

per 

ann 



1882 



32,000 



2 1860 



1848 



1879 



i. d. $. d. 



7 



4 



6 



8 



8 



6 Tues. 



2 



Frl. 



Tuea. 



6 i Thurs. Fri. 



Wed. Wed. 

moruiiig evening 



Thurs. 
2 9 noon Sat. 



2 6 Thurs. Fri. — 



1869 250,000 



1858 



£40 
per page 



Hon. — 



25,000 
guar. 



Latest 
forAds. 
Accord, to Tlmrs. Fri. 
posijtiou. I 2 p.m. . mom's 741 



Our special rates for any of the above will be sent on application* 



WEEKLY PAPERS PUBLISHED OUTSIDE LONDON. 



353 



Name of Papee and 
Description. 



Postman's Gazette. 

1 13, Oxford Street, 
Glasgow. Official organ 
of the Postmen's Fede- 
ration, and published 
in the interests of all 
grades of postmen. 
Fortnightly. Take 
blocks 

Practical Entfineer. 

31, Whitworth Street. 
Manchester, and 29, 
and 30, Shoe Lane, 
E.C. Illustrated. A 
jotimal of Motive- 
power Engineering. 
Take blocks 

Primitive Methodist 
World . Manchester. 
Popular connexional 
paper. Contains de- 
nominational news, 
reports, &c. Take 
blocks 

Protestant Standard. 

68, Low Hill, Liveriiool. 
A non-sectarian evan- 
gelical, Protestant 
journal. Take blocks 

Saint Andre IV. St. 

Andrew Publishing 
Co., Ltd., 68, Bath St., 
Glasgow, and 4, Lud- 
gate Circus, E.C. A 
Social, Religious, and 
Literary journal. Take 
blocks 

Scots Commercial Re- 
cord. A journal for 
Scottish grocers, and 
other traders 

Scottish Cyclist. 19, 

Queen Street, Gla.s- 
gow. Take blocks ... 

Scottish Fancier. 58, 

Re:ifield St., Glasgow. 
A weekly illustrated 
journal, devoted to 
the breeding of dogs, 
poultry, pigeons, cats, 
cage birds, and pet 
stock. Take blocks ... 



Scottish Farmer. 

gow 



Glas- 



s 



Estb. 



Circu- 
lation. 



1 1891 



Over 

24,000 
guar. 



Price per eoesto' Pub 



inch. 



Press. 



Once. 13 tms I 



$. d. 



£7 10S 
pa 



1887 



1888 



1876 



1868 



2 6 



5 



s. d. 



per 



2 



10 days 
pre- 
vious 



lished 
on 



Sat. 



Tues. Fri 



Tues. 



4 Thurs. 



IH 



Ǥ 



3 



5 



C.S 
-, •♦^ 

2 w ce 

S « ^ 
S a a 
si 



4 6 



1884 



1893 



Busin' 
2 6 



09 



Thurs., 61^ 



Sat. 



Tues. 



Fri. 



Fri. 



i-sAds. 
1 6 Wed. 



Fri. 



i I 



Thiu». 746 



Sat. 



Wed. 



626 



i: 



Fri. 1 — 



Sat. 749 



Our special rates for any of the above will be sent on application. 



354 



SUCCESSFUL ADVERTISING. 



ll 



Ill ■ 



Name op Paper and 
DEscuipnoN. 



S ' Oirvm Price per 



Once, 



d. i 



Sporting Chronicle. 

W« 't'kly handicap 1 xx )k 
Withy (irove, Man- 
chester. Contains re- 
turn of past racing? 
with special index. 
Also programme ot 
races to come l 

Sports. Sheffield. De- 
votes its colvimns to , 
every branch of sport- 1 
ing except horse racing i 



Sunday Chronicle. 

Withy (irove, Man- 
chester and 68, Fleet 
Street, London. E.C. 
Theatrical, political, 
commercial and gene- 
ral news 



Sunday Telegraph. 

ShetHeld 

Umpire. Manchester, 
and 118, Chancery Liane . 
Sporting and dramatic 
news, combined with 
latest uitelligence up to 
Sunday morning, in- 
cluding Stock Ex- 
change closing prices. 



1866 



1897 



Scottish Reformer. A 

weekl V temperance and 
family newspaper. 
Take blocks 

Scottish Referee. Glas- 
gow 

Scottish Society. 3i 

and 32, Princes Street, 
Edinburgh 

Scottish Trader. 12:^, 
Hope Street. Glasgow. 
Sole organ of the (.Gro- 
cery trade in Scotland 



Social Review. 49, 

Middle Abbey Street, 
Dublin. The leading 
society and fashion 
journal in Ireland .. 1 1893 ; 



Sport. Dublin. General 
sporting paper. Take 
blocks 



s. d. 



3 9 



13tms 



»«««*« lEh^- -2 



s. d. 



3 3 



Thurs. Sat. 



Mon. & 
Fri. 



750 



Sat. — 



750 



1881 



20,000 



increas- 
1 1885 lug. 



80,000 



3 6 3 



17 6 



Sat. I — 



Fri. Sat. ~ 



1 1884 300,000 ,12 ill 



Sat. — 



Mon. — 



I 



FrL Sun. ! — 



Sat. Sun. 642 



Our special ratesTor any of the above will be sent on application* 



^^ir?^ 



^d'' 



WEEKLY PAPERS PUBLISHED OUTSIDE LONDON. 



355 



Name of Papee an» 
Description. 



Weekly Telegraph. 

Sheffield. A weekly 
household journal for 
all classes. Contains 
excellent literarj' mat- 
ter and serial stories 
by popular authors. 
Take blocks 



Western Figaro. Ply> 

mouth. Illustrated. 
Reviews, politics, 
music, literatiu'e, and 
the drama. Take 
blocks 



Women's Gazette. 

Deansgate, Man- 
chester. Is the organ 
of the Women' s Liberal 
Federation 



World's Exchange, 
Register of all 
"Wants, and General 
Advertiser. Worce.s- 
ter. Devoted entirely 
to a<lvertisements of 
goods for sale or ex- 
change. Take blocks 
and display. Two inser- 
tions weekly charged 
as one only 



Day). 



YDyd(The I 

Dolgelly, Wales 



Yopkahlreman. Brad- 
ford. An illustrated 
journal of humour, 
satire, and criticism. 
Take blocks 

Y Seren (The Star). 

Davies & Evans, Bala, 
North Wales. Radical. 
Weekly. Best and 
largest circulation 
district 



m 






Estb. 



1 1862 



1 1877 



Circu- 
lation. 



Price per ar%*^«f..' P'^^" -2 o 
inch *^^^.^.r lished =« = 



Press. 



200,000 



12,000 



1886 



1 1876 



10,000 
guar. 



Onc^. 



«. d. 



IStoai-: 



on 



-J o 

71 



8.d 



15 



2 



2 6 



13 6 



1 6 



2 6 



1 6 



2 



i 1885 



1 9 



10 days 
in ad- : 
vance Thurs. 



Thurs, 
for 
Wed. Fi-i. 



Fri. Sat. 



Tues. Wed. 
Thurs. Sat. i 655 



Tues. i Wed 



Thurs, 






li 



Our special rates for any of the above will be sent on application. 



Il 



\ 



: V • 




Smiths' fldVeptising Agency's 



LIST OF 



e..v^ 




2uuSf 



COMPILED JANiJARY, l^OS. 



1 1 



Name of Magazine. 



Pnb. 
price, 



5 1 ICircu- 

K r lation. 



Price. 



B C Railway Guide. 828 

Strand, W.C. llailway times 
and lares to and from Lon- 
don. Got- s t< ) pivHH for adver- 
tisements on 18th of each j 
month 10 6 



Abstainer. 8.^. Windsor Place, 
Cardiff. Or^iin of Cardiff 
& distrct. Temperanc Band 
of Hope Union. Illustrated i 1 j 1890 7,000 £1 158. per page 



1868 



£6 lOs. per page 



Accountant Journal. 

Muoi^itU' fStreet, E.C. 



34, 



Advertising. 100, Fleet St., 
E.C. The monthly journal 
for advertisers Illustrated, 
beautifully printed, timely 
and bright 



Animal IVorld. 9, Paternoster 
Row, E.C. Advocates hu- 
manity towards animals. Il- 
lustrated 



9 1883 



2 6 
per 
ann. 



9d. per line 



•3.2 



488 



ao,ooo 

per 

annum 
1891 guar. Scale on application 



2 '. 1869 



7s. per inch 



III 



Our special rates for any of the above will be sent on application. 



« J 



MONTHLIES. 



Name of Magazine. 



■•SI 
Pub. II Circu- 

Price. w :s lation. 

.a 



Anti-Cutting Record. 2 & 3,\ 

Stonecutter Stroot, E.C. I 
Official orpan of the , 
Proprietary Articles Trade - 
As.sociation. 
Drug Trade Edition. Pub- 
lished Ihth of month. J 

(Jrocery Trade Edition. ) 
Published Ist of month. ) 



Antiquary. 62, Paternoster 
Row, E.C. A journal for 
antiquaries 

Artfosy. 8, New Burlinjrton' 
Street, W. Serial tales, 
short sket<*hes, jmetry, &c. 
Illustrated. Read by a good ' 
class 



Artist. 27, Chancery Lane, 
W.C. The only art news- 
paperpublished. Fully illus- 
trated The organ of art 
scho Is, &c 



8.d. 




2 I 1895 



2 1898 



<5 1880 



9,000 
guar. 



5,000 

selectd 

guar. 



6 1865 45,000 



(£4perpa»e, less) 
I 20'/o for series of J 
' 12 insertions ; 



( £i per page, less) 
]20°c for series of / 
( 12 insertions ; 



£4 per page 



i £10 per page ; 
\ £1 7s. Jth page 



1 

net 



1880 



Art Journal. 26, Ivy Lane,^ 

E.C. Contains steel and! j q 1349 15,000 
wood engravmgs of cele- i 
brated pictures j 

Association News, ise, 

Aldersgate Street, E.C. 
Illustrated. Representative 
journal of Y.M.C.A., central 
London. Take blocks 

Assoc iator, Tlie. 90-9i, Queen 
Stret't. London, E.C. An 
enterprising journal 

Athletic News, Cricket 

Annual. Withy Grove, 
Manchester. Published in 
April. Portraits of C ( icket 
Celebrities, etc. 



10s. per inch 



\ £14 14s. per page; \ 
I £ll2s. 6d. i^thp. ( 



1 1886 2,000 £4 4s. per page 



1 1899 Prgrssve 6s. per inch 



-i 



Australian and New Zea- 
land Trade Journal. 72, / 

Leadeuhall Street, E. C. ' 
Australian and New Zea- \ 
laud trade reports / 

Bab y. The Mothers' Magazine. 
5, Ajrar Street, W.C. For I 
iu«)thers and those who have ' 
the care of children 



10 



, £2 per page ; 
y £1 5s. ^ page ; 
I 15?.. 1 page ; 
10s. i page 



( £8 8s. per page ; \ 
£4 10s. I page ; ^ 
'. £2 7s. 6d. i page 



) 



4'! 
! 






4 1887 



£6 per page 



661 



Our special rates for any of the above will be sent on applicati 



on 



i 



IT: 



358 



SUCCESSFUL ADVERTISING. 



MONTHLIES 



Name or Magazine. 



Pub. 
Price. 



Badminton Magazine of\ 
Sports and Pastimes. [ 

ArtifU'M (»u Hport au'l 
Fiction 



') 



d. 








Circa- 
I lation. 



Price. 



Baily's Magazine of Sports \ 
and Pastimes. 9, New [ 

BridpTc Street, Liidjfate Cir- i 
cus, E.C / 



1895 20,000 



d of Hope Chronicle. \ 

^-20, Old Builey, E.C. In- [ 



Band 

In- 
formation about Bauds of 1 
Hope / 



1 1860 



1 1878 



Band of Hope Gazefie. 180, 

W. Recent Street, tHa.sgow. 
Organ of the Scottish Band 
of Hope Union. Illustrated. 
Short stories, articles and 
reports. Published from 
October to March inclusive. 
Take blocks 

Band of Hope Review. 

Banner of Faith. Advertise- 
ment Offices: 21, St. Bride 
Street, E.C. 20th year of 
issue 

Baptist Magazine. Adver- i 
tisement Offices ; 21, St. > 
Bride Street, E.C } 

Baptist Messenger. 62, Pater- 
noster Row, E.C. Evan- 
gelical Treasurj' and Chro- 
nicle of the Churches 

Baptist Missionary Herald. 

Advert ist'iuent Offiei'^: 21, 
St. Bride Street, EC. ( )rgan 
of the Baptist Missionary 
Society 

Baptist Visitor. 16. Gray's 
Inn Road, WC. ReUgious 



♦ £10 per page; 
I 30s. i page 



) £5 per page ; 
) £3 i page . 



) 7s. per inch ; less 
♦ 10^ o for 3 or more 



083 

O 

PE4 



I - 






1 


12,000 
1896 guar. 





1 


1 





1 


30,000 

with 

1882 advts. 



£2 2s. per page 
£10 perp.age. 



6 



180» 



£6 per page and 
p u ra'a 

£2 2s. per page; 4 \ 
)1. ' 



» page or one c( 
i22.s. 6d. ; i page 
U2s. 6d 



1 1855 



1 



47,0fK) 
giiar. 



£5 per page 



£8 per page and /ro 
tata 



magazine 
home 



for church and \ 



J 1881 15,000 £4 per page 



Beckett's Railway Guide. 

134, Carver Street, Moor- 
head, Sheffield 

Bible Christian Magazine. 

2r!, Paterno.ster Row, E.C. 
Tiieology, general litera- 
ture, and denominational 
intelligence 



1 ' 1867 



4 



From £3 per page 



( Per page : one at 
] £1 10s. ; three 
(at£l 



eo.'s 



601 



Our special ratei for any of the above will be sent on application. 



359 



Name of Magazine. 



Bible Light on Bible Israel. \ 

21, Berners Street, W. f 
Magazine for truth seekers i 
on prophecy and history ... / 



Biblemromen and Nurses. 

La Belle Sauvajjre, Liidgate 
HiU, E.C. Work of Bible- 
women and Nurses 



B i c y c 1 i ng N e vr s. Lucifer 
House, Lionel Street, Bir- 
mingham. Contains nume- 
rous illusr rations of curreat 
events and portraits of 
notabilities, &c. Take blocks 



Bill Poster, with which is in- 
corporated the Bill Posters' 
Journal. 61, Chancery 
Lane,W.C. Trade organ, con- 
tains a digest of all matters 
pertaining to Billposting and 
Advertising 



Birkenhead Citizen, The. 

13, Hamilton Sijuare, Birk- 
enhead, Devoted mainly to 
the temperance movement, 
social reforms, etc., etc. 
Takes blocks 



Blackmrood's Edinburgh , 
Magazine. 37, Paternos- 1 
terRow, E.C. Pohtical (Con- > 
servative) and general lite- \ 
ratvire / 



Bluejacket ft Coastguards' 
Gazette, The. Rye, Sussex. 
Circulates entirely round tl»e 



Pub. |.c 
Price. H ~ 


Circu- 
lation. 


1 





Price. 



33 



1 1881 



( Page facing mat- 
{ ter, £1 10s. ; back, 
(£2 



2 1883 



On application 



1 1876 



11,000 
guar. 



2 1886 



1 



2 6 1817 



Is. per inch. 
Special positions 
by arrangement. 



7 v^n i J ^5 5s. whole page i 
7,5UU I j £2 15s. half pg. ; ^ 



17,000 



coast and in all H.M. Ships 1 1884 ' guar 



Bond of Union. 11, Crane] 
Court, Fleet Street, E.C. [ 
Baptist Total Abstinence... / 



Bookman. 27, Paternoster 
Row, E.C 



1 



net 
• 6 



( 



1883 



1891 



I Backpage,509.; \ ' _ 
I Inside pages, 40s. 



Bookseller. 

Lane, E.C. 



12, Warwick | 
Handbook of i 



British and foreign litera- 
ture 6 1858 



£8 per page 



£3 3s. per page ... 



553 



Our special rates for any of the above will be sent on application. 



:f 



'I 



360 



SUCCESSFUL ADVERTISING. 



Name of Magazine. 



Boy's Own Paper. 56, Pater-' 
noMter Row, E.C. Tlie host 
magfizine for hoys. EntiT- 
tainiiiK tales, instructive 
articles, etc 



Brain. Macmillan & Co., Saiiit \ 
Martin's Lane, 8t. IMurtni f 
Street, W.C. A Jonnial) 
of Neurology. Published) 
quarterly ^ 

Brewers' Guardian. 5, Bond' 
Court, Walbrook, E.C. De- 1 
voted exclusively to the 
Brewing interest. Take 1 
blocks 



British and Foreign Con- 
fectioner, Baker, and 
Restaurateur. iHH.Scrand, 
W.C. Home and abroad 
Take blocks 



British Bandsman and 
Contest Field. Amberley 
House, Norfolk 8t., rttrand, 
W.C. A splendid medium 
for all band instrument 
makers and others 



1 



Pub. i ll Circu- 

Price. ar lation. 

.a 



Price. 






8. d. 



6 1879 



3 6 1878 



2 1871 



6 1877 



3 



British Export Journal. 

98, Oreat Tower Street, E.C. 
Circulates throughout all 16s. 
English speaking countries, per 
Take blocks ann. 



1886 



British Friend. 14, Bishops- 
gate Street Without. Lon- 
don. The monthly religious 
and lit»-rary journal of the 
Society of Friends 6 1843 



British Indian Commerce 
and Eastern Trade. 21, 

St. Helen's Place, E.C. The 
Representative of Commerce 
between Great Britain, 
Indi*, and the East. Take 
blocks 6 1898 



( £20 per page 
{ £2 15s. Jth page 
(£1108. A page . 



'I 



617 



£3 3s. per page 
£1 ISs. i page 
£1 J page 



•::l 



7s. per in. ; 
12tms.,6s.perin. 



£4 per page 



15,000 £5 5s. per page 



From £3 per page 



£6 per page 



Our special rates for any of^tlre abovemrtlt be sent oir ftppTlcatfcfl 



MONTHLIES. 



361 



Name of Magazine. 



Pub. i I Circu- 
Price. ^:2 lation. 



Piice. 



s o 

I- 



«. d. 



British Monthly. 27, Pater- | 

noster Row, E.C. An illus- 
trated record of Religious 6 ' 
Life and Work nett 1900 



£li)perpageandj)r<| ^^ 
rata 1 



British Printer. 1, Imperial) 6 
Buildings, E.C. Published - per 
bi-monthly ' ann. 



1888 



soooU^epe 

aar. (gl| 



10 
guar 



£6 per page; ... ) 
lOs. ipage; ... > . 508 
page ...; 



British Temperance Advo- 
cate. 29, Union Street, 
Sheffield. TeetotaUsm and 3,000 

prohibition 1 1839 guar. £4 48. page series .. W)6 



British Trade Journal. 

Mark Lane, E.C. 
export trade exclusively 
English, Spanish, Japanese, 1 
and Riissian, and Chinese! 
Languages, (five editions) .../ 



[. 24, \i 
Fori 



1862 



British IHTarehouseman. 151, 
Fleet Street, E.C. The 
monthly review of the 
drapery trade 

Bromley Record, The. An 

illustrated monthly local 
magazine. Special archseo- 
1 «^acal and other articles of 
interest to the locality. 1. 
B li )cks inserted 

Brotherhood. 9, Charterhouse 
Buildings, E.C. Deals with 
social questions 



Piinciples 

Buttericlc's Fashion Guide. 

Effingham House, 1, Ai'un- 
del Street, WC. Ladles & 
Children's Fashions, etc., 
household matters. Free 
pattern each mo uth 

Butterick Fashions for 
Young People. Adverti 
sing Depaitment, Butterick 
Publishing Co., Ltd.. Effing- 
ham House, 1, Aruudel St., 
Strand, W.C. Fashions and 
Mothers' Magazine 



1 



3 1887 9,000 



English and\ 
Spanish, £10 per / 
page ; Japanese, > 
Chinese, A: Rus- \ 
, sian. £ 15 per page / 



£6 per page . . 



1 1858 



1 1887 



Building Societies & Land , 

Companies' Gazette. 37, / ) I 

Cursitor Street, W.C. The 2 1880 
special organ of the building \ } 

societiesand land companies/ ! j 

Bulwark, The. 227, W. 

George Street, Glasgow. 
On behalf of Reformation 



From 2s. per inch — 



£5 5s. per page ; 
£2 12s. 6d. I page 



■ 9,000 
1 1861 : guar. 



i 150,000 
certi- 
fied 
1 1897 sale 



From 3^. 6<1. per 
inch to £2108. per 
page 



074 



£25 per page and ; 
pro rata 511 



30,000 : £5 per page 



Oar special rates for any of the above will be sent on application. 



•' 'I 



1, J 

li 



i; 



1 



-I' =e ■! 



' ' 



362 



SUCCESSFUL ADVERTISING. 



Name of Magazine. 



Pub. 
Price. 



s.d. 



Cabinet Maker and Art 

Furnisher. 11, Finslmry 

Hqiiaii', E.C The ortran of 

the Complete Hotis Fiir- 

nishiiiff nnd Allied Tedes ... 



Camera, The. 17, Farrinjsrdon 
Street .E.C. An illustrated | 
monthly magazine for all ^ 
who are interested in pho- } 
toprraphy . ExcellentTnodiunx 



Casseirs Time Tables. La \ 

Belle Hauvape, E.C. For! 
MetropoUtan trains and i 
trains to and from London ' 



bloeks 



Century Illustrated Maga-^ 
zine. Maemillan & Co.. Ht. ' 
Martin's Street, W.C. Lite- , 
rary .sketehes, &c ) 



6 



3 



Captain, The. (l Newnes, 
Ltd., Sonthampton Street. 
An Illustrated Monthly 
MflK'^i^ine for boys and old 
boys o <{ 



Carpenter and Builder. .3i.s, \ 

Stra!i<l. W.C. Monthly. I ,, g 
Nevrs connected with these i 
trades, contracts, &c ' 

• i 

Cassell's Family Magazine., 

La Belles Saiivajre, E.C. I 
Domestic sketclies, serial > 6 
stories, short stories, house- \ 
hold information, &c ' 



4 



caterer. 59-60, Chaneerj- Lane, \ 

W.C. For hotel keepers and f ^^ g 
the catering trades. Take i 



Chambers's Journal. Pater- 
noster How. E.C. Serial tale | 7 
essays,articles,&o. Si)lendid > and 
meditmi. Circulates all over i 8 
the kiiiff dom / 

Charity Organization Re- 
view. 15. Buckingham St.. 
W.C. For all persons inter- 
ested in charitable work ... 06 



il Circu- 
^r lation. 

J2 



Price. 



O 

iS e 



1880 4,250 : On application 



676 



1886 ; 4,000 



( £3 per pape, less 
J 10^/0 for 12 inser- 
( tiona 



, less ) 
inser- J 



1877 



1863 



♦ £5 inside paf?e ; 
\ £10 outside i)a|?e 



(£312s.6d.Jtlipnpre; 
I reduction on in- 
( crea.Hed spaces . . . 



491 



1864 



/£ll,'Ss.perJpape;\ 
} £1 per J pape. f 

(Bills,2pape8,6s. { 

per 1,000) ... 



\ 



I 



-07c ■ 70,000 « Per papre £5; » 
^°'^ l)er aim. ) J page, £2 16s. .. i ~ 



1 4 I 1870 ; 20,000 



1832 ^,000 



1' £7 10s. per page. \ 
{ £2 5.S. per i page ; 
£1 5s. per I page ; 



I £15 per page; i 
\ £1 78. jigth imge i 



1884 



£2 68. per page 



Our special rates for any of the above will be sent on application 



MONTHLIES. 



363 



Name op Magazine. 



Pub. 
Price. 



Chemist's Assistant, The. 

The Official Organ of the 
Chemists Assistants' Asso- 
ciation and other similar 
bodies. Contains reports of 
meeting.'*, official news and 
interesting reading touch- 
ing on the lighter and social 
side of things. Fully illus- 
trated. Artistic and enter- 
taining 



«. d. 



Children's Advocate. 2,Castle 
Street, City Road, E.C. 
Organ of Dr. Stephenson's 
Home for Destitute Children 



2 



5 1 Circu- 

W 'B lation. 

.3 



1900 10.000 



Pnje. 



2 • 



1 



Children's Friend. 9, Pater- 
noster Row, EC. Ooodfamily 1 
reading for older children, | 
with many illustrations . . . j 1 

Children's Messenger, ill, } 

Fleet Street, E.C. 



Child's Companion and 
Our Little Dots. 56, 

Paternoster Row. E.C. Two 
ilhistrated magazines for 1 
children. The same adver- 
tisements on both wrappers / 

Child's Guardian. 7, Harpur 
Street, Bloomsbury, W.C. 
Official organ of the >3'atic nal 
Society for the Prevention 
of Cruelty to Children 



1 



Child's Owrn Magazine. 

& .59, Ludgate Hill, E.C. 
popular illustrated maga- i 



57. 
Af 



1 



Jd. 



1880 65,000 



£4 i»er page. ♦ 
£3 4s for 12in.srts. ) 



£t 48. per page 



I860 



.30,000 



■ £12 per page 
£4 per page . 



1824 



1887 ; 40,000 



1852 



ssme 



Christian Freeman. A mon- 
thly Unitai'ian magazine ... 



li 



Christian Herald Supple- 
ment. H, Tudor Street, 
E.C. Illustrated . Complete 
Story, &c. Unsectariau ... 



1855 



Christian Messenger. 48-50, 
Aldersgate St.,E.C. General 
literature and religion . 



1 i 1876 75,000 10s. per inch 



2 



Christian Progress. 23, Old \ 
Bailey, E.C. Help and en- I ^ 
couragement in Christian 4 

life ; 

Christian's Pathwray. 

Bouverie Street, EC. . 



12,000 
1865 guar. £5 per page 



1875 17,000 , I "^^-^P^r- ^"^ i 



605 



( £12 per page ; 1 

{ £6 per * page ; [ 617 

f £3 3s. per J page) . 



( £10 per page 

' £5 per J page ; [ ' GSd 

' £2 15s. per i page ) 



No Advts. 



17, 



1 



1896 



30s. per page. 



I 



Our special rates for any of the above will be sent on application. 



n 



f "~ 



364 



SUCCESSFUL ADVERTISING. 



Name of Magazine. 



Pub. 
Price. 



' ».d. 

Chronicle of the Liondon 
Missloaary Society. 14, 

Blomtield Street, E.C 1 



Church and Household. 21, 

Funiival Street, E.C. Issiied 
in connection with the Bap- 
tist Union 



Church Bells & Illustrated | 

Church News. 3 * 5, Cecil 
Court, St. Martin'8 Lane. A 
monthly record of Church 
news and work. Illustrated 6 1871 



Church Magazine, The. 79-8:^, 
Temple CJhambei's, E.C. An 
illustrated magazine for [ 
localisation by the clergy ... 1 

Churchman. fi2. Paternoster 
Row, E.C. Represents the 
Evangelical School of the 
Church of Entffland G 



Churchman's Magazine. IB, 

Paternoster Kow, E.C. Reli- 
gious miscellanea 



Church Missionary Gleaner 

Salisbury Sciuare, E.C. II- 
hxstratect. I..ocali8ed editions 
are also is.sued ' 



Church Missionary Intelli- 
gencer. Salisbury Square, 
E.C 6 

Church Monthly. S3. New 

Bridge Street, E.C. Church 
work. Illustrated 1 1 

Church Sunday School . 

Magazine. Serjeants' Imi, f ^ . 
Fleet Street, E.C. Religious 4 " * 
readings, essays, &c ' 

Cigar and Tobacco IHTorld. \ fr* 6 i 
160, Holboni. E.C. Con-' ^| f 
tains news and all trade ( v, a ( 
information. Take blocks .. . ''-•§/ 

Civil Service Christian 
Union Observer 

Cleveland Monthly Diary. 

12, Royal Exchange, Mid- ; 
dlesbrough. Take blocks ...0 1 



il Icircu- 

K-.S lation. 

Si i 



Price. 



1836 21,500 £5 per page .. 



1891 



On application 



Guar, by 

|oertifi'ce 
i& boo'»8 
1901 : open t<> £'25 per page ... 
ins|rtion 



1879 ! 



1 1846 



1 1841 33,000 £12 per page 






rm 



523 



£3108. per page ... — 



£2 2s. per page 



1849 6.600 £4 per page ; — 

I 
220,000 
with 
1888 advts On application 512 



1863 



1889 



( £3 3s. per page ; 

< £1 15h. ner J page ; — 

I £1 peri page 



£4 per page 



Series £4 4s. per page: — 



7,000 
1864 guar. 608. per page p. yr. 



Our special rates for any of the above will be sent on application. 



MONTHLIES. 



365 



Name of Magazine. 



Club and Institute Journal. 

Club Union Buildin^^. Clerk- 
enwell Road, E.C. The offi- 
cial organ of the Working 
Men's Club and Institute 
Union. Take blocks 

Colliery Manager and Jour- 
nal of Mining Engineer- 
ing. 8 & 9, Essex Street, 
Strand, W. C. The re- 
cognised organ of the Col- 
liery Managers of the United 
Kingdom 

Coming Events. A monthly 
Diary and Advertising Sheet. 
38, Conway St., Birkenhead. 

Commonwrealth Pictorial. 

The Commonwealth Pub- 
lishing and Advertising Co., 
Ltd., 28, Martin's Tjane, Can- 
non Street, EC. A high class 
illustrated journal for home 
and colonial circulation 

Concord. 40&41, Outer Temple, 
Strand, W.C. The organ of 
the International Arbitra- 
tion and Peace Association. 
Advocates arbitration as a 
substitute for war 

Confectioners' Union. 150, \ i 
Holbom, E.C. Leading 



Price. K-S 



t. d. 



Circu- 1 
lation. ; 



Price. 



! in O 

111 

32 



I , 1875 



16,000 
guar. 



6 1885 



Free 1874 



5,000 
guar. 



2s. per inch 



4s. per inch 



2s. 6d. per in. once. 
Is.Od., 12 times. 



6 



1 , 1884 : 1,500 






1887 



organ of the Confectionerj% f $; S 
Baking and Preserving *^ 2 
Trade and its allied indus- 
tries. High-class illustra- 
tions. Valuable and influen- 
tial advertising medium ..J 



Confectionery. .37 and 38, Shoe 

Lane, E.C 6 ' 1896 

Congregational Magazine. 

10 ill, Lonsdale Chuuibers, 
Chancery Lane, W.C. A 
pt>l>ular monthly for Congre- 
gationalists,etc. 1 1882 

Contemporary Review. 15' 

& 16, Tavistock Street, Co- 
vent Garden, W.C. Theo- 
logical, literary, and social I 
articles / 2 6 1866 

Cornhill Magazine. 15, Water- 
loo Place, S.W. Tales of j 
fiction, ai'ticles by poinilar 
writers, &c 1 11860 



£5 per page 



£5 per page 



Good £6 per page 



Select } ^^ ^^- P^'' ^^^ ; M _ 
oeiect J i7s.6d. Jth page ) 



8,500 £6 6s. per page 



3 ■ 
it 

^^1 



h \ 



l\ 



1 » 

i*. 



Our special rates for any of the above will be sent on application* 







366 



SUCCESSFUL ADVERTISING. 



Name of Magazine. 



Cottager and Artisan. 56, | 

Patrrnoster Row, E.C. ...) 

Country Resident (with which 
is incorporatod Succcsi with 
Poxdtry). Hatton House Gt. 
Queen Sitreet, W.C 



Pub. I 5 .a ' Circu- 
Pricci pq-.s lation. 



Price. 



«. d. 

1 



1862 



£2 28. 1^ paf?e ; 
£4 i page .... 






617 



1 



Cowkeeper'8 & Dairyman's 
Journal. 57, Chancery Lane, 
W.C. Interests of the trade 3 11878 



6,000 £4 per pa^e 



Crystal Stories, The, 27, I\t 

Lane, E.C. ReliKioii.s and 
temperance tales. Illns- 
trated monthly 



Cyclists' 
Gazet 

Westminster 



1 ' 1880 30,000 £10 per page 

Free! 
to 



uiiBfcB Touring Club n to | f .f„J 50,000 i ^ni facmtr mat- i 

Gazette. 47, Victoria St., Memj { ^^^ aver. HI ^^^^ "^*^ 

^T ...•.-..._ __J |-,gj^ 1 vier ; 



Dairy. 144, Fleet Street, EC. 
All connected with Dairy 
industry. Take blocks ... 3 1889 



Dairyman. 17, Newca.stle St.. 
Fan-infTflon Street, E.C. 
Orjran of Milkvendors, Cow- 
keepers, and Dairy Farmers. 

Day of Days, ll, Lnderate 
Square, Ludpate Hill. E.C. 
An Illustrated Magazine for 
Sunday reading: . Serial tales 
by best authors 



£4 per paKc 



3 



1876 ' 6,000 £4 per page 



1 1861 Good £5 5s. per page 



Decorators' Gazette, and 
Plumbers' Review. i<j, 

Ludgate Hill, E.C. Trade 
news, articles, &c 



DeHneator, The. 1, Arundel 
St., Strand, W.C. Ladies' & 
Children' 8 Fashions. Beauti- 
fully illustrated Family Ma- 
gazine matter 

Dental Record. 6 to lo, Lex- 
ington Street, Golden 
Square, W. Dental science 
and literatui'e 

Designer, The. Effingham 
House, 1. Arundel Street, 
Strand, W C Ladies' and 
children's P^ashions, and 
beautifully illusti'ated maga- 
zine mattsr 



7 1881 ... From £4 per page.. 



16,000 & £6 and £7 per page 
and pm rata 



£1 15s. per page 



6 


1870 


growing 

1 


6 


1881 


1 
1 

1 



6 1878. 10,000r 



( £6 & £7 per page ) 
I and pro rata ... ) 



555 



Our special rates for any of the above will be sent on applioation 



MONTHLIES 



367 



Name of Magazine. 



Dressmaking at Home and 
Isobel's Children's Fash- 
ions. Henrietta Street. 
W.C. Devoted entirely to 
Dress and Fa.shion 

Dyer, Calico Printer, 
Bleacher, Finisher, and 
Textile Review. 150, 
Holborn, E.C. Organ of 
the Textile C o louring 
Trades. Illustrated. Take 
blocks 

Earthen Vessel and Gospel 
Herald. Racquet Court, 
Fleet Street, E.G. Baptist 
magazine, recording trans- 
actions in the chapels, &c. . . . 

Economic Journal, The. 

Quarterly Journal of the 
British Economic Associa- 
tion. Macmillan & Co., St. 
Martin's Lane, W.C 

Edgbastonia. .S9, Hagleyv 
Road, Birmingham. An ) 
illustrated monthly mag- 
azine, circulating in Edg- ' 
baston, the West-End , , 
subxurb of Birmingham. 
Portraits and Biographical 
Sketches of local celebrities. 



Educational Times. 89, 

Farringdon Street. E.C. 
Organ of the College of 
Preceptors. Contains arti- 
cles on educational sub- 
jects, reviews, summaries 
of Educational news, 
Mathematical questions and 
solutions, etc 

English Illustrated Maga- 
zine. 29, Bedford Street, 
W.C. Genei-al hterature, 
serial stories, illustrations, 

&c 

Englishwoman's Review. 

14, Henrietta Street, W.C. 
Quarterly. Questions on 
woman's woi'k and progress 

Entomologists' IVIonthly ) 
Magazine. 1, Paternoster > 
Row, E.C. Entomology ) 

Evangelical Magazine. 62, \ 

Paternoster Row, E.C. I 
lUusti'ated organ of Con- i 
gregational churches ' 



j Pub. 
j Price. 

I 9. d. 



, 
MS 


Circu- 
lation. 



Price. 






o ij tftQc S 12s. 6d. per inch; ) 
IJ 1895 ... . jeatll.s. 3d I 



7 6 
per 
ann. 



2 



5 



4 



6 



1 



6 



6 



1879 



£6 per page 



1845 



10,000 £3 per page 



1880 



1881 



6 I 1847 



3,000 
guar. 



£6 per page. 

r Whole page:\ 
white £2 2s. ; 
coloured £3 .3s. 
J page: white 
£15s.;coloure<l ^ 
£1 17s. 6d. 
i page 14s. 
I page 8s. 6d. / 



1 at 4s. 6d. ; 
il2at38.8d... 



1883 



1868 



1864 



1793 



j £15 per page, 
( and pro rata 



:;:! 



£2 per page ; | 
25s. per J page ... ) 



Per page £3 3s. ... 



Our special rates for any of the above will be sent on application. 



J! 



11 

J i 
1 



%\ 



t 4 



W 



11 



i^'il 



II 



lUli 

linf 





368 



SUCCESSFUL ADVERTISING. 



Name o? Magazine. 



Pnb. 5* Circii- 
Price. K= latlon. 



Price. 



c 



s. <f. I 

Evangelist Monthly. 23, \ I 

Old Bailey. EC and at/ 

Derby. Illustrated. Chiireh J 1 1891 2ft,000 Per page £6 
Life and Missi<in work. \ 
Takeblock.«* / 



Expositor. 27, Paternoster 
Row, E.G. Magazine of 

Scriptural exposition 



1 1880 



Expository Times, The. .38 . 

Geor{,;c Street, Edinburjfh, * ^ a 1375 
Records the i*esults of the 1 
best study of the Bible . .. ' 



Faith from Fathers. 106, 
(Treat RuHsell .Street, W.C. 

Family Friend ft Mothers' 
Companion, it, I^atcnioster 
Row. (lood family reatling. 
Fully illustrated 1 1870 

Family Herald Part. 421, 
Strand, W.C. Novelettes, 
serial tales, family matters, 

&(• 6 1869 

Family Storyteller. Gordon 
an<l Ootch, ir>, St. Bride 
Street, E.C 10 

Farmers' Herald. Chester. 
Neutral. Advocates the 
promotion of ajarricultural 
improvement and scientific 
farming. Take blocks 1 1843 



£3 3s. j>erpage 



♦ £4 4s. per page j 
) £2 7s. 6d. i page 



£10 per page 



£80 per page 



605 



Is. per inch 



Financial Reformer. Liver- 
pool. Urgun of the Financial 
Reform Association 

Fire and Water. 33, Imperial 
Buildings, Ludgate Circus, 
E.C. Cil•(•ulate^ among mem- 
bers of th.-" Fire Service, Fire 
Insurance Companies, and 
others. Illustrated 

Fireman. 2, Grocers' Hall 
Court, E.(\ Organ of the 
CiWl Protection Forces of 
the United Kingdom. Take 
blocks 

Fireside. 11, Ludgate Square, 
LvidgateHill, E.C. A maga- 
zine for tlie family circle, 
specially circulating in 
Cliurch of England homes. 
Advertisers will tind it un- 
rivalled. Special for ladies 



1 1858 8,000 On appUcatitm 



1 



1884 gC ^P^-rincliSs. ...S 



8 1877 



1,750 
guar. 



£3 per page 



6 1863 



£5 5s. p^r page 



I 



665 



Our special rates for any of the above will be sent on application. 



Name of Magazine. 



MONTHLIES. 

Puh. S ^ Circu- 
Price. S".= lation. 



369 



Price. 



».d. 



«• 3 



Football Annual. Withy 
Grove, Manchester. Com- 

{dete list of associations, 
eagues, etc. Match lists. 
Published early in Septem- 
ber 



Footsteps of Truth. 48, 

Paternr»ster Row, E.C. 
Expository and general reli- 
gious lite^-ature. Illustrated (* 1 1883 

Foresters' Miscellany, The. 

222, Solly Street, Slieffield. 
Illustrated. Ad vocates 
thrift and i)rovidence by 
working folk 1 1R36 



Fortnightly Review. 11, . 

Henrietta Street, W.C. ' 2 6 
Politics, literature, eriti- ( 
oism, &o ' 



Friendly Companion. 

Bouverie .**tr«'et. EC. 
youth and age 



17, i 
For' 



) 



Friendly Leaves. 187, Picca- ) 

dilly. The Girls' Friendly 1 
Societj' Magazine * 

Friendly Visitor. 9, Pater- 
nosttn- Row. Good family 
reading. Fully illustrated, , 01 



Gentleman's Magazine. 

Ill, St. Martin's Lane, ' 
London. W.C. High-class i 
general literature ' 



1865 



1 1875 



1876 57,fiOf» 



1867 



Friendly IRTork. 187, Picca- 
dilly, W. An additional 
magazin** of the (ih-ls' 
Friendlv Societv, suitable 
for the elder members, &c. 1 1883 

Gas Engineers' Magazine. 

139, ]Vi<)()r St., BiiTuingham. 
An illusti>ited monthly re- 
view « >f light, heat , and power < ' 6 1875 

Gaze's Tourist Gazette. 142, 
Strand, W.C. Information 
01 travelling facilities 
throughout the world 2 1865 



1 1731 Good 






^ 



, £2 Os. per page 
' £1 .08. 



1.58. 
lOs. 






£ii 108. iier page 



( £5 .5s. per page ; 
I £2 15s. per I page 



« 4s. 6d. per inch; < 
* fi at 4s. per inch s 



I £7 10s. backpage; i 
: £6 inside pages; [ 
' £1 10s. per i page ; 



£5 per page .. 



605 



£5 back page 



£3 per page 



£16 IPs. per page .. — 



s 17s. 6d. ith page I; 
> £5 or^. per page ... S — 



Our special rates for any of the above will be sent on application. 



I 



370 



SUCCESSFUL ADVERTISING. 



■I 



If 



» 



Name of Magazine. 



j Pub, 
I Price. 



•Girls* Own Pciper. .5(5, Pater-' 
uoster Row, E.C. C()]>ioiisly 
ilhistrated. For yoiinK ' 
ladies. Pure litenitiii-o, tic- 
tion, &c. Published by the ' 
Religious Tract Hociety 

<2irls' Friendly Society Ad- 
vertiser and Journal. 

187, Piccndilly, W 

Glass of Fashion. KArunUd 
Stroe t, « tran i . W . C . Ladies' 
and Children' •• Fashions and 
Household m»ttors. Free 
pattern each mo u th 

Cllleanings in the Harvest 
Fields. 30, Fiu-nival Street, 
W.C 

Golden Rule, ."i? and 59. Lud- 
{fite Hill. Or^'an of the 
lute national Bible Reidiujj^ 
Association 

-Good Company. 31 and 

.'•2, PateiMioster Row, E.C 
Undenominational relij^ious 
magazine. Founded by the 
late Rev. J. Jackson Wray, 
and conducted by Marion E. 
Jacksoix Wray 

-Good Tidings. 4, Wine Office 

('oiu-t. 91 < ols. of Sabbath 
and Temperance Reading . . . 

Good Words. 14 and 15, Tavi- 
stock Street, Covent Garden, 
W.C. Maj^azine of relif^ious 
literature, Hction, essays, 
poetry, &c 

Gospel Advocate. 7, Pater-) 



uoster S(iuare, E.C. 
Grace Mayazine 

-Gospel Banner. 

uoster Stiuare. 
remlings 



'» 



7, Pater- 
Reliirious 



■Geological Magazine. 

37, Soho S.iuaic, W.C. 
Journal of Geoloj? y 1 



8. d. 



1 



3 



1 



2 



2 



6 



A Free} 2 



2 



Gospel Magazine. 14h, Alders- 
gate Street, E.C. The ( >ldest 
of all religious ])eriodicals. 
Undenominational 

Gospel Standard. 17. Bou- i 
verie Street, E.C. Calvin- 
istie and Strict Baptist ... ) 



il Circu- 
W — lation. 




6 1864 600 429. per page — 



6 ' 1880 



/ 429. per i^th \ 
) page ; larger i 



1880 



( 



si)aces at a slight i 
reduction ' 



£3 3s. back page 



£3 and £4 per page 
1878 6,000 . a.ud pro rata 



1886 



12,000 , 429. per page 



1885 15,000 £3 per page 



1885 



1860 
1869 

1879 

1766 
1835 



617 



(£8 per page .. » f,^ 
\ 3 pp. Cover only. S ^^ 



8,000 I 

guar. £3 per page 



50,000 £4 per Jth page ... — 



\ £2 2s. per page ; 
i| £1 59. per j page. 



per page ... 



£2 109. per page ... — 



j Per inch :1 at6s.; | 
(12 at 5s. 6d S 



Our special rates for any of the above will be sent on application' 






MONTHLIES. 



37^ 



Name of Magazine. 



Great Thoughts. Smiths" Ad- > 
vertising Agency. 100, Fleet 
St . , E .C . Monthly number | 
of the leading literar>' non- . 
sectarian weekly. Gems of 
prose and poetry from all 
eminent writers. Take 
blocks 



Grocers' Assistant, The.\ 

H9. Farringdon Street. E.C. 
The Official Organ of the 
National Association of 
Grocers' Assistants. Fully 
illustrated. Dealing with V 
all matters of interest to 
Assistants. The only jour- 
n d devoted solely to the 
H»>r>,000 Grocers' Assistants 
in the United Kingdom . . 

Grocers' Monthly. 37 and 38, 

Sliue Lane, E.C 



6 



Grocery. Messrs. Heywood & ! 

Co.. Lt<l., 150. Holborn, E.C. 5 
An up-to-date illustrate*! per 
journal lor the Trade . aun. 

Guide, The. •219, Argyle Street, , 
Glasgow. A monthly maga- I 
zine for young men o 1 



Hand and Heart. 11. Lud- 
f'ate Square, Ludgate Hill, 
E.C. Illustrated. Family 
magazine, containing Serial 
tales by best authors ; with 
homely notes 



Hardiware Exporter. 74, 

Fleet Street, E.C. For the 
export trade 

Hardiware, Metals, and 
Machinery ; The Ex- 
port Journal of the 
Hardware and Iron 
Trades, li'o, Bishopsgate 
Street, E.U 

Hardiware Trade Journal. 

1, Creed Lane. E.C. Thi' 
Illustrated paper for the iron 
and metal trades generally, 
at home and abroad 



5 
p.au. 



i I Circu- 
K = lation. 



Pub. 
Price. 

8.d. 



6 1884 10,fHX> 



1 1 1899 10,000 



1897 



1899 



1880 



10.000 
guar. 



Price. 



«:3 

a3 



iPer inch at 5s. 
6at4s. 6d.; 
12 at 4s 



r>n* 



i £4 p. page : £3 4s 
\ for 12 insertions 



( — 



£5 per page 



£5 per page 



£4 49. per page 



1 1876 Good £5 5s. per page 



3 1896 



1872 



6 1874 



From £3 69. 
page 



£5 per page 



8d. per 



7(H 



Harmsurorth's Magazine. 

10—12, New Bridge Street, ' 

E.C. Take blocks o 3| 1898 

Harper's Favourite Maga- 
zine. 45, Albemailc Street, 
W . Contributions from the 
best writers. Superbly 
illustrated 



1 1852 30,000 £9 per page 



Our special rates for any of the above iwill be sent on application 



ll 

J-' 



i: 




El-' 



m 



:i 



372 



SUCCESSFUL ADVERTISING. 



Name of Magazine . 



i| 
Price, a ;i: 



Pub. 



Circvi- 
lation. 



Harrison's Complete Dress . '* ^' 
maker. Morton House, } 3 
Salisbury (Vnirr, E.C 



Harvest, The. Bishops House, 
Salfonl, Manchester. Ilhis- 
trated OrKau of the Salami 
Catholic Proteotion ami 
Rescue Society 



Price. 



o 



I 



Hatters' Gazette. 

Katf Hill, E.C. 
news, articles, &c. 



Headley's 
Tables. 



County 

Ashfonl. 



19, Lud- , 
Trade 

Time 



Health Messenger, Food 
and Cookery. Lar<;cst 

circulation o( any iouj-ual 
devoted to food and 
cookery. Reaches everj- 
cookery school in the 
Unite«l Kingdom. Oftice. 
11, Ludprate Hill. London 

Helping Words. Smiths Ad- 
vertising' Airency, 1(K>. Fleet 
Street. E.C. A poiMdar Id. 
monthly- ot r^liJrlou'i and 



fiustaniinff toni' 



Herald of Health. 23, Oxford 
Street, W. Health, diet, and 
sanitary niatters 

Herald of Peace. 47, New 

Broad Street. E.C. Orjran of 
the Peace Society 1 1 



Hire Traders' Record. 



Paternosrer Rtiw, E.C. In- ' 
formation on the Hire 
System 



28, 
1- 
•e, 



1 4 cols, to pa^e . . . ; 
\ £1.5 perpa^e ... | — 
1 7s. 6d. per inch... ) 



1 1887 8,000 £1 per page 



1878 



n 1 1882 



From £4 per page 
lOs. perpape 



1 1892 r>.fK»0 . £3 per page 



i%i2 



1878 



£3 per papre 



1 18m 4,dOO £4 per page 



ISHI 



Holiday and Travel. 75, 

Fleet Street. E.C 

Home Cookery, is. Henrietti 

Street, Strand, W.C 1 

Home Friend. i;i-.>. Princes 
.Street. Ediul»uryh. Organ 
of the Young Women'sClms- 
tian As.sociation and Insti- 
tute, and of the Scotch C+irls* 
Friendly Society 01 iggo 

Home Life Monthly Maga- 
zine. H. Johnson's Court. 
Fleet Street, E.C. Paper pat- 
tern given away every 
month. Take blocks ... ... 



♦ 2s. 6d. per inch > 

♦ 2s. series ♦ 



£10 per page. 



20,500 
giuir. 



Home Messenger. Temple 
House. Temple Avenue, E.C. 



1 1898 JJO.OOO 



1 1891 



5s. per inch. 



Our special rates for any of the above will be sent on application. 



.MONTHLIES. 



573 



Name of Magazine. 



Pub. 
Price. 



Home Words. 11, Lud^ate 
Square, Ludgate Hill, E.G. 
Undenominational. Illustra- 
ted. High-toned literature, 
stories, &c. Has the largest 
home circulation of any Id. 
magazine 

Homiletic Review. 44, 

Fleet Street, E.C. Sermonic 

literature 

Homoeopathic World. 12, 

Warwick Lane, E.C. Homoe- 
<»pathic practice and intelli- 
gence and sanitary science... 

Hotel, The. 18, New Bridge 
Street, E.C. Illustrated. 
Devoted to the interests of 
Hotels and Restaurants. 
Tourists and travellei's' 
guide. Only ]>urely Hotel 
.Toumal in Europe. Cookery, 
table, markets, supplies. 
Take blocks 

House, The. A magazine on\ 
entirely new lines for men* 
and wom<'n of taste. Every- 
one who desires to makn tne 
house Vteautiful, comfort- 
able, healthful, and enter 
taining takes this new six 
penny monthly. Two col 
umns to a page. The size is 
10 in. by 13 in. It contains 
HI pages and hundreds of 
illustrations and a coloured 
plate. Take blocks 

Household W^ords. .30. Bouv- 
erie Street, B.C. Twelve 
T>ages of advertisements. 
Take blocks 

Housewife. 20, 22, St. Bride \ 
Street, E.C. A journal I 
devoted to housekeeping [ 
requirements ) 

Ice and Cold Storage. 89, 

Farrin^don Street, E.C. 
The original journal of the i 
Ice-making, Cold Storage f 
A: Refrigerating Industries. 
WeU illastrated. The re-i 
tognised authority on aU 1 
matters appertaining to ,■ 
refrigeration ' 

Idler. The. 158, Strand, W.C. 
An illvistmted monthly 
imbued with "grit" and 
" go." Contains stories, 
articles, &c., by all the well- 
known -writers 



s. d. 



1 



"l« 



6 



6 



1 



CO OB 



1 1870 



1 1870 



6 I 1866 



Circu- 
lation. 




(iood £1 Is. per ,\; page 



£4 per page 



From £2 2s. per 
page 



1892 



H 1897 



lOs. per inch 



£1.5 per page, 20 \ 
\ per cent. 12 in- I 
I .-ertions. smaller i 
' spaces jiiv rata ... ' 



rt i 1881 



1885 



1896 



1892 



From £ 12 per page 

2«»,000 :5v*,v*'^i*''**-'*'' ^ 

' . < £2l5s. ^page .. ♦ 



» £6 per page ) 

Large 1 1 6 insertions £5 10 
U2 ., £5 j 



25,0«J<J : £10 and upwards .. 



565 



556 



Our special rates for any of th« aboYo will be sent on application. 



.11 



m 



iHH^ 



I 



m 



I ' ■•: 



374 



SUCCESSFUL ADVERTISING. 



Name of Magazine. 



Pub. ti'g Circxi- 
Price.i W= lation. 



Illustrated Missionary 
News. 5t, Patcniosti'i' liow, 
E.C. InteiOHtinjr aocM-unts 
of mission work all over the 
world. 

Illustrated Temperance 
Monthly. l.Thf Wanctuary, 
WtstmiuHter. A Cliurth of 
England illustrated tempe- 
rance matjazine. Take blocks 



». d. 



Illustrator. 



For the !!^unday School 



Insurance Agent and Re- \ 

view. 3:5. Imperial Build- I 
injfs, LudKate Circus, E.C. > 
Insurance, information, \ 
meetings &c / 

Insurance, Banking, and \ 
Financial Review. 35, / 

Quet'u Victoria Street. E.C. ; 
Devoted to insurance, bank- j 
ing, and finance / 

Insurance Guardian. E.W. ) 

Allen, Ave Maria Lane, E.C. ) 

Insurance Journal. 47, Fleet I 
Street.E.C < 



1 



10, Wine Otfice,") 
Court. Fleet Street, K.C. f 



;') 



Teacher and Bible Studen 



Implement and Machinery 
Review. 28, Budge R)W. / 
E.C Records of improve- 
ments in implements and j 
machinery ' 

Index, The. 6, King Sti-eet, 
Cheapside,E.C. An interna- 1 
tional review of insurance, 
trade, and finance. Illus- 
trated. Take blocks . 

India's Women. Church of 
England Zenana Society 
Magazine. 68, Fleet Street, 
E.C 

Infant's Magazine. «>, Pater- 
noster Row, E.C. Bright 
pictures and pleasant read- 
ing for the little ones 

Inmans' Journal and 
General Advertiser. 

New Wortley. Leeds. Con- 
tains general literature, &c. 
Take blocks 



1 1865 6,000 



20,0<X) 
1800 guar. 



3 1890 



8 1875 



6 1870 



8,000 



1 1866 



gratis 18^3 5,000 



2 1866 



3 1881 

1 1867 
4 1878 



Price . 



■5 o 

O 



I 



€4 per page 



£7 per page 



4s. per inch ; ) 
18 at 3s \ 



) Per page : £5 : ( 

» „ 6, £4 lOs. \ 



S £5 per J page ; ) 
) £2 10s. per J page ♦ 



( £4 per page and 
i pro rata 



£6 per page 

, la, 6d. per inch \ 
\ narrow col. ' 



2s. 6<I. per inch 
broad col 



( Page, £6 6s. ; ) 



e(» 



< i page, £3 li)9 






£2. 



'...) 



( 5s. per inch ; | _ 
♦ 4s.pr.in.forserie \ | 



i Back i«ge, £7 78. : ) 
\ Other pages, £6 68. ) — 

1 

i Is. per line \ 

\ £10 lOs. per page i 1 561 



Our special rates fcr any of the above will be sent on application. 



MONTHLIES. 



37J» 



Name of Magazine. 





• V. 




Pub. 


OS ^ 


Circu- 


Price. 




lation. 



PfilCS. 



o 
as ^• 

i& 



Irish Baptist Magazine. 

20, Great Victoria Street, 
Belfast. Organ of the Irish 
Association of Baptist 
Churches 



*. d. 



1 



Irish Congregational Maga- 
zine. 15, Cam bei well Street, 
Belfa.st. Organ of the Con- 
gregational Union of Ireland ! 



1877 



Irish Household Journal. 

6, Royal Avtniue, Belfast. 



] 

Tal<>s, fashion news, society 4 
information, &c 



1 1861 



1889 



Irish Military Guide 

Irish Presbyterian, ill, Fleet 

Stroit, E.C 



Irish Rosary Magazine. 

St. Saviour's Priory, Dublin. 
Conducted by the Domin- 
ican Fathers. Monthly. 
Leading Catholic Magazine ; 
circulttes in the U.K , the 
Colonies, and all over the 
world 

Ironmongers' Chronicle. 139, 
Fleet Street, E.C. Monthly 
journal for the Hardware, 
Metals, and allied trades ... 

Ironmongery and the Ma- 
chinery and Hardiware 
Trade s' Journal, r 

See Harduare Trad: Journal \ 
(Weeklj-) j 

Israel. The Jewish Magazine. 
80, Chancery-Lane W.C. ... 

Jewellers and IBTatch- 
makers' Trade Adver- 
tiser. Town Hall Printing 
Works, 87/9, Edmund St. 
Birmingham 

Jottings from the Shade 
of the City of London. 

Great Arthur Street, Golden 
Lane, E.C. Record of City 
Mission work 

Modes. 142, 
W.C. Colored 
of the highest 



6 



1 



3 



Journal des 

Long Acre, 
illustrations 
fashion .. . 

Journal of Botany. British . 
and Foreign. 54, Hatton I 
Garden, E.C. Papers on ( 
botany / 



1 



1 6 

1 8 
16 
p. an. 




1892 



1897 



1876 



1866 



1863 



7,000 



17s. 6d. per page 



10s. per page... 

Per page : 1 at 
£3 5s.; 6 at 
£2 12s. 6d. ; | 
page : 1 at £2 ; 
6 at £1 10s. ... 

£1 per page 



£3 per page 



663: 



( Per page £5 ; 

] I page £2 15s. , . , 

I J page 18s ) 



\ _ 



£6 per page 



713 



565- 



£8 



£2 per page ; \ 

£1 5s. per I page ♦ 



i 4 



4- • 



, 



Our special rates for any of the above will be sent on application. 







■I 



376 



SUCCESSFUL ADVERTISING. 



Name of Macjazine. 



Pub. 
Trice. 



Journal of British Dental . 
Association. A), Kin}? [ 
William rtt., Stran-l, W.C. i 
Review of dental s\u-geiy 

Journal of Decorative Art. 

Iti, Oxford f^treet C.-on-M.» i 
!\ria<'hestex", and 16, St. I 
.Ta-nes' street, Haymarket, 
W. A technical joimial for 
the painting and decorating 
trades 

Journal of Domestic Ap-\ 

Sliances, and Sewing 
[achine Gazette. 2S, 

Paternoster Row, E.C. Re- { 
\ivw of the sewing machine, : 
])crambnlator,and donu'stic 
appliances trade, J^c Illns- I 
trated ' 

Journal of Education. :), 

Broadway. Liulgatc Hill, 
E.G. A monthly record and 
review 

Journal of the Institute of ' 
Bankers. l5o, Holbom, 
EC Official organ 



». d. 
6 



B ^ Circn- 
W= lation. 



1872 1,400 



7 



4 



1881 



1874 



4,00(1 
guar. 



Journal of the Royal Insti- 
tute of British Archi- 
tacts. 150. HolOorn. E.C. 

Official oigan 



Jour.ial of the Royal Pho- 
tographic Society. l'>0, 
Holborii,EC. Official organ 



6 

free to 
inbrs., 
1/6 to 
non- 
Ill bra. 

free to 
mbrs.. 

1 /- to 
noa- 
mbrs. 

free to 

iiibra., 

1/- to 

non- 

, mbrs. 



1869 



1.S70 



18.H4 



1S.V5 



Journal of the Society of 
Architects, i), Moutagnc 
Place, Russell Square, L(m- 
don.WC. Published monthly 6 18.S4 

Journal of State Medicine. 

20, King Will. am Street. 
The official organ of th«» 
British lastitute of Public 
Health *2 1«9*^ 

Junior Photographer. Brad- 
ford. 20th of month. Take 
blocks 

Juvenile Dressmaker. (Jos*- 
Lilies'. Last Tuesday in 
each month. Take blocks 

Juvenile Magazine, l, 

Bloomsbury Street. W.C. 
Organ of the New Church 
Sunday School Union 



i 



Price. 



I 08— < 

o 



{ £1 15s. per page 

6 at £1 13s 

U5.S. per I page .. 



'} 



i £5 ner page 
) £3 I page 



; £4 per iiage ; 

|£21os.perh>»>J^; 
) 2s. 6d. i)er inch ; 
' 2s. series 



/ £.") l«>s. per page ; ) 
] C3per i page ; J 
',£1 l.')s. per ipMLre; 



£5 per page 



£5 per page .. 



£4 per page 



£4 per pag»' 



3 1894 8,<KW £4 per page ... 



o Ih 189.') ; 100,<XK) 



1 1842 



From £iu per page 
&nd pro rata ... 



63M 



Our special rates for any of the above will be sent on application. 



MONTHLIES. 



377 



JLabour Gazette. The Journal \ 
of the Labour Department ' 
of the Board of Trade ) 

JLadies' Realm. 34, Pater- 
noster Row, E.C 

Ladies' Tailor. 93, Drury 
Lane, W.C. Circulates 
amongst ladies' tailors, 
dressmakers, mantle makers, 
technical instructors, &c, . . 

liady of the House, The.\ 

Commercial Buildings, Dub- i 
lin. The only ladies' and f 
fashion journal in Ireland. / 
I'rofusely illustrated. Take I 
blocks / 

X^ady's Magazine (See Myra*s 
Juurual) 

Ijady's World. 6, Essex St., 
rttrand, London. Illustrated. 
ITnsurpassed as a household 
uiagazme 

li a m p. 7, Pl^'dell Street, 
Fleet Street, E.G. General 
literature (Roman Cathohc). 
High-cla'^s stories and good I 
illustrations. Take blocks . . 



Ijancashire Leader, The. \ 

Advertiser Office, Darwen. [ 
Circulates throughout Lan- i 
ca-hire / 



Pub. 
Price. 



t.d. 



o-i 



Name of Magazine. 



Juvenile Missionary 
Herald. Advertisement 
Offices : 21, St. Bride Street, 
E.C 

Juvenile Rechabite. 26, 
Biiiy New Road, Man- 
che.ster. Organ of the 
Rechabites Friendly Society 



Kennel Gazette. 6, Cleve-) 

land Row, St. James', S.W. \ 6 
Journal of the Kennel Club ; 



i1 

to w 



Circu- 
lation. 



Price. 



o 

i Sb4 



25,000 



1880 



Knowledge. 326, High Hoi- \ 
born, W .C. An illustrated j 
magazine of science, litera- f ^ 
ture and art. Plainly/ 
worded, exactly described, j 
(iood medium / 



6 1881 8,500 



1 1893 40,000 



£5 per page and pro 
rata 



£3 3s. per page 

\ Per inch: lat3s.; 
(3 at 2s. lid 



, £5 5s. per page 
» 5s. per inch 
1 Liberal reiluction 
' on series. 



, Per page £24 and 

' pro rata. Re- ' 

1 duction of 107o'i 

' -trxv 10 



\ for 12 
6 1896 100,000 £25 per page.. 



& 1890 3,000 £3 per page 



160,000 
1 1890 p.ann. 3S.perinch;.series,5s.| — 
guar. 



3 1898 150,000 



I 



6 1830 20,000 



,£25 per page ...\ 
' Discount 5^/c for f 
i series of 6 ; 10°/o 1 
'- for series of 12... ' 



717 



< £6 per page ; )■■ _ 
\ frontpage, £10... ) 



I 



Front page\ 
cover, 4s. per 
k i n c h ; o t h er, 
1 pages of cover 
15,000 3s. per inch ; in- V 
i side pages, 2s 6d 
f per nicii : para- 
graph jidvts , 4d. 
per line 



Our special rates for any of the above will be sent on application. 

P2 



K 



378 



SUCCESSFUL ADVERTISING. 




■™ 



m 

iflU 

flWf 






Name of Maoazine. 



Laundry News. 39 and 40, 
Shoe Lane, E.G. Practioal 
articles on the laundry 

Laundry Record. iF.O.Ho'bom 
E.G. Official orsan of the 
National Laundry Associa- 
tion 

Law Students' Journal, 

with which is ineon)orated 
the Jurist, 16, Cursitor 
Street, Chaucer^' Lane, E.G. 
Papers and articles for law 
students and the profession 

Leach's Children's Dress- 
maker (Mrs. Leach's . 
Johnson's Gonrt, E.G. Pat- 
terns, instnictions for 
cutting? out and making up 

Leach's Practical Family . 
Dressmaker. .Johnson's ' 
Gourt, E.G. Fashions fori 
ladies and children 

Leach's Fancy Work 
Basket. JohuHon's Goui't, 
E.G. Illustrated. For 
ladies 

Leach's Ladies' Work. 

Johnson's Gourt, E.G. 

Le Follet. Siniitkin & Go. 
Stationers' Hall Gourt, E.G. 
The leader of fashion 

Leisure Hour. 56. Patemos- 
tcr Kow, E.G. For family I 
reading. Published by the k 
ReUffious IVact Society . . . ' 

Life and Work. 42, Hanover 
Street, EdinburKh, and 191. 
Fleet Street, Londtui, E.G. 
Scotch cii'culation. Illus- 
trated. Gontributions from 
eminent writers 

Litfht and Love. 112, Fleet 
Street, E.G. Illustrated 
chui'ch and family mai^aziue. 
Largely localised 

Light and Love Calendar. 

Lincolnshire and Noncon- 
formist Record. Louth 

Literary Guide and 
Rationalist Review. 17. ' 

.Tohn.son s Gourt, Fleet i 
Street, E.G ' 

Little Folks. 

Sauvagc, E.G. 
Gluldren . . 



Vnh. 
Trice. 

». d. 

2 



3 6 

per 

ann. 



La Belle 
Tales for 



S ^ i Circu- ! 
'^ * lation. 



Price. 



1884 



1890 



£6 per page 



id 

1^ 



£4 per page 



6 1879 



6s. per inch 



1 ; 1880 106,000 j fJlCTjX/.age ! " 



2 18, h 9.5,000 ,£2 5s. ithpage... ) 



2 : 1886 40,000 £8 per page 
1 .. .30,000 £8 per page 



1 1846 
« 1852 



£8 8s. per page 

. 16s. per -,\:th , 
\ ])agt' ; larger ' 
j spaces at re- i 
' duced rates ... 



125 000 
u 1 1879 guar. From £16 per page 



1 I 1881 £8 per page 

1 1881 100,000 £10per].age 



u 1 


1894 


2 




6 


1 

1871 

i 



572 



617 



Is. per inch 

I 7s. 6d. per inch... "\ 

' 25s. per I col. .. I 

42s per c«)l. .. '> 

j Special tena for \ 

\a series ,' 

( £10lOs.perJpage ♦ 
I £5 15s.perJ paged 



Our special rates for any of the above will be sent on application. 



MONTHLIES. 



379 



Name of Magazine. 



Little Gleaner. 7. Paternoster 
Square, E.G. Moral and re- 
ligious readings. Illustrated 

Living VITaters. 9, Paternos- 
ter Row, E.G. Ghurch of 
Engkmd magazine of Gospel 
truth. Illustrated 

London and Provincial 
Music Trades' Review. 

1, Racquet Gourt, Fleet 
Street. Organ of the musi- 
cal instrument and music | 
publishing trades at home 
and abroad 

London Journal of Fash- i 
ions. 12 and 1.3, Fetter 
Lane, E.G. A good medium ' 

London Missionary 
Society's Journal. 68, 

Fleet Street, E.G 

London, Seaside, & Country. 

57 and 59, Ludsrate Hill, E.G. 
A monthlv register of hotels, 
boarding hoases, &c 

London Society. .31. Museum 
Street, W.G. Light and 
amusing Literature 

Longman's Magazine. 39, 

Paternoster Row, E.G. 
Serial tales, scientific arti- 
cles, essays by best \\Titers, 

&c 

Lud^ate Illustrated Maga- 
zine. 33, Bouverie St., E.C. 
An illustrated joiunial. Tales 
by the leading authors. Take 
blocks 

MacmiUan's Magazine. 

Macmillan & Go , St. Mar- j 
tin's Lane, W.G. (reneral ) 
literatiu-e, essajs, reviews, t 
High-cla.ss circulation . . . / 

MXall's Racing Chronicle. 

7, Hunter Street, Liver})ool. 
Return of races past to date. 
Ammal vol.. end December, 
Is. 6d. Published 1st of each 
month 

Magazine of Art. La Belle 
Sauvage. E.G. Record of 
the beauties of ancient, 
mediaeval, and contempor- 
ary taste. Art news, iUus- 
trations, etc 



Pub. 
Price. 

t. d. 



1 1854 



^ .£ Gircu- 
W :3 lation. 



Price. 



1 1873 26,000 £4 per page 



So- 
rts 

or. 



4 1877 



Per inch: lat 
6 at 3s. 6d. ... 



4s.; 



•! 



1 



1886 30,000 i Per inch : once, i 
guar. \ 7s. ; series, 6s. i 



£8 per tage and 
pro rata. 



! ... 

1 

i 




2,000 

; 


! 1 




, 


1 


1862 





6 1882 



£6 6s. per page 
17s. 6d. per i page 

, ( 16s. ithpage ... ) 



6 1890 Good 



1 ia59 



« £5 5s. per page ; 
{ £1 lis. 6d. i page 



1 1860 



1 4 1878 



( £7 15s. I page ; 
I £4 i page ... 



Our special rates for any of the above will be sent on application 



it 

H 



U 



P2- 




SUCCESSFUL ADVERTISING. 



\h 






Pub. 
Price. 



:i 



Magazine Of Fiction. Oordon 
and Gotch, 15, St. B»iie 
Street, E.C 

Marine Engineer, The. 3,\ 

Amen Comer, Paternoster J 
Row, E.C. A journal ot\ 
marine euKineernitr, Hliip- 
bnilding, steam navigation 
and electric lighting 

Mariner, The, and Record 
of Marine Engineering. 

Effingham House, Arundel 
Street. W.C Illustrated. 
Shipping, marine engineer- 
ing, &c. 

Matrimonial Post and 
Fashionable Marriage 
Advertiser. Tnitalgar 
Buildings, Northumberland 
Avenue, W.C 

Medical Chronicle. ^ Saint 
Ann's, Manchester. Rexiord 
of medical science, lake 
blocks 

Medical Magazine. 150, Hol- 
born, E.C. Organ of the 
Medical Profession 

Melia's Magiazne. fjarliele 
Buildings, Jewry St., Ki.<^. a 
iournal of entertaining and 
instructive reading 

Mercantile Guardian. 21, 

St. Helen's Place, E.C. Im- 
portant and exclusive in- 
formation as to imports 
into foreign markets, lake 

blocks 

Mercantile Year Book and 
Directoi-y of Exporters m 
London, Manchester, Liver- 
pool, Birmuigham, Glasgow, 
Bristol, Hamburg, Berhn, 
Amsterdam, New York, &c. 
Published in March 

Methodist Evangelist. 125. 

Fleet Street . E.C. A ,i ( )urnal 
of Forward Movement. Con- 
tains stiiTing and striking 
articles and general re- 
ligious news. The organ of 
the Methodist New Con 
nexion 

Methodist Monthly. United 
Methodist Free Church. 
Approved blocks a<uuittea 

Methodist New Connexion 

Magazine. .30, b unuval 
Street, E.C 




5 5 Circu- 
^ S lation. 



Price. 



85^ 



6 



^»ft^ ) 5s. inch, once ; 12 \ 

1879 ; 7.000 j ^impf, 4s.6<i. each \ 



6 1889 



a 1882 5,000 



1 rt 1882 



£3 per page and 
pro rata 



; £2 2s. per page 



1 


189 t 




£5 per page 






1887 


55,o00 
guar. 






21 










per 
aim. 


1885 


• ■ • 


£6 per uaKe 




lie 


1885 


• •• 


£6 68. per page 


•• 


,0 1 


1886 




(3^. 6d. perincH; 
tSs. series 





3 



t 

i £r. i)er page and J 
) pro rita. ) . 



16,000 » prorita 



3 1797 4,000 i From £2 per page 



Our special rates for any of the above will be sent on application 



MONTHLIES. 



3«i 



Name of Magazine. 



Methodist Teniperance \ 
Magazine. Smiths' Adves- i 
tisiug Agency, 100, Fleet St. T 
E.C. Popular papersqn the { 
social, medical, and scienti- 1 
fie aspects of the movement/ 

Millinery Record. 46, Great 
Marlborough St., W. Trade 
Organ. Take blocks 

Mineral IHTater Recorder 
and Bottler's Advocate 
'is. Temple Chambers, 
Temple Avenue, E.C. Pii"- 
lished on the 8th of ea«h 
month 

Mineral Water Trade\ 
Journal. 15, Calls, Leeds. I 
Sole accredited organ of the > 
National Assoc'n of Mui- \ 
neral Wat«>r Manufacturers / 

Mineral "Water Trade Re- 
view and Guardian. For 

protection of Mineral Water 
trade. Oldest and largest 
paper 

Minister's Gazette of 
Fashion. 46, Great Marl- 
borough Street, W. Hiffh- 
class illustrated magazine 
of fashion, and trade j ournal 
for gentlemen's and ladies' 
tailors, outfitters, and 
drapers 

Mission ¥irorld. Advertis. - 
ment Offices : 21, St. Bride 
Street, E.C. Missionary 
Intelligence 

Missionary Herald. 2:. 

Fiuiiival Street, Holbori . 
E.C. Organ of the Bapti r 
Missionary Society 

Missionary Record of the 
United Presbyteria>i 
Church (Edinbiu'gh) . 2 . 
Paternoster Square, E.C. 

Month. Longman and C 
Catholic literarj' magazii 

Monthly HomcBopathic Re- 
viewr. 59, Moorgate Street j 
E.C. General medical ' 
opinion. Tlie interests oi 
duly qualified medical meij 
practising Homoeopathy an 
defended. Goes to all tht 
English-speakuig colonies. 




6 
per 
anil. 



Vi 



3 



30,000 



From 

i ( £2 per page ; ) 

< £1 5s. per I page; > 

j ( 14s. 2d. per I page; 






1875 30,000 



£4 pur page. 



2 1846 



£4 4s. per page 
£2 5s. I page 
£1 5s. I page 



re; ) ! 



£10 for one whole 
page for twelve 
months. Smaller 
spaces, pro rata ... 



45,000 • 
1 1819 guar, ^g qs. per page 



1 1847 7.H,000 ^^^ per page 



1 , 1863 



1 1856 



S £2 2s. per page ; 
( £1 6s. per i page. 



U 

i \ 



\ - 



Our special rates for any o .he above mrill be sent on application. 



382 



SUCCESSFUL ADVERTISING. 



ir 



Name of Magazine. 



Monthly Journal of The 
British Anti-Tobacco & 
Anti - Narcotic League 
(Beacon Litfht. -.>5, , 
Market Street, Manchester. 
Information relating to the i 
movement against tobacco ' 
wad other narcotics 



Morning Rays. 42, Hanover 
Street, Edinburgh, and 191, 
Fleet Street, London, E.G.... 

Morriss's Trade Journal 

(incorporating' Station- 
ery. Bookselling, Fancy 
Goods, and Printing). 

57, 5!), LudKate Hill, E.C. 
Gives practical and useful/ 
information in all branches i 
of the stationery, book- i 
sellinif, fancy goods, and) 
priiiting trades / 

Mothers' Help and the 
Little Dressmaker. 142, 
Long Aci'e, W.C 

Motor News. Dame Court, 
Dame Street, Dublin. An 
illustrated journal of interest 
to automobilists 

Musical Budget. 22, Pater- 
noster Row, E.C. Original 
songs and music. Circulates 
among a good class. Take 
blocks 

Musical Opinion and Music ' 
Trades Review. 35, 

Shoe Lane, E.C. Indepen- 
dent journal for the pro- 
fession and trade 



i Pub. 
Price. 



s.d. 



I J 
i 



La 



Circu- 
lation. 



Monthly Magazine of Phar- i 

macy. in, Coleman Street, I 
E.C. Pharmacy, chemistry, 
and medicine o 

Monthly Messenger of the 
Presbyterian Church of 
England. 14, Paternoster > 
Square, E.C. Tiie missionary 
and general intelligencer of 
the Presbyterian Church of 
England o 



Monthly Musical Record. 

199, Regent Street, W. 
Musical periodical, contain- 
ing twenty-four pages ar- 
ticles and music 



6 



1876 



2 



i 



1876 



1846 



6,000 

to 

10,000 



26,000 
guar. 



6 
per 
ann. 



1871 6,000 



66,000 



1881 



1 1872 80,000 



3 1900 



1 1876 , 60,000 



2 1877 



Price. 



u 



( £1 per page 
j 12s. 6d. p. * page 
( 7s. fid. per } page , 



£4 per page. 



£6 per page 



98. per inch. 



From £6 per page 



/Page. £3108. ... 

I A page, £2 

H page. £168. ... 
) 3 insertions, e"/© i 
f 6 ditto 10% ' 
\12 ditto 20°/o> 



£15 per page 



£6 per page 



689 



711 



£12 per page. 



4s. 6d. inch for 
3s. 8d. for 12. 



i;j _ 



Our special rates for any of the above will be sent on application. 



MONTHLIES. 



3»3 



Nahs of Maoazinb. 



Pub, 
Price. 



Myra's Journal. lOand 11, 
Fetter Lane, E.C. Fashion 
and household journal, cir- 
culating among the best' 
classes ... 

National Review. 37, Bed- l 
fordSt.,Strand.W.C. PoUt- ( 
ical (Conservative) , literary i 
and general ' 

National Temperance Mir- 
ror. 33, Paternoster Row, 
E.C. Illustrated magazine 
for the home circle 

National Waif Magazine. 

158, Aldersgate Street, E.C. 
Organ of Dr. Bamardo's 
Homes. Records of child! 
rescue, &c. Illustrated 

Nautical Magazine, and 
Journal of the Naval 
Reserves. 54, Gracechurch 
Street, E.C. Naval alfairs 
and maritime literature 

Navigation, Steam Power 
and Electricity. 99, 

Strand, W.C 

New Church Magazine. \ 

1. Bloomsburj^ Street, W.C. ( 
Orgtui of the New Jerusa- i 
lem Church ' 

New^s from Afar. London 
Missionary Society's Mag- 
azine for yoxmg people, 14, 
Blomfield Street, E.C 

Nineteenth Century. Fet- \ 
ter Lane, E.C. Signed f 
original articles on topics of i 
the day, by eminent writers ' 

Northampton Advertiser. 

24, Abington Street, North- 



i| Circu- 
it :S lation. 

Xi i 



$.d. 



e 3 ; 1876 



2 6 1883 



1881 



16,000 



1877 170,000 



1 1882 



6 1897 



6 I 1812 



1 I 1895 13,000 



2 6 1 1877 



ampton. 
only 



Advertisements 



North British Economist. 

37, High Street, Edinburgh. 
Banking and Insurance 
Finance 



Notes on 
Lessons 



the Scripture 

57 & 59, Ludgate 



Hill, E.C. Published by the ( 
Sunday School Union ... i 



Gratis 1861 



i 6 1879 



1 1848 



2,000 



Price. 



V o 

CO 



9s. per inch ; pages " 
facing matter and 
cover by sp3cial } . 
arrangement ; or- 
dinaty pages, £14 



S £4 per page ; | 
( £2 5s. per J page ( 



£3 per page 



Per page, 88. per 
thousand 



) Per page; lat£4; ) 
( 6 at £3 ) 



From £8 8s. per p ge 



< 78. 6d. per J page; 
\ 48. per i page 



£4 per page and 
pro rata 



£6 68. per jMi^e ; ) 
£3 lOs. per|page( 



( £8 per page ; ) 
] £4 4s. per * page > 
I £2 5s. perl page ' 



■n 



■ 



'. - 



Our special rates for any of the above vrill be sent on application 





1 


i 


1 ^ ' 


1 ' 



384 



SUCCESSFUL ADVERTISING. 



Namk of Magazine. 



Pub. 
IPrice. 



«. d. 

Novelist. Messi-8. Methwen V 

Co., 36, Essex Wtreet, W.C... 6 

Numismatic Magazine. 2, 

Uiiildhull. Bury St. Ed- 
m\ind.'». Devoted to coin 
collectors 2 



Nurses' Journal. Advortise- 
mont Office . J. H. Booty 
& H»n. m, Holborn, EC. ... 



2 



Observatory. 7i. Rod Lion 
Court, E.C. Monthly re- 
view of Astronomy 1 

Oil and Colourman's Jour- 
nal. 19, Ludf?att' Hill, E.C. 
Trade new^^, Hrtieles, &c. .0 8 

On and Off Duty. lA, Adelphi 
Terraee, \V.(.'. Christian 
work amonK the police ... 1 

One and All. 1-1, Bishopsgate 
Street Wirhcnit, E.C. The 
orpan ot the Sunday Morn- 
injr Adidt School Movement. 
Illustrated. Serial tales, 
school rei)orts, &e 1 

On the Line. Advertisement 
Offices: Ideal Publishinf? Co., 
3;{, Paternoster Row. E.C. 
Officiid orpan of the United 
Kingdom Railway Tempe- 
rance Union. A montlilv 
paper for railway men of all 
grades .. 

On the March (Army Tempe- \ 

nuu-e Society) ) 

Onward and Upwrard. 51, \ 
Lime St., E.C. A monthly j 
ma^'azine for mothers and ) 1 
idi'l.s, edited by the Countess \ 
of Aberdeen / 

Ophthalmic Review. 7, | 

Cireat ]Nhulbi)iuii^'h Street. 
Monthly record of oi)h- 
thalmie .scien<e 1 

Our Boys and Girls, 2 and 3, 

Ludgate Circus Buiklinirs, 
City, E.C I 

Our Own Gazette. 18, Pater- 
noster Sq.,E.C.Ladies' paper 1 

Our Paper. Advertisement 
Offices. 21. St. Bride Street. 
E.C. Or^an of the Church 
of Entflanrt Women's Help 
Society } 



J 






Circu- 
lation. 



Price. 



1885 



1891 



1877 



1880 



1883 



1886 



1882 



1883 



28. 6d. Once ; 29. 12 
times. 



I- 



£2 per page . . . 



From £4 per page. 



18,600 £4 per page 



From £3 lOs. per 
15,000 page 



10,000 £3 3s. perpage 

S £6 6s. per page ; 
) £4 4s. series 



1 £6 i)er page ; 
3C),(.>oo : £3 2s. 6d. i>er | 
'page 



1881 

1877 
1884 



No adverts, taken 



85,000 £36 per page 

! Front page space, 

! 21s. ; other spaces, 

I 20s. per page and 

j')0 rata 



601 



Our special rates for any of the above will be sent on application. 



MONTHLIES. 



Name of Magazine. 



Price. ^ = 



2 1 Circu- 



lation. 



Our Work at Home and 
A broad . 25th year of issue . 
Advertisement Offices : 21, 
St. Bride St., E.C. (Special 
Christmas No) 

Out and Out. Organ of the 
One by One and Oiit and 
Out Bands. Advt. Office, 
1 .32, Fleet Street, E.C 

Pall Mall Magazine. 18, Char- 
ing Cross Road, W.C. 
Oeneral literature, by the 
Toost distinguished writers. 
Superbly printed, and with 
illustrations de luxe 

Papermakers' Circular. 

ifiOA, Fleet Street, E.C. 
Organ of the Papermaking 
and Auxiliary Ti-ades 

Paper Makers, Directory of. 

47,St.Mar>Axe.London.E C 
Published annually. «'"<i 
contain ■« alphai)etical list 
of Paper Makers, Paper 
Enamellers, Gummers, Ace, 
Paper Makers' Reftresenta- 
tives, Wholesale Stationers 
in L( ndon. Mills with the 
names of the occupiers). 
Mills arranged in Counties), 
Numerical List of Mills, and 
Classification of Makes with 
Makers' Names 

Paper Makers' Monthly 
Journal. 47. St. Mary Axe, 
ii C. The official orj^an of the 1 
paper trade. Pub. 15th of i 
month. Paper manufactiu-e f 
and its accessories, authen- 
tic particulai's «)f markets, k 
trade matters. Ace. A Copy I 
guaranteed to ^'o to ever>- 1 1 
paper maker in the United ' ' 
fiSuKdom 

Paper Making. 5 & 7, Ludgate s I 
Circvis BiuItUngs, E.C. A f 
iounialfor the paper tratle. i 
EcUted by " The Doctor." ' 

Parents' Review 

Pearson's Magazine. Henri- \ 
etta Street, W.C. Short J 

stories and articles ; 

Philosophical Magazine. \ 

Red Lion Couit, E.C.' 
Philosophic and scientific i 
essays ' 



s.d. 



1 1877 



1 1887 



1 1893 



6 1861 



1 
By 

post, 
1 4 1877 



6 1863 



5 1881 



385 



Price. 



So 



Very , £6 per page and pro 
Large rata 



601 



25,000 ♦ £6 6s. per page ) _ 
guar. » and pro rata . . . j 



From £12 lOs. 
page 



£4 per page 



per 



602 



£3 3s. 1 page \ sp 5 
£1 1.5s. \ page \ r ^ 
£1 OS. i page J 5 e 
£2 10s. 1 page at end 603 



/£2 2s. perpage... 
I £1 5s. per ^ page 
!l5s. per J page.. 
- Facing matter : 
j £3 10s. per page 
1 £2 per I page 
£1 5s. per \ page 



) 



603 






W 



M 



£30 per page per ann. 604 



6 1895 



2 6 1796 



over 

200,000 



£3 3s. per page 

, toO per page ... 
S \ page. 180s. 
1 1-hth page, 1008. 
' l-l«th, .£2 15s. 






606 



\ £1 5s. perpage; » _ 
) 15S. per i page ) 



Our special rates for any of the above will be sent on application 



;, * * 



ii 



386 



SUCCESSFUL ADVERTISING. 



Name of Magazine. 






Pub 
Price. ^^ 




Price. 



Id 

^^ 

39 



Phototfram. <;. Farriugdou 
Avenue, E.C. A joiimal 
f or photographerH 3 1894 



average 
9,000 ; £4 per page 



Photographic Journal. 



otographic J 

Pi. 11 Mall S.W, 



59. 



Phrenological Journal. 7, \ 
Imperial Arcade, Ludflrate / 
Circus, E.C. Devoted to} 
the study and dis.semination \ 
of phrenology, &c. / 

Piano, Organ, and Music . 
Trades' Journal. 14, f 

Bartholomew Close. E.C. > 
For manufatiturers, dealers, \ 
and shippers / 

Picture Politics. Tudor St., \ 
E.(J. A political powder and * 
shot for all intert^sted in i 
politics ; 

Pioneer Review. 16, C+ray's 
IimRoad.W.C. Organ of tne 

Pioneer Mission 



1 


1853 


6 


1880 ... 1 

■ 



5s 
per 
ann 



.1 



1885 



1 1894 



£5 per page ; 
£3 per I page. 



S Page : 1 at £4 
Mat £3 10s. ... 



I £30 i)er page ; 
\ £1H .. J ,, 
\ nn<l pro rata. 



r- 



! - 



1 1897 2,000 



Pitman's Musical Ltibrary. 

20, Paternoster Row, E.C. 
Vocal and instrumental 
music 



Plumber and Decorator, 
and Journal of Gas and 
Sanitary Engineering. 

24, Wellington Street. W.C. 
Published onthelst of every 
month. Latest time f«)r ad- 
vertisement.s and alterations, 
21st of the month 



6 1872 



6 1879 



6s. per inch . . . 



Polytechnic Photographic 
Class Time Table. 16, 

Montague PI ate, W.C 



6s. i>er inch 



Tours Pro- 

1 6 , Montague 



Polytechnic 

framme. 
lacf.W.C. 

Postal Clerks' Herald. 17, 

Kodges St.. Wigan. Organ 
of the I"'nited Kingdom 
Postal Clerks' Association ... 01 

Post Office Temperance i 

Pioneer \ 

Post, The. 86, St. Paid's Road, 
Canonbuiy. A Fortnightly 
Postal Joiirnal. Organ of the 
Fawcett Association. Take 
blocks 01 

Pottery Gazette. 19, Ludgate 
Hill. E.C. Trade news, 
articles, &c oh 



Free 1880 lo.ooo £4 per page 



Free 1891 50,(KX) £14 per page 



£3 per page 

j Sin vie page ,£6 ft*. ; 
) Series, £4 4s, 



1878 



From £4 per page 



Our special rates for any of the above will be sent on application. 



MONTHLIES. 



3«7 



Name of Maqazinb. 



Practical Confectioner. 55, . 

Chancery Lane. Interests f 
of bakers, confectioners, i 

&c 'I 

Practical Fashions. (Jose 
Lilies') Tiiird Wedneslav 
in each month. Take blocks 

Practical Photographer. 

Amen Corn»^r,E.C Published 
1st of month. Take blocks 

Practical Teacher. 33, Pater- 
noster Row, E.C. Monthly 
educational journal. lUus- 
trated 

Practitioner, The. La Belle \ 
Sauvage, E.C. A journal of > 
practical medicine ; 

Precentor. 89, Farringdon \ 
Street. E.C. A monthly 
magazine d'ivoted to the in- 
terests of music, and church 
musio in particular, and un- 
identified with any particu- I 
lar institution or house of I 
nusiness ' 



Pub. 
Price. 


Esta- 
blished 


Circu- 
lation. 



t. d. 



4 1883 , 4,000 



14 1897 , 60,000 



6 1890 



6 I 1881 



2 1868 






3 



1901 ' 6,500 



Presbyterian Monthly ^ 
Messenger of the Presby-/| 
teriaa Church of England.' ^ 
14, Paternoster Square, E.C. /' 
Organ of the Presbyterian V , 



1867 



Church of England 






Present Day Papers. 14, { 

Bishopsgttte St., Without. 
A monthly review 

Primitive Methodist Maga- 
zine. 48-50, Aldersgate St., 
E.C. Religious and general 
literature, biographies, &c. . . . 

Printers, Lithographers, 
Bookbinders, and Sta- 
tioners' Sales and 
Wants Advertiser. Bear 
Alley, Farringdon Street, 
E.C. Take Blocks 

Printers' Register. 62,) 
Fleet Street, KC \ 

Printing Times and Litho-\ 
grapner. The. Tunbridge 1 



6 1889 



6 1819 



1 1887 



2 
and 
3 



8,300 
guar. 



Piice. 



Us, ic 165, Queen Victoria ' 2 6 
Street, E.C. Illustrated. In J- per 
theinterests of master print- i ann. 
ers and lithographers and j 
printers' suppliers ' 



1863 



1871 



5o 



(£5pert)age; ...) 
! 10% off for 6 ...} 



(20% for 12 } 



£6 per page and pro 
rata 



£4 per page 



538 



From £4 4s. per page — 

1 page £2 28. 
. £lls. 
.. lls.ed. 

.. 6s. 



/I pat 

(t :: 



I 



( £8 per page ; 
s 6 insert' ns, £7 10s. 
(12 „ £7 .. 



J 5s. per inch fori ; i 
i 4s. per inch for 12 ( 



£2 2s. per page 



£6 per page 



5s. per inch 



5,000 £4 per page ... 

L Page, £5 

I i Half page, £2 15s. 
' } Quarter page, £1 

15s 

! i 3 insertions. 5 "/o 
f 6 ditto 10°/o 
12 ditto 20 "/o, 



I 



Our special rates for any of the above will be sent on application 






■ 
I 



.4J 



388 



SUCCESSFUL ADVERTISING. 



Name of Magazine. 



Pub. i| Circu- 
Prioe.! J= lation. 



Price. 



I8o- 

I a; O 

r/3 



«i 



!i 






! 



Prize Reciter. Smiths' A'lver- 
tisiiiK Am'iuy, 100, Fleet 8t., 
E.G. Monthly 'I'emporance 
Mafruziiic 

Proceedings of the Geolo- 
gists' Association. Bi- 
monthly. 15, Montajnie 
Place, W.C 

Proceedings of the Insti- 
tute of Journalists. 78, 

Fleet Street, E .C. Quarterly. 
Take blocks 

Process Photogram and 
Illustrator. «, Farrintrdoii 
Avenue. E.C. Devoted to 
the interests ot photo- 
mechanical workers 

Prophetic News. A prophetic \ 
journal, cilited by the R«>v. ( 
M. Baxter. Published at 6. i 

Tudor Street, E.C ' 

Protestant Churchman. 

Quarterly. Orjian of the 
Protestant Reformatio n 
Society. Advertisement 
Offices: 21, St. Bride Street, 
E.C.' 



Protestant Echo. 27. Bou- 
veiie Street, E.C. A dis- f 
tinctive Protestant majra- 4 
zine for the youn},' . . ' 

Public School Magazine. 

4, J^oho Stiuare, W. An 
Illustrated Monthly.Iournal. 
Articles and Notes of the 
Public Schools 

Public Schools' Year Book. 

18th year of publication. 
Annual. Advertisement 
Offices : 21, St. Bride Street. 
E.C 



Pulpud Cymru. (The Pulpit 
of Wales.) Full senmm each 
month. Davies & Evaus, 
Bala 

Pupil Teacher & Scholar- 
ship Student. Hi^h St., 
JNewport, Salop. Contain- 
ing preparation crmrses for 
Pupil Teachers .. 



s. d. 



1 



6 



1 



2 6 



1895 20,000 



1 1884 



£4 per page 



1892 4,000 eio per page. 



1806 



1879 



1,400 
guar. 



£2 per page .. 



\ £.S per page ... ) 
I £1 1.5s. per i page ) 



1 



1 1890 



;w>s. per page and 
pro ra'a 



♦ £3 per page ; and | ' __ 
) pro rata f 



6 ; 1898 



\ 17s. 6d.l /8th page) ' _ 
I 15s. 9d.l/8th page) 



I 



1 1887 



4 



1894 



£ i 4s. per page 



613 



Our special rates for any of the above will be sent on appIicatioD. 



Name of Magazine. 



MONTHLIES. 



Quiver. La Belle Sauvage, 
E.C. Illustrated. Sunday 
magazme. serial tales, short 
stories, religious papers, &c. 




6 ^ 1861 



£6 per ith page 



Railway Magazine. 

Fetter Lane, E.C. ... 



,%, 



6 



Railway SignaL l, Adam\i 
Street, Adelphi. A monthly I 
joiUTial of Evangelistic and > q j i882 
Temperance work on all I 
railways ' 

Reohabite Magazine, The. 

Publishing Office- : 26, Bury 

New Road, Manchester. 

The official organ of the 

Independent Order of j j 

Rechabites' Temperance ^ i 

Friendly Society imember- 

ship ;^50,000) . Branch notes, 

sketches, serial stories. <H)m- 

ments. Circulation covers 

the United Kingdom and the 

British Colonies. Take blocks 1 1842 



Reformatory and Refuge \ 
Journal. Haddon & Co , ' 
Si<lis»)U"y S'liiare, E.C. 
Organ of the Union 



:) 



2 1856 



20,000 £8 per page 



34,000 
guar. 



Review of Reviews. Mow- 
brav House, Norfolk Street, 
W.C. Edited by W. T. , ^^^ 

Stead. An illustrated \ 6 1890 
monthly. Has the largest | 
circulation of any Review 
in th'! world 

Rosebud. 13, Fleet Street, » q 3 ^^i 
E.C. Children's magazine \. 



Round World. A missionary 

magazine 

Royal Artillery, Proceed- 
ings of. 15, Montague 
Place, W.C 

Royal Magazine. 163, Queen 
Victoria Street, E.C. Take 
blocks 

Saddlers, Harness Makers', 
and Carriajtfe Builders' 
Gazette. 46, Cannon St., EC. 

St. Nicholas. Macmillan & 
Co.. Ltd., St. Martins St.. f 
W.C. Illusti-ated high-class i 
magazine for boys and girls 



614 



r Broad Column, -j , 
) lis. per inch. ' q^ 
\ Narrow Column l ', 
(. 7». 6d. per nich ' 



17,000 

guar. £3 .Ss. per page 



' f £1 per i>age ; « 
1 10s. 6d. per j page ( 



£30 i>er page . . 



i ( £5. 15 : o dia- 
. count on a .series 
' of 12 insertions 



J !842 55,(KX) £6 per page 



1 6 1860 



£5 per p.'ige 



4 1898 500,C00 £43 per page 



4 1870 



1 1872 



£4 per page 



( 1 page 

If •• 



£5 5S. ) 
£2 15s. : 
£1 11/6. ) 



Our special rates for any of the above will be sent on application 



na 



t 



1 f 



A' 



390 



SUCCESSFUL ADVERTISING. 



i|r 



Name of Magazine. 



Pub. ii 
Price. -£r 



Salisbury Diocesan Ga- 
zette. Salisbury OflBcial 
Gazette for the Diocese of 
Salisbury 

Sanitary Journal. 34, 

Frederick Street, Glasjfow. 
The hygienic couditiou of 
cities, towns, villages, &c. 

Sanitary Inspectors Jour- 
nal. 34. Victoria St . S.W. 

Scalpel. 8.^-sd, Great Tichtield 
Street, Oxford Street. W. 

Schild's Four Magazines. 
Ladies' Magazine of 
Fashion, Monthly Jour- 
nal, Mothers' Help, 
Journal des Modes 

Schild's Ladies' Magazine 
of Fashion. 142, liouj; 
Acre. W.C. A useful family 
paper 

Schild's Monthly Journal. 

142, Long Acre, W.C. Pari- 
sian Dress Pattern*, *c. 

School Newspaper. 4, Bride- i 
^ well Place, E.G. \ 

School World, The. A 

Monthly Magazii)*' of Edu- 
cational Work and Progress 

Science Gossip, llo. Strand. \ 
W.C. Popuhir Science. Ill- 
ustrated ) 

Scots Pictorial, The. (ilas- 
gow, Eiliul.urKh. inul 18(j, 
Fleet Street. London, E.G. 
A high - class Illustrated 
Magazine- Journal 

Scottish Leather Trader. 

19. Howaicl Street, Glasgow. 
Take blocks 

Scribner's Magazine. St. 

Diuistau's House, Fetter 
Lane, E. (J. Illustrated high- 
class literature 

"Searchlight" 144, Fleet St., 
E.G. Insurance and Finance 

Shorthand World and Im- 
perial Typist. Devoted to 
the interests of Shorthand 
writers and typists. Guil- 
bert Pitman, C'ecil Court, 

»» V^. 

Silver Link. 57 & 5j. Ln.Uate 
ilul, t.x\ A popular illus- 
trated magazine for vounjr 
people 



». rf. 



1 1888 



1 1876 
6 1883 
fi 1896 




2,750 6d. per line 



£1 15s. per page. 
£2 per page ... 



200,000 



<» 1 1881 



4 


1882 


1 

I 

1 


1 


1874 


! 

1 


6 




■ 


6 


1865 

1 

) 


Good 



6 1897 

3 6 \ 

Pt^r ! 188Ct 

aiui. ) 



1 1887 
6 i8t»8 



10,000 
5,000 



£36 per page ; , 
.£18 per | page : r 
£9 per J page : 1 ♦^24 
£4 10s. per i page 



£15 per page ^.24 



£10 per page 624 

< £4 4s. per page ; i 
I £2 2s. per J page J " 



4 Per inch, 7s. 6d. ; \ 
) £5 5s. per page. ' 
j Liberal leduct-i 
(.ion for series. ' 



£12 per page ... 
3s. per inch ... 

£7 7s. per page 
£8 per page ... 



O 4 



1 



£8 per page — 



Our special rates for any of the above will be 



sent on application. 



MONTHLIES. 



391 



Name of Magazine. 



Southampton ABC Rail- 
way Time Table. Giving 
times, distances, and fares. 
10, Above Bar, Southampton 



Pub. 
Price, 



Sporting Chronicle. Horses, 
in Training and Backers' | 
Guide. Withy Grove, Man- / 
Chester. Published at end \ 
of February / 

Sporting Goods Review 
and The Gunmaker. 69, 

Aldersgate St. London, E.G. 
Trade circiilation — British, 
Continental and Colonial. 
Illustrated 

Springtime. 48-.'S0, Aldersgate 
St., E.G. For young men and 
maidens 

Stamp Collector's Journal. . 

2, Guildliall Street, Bury St. ' 
Edmiuids. Devoted to k 



Philately 



Stationer, Printer, and 
Fancy Trades' Register. . 

160A, Fleet Street, E.G. The / 
oldest organ of the British ' 
stationery, printing, pub- .' 
lishmg, and fancy goods \ 
ti"ade.'4. Thirty-eighth year ' 
of publication 

Stationery Trades' Journal. 

1-2, Warwick Lane, E.G. For 
manufacturers. wholesale 
and retail dealers 

Strad, The. 186, Fleet Street, 
E.G. Joiunial for pro- 
fessionals and amateurs of 
all stringed instruments 
jlayed witlx the bow. Take 
)locks 

Strand Magazine. South- 
ampton Street, Strand, W.G. 
An i 1 111 st rated monthly 
magazine 

Sub-Postmaster, The. Higli 
St., Gliorlton - on - Medlock, 
Manchester 



a 



«. d. 



1 



SouthlATalian. LSI St. Helen's 
Avenue, Swansea. Illustd. 
Shipping, mining and gene- 
ral trades 



Sporting Chronicle' 
Annual. Withy Grove, 
Manchester. A summary 
of the year's sports, with 
all the latest records. Pub- 
lished In December 



3 



(I 3 



"2 
i.S iCircii- 



^: 



s lation. 



Price. 






4 

2 
1 



6 



G 



2 



5,000 



£2 2s. i>er page 



1895 7,000 3s. 6d. per inch 



1891 

I 

12,000 
1885 guar. 



1878 



1859 



1880 



2 1890 



, Page, £2 ... 
\ i page. £1 5s. 
1 1 page, 15s. 
' I page, 10s. 



I 



/ Trade Advts. : 

I Page, £2 

I / J page, £1 5s. ... 

II page, 1.5s. ... 1 
\^ page, 10s. .../ 



From £6 per page 



£6 per page 

) Is. 6d. per inch ; | 
( series, Is. ... ) 



/ £4 4s. per page ; \ 
\ 5s. per inch. \ 

1 Special terms for i 
'series ' 



£3 13s. 6d. per page 



6s. per inch. 



340,000 



6 1891 ! guar. ; £50 per i»age 



489 



Our special rates for any of the above will be sent on application. 












4 t 






392 



SUCCESSFUL ADVERTISING. 



■ 






; 



I 



Name of Magazinb. 



Pub. 
Price 



\ 



Sunday at Home. 56, Pater- \ 
iioHtor Row, E.G. A 8iin- f 
(lay MaKaziuo for the Chris- i 
tian Family ' 

Sunday Magazine. 15 and 18, 

Tavistock Street, Coveiit 
Garden, W.C. Stories, 
essays, poetry, &c., for Sun- 
day and fjrenenil reading 

Sunday School Journal, 

48-5(), Aldersgate Stret^t, E.G. 
Helps for Sunday School 
Teachers & Local Preachers 

Sunday School Teacher. 

57 and 59, Ludgate Hill, 
E.G. Biblical 

Sunday Strand Magazine. 

a. Newnes, Ltd., Southamp- 
ftn Street. A hi)fh-cla8s 
Religions Monthly. Prof- 
usely Illustd. Take blocks .. 

Sword and Trowel. 4, Pater- 
noster Buildings, E.G. 
Illustrated. Essays and 
papers by popular writers 

Symons' Meteorological 
Magazine 2h, Cockspui' ' 
Street, S.W. Articles on 
meteorological subjects ... 

Telegraph Engineering 
Journal. 113, Oxford St., 
Glasgow 

Temperance Caterer. 2, 

Amen ('omer. Paternoster r 
Row, E.G. Sole organ of ^ 
1 he Teim)erance Catering i 
Trade. Take blocks / 

Temperance Mirror. 35. Pat- 

cnioster R«)w EG 

Temperance Times 

Temperance ^Vorker and 
Biographical Treasury. 

.H3, Paternoster Row, E.G. 
Materials for temperance 
workers. Take blocks 

Temple Bar. Macmillan & Co. , 
St. Martin's Lane W.C. 
Fiction essays, &c 

Temple Magazine. 9. | 

Paternoster Row, E.G. 80 
pajics. Beautifully iUus- , 

trated ) 

Textile Manufacturer. New' 
Bridge Street, Manchestei 
A trade journal for mill- 
owners, machinists, dyers, / 
bleachers, printers, and tin- I i 
ishers. Take })locks ' 



rew\ 
tt^r. J 
lill- f 



I 4> 

S ^ Gircu- , 
» ;s lation. 



Price. 



6 



6 



2 



1 
6 



1864 }^^^ (£110s.Mhpa«re;) 
^»^ \ good \ £2 15S. Jth page | 



1864 30,000 U24 per page; | 
( £338. per Jth page ) 



20,000 
1872 guar. £4 per page inside 



Jo 

06 3 

o 



617 



2 i*r«« 12,000 (£4 per page; \\ 
2 1F68 J. J £228. peri page; J «^ 



I £1 2s. 6d. i page ; 



6 



3 1865 



4 1866 



2 



2 1876 



1 



« £1 Is. per page, ♦ 
\ and/jro rata ... | 



an 



im 



2 1873 10,000 



\ £4 per page ; » 
I Disc'nt for series ) 



£4 4s. per page 



£2 per page 



6fU 



1860 14,750 £6 6s. per page 

40,00«. If/ePWPa^e; J 
' I 21s. per mch ... f 



1 1875 



£8 8s. ner page ... ) 

3S °U discount on > 

13 insertions... .» 



Our special rates for any of the abc ve will be sent on application 



MONTHLIES. 



393 



Name of Magazine. 



-i- 



Tobacco Trade Review, l 

Eastcheap Buildings, E.G. f 
Devoted to the interests of i 
the tobacco trade ' 

Undertakers' Journal. W.J. 

Hutchuig.-*, Uxbridge, W. 

Unity Journal. 231, Pen*on-\ 
ville Road, N. The only] 
periodical in the United ( 
Kingdom devoted to the in- 
terests of Foresters, Odd- 
fellows and other Friendly 
Societies 

United Temperance Gaz- 
ette. ;i'), l^aternoster Row, 
E.G. High-class Quarterly. 

Vaccination Enquirer. 4. 

Ave Maria Lane, E.G. Anti- 
Vaccination 

Vegetarian Messenger. 19, 

O.Kford Street, Manchester. 
Gflicial organ of The Vege- 
tarian Society and is the 
recognised organ of the 
V^egetarian Movement and 
records its work all over the 
world 

Veterinarian. 22.^, Bartholo- 
mew Close, E.G. Original 
veterinary articles and cor- 
respondence on Natural 
Science 



Pub. 



Price. 06 - 



rt .1- Gircu- 
■ •* lation. 



Textile Recorder. Manches- ^ ; 
ter. Recogni.sed at home | 
and abroad as the most > , 
useful and practical textile I I 
journal published ' 



«. d. 



6 1883 



Price. 






Tobacco. 1, Monument Station 
Buildings. The acknow- 
le<lg(^d leading organ of the 
trade 2 



1881 



1 1868 



2s. 6d. per inch ; 

series, 2s 



Series £3 per page 



5 
p^r 
ann. 



1886 



Veterinary Journal. 20, \ 
King WUliam Street, W.G. 
Veterinary niedieine and 
practice 1 



( One page, £.36 per 

\ annum 



2,500 £3 per page 



I - 



1 1867 



) Per page, £4 ; ♦ 630 
{ 6 at £2 15S. .. ) 



3 



1 



1879 



2 1848 3,250 On application 



1 6 1828 2,900 From £2 2s. per page 



6 1875 



£2 2s. per page — 



i.r. 



1-: 
1' I 

i 



i\ 



Waddington's Observer, l, 

Cumberland St., York. Un- | 
sectarian. Contains news, ) 1 1881 
local gossip, serial tales, &c. 1 
Take blocks 



4,000 
guai-. 



S 2s. 6d. per inch ; t 
If series at Is. 3d. < 



Our special rates for any of the above will be sent on application. 

Q 



3)4 



SUCCESSFUL ADVERTISING. 



MONTHLIES. 



395 



J 
It 



Name of Magazine. 



Watchmaker, Jeweller, Sil- 
versmith, and Optician. 

1.W, Holboni, E.C. Illus- 
trated, ('on tains all trade 
infoniiatioii and illustrations 
and deseriv)tionH of novel- 
ties. Take blocks 

Weldon's Bazaar of Chil- 
dren's Fashions. .S()&;n, 
Southampton Street, 
Strand, W.C. Devoted, 
entirely to f Jishions for boys, 
^irls, and young Irnlies 

TVeldon's Home Dress- 
making. A practleal y^uide 
to the (complete art of Dress- 
making at home 

¥?^eldon's Home Milliner. 

A ]iraetical Kuide t<> the et»in- 
pleteart of Millinery. Issued 
Early Spring, Spring. Sum- 
mer, Autunui, "Winter ... 

Weldon's Illustrated 
Dressmaker. 3(> Hud 31. ' 

S o u t h am p t on Street, i 
Strand, W.C. For families ' 

Weldon's Journal of Cos- \ 
tumes. iV) and .'U South-/ 
aini»t(>n Street, Strand,) 
W.('. Hiifh-class magazine \ 
for families / 



Weldon's Ladies' Journal. \ 

, Southami)ton Street, | 



Pub. 
Price. 


' 1 
5 [So 


Circu- 
lation. 1 

1 


«. d. 






6 






per 
ann. 


1874 


■■■ i 


1 


1881 


257,000 



Piice. 



£4 per page 



See Weldon's 
Four Magazines 



1 1895 



1 1866 



260,000 Page £30 ; back £40 



100,000 Page £20; hack £26 



1 1880 251,000 



6 1877 



3(>\-;u. 

Strand, W.C. Devoted to; 

dress, fashitm, needlework, \ 

household matters / 



3 



1879 



259,000 



Weldon's Four Magazines.\ 

Ladies' Journal, lUustrat- comb ined 
ed Dressmaker, Ba/^iar of iv sales 

Children's Fashions, Jour- V ^ 7eiaonn 
nal of Costumes. 30 and 31, I. <oowu 

Southampton St., Strand, I ' 
W.C ' 



month' 
over 



Weldon's Practical Needle- i 
work. .•t()&:n,S()uthHmi)ton ' 
Street. Strand, W.C. En- 1 
tirely devoted to fancy work ' 

lilTesIeyan Methodist) 
Church Record. City / 
Road, E.C. Blocks admitd. ) 



2 1886 



1 1^2 



(See "Weldon's) 
J Four Maga- > 
' zines." ; 



( See " W.'ldon's \ 
) Ladies' Journal." S 



/ Advts . ordered \ 
I for 12 insertions 1 
I will appear in the | 
- TWO Journals at 
j inclusive price 
I £4<)i)er page 
Vper inch 



lals at ? 
rice of i 
e ; 208. I 



80,000 



50,000 



'Advts. onlered for^ 
12 insertions will 
appearin all jour- 

! nals at inclusive 
price of £100 per 

i page ; 508. per 
uich. A special 
scale applies for 
Xmas Is umbers 

/ £20 per page 
J facing letterpress ; 
1 limited to three 
' pages. 

1 10s. per in. once; 
I 88. 6d. series . . . 







Name of Magazine. 



! Pub. 
Price, 



IHTesleyan Methodist Ma- 
gazine. 2, Castle Street, 
City Road, E.C. Illustrated. 
Organ of the Wesleyan 
Methodist Societies ... 



! 9. d. 



6 



776 



Wesleyan MethodistSunday 
School Magazine. Mr. H. 

Lile, 2 At 3. Liidgate Circus 
Buildings, E.C 



776 



776 



776 



776 



West End Gazette of\ 
Fashions. 3, Jermyn ' 
Street, St. James's, S.W. i 
Gentlemen's patterns ' 

Western Temoerance 
Herald. Ideal TE*'iblishing 
Union, 32, Paternoster Row, 
London, E.C. Organ of the 
WestemTempertmce League 

White Ribbon, The. Organ 
of the National British 
Women's Temperance Asso- 
ciation. Illustrated. Smiths' i 
Advertising Agency, lOO, 
Fleet Street, E.C 



1 



•I 



1778 



1867 



1861 



1 1836 



1 



1886 



Circu- 
lation. 



12,600 



39,000 



Price. 



/ £5 per page on 
} wrapper ; £3 lOs. ' 

\ on white i 

' lis. 6d. per inch , 



On application 



£30 per page per i 
year ) 



158. per page, series 






660 



over 

15,000 £4 per page ... 



776 



W^ide-Awrake Temperance 
Reciter, The. 33, Pater- 
noster Row, E.C. Devoted 
to the interests of Band ot 
Hope, Juvenile Templar, and 
Svmday-school children .... 1 1S91 

Wide W^orld Magazine. 

George Newnes, Ltd., 8 to 
12, Southampton Street, 
W.C 6 1 1896 



Windsor Magazine. Salis 
bury Square, E.C. Fiction 
&c. Take blocks 






776 







776 



W^ine and Spirit Trade^ ' ^ 

Record. 59. Mark Lane, f "^„ 
E.C. The only f lUly illustra- ( ^^ 
ted journal of the trade ... j , 

Woman at Home. 27, Pater- 
uo.ster Row, E.C. Bright 
and varied general reading 
and information. Good me- 
dium for general articles j 
api)eHling to ladies and the 
household 6 



1895 



1874 



560 



£1 lOs. per page 



5,000 
guar. 



£32 per page and 
pro rata 



On application 



ii 



490 



652 



1893 



62,000 j From £12 per page 



Our special rates for any of the above will be sent on application. 



Oar special ratesfor any of the above will be sent on application 



I 



I 



396 



SUCCESSFUL ADVERTISING. 



Name of Magazine. 



Woman's Agricultural 
Times, The. Advertise- 
ment Omce : T. W. Hanna- 
ford, 57 A: 59, Ltid^ate Hill 

Womanhood: The Mapaptine 
of WoiiKn'w ProjJrress and 
Interests. Coiulucted ny 
Mrs. Ada S. Ballin, editor of 
" Baby : " The Mo' her's Mag- 
azine. 5, A^ar Street, W.C. 

Worcester ABC Railway \ 
Guide and Special Time j 
Tables for the Principal f 
Stations in the United 
Kingdom. Littlebxiry A: i 
ComvHiiy. The Worcester) 
Press, Worcester / 

World of Dress, The. Advt. 
Department, 4»i, St. Martin s 
Lane, W.C 

Wright's Swansea Direct- 
ory. Publisher, A. C 
Wiight, 131, Saint Helen's 
Avenue, Swansea 

Y Oreal TheMafrazine^ . Rejreiit 
Street, Llanj?ollen. Bai)tist 
Ma{?azine 

Young Abstainer 

Young Crusader, The. 4. 

The Sanctuary, Westmin- 
ster. Church of Eni?land 
Temperance Magazine tor 
Bands of Ilt>pc. TakeWoeks 

Young Engineer and Ama- 
teur Carpenter. lUiistr;!- 
ted. Simpkin, Marsliall. 
Hamilton, Kent & Co., Ltd., , 
23. Paternoster Row, E.G. | 
Advertisement A^t^nt: 
Frederick E. Potter, 56, Lud- 
gateHill, EC 

Young England. 5fi, Lud-\! 
ffateHill,E.C. lA)r boys and f 
girls. Published by the Sim- ^ 
day School Union 

Young Ladies' Journal. 

H, FarrinKdon Avemic, LX ( 
Illustrated. Fashions,) 
needlework, tales, corre- j 
Mpondence, music, etc. ./ 




2 6 
& 

2 



3 



J 



3 



9 



£10 per page 

/£1 18. per i)age;^ 
12s. 6d. h page 
7s. 6d. i pat<e 
5s. 6d. } page 

"^ Hotel8&busin€»8s ( 
entries 30 words 

1 2s. 6d. per Inser- 

Vtlon per month. 



661 



1899 



1846 1,500 



1891 30,000 



£4 48. per page 



£6 per page 



760 



1880 



1864 



14,000 
guar. 



\ £6 lOs. per page ; \ 
\ £3 78. 6d. J page ) 



\ On wrapper, £30 ♦ 
* per page ) 



638 



Z^^Ti^^l rates for any of the above will be sent on application- 



MONTHLIES. 



397 



Namb of Magazine . 



":) 



Young Man. Temple House . 
Temple Avenue, E.C Popu- f 
lar magazine for manly 
Christian yoimg men . 

Young Men's Christian 
MsMfazine. 62, Paternoster 
Row, E.C. Organ of the 
Y.M.C.A. in the North of 
England 

Young IWoman, The. 

Temple House, Temple , 
Avenue, E.C. A popular il- 
lustrated monthly. Articles I 
on health, recreation, jour- 
nalism, cookery, dress, etc. . 

Yr Athraw (The Teacher). 
Regent Street, Llangollen. 
Baptist Magazine 

Y Tyst DiPwestoL (The Tem- 
perance Witness.) The only 
Welsh Temperarce paper 
published in Wales. Illus- 
trated. Davis & Evans, Bala 



Zion's Witness. 

Court, E.C. 
Independent 



Zoophilist. 28, Little Queen 
Street, W.C Organ of the 
Anti-vi\isection Movement 
throughout the World. No 
blocks 



Pub. 
Price, 



s. d. 



3 



j& SB 

OB :r 
W.2 



1887 



1 



3 



1 



1 



1874 



1892 



Circu- 
lation. 



Prices. 




1837 



5, Racquet) i 
Calvinistic > 



1898 



1850 



3 I 1881 



7,500 



£8 per page 
10s. 6d. per inch 



£12 per page 
158. per inch 



:::! 



( Per page : 

£1 5s.; 
{ £1 3s. 6d, 



1 at) 
3 at j 



776 



5,000 



/ £3 3s. per page ; 
\ £1 lis. 6d. per | 
j page ; 23. 6d. per 1 
'inch 



Oup special rates for any of the above will be sent on application. 




398 



SUCCESSFUL ADVERTISING. 



ii-,' 



NEW IDEA8 






}•» 



KiV 



M 



ih 



1 .' 



are the life and soul of successful 
business. We introduce new ideas 
into our Clients' advertising. Our 
advts. are pre-eminent for orig^in- 
ality in creation and result- brins^ing: 
qualities. We employ a staff of 
expert writers continually eng^aged 
in writing: advertisements, booklets, 
pamphlets, and circulars for Clients, 
besides a number of trained artists 
for gfiving: additional streng^th to 
these successful literary efforts. Our 
reputation as *' creators of smart 
ideas ** is world-wide, and we have 
plenty of new notions 

A1WAY8 ON TAP, 




Smiths' Advertising Agency's 



LIST OF 



^u^uY^an and 

Fop the Toienty-pit'st Edition. Compiled Jan., 1902. 

PUBLISHERS' OWN STATKMENTS.) 

Estimates to any amount sent with pUasure on application. 



ABBREVIATION S : 

L, Liberal; C, Conservative ; LC, Liberal Conservative ; L.U., Liberal 
Unioni8t; L, Independent ; LC, Independent Conservative ; R, Radical. 
IT. Unionist ; N., Neutral. The day (or days) first specified is that on which 
the journal ffoes to press, and the second day is the one on which the paper is 
published . The year given is that in which the newspaper first made its ap- 
pearance. Whenever obtainable the circulation is stated. The prices fo 
advertisements are for a space of one inch, single column, for once, and 13 in- 
sertions, unless otherwise stated. The last figures given indicate folic of 
advertisement at end of book. 

EXAMPI^E : 

Aberdeen Weekly Journal. Aberdeen. Conservative. Price Id. 
Established 1748. Circulation, 12,000. Per inch : once, 4s. ; 13 insertions 
at 3s. 6d each. Goes to pre.-s Tuesday ; publi.-hed on Wednesday. 8ee 
also folio — 

THE PARTICULARS IN EACH CASE ARE GIVEN IN PRECISELY 

THE SAME ORDER AS ABOVE. 



.. 



t 

r 



4O0 



SUCCESSFUL ADVERTISING. 



[For Abbreviations see pa^e 399.] 
JLbercorn and Risca Weekly Argus. Newport, Mon. 



Id. Friday. 



Aberdare Times. Advts. by nrranjarement. Oldest paper in East 
OlatnorKun. The only English jiaper printed in the populous town of 
Aberdare. Take blocks, id. 18«1. Thursday, Friday. 



Aberdeen Free Press. 

line. Daily. 



Aberdeen. L. No blocks, id. 1853. 6d.per 

N. Approved blocks. Jd. 



Aberdeen Evening Express. Aberdeen 
187SK 50.0(K>. 4s. Soe ill M> folio 657. 

Aberdeen Evening Gazatte. N. Take blocks. 

Aberdeen Herald and W^eekly Free Press. 

18(H). 6d. per line. Friday, {Saturday. 

Aberdeen Journal. Aberdeen. C. No blocks, id. 1876. 15,000. 48. 

Daily. Sec also folio Of)?. 



Jd. lasi. 6d. per line. 
L. No blocks. Id. 



Aberdeen IVeekly Journal. Aberdeen. 
12,000. 4m.;38. 6d. Tuesday, Wednesday. 



C. Take blocks. Id. 1748. 

Contains all local and district 
1864. 40,000. 6s., 5s. Thurs- 



Aberdeen "Weekly News. Aberdeen. L. 
news, ^'cnci'ul news, si'rial tales, &c. Id. 
day, Friday. 

Abergavenny Chronicle. Aber>;nveniiy, Monmouthshire. N. Cir- 
culates in the district. 1871. Thiii-sday, Friday. 

Abergele and Pensarn Visitor, with which is incorporated The 
Colwyn Bay Gazette. Id. Blocks and d<mble column. Be.st h>cal 
ciri Illation, and the onlj' paper printed in a lar^e district. Friday, 
Saturday. 

Abergele and Welsh Coast Pioneer. Colwyn Bay. €0 cols. id. Thurs- 
day, Friday. 1900. 2s. 6d., Is. .3.1. 

Abertillery "Weekly Argus. Newport, Mon. Id. Friday. 

Aberystwlth Observer. C. Local and jreneral news, &c. Tales, &c. 

Id. IXiS. Wednesday, Tlnirsday. 

Abingdon Herald. Abintfdon. N. Id. ls<>7. P'riday, Saturday. 

Acton, Chiswick, and Turnham Green Gazette. Acton, W. I. Cir- 
culates throuj^'hout the district. 1871. 5,(X»). *2s.. Is. 6d. Friday, 
Satiu'duy. 

Accrington Gazette. Accrin^on. C. Take blocks, id. 1881. 7,000. 
3s., Is. Friday, Satiu*day. See also folio 657. 

Accrington Observer and Times. Accrjifjrton. L. Saturday, 72 
cols. .25 in. Ion J? ,ld.; Tuesday. ;W col. (25 in. loij*f). id. 1866. Announce- 
ments, 3s. i)er inch; trade (series) Is. 6d. per iii«h" 1 
positions extra. See also folio 658. 



Adlington Chronicle. AtHington, Lanca-shire 

district. Id. 1SH9. 



Airdrie Advertiser. 

Satiu'dav. 



Aii'drie. I. No blocks. 



Blocks and specibl 
I. Circulates in a large 
Id. 1855. 7,000. Friday, 



Al'^ester Chronicle. Alcester, War\*'ickslure. N. Circiilate?* in Alcester 
aid district. Take blocks. Id. 1864. 2s.. Is. Fri<lay, Saturday. 

Alderley and IVilmslow Advertiser. Wilmslow, Cheshire. C. Gives 
the local news fully, and a digest of Kwioral intelligence. Id., 2s. 6d., 
is. 6d. 1874. Thiu-sday, Friday. 

Aldershot Camp Gazette. Aldershot. I. Sent weekly to oflBcers' 
and sergeants' mess throughout England, Ireland, Scotland, Channel 
Ishinds. Eg>i)t, Malta, Gibraltar, &c. Take blocks. Id. 1879. 2,000. 2s., 
Is. 6d. Tuesday, Wednt^sday. 



Our special rates for any of the above will be sent on application. 



PROVINCIAL PAPERS. 



401 



[For Abbreviations see page 399.] 

Aldershot News. Aldershot and London. I. If 1^^*- -.^fi"?!."^"^^' 
Special attention given to military matters. 2s. 6d., Is 9d. l-ri(ia> . 

Alford, Spilsby, and Horncastle Gazette, and Wai^^'ef *' ,^"f f!*' 
SkeWness Mablethorpe, Sutton-on-Sea, and Bast Lincolnshire 

wllkly Echo? TTld^ Supplies a long-felt want in the wealthy and 

important district in which it chiefly circulates. 

Alfreton and Bel per Journal. Alfreton. Bes^aper ^^J ^J^f^,^^^ 
tricts of Derbyshire and Notts. Take blocks. Id. 18/0. 6,C00 guaranteed. 
18., 6d. Thursday, Friday. See also folio 658. 

Alloa Advertiser. Alloa. L. Id. 1841. Friday, Saturday. 

Alloa Circular. I. Take approved blocks. Jd. 1868. 4,000. Ttiesday, 
Wednesday. 

Alloa Journal and Clackmannanshire A^.^ertiser. AUoa. I. 
Contains all the local and district news of the wet^k, .serial tales, &c. laKe 
ai.proved blocks. Id. 2,500 guaranteed. ls.6d. Saturday. 

Alloa Weekly News. L. Take blocks. Jd. 1885. Tuesday, Wednesday. 

Alnwick and County Gazette. Alnwick C. Contains all tbe important 
news of the week, home, foreign, and pobtical. Take blocks, la. i«54. 
6,600 guaranteed. ls.6d.. Is. 2d. Friday, Saturday. 

Alnwick Guardian and County Advertiser. Alnwick. Circiilates 
extensively throughout the Berwick, Wanshcck, and Hexham Divisions 
of Northumberland. Id. 1885. Friday, Saturday. 

Altrincham and Bowdon Guardian. Bowdon, Cheshire. N. Con- 
tains local and general news. Tuesday, Id. Friday, 2d. 1862. Monday, 
Tuesday ; Thursday, Friday. 

Altrincham Chronicle. Altrincham. L. Id. 1887. Thursday, Friday. 

Altrincham Division Advertiser. Altinncham. C. Id. 1880. 2s., Is. 

Friday. 
Alyth Guardian. Alyth, Perth. I. |d. 1884. Thursday, Friday. 

Ampthill and District News. Amptliill. The only paper published in 
the district. Take blocks. Id. Is. 3d. ; 6d. Friday. 

Andover Advertiser and North Hants Gazette. Andover. I. 
Gives the latest market au<l telegraphic intelligence. Take blocks. Id. 
1867. 6,000 guaranteed. 3s., is. Friday. 

Annandale Herald and Moffat News. Lockerbie. N.B. Good local 
advertising metUum. No blocks. Id. 1862. Thursday, Friday. 

Annandale Observer. Annan, N.B. I. Id. 1857. 3,000. Thiu^day, 
Friday. 

Anglo-Celt. Cavan. L. Id. 1857. 2s. 6d., 28. Thursday, Saturday. See 

also folio 497. 
Arbroath Guide. Arbroath, Forfar. Reaches almost every house in 

Arbroath and district. Id. 1842. 6,200. Is. 6d. Saturday mommg. 

Arbroath Herald. Arbroath. L. All local and district news. Id. 1885. 
6,000. Is. 6d., Is. Wednesday, Thursday. 

Ardrossan Herald. Ardrossan. L. No blocks. Id. 1853. 8,500. Thurs- 
day, Friday. 

Argyllshire Herald. Campbelltown. I. Id. . 1855. Friday, Saturday. 
Our special rates for any of the above will be sent on application 



i^ 



I : ' 



, 1 
■ 



I ■ 



I 



if 



liii^ 



! 



402 



SUCCESSFUL ADVERTISING. 



[For Abbreviations see pa^e 399. J 

Armagh Guardian and South Tyrone News. Armagh. L.U. Id. 
1844. Locul. Disti-ict and County News, a- riculture, etc. Take blocks 
on pages 1 and 4. Friday morning, extra editions Saturdays and Monday s. 
See also folio 659. 



C. Take blocks. Jd. 1879. Friday. 



Armagh Standard. Armagh. 
See also folio 659. 

Arm ley and "Wortley News. Armley, Leeds. N. Contains all local 
newH, Ht'rial tah>8, cricket, football, l&vni tennis, &c. 8,000 guaranteed. 
Approved blocks, ^d. 1889. 3s., Is. Tliursday, Friday. 

Ashburton Western Guardian. Ashburton. I. Id. 1882. 2s. 6d., is. 
Tuesday, Wednesday. 

Ashbourne News and Dove Valley Record. Ashboiume. N. 
Approved blocks taken, id. 1891. 2,000. ls.6d., 9d. Thurstlay, Friday. 

Ashton Evening Reporter. Ashton-under-Lyne. L. Jd. 6,000» 
Is. t)d., 6d. Daily. 

Ashton Evening Standard. Ashton-under-Ljnie. C. No blocks, id. 
1880. 28., Is. Daily. 

Ashton - under - Lyne Herald. Ashton-under-Lyne. C. Local and 
Family Paper. Ijd. 1890. 38. 6d., Is. 6d. Friday morning, Friday 
evening. See also folio 660. 

Ashton-under-Lyne Reporter. Series, compi-ising Ashton-under-Lyne 
Reporter, Mosslcy and Saddleworth Reporter, Gorton, Openshaw, and 
Bradl'ord Reporter, and Stalybridge Reporter. Local news, cricket, 
football, serial stories, commercial and share information. No blocks^ 
IJd. 1865. 26,000. 3s. 6d., 2s. Friday, Satxirtlay. 

Ashton Standard. Ashton. C. No blocks. Ijd. 1858. 4s., Is. 6d 
P'riday, Saturday. 

Aston News. Birmingham. Id. 1880. 2s. 6d., Is. Saturday. 

Aston Times. Aston, Birmmgham. Id. 1888. Satiu-day. 

Atherstone Express. Circulates within a six mile radius. Jd. Thurs> 
day. 

Atherstone Herald. Atherstone. N. Id. 1880. Friday, Saturday. See 
" Tamwrorth Herald." 



Atherstone Observer. Nuneaton, 
taken. Thursday, Friday. 



L. Id. 1881. Is. 6d., is. 



Blocks 
id. 



Atherstone News. Atherstone. N. The only Atherstone paper 
1886. 12,000. 6d. Wednesday, Friday. 

Atherstone Times. Atherstone. L. Circulates throughout the district . 
Take blocks. Id. 1876. Thursday, Friday. 

Atherstone Tribune. Head OfBce: Tribune Buildings, Nuneaton. 
Leading paper m Atherstone. Largest circulation. Jd. Thursday. 



Athlone Times. Athlone. 
Thursday, Satiu-day. 



I. Id. 1877. 6d. per inch 62 insertions- 



Id. 1856. 4s. 



Athole Times. Perth. L. Jd. 1896 

Auckland Chronicle. Bishop-Auckland, Durham. L. 
Is. 9d. Approved blocks extra. Thursday morning. 

Auckland Times and Herald. Bishop-Auckland. 1. Advocates 
the interests of agriciUtvire and mining, and contains local and general 
news. Id. 1854. 5,000. 2s., is. Thursday, Friday. 

Ouv special rates for any of the above will be sent on application. 



o 



PROVINCIAL PAPERS. 



403 



[For Abbreviations see page 391.] 

Avalon Independent, Glastonbury, Street, and Mid-Somerset 
News. (ilast()n)>ury. L. The largest and best local paper, id. Ib90. 
Thursday morning. 

Ayr Advertiser. Ayr. L.U. Circulates widely in the S.W. districts of 
Scotland. 2d. 1808. Thursday. 

Ayr Observer. Ayr. C. Circulates txteni-ively thioughout S.W. of 
Scotland. Best Advertising medium for all classes of advertisers. Id. 
1832. Tuesday and Friday. See also folio 660. 

Ayrshire Post. Ayr. L. Circulates throughout the county. No bIo< ks. 
Id. 1880. 8,(X)0 guaranteed. Is. 3d., Is. Thursday, Friday. See also 
folio 661. 

Aylesbury Reporter. Aylesbury'. I. Circulates in Bucks and adjoining 
cormties. Take blocks. Id. 1880. Friday, Saturday. 

Bacup Times. Bacup, Lancashire. L. and Nonconformist. Advocates 
social, religioTxs, and political progress. No blocks. Id. Ife65. 7,CC0. 
is. 6d., 6d. Friday, Saturday. 



Ballina. N. 2d. 1844. 2s., Is. 6d. WednesCay, 
Ballinrobe. I. All local news. 3d. 



1866. 



Ballina Herald. 

Thursday. 

Ballinrobe Chronicle. 

Friday, Saturday. 

Ballymena Observer. Ballymena. L. C. Advocates loyalty to the 
Tlirone and the maintenance of the Union. Take blocks. Id. 1856. 
4,000 guaranteed. Friday, Saturday. See also folio 662. 



Ballymena IHTeekly Telegraph 

and imperial illustrations. Id. 1887 



Ballymena. Original serial tales, local 
Thursday, Friday. 



Ballymoney Free Press. 

news. Id. 1863. 2s., Is. 



Ballymoney. L. Contains all local and general 
Wednesday, Thursday. 



Banbridge Chronicle and Downshire Standard. Banbridge. 
I. Home and foreign news. Id. 1870. 2s., Is. Tuesday, W'ednesday, 
Friday, Saturday. 

Banbury Advertiser. Banbury, Oxfordshire. I. Take blocks. Id, 1856. 
4,400 weekly. Wednesday, Thursday. 



Banbury-^ Beacon. Banbvu^% Oxfordshire. I. 
and local intelligence. Take blocks. Id. 1860. 



Contains general news 
Fiiday, Saturday. 



Banbury Guardian. Banbury, Oxfordshire. N. FuUy recognises the 
manufacturing and conmiercial relations of the cotmtry. Take blocks. 
2d. 1838. Thursday. 

Baner ac Amserau Cymru. Denbigh. L. Wednesday, 2d. ; Saturday, 
Id. 13,000 guaranteed. 3s., Is. 6d. Tuesday, Wednesday ; Thursday, 
Saturday. See also folio 663. 



L. No blocks. Id. 1881. Thursday. 
Id. 1892. 3,000. 2s., is. 6d. Friday, 



Banffshire Advertiser. Buckie. 

Banffshire Herald. Keith. U. 
Saturday. 

Banffshire Journal. Banff. L.U. No blocks. 2d. 1845. Monday, Tuesday 



Portsoy, Scotland. I. Id. 1850. Tuesday, 



Banffshire Reporter. 

Wednesday. 

Banhead Nevrs. I. Circulates in Paisley and Banhead. id. Takes approved 

blcx'ks. 6d. Friday. 

Barnes and Mortlake Herald. 16, High Street, Barnes. C. No blocks. 
Id. 2s. 6d., Is Friday. Saturday. 



Our special rates for any of the above will be sent on application. 



li: 






■ 



I 



i 



tl 



404 



SUCCESSFUL ADVERTISING. 



[For Abbreviations see paj?e 399. J 

Barnet Press, Finchley and Hendon News, Southgate and 
Edgwara Chronicle. Barnet. No block-s, id. 1859. Over 15,000. 
2s. H,l.. '2s. Tluirsday, Friday. 

Barnet Tim as. His^ Birnet. Circulates over larpre populous area in 
H.Tts and Middles x lake approved blocks Id. .3s., (13) 2s. 6d. Friday 
raoriiinsr- 

Bapkintf, East Ham, and Ilford Advertiser. Barkinp, Essex. The 
only l<)oalHt Barkinj?. Take blocks, id. 1888. 5,000. 2s., is.Bil. Thurs- 
day, Friday. 

Barnsley Chronicle. Banisley. L. Devotes space to mining and 
atjricultural uttairs. fully reports local events, and pives general news of 
the week. No blocks, id. 1858. 15,000. 8s. Friday, Saturday. 

Barnsley Independent. Barnsley. C. Circulates extensively among the 
niin.'isot S.»uth Voikshirc. Take blocks. Id. 1855. 10,000. 3s., 2s. 6d. 
Friday, Saturday. See also folio 664. 

Barnstaple Times. Barnstaple, Devon. I. Contains local and general 
news. Blocks inserted. Id. 1868. 3s., 2s. 6d. Tuesday. 

Barrow Herald. Barrow-in-Furness, Lancashire. U. Tuesda\-, Jd. 
Saturday, Id. 1863. Series 20,000 weekly. 2s., 6d. Goes to Press Monday 
and Friday midnight. 

B:irPOW Nswa. B^iriow-in-Furness. L. Circulation guaranteed to be 
five times greater than combinetl sale of all other local papers, the Mail 
excepted. Blocks at next matter rates. Saturday, Id. 1881. 2s. 6d., Is. 6d. 
Friday. See also folio .')9S. 

Barry Dock News, with which is incorporated the Penarth Star and 
S3Uth Wales Scar. Barry Do>«k-«, (Glamorganshire. Leading n-ws- 
]) ij) T in n iiiy, Penarth. and Vale of (jHuuiorgan districts. On the 
Oivernment List fi)r Pai'li^m-'ut^ry advertisements. Id. 1887. 5,000. 
Is 6d., Is. ; 26, 9d. ; Hi, 6d. Take bio jks. Thursday, dated Friday. 

Bassett's Southern Advertiser. Limerick. L. Take blocks. Id. 1863. 
3,0v)U. Published Wednesday and Saturday. 

Etath Daily Chronicle and Argus. Bath. Oldest and largest daily in 
thocounry. ('. Four editions daily, id- 1870. 7,000. Approved blocks. 
See also folio 664. 

Bath Weekly Ar^us. B ith. Largest Weekly in the District. C 12 pages. 
Bold t.vpe. Double Col. Approved blocks. Id. 1870. 15,000. TWo editions. 
Saturday. See also folio 66'>. 

Bath Chronicle. Bath. C. Contains full and accurate local intelligence 
No blocks. Id. 1757. Thursday. See al.so folio 664. 

Bath Herald, id. 1792. Daily. Weekly Herald. Id. Saturday. 

Bath Journal. Bath. L.U. Devoted to politics, music, the drama, and general 
intelligence of the week. No blocks. Id. 1742. Saturday. 

Batley and Birstall News. Batley, Yorkshire. C. 1879. Circulation 

amoiiH:st 2i>o,o0opopulution. Id. Friday. 

Batley Reporter, and Guardian. Batley, Yorkshire. L. Advocates 
the principles of the Liberal party, and is a good litei-ary, commereiul.and 
family paper. Id. 1866. 3s. 6d., Is. Friday, Saturday. See also folio 689. 

Battersea and Wandsworth Advertiser (South Western Star). 
160, Falcon lload, Clapham Junction. Fully reports all local matter. 
Take blocks. Id. 1877. 28., Is. lOd. Friday. 

Battersea Mercury. 258, Livender Hill. (Uapham Junction. L. and P. 
Id. 19 >l. c.OM). Advts. price by arrangement. Thursday, Friday. See 
also folio 498. 



Our special rates for any of the above will be sent on application* 



PROVINCIAL PAPERS. 



405 



fFor Abbre\iations see page 399. ', 

Bayswater Chronicle. 186, Queen's Roa<i, Bayswater, W. A local 
journal for Bayswater, Hyde Park, Paddington, Nottmg Hill, and 
Kensington. Id. 1860. Friday, Saturday. See also folio 665. 

Bayswater Fiction Press and Local Reporter. 16, Tokenhouse Yard. 
E C Circulat(>s in Bayswater, Paddington. Westbourne Park, Maryle- 
bone, etc. Take blocks. M. 1894. Is. 6d. Wednesday. 

Beckenham and Penge Advertiser. Croydon. ImperiflUst. Local 

news is reported fully. No blocks. Id. 1888. 2s. 6d. Weonesday, 
Thursday. 

Beckenham Chronicle. L. Take blocks Id. 1S86. 2s. Fridty. 

Beckenham Journal. Beckenham, Kent. N. Contains local and distiict 
news, and a selection of general intelligence. Id. 1876. Friday, Saturday. 

Beckenham Telegraph. Bromley. C. Take blocks. Id. 1,500. Friday. 

Bedale and Northallerton Times. Bedale, Yorks. N. Contains local 
and general news of the week. Id 1855. 2s., Is. 4d. Fnday, Saturday. 

Bedford and County Record. Bedford. N. The mid-weekly paper 
for the town and coimty. Blocks taken. Id. 1872. 2s., Is. Tuesday. 

Bedfordshire Express. Bedford. Devotes much space to agricultural 
matters, and is unu-h read by tanning and trading classes. Take blocks. 
Id. 1855. 7,000. 3s. 6d., Is. 6d. Friday, Saturday. 

Bedfordshire Mercury. Bedfoi-d. L. Cii-culates throughout the county 
and town of Bedford, and in the adjacent comities. The oldest estab- 
lished paper in the county. Take blocks. Id. 18.37. 6,000. Is. 6d., Is. 
Friday. See also folio 666. 

Bedfordshire Standard. Bedford. C. The only Conservative paper in the 

distriit. Id. iss.^. Thursday, Fri<lay. 

Bedfordshire Times and Independent. Bedford. The county paper. 
Circulation larger than that of all the other Bedford papers put together. 
Id. 1845. 2s. 6d., 26 at Is. 3d. Friday. 

Bedworth Guardian. Bedworth. C. Tli.- news of the district is fully 
given. Id. 1872. Is. 6d., Is. Thursday, Friday. 

Belfast Advertiser. Belfast. Reports all local and general news. Free 
1880. Tuesday, Wednesday. 

Belfast Evening Telegraph. Belfast. C. Devotes itself with spirit to 
qiiestions atteeting the moral and .soeial condition of the woikuig class. 
No bloeks. Jd. 1870. 3s. Daily. 

Belfast News Letter. Belfast. C. Circulates hi Ulster and throughout 
the other provmces. Id. 17.37. 15,000. 2s. 6d., 78 insertions. Is. 9d. 
Daily. 

Belfast W^eekly News. Belfast. C. Organ of the Oi'ange con.stitution. 
Id. 1885. 35,000. 3s., Is. 9d. Thursday, Friday. 

Belfast Standard. Newry. I. Id. 1879. Thursday, Friday. 

Belfast Weekly Telegraph. Belfa.st. D^ivotes itself to the cultivation 
of tree and independent thought among its readers. Take blocks. Id. 
1873. 2s. 6d. Publishing day, Thursday. 

Belfast W^itness. Presbyterian. Take blocks. Id. 1874. 3s. 6d., 28. 
Thursday, Friday. 

Belper and Alfreton Chronicle, and Mid-Derbyshire Post. Belper. 

Full and local district news. Id. 1885. 5,000. 2s. 6d.. 'Ad. Thursday, 
Fri«lay. 



I 



Our special rates for any of the above will be sent on application. 



4o6 



SLCCE&SHJL ADVERTISING. 



■I: 



[For Abbreviations see i age 3i9.J 

Belper Mews and Derbyshire Telephone. Belrer. L. 1896. An- 
uounceniei.tH, *2s. ]'<i""i<li- Tr&de sen* s, l^. ptr iucli. 3,CC0. Xinirsaay, 
Friday. Blo« ks taken. »See also folio r,00. 

Berkeley Gazette. Berkeley. N. Contains all news of the district where 
it enjoys a lar^je circ\ilatiou. Id. 1878. Friday, Saturday. 

Berkhamstead Times. Berkbamstcad, Herts. N. Contains local and 
distritt iicw.s. Id. lf-75. Is. 6<t., Is. Thmsday, Friday. 

Berks and Oxon Advepti&er. Wallingford. L. Gives the general news ol 
the week and all local intelligence. Take blocks. Id. 1885. 88., Is. 
Thxirsday, Friday. See also folio 666. 

Berkshire Chronicle. Reading. C. Nobhcks. Id. 1770. 28. 6d., is. 
(52 tiiiu's ». Friday, Saturday. See also folio 667. 

Sorrow's "Worcester Journal. Worcester. C. Is the oldest newspaper 
in the United Kingdom. Take blocks. l}d. 1690. 6s., 2s. 6d., Is. 6d. 
Friday. 

Berwick Advertiser. L. Largest circulation of any paper printed on the 
Borders Id. 1808. Friday. 

Berwickshire Advertiser. L. Largest circxilation of any paper printed 

in tlu' county. Id. 1893. Tuesday. 
Berwick Journal. Berwick. N. Contains a miscellany of general news 
and all local inteUigence. Takes approved blocks. Id. 1856. Thursday. 

Berwick Mercury, Times, Bolder Counties' Gazette, and TWarder. 

Berwick-ou-Twccd. Circulates in BovouKb «>t Bnwitk und surrounding 
district. Take approved blocks. Guaranteed grafis circulation of 3,660 
weekly. lf?93. AmaVamated 1900. is. 6d., Is. Friday, Saturday. 

Berwickshire Gazette. Berwick. I. Take blocks. Id. If 84. Thursday' 

Friday. 
Berwickshire Newrs. The County newspaper. Duns. N.B. N. Take 

blocks. Id. 1869. 4,600. Tuesday. 

Bethnal Green News. 16, Mile End Road, E. C. The recognised local 
newspaper. Id. Take blocks. 1894. 12,000. 28. 6d., Is. 6d. Thursday, 
Friday. See also folio 601 . 

Bettws-y-Coed and "Welsh Coast Pioneer. Colwyn Bay. 60 cols: Id. 
Tluirsday, Friday. 1900. 2s. 6d., Is. 3tl. 

Beverley Echo. Beverley. L. A local journal. Take blocks. Jd. 1877. 
9d., 6d. Wednesday noon. See also folio 667. 

Beverley Guardian. Beverley. C. Local and district newspaper. Take 
blocks. Id. 1K5<;. 4,000. Is. 6d., Is. Friday, Saturday. 

Beverley Independent. Beverley. N. Chief featiu-es are full local re- 

Sorts, notes, und comments, and correspondence. Id. 1888. Saturday. 
_eealso folio 668. 

Beverley Recorder. Beverlev. L. Contains new serial tales, illustra- 
tions, and full rei>orts of local matters. Take blocks. Id. 1856. Is., 9d. 
Friday, Saturday. 

Bexhill Chronicle, Visitors' List, and East Sussex Guardian. 

Bexhill-(m-Sea, Sussex. I. Full reports of local news. Circulation 
guaranteed throughout the district. Take blocks. Id. 1887. Wednesday, 
Friday. 
Bexhill Observer. Bexhill. C. Circulates in Town and district. Approved 
blocks taken. Id. 28. 6d., Is. Saturday. 

Bexley Heath and Bexley Times. Sidcup. See also folio 716. 

Bexley Heath and Erith Observer. Bexley Heath, Kent. N. Id. 

1867. Friday. 



Our special rates for any of the above will be sent on application. 



PROVIN'CIAL PAPERS. 



^07 



Bingley, Yorks. L. Id. 1889. Friday, Satxirday 



[For Abbreviations see page o'J9.J 

Bicester Advertiser. Bicester. C. Contains leading nrticles of local and 
general interest, with comments on local news. l^d. 1879. 3s., Is. 3d. 
Thursday, Friday. 

Bicester Herald, and Oxfordshire, Buckinghamshire, and North- 
hamptonshire Courier. Bic< stcr. Local news tully lepoi ted; fexun- 
mu' y ot chief occurrences in the three comities. 2d. icJS. Friday. 

Bideford IHTeekly Gazette, and Devon and Cornwall Advertiser 

Bideford. 1. Id. 1835. 3,000 guaranteed. 2s. 6d., Is. 6d. Monday 
Tuesday. 

Biddulph Chronicle. Congleton. N. Take blocks. Id. 1855. Friday. 

Bilston and South W^olverhampton Mail. Swan Bank Bil.'ston. L. 
Blocks, .^d. 1898. Public announcements, 3s. an in« h ; trade noticefe, 9d. 
Saturdays. 

Bingley Chronicle. 

morning. 

Birkenhead and Cheshire Advertiser, and Wallasey Guardian 

R.C. Take blocks. 1853. 9,.500. 2s. 6d., is. 6d. Wednesday, Jd. 
Saturday, Id. 

Birkenhead News. Birkenhead. L. Contains general and local news- 
No blocks. Wednesday, ^d. 1877. Satiu-day, Id. exceeds 15,(X)0 guaran . 
teed. 3s., 28. Tuesday, Wednesday ; Friday, Satiuxlay. 

Birmingham Daily Argus. Birmingham. L. Approved blocks. A 
first-class comnu-rcial and family journal, circulating in Biimingham 
and throughout the Midland Counties. |d. 1891. See also folio 502. 

Birmingham Daily Gazette. Birmingham. C. Blocks by sprcial ar- 
rangement. Id. 1862. 6s. 6d., 78 insertions, 3s. 3d. See also lolio 442. 

Birmingham Daily Mail. L. Contains foreign, commercial, local, sport- 
ing, and general news. No blocks, id. 1870. See also folio 50.S. 

Birmingham Daily Post. L. Circulating in Bii-mingham and in the 
manutacturing and agricultiu-al counties of Warwick, Worcester, Staf- 
ford, Shropshire, &c. Gives the commercial trailing and general intelli- 
gence of these districts, original reports of racing meetinffs, and full and 
reliable money intelligence. Id. 1857. 6s. 6d. See also folio 503. 

Birmingham Gazette (Aris's). Birmingham. C. No blocks. Id. 174^ 
6s. 52 at 3s. Saturday. 

Birmingham News. Id. 1880. 2s.6d,ls. 6d. Saturday. 

Birmingham Saturday Night. C. Football. Cricket, Athletics, TheatreSf 
and all pastimes. Take blocks. Jd. 25.000. Saturday ni^ht. 

Birmingham Suburban Times. Birmingham. Circiilates in the sub- 
url>au districts of Binningham. Id. 1884. 3s., 2s. Friday, Saturdaj-. 

Birmingham Weekly Mercury. 12 Pages. Special features are high 
class and wholesome fiction. Illustrations. Popular competitions, &c. 
Take blocks. Id. 1884. 6s. 6d., 52 at 3s. 3d. Friday, Saturday. 

Birmingham W^eekly Post. L. A High-class Family Journal. Id. 

1857. 6s. 6d. Friday. See also folio 503. 

Birstall Herald and Gomersal Courier. Birstall. Id. 1886. 6,0C0. 
Thursday. See also folio 706. 

Blackburn Advertiser. Blackburn. N. Take blocks. Gratis. 1890. 
Circulates throughout the town. See also folio 504. 



Our special rates for any of the above will be sent on application. 



ir 



i) 



iii I 



f 



408 SUCCESSFUL ADVERTISING. 

[For Abbreviations see page 399.] 

Blackburn Times. L. Contains general and local news of the week with 
nxunerous orijjrinfa sketches. Id. 1864. 17,000 guaranteed. 4s., Is. 6d. 
Friday, Saturday. 

Blackburn Weekly Standard and Express. Blackburn. C. and U. 
Circulates in a tliickly populated and highly conservative district. 
Take blocks. Id. 1^32. Announcements, 4s. ; trade, Is. 6d. series. 
Friilay, t^atiu'day. 

Blackburn IVeekly Telegraph. Blackburn. Larg*»st circulation of any 
weekly paper published in Blackburn. L. Id. Saturday. Once, 4s. 2d. 
52 times. Is. 6d. Blocks, double rate, 

Blackheath Gazette. N. Id. 2s., Is. 9d. Friday. 

Blackpool Gazette and News. Blackpool. C Prospectuses, 9d. per 
line; kj,'!il and public notices, ♦nl. per line; auctions. 4d. per line. Trade 
announcements, 3s. per inch ; series. Is. per inch. Tuesdays and Fridays. 

Blackpool Herald. Blackpool. I. L. Circulates widely throughout 
Fyldt^ and over Wyre agricultural districts, in addition to different local 
towns fnnn Preston to Lancaster, and is extensively read and posted by 
visitors, who throng thi>se parts during the summer season, and who are 
specially catered for. No blocks. Tuesday and Friday mommgs. Id. 
1843. 

Blackpool Times and Fylde Observer. Blackpool. L. Pays great 
attention to h>eal events, and contains all legal and public notices of the 
district. No blocks in Wednesdays' issue. Id. 1877. 4s. Tuesday and 
Friday, Wednesday and Saturday. 

Blaenavon and Abersychan Weekly Argus. Newport, Men. Id. 
Friday. 

Bladud. Bath. The Bath society paper. N. Devoted to the fashionable 
news of the day. Id. l.SS.'>. 3s. fid., 2s. 6d. Tucstlay, Wednesday. 

Blaina and Brynmawr Weekly Argus. Newport, Mon. Id. Friday 

Blairgowrie Advertiser. Blairgowrie. Perthshire. I. Take light blocks. 
Id. l.sr>.'j. 2,70<J guiu-antccd. Satiu'day. 

Blyth W^eekly News. Blyth. N. CirciUates throughout Blyth, and an 

extensive mining and agricultural district. Take blocks. Jd. 1871. 6,000. 
Tuesday and Fritlay. 

Bodmin Post. 1889. Id. Saturday. Take blocks. 

Bognor Express. Bognor, Sussex. C. Great attention is devoted to the 
local news relating to the district. Id. 1863. Is. 6d., 9d. Monday, Tuesday. 

Bognor Observer. Bognor, Sussex. I. Contains local news, list of 
visitors, and iisetui iiitoiiiiation. Only paper printed and published in 
the town. Take blocks. Id. 1872. 2s., Is. Tuesday, Wednesday. 

Bolton Chronicle. Bolton. Lancashire. C. Contains general information 
on manufacturing, social, political, local, and Utei*ar>' topics, and especially 
adapted to the family circle. 2d. 1824. 13,000. 4s., 2s. 6d. Friday, 
Saturday. 

Bolton Daily Chronicle. Bolton. C. Jd. 1870. 9,000. 8s. 

Bolton Evening News. Boltcm and London— 188, Fleet Street, E.G. L. 
Great attention is paid to (juestions of local interest, and reports all local 
and general news. Blocks, id. 1867. 38,000. 3s., 78 insertions, 9d. See 
also folio 603. 

Our special rates for any of the above will be sent on application. 



PROVINCIAL PAPERS. 



409 



L. Take blocks, id. 1848. Monday, 



[l^or Abbreviations see page .SS9. j 

Bolkon Journal and Guardian. Bolton and 188, Fleet Sireet, London 
EC. CuculatesuiBoltonund adjacent district. Blocks. Id. 1871. 3s., 2s 

Boness Journal. Boness, N.B. N. id. 1878. is., 3d. Thursday, Friday 

Bootle Times. Bootle, Lancashire. I. Contains special articles on 
leadnig local and imperial events, and possesses all the features of a 
good local and general paper. Id. 1877. 2s., is. 6d. Friday, Saturday. 
See also folio 667. 

Border Counties' Advertiser. Oswcstrj-. L. Cii culates extensvely in 
Shropshire, Montgomeryshire, and Derbjsbije. Take blocks, lid. 1849. 
2s. 6d., is. 3d. Tuesday, Wednesday. 

Border Advertiser. Galashiels. 
Tuesday. 

Boston Guardian, Skegness Advertiser, and Lincolnshire Inde- 
pendent. Boston. L. Oldest penny paper in Lincolnshire. Fullest 
reports ot local and district news. Special Agricultural d(^part,ment. Id 
1864. 11,000 guaranteed. 2s. 6d., Is. Friday. See also folio 667 . 

Boston Independent. Boston. C. Full local and district news, fictirn 
countiy sports, cycle notes, etc. Id. 1878. 8,600. 3s., Is. 6d. Friday' 
Saturday. See also folio 670. ' 

Boston Spa News. id. Friday. 

Bournemouth Guardian. Bournemouth, Hants. I. Is a good local 
and district paper. Contains a good visitors' list, and is the largest 
paper m the district. Take blocks. Id. 1883. 14,000. Friday, Saturday 
See also folio 670. ^' 

Bournemouth Observer and General Visitors' List. BouTnemouth. 
C (iives fully the local and district news of the week. Take blocks 
Id. 1875. 2s., Is. Tuesday, Wednesday. See also folio 671. 

Bournemouth Visitors' Directory. Bi-weekly. N. lUustrated 
London Letter. Ladies Letter. Largest penny paper on the Sou h 
Coast. Id. 1^58. 2s. 6d., is. 6d. Tuesday, Wednesday ; Friday, Saturday. 

Bradford Citizen. Bradford. N. It is full of news, anecdotes, tales, and 
sketches. Id. 1884. 24.500. 3s., 2s. Friday, Saturday. <:«. «*"u 

Bradford Daily Argus. Bradford. C. id. 1892. 25,000. 58., 78 times, is. 

Bradford Dally Telegraph. Bradford. L. Contains local, district, and 
general news. Take blocks. Id. 1868. 20,000. 5s., 78 times, 2s. Friday 
Saturday. **v«»j, 



Bradford Mercury. 

1890. Saturday. 



Bradford 

Daily. 



A weekly paper for Bradford and district. Id. 
Observer. Bradford. L. No blocks, id. 1834. 68., 4s. 



Bradford Observer Budget. Bradford. Family newspaper. No blocks 
Id. 1868. 40,000 guarunte... I. 6s., 4s. Friday, Saturday. 

Braintree and Booking Advertiser. Braintree. Essex. I. Advocatf a 

f^*^^^*^^*^,' ^?^ ^^^HV^^ *?^ general news of the week. Take blocks. Id! 
18.59. 28. bd., Is. 3d. luesdhy, vvecmtsuny. 

Branksome Guardian. Bourr.emouth, See a'so folio 670. 

^'*raes"af **^®'"*®''* ^''^'^^^' ^•^- ^' ^^* 1**^. 2s., 6d. Monday. 



Our special rates for any of the above will be sent on application. 

Q2 



U' 



\ 

I- 
'i 






h 



i! 



i. 



I > 



410 



SUCCESSFUL ADVERTISING. 



Stirling. C. Id. 1859. Is., 9d. Friday, 



[For Abbreviations see page 399.] 

Bpeoon County Times. C. Id. 1866. Friday. 

Brecon Times, id. 1866. Friday, Saturday. 

Brewrood Courier. Market Place, Brewood. Is the only paper with a 
publishinj^ olttoo in the town, and it is found in nearly every home, as it 
lontaiuH extensive reports of local meetings and the general news of the 
district. 

Bridge of Allan Gazette. Stirling. L. List of visitors weekly. No 
blocks. Id. 1884. 2H. 6d., 9d. Friday, Friday. 

Bridge of Allan Reporter. 

Saturday. 

Bridgend Chronicle. 16, Wyndham Street, Bridgend, Glamorgan. 
Radical and Labour organ for South and Mid- Glamorgan. 4,000. 28., 
68. 6d. Thursday. 

Bridgnorth Journal and South Shropshire Advertiser. Bridg- 
north. Only paper published in Bridgnorth. Id. 1864. Is. Friday, 
Saturday. 

Bridport News. Bridport. I. Take blocks. Id. 1855. 5,000. Thursday, 
Friday. 

Bridlington Free Press. Britllington. Head office, Beverley. N. 
Contains full reports of all matters of local interest, and district and 
general news. Take blocks. Id. 1850. Friday, Saturday. 

Bridlington Quay Gazette. Bridlington, Yorksliire. I. Contains 
the news of the district, and a carefully arranged list of visitors during 
the season. Take blocks. Id. 1874. Is. 6d., Is. Friday. 

Bridlington Quay Observer. C. Reports the local and district news. 
Take blotk«. Id. 185.3. l.s., 6d. Tuesday, Wednesday. 

Bridgwater Independent and County Press. Bridgwater. L. Is a 
high -class local journal, and is conducted with considerable vigour. Only 
newspaper printed in the town. 64 cols. Id. 1871. Friday, Saturday. 

Bridgwater Mercury. High Street. Bridgwater, Somerset. I. The 
largest circulation in the district. Gives full and impartial reports of all 
public proceedings, and contains a good digest of general and local news. 
Id. 1856. Wednesday. 

Brierley Hill Advertiser, with which is incori)orated The Kidder- 
minster Free Press and Dudley Chronicle: L. Circulates in 
Brierley Hill, Stourbridge, Wordsley, Kinver, Kingswinford, Enville, 
Dudley, Tipton, Kidderminster, Tenbury. 185:^. Id. 

Brierley Hill Herald. Brierley Hill. U. Id. 

Brighouse Echo. Brighouse. The recognised advertising medium amongst 
tne varioxis local public bodies in whose districts it extensively circulates. 
Take blocks. Id. 1887. e^VK). Is. 6d., lOd. Thursday, Friday. 

_ Brighouse. L. Local and general news. The oldest 

local paper in the EUand Parliamentary division. Population, 60,000. 

Friday. 

C. 1821. 5s., 2s 3d. Thurs- 



Brighouse Neuvs 

local paper -in 1 

Advts., per inch. Is. 6d., 1.3 Is. Id. 1866 



Brighton Gazette and Sussex Telegraph. 

day and Saturday. 

Brighton and Hove Guardian. Brighton. C. Good reports, Illustra- 
tions, &c. Id. 1827. Wednesday. 

Brighton Herald. Brighton. L. The oldest, the best, and most popular 
weekly journal in Brighton. 8 pages. No blocks. Id. 1806. Saturday. 

Brighton Observer. Brighton. I. Advocates progressive improve- 
ments and reforai ; gl\'es local information, country and general news, 
literary criticiues, &c. Id. 1866. Thui'sday, Friday. 



Our special rates for any of the above will be sent on application. 



PROVINCIAL PAPERS. 



411 



[For Abbreviations see page 399.1 



nsoment, : per inch, ouce, 6s. , 78 daily 'L't^i^% mlth^rat if^Tj 

*^"mmef JaT'jSlitfX'oreSS'and ^eneSf %"' '1'^ .5?^'^ »«-»- 
every Saturday eveSiig fm ^d *™*™'- *'l'«<^">' atretic edition 

""sM'a'inssLi. ^g?s, S3t™i^r.r;^'r„,^tf'^i'i^' 'fr- •<',• 

bterature and pictorial sketches TtohT o ! ^- *^® week. Original 
68^; 13 weeks a^ fsTd.V^/e weeks a^t's^l 5 w?Stls%<f ^^<?o^^^ 
Area of circulation covered by Ten separate eSns See also folio 673 ' 
Brixham Western Guardian. Brixham Devon 
nesday, Thiusday. Special local reports. 

^'*Rn?? and Streatham Times and Southern Star ifio 
?-^^Clapham^u^ctlon^^R,^^^ vestr.^'^^eftiSI/s. ^.'0'.' 



I. Id. 1882. Wed- 



1881. Is., lOd. 



Falcon 
I. Id. 



4,000 giuOTuteed. Is/J.. is Friday Take blocks, jd. 



Circu- 

1882. 



Lrlxtonlan. £0, Robsart Street, Brixton Road, 8. W. id. 1892 
Broadstairs Weekly News. Broadstairs 



Id. 1894. 



Patuiday. 
Saturday. 



paper. Take blocks, is.'ed., fs i-,liy'^oriing. ^''''^^''*"*^*^^'^^^^ 
Bromley Chronicle. Bromley, 



Kent. L. Blocks inserted, id. 



1891. 



Our special rates for any of the ^^^e:^:^!^^^^^:^;^^^^:^;^^^^ 






I. 
Ml 
f 






II 

r- 

li 



. 






Q2 



•; 'I HI 



i; 






412 



SUCCESSFUL ADVERTISING. 



Id. 1897. Thursday. See also folio 



[For Abbreviations see page 399.1 
Bromley Herald. Bromley, Kent. C. Take blocks, id. 1,000. Monday. 

-, ^^i^„ Toiirna.! Bromlev. Kent. C. Contains all the news of West 

®' K?i\t^ ^Sh^^levHlhoSe and foreign intelliKence. Take blocks. Id. 
1869. ' is. 6d., is. Thursday, Friday. 

Bromlev and West Kent Telegraph and Chishelhurst Chronicle. 

Xofidev Kent I. It is an excellent chronicle ot local news. Take 
blocks IctTseS. 9,000. 2s.,ls. Thursday. 

Bromlev and District Times. Bromley, Kent. I. Guaranteed largest 
l™af cfr" Vlation id. 1881. 2s., 62 insertions, Is. Fiiday. 8ee also f oho 

716. 
Bromstfrove, Droitwich, and Redditch Weekly Messenger. Broms- 
iSove N The leadmg newspaper of the dist net. ^o blocks. Id. 
ffi 3,500 guaranteed. 2s., Is., 6d. Fiiday, Fnchiy eveiung. 

Bromvard News. Bromyard, Herefordshire. The only local paner within 
a^mUu*ofl2^uiles. Take blocks. Id. let'S. 2s. 6d., Is. Wednesday, 
Thui'sday. 

Bromyard Record. Bromyard. I. 
674. 

Broughty Ferry Guide. Broughty Ferry. I A thoroughly local news- 
paper, id. 1885. 2,000. IS., 9d. I'hur.sday, Friday. 

Buchan Observer. Peterhead. L. Id. 18()3. 

Buckingham Advertiser and North Bucks Free Press. Buckingham 

Id. 1853. Friday. 
Buckingham Express. Buckingham. I. It contains the local mtelligence 

and mlvcH i>cim nts. with u collection of general news. Take blocks. Id. 

1866. is., 9d. Friday, Saturday. 
Bucks Advertiser. 

Saturday. 
Blinks rSouth^ Free Press. Wycombe. L. Circulates Bucks. Berks, 

and O^miTakV approved blocks. Id. 1856. Over 6,000 guaranteed. 

3s. 6d., is. Thiusday, Friday. 
Bucks Herald. Aylesbury. C. Advocates Church of England principles- 
Take blocks. 2d. 1832. 2S. 6d., Is. 6<1. Friday, Saturday. 
Buoks Standard. Newport Pagnell. N. An 8-page paper, containing 

Saturday. 
Burnham Gazette and Visitors' List. Burnham, Somerset. Id. 1864. 
Satiu'day. 



Aylesbury. L. Blocks taken. Id. 1^36 Fridty, 



C. The recognised advertising medium of 



'•"^'f?af"sr">c^N^-bi:;;^ksr"^w^i^d^^ 

Overi.0oi 'is.. 18. Tuesday, Wednesday; Friday, Saturday. See also 

folio 509. 
Burnley Gazette. L. Local and general news, politi<^ intelligence, 

s^al stories Approved blocks taken. Saturday, Id. Wednesday id. 

fS 15,oS): 28!; 9d. Tuesday and Friday; Wednesday and Saturday. 

See also folio 675. 
Burton Ashby, and Coalville Guardian. Burton-on-Trent. Loudon 

office, 1I New Bridge Street, B.C. Contains all local ai)d general news. 

Take blocks. Id. 1894. 13at9d. Saturday, See also tolio 
Burton Chronicle. Burton-on-Trent. Loi.don office 18^^ New Bridge St 

E.C. 1860. 14,245 guar. 13 insertions. Is. 6d. ; 26 insertions, is. 3a. 

Thursday. 



Our special rates for any of the above will be sent on application. 



PROVINCIAL PAPERS. 



413 



[For Abbreviations see page 399. J 

Burton Evening Gazette. Burton-on-Trent. London office : 18, New 
Bridge Street, B.C. Scale on application, id. 1880. 7,000. Daily. See 
also folio 510. 

Bury and Norwich Post. Bury St. Edmunds. C. High-class and county 
newspaper. Devotes special attention to agricultural matters, and to 
antiquarian and literary subjects. Take blocks. Id. 1782. 6000. 2s.6d., 
28. Monday, Tuesday. 

Bury and West Suffolk Advertiser. Bury St. Edmunds. C. Agri- 
cultural columns, serial tales, &c. Id. 1886. 7,000. Friday. 

Bury Free Press. 61, Abbeygate Street, Bury St. Edmunds. Largest 
circulation ot any paper in West Suffolk, Newmarket, and East Cambs. 
Id. 1855. Mid-day Friday. 

Bury Guardian. Bury, Lancashire. L U. 66 columns. Id. 1857. The 
best local and district family paper. Double columns, but no blocks. 
Circulation over 11,000. Saturday. 

Bury Times, The. Bury, Lanes. L. 1856. Wednesday, Id ; Saturday , Id. 
Double column advertisements and blocks admitted Wednesdays. 30,0C0. 
4d. and 6d. per line. Wednesday and Saturday. See also folio 676. 

Buteman and West Coast Advertiser. Eothesay. L. Id. 1854. Fri- 
day, Saturday. 

Buxton Advertiser. Buxton, Derbyshire. N. Contains complete list 
of visitors and local and fashionable news of the week. No blocks. Id. 
1862. 38. Saturday (and Wednesday from June to October). 

Buxton Chronicle. Buxton. C. Contains the news of The High Peak 
Parliamentary Division in full. Blocks taken. Id. 1885. Per inch 28., 
per line, 6d. Friday. 

Buxton Herald. Buxton. C. Id. 1842. 3s., Is. 6d. Tuesday, Wednesday. 

Caithness Courier. Thursday. I. Id. 1866. Thursday, Friday. 

Callander Advertiser. Stirling. L. List of visitors to Callander and 
neighbourhood. Friday during summer and autumn. No blocks. Id. 
1884. 2s. 6d., 9d. Friday. 

Camberwell and Dulwlch News and Southern Star. 160, Falcon 
Road, Clapham Junction, S.W. Contains matter of local interest, 
lectures, reports of meetings. &c. Id. 1876. Is., lOd. Friday, Saturday. 

Camberwell and Peckham Times. 84, Church Street, Camberwell, S.E. 
N. Id. 1868. 2s. 6d., 2s. Monday, Wednesday ; Thursday, Saturday. 

Cambria Daily Leader. Swansea, id. 1881. 

Cambrian. 68, Wind Street, Swansea. The county paper for news and 
advertisements. Id. 1804. Friday. 

Cambrian Nevrs. Aberystwith. L, Circulates throughout Montgomery- 
shire, Cardiganshire, Merionethshire, &c. Ijd. 1860. 2s., Is. Thursday, 
Friday, County paper. 

Cambridge Chronicle and University Journal. Cambridge. C. 
Circulates through Cambs., all the surrounding counties, and amongst 
the members of the University past and present, in all parts of the world. 
Take blocks. Id. 1744. 4s. 6d., 3s. Thui^sday, Friday. See also folio 676. 

Cambridge Daily News. Theatre Buildings, Cambridge. I. Recognised 
University organ. No blocks. Jd. 1888. 28. 6d., Is 6d. 

Our special rates for any of the above will be sent on application 



I * 



! 

'I 



)1 



i i 



I 



:, 






■ I * 

1 1 1 



! 



i i i 



414 



SUCCESSFUL ADVERTISING. 



[For Abbreviations see page 399.] 

Cambridge Express. Cnmbridjfo. C. Contains the Univorsity and Loca 
Newf!i, with fidl rt'portH of all important meetings, particularly those con- 
nected with Friendly Societies. Take blocks. Id. 1868. 7,000. Friday, 
Saturday. See also folio 677. 

Oambridge Gazette. Cambridge. 6 editions daily. Circulates through 
the Towns and Villages for 50 miles round Cambridge, jd. 

Cambridge Independent Press. University and Huntingdonshire 
Herald. Cambridge. L. Circulates in Cambs, Hunts, Herts, Beds, 
Essex, Suffolk. Take blocks. Id. 1807. 48. 6d., 2s. Friday. 

Cambridge Review. Cambridge. Journal of University life and thought, 
6d. 1878. 38. 6d., 8s. Tliursdays during term. 

Cambridgeshire Times and March Gazette. Series. High Street, 
Mtvreh. Faiiuly paper ; <'ontjuns local and general news, serial tales, and 
matter suitable lor reading in the home circle. Take blocks. Id. 1872. 
8,000. 2s., Is. Thursday, Friday. 

Cambridgeshire Weekly News. St. Andrew's Street, Cambridge, 
N. A high-class family newspaper. Id. Thursday and Friday. 

Cambs. Weekly Gazette. Cambridge. Friday. 

Cambuslang Advertiser. I. 1896. Blocks in.serted. id. Circulates in 

Cambuslaug and thiDUghout the district. 

Camden Town Gazette. Camden Towni. Id. 1866. Saturday. 

Canning Town Record. 19, Martin Street, Stratford, E. id. I. 1900. 
28. 6 1., Is. 6d. Wednesday. 

Cannock Advertiser. Cannock. N. id. 1878. Is. 6d. 1.3for48. 6d. 
Friday, Saturday. 

Cannock Express. Cannock. A popular journal. 
Cannock Chase Courier. Cannojk. I. id. la'^9. Saturday. 

Cannock. C. Id. 1883 



2s., Is. Friday, 

Id. 1833. Friday, 
Take blocks. Jd. 



Cannock Chase Mercury. 

Saturday. 

Canterbury Journal. Canterbury. N. Take blocks. 
Saturday. 

Cardiff Evening Express. Cardiff. Six editions. C. 
Is. Series rate. Blotk.s extra. 

Cardiff Times. Cardiff. L. The chief exponent of Welsh Liberalism, 
and of the special questions affecting the nationality of the people of 
Wales. Id. 1857. 4s., 2s. : double columns and blocks accepted. Friday, 
. Saturday. See also folio 631. 

Cardiff YB'eekly Mail. Take blocks. Id. 1870. Is, 6d. series Blocks extra. 
Thursday, Friday. 

Cardigan Bay Visitor, id. 1887. Published during summer season only. 
Tuesday and Saturday. 

Cardigan County Times. Aberj-stwyth. U. Contains large quantity of 
district and general news. Take blocks. Id. 1893. 4,300, 2s., Is. Friday, 
Saturday. 

Carlisle Evening Journal. Carlisle. L. Contains the latest foreign,, 
domestic, and local news of the day, and devotes special attention to 
sporting intelligence. Approved blocks, id. 1885. 4s., ^65) 9d. Daily, 
except Friday. See also folio 648. 

Carlisle Express and Examiner. Carlisle. L. Blocks with half column 
spaces. Id. 1&'>7. 5s., 2s. Friday, Satiu-day. 



Our special rates for any of the above will be sent on application. 



':^ 



PROVINCIAL PAPERS. 



4'5 



[For Abbreviations see page 399.] 

Carlisle Journal. Carlisle. L. Circulates through Cumberland. West . 
morelaiid, and the Border Counties. No blocks. Tuesday, Id. ; Friday 
Id. 1798. 5s., 2s. Tuesday, Friday. 

Carlisle Patriot. Carlisle. C Circulates in Cumberland, Westmoreland 
and Dumfriesshire. No blocks. Id. 1815. 3s., 2s. Thursday, Friday. 

Carlow Sentinel. Carlow. U. 3d. 1830. Friday. 

Carmarthen W^eekly Reporter. Thursday, Friday, Id. 1860. L. 
Advocates Liberal principles in an independent manner. Fximishes full 
and accurate reports of all meetings of local interest. 

Carnarvon. L. Take blocks. 2d. 
2s., 6d. Thxirsday 



Carnarvon and Denbigh Herald. 

Friday. 

Carnforth News. Barrow-in-Furness. L. Id. 1884 
Saturday. See also folio .598. 

Carrlckfergus Advertiser. Carrickfergus. N. Id. 1883. Thursday* 
Friday. See also folio 677. 

Carshalton Herald. Carshalton C. Local edition of Surrey County 
Herald No blocks. Id. 1878. 2s. 6d., Is. 6d. Friday, Saturday. 

Castle Cary Visitor. Castle Cary, Somerset. Id 1896. Is. 

Gastleford Free Press and lATest Riding Advertiser. Castleford. 
L. Circulates in Ca.stleford and district. Take blocks. Id. 1875. 
2s 6d., Is. 6d. Friday, Saturday. 

Caterham Free Press. Cat^rham Valley. I. 1889. Friday, Saturday^ 
Only local raper. Increasing circulation. Crisp notes. 

Caterham W^eekly Press and County Post, Purley, ¥irhytel«>afe. 
W^arlingham, and Caterham Valley Advertiser. Circulates 
1 .rgely in Caterham, Croydon Whyteleafe, Kenley, Warlingham, Oxted, 
Godstone. Bletchingley and district. Saturday. Id. 1889. Blocks in- 
serted. Proprietor. H. F. D. Porter. 

Catford and Hither Green Times. 28, Dartmouth Roa<1, Ft.rest Hill, 
S.E. Wef^kly. ^d. Friday. 



Cavan W^eakly News. 

Saturday. 



Cavan. L.C Take blocks. Id. 1864. 2,500. 
Glastoabtirj-. U. Take blocks. Id. 



1860. 



Central Somerset Gazette. 

ls.,6d. Thursday. Friday. 

Chard and Ilminster News. Chard. N. Circulates throughout dis- 
trict. Take blocks. Id. 1873. 2s. 6d., Is. Friday, Satiirday. 

Chatham and Rochester Neurs. Chatham. I. Entirely devoted to 
local and county news, with s]iecial articles and fiction. Take blocks. 
Id. 1859. 10,000 to 12,000 guaranteed. 2s. 6d., 2s. Friday, Saturday. 



Chatham, Rochester and Brompton Observer. 

and Coiinty, and Rochester. Take blocks 



Friday. See also folio 678. 



Chatham, Brompton 
2s., is. 8d. 



Chatteris Advertiser. Chatteris, Cambs 
2s. 3d., lOd. Thursday, Friday. 

Cheadle and Tean Times. Cheadle. 1896 
See also folio 678. 

Cheadle Herald. Cheadle. N. Contains ftdl local news. 
Id. 1887. Thursday, Friday. 

helsea Mail (W^est Middlesex^ Advertiser). C. and U. ^d. 1856. 
2s Friday. 

Cheltenham Chronicle. Cheltenham. C. Take blocks. Id. 1809. 2s. 
Is. Friday, Saturday. 

Cheltenham Examiner. Cheltenham. L. 2d. 1839. Tuesday 
Wednesday. 



Id. 1870. 9,000 

I. Take blocks. Id. 1872. 

Friday. Id. Take blocks. 

Take blocks 

id. 



Hi 
11' 

ill 



nj 



Our special rates for any of the above will be sant en application. 




i 



IH^ 



r 



i ! 



•I 


ft 










ii 


• : 







i-' 



416 



SUCCESSFUL ADVERTISING. 



[For Abbreviations see paKe ^^^•] 
Free Press and Cotswold News. 



Cheltenham Free Press and cotswoia wews. ( heltonhnm. L. 
CirtnilateH in Ohelt«Miham au<l EaHt (iloat'estorshnv. Take blocks. Id. 
1834. 6.(XH). Thursday, Friday (country), Saturday down). 

'haltenham Looker-on. Cheltenham. C. A hij^h-dass society joumnl. 
Circulates larijelv ainonf?the upper e1asa«>s iu (Cheltenham and neiKhnmir- 
hood. No blocks or paragraphs. IKW. 3d. 3-, 2/6. Friday, Saturday. 

C. It is a first-class and popu- 
1865. 8,0()0 guaranteed. Is, 6d., 



Id. 



Chepstow. C. Id. 1855. I,«i0 



Cheltenham Mercury. Cheltenham 

lar family newsi)aper. Take blocks. 

6d. Friday, Saturday. 
Chepstow IWeekly Advertiser. 

guaranteed. Is. Fri<hiy, Saturday. 
Chesham Advertiser. Tlie popular paper for the locality. Circulat»8 

hiTKely in (lusliam, Amersham, and adjouiing tUstncts. Id. *nday, 

Saturday. See also folio fi79.' 
Chesham Examiner and Amersham Times. Chesham. Take blocks. 

Id. 188U. Friday. 
Cheshire County News and Stockport Chronicle. Stockport. 

Cheshire. L. 1855. A thoroughly independent joiu-nal, steadily devot<M 

to the advocacy of Liberal principles. Mt)uday and W ednesday, Jd. ; 

Friday, Id. 2s. 6d., Is. 1865. 
Cheshire Dally Echo. Stockport. I. All Litest news. Six editions 

daily. Si)i«cial late sporting etlitions on green paper Jd. 1884. 26,000. 

2s. 6d. 78 at Is. 
Cheshire Observer. Chester. U. Circulates in Cheshire and neigh- 
bouring counties. Take blocks. Id. 1851. Friday. Saturday. 

Cheshunt Observer. Bishop's Stortford. Id. 1899. Thursday. See also 

folio 707. 
Chester Chronicle. Chester. L. Circulates thrcnghout the surrounding 

counties. Take blocks. Id. 1775. 20.000 guarjtuti'ed. .3s., 2s. Friday, 

Saturday. 
Chester Courant. Chester. U. Take l)lo< ks Id. 1730. Tu3sday 

evening for Wednesday. 

Chester Guardian and Record. Chester. N. Id. 1867. Tuesday, 
Friday. 

Chichester Observer and IVest Sussex Recorder. Chichester. Con- 
tains local and county news and useful iiiforinm ion. Id. 1887. Wednesday. 

Chislehurst and District Times. Chi.slehurst . I. The paper for the 
district, giving local news only. Id. 1881. 2s., Is. 3d. Thursday, Friday. 
See also folio 716. 



L Blocks inserted. 
Large circulation in 



Chislehurst and Mottin^ham Chronicle. 

Id. 1893. Thursday. 

Chiswick Times. 430. Hitrh Road, Chiswick I. _ 

Chiswii^k. Bedford Park, Turuham (ireen. < Jimnersbury, Grove Park, 
Kew Bridge, &c. Local News and comment. No blocks. Id. 1894. 
2s., Is. Thursday, Friday. 

Chorley Guardian and Leyland Hundred Advertiser. Chorley. I. 
Circulates extensively throughout the ("ho! 1. y PurliHmentary Division, 
Contains local, political, and 8t)cial articles ; 1< '<;il and general news ; serial 
tales, &c. Takes approved blocks. Id. 1871. <.• "o*^* guaranteed. Is. 8d., 8d. 
Friday, Saturday. See also folio 680. 

Chorley Standard and Leyland District Advertiser. Chorley. I. L. 

No blocks. Id. 1864. 4,5<X). Is. 6d.,8d. Fri. lay. Saturday. 

Chrlstchurch Times. Christchurch. L. Cirmlates throughout district 
Take blocks. Id. 1866 2s., Is. Tlmrsday, I'riday. 



Our special rates for any of the above will be sent on application* 



PROVINCIAL PAPERS. 



4>7 



[For Abbreviations see page 399. j 
Chronique de Jersey. Jersey. L. l|d. 1814. Wednesday, Saturday. 

Chudleitfh weekly Express. South Devon C. A J^l^^^^^^ ^^Slsdav 

for advertisers. Expensive circulation. Id. 1854. Is. 6d., is. luesaay, 

Wednesday . 
Church In the West. Plymouth. Monthly, 2d. A monthly chronicle 

of the church in the diocese of Exeter and Truro. F. Saul, Sydney Street. 

Plymouth. 
Church Stretton Advertiser and Visitors* List. Church Stretton. 

Id. Thursday. 1898. 2s., 4 insertions Is. 6d., 13 9d., 26 6d. 

City of Ely Standard. Ely. I. Circulates through the entire district. 
Take blocks. Id. 1872. 7,000. 2s. 3d., lOd. Tluirsday, Friday. 

City of Westminster Mall. C. andU. Jd. 1900. 2.s. Friday. 

Clapham and Balham Chronicle and South W^estern Star. 

160 Falcon Road, Clapham Junction, S. W. Local intelligence and general 
news. Id. 1881. Is., lod. Friday, Friday. 

Clapham Free Press. 429, Brixton Road, S.W. Largest circulation in 
Clapham, Brixton. Streatham, &c. Jd. 1882. 5,000 guaranteed. Is. 6d., 
18. Latest for advertisements Thursday 5 p.m., Friday. 

Clapham Observer. 65, High Street, Clapham. N. The sole local organ. 
Circulates in Clapham, Lambeth. Brixton, &c. Take blocks. Id. 1866. 
6,000. is. 6d., Is. Thursday, Friday. 

Clare Advertiser and Kilrush Gazette. Kilrush. N. Contains 

feneral news, local events, serial tales, &c. Take blocks. 3d. 1866. 
'riday, Saturday. 

Clare Journal. Is recognised county organ. Circulates in best classes. 
1776. is. Take blocks. Bi-weekly, Monday, Thursday. See also folio 682. 

Clare Saturday Record, weekly edition of Journal. Circulates in every 
part of Clare and adjoining counties, being recognised people's paper. 
Is. per inch. Double column advertisements taken. 

Clayton Observer. Clayton. L. Saturday : 72 columns (25 inches Jong)' 
Id Tuesday : 36 columns (25 inches hmg) Jd. 18fi6. Announcen^ents. .Ss. 
per inch; trade (series). Is. 6d. per inch. Blocks and special positions 
extra. See also foiio e58. 

Cleckheaton Advertiser and Spen Valley Times. L. Loc^l and 
general news. Established nearly h -If- a-centui y. Uldefet paper in Spen 
Valley. Id. 1856. Thursday. See also folio 706. 

Cleckheaton Guardian and Spen Valley News. Cleckheaton. N. 
The only paper printed in Cleckheaton, which is the parliamentary centre 
of the Spen Valley electoral division. No blocks. Id. 1867. 9,000. 28., 
lOd. Friday morning. See also folio 683. 

Clerkenwell W^eekly News and Chronicle. Goswell Road, E.G. 
Id. 1884. Friday, Saturday. 

Clevedon Mercury and Courier. Clevedon. N. Contains articles by 
local authors, with copious reports of all local matters, and a selection of 
general news. Take blocks. Id. 1860. Is. 6d., 6d. Friday, Saturday. 

Clifton and Relland Free Press. Bristol. Circulates in best Suburbs of 
the Western City, has gratis circulation. Approved blocks taken. 
4,000 guaranteed. Friday. 

Clifton Chronicle. Clifton, Bristol. N. A high-class influential society 
journal of all the local, fashionable, and social events of the week. 
General news, serial tales, etc. Id. 1850. 5,000. 2s. 6d., Is. Tuesday, 
Wednesday. 



'■■ I 



V * 



■' i 



Our special rates for any of the above «111 be sent on application. 



■ft 

! 

i 



\i 



ii;f 



418 



SUCCESSFUL ADVERTISING. 



[For Abbreviations see page 399.] 

Clifton Society. Bristol. N. A journal oi fashion, sport, and social 
events. Id. 1890. Tluirsday. 

Olitheroe Advertiser. Clitheroe. Id. 8 pages 48 columns. Largest cir- 
culation of any local paper guaranteed. Is. per inch, reduction for repe- 
titions. Cheap prepaid rates. Estabiisu'^d 14 years. Friday. Hee also 
folio 68.1. 

Clonmel Chponiole. Clonmel. C. 3d. 1843. Wednesday, Saturday. 

Clydebank and Renfrew Press. Clydebank, Dvunbartonshire. L. |d. 
1890. No blocks. Is. Friday. 

Coalville Times, and IVhitwlck, Hu^glescote, and Ibstock News. 

N. Chief Office : High Wtreet, Coalville ; works : Margaret Street. Only 
local paper. Blocks taken. I'l. 1»^92. Friday. 

Coatbridge Express. Coatbridge. I. No blocks. Jd. 1886. 6,600. 48.» 
2s. Tuesday, Weilnosday. 

Colchester Gazette. Cokihester. C. Illustrated. Circulates in th^ 
borough of Colchester and the neighbourhood. Take blocks. Id. 1814 
Is. 6d., 6d. Tuesday, Wednesday. 

Colchester Mercury. Colchester. I. Circ\ilates in Essex and West 
Sulfolk. Id. 1867. "is. 6d., 2s. Thursday, Friday. 

Coleraine Chronicle. Coleraine. Liberal and tenants' rights. Take 
blocks. 1(1. 1844. 3,(MX) guaranteed. Friday, Saturday. 

Coleraine Constitution. Coleraine. U. Take blocks, id. 1875. Is. 6d., 
Is. Saturday 

Coleraine Herald. Coleraine. Circulates in Coleraine, and Ballyrung as 

well as I'ortruNh. Id, 1877. Is. Friday. 

Coleshill Chronicle. Coleshlll. N. Id. 1874. Friday, Saturday. 

Colne and Nelson Times. Colne. L. No blocks. Id. 1873. 28., 8d. 
Friday, Satiu-day. 

Colne Observer. Colne, Lanes. L. Circulates throughout Colne (Muni- 
cipal Borough) and the surrounding districts. Takes good blocks. Id. 
1898. is. 8d.,8d. Friday. 

Colwyn Bay. IHTeekly News and Visitors' Chronicle. Colw>'n 
Bay. I. Contains news, visitors' lists, &c. Take blocks. Id. 1883. 
Thursday, Friday. 

Colwyn Bay and Welsh Coast Pioneer. Colwyn Biy. 60 col«». Id. 
Thursday, Friday. 189K. "is. tul.. Is. 3<l. (prepaid). 

Commercial, Shipping, and General Advertiser. Penryn, Cornwall. 
L. Advocates international arbitration in all cases of dispute between 
nations. Gratis. is*;7. Friday, Saturday. 

Congleton Chronicle. Congleton. N. Circulates in Congleton. Maccles- 
field, Sandbach. Bi(ldul])h, and the North Staffordshire coal and iron 
district. Take light t locks, lid. 1855. Friday. 



Congleton Guardian. Congleton is an old town with busy fustian and 

silk factt)rics. Wednesday, Saturday. 1889. 

Connaught Telegraph. Castlebar, Co. Mayo, Ireland. Large circulation. 

Id. 1828. Friday. 

Consett Guardian. Consett. L. Id. 1860. 3s., is. Thursday, Friday. 

See hLso folio 684. 

Conway VTeekly News. I. Contains news and visitors' list. Take 
blocks, id 188.3. 

Conway and Welsh Coast Pioneer. Colwyn Bay. 60 cclumns. Id. 

Thursday, Friday. 1}K)0. 9s. 6d., l.s. 3d. (prei)aid). 



Our special rates for anyiof the above will be sent on application. 



PROVINCIAL PAPERS. 



419 



Takes blocks. 



1896. Id. 
28. 6d., 28. 
Saturday. 



[For Abbreviations see page 399.] 

Cookstown News and Ulster Advertiser. Dungannon. 

Non political. Id. 1896. Saturday. 

Cork Constitution. C. No blocks, id. 1822. 2s. 6d. 78 insertions Is. Daily 
Cork Examiner. Cork. N. Id. 1841. Daily. 
Cork Evening Echo. N. §d. 189?. Daily. 

Cork Weekly Examiner. With pi.^torial supplement. N. 

Thursday. 
Cork Weekly News. N. Take blocks. Id. 1883. 20,000. 

Friday, Saturday. 

Cornish and Devon Post. Laiuiceston. L. Take blocks. Id. 

2s., 8d. 

Cornish Echo and Falmouth and Penryn Times. Falmouth. L. 
Bright, progressive journal ; popular in South-west Cornwall and among 
Comishmen abroad.' Id. 1861. Is. 6d., Is. 2d. Friday. 

Cornishman. Penzance. Circulates throughout West. Cornwall, larger 
circulation than anv other Cornish paper. Take blocks on inner pages. 
Id. 1878. 9,000. Wednesday, Friday, Thursday, Saturday. See also 
folio 684. 

Cornish Post and Mining News. Camborne. L. U. Circulates mainly 
in the mining division of Cornwall. Id. 1889. 6d. (minimum) . Thurs- 
day, Saturday. 

Cornish Telegraph. Penzance. L. Advocates civil and religious 
liberty. No blocks. Id. 1851. 6,000. Is. 6d. Wednesday, Tluu-sday. 

Cornish Times and General Advertiser. Liskeard. L.U. Circulates 
througliont Devon and Cornwall, and among Comishmen abroad. Takes 
approved blocks Id. 1866. 5,000. Is. 6d., lOd. ; 26 insertions 8d. 
Friday. Saturday. 

Corn Trade News. Liverpool. 2s. 6d. 1888. See also folio 685. 

Cornubian and Redruth Times. Redruth. Family newspaper, 
ing, agriciilture, and commercial journal. Take blocks. Id. 
Is., 6d. per inch for series. Thiu^sday, Friday. 

County of Middlesex Independent, The. Brentford. Two editions on 
Wednesday, one on Friday. I. Jd- Is. 6d. ; 26 insertions 6d. 

Coventry Herald. Coventry. L. Take blocks. Id. 1808. 7,000. Ss. 
Is. 6d. Friday, Satiu-tlay. 

Coventry Mercury. Coventrv. L. C. Circulates throughout Warwick- 
shire and the Midland Coim'ties. |d. 1873. 2,500. Tuesday. 

Coventry Reporter. Coventry. I. Circulates in Coventry and surround- 
ing district. Takes approved blocks, id. 18a5. 6.oon. 2s.6d.,ls.3d. (52) 8d, 
Friday and Satiu-day (Two editions). See also folio 686. 

Coventry Standard. Coventry. C. Contains agricultural and maniT- 
factiuine news. Take blocks. Id. 1741. 7,000 guaranteed. 3s., Is. 6d 
Friday, Saturday. 

Coventry Times and Warwickshire Journal. Coventry. L. It is 
an excellent business and family newspaper. Take blocks. Id. 1857. 
Tuesday, Wednesday. 

Cowdenbeath and Kelty Echo. L. Circtdates throughout these grow- 
ing district-?. Id. 1900. 9d., 6d. Tuesday, Wednesday. 

Cowdenbeath and Lochgelly Times and Advertiser. Lochgelly. 
I. Jd, 4,500. 3d. Wednesday. 



52 6d. 



Min- 

1863. 



Craven Herald. 

No l)locks. Id. 



Skipton, Yorks. C. Good local 
1874. 10,000. Is. 8d., Is. Friday. 

Orediton and North Devon Journal. Crediton. I 
Saturday. 



and general news. 
Id. 1881. Friday 



Our special rates for any of the above will be sent on application. 



420 



SLXCESeFUL ADVEKTISI^G. 




■ 



, • 



i;j 



[For Abbreviations see page 39P.] 

Crewe and District Advertiser. 10 and 11. Victoria Street, Crewe. 
C+ratis cireiUation and Half- penny Weekly. Two editions. Thursday. 
Watiirday. Circulated in Crewe, Nantwich, and Handbach. Circulars 
« mlosed 2s. per 1,000. 

Crewe and Nantwich Chronicle. Crewe. L. 2d. 1874. Friday, Saturday. 

Crowe Guardian. Crewe. N. The local news of the di.strict, with the 
general iutcUi^'enco. is fully given. Tuesday, Id. ; Friday, 2d. Monday, 
Tuesday. Thursday. Friday. 

Cricket and Football Field, &c. See folio .^>05. 

Crioklewood Observer. Hee Harrow Observer. See also folio 704. 

Criefr Journal. Perth, N. B. C. Id. 1857. Is. 6d., Is. Thursday, Fri- 
day. 

Cromer and North IValsham Post. North Wal-shnm. Only paper in 
district. Largely circulated in North and East Norfolk. Id. Friday. See 
also folio 6fM 

Crowie Advertiser, and Isle of Axholme News. Crowle. Unsect- 
nrian. N. Contahis news, &c. Take blocks. Jd. 1871. Is., 9d. 
Friday morning, Friday afternoon. 

Croydon Advertiser. Croydon. Imperialist. Circulates throughout 
the district. No blocks. Id. 1869. 2s. t5d.. Is. Friday, Saturday. 

Croydon Chronicle. Croydon. N. Take blocks. Id. 1864. 9,000. 28., 
Is. Friday, Saturday. 



Croydon Express. Croydon. 

Saturday cvcninir. 



N. Take blocks. 



Croydon Guardian and Surrey County Gazette. Croydon 
1877. Friday, Saturday. 



Id. 1878. Saturday 
C. Id. 



Oroydon Journal. 



Croydon. C. Id. 1861. Thursday. 

L. Take blocks. Id. 



1860. 



SB. 



Croydon Observer. Croydon 
Wednesday, Thursday. 

Oroydon Times. Croydon. L. Circulates in Croydon and East Surrey. 
Jd. 1860. is. 6d. Tuesday, Wednesday ; Friday, Saturday. 

Crystal Palace District Advertiser. 82, Westow Street, Upper 
Noi-wood, S.E. I. Contains Crjstal Palace and local news. Id. 1887. 
6,000 guaranteed. 2s., Is. 6d., Is. Wednesday, Friday. 

Cumberland and Westmoreland Advertiser. Penrith. I. Local and 
general news, literary articles, &c. Id. 1866. Saturday. 

Cumberland Pacquet. Whitehaven. C. Is an agricultural, shipping, 
mining, commercial, literary, and family jom-nal. Take blocks. Id. 
1774. 28., is. 6d. Wednesday, Thurstlay. 

Cumnock Express. Cumnock. Principal medium in the Cumnock and 
Mauchline districts I. Id. 1864. Friday. See also folio 660. 

Oumnock News. Cumnock. L. Id. 1880. Thursday. Friday. 

Dalkeith Advertiser. Dalkeith. L. C. Id. 1853. Wednesday, Thurs- 
day. 

Dalton Advertiser. Dalton. Tuesday, Saturday. 

Dalton News. Barrow-in-Fumess. L. Id. 1881. Saturday. See also 
folio 598. 

Darlington and Stockton Times. Darlington. I. All latest local 
and telegraphic news, and a good digest of foreign intelligence. No 
"-'- ' Id. 1847. 18,000 guaranteed. 2s., Is. 6d. Friday, Saturday. 



blocks. 



Our special rates for any of the above will be sent on application 



PROVINCIAL PAPERS. 



421 



[For Abbreviations see page 399. 1 

Dartford Chronicle. Dartford. I. Jd. The oldest local newspaper. 
Take blocks. 1869. 2s., Is. 4d. Monday, Tuesday. See also folio 716. 

Dartford Express. Dartford. Take blocks. Id. 1872. Is. 6d., Is. 
Thursday, Friday. 

Dartmouth and Brixham Chronicle. Dartmouth. L. Circidates 

throughoutthe West of England. Id. 1854. Friday, Saturday. 

Dartmouth IVestern Guardian. Dartmouth. I. Contains special 
reports by its own reporters. Id. 1882. Wednesday, Thursday. 

Darwen News. Darwen. L. Circulates among all classes in the town 
and siirrouu<Uug districts. Approved blocks. Saturday, Id. ; Wednes- 
day, id. 1874. Saturday, 6,0(X) guaranteed ; Wednesday, 4,.500 guar- 
anteed, is. 6d.,9d. Tuesday, Wednesday ; Friday, Satvirday. See also 
folio 686. 

Darwen Post. Darwen. C. Best reports, largest circulation, most 
advertisements. No blocks, id. 1885. 6,000. is., 9d. Friday* 
Satiu-day. 

Darwen Weekly Advertiser. Darwen. 8.250 guar. Blocks. Goex to 
press Thursday ; published on Friday. Official advertisements, 6d. and 
9d. per liixe ; pubUe notices, 28. 6d. inch ; business advertisements 6a. per 
inch. 

Daventry Express. Daventry. C. Circulates in Daventry and the 
neighboiu-hood. id. 1861. Friday, Saturday. 

Dawlish Times. Dawlish. N. Circulates in Dawlish and the agricultural 
districts. Contains local and general news, serial tales, etc. Take blocks 
and double columns. Id. 1862. Is. 6d., Is. Friday. See also folio 687. 

Deal Chronicle and South Eastern Express. Deal. L. I. Circulates 
throughout district. Take blocks. Id. 1874. 6d., 5d. Friday, 
Saturday. 

Deal Paper. Makes catering for visitors a speciality. Id. 

Deal, Walmer, and Sandwich Mercury. De«l. C. Circulates through- 
out the district. Id. 1865. On application. Friday, Saturday. 

Dean Forest Guardian. Coleford. C. Circulates through the Forest of 
Dean. Id. 1874. Wednesday, Thursday. 

Dean Forest Mercury, and W^est Gloucester Gazette. Cinderiord. 
L. Cii'culates in Forest of Dean and districts. Take blocks. Id. 1860, 
3,000. is., 6d. Thursday, Friday. See also folio 687. 

Denbighshire Free Press. Denbigh. I. Take blocks, id. 1881. 3,000. 
28., Is. Friday morning, Friday afternoon. See also folio 688. 

Denton, Audenshaw, and Droylsden Observer. Ashton-under-Lyne. 
C. IJd. 3s., ls.6d. Friday morning, Friday evening. 

Denton and Haughton Examiner. Denton. L. The only paper 
printed and published in the Oorton division of South-East Lancashire. 
Take blocks. Id. 1870. 7,000. 2s., Is. 6d. Thursday, Friday. 

Derby Daily Telegraph. Derby. L. Full home and foreign telegraphic 
intelligence. Its list of London and provincial markets is very com- 
prehensive, ^d. 1879. 4s.. 2s. No blocks. 

Derby Daily Express. Derby. C. Circulates in Derby and covmty. Take 

blocks, ^d. l.s«4. 10,000. See also folio 688. 

Derbyshire Advertiser. Derby. U. FuU local and general news. Take 
blocks. Id. 1&45. 5s., 28. 6d. Thursday, Friday ; Friday, Satuiday. 



' 



Our special rates for any of the above will be sent on application. 



422 



SUCCESSFUL ADVERTISING. 



PROVINCIAL PAPERS. 



423 



I 

i 



C. Id. 1816. 2s., Is. Wed- 



[ For Abbreviations see page 399. J 

Derbyshire Courier. Chesterfield. L. The oldest and largest paper in 
the district. Take small blocks. Tuesday, id. ; Saturday, Id. 1828. 14,C00. 
18. 9d., 18. 6d. Monday, Tuesday ; Friday, Saturday. 

Derby Mercury. Derby. C. Circulates through the town and county of 
Derby und adjoining counties. Take approved blocks. Id. 1732. 68. 
28. 6d. Tuesday, Wednesday. See also folio €88. 

Derby Reporter. Derby. L. Circulates through the whole county of 
Derby and the surrounding counties. No blocks. Id. 1823. 68., 28. 6d. 
Thxirsday, Friday. 

Derbyshire Times. Chesterfield. C. Circulates throughout Derbyshire 
and adjacent counties. Wednesday, Jd. ; Saturday, Id. 1864. 2s. 6d. 
Tuesday, Wednesday ; Friday, Saturtlay. 

Dereham and Fakenham Times. Dereham. I. Take blocks. Id. 
1880. 3,5()0 guaranteed. Is. 6d., Is. Thursday, Friday. 

Dereham and Walton Standard. East Dereham. Blocks taken 
Id. 1893. Friday. 

Derry Journal. Londonderry. National and Liberal. Largest circulation 

of any Den y journal. Id. 1772. Monday, Wednesday, Friday. 

Derry Standard. Londonderry. L. U. No blocks. Id. 1836. Between 
4,0(X) and 5,000 guaranteed. 2s. 6d., It., Published Monday, Wednesday, 
and Friday. 

Devizes and IViltshire Gazette. Devizes. 

nesday, Thursday. 

Devon and Exeter Daily Gazette. Exeter. C. Circulates extensively 
thro\ighout the whole of Devonshire and Western Counties. No 
blocks. 1772. 3s. 6d., 52 insertions. Is. 4d. Tuesdays und Fridays. Id. 
other days Jd. 

Devon and Somerset VTeekly News. Gold Street, Tiverton, and 
Fore Street, Wellington. 1. Gives special attention to agincultiUTal 
and Hunting matter s, and contains a good digest of local and general 
news. Serial and Short Story weekly. Id. 1873. 2s., is. 6d. Wednes- 
day, Thursday. 

Devon Evening Express. Exeter. L. Is the oldest established in the 
West of England. No blocks, jd. 1866. 18,000 guaranteed. 28. 6d. 
Is. 3d. Daily. See also folio 689. 

Devon IHTeekly Times. Exeter. L. Circulates extensively throiighout 
the coimty of Devon. Id. 1861. 14,000 guaranteed. 38., Is. 9d. Thurs- 
day, Fridaj'. See also fuUo 689. 

Devon Post. Barnstaple, Devonshire. Contains local and general nevrB 
and tales. Take blocks across page. id. 1871. 3s., 2s. 6d. Saturdfcy 
afternoon. 

Dewsbury Chronicle and West Riding Advertiser. De^sbxiry. 
U. Oldest local paper. Take blocks. Id. 1864. Wednesday. 

Dewsbury Reporter and Series. L. Largest circulation of any news- 
paper publi^hed in Heavy Woollen District, Good comme cial and 
family newspaper. Id. 1858. Saturday. See also folio 089. 

Dewsbury District News. C. Id. 

Diss Express. Diss. I. Circiilates in Diss and siurounding towns. Take 
blocks. Id. 1864. 3,000. Thursday, Friday. 

Donoaster Argus. Doncaster. 8 pages, id. Tuesday evening. 28., £d. 

Doncaster Chronicle. Doncaster. C. All local and genend news. No 
blocks. Id. 1836. 8s.,ls. Ud. Thm>duy, Fiiday. 



Our special rates for an: lof the above will be sent on application. 



[For Abbreviations see page 399.] 

Doncaster Gazette. Doncaster. L. Largest circulation in the Division. 
Approved blocks on page 2 only. Id. 1786. 11,000 guaranteed. 3s., is. 
Thursday evening, Friday evening. 

Donegal Independent and Sligo, Leitrim, and Fermanagh 
Advertiser. Ballyshannon. I. Take blocks. Id. 1831. 1,000. Friday, 
Satur<lay. 

Donegal Vindicator. Ballyshannon. National. General and local news. 
Offieial Gazette for Co. Donegal. Take blocks. Id. 1889. 2s., Is. 
Thursday, Friday. See also folio 690. 

Dorchester Telegram. Dorchester. L. Id. Tuesday (eve of maiket 
day). Coimty town and aijiicultural district. 1855. 28. 6d. Take blocks ; 
trade (series) on application. See also folio 766. 

Dorking Advertiser and County Post. The only local paper published 
in Dorking. It circulates largely throughout the district of which that 
town is the centre. Blocks inserted. Saturday. Id. 1887. 

Dorking Journal. Dorking. C. All general and local news. Id. 1862. 
Monday, Tuesday. 

Dorset and Somerset Standard. 

Wednesday, Tbur.-^day. 



Sherborne. I. id. 5,0C0. 28., Is. 



Dorset County Chronicle. Dorchester. C. Local and general news 
agricultural intelligence, literar>' notices, &c. No blocks. Id. 1821. Trade 
advertisements. Is. (series 26). Wednesday. See also folio 630. 

Dover and County Chronicle, and Kent and Sussex Advertiser. 

Dover. C. Circulates throughout the counties of Kent and Sussex. Id 
1836. Friday, Saturday. 

Dover Express and East Kent News. Dover. Local and Kentish 
n«ws. Id. 1858. 5,000 (guaranteed average in 1901). Friday 7 a.m., 
Friday noon. 



Dover Standard and Kentish Advertiser. 

Friday, Saturday. 



Dover. C. Id. 1872. 



Dover Telegraph and Continental Traveller. Dover. C. Circulates 
generally throughout Kent and Sussex, also at Calais, Boidogne. and 
Ostend. Id. 1833. Tuesday, Wednesday. 



Take blocks. Id. 



C. Is the recognised county 



Downham Market Gazette. Downham Market. I. 
1879. Is. 6d., 9d. Thursday, Friday. 

Down Recorder. Downpatrick, Down, 
journal of Down. Id. 1836. Satiu'day. 

Driffield Observer. Driffield. L. id. 18f.3. 6d., 4d. Friday, Saturday 

Driffield Times. Driffield. N. Id. No blocks. 1860. 8,000 guaranteed. 
Is. 6d., Is. Thursday, Friday. 

Drogheda Argus. Drogheda. L. Home Ruler. News, serial tales, and 
poetry. Special attention given to local matters and meetings. 2d 18S6 
6,325. is. 6d., Is. Friday evening, Saturday. 

Drogheda Conservative. Drogheda. C. Advocates the agricultural and 
commercial interests of district through which it circulates, id. 1887. 
Saturday. 

Drogheda Independent. Drogheda. Nationalist. Largest provincial 
circulation in Leinster. Reports local news. Id. 1884. Saturday. 

Droitwich Guardian and Brine Bath Yisitors' List. Droitwich 
Id 1883. Thursday, Fiiday. 



Our special rates for any of the above will be sent on application. 



? 



I 




T 



424 



SUCCESSFUL ADVI-RTISING. 



[For Abbreviations see page 3;)9.j 

Dublin Dally Express. Dublin. U. Circulates in Dublin and the sur- 
ronuiiinK (listniT. and ^'onerally tbroujfbout Ireland; also ni London. 
Takt» bl.Mks. Id. 1W)1. 2-*. 6d. S. e also folio bid. 

Dublin Evening Telegraph. L. Take blocks. Jd. 1877. 30,000. Bs. 

Dublin Freeman's Journal. Daily. Dublin. Home Rule. Id. 1768. 48. 

Dublin Gazette. DubUn. Is an official paper. 3d. per sheet. 1711. 

Tuesday, Friday. 
Dublin Morning & Evening Mail. Dublin. U. Advocates agriciiltural 

commercial and mauufacturiu;^' interests, Jd. 1823. Daily. »ee also 

folio 65>1. 
Dublin Weekly Freeman. Home Rule. Take blocks, lid. 1817. 70,C0O. 

Thursday, Saturday. 13 at 3s. 6d. 

Dudley Herald. DiuUey. U. Circulates extensively in Dudley and the 
surrouiuiiuK (Ustrict. Id. lH6t;. 3.h., 2s. Friday, 8atuiday. Bee also 
folio 691. 

Dufftown News and Speyside Advertiser. Banffshire N.B. I. 

(tuaiantccl ..inulation i,(H»o. Business advts. ^ii,'*rtfed as follows : Per 
inch, 52 insertions 4id.26 6d., 13 9d., 4 Is. 6d., 1 is. 6d. Jd. 1894. Saturday. 
See also f<dio 692. 

Dukinfleld Herald. Asht(m-under-Lyne. Tlie only newspaper published 
in this important manufa<«turin^ district. lid. 3s., Is. 6d. Friday 
mornhi*?, Friday evening See also folio 660. 

Dumbarton Herald. Dumbarton. L. No blocks. Id. 1861. 
Wednesday. 



C. No 



Dumfries and Galloway Courier and Herald. Dumfries, 
blocks. Id. 1S()9. 2s. 6d. Wednesday and Saturday. 

Dumfries Standard. L. id. 1843. Wednesday and Satm day. 

Dundalk Democrat. Dundalk. National. Id. 1849. Friday, Saturday. 

Dundalk Examiner. Dundalk. National. 2d. 18£0. Friday, Saturday 

Dundalk Herald. Dundalk. I.C. Id. 1868. Friday, Saturday. 

Dundee Advertiser. Dundee. L. 72 to P6 columns. Column width, 2,^, 
lenKtii, i24. Colmnus to pa^e, 8-9. Ui. Daily. I80I. No blocks. Trade 
6s. 6d per inch See also folio 635. 

Dundee Courier. 1816. Daily. See also foUo 5:^6. 

Dundee Evening Telegraph. Dundee. L. 42 to 64 colnmns. Column 
Width, 2A ; length, 2t. Columns to page. 7-9 id. Daily. 1877. Ap- 
proved bl.)cks. Trade, es. 6d. per ii.cb. Blocks, 9s- 9d. per mch. See. 
also folio 635. 

Dunfermline Citizen. Dunfermline. L. Take blocks, id. 1^65 
is. 6d., 9d. Tuesday, Wednesday. 

Dunfermline Express. Dimfermline. Dunfeimline and district. L. id. 
1900. 9<1., 6d. Monday, Tuesday afternoon. 

Dunfermline Journal. Dunfermline. L. Circulates through whole of 
West Fife. Id. 1872. 9d., 6d. Friday, Satui'day. 

Dunfermline Press and West of Fife Advertiser. I. L. Report 
mining and local district news fully. Blocks taken. Id. 1869. 7,500. 
Kuiuuntccd. 2s. 6d., Is. Friday morning, SatiU'thiy. 

Dungannon News and County Tyrone Advertiser, id. Publishhig 
Offi<c- Cn kstown, Ireland. The oldest established haltpeiiny paper 
putUshed in the county. 4d. per mch. 8 pages. Wedne.sday, Tliursday. 

Our special rates for any of the above will be sent on application. 



PROVINCIAL PAPERS. 



425 



[For Abbreviations see page 399. j 
Dunoon. I. Id. 1876. 2,200. Is., 9d 



Thursday, 

I. Take 

Dunstable. L. Take 

Id. 



Dunoon Herald. 

Friday. 

Dunoon Observer and Argyllshire Standard. Dimoon 
blocks. Id. 1871. 2s. 6d., Is. Friday, Satiirday. 

Dunstable Advertiser and Weekly Reporter. 

blocks. Id. 1878. is. fid , 4d. Thursday, Friday, 
Dunstable Borough Gazette and Luton Journal. Dun.stable. I 
1865. Wednesday. 

Durham Chronicle and County Gazette. Durham. L. ^Peeial 
attention given to literary, mining and social questions. >(0 blocks, la. 
1820. Over 12,000. Thursday, Friday. 

Durham County Advertiser. Diu-ham. C. No blocks. Id. 1814. 
10,000. 3s., 2s. Thursday, Friday. See also folio 692. 

Dursley, Berkeley and Sharpness Gazette. Dursley. N. Id. 1878. 
4/KKj guaranteed. Is. 6d., 'M. Friday, Saturday. 

Eagle and County Cork Advertiser. Skibbereen. The largest Id. 
paper in the world. Good family newspaper for Ireland. Take blocks 
if cast soUd). Id. 1867. Thursday, Saturday. 

Ealing Gazette. Ealing. C. id. Saturday. 

Earlestown and Newton Examiner. Earlestown. L. Take blocks 
Id. 1882. 3s., is. 6d. Friday moniing, Friday evening. 

Earlestown Guardian. Earlestown. R. id. 1880. Is. 6d., 9d. Friday 
noon, Friday evening. 

Earlestown Observer. See also folio 763. 

Easingwold Advertiser and Weekly News. Easingwold. I. Circu- 
lates extensively throughout a large agriciUtural area. Take blocks. 
Id. 6,000. See also folio 694. 

East and South Devon Advertiser. Newton Abbot. I. Is the 
largest paper printed in the district. A compendium of district and general 
news. Take blocks. Id. 1863. 3,000. Is. 6d., Is. Saturday, Saturday. 

East Anglian Daily Times. Ipswich. I. Take blocks at double 
rates. Id. 1874. 15,000. 4««., 2s. See also folio 693. 

East Coast Visitor. Clafjton-on-Sea. Circulates throughout the sur- 
rounding seaside resorts. Blocks taken, id. Thirteen. 2s. Monday, 
Tuesday. 

East Cumberland News. Carlisle. C. All local news is fuUy reported. 
No blocks. Id. 1883. 15,000. 3s., 2s. Thursday, Friday. 

East End Newrs and Dock Directory. Goes among the dock officials, 
shippers, ic. .'-d. 1859. 6,000 weekly giuiranteed. 2s., Is. 4d. Tuesday, 
Wednesday. Friday, Saturday. 

East End News, Poplar, Stepney, and IVest Ham Borough 

Gazette and London Shipping Chronicle. 10,000 guaranteed. 

Circidates from Tower Bridge to Tilbury, and to numerous subscribers 

in the out-ports. Tuesday, and Friday. 
East Essex Advertiser and Clacton News. Clacton-on-Sea. N. 

Take blocks. Id. 1889. Friday for Saturday. 

East Grinstead Observer. East Grinstead. I. Full local news. No 
blocks. Id. 1881. 4,500. 2s., Is. 3d. Thursday, Friday. 

East Ham Echo. Head office : Manor Park. The only newspaper printed 
in the East Ham Urban District, wliich includes the parish of Little 
Ilford. Takes blocks. Id. 1895. Guaranteed circulrition, 2,000. Friday. 

East Ham Express. See Stratford Express. 



Our special rates for any of the above will be sent on application. 



R 



i 



i 



4- 



I 



I 



M 






I f' 



i» 



( 



>. 



426 



SUCCESSFUL ADVERTISING. 



[For Abbreviations see page 899.] 

East Kent Gazette. HlttinKboiirne. Gives full reports of all meetings 
bearing upon the welfare of the distriet, together with copious loeal news. 
Take bloeks. l.^d. 1854. 28, 6d., Is. Friday, Saturday. 

East Kent Times and District Advertiser.^ Bamsgate. C. Id. 1H6. 

Tuesday, \V\'(ln«'.s(lay. 

East London Advertiser and Tower Hamlets Independent. Fix 

Mile End Road. Largest paper in East London. Api)roved blocks 
page 2 only. Id. 1865. 2s. t>d. Friday, Saturday. See also folio 694. 

East London Observer. 2(iOA, Whitechaiiel Road, E. Goes to til 
classes of residents in the East End. Take bloeks. Id. 1857. is. ed. 
Is. 6d. Friiliiy. Friday. 

East Of Fife Record. Anstnither. L. Id. 1856. 3s., 2s. Tbuudoy 
Friday. 

East Riding Chronicle and Driffield Express. DrifiBeld. N. ?d. 
1871. 6d.. 5d. Friday, Saturday. 

East Riding Telegraph. Beverley. I. Light bloeks. Circulation 5 SCO 
guaranteed. Per inch. 1 2s., 1.) Is. .Sd. Id. Thursday, Friday. 

East Somerset Telegraph. Coleford, Somerset. I. Id. 1F59. Fiidtiy 
Saturday. 

East Suffolk Gazette and Eastern Counties Advertiser. Bcecles. 
I. Per inch, 18 Is. id. 1857. Monday. 

East Sussex Guardian and Battle Chronicle. Rattle, Sussex. I. 
Original articles on local topics. The news t)f the district is given \\ith 
great fulness, id. 1888. Thiirsday, Friday. 

East Sussex Journal. Lewes. C. Circulates in district. Id. 18(;3. 
Mondaj', Tuesday. 

East Sussex News. Lewes. I. Circulates in East Sussex. No bloc ks. 
Id. 185H. 2s. 6d.. Is. ed. Tliursday, Friday. 

Eastbourne Chronicle and Visitors' Record. Eastbourne. I. 
Circulates in Eastbourne and district. No blocks. Id. 1856. 2s. 6d. 
Is. 3d. Friday, Saturday. 

Eastbourne Express. Lewes. C. Circiilates in Eastbourne and dis- 
trict. Id. 1863. Is. 6d., 9d. Monday, Tuesday. 

Eastbourne Gazette. Eastbourne. I. Circulates very extensively in 
Eastbouine {lud ■(•ouuty. No blocks. Id. 1856. 38., 2s. Wednesday. 
See also folio 693. 

Eastbourne Illustrated Visitors* List and Guide. Eastbourne. N. 
Id. ls74. .Ss. (id.. '2s. «d. Friday, Suturdaj'. (In the summer season 
only : *'rom middle ol July to October) . 

Eastbourne Observer, id. 1892. 38., Is6d. Wednesday, Thiu^day. 

Eastbourne Standard. Eastbourne. C. Circulates in Eastbourne and 
district. Id. 1875. Published Satuiday n orning. V. T. Sumlield, 
publisher. 

Eastern Argus and Borough of Hackney Times. 519, Cambridge 
Road, E. I. in politics. Id. i860. 5,(«i(>. 2s., hs. 6d. Friday, rSatur- 
day. 

Eastern Counties Times and Ilford Mercury. Ilford. I. Take 

approved blocks. Id. 1893. 2s. 6d., Is. 6d. Fiiday, Saturday. 

Eastern Daily Press. Norwich, and 120, Fleet Street, E.C. The only 
morning daily in Norfolk. Deals mainly with large public questions. 
A thorough exponent of Liberalism. Id. 1870. Ss. ; 78 insertions. Is. 6d. 

Eastern Evening News. Norwich, and 120, Fleet Street, E.C. All the 
latest news, telegrams, markets, &c. id. 1882. 2s. ; 78 insertions, Is. 
Daily. 

Our special rates for any of the above will be sent on application. 



PROVINCIAL PAPERS. 



427 



[For Abbreviations see page 399.] 

Eastern Mercury. Leytonstone. I. Circulates throughout the Eastern 
suburbs of the Metropolis, and South-west Essex.^ id. 2s., Is. 6d. 
Monday, Tuesday. 

Eastern Post and City Chronicle. 16. Mile End Road, London, E. 
C. Takeblocks. Id. 1868. 12,000 guaranteed. 2s. 6d., Is. 6d. Friday. 
See also folio 501. 

Eastern Press. Govan, N.B. L. Id. 1890. Tliursday, Wednesday. 

Eastern Weekly Press. Norwich, and 120, Fleet Street. E.C. L. 

Advocates all measures for the benefit of the working classes, and 

especially of the agricultural labourers. Take blocks. Id. 1867. 3s , 
Is. 6d. Thiirsday, Friday. 

Eastwood and Kimberley Advertiser. Eastwood, id. 1894. 2.COO 
guar. 2s., is. Thursday, Friday. 

Ebbw Vale WTeekly Argus. Newport, Mon. id. Friday. 

Eccles Advertiser. Eccles. C. A good family paper. Contains articles 
on local 1 01 )i('s and free correspondence. Takeblocks. Id. 1853. 2s. 6d. 
Friday. 

Eccles and Patricroft Journal. Eccles. L. A good local, general. 
Uterary, and family journal of high position and first local importance. 
Id. 1874. ls.,9d. Thursday, Friday. 

Eccles and Patricroft I'elegraph Eccles. C.I. Id. 1895. 10,000. No 
blocks. Advertisements : 13 insertions, 2s. 6d. per inch per week : 26. 
2.S. ; 52, Is. 6d. Thursday, Friday. 

Eckington IVoodhouse and Staveley Express. Woodhouse. See also 

folio 745. 

Edinburgh Citizen and Portobello Advertiser. L. Id. 1864 
Thursday, Fiiday. 

Edinburgh Evening Dispatch. L. No blocks, id. 1886. Daily. 

Edfnburgh Evening News. I. No blocks. Id. 1873. 6 editions. 71,600, 
4s. 4(1.. 78 insertions, 2s. 6d. Daily. See also folio 695. 

Elland Echo. Brighouse. I. Full of local and district news. It gives 
hterary notices, with fashions and gossip. Takeblocks. Id. 1890. 6,500. 
18. 6d., lOd. Thursday, Friday. 

Elland News. Elland. L. Local and general news. 8 large pagee 
Advts., 1 week, Is. 6d., ; 13, Is. Friday. 

Eltham and District Times. Eltham. I. The paper for the district 
Id. 1881. 2s., Is. 3d. Thursday, Friday. See also folio 716. 

Ely Chronicle. Ely. L. Contains the local news of this important agri- 
cultural district fully reported. Id. 1876. 2s. ed.. 2s. Thursday, Friday. 

Ely Standard. Offices. Ely and March. I. id. Largest circulation in 
the district. 1872. Friday. 

Enfield and Edmonton Chronicle and Southgate and Barnet 
Herald. Enfield, Middlesex. L. Circulates throughout North Middlesex 
and Sou«i Herts. Approved blocks accepted. Id. 1898. Is. 6d.. Is. 
(52) 8d. Thursday night, Friday morning. 

Enfield Observer (Meyers). Enfield. Circulates iu Enfield and surround- 
ing parishes. Id. 1859. Is. 3d., yd. Friday, Saturday. 

English Lakes Visitor and Keswick Guardian. Keswick I Cir- 
culates through the lake district. Id. 1877. 2s., 6d. Friday, Saturday. 

Enniscorthy Guardian. Enniscorthy. Biggest and best newspaper in 
the clistnct. National. Takeblocks. Id. 1880. Satimlay. Rat«8:.52, 4Jd.: 
16, b(i. ; 13, 9d. Rlocks, 25 per cent extra. One of a series which form the 
strongest combination of provincial newspapers in Ireland. See also 
folio 652. 



Our special rates for any of the above will be sent on application. 



R 






!i 



ii 



I 

li 



it 



H 



428 



SUCCESSFUL ADVERTISING. 



fFor Abbreviations see paffe 399. | 

Enniscorthy News. Enniscorthy. N. Take blocks, id. 1866. Friday, 
Saturday. 

Bppintf Advertiser. Market Place, High Street, Epping, Essex. Having 

a Ijirge influential sale amongst farmers and suburban residents. 

Saturday. 1896. 1000. fid. per inch display for 13 week.s ; 26 and 52 by 

arrangement. See also folio 578. 
Epsom District Times and County Post. The only mid-weekly paper 

published in this important district. Circulates largely in Epsom, Ewell, 

Sutton, &c. Wednesday. Blocks inserted. Jd. 

Epsom Herald. Local edition of Siurey County Herald. Carshalton. C. 

Circulates throughout the district. Id. 1878. 2s. 6d., Is. 6d. Friday, 

Saturday. 
Epsom Journal. Epsom. C. Gives all local news at length. Id. 1862. 

Monday, Tuesday. 
Erith Chronicle and Belvedere Times. 58, Walmer Road Plumstcad. 

Erith Times. Erith. N. Contains all local and district news, and specially 
written critical and satii-ical notes. Id. 1882. 2s., Is. Friday, Saturday. 
See also folio 716. 

Eskdale Advertiser. Langholm, Scotland. I. No blocks, id. 1848 
Tuesday, Wednesday. Jkl., 6d. 

Essex Guardian. High Street, Ilford. Approved blocks page 2 only. Id. 

1894. 'is SatTirduy. 
Essex and Suffolk News. Colchester. C. Circulates throughout tlistrict. 

Id. 1867. Friday, Saturday. 
Essex County Chronicle. Chelmsford. I. The leading Essex paper 

No blocks. Id. 1764. 2s. 6d., Is. 3d, Friday. See also folio 696. 

Essex County Standard. Colchester. Id. 1831. Friday, Saturday. 

Essex Courier. Stratford, E. C & V. Takes blocks. Id. 1869. 2s. 6d., 
Is. 6d. Friday, Satiirday. 

Essex (East) and Halstead Times. Halstead. Circulates tliroughout 
two parliamentai'y constituencies, id. 1861. Circulation 2,500 gimranteed 
€0 be the largest in the district. Friday, Satiu-day. 

Essex Herald. Chelmsford. I. Second oldest paper in Essex. Takes 
blocks. Id. 1800. Is. 8<l., lOd. Tue.sday. See also foUo 696. 

Essex Independent. Chelmsford. I. Take blocks. Id. 1862. 2s. 6d., 
Is. 3d. Monday, Wednesday, and Saturday. 

Essex Newrsman. Chelmsford. N. Contains news, serial tales, &c> 
Take blocks, ^d. 1870. Is. h<1., lod. Friday, Saturday. See also folio 696. 

Essex Teletfraph. Colchester. L. Take blocks. Id. 1858. 2s. 6d., 2s. 
Monday, Tuesday ; Friday, Saturday. 

Essex Times. Bi-weekly. Romford. Neutral. Cuvulates throughout 
Ess«'X generally. No blocks. Id. 186;^. 6,000 guaranteed. 2s. 6d., Is 2d. 
Tuesday, Wediiesday ; Friday, Saturday. 

Essex IVeekly News. Chelmsford. I. (iood county paper giving all latest 
local and general news. No bk)cks. Id. 1862. 25,000 guaranteed. 38. 6d., 
Is. 6d. Thursday, Friday. 

Evening Argus. Brighton, Sussex. I. Special attention is paid to local 
news, but it contains all the features of an excellent independent, com- 
mercial, sporting, fashionable, and family paper. Take blocks. Jd. 1880. 
58 , 78 insertions, 28. Several editions daily. 

Evening Herald. |d- Diiblin. See also folio 562. 

Evening Post. Dundee. 190o. Daily. See also folio 536. 

Exmouth Journal (Freeman's). Exmouth. C. Id. 1862. 2b. 6d.,ls9d. 

Friday, Saturday. 
Evesham Journal and Four Shires Advertiser. Evesham. I. Cir- 
culates in the counties of Wonn^sttn", Gloucester. Wai-wick, and Oxford 
The only newspaper i)rinteil in Evesham. Pays great attention to local 
news. Take blocks. Ijd. I860. 10,000 guaranteed. 3s,, 2s. 3d. Friday, 
Satiu-day. 



Our special rates for any of the above will be sent on application. 



PROVINCIAL PAPERS. 



429 



[For Abbreviations see i)age 399.1 

Evesham Standard and West Midland Observer. Evesham. C. 

Take blocks. Id. 2s., Is. 6d. Friday. 

Exeter Evening Post. Exeter. Only Conservative evening paper pub- 
lished in the West of England, id- 1885. 3s. 6d., 2s. 6d. 

Exeter Flying Post. C. Contains all latest news, both telegraphic and 
local ; serial tales, ladies' column, etc.. and large selections of agricultural 
matter, kl. 1763. 3s. 6d., 2s. 6d. Saturday. 

Exmouth Chronicle. Exmouth. L. Circulates in Exmouth, Budleigh, 
Salterton and district. Id. 1882. Friday, Saturday. 

Falkirk Herald. Falkirk. L. No blocks. Id. 1846. 13,000. Wednesday 
Saturday. 

Falkirk Mail. Falkirk, N.B. I. L. No blocks. Id. 1866. 5,000. 2s. 
Is. Friday, Saturday. 

Falmouth Packet Lakes > and Cornwall Advertiser. Falmouth 
L.U. Oldest established paper in the district. Take blocks. Id. 1855. 
2,750 guar. Is. 6d., Is. Friday, Saturday. 

Farmers' Gazette. Dublin. 1842. See also folio 696. 

Farnworth Journal and Observer. Faniworth, Lancashire. L. Con- 
tains serial tales bj' the greatest novelists of the day. Id. 1860, Is. 9d, 
9d. Friday, Saturday. 

Faringdon Advertiser. Faringdon. Berks. I. A good family journal 
ol local and general intelligence. Take blocks. iJd. 1859. Is. 6d., 8d. 
Friday, Satiu'day. 

Farsley Echo. Farsley. kl. 1889. 2s., is. Largest circulation. Local 
illustrations. Blocks on back page only. 6d. W ednesday, Saturday. 

Faversham Mercury. Faversham, Kent. C. Contains weekly news, the 
latest markets, and all lojai intelligence of importance. Id. 1860. 2s., 
Is. 6d. Friday, Saturday. 

Faversham Newrs. Faversham. The ' Kews" pivesfidly all the local and 
district intelligence. Take blocks. Id. 1883. Is., 6d. Friday, Satiu-day. 

Fermanagh Times. Enniskillen C. Id. 1880. W^ednesday, Ihursday. 

Field Sports. 53, Victoria Street, Liverpool. Contains special reports and 
original articles on field sports of all descriptions, cycling, and general 
athletics, id. 1890. 

Fife Free Press. Kirkcaldy, L. Id. 1871, Friday, Saturday. 

Fife Herald and Journal. Cupar, Fife. Unionist. Id. 1822. ls.6d., Is. 
Wednesday evening. 

Fife News. Cupar, Fife. U. Id. 1870. Is, 6d., 9d. Friday, Saturday. 



Fifeshire Advertiser. Kirkcaldy 
Saturday. 

Filey Post. Filey, Yorkshire. 
Id. 1865. is.. 9d. Saturday. 

Finchley Free Press. I. ^d. 

Fishguard County Echo. N. 



N. 

1893, 
Id. 
Fleetwood. 



L. Id. 1838. 2s. 3d., 6d. Friday, 
Contains general and foreign news. 

Fridays. 



2,000 guar. 2s. 6d., Is 
1893. Thur.s«lay. 
No blocks. Id. 1843. 



38., 28, Tues- 



Fleetiwood Chronicle. 

days and Fridays. 

Fleetwood Express. Fleetwood-onWyre. L. Contains full reports 01 
local events; shipping interests well represented. Id. 1877. 3s., Is. 
Wednesday and Saturday. 

Fleetwood Gazette and News. (See Blackpool^ . 

Flintshire Observer, Mining Journal, and General Advertiser. 

Holywell. N. The oldest established newspaper in the coimty. Id. 
1865. 2s. 6d-, Is. 6d. Thurstiay, Thursday. 



Onr special rates for any of the above wrill be sent on application. 



■ - 



m. 



u 



li 



I 



li 

H 









430 



SUCCESSFUL ADVERTISING. 



[For Abbreviations see page 399.] 

Folkestone Express. Folkestone. I. Approved blocks, id. 1868. 2s. 6d. 
AniiomicemcutJ*, trade Is. 6d. i,00() guar. Only real local newspaper. 
Tiiesday, Friday. See also foUo 697. 

Folkestone Chronicle and Observer. I. Is the oldest and largest 

f)aper pixbli.shed in the town, and c(»ntains more news than any other 
ocal paper. Id. 2s. 6d., Is. Friday, Saturday. See also folio .'ve?. 

Folkestone-up-to-Date. Folkestone. 1894. 

Football News. Nottingham. See also folio 734. 

Forest Gate Gazette and Upton Chronicle. 98. Woodgrange Road, 
Forest Gate, E. In<iependent projjre.'^sive policy. Take blocks. Jd. 
1KS8. 4,000 guaranteed. Is., 6<l. Thursday, for Friday. 

Forest Hill, Sydenham, Penge, and Crystal Palace Times. Forest 
Hill, S.E. I. The only newspaper in the distiict inserting block 
advertisements. S. col. Is., D. col. 2s. id. 1879. '2s., Is. 3d. Friday. 

Forfar Herald. Forfar. I. L. No blocks. Id. 1877. is.. Is. Thursday, Friday- 

Forfar Review. Forfar. N. Id. 1S88. 28. 6d. Is. 6d. Thursday, Friday. 

Formby Newspaper and W^est Lancashire Coast Chronicle. 

Forniby. Id. 1S97. 2s., Hd. Friday. 

Forres, Elgin, and Nairn Gazette. Forres. L. Id. 1837. Tuesday, 
Wednesday. 

Fortwilllam Nemrs. Fortwilliam news, serials, special articles, women's 
column, church column, etc. Only local newspaper for the district. 
Takes blocks. Id. 18i>8. 2s., Is. Tuesday, Thursday. 

Framlingham YTeekly News. Fi-amlinghnni, Suifolk. N. Contains 
news of the wc»>k and has a powerful local circulation. Id. 1869. 
Is., 6d. Friday, Saturday. 

Fraserburgh Advertiser. Fraserburgh, N.B. N. Id. 1852. Is., 6d. 
Thuisday, Friday. 

Fraserburgh Herald and Northern Counties' Advertiser. Reaches 
a large agricultural and tisher population. Id. 1884. 3,000. Monday, 
Tuesday. 

Fulham and Walham Green News. 204, Hammersmith Road, W. 
The local paper for these districts. I. id. 18h2. 2s., Is. Fiidiiy. 

Fulham Observer. Broadway, Hammersmith, id. 1856. Es., Is. 9d. 
Friday. See also folio 767. 

Galashiels Telegraph. Galashiels. Nen-politi(al. No blocks. Jd. 1876. 
4,(XX>. Tuesday. 

Galloway Advertiser. Stranraer. L. Id. 1843. Is., 9d. Wednesday, 
Thursday. 

Galloway Gazette. Newton Stewart. C Id. No blocks. 1870. 2s. 6d. 
Friday, Saturday. 

Galway Express. Galway. U. Take blocks. Id. 1^53. Friday, Saturday. 

Galway Observer. Galway. N. Circulates in Galway, Clare, Mayo, 
Roscommon, and the provinces geuei*ally. Take blocks. Id. 1881. Is., 
yd. Friday Saturday. See also folio 698. 

Garston and IHToolton Reporter. St. Helens. C. Id. 1881. 3s.,ls. 6d. 
Thursdav, Friday. 

Garston Weekly News. Widnes. Circulates in Gaif-ton, Aigburtb, 
Allerton. Woolton, Taibock, Gateacre, Chidwall. Sptke. etc. Id. 1885. 
Friday for Saturday. 

General Advertiser, The. Dublin. Non-political and Unsectarian. 
Devoted exclusively to advertisements. No blocks. Gratis. 1837. 60,000. 
Per inch 6s., 13 insertions 38. each. Saturday. 

Glamorgan Free Press. Pontypridd. Id. Wednesday, Thursday. 



Our special rates for any of the above will be sent on application. 



PROVINCIAL PAPERS. 



431 



[For Abbreviations see page 399.] 

Glasgow Daily Herald. I. Largest advertising medium out of London. 

Doublecols., but no blocks. Id. 1782. 8s. See also folio 699. 
Glasgow Daily Mall. Glasgow. L. Id. Best medium for local, general, 

ccunmercial, trade, and shipping news. 1847. f>ee also foho 533. 
Glasgow Daily Record. Glasgow. Ad. I8J15. See also folio 533. 
Glasgow Evening Citizen. U.L. No blocks, id. 1864. 12 words 

6d., every additional word Jd. Four consecutive insertions for price of 

3. 5s. See also folio 545. 
Glasgow Evening Times. I. Gives all tte latest news, commercial and 

other intelligence. Special articles. Football editions on Saturdays. 

No blocks. Jd. 1876. 4s. See also folio 6i>9. 

112,924 guar. ^d. 1876. 
Id. 1887. 20,000. 2s. 6d. Friday, Saturday. 

Glasgow Saturday Weekly Citizen. U.L Take blocks. Id. 1842. 

6d. a line, .50 per cent, discount for series of 26. Thursday, Saturday. See 

als » folio 545 
Glasgow -Weekly Herald. I. Contains news of the week, together with 

onginal stories an<l other litt^rary matter, making an interesting readable 



|d. 1876. 4s. 
Glasgow Evening News. I. 
Glasgow Observer. Blocks. 



miscellany. Double col. advts., and approved blocks. 
Friday, Saturday. See also folio 699. 



Id. 1864. 68. 6d. 



Glasgow IVeekly 

Saturday. 

Glossop Dale Chronicle. 

Takes blocks. Id. 1859. 

Glossop 



Mail. L. Id. 1862. 275,000. Thursday evening, 



Glossop. C. Circulates through Derbyshire. 
Inch, is. 6d.; lines, 6d. Friday. 

C. No blocks. is. 6d., Is. 3il. Friday, 



Glossop Times. 

Saturday. 
Gloucester Citizen. I. Circulates in Gloucestershire and all the towns 

and villages of the suiTounding shires. Approved blocks iirst page only. 

Id. 1876. 3s., 12 months 6d. Daily. See also folio 547 . 
Gloucester Journal. Gloucester. L. Take blocks. Good local and 

general news. Id. 1722. 3s. 6d., Is. Friday, Satiurday. See also folio 

547. 
Gloucestershire Chronicle. Gloucester. C. Circulates extensively 

throughout counties. No blocks. Id. 1833. Friday, Saturday. 

Gloucestershire Echo. Cheltenham. C. Complete local reporting and 
telc^ri-aphic services. No blocks, id. 1873. 2s., Is. Daily. 

Gloucestershire Standard and Gloucestershire News. Gloucester. 

C. Id. 1870. Friday, Saturday. 
Goole Saturday Journal. Goole. N. No blocks, id. 1886. 2s.. Is. 

Saturilay, Saturday. 
Goole IVeekly Herald. Goole. C. Published in conjunction with 

a series of district papers, covering several towns and a large agricultural 

area. Gives all the local and district news. Read by all classes. Id. 

Thui-sday, Friday. 
Goole Wednesday Journal. Goole. N. id. 1891. 2 editions. No 

l>locks. 2s., Is. Wednesday. 
Goole Times. Goole. N. Take blocks. Id. 1853. 6,100. 38., 2s. 6d. 

Thursday, Friday. 
Gorey Correspondent. Gorey. N. Id. 1855. Friday, Saturday. 

Gorton, Openshaw, and Bradford Reporter. L. Circulates in Gorton, 
Openshaw, Bradford, &c. Ijd. 1866. 3s. 6d.,2s. Friday, Saturday. 

Govan Press. Govan, N.B. Approved blocks. Id. 1877. Friday. 

Barrow in Fumess. Id. 1881. 2s., 8d. 



Grange and Cartmell News. 

See also folio 598. 



Our special rates for any of the above will be sent on application. 



:l ■' 1 



'i 



r 



! 



■' 



432 



SUCCESSFUL ADVERTISING. 



f • 



[B^or Abbreviations see papre 399.1 

Grantham Journal. Grantham. I. No blocks. Id. 1854. 5.^., 2». 

Saturcbiy. See hIso folio 7(K>. 
Grantham Times and South Lincolnshire Gaiette. (iranthani L 

Contains all local news ot the week, lake blocks. Id. 1884. 28., la. 

Thursday, Fiiduy. See also folio 701. 
Gravesend and Dartford Reporter, (iravcscnd. L. CirciUates 

throuKhout the district. Id. 1856. 2s., Is. 6d. Friday, Saturday . 
Gravesend and Northneet Standard, id. iwu. ■■sooo 2s. 6d. to la. 

according to number ot iusLrtiuu:.. Blocks ac(ci)ted. Tluirsday. Friday. 

See also folio 701. 
Grays and Tilbury Gazette, (imys. N. id. 1884. Friday, Satiuday. 

Great Harwood Observer. (Ireat Hal'^vood. L. Tuesday, m columns 

;25 inches lon^?) Ad. \sm. Announcements, 3s. ]>er inch; trade (series), 

is. 6d. per inch, blocks and special positions extra. 
Greenock Herald. (Greenock. L. No blocks. Id. 1852. 6,000. .3s., 

Is. (id. Friday . Satiu'day. 
Greenock Telegraph. Oreenock. L. .]d. 1857. 4s., 78 insertions, 2s. 

Daily. 
Grimsby Daily Mail. V. Three editions daily. Largest circulation. 38., 

6 insertions 2s.. "io insertions Is. 6d. 

Grimsby Daily Telegraph. Is the only evening paper issued in Grimsby 
and t'leethorpes. with a population of 120.000, and is therefore'a very 
valuable meduim. ^1. See also folio 702. 

Grimsby Express. Hull. I. Jd. 4s Is. .3<1. Daily. 

Grimsby Gazette. Grimsby. U. Circulates in Grimsby and district. Id. 

1859. 3>. 8<l., 2s. Thursday, Friday. 
Grimsby News. Grimsby. L. Contains the latest shipping' news. A 
record ot local and district intelligence ; also a summary of jfcneral news. 
Tuesday. Friday, Id. 1873. 12,(mk). 3s., Is. fid. 

Grimsby Observer. 236, Victoria Street, Grimsby. C. Circulates in 

district. Jd. 1871. Thursday; early edition,. Wednesday. See also folio 

702. 
Grimsby Times. Grimsby. I. Enjoys the solid support of both political 

parties, id. Take blocks. 6,000 guaranteed. Friday evening. See also 

folio 702. 
Grimsby 'Weekly Express. Hull. I. Jd. 1878. 4s., Is. 3d. Friday, 

Satxu'daj-. 

Guernsey Advertiser. Guernsey. N. Id. 1869. Friday, Saturday. 

Guernsey Evening Press. St. Peter Part. Guernsey. Jd. 1?97. Circu- 
lation 25,000 weekly. Take blocks. Is. 6d. Only daily paper in Guernsey. 

Guernsey Independent. Guernsey. N. Id. 1889. Frithiy, Saturday. 

Guernsey News. Market Place, Gueni.sey. Chtirch of England. Contain.% 

local and general new*j, serial tales, &c. Take blocks. Id. 1873. 2,5<X). 

Is. 6d., 9d. Friday, Friday. 
Guernsey Star. Guernsey. L.C. Take blocks, id. 1813. PubUshed 

Tuesday , Thursday, and Saturday. 

Guildford Journal. Guildford. C. Id. 1861. Monday, Tuesday. 

Gwalia. Bangor, Wales, C. Circulates in every part of North and South 
Wales, ancl among Welshmen in all parts of the world. Pi-inted in 
Welsh. Id. 1881. Monday, Tuesday. 

Gwyliedydd. Rhyl. Id. 1877. Wednesday. 

Hackney and Kingsland Gazette. 440, Kingsland Road, N.E. L. id. 

1864. Three times a week, Monday, Wcdnesciay, and Friday. 
Hackney Mercury. 10, Tlie Grove, Mare Street, N.E. C. Id. 1885. 4,000. 

3s. 6d., 2s. Friday. 

Our special rates for any of the above will be sent on application. 



PROVINCIAL PAPERS. 



433 



[For A>)breviations see page 39ft.] 

Hackney Standard. 18, Median Road, Lower Clapton. N.E. C Take 
blocks. Id. 1S75. 5,(Xto. 2s. 6d., Is. 6d. Friday. 



Haddington. I. Best medium in 
is. ed., 1.*. Thnisday, Friday. 



Haddingtonshire Advertiser. 

county. Take blocks. Id. lJ-81. 

Haddingtonshire Courier. Haddington. I. Agricultural and local 

news. No blocks. Id. 1859. Over .5,700 giiar. 3s., Is. Thursday, Friday. 
Halesworth Times. Halcsworth. Suftolk. N. Confines it.self to local 

and general news, and an amusing miscellany. Id. If85. Monday 

Tuesday. 
Halifax Comet. Halifax. N. Take blocks. Jd. 1892. Is. 6d., lOd. 

Monday, Tuesday. 
Halifax Courier. HaUfax. L. Nc» blocks. Id. ia53. 6s., once; 26 times* 

.3s. Saturday. 
Halifax Evening Courier. Regent Street, Halifax. Only local daily, 6 

editions between 3 and 7 p.m. Take blocks, ^d. Once £s. ; 5 times 2s. 

Daily. 
Halifax Guardian. Halifax. C. Advocates the interests of agricAilture, 

coinmerce, and manufactures. No blocks, id. 1832. 6s., 4s. J^nOay, 

Saturday. 
Halstead and Colne Valley Gazette. Halstead. C. The news of the 

neighbourhood is fully given. Take blocks. Id. 1857. Is. 6d., 9d. 

W ednesday, Tliursday. 
Hamilton Advertiser. Hamiltcm, N.B. I. No blocks id. 1856. 30,000. 

4s. Stl., 2s. Friday, Saturday. 
Hampshire Advertiser. Southampton. C. Advocates the interests of 

a'Ticulturc, eoinmcn-ce, the navy, yachting, literatiu-e, and the t-hurch ot 

Eligland. No blocks. Saturclay, 2d.; Wednesday, Id. 1823. Fnday, 

Saturday ; Tuesday, Wednesday. 
Hampshire Chronicle. Winchester. N. Is the organ of local news and 

transactions of district. No blocks. 2d. 1772. 3s., Is. Friday, Saturday. 

Hampshire Herald, Alton Gazette, North and East Hants Adver- 
tiser. Alton. ('. Per inch: once. Is: 6d., 13 lOd. Id. 1885. 5,(00. Saturday. 

Hampshire Independent. Southampton. L. Special attention i.s gi^'en 
to .shipping, commerc-ial, yachting, and agricultural affairs. 2s o blocks. 
Id. 18.35. 3s., 2s. Friday, Saturday. 

Hampshire Observer. Winchester. Is a high-class county and local 
new.spaper. Id. 1877. Friday, 8 p.m. ; Saturday, 8 p.m. (64 cols). Two 
editions. Trade advertisement s. .')2 insertions, 9d. See also foho 703. 

Hampshire Post and Sussex Observer. Portsmouth. I. Full reports 

of local and district news, miUtury, and Parliamentary inteUigence. Iso 

blocks. Id. 1874. 10,000. Thursday, Friday. 
Hampshire Telegraph. Port.smouth. L. Good naval and militarj- news, 

and home, local, and foreign intclUgence. No blocks. 2d. 1799. 17,000. 

3s. 6d., 2s. 6d. Friday, Satiu-day. See also folio 7C3 
Hampstead and Highgate Express. Hampstcad, N.W. id. 1860. 

Saturday. 

Hampstead and St. John's Wood Advertiser. 75, Fairfax Road, 
NW N. Circulates throughout St. John's Wood, Kilburn, South and 
West Hampstead. Take blocks, ^d. 1880. 7,000 grar. 2s., Is. 
Wednesday, Thursday. 

Hampstead Record. I. Take blocks, id. 1889. 2s., Is. Friday, 
Saturday. 

Handsworth Chronicle. Handsworth, Birmingham. I. Contains all 
local and cUstrict news. kl. 1889. Friday, Saturday. 

Handsworth Herald. Birmingham. N. A local paper for Handsworth 
and district. Id. 1886. 2s. 6d., Is. Friday, Satuixlay. 

Our special rates for any of the above will be sent on application 



i\ 



1 



ti 



fr" M 






434 



SUCCESSFUL ADVERTISING. 



[For Abbrevlationa see paf?e 399.] 

Handsworth News. Aston, Binnin^ham. Id. Friday. 

Hants and Berks Gazette. BHsin^Htoke. I. Devotes a larife amount of 
simce to district news, and jrives spec-ial attention to a>frieultnral matter. 
Take small bloeks. Id. 1H7S. b,iMiO. Is. 6d., 8d. Friday, Saturday. 

Hants and Dorset Observer and Chronicle. Bournemouth. C. Id. 

2h., Is. Friday, Satiuday. 

Hants and Surrey Times. Aldershot. I. Take bloek.H. Id. 1879. 

Is. ()<1., s<i. Fri<luy, Satiirdjiy. 

Hants and Sussex County Press. Olfiees : Emsworih and Havnnt. 
Circulates in Portsmouth. Havant, Fareham. Petersfleld, ICmsworth, 
Chichester, and district. Auction and non-oftieial notices (Jd. per line; 
business and entertainment advts., once 2i*. 6d. per inch twice or more, 
28. per inch, 13 insertions at 1."^., '^6 at Pd., and .V2 at (5d. Id. Friday 
for Saturday. 

Hants and Sussex News, with which is incon)orate<l The Petersfleld 

IVeekly Neiws. Pet«'rstield, Hantt*. N. Circulates in the Border 
districts ol East and South Hants an<l West Sussex. Id. 1883. Tuesday, 
Wednesday. 
Hanwell Gazette. Hanwell. Id. Saturday. 

Harborne Herald. Birmiufrham Id. Friday. 

Harrogate Advertiser and Visitors* List. Hairo^jrate, Yorkshire. C. 
Contains news of the week, m<»re particidarly ]»ayinK attention to 
local events. Take blocks. Id. 1836. 2s., Is. 4d. Friday, Saturday. 

Harrogate Visitor. Harropate. Id. Friday. 

Harrogate Herald. HaiTopate, Yorkshire. L. Contains a con*ect 
list of visitors, and a careful summary of general news. Take blocks. Id. 
1847. 2s., Is. 4d. Wednesday. 

Harrow Gazette. Harrow. N. Double the circulation of any other 
paper in the district. Business advts. : once Is 6d. per inch 13 Is., 52 9d. 
Id. 185.'). Friday, Saturday. 

Harrow Observer (and series). Observer Printing Works, Station Road, 
Harrow. Friday. See also folio 704. 

Harrow Press. Loctil edition of Herts Standard. 

Harwich and Dovercourt Free Press. Harwich. N. Take blocks. 
^d. 1877. Friday, Saturday. 

Hariwich and Dovercourt Newsman. Har>^'ich. N. Contains the 
local news, and advcrti.sements with tales, varieties, visitors' list, A:c. 
Take blocks, jd. 1870. 2,500. Is., 6d. Friday, Saturday. 

Haslingden Gazette. Accriugton. Id. Saturday. See also folio 657. 

Haslingden Guardian. Haslingden, Lancashire. L. No blocks. Id. 
Anuouiut ni«nts 3s. per inch once; legal 6d. per line; business Is. per 
inch once. Saturday morning. See also folio 746. 

Haslingden Observer. Haslingdt^n. L. Sattirday, 72 columns (25 inches 
loi)}/). Id. Tuesday, .36 eolunms (25 inches long), Jd. 1866. Announce- 
ments, 3s. per iuch. Trrde (.series J , Is. 6d, per inch. Blocks and special 
l>()sitions extra. See also folio 658. 

Hastings and St. Leonards Advertiser. Hastings, Sussex. C. Con* 
t^ins local ai'ticles with local fashionable news. Take blocks. 2d. 1856. 
2,000. 3s., Is. 6d. Wednesday, Tlaursday. 

Hastings and St. Leonards Chronicle. Hastings, Sussex. L. Con- 
tains general and local news of the plat;es in wliich it circulates. Take 
blocks. Id. 1853. 4s., 2s. 6d. Wednesday. 

Hastings and St. Leonards News. Ha.stings, Sussex. I. L. Id. 184fi. 
Friday. 

Hastings and St. Leonards Weekly Mail and Times. Hastings. 

Li. Id. 1877. 8 pages. Saturday. 

Our special rates for any of the above will be sent on applica on 



i 



PROVINCIAL PAPERS. 



435 



f . 



[For Abbreviations see page 399.] 

Hastings Independent. Ha.stings. I. Contains reports of all local 
ev(;nts, and summary of general news. No blocks. Id. 1873. 2s., Is. 3d. 
Wednesday, Thursday. 

Hastings Observer. Hastings. I. C. A purely loc^al paper. No blocks. 
Id. 18o3. ll,<K>0guar. 2s. '^d., 2s. Friday, Saturday. 

Hastings and St. Leonards Weekly Times and Mail. Hastmgs. L. 
Contams local and district intelligence. Id. 1877. Friday, Saturday. 

Hawick Advertiser. Hawick. L. 1864. Is. 9d., 9d. Thursday, Friday. 

See also folio 7or). 



Hawick Express. Hawick. 
Thursday, Friday. 



L. Take blocks. 1*1. 1870. 3,000. 2s. 6d 

^d. 1882. Is. 8d. 



Hawick News and Border Chronicle. Hawick. L. 

8d. Fi-iday. 

Heanor Advertiser. Heanor. Id. 2s., 6d. Friday, Saturday. 

Hebden Bridge Times. Hebden Bridge, Yorkshire. N. A good general 
newspaper, devoting a large space to local news. Take blocks. Id. 1881. 
4,500. is. 6d., 6d. Thiu^day, Friday. 

Heckmondwike Herald. Heckmondwnke, Yorkshire. L. Contains a 
full report of all local news. Id. 1877. 6,000. is. Thursday morn., Thursday 
even. See also folio 706. 

Heckmondwike Reporter. L. Is a good commercial and family news- 
paper. No>)lo(ks. 1<1. 1S67. 3s. 6d.,ls. Friday, Saturday. See also folio 689. 

Hednesford Advertiser. Hednesford. N. Contains full reports of all 
local events. Jd. 1878. Is. 6d., 6d. Friday, Saturday. 

Hednesford Courier. OflEce : Cannock Road, Hednesford. Is the leading 
paper, ^d. 

C. id. 1876. No blocks. 

2s., Is. Friday, 



Helensburgh News. Helensburgh, N.B. 
Wednesday, Thiu^day. 



N. Id 



1895. 



Hemel Hempstead Advertiser. 

Satui'day. 

Hendon and Finchley Times. Hendon, Middlesex. N. Contains 
general and local intelligence. Id. 1875. Fiiday, Friday noon. 

Henley Advertiser. Henley-on-Thames. I. Take blocks. Id. 1868. 
2s. 6d., 6d. Thiu-sday, Friday. 

Henley and South Oxford Standard. Henley-on-Thames. Id. 1685. 
Is. (id., 6d. Friday. 

Herald and Visitor. N. Local paper for Hoylake and West Kirby. id. 
1889. 1,000 guar. Is. 6d., 9d. Friday mornings post, Friday evening for 
Saturday. 

Herald Cymraeg (Welsh Herald). Carnarvon. Take blocks. Id. 1864. 

Tuesday. 
Hereford Journal. Hereford. C. Treats fully of local matters. Tak« 

])locks. Id. 1713. 15,000. 4s., 2s. Friday, Satui'day. 

Hereford Mercury. I. Most popular penny paper published in City 
and Comity of Hertford. Contams everythuig of local and general 
interest. Take blocks. Id. 1770. 6,000. 2s. 6d., Is. Tuesday, 
Wednesday. 

Hereford Times. Hereford. L. The great advertising and family news- 
paper for the west midland covmties of England and the PrincipaUty of 
Wales. It has alreadv an extensive ciiculaticm throughout the United 
Kingdom, the British Colonies, America, and other parts of the world. 
Saturday. 2jd. 1832. See also folio 706. 



f 



i 

11 



-i: 



5 



I' 



Our special rates for any of the above vrill be sent on application. 



436 



SUCCESSFUL ADVERTISING. 



LFor Abbreviations see pa^e H99. ; 
Heme Bay Artfus. Heme Bay. Kent. C. Id. 189(>. Friday, Watiirdiiy. 

N. Id. 1H83. Per inch Is. : 13 



Friday. 



Heme Bay Press. Heme Bay, Kent, 
liisi'i'tions 10(1. each. Friday evenins:. 

Hertfordshire and Bedford Journal. Hitcliin. Id. 1873 

Hertfordshire Express. Hitcliin. Id. 1855. Friday. 

Hertfordshire and Hemel Hempstead Gazette, &c. N. The local 
iutclli{^'«'iut' <>t the town jiikI uciKlilxmrhood i?* well aiTanged. Id. 185». 
Friday. 

Hertfordshire Mercury. Hertford. L. Advocate's the interests of 
aKiicidtun- and all well-considered uicMsiircs tor social, moral, religious, 
and intellectual ciUtnre of the people. Take bUK'ks. Id. 1K34. 5,600. Friday, 
Saturday. 

Hertfordshire Standard. Ht. Albans. U. Circulates throughout Herts 
and adjoining counties. Take blot;ks. Id. 1877. 3s., 2h. 6a. (26) 2s. (6'J 
Is. «?d. Friday. 

Herts Advertiser and St. Albans Times. St. Albans. N. Id., 1855. 
2s. 6d., Is. 6d. Friday, Saturday. 

Herts and Cambs Reporter. Royston. N. One of the papers selected 
by the Hi'i'ts (Juurter Sessions for the inseriion of county notices. Id. 
1855. 3,500 Kiiaranteed. 2s., 9d. Thursday, Fri«lay. 

Herts and Essex Observer. Bishoj) Stortford. I. Devotes attention 
mainly to locai and county mattei*s. Take blocks. Id. 1861. 8,000 j?uar 
Fritlay. See also folio 707. 

Herts Guardian. Hertford. The Cons<>i*Aativ<> and county paper. Take 
blocks. Id. IMI. 4,tKX). Is. 6d., l.s. Friday, Satimlay. See also folio 7i 7. 

Herts Leader. Watford. Take blocks, ^d. issw. 4,500. 28. ; Is. Tuesday. 

Herts Mail. Hertford. IT. Circulates throughout Herts and Essex. Take 
blocks. Id. ; s>])ecial edition, thick papei, 2d. 2s. 6d. 'IS^ 2s. t26) Is. 9d. 
(.52) Is. 6d. \V ttnc^day 

Hexham Courant. Hexham. L. Largest circulation of any paper pub- 
lished in till' distiict. lAd. 1864. Saturday. 

Hexham Herald. Hexham. I. (lives mort'jreneral news, with full reports 
of all local and district inteUijJrence. Take blocks, lid. 1868. 4,00<J. 
I.S., 6d. Saturday. 

Heymrood Advertiser. Heywood, Lancashire. L. The local news of Hey- 
wood and the district is reported in this journal. Id. 1855. 3s., 9d. 
Thursday, Friday. See also foJio 707. 

Heywood News. Heywood. C and U. Id. 1892. Friday, 

Highland News. Inverness. L. Contains news. Highland News, Gaelic 
Page, &c. lUustitited. Take blocks. Id. 1883. 29,080 guaranteeil. 3s., 
2s. Satiu'day. 

Highland Times. Inveniess. L. Take blocks. 10,000, '2s , 9d. Tliursday. 

High Peak News. Buxton. N. Contains county and district news, 
notes, and re])oits. No blocks. Id. 1870. .3s. Friday, Saturday. 

Hinclcley Echo. Wednesday. Jd. CirciUates ii Hinckley and Pouth 
Leicestershire. 



Hinckley Times and Bosworth Herald. Hinckley. Leicestershire. I. 

Devoted to local news. Id. 18S9. 2.500. 2s., Is. 6«l. Friday. 

Hinckley Tribune. Office : Castle Street, Hinckley : head office : Tribune 
Buildintfs. Nuneaton, (iuaranteed largest circulation id. Wednesday. 

Hither Green and Catford Journal, id. 1901. is. Fridays for Satur- 
days. 

Hoddesdon Observer. Bishop's Stortford. 1894. Id. Thursday. See 

also loliu 7t»7. 

Our special rates for any of the above will be sent on application 



PROVINCIAL PAPERS. 



437 



[For Abbreviations see page 399.] 



Holborn Guardian. Id. 1869. 



Friday. 

449, Holloway Road, N. Id. 



1872- 



Holloway and Hornsey Press. 

'2s., Is. Thursday, Fi-iday. 

Holmflrth Express. Id. 1866. 2,300. 28., Is. Friday. See also folio 689. 

Holyhead Mall and Anglesey Herald. Holyhead. L. County paper. 
Take blocks. Id. Thursday. 

Horbury Free Press. Horbury, Yoikshire. L. Contains full reports of 
the local and district news. Take blocks. Id. 1873. 2s. 6d., Is. 6d, 
Fritlay, Saturday. 

Horbury Observer. Horbury, Yorks. I. Circulates over a thickly pop- 
ulated district engaged in manufacturing, mining, and ironfounding. 
Id. 1870. Approved blocks taken. 2s. 6d., is. Friday, Saturday. 

Horfield and Bishopston Record. Bristol. Circulates in best suburbs 
of northern Bristol. Gratis circulation. Approved blocks taken, id. 
4,500 guaranteed. Saturday. 

Horley Advertiser. I. Is the local paper for Horley, Charlwood, 
Biu-stow, Salfords, Smallflelds. Gatwick, Shioley Bridge, etc. The 
recognised paper for these districts. Enjoys a monopoly of circulation. 
Offices, Oakwood Road, Horley. Id. 1895. Is. Saturday. 

Horncastle News. Homcastle. C. Is an excellent family paper, and 
fully reports all the local and divi.sional news. Id. 1885. Friday, 
Saturday. 

Hornsey and Finsbury Park Journal and North Islington 
Standard. 36, Crouch Hill, N. C. Id. 1879. 2s., Is. Friday, 
Saturday. See also folio 708. 

Horsham Express. Horsham. C. Full local and district news. Id. 
1862. Monday, Tuesday. 

Horsham Times. Horsham. I. Advocates political and social questions 
independently. Id. 1882. '2s., Is. 6<1. Friday, Saturday. 

Horwrich Chronicle. Horwich. I. Is devoted to the interests of the 
town and di.strict, and is fiill of local news. Id. 1888. Friday. 

Hove Echo. 157. 158. Church Road, Hove. Larger circulation than that 
of many older papers, and is like Hove, still growing. See also folio 557. 

Hove Gazette. I. Oldest and best p^per published in this wealthy town. 
Id. Saturday. 3s., Is. 6d. Blocks taken. See also folio 709. 

Hove Gazette Dally Express. Every afternoon and evening, ^d. 

Howdenshire Chronicle and Pocklington llfeekly News and 
Market "Welghton Advertiser. Pocklington, Yorkshire. Contains 
full reports of all local matters, with a well-compiled summary of the 
general news of the week. Take blocks. Id. 1876. Friday. 

Howrdenshire Gazette. Howden, Yorkshire. I. id. 1863. 3s., 2fl. 6<1. 
Thursday, Friday. 

Howdenshire IBfeekly Herald. Market Place, Howden. C. Gives all 
local news, and circulates over a large area. id. Thursday, Friday 
morning. 

Huoknall Morning Star and Advertiser. Hucknall Torkard, Notting- 
hamshire. L. All the news of the district, general news, tales. 
&c. Id. 1885. Thursday, Friday. 

Huddersfleld Daily Chronicle. Huddersfield. London Office:— 18, New 
Bridge Street, Ludgate Circus, E.G. I. C. It is thoroughly independent 
in the expression of Conservative opinion. Only approved blocks. Id. 
1870. See also folio .5.">8. 

Huddersfleld Daily Examiner. L. 4 pages. Approved blocks |d. 
1851. 3,000. 3s. 4d. 13 weeks 328. 6d. Daily. See also folio 559. 



.*■ 



t'i 



Our special rates for any of the above will be sent on application. 






438 



SUCCESSFII. ADVERTISING. 



* , 



I 



f 



t 



[For Abbrt'viatioiis see paKe •J99.] 



Huddersfleld Weekly Examiner. L. 16 papos. Approved blocks 
14.(XH) trnarHiiti'cd. .'').•'. (id., !'». ikl. Fnday, Saturday. Heo also folio 559. 

Huddersfleld Weekly News. Huddersfleld. C. Its cohimns contain an 
excellent digest of the week's lu^ws, with one pafje of family readings. No 
blocks. Id. 1867. SatTU-day. See also folio 709. 

Hull and East Yorkshire Times. Hull. C. No blocks. Id. 3s. 6d., 2s. 

Hull and Lincolnshire Times. Hull. Eight editions. C. First-class 
family ne\vsi)aper. Contains all the latest news of importance. No 
blocks. Id. la*)?. 3(),(H>^). 3s. ed , 2s. : 52 insertions, Is. 6d. 

Hull Daily Mail. Hull. C. Largest circiilRtion guaranteed. Seven 
editi(»ns daily. No blocks. 1787. 30,000. ,3s. 78 insci'tions, Is. 3d. 

Hull Daily News. Hull. L. Enjoying the largest circulation of any 
daily paper in Hull. 4s., Is. Approved blocks accepted. 

Hull Eastern Morning News. Hull. I. Absolutely the only morning 
papn i)ublislu'd in Hull ami on the East Coast from Norwich to Newcastle. 
Advocates i)ublic measures on their merits. Id. 1794. 5s., 2s. Approved 
blocks accei)ted. 

Hull Daily Newrs ard Express. Hull. I- Absolutely the only Ad- 
Evening i)a]>»'r jxiblished in Hull on Saturdays ; the people's popular 
racing, cricket, and football paper. Approved blocks taken. 1870. 

Hull News Weekly. Hull. L. The largest and most extensively circu- 
lated FHniily .lounial published in the East Riding. 1852. 5s., 2s. Ap- 
proved blocks accepted. 

Hunslet and Hoi beck Neiws. Leeds. L. Circulates largely in the 

su>)iubs ot Leeds. Ul. issa. 1^. 6d., Is. Thursday, Frida.v. 

Huntingdon Advertiser. Htuitingdon. I. Circulates in Huntingdon- 
shire and Cambridgeshire. Id. W76. Is. 3ti., lOd. Thursday. Friday. 

Huntingdonshire and St. Neots Advertiser. St. Neots. N. Contains 
tlu" local news and general intelligence. Take blocks, ^d. 1878. 2s. 6d., Is. 
Friday, Fx'iday. " 

Huntingdonshire Post. High Street, Huntingdon. Is the official county 
organ. Take blocks. Id. 1869. 3,(XX). 2s. 6d., Is. Friday morning. 

Huntingdonshire Standard. Huntingdon. C. Official and coxmty 
notiee>. Full and special reports of all local news. &:c. Id. 1872. 2s. 6a. 
Is. 3d. Fritlay, Saturilay. 

Hunts and Cambs Observer. St. Ives. The only mid-weekly in the two 

counties. Take block-^. UX. Ijs90. l,8(x>. 2s. 6<l., Is. WeduesdJay moniiug, 
Wednesday noon. 

Huntly Express. Huutly, Scotland. I. No blocks. Id. 1863. 4.000. 
Is., 6d. Friibiy, Saturday. 

Hyde, Maple, and Glossop Reporter. Hyde. G.L, Take blocks. IJd. 

18W5. 38,(R)o. 2s., KKl. Thursday. Fritlay. 

Hythe and Sandgate Advertiser. Hvthe. I. Full reports of all mat- 
ters of local uiterest are given. Take blocks. Id. 1884. Is. 6d. Thursday, 
Fridaj-. 

Ilford Guardian, The. Ilford Hill, Ilford. Approved blocks inner pt ges. 

Id. 1H98. Fridays. 

Ilfracombe Chronicle and North Devon News. L. Contains the 
general news of the week. Take blocks. Id. 1860. Is. 6d., 9d. Friday 
Saturday. 

Ilfracombe Gazette and Observer Arrival List. Ilfmcombe. Circu- 
lates extensively in North Devon. Complete visitors' list. Take blocks 
Id. Tuesday, Friday. 



Our special rates for any of the above will be sent on application. 



PROVINCIAL PAPERS. 



439 



r 



[For Abbreviations see page 399.] 

Ilkeston Advertiser. Ilkeston. Circulates largely in the countic of 
Notlngham and Derby. Id. 1881. 7.r^)0. 2s. 6d., 9d. Fnday, Saturday. 

Ilkeston Pioneer. Ilkeston. C. Take blocks. Id. 1853. 5,000. Thurs- 
day, Friday. 
Ilkley Free Press. Otley. N. Id. 1872. Is. 6d., Is. Thursday, Friday. 
Ilkley Gazette. Ilkley. N. List of visitors and fxill local reports. Id. 



Dublin. Id- 
U. Id. 



isin. 1,*XI0. is. 6d. Saturday. 
Illustrated Irish Weekly Independent and Nation. 

1893. See also folio 562. 

Impartial Reporter and Farmers' Journal. Enniskillen. 

1808. .'>,<XX). Is. Tliursday. 

Indicator. 250, Harrow Road, W. Published thrice weekly. Take blocks. 
Id. im7. 15,000. 2s. 6d., 18. 6d. Monday, ^^ ediiesday, and Fnday. 

Invergordon Times. Invergorden, Scotland. L. Id. 1855. Wednesday. 

Inverness Courier. Inverness. L. U. No blocks. Id. 1817. Tuesday, 
Friday. 

Inverness Football Times. Inverness. Reports all local football, 
cricket, swimming, and other athletic items. The only athletic paper 
published ni the North of Scotland. Take blocks. Id. 1885. 2s., Is. 
Saturday evening. 

Ipswich Evening Star. Ipswich. I. Circulates throughout the district- 
Blocks, ^d. 18*3. 10,000. 3s., Is. Daily. 

Ipswich Journal. Ipswich. U. Take blocks. Id. 1720. 12,000. Saturday. 

See also folio 710. 
Irish Emerald. 90, Middle Abbey Street, Dviblin. Irish literarj' magazine. 

Tales, sketches, essays, poems, &c. Id. 1891. 20,0t»0 guaranteed. \V ed- 

nesday, Saturday. 

Irish Daily Independent and Daily Nation. Dublin, id. 1891. See 
ai.so folio 562. 

Irish News. Belfast. Id. 1855. Daily. 

Irish Times. Daily}. Dublin. L. C. No blocks. Id. 1859. 50,000. 6s., 78 
ins<*rtions, 2s. 6d. See also folio 564. 

Irish Tribune. Newcastle-on-Tyne. Advocates Irish National Inde- 
pendence, and the cause of labour generally. Oives full reports of all 
Irish news. Id. 1884. 20,000. 2s. 6d., 2s. Thursday, Satiu'day. 

Irish W^eekly and Ulster Examiner. Belfast, and 146, Fleet Street. 
London. H.R. Is pre-eminently the farmers' paper of the north and 
north-west of Ireland. Take blocks. Id. 1878. Friday, Saturday. 

Irvine and Fullarton Times. L. Id. 1873. Thiu-sday, Friday. 

Irvine Herald. Irvine, N. B. I. Contains local and district news, serial 

tales, etc. Take blocks and double colunius. Id. 1870. Thursday, 

Friday. 
Isle of Axholme Weekly Herald. Epworth. Jd. 1889. Over 2.000. 

The popidation consists of small freeholders mostly engaged as market 

gardeners. 

Isle of Man Examiner. Douglas. L. No heavy blocks, id. 1880. 
Business, 2s. Recognised as the Manx national paper. Ciindating 
throughout the Isle of Man and Liverpool. Thursday, Friday. 

Isle of Man Times. Douglas. I. L. The leading journal of the Isle of 
Man. Largest circulation. Take approved blocks. Daily, |d. ; weekly 
(Saturday moniiug) Id. 1848. See also folio 712. 






M 



ii 



i 




Our special rates for any of the above will be sent on application. 



ill!.'' 






440 



SUCCESSFUL ADVERTISING. 



[For Abbreviations sec page 399.] 



Isle of Viight Advertiser, Ryde and Ventnor Times, and 
Shanklin Gazette. Vt'iituor. The leatliu}? i)ai>er for the fashionable 
WMtorin^ Itlncos in tl»e south-ea8t of the island. Seen by thousands of 
visitors and a lar^e resident population. Visitors' lists for Ventnor and 
Shanklin. Id. 1857. Friday afternoon for Saturday. 

Isle of lATi^ht Chronicle and Sandown Visitors' List. Sandown. 
Tue only local ne\*>paper. Id. 1866. 2s. Thursday. 

Isle of Wight County Press. Xewpoit. C. Branch offices: Cowes 
Ryde, Sandown, Shanklin, and Ventnor. Circulates throuRhout the 
Island— ajrrncies in every village and in opposite coast towns. No blocks. 
Id. Circulation. 12,(K)0 to 15,000 guaranteed. Trade, Ac. per inch, once 
2s. 6d., 1.3 at Is. 6d., 52 at Is.; small ads., pivpaid. iO words for Is 
Saturday. 

Isle of Wight Express and County Paper. Newport, I. of W. The only 
Liberal Newspaper in the I.slan*!. Id. 1869. 3.00C>. 2s., Is. Friday, Friday 

Isle of Wight Herald. WestCowes. C. 1864. Id. Saturday. 

Isle of IVight Mercury and Ventnor Gazette. Ventnor. C. Contains 
alll local and island news, list of visitcns, and is the fashionable 
journal of the district. Id. 1865. 2s. Friday, Saturday. 

Isle of Wight Times. Ryde. Id. 1862. 6d. Thursday; See al.so folio 712. 

Islington Daily Gazette. 10, High Street, Islington. N., and 10, Gough 
S(iuare, EC. I. id. 1856. Daily. Saturdays excepted. Friday, 11 a.m. ; 
Friday afternoon. 

Islington Nemrs and Horsney Gazette. 10, High Street, Islington, N., 
and 10, Gough S(iuare, E.C I. Id. 1877. Thursday, Saturday. 

Jarrowr Express. Jarrow. LIT. Circulates extensively in Jarrow, Heb- 
bum, Wallsend, Howdon, Willington Quay, and district. Takes blocks. 
Id. 1870. 2s., Is. Thursday, Friday, 

Jarrow Guardian. JaiTow. L. Cii'ciUat<«s throughout the district. Take 
blocks. Id. 1872. 28, Is. M. Thursday, Finday. 



Jedburgh Gazette. Jedburgh. L. L^ 

Is. Friday. 



Take blocks. 
•Jd. 



Id. 1870. Is. 6d. 
1815. 2s. 6d., JH 



Jersey Times. Jersey. Daily. C. Take blocks 
insertions, Is.. 8d. See also folio 713. 

Jersey Express. Jersey. N. A successful advertising medium : low 
rates. Circulated all over the Island. J d. 1860. Prepaid advertisements, 
12 words, is. IS. 61. Daily. 

Jersey Weekly Express. Jersey. N. Read by all classes ; also 
extensively purchased for posting to all parts of the world. 1864. 
H. 6d., Is. " See also folio 714. 

C. Take blocks 



Jersey W^eekly Press. Jersey 

Thursday. Friday. 



Wick. 



John O'Groat Journal. 

Thursday, Friday. 

Johnstone Advertiser. Johnstone, N.B. 
2:^ 3d , 6d. Thursday, Friday. 

Keighley Herald. Keighley. C. Circulates throughout the district 

1873. 2s., Is. Thursday, Friday. 

Keighley News. Keighley. Circiilates in Keighlev and a'l the surround- 
ing manufacturing towns and agricultural districts of Airedale and 
Craven. Id. 1862. 16,2.50 guaranteed. 3s.,l8. 6d. Friday, Saturday. 



Id. 1855. 2s.6d., is 3d. 

No blocks, id. 1836. 4s. 28. 6d. 

Jd. 1889. 2,150 guaranteed. 

Id. 



Kelso Chronicle. Kelso, N.B. L. No blocks 
day, Friday. 

Kelso MaiL Kelso, N. B C 



Id. 1832. 2s., 4jd. Thurs- 
Id. 1797. Wednesday evening. 



Our special rates for any of the above will be sent on application 



PROVINCIAL PAPERS. 



441 



[For Abbreviations see page .389.] 

Kendal Mercury and Times. Kendal. L. CirciUates in Kendal and 
throughout the county. Take blocks. Id. 1735. Thursday, Fnday. 

Kenil worth Advertiser. Kenil worth. I. Circulates in Kenil worth and 

its vicinity. Id. IK'W. 2s. Gd., Is. 6d. Friday, Saturday. 

Kensington Express and West London Examiner. 2()4, Hamnier- 
smHli Road, W. C. Circulates in Kensington, Belgravia.West Kensmg- 
ton Fulham, Chelsea. Nottmg Hill, Ba.vswater, etc. Take blocks. Id. 
1883. 3,000. 2s, is. Thursday, Friday. See also folio 715. 

Kensington Free Press. 17, Ball Street, Kensington, W. Local News. 
Gratis 6,0(K). 2s. 6 i., Is. Wednesday, Tlmrsday. 

Kensington News. 4, Bedford Terrace, W. I. No blocks. Id. 18W. 
Thuis<lay, Saturday. 

Kent and Essex Globe. Gravesend. ^d. See also folio 7ol . 

Kent and Sussex Courier. Tunbridge WeUs. C. Take blocks Id. 
1872 12,000 guaranteed. 2s 6d., 2s. Friday. Covers a large district, and 
is lead by all classes. See also folio 715. 

Kent and Sussex Post. Hawkhurst. C. Take blocks. Id. 1*81. 1,600. 
Is , 6tl. Friday morning, Friday evening. 

Kent Artfus. Pullen's. Ramsgate. I. Reports all local events in district 
with ut partiality. Id. 1873, 4,000. ls.6d.,ls. Saturday. 

Kent County Standard. Maidstone. N. Contains full news and well- 
written articles, and is conducted with impartiabty. Take blocks. Id. 
1873. 6,(00. 2s., Is. 6d. Saturday. 

Kent County Examiner and Ashford Chronicle. Ashford. I. (100 
established agencies in East and Mid-Kent. Circulates largely among a 
good class of Kentish residents. Id. 1884. 28. 6d., Is. 6d. Thursday, 
Friday. See also folio 567. 

Kent Herald. Canterbury. L. Id. 1792. is. 6d., Is. Wednesday, Thursday. 

Kent Mail. Lewes. C. Tuesday, and Friday, Id. ; Saturday, 2d. 1859, 
IS. 6d., 3d. Monday, Tuesday, Thursday, Friday, Satiuday. 

Kent Messenger. Maidstone. A good general and family paper. Circu- 
lat" throughout West, and Mid-Kent, and in East Kent. Few ap- 
proved blocks on special terms. Id. Estabhshed neariy half-a-cen tury. 
Seven times the cii'ciUation of any other newspaper published m the 
county town of Kent guaranteed. 28. 6d., Is. 6d. Wednesday, Fnday, 
Saturday. See also folio 569. 

Kent Times and Chronicle and Maidstone Advertiser. Maidstone, 
^e leading Conservative paper published m the county town of Kent. 
Saturday Announcements, 2s. 6d. per inch ; trade (series) , Is. Blocks 
per in. Is. 6d. Id. 1876. See also folio 716. 

Kentish and Canterbury Chronicle. Canterbury. L. Id. 1768. Is. 6d. 
is. Friday, Satiuday. 

Kentish Express and Ashford News. Ashford. N. Ciiculates 
throughout Kent. Contains full county and local news. No blocks. Id. 
1855 35,500 guaranteed. Friday, Saturday. See also tolio 568. 

Kentish Gazette and Canterbury Press. Canterbiuy. I. Circulates 
tlmmghout the county. Take approved blocks. Id. 1717. 2s., Is. Fnday. 

Kentish Independent. Woolwich, Kent. L. Devotes much attention to 

tine tu-ts and literature. 2d. 1834. Friday, Saturday. 
Kentish Mall. Deptford. L. Id. 1862. 2s., Is. 9d. Thiu-sday, Friday. 

Kentish Mercury. Greenwich, S.E. C. County paper for Western 
Division of Kent and S.E. London. Approved blocks m large advertise- 
ments only. Id. 1833. 20,000 guaranteed. 28.6d.,28. Thursday, fnday 

Kentish Observer. Canterbury. C. Take blocks. Thmsday and Saturday, 
Id. 1832. Wednesday night, Friday afterioon. 



Our special rates for any of the above will be sent on application. 



R2 



u 

i ! 



1 



II 



^ 



i 



442 



SUCCESSFUL ADVERTISING. 



[Vov Abbreviations see \my;e ;399.] 
Kentish Press. Lowishain. id. 1893. Satimljiy. 

Kentish Telegram, and Deal, Walmer, Dover and Sandwich 
Visitors' Guide. Deal. li. Circiilate» amon^ all classes. lake 
block.-*. Id. 185H. Scalt'OfoharKcsouapplieation. Wednosday. 

Kerry Evening Post. Tmlee. C. 2d. 1774. Published Wednesday and 

Satunlay. 
Kerry News. Tralee. Jd, 1893. 4d. Monday and Thnrsday. 
Kerry Sentinel. Tmlee. National. Id. 1878. Published Weilnesday and 

Sntvirila\ . 
Kerry Weekly Reporter. Tralee. L. lid. 188;^. 6d. Friilay, Saturday. 

Kettering Guardian. KetterinK- O. Cirenlates throuKhoiit the tli.striet. 
No blocks. Id. iN'^'i. 2s. 6d., Is. Thursday, Fiiday. Hee also folio 7(V). 

Kettering Leader and Observer. Kettering. Smart readable paper. 

News chit-chat, stories, &c. ; special attentitni to trade and aKncultnre. 

Take blocks. Id. 1879. 4,500. 2s.6d., 9d. Thnrsday, Friday. 
Kidderminster Free Press and Dudley Chronicle. Brierley Hill, 

►Stattord.-hiri'. L. Id. 1H5:!. Friday, Sutiuday. 
Kidderminster Shuttle. Kiddermhister. I. Circulates in Kidderminster 

and district. Id. 1870. Friday, Saturday . 
Kidderminster Sun. Kidderminster. C. Circiilates throughout district 

Take approved blocks. Id. 18;3«;. 3,(X)0. Friday. Saturday. 
Kidderminster Times. Kiddenninster. I. Circulates in Kidderminster 

aiKl district. IJd. 1867. 12,000. 5s., 2s. Friday, Saturday. 
Kilburn Post. Kilbum. C. Circidates in Paddin>ft<»u. Chelsea, Hamp- 

stead, and Willesden. Take blocks, ^d. 1886. Is., UHl. Thui-sday, 

Friday. 
Kilburn Times. Kilbum, N.W. N. Circulates in the north-west suburban 

district. Take ai.proved blocks. Id. 1868. 2s. 6d.. 2s. Thiu-sday. 

Friday. 



Naas. I. 2d. 1879. 
Kilkenny. N. Id. 



Kildare Observer. 

Kilkenny Journal. 

and Saturday. 

Kilkenny Moderator. Kilkenny 

Saturday. 

Klllarney Echo. N. id 

Kilmarnock Herald. C. 

Thursda>-, Friday. 

Kilmarnock Standard. 

2s., Is. (id. Satiuday. 

Kilrush Herald. Kilrush 



Is. 6d., Is. Fritlay, Saturday. 
1767. 6d. Pubhshed Wednestlay 



C. 1814. Published Wednesday and 

1899. 6d. Friday, Saturday. 
Kilmaniock, Scotland. Id. 18R». ls.6<l., Is.Sd. 

Kilmarnock. L. No blocks. 1.3,000. Id. 1863. 
L.I. 2d. 



Kilwinning Chronicle. 

district news, serial tales 
and double columns. Id. 

Kingsbridge Gazette. 



Id. 1854. Thursday, Friday. 



1877. Friday, Saturday. 

Kilwinning, N.B. I. Contains local and 

A valuable and cheap medium. Take blocks 

Thxirsday, Friday. 

Kingsbridge. C. 

Kingsbridge Journal. Kingsbridge. L. Tlie local and general news is 
well repeated anil epitomised. Take blocks. Id. 1886. ls.6d., ls.3<l. Thurs- 
day, Satiuday. 

Kings County Chronicle. Parsonstown. XJ. 2d. 1845. Thursday. 

Kingston and Surbiton News. Kingston-on-Tliames. 28 columns. Jd. 
Wedne.sdavs (as uiul-weckly edition ot Surrey Comet). 18^1. Announce- 
ments 2s. inch ; Trade (seiies) is. 

Kingston and Surbiton Guardian. Kingston-on-Thames. L. General 
(Ustrict news. id. 1!H»1. 1o,(mk> guarantt^ed. Is. Saturday. 

Our special rates for any of the above will be sent on application. 



PROVINCIAL PAPERS. 



443 



1885. 2s., 9d. Monday, Tuesday. 
8,500. Tuesday, Wednesday. 
Castle Douglas. I. 2d. 1868. 28. 



[For Abbreviations see page 399. J 

Kington Gazette. Kington, Hereford. I. Id. 1860. Monday, Tuesday. 

Kinross-shire Advertiser. Kim-oss, N.B. N. Id. 1847. 3s. Friday, 
Saturday. 

Kirkcaldy Mall. Kirkcaldy. L. Jd. 

Kirkcaldy Times. L. Jd. 1876. 

Kirkcudbrightshire Advertiser. 

Is. 9<1. Tliursday, Friday. 

Kirkintilloch and Lenzie Mercury. Kirkintilloch. I. 1895. 3,000. 
Jd. Friday, Saturday. 

Kirkintilloch Herald and Cumbermauld Press. I. Wednesday. 
8 pages. Id 1883. Approved blocks inserted. Trade 6d. Guaranteed 
circulation stated privately. 

Kirriemuir Observer, Kirriemuir. TJnsectarian. Contains local news 
tales, &c. No blocks. Gratis. 1869. 2.000 guaranteed. Is., 9d. Thurs- 
day, Friday. 

Knaresborough News, Wetherby. I. Cii-culates in Knaresborough 
Harrogate, &c. Id. I860. 2s. 6d., Is. 6d. Wedne.sday, Thiirsday. ' 

Knaresborough Post, Harrogate. L. Circulates in the district. Take 
blocks. Id. 1863. 2s., Is. 4d. Friday, Satiirday. 

Knowle Journal. Birmingham. N. id. 1893. 



Knutsford. C. Id. 



Saturday. 
1874. 2s., Is, 



Friday, 



2s. 6d. Thursday, Friday. 
I. Nobloek.s. id. 1865. 4s., 28. 



Knutsford Advertiser. 

Saturday. 

Knutsford Division Guardian, The. Knutsford is the head of the 
Parliamentarv Division, with important county biiildings. Wilmslow 
and Alderley Edge are sutuirbs of Manchester, with resident gentry and 
prosperous tradesmen. 1860. Wednesday and Saturday. 

Lakes Chronicle. Windermere. (Westmorland). C. Gives a full list 
of visitors to the Lake District and the seaside resorts of Grange-over- 
Sands, Seascale, and St. Bees dvuing siunmer months, id. 1875 
2s., Is. Wednesday. 

Lakes Herald. Ambleside. Id. 1880 

Lanarkshire Examiner. Lanark. 
Friday, Satiu-day. 

Lancashire Daily Post. Preston, Lane. L. Latest telegraphic, home 
and foreign news, market and commercial intelligence. Certified circula- 
tion in 1899 over 70,000. Blocks by arrangement. |d. 1886. 4s., 78 insertions 
Is. 3d. Daily. See also folio 571. 

Lancashire Journal Series. See also folio 505. 

Lancaster Guardian. Lancaster. L. Good local, district, and general 
news. No ]>iocks. Id. 1837. 2s., Is. Friday, Saturday. 

Lancaster Observer and Morecambe Chronicle. Lancaster I 
V No blocks. Id. 1861, 8,800 guaninteed. 2s , Is. Thursday, Friday. 
Lancaster Standard. Lanca.ster. Tlie only Conservative paper in the 
district. Admits double column advertisements and display tvve as 
well as blocks. Id. 8,000. 2s., Is. Friday morning's post, Friday See 
also folio 717. 

Langport and Somerton Herald. Langport. I. No other paper 
published within a radius of 12 miles. Id. 1855 2s., Is. Fridaj-, Saturday. 

Larne Reporter. Lame L.U. Id. 1865. Saturday. 

Larne Times. Lame. C. Take blocks. Id. 1892. 5,000. Is 6d 9d 
Frldaj', Satiu'day. ' ' 

Launceston IBTeekly News. Launceston. C. Circulates in Launceston 
and adjacent districts of Cornwall and Devon. Take blocks, id 1856 
Is. 6d., Is. Friday, Satvirday. 



Our special rates for any of the above will be sent on application. 



li 



R2 



B-, 






if 



444 



SUCCESSFUL ADVERTISING. 



[For Abbreviations see pa^e 399.] 

Layford Leader, and Roscommon, Leltrim, and Westmeath 
News, The. l.OW) k'uaranteed. Id. Advts. is. 6il. per inch. Saturday. 

Le Bailliatfe de Ouernesey. Guernsey, id. 1880. Friday, Saturday. 

Leamington Advertiser. T.eamington. I. Circulatosin Leamin|.'ton. 
and all the surrounding districts. Id. 1842. Is. 6d. \V ednesd«y, Ihurs- 
day. also daily edition. ^ ^ t 

Leamftntfton Spa Courier and Warwickshire Standard. Leaming- 
ton C Circulates through Leuuniij-'ton and the «-..unty, also the 
neighbouring countie.s. No blocks. Id. 1828. 3s., Is. 9d. ; 26, Is. 6d. ; 
52, IS. 3d. Friday noon, Friday. 

Leamington, Warwick and District Daily Circular, id. weekly. 
21,000 guaranteed. f>s., 3s. Sec also folio 574. 

Leamington, Warwick and District "War Messenger." Daily, id. 

Friday- See also folio 717. , , . . 

¥ ttAttiAfViAfLd Advertiser and County Post. The only local paper pub- 
^i^hefArLafl^ri^mi It circulates'^largely in Leatherhead, A.htead, 

MSehan^andthroughoi^^ Blocks inserted. Saturday. Id. 

tahhiiov FrAA Press. Ledbtiry. I. Circulates in Ledburj' and neigh- 
^*b?Soo^l Id.lSS 28.6d.ls^. Monday, Tuesday. See also folio 704. 
Ledburv Reporter. Ledbury. N. Goes amongst all classes, agriculture 

espcdalbBhx.kH taken. Id. 1896. Saturday. See also folio 704. 
Leeds Dally News. I^eds. C. Jd- 1872. Guaranteed 100,000. 7b. 

3s. 6d. See also tolio 718. , m ^.,^ 

Lee Journal. Id. 1899. Is. Friday for Saturday. See also folio 720. 
Leeds and Yorkshire Mercury. Leeds. L. 1718. Home and foreign 

new? London letter, Pariiamentary notes. To the stock and money 

SSkets(Eiiglish and American) a large space is aUotted, and local and 

;S^mercial"fntelligence receives ^Pf }«1 -*f "^^^;^;,i,^\l^irn^ ^^"^^^ 
taken for single or double column. id. 1< 18. See also loiio /i.«. 

i.Aod8 Mercurv W^eekly Supplement. A paper for everj- home. 
Apart from stone? and other original litcraiT matter, it contains a 
^!.e?s home and foreign news. Full reports of local events. Take 

blocks. Id. Saturday. . -r ^ ^ ..i, v. 

Leeds Saturday Journal. Leeds. N. Circulatesm Leeds and through- 
ont Ym-kshh-e Laiiea.shire. and Lincolnshire generally. Kl. 
Si E'^'Seds 59,005^Jertifled. ' 78., 28. 6d. Wednesday, Thursday. See 

Leeds ' Times. Leeds. Circulates extensively through the cmmty of York, 
also th? surrounding counties. Id. 18:W. 32,im. 7s., 3s. Saturday. 
Leeds Weekly Express. Leeds. L. Large agricultural connectMm. 
Take approved bhK'ks. Id. ia57. 68., 3s. Saturday. 

Yorkshire Post. Albion Street. Leeds. C. Tlie leading morning 
paper of the North of England. Id. 1754. 70,000 to 8(^»,000. Daily. 



Leeds 



1 Yorkshire W^eekly Post. An exceUent family newspaper. 

\ Illustrated. Id. 1754. Friday. 



f Yorkshire Evening Post. The leading evening paper in 

- Yorks. Circulation 200,000. id. 

Leek Post. Leek. C. The only official Unionist organ in North Stafford- 
shire^?whkh returns five Unionist members, . Has a large circulation 
uS^) in a silk manufacturing and agriculttira district. Take approved 
blS! Id 1885. 2s. (id., is. Friday for Satimlay. See also folio576. 

¥--.ir Times and Cheadle News. Leek. All district, local and general 
,u.ws ^fhe first imptTprinted in Leek and still without a rival. Take 
KkB. Id. 1870. 4,000. 38., 18. Friday, Sat virday. 

Our special rates for any of the above will be sent on application. 



PROVINCIAL PAPERS. 



445 



[For Abbreviations see page 399.] 

Leicester Advertiser. Leicester. C. .A pproved blocks. Id. 1842. 58., 
Is. 9d. Friday, Saturday. 

Leicester Chronicle. Leicester. Circulates in all the towns and villages 
in Leicestershire and the Midland Counties. Approved blocks. Id. IblO. 
36,000. 3s., is. 9d. Friday, Saturdtiy. 

Leicester Daily Mercury. Leicester. L. No blocks, id. 1874. 

Leicester Dally Post. Leicester." L. Only morning newspaper. Nobkcks 
Id. 1872. 

Leicester Journal. Leicester. C. Advocates agricultural, commercial 
and manufacturing interests generally. Approved blocks. Id. 1753. 
4s. 6d., Is. 6d. Thursday, Friday. 

Leicester Times. Leicester. C. Illustrations, id. 1896. 10,00C. Per 
inch, once 2s. 6d., 13 insertions Is. 3d. each. Friday. Blocks inserted. 

Leigh-Burghs' Pilot. Leith. L. Id. 1864. Friday, Saturday. 

Leigh Chronicle and South Lancashire Advertiser. Leigh, Lan- 
cashire. N. Local and general news. Id. 1852. 5,ooo. Is., 9d. Thur.sday, 
Friday. 

Leigh Journal and Times. Leigh. L. Reports of local meetings and 
events, has a good selectit)n of general news, serial stories, by the most 
brilliant novelists of the day. Id. 1871. Is. 9d., 9d. Thursday, Friday. 

Leigh Observer. Union Street, Leigh, Lanes. Only Conservative paper 
in Division. Approved blocks. Id. Advertising rates on apphcation. 
Friday. 

Leighton Buzzard Observer. Leighton Buzzard. I. Take blocks. Id. 

1»61. Monday, Tuesday. 

Leighton Buzzard Reporter. Leighton Buzzard. L. Id. 1878. 3s. 6d., 
Is. 9d. Friday, Saturday. 

Leinster Express. Marj'boro', Queen's Co. I.U. Unsectarian. 12p8ges. 
72 columns. Contains local and general news, sporting and agriciiltiual 
notes. Take blocks. Sd. 1831. 4,000. 2s., Is. Friday, Saturday. 

Leinster Leader. Naas. I. National. 2d. 1880. 5,000. Is. 6d., Is. Friday. 
Saturday. 

Leinster Reporter. Tullamore. N. Id. 1859. Saturday. 

Leith Commercial List. Leith. N.B. N. 1798. 2s., Is. 3d. Daily. 

Leith Herald. Leith. . U- Take blocks. Id. 1846. 3s., Is. Friday. 

Leith Observer. Leith. I. Blocks. Id. 1696. Once, 2s. per inch: 52 
times, is. Friday, Saturday. 

Leitrim Advertiser. Mohill. L. 2d. 1856. Wednesday, Thursday. 

Leltrim Observer. Can-ick-on-Shannon. National. Take blocks. 2d. 
1890. 2,3CKJ guar. 9d., 6d. Thursday, Friday. 

Lennox Herald. Dumbarton. L. Id. 1861. 2s., 4jd. Friday, Saturday. 

Leominster Neiws. Leominster. I. Circulates in Leominster and 
district. Id. 1880. 3s., Is. Thursday, Friday. 

Lewisham Gazette. N. id. 1879. 2s., is. 9d. Thursday, Friday. 

Leytonstone Express and Independent. Le>^onstone. I. Id. 8 pages. 
1876. 2s. 6d., 2s. Thiusday, Friday. 

Lichfield Mercury. Lichfield. N. Circulates in Lichfield and district. 
Take blocks. Id. 1814. 7,000. 2s. 6d., lid. Thursday, Friday. 

Limerick Chronicle. Limeinck. C. Circulates extensively throughout 
the city and county of Limerick, also Clare, Watertord, &c. No blocks, 
id. 1766. PubUshed Tuesday, Thursday, and Saturday. 

Limeriok Leader, id. 1888. Monday, Wednesday, and Friday. 



Our special rates for any of the above will be sent on application. 






I 



u 
) 



i £l 



5 



* 



l- 




hI 



1 1 



11 

H 
fi 



n 



! 

f 



J 

i! 
N 



fi 



446 



SUCCESSFUL ADVERTISING. 



[For Abbreviations see page 399. J 



Limerick lATeekly Echo. 13, Sarfleld Street, Limerick 
for advertising. Ciniilates in Limerick, Clare, Tipi 



A cheap medium 

^ )erary, and Kerry. 

Posted largely to the United States and to tlie "Colonies. Id. 1897. 
10,000. Price per inch, once Is., 13 times yd. Latest for advts. Thnrsday, 
Friday. 
Lincoln Dally Echo. U. Jd. 1893. The only cotmty daily newspaper. 
Lincoln Leader. Lincoln. L. Id. 1896. Thureday, Satiuday. See also 

folio 720. 

Lincoln, Rutland, and Stamford Mercury. Stamford. N. Advocates 
the interest of agricnltiire and commerce. Id. 1695. 40,000. 5s. 6d., 48. 
Pxiblishctl on Thursday for Friday. See also folio 721. 

Lincolnshire, Boston, and Spalding Free Press. Hall Street, 

Spalding. I. Established 50 years. Just enlarged by lo long columns. 

Sixty tlumsand readers in Lincolnshire. Cambridgeshire, Noithanipton- 

shiiv, and Norfolk. Blocks, pages 2 or 3. Id. 3s.,ls. 6il. Monday, 

Tiiesday. 
Lincolnshire Chronicle. Lincoln. I. C. Circulates in eve r>Mo\\n and 

village in the county. Tuesday, id. ; Friday, Id. ; Saturday. Id. 1832. 

17,(KX» g\iaranteed. 3s. 4d., Is. td. Mimday, Tuesday; ILursday, 

Friday ; Friday, Saturday. 
Lincolnshire Echo. Lincoln. An evening paper, popular in the town and 

all throiigh the county, ^d. 1893. One inch 2s. ; 13 insertions Is. 

Lincoln Gazette and Times. Lincoln. U. Circulates largely in every 
town and villa^'e in the North and Mid-Lincolnshire and generally 
throu!.!:hout the surrounding counties. Id. 1859. 16,000. 2s. Cd., 28. 
Thursday, Friday. 

Lincoln Saturday Chronicle. Lincoln. This is essentially a working 
man's paper. Contains a vast amount of reailable matter and full 
accoimts of cricket, football, and other sports. Id. 3s. 4d., Is. 8d. Fn- 
day, Saturday. 

Lindsey and Lincolnshire Star. Brigg. L. Circulates in Brigg, 
Gahisboro', the Scuntlioipe Iron District, and the villages of North 
Lincolnshire and North Notts. Advocates Liberal and Progicssive 
principles, and contains all the latest local and general news. Id. 1889. 
Saturday. 

Lisburn Standard. Lisl)um. C. Contains news, religious information, 
serial tales, i^v. Illustrated. Take blocks. Id. 1876. 2s., Is. 6d. 
Friday for Saturday. 

Littlehampton Gazette. Littlehampton. C. Id. 1893. Fridays. 

Littlehampton News. Littlehampton. N. Is chiefly devoted to the 
locjil news, and contains li.sts of visitors, time and tide tables, &c. lake 
blocks. Id. 1869. Is., 9d. Satxirday. 

Littleport Gazette. Mjuch. I. Gives full information of all matters 
connected with the di.strict. Id. 1879. 2s. 3tl., Thursday, Friday. 

LiYerpool Daily Courier. Liveri)ool. C. Circulates generaUv through 
the county of Lancashire, and the neighbouring coimties. No blocks. 
Id. 1808. 6s., 4s. See also folio 721. 

Liverpool Daily Post. Livei-pool. L. Its reports are ample and 

(omplete, and no feature likely to add to its importance, as the principal 

leader of public opimon in Liverpool is omitted. No blocks. Id. 1855. 

6s. 6d., 4s. 6d. See also folio 722. 
Liverpool Echo. Daily. Livei-pool. L. An evening paper, and one 

of the most popular in the town and district. Jd. 1879. 6s., 4s. See also 

folio 72 '. 
Liverpool Evening Express. Liverpool. C. Circulates in Liverpool 

and the suburbs, towns, and villages of South-west Lancashire. No 

blocks, id. 1870. Daily. 



Our special rates for any of the above will be sent on application. 



PROVINCIAL PAPERS. 



447 



[For Abbreviations see page 39*). l 

Liverpool Journal of Commerce. Livei-pool. N. Circtilates in all 
the seaports of the world, and is the leading commercuU paper m the 
provinces. Id. 1861. 6 insertions at .3s., 2s. 6d. Blocks extra. Daily. 
Liverpool Mercury. Liven)ool. Daily and w.H'kly. L. Circulates 
throughout Lancashire, and all the surroundmg counties, also m the 
North Takes blocks in both editions. Daily, Id. ; weekly, Id. 1811. 
Daily ; Friday, Saturday. See also folio 577. 
Liverpool Review. Liven>ool. I. Cij-culates hi Liven^ool, Birken- 
heml, and the counties of Lancashire and Cheshii'e. Take blocks. Id. 
1868. ' 3s., 28. 6d. Thursday, Saturday. 
Liverpool "Weekly Courier. Liveri)Ool. C. No blocks. Id. 1808. 6s., 48. 

Friday, Satniday. See also folio 721. 
Liverpool "Weekly Post. Liven)ool. L. Contauis all the local and 
trereral news, political and other articles, with much readable matter, 
ami two or three serial stories. No blocks. Id. 1S78. 23.1,000. 13s., 6s. 6d. 
Thurs<hiy, Saturday. See also folio 7:^2. 
Llandudno Advertiser. Llandudno. I. Take blocks id. 
2s. 6(1. Thursday, Friday. Only paper printed in Llandudno 
Llandudno Register and Visitors' Herald. Llandudno. 
Visitors' List in the season. Take blocks. Id. Saturday. 

60 columns. 



1875. 4,00c 
Full 



L. 



Id. 



Llandudno and W^elsh Coast Pioneer. ColwynBay 

Thursday for Friday. 19(X». 2s. (!d., Is. 3d. 
Llanelly Mercury. Llanelly, L. Id. 1891. 10,0(X). Thursday. 
Llanfalrfechan and W^elsh Coast Pioneer. ColwynBay. eucols. Id. 

Thursday for Friday. 1900. 2s, 6d., Is. ;5d. 
Llangollen Advertiser and North Wales Journal. Llangollen. I. 
(Miculates in Denbighshire, Merionethshire, and North Wales. Only 
English newspaper between Llangollen and Aberystwyth. Takes approved 
blocks. Id. 1860. 2s. 6d., Is. 
Llanrwst Free Press. Llanrwst. See also folio 688. 
Llanrwst and Welsh Coast Pi :>neer. ColwynBay. 60 columns. Id. 

Thursday for Friday. 1900. 2s. 6d., Is. 3d. 
Loftus Advertiser. Loftus. 1. Circulates in L»^ftus and the Cleveland 

ironstone district. Id 1876. 2s., is. 6d. Friday, Saturday. 
Londonderry Sentinel. Londondei-rj-. C. N<» blocks. Id. 1829. 

Published Tuesday, Thui-sday, and Satmxlay. See also toho . 22. 

Long Eaton Advertiser. Long Eaton. L. Has the largest sale^ of axiy 

paper in the town and district where it circiUates, and is therefore the best 

advertising medium. For terms, apply Manager. Fnday, Saturday. 

See also folio 723. 

Longford Independent, Westmeath and Roscommon Advertiser. 

Longford. N\ Contauis local and general news, lake blocks Id. 

1868. 2s. 6d.,2s. Fiitlay. 

Longford Journal. Longford. C. 2d. 1839. Friday, Saturday 



Longton, Staffs, I. Unsectariaa Id. 1888- 

L. Id. Saturday. 

L. Cu'culates in the northern 
Is. 6d., is. 3d. Wednesday, 



Longton Times and Echo. 

'2a., 18. Friday, Saturday. 

Loughborough Examiner. Loughborough. 

Loughborough Herald. Loughborough. 

division of Leicestershire. Id. 1880. 

Thursday. 
Loughborough Monitor and News. I. Ciiculate^ in Loughborough 

afid district. Id. 1861. 4s., is. 6d. Wednesday, Thiu-sday. 
Loughton and District Advertiser. Lou^hton. Essex. Saturday. 

Series of papers. Only local official medium, bee also folio 678. 



Our special rate* for any of the above will be sent on application 



5 



7 

•I 



« i 



J I 



n 



Ill 



I ) 



ll 

i 

, i 

\i 
t 

i 
i 



448 



SUCCESSFUL ADVERTISING. 



[For Abbreviations see pa(?e 399. J 

Louth and North Lincolnshire Advertiser. Louth. C. Contain» 
all local and country news, general information. &c. Take blocks. Jd., 
Id. 1«>9. 5,000. Wednesday ; Fritlay for iSaturday. 

Louth and North Lincolnshire News. Practically the only paper 
circiihitinf? in the seaside resorts of Mablethorpe and Sutton. Advertise- 
ments boldly displayed. Id. 1859. 5,000. Is., 9d. Friday mcining, 
Friday afternoon. 

Louth Times and News. Louth. L. Reports fully the local and public 
events of tht week, and contains leaders and ((nrespondcncc on local 
topics. Id. 1869. 5.000 ptiarantecd. Is., lOd. Thursday, {Saturday. 

Lowestoft Journal, County Record and Visitors' List. Lowestoft. 
I. Ample reports of all local proceedings, and items of interesting news. 
Id. 1873. 5,500 j?uaranteed. 28., Is. Thursday, Friday. 

Lowestoft Standard. Lowestoft. C. Take blocks. Id. 1882. 28. 9d., Is. 9d. 
Friday. See also folio 594. 

Lowestoft IVeekly Press. Lowestoft. L. Full reports of all matters of 
local interest, special attention driven to shippinf? and fishinj? intelligence. 
Take bl(»cks. Id. 1886. 2s., Is. Thursday, Finday. 

Ludloiw Advertiser. Ludlow. N. Circulates in Ludlow and the anr- 
rounding towns. Id. 1855. 28., 9d. Friday. Saturday. 

Lur^an Mail. Lurgan. Ireland. C. Blocks taken. 2.000. 2s., 9d. Fub- 
hshed Friday for taturday. 

Lurgan Times. Lurgan. I. Take blocks, id. 1877. 2,0C0 guaranteed. 
28., Is. 6d. Wednesday. Saturday. 

Luton News. Luton. L. Good advertising medium. Jd. 7,0C0. 2s., 
Is. Thursday. 

Luton Observer. Luton. I. Jd. 1896. 5,000 gtiaranteed, 

Luton Reporter. Luton. I. Circxdates in Luton. St. Albans Bedford 
and.district. Take blocks. Id. 1874. 7,000. 2s., lOd- Friday morning. 

Luton Times. Luton. C. Contains full reports and leading articles on 
local topics, and the news of the district. Id. 1855. 2s., Is. Ihursday, 
Fridaj'. 

Lydney Provincial News. I. id. and Id. Is., 9d. Friday. 

Lydney Observer. Lvdney. I. Circulates throiiphout the Forest of 
Dean and (iloucester-shire.' Jd. and Id. 1873. Thursday. Friday. 

Lyme Regis Mirror. Lyme Regis. N. Circulates in Lyme Regis. Char- 
mouth. &c. Contains local, district, and general news, serial tales, and 
the list of visitors to neighbouring watering places. Take blocks. Id. 
1879. Is. 6d.. Is. Friday, Saturday. 

Lymington and South Hants Chronicle. Lymington. N. Id. 1867. 
Wedj lesday . Thursday . 

Lymm Observer. Warrington. See also folio 763. 

Lynn Advertiser. King's Lynn. C. Circtdates in Lynn and generally in 
Ni>rt(»lk, and the bordering counties. Take blocks. 2d. 1840. 6,C00. 
guaranteed. 4s., 3s. Friday. Satiu"day. 

Lynn News and County Press. Lynn. L. Contains all local and 
district news, general news, illustry.tions, &c. Take blocks. Id. 1860. 
5,5(^10 guarant'?ed. 2s. 6d., Is. Friday, Saturday. 

Lynton and Lynmouth Recorder. Lynton. N. Take blocks. Id. 

1874. Is. 6d., Uxl. Monday. Tuesday. 

Lytham Times, Khlrkham Chronicle and St. Anne's-on-Sea 
Gazette. Lythum. N. Circulates in West and North- West Lancashire. 
Id. 1821. .'H., Is.ltThursdiiy, Friday. See also folio 7i3. 



Our special rates for any of the above will be sent on application* 



PROVINCIAL PAPERS. 



449 



[For Abbreviations see page 399.] 

Mablethorpe and Sutton Advertiser. Mablethorpe. L. Contains^ 

local intelligence and complete list of visitors in the season. Id. 1884. 

18., lOd. Friday, Saturday. 
Macclesfield Advertiser. Macclesfield. L. C. Circulates in Macclesfield , 

Congleton, and the surroimding districts. Id. 1868. 2s. 6d., Is. 6d. 

Friday. 
Macclesfield Chronicle. Macclesfield. L. Contains the local and 

district news, and circulates throughout the district. Wednesday, .^d. ; 

Friday. Id. 1877. Is. Tuesday, Wetlnesday ; Tlmrsday, Friday. 

Macclesfield Courier. Macclesfield. C. Circulates throughout the 
populous districts of Cheshire. No blocks. 2d. 1811. 7,0CX>. 52 inser- 
tions, Is. Friday and Saturday. 

Magnet. Leeds. N. Circulates throughout Oreat Britain, Ireland, &c. 
Take blocks. Id. 1866. 7,500 gimranteed. 2s., Is. 9d. Friday, Saturday. 

Maidenhead Advertiser. Maidenhead. N. Circidates throughout East 
Berks and South Bucks. Id. 1869. Tuesday, Wednesday. 

Maidstone and Kentish Journal. Maidstone. C. Oldest and leading 
paper in Kent, containing news from all parts of the county. Id. ; on. 
superior paper, 2d. 1786. 2s. 6d., 2s. Thiu^day, Saturday. 

Maldon Express. Maldon. N. Contains news, serial tales, &c. Take 
blocks. Id. 1872. Is. 8d., lOd. Friday, Saturday. See also folio 696. 

Malton Gazette. Malton. I. CirciUates in Malton, and the North and 

East Ridings of Yorkshire. Take blocks. Id. 1854. 3,000. Is. 6d.. 9d. 

Friday, Saturday. 
Malton Messenger. Malton. N. Circulates in Malton and vicinity, and 

throughout the North and East Ridings of Yorkshire. Id. 1854. 

6,000 guaranteed. Is. 6d., Is. Friday, Saturday. 

Malvern Advertiser. Malvern. L. Circulates in the district aroiuul the- 
Malvern Hills. Id. 1855. Friday, Satvu'day. 

Malvern Gazette. Id. 1898. ls.6d. Friday. 

Malvern News. Malvern. C. Circtdates in the district around Malvern 
Hills. Take blocks. Id. 1860. 5,000. 4s., 2s. Friday, Satiu-day. 

Manchester City News. Manchester. N. Tlie local intelligence of the 
city and district, and the leading literarj' and artistic joiuiial. No blocks. 
Id. 1864. 6s. 6d., 4s. 4d. ; Special po.sitions, 13s.. 98. 9d. Saturday. 

Manchester Courier. Manchester. C. Circulates through the whole of 
Lancashire and the surrounding coimties. Daily, Id. ; weekly, %vith 
supplement 2d. 1825. Daily, 8s. ; 78 insertions, 4s. Weekly, 8s. 

Manchester Evening Chronicle. An up-to-date evening paper, id. 

Tra' e 6d. i)er line. 
Manchester Evening Mail. Manchester. C. Circulates generally in 

Manchester and the Northern and Midland coimties. Take blocks, id. 

1874. 68. ; 78 insertioiis, 38. 

Manchester Evening News. Manchester. I. The leading evening 
journal in the provinces. No blocks, id. 18C8. Daily. 

Manchester Guardian. Manchester. L. Very complete commercial 
intelligence. Home and foreign news ; special Parliamentary' reports. 
No blocks. Id. 1821. Daily. See also folio 581. 

Manchester Journal of Commerce. Manchester. The first and only 
shipping paper pubUshed iji Manchester. 2d. 1894. See "Liverpool 
Journal of Commerce." Advertisements are inserted in both papers at 
the one charge. 

Manchester South District Advertiser. Manchester. Circidates in 
Manchester and disti-ict. Id. 1884. Is. Thursday, Friday. 



I i 



■; J I 



' 1 



' 



A 



I 






it 

ll 



Our special rates for any of the above will be sent on application. 



I 



> I 



.} 



It 



;^ 



H 



, !' 






1 1 



450 



SUCCESSFUL ADVERTISING. 



[For abbreviations see paf^e 399.] 

Manchester Weekly Times. Maiu'hester. Ciiviilatos largely In 
ManchoHttT and tlu' surroundinjr counties. Id. 1^57. 60,000. 8d. 
52 at M. i><>r line. Tlnusday, Friday. 

Man of Ross. Ross. C. Contains loeal aiid preneral news. st>nal tales, &e. 
Takr blocks. M. \sr>r>. l.soo. is., lod. Wednesday, Tlmrsday. 

Mansfield and North Notts Advertiser. Mansfi(>ld. L. Contains a 
novel, continued from week to week. Take blocks. Id. 1871. 4,500. 28.. 
Is. Tluirsday, Friday. See also folio 724. 

Mansfield Reporter. Mansfield. C Contains oiiginnl notes and full 
reports of all local matters of interest. Take blocks, id. 1857. 2s. 6d., 
Is. Tlinrsday, Friday. 

Manx Grocer. Douglas, llie or^an of the Isle of Man Grocers and Provi- 
sion Dealers' Association. Weekly. 

Manx Sun. Donplas. C. 1S21. First i>ai»er published in Isle of Man. 

National and ecclesiastical. Take blocks. 2-*. Friday. Satui'day. See 

al.so folio 724. 
Margate and Rams^ate Gazette Keble's;. Margate. C. ijd. 1870. 

( )v<r (i,o<K^. 2s. (Id., Is. 2d. Friday, Saturday. 

Margate l¥eekly News. Margate. I. id. Friday. 

Market Harborough Advertiser. Market Harboroii^h. V. Local and 
flisttict news t'ully rtportcd. Id. 18.54. 2s. 6d., Is. Saturday, M«mday. 

Market Rasen Mail. Market R{i.s«mi. N. Contains condense<l ivports of 
all the imT)ort«nt intellifrcnce of tlu' week, both lo«-al and foreign. Take 
blocks. 1(1. IHhti. 2.0<»<t {guaranteed. Hd Friday. Satur<lay. 

Marlborough Times and Wilts and Berks County Paper. Marl- 
borough. N. Circulates in Wilts, Berks, and Hants. 7.500 guaranteeti. 
Friday, Saturday. 

Marylebone Mercury, and West London Gazette. 63, W>ynionth 

Street, Portland Place, W. 
Maryport Advertiser. Maryport. Cuxulates in Marj'port and West 

Cumberland genei-Jilly. Take blocks. Id. 1852. 2s., Is. Frichiy. 

Maryport News. {>h, Senhouse Street, Marj'port. L. Take double column 
(lisi)lay and approved blocks. Id. 5,000. 2s., KhI. Friday, Saturday. 

Mayo News. Westpoi-t. Nationalist. Id. 1892. 2,600. Friday, Saturday. 

Meath Herald. Kells. C. Id. 1845. Blocks taken. Is. 6d., Is. Friday, 
Saturday. 

Melton Mowbray Journal. Meltim Mowbray. Id. 1854. 5s., 2s. 

Friday, Satvu'day. 
Melton Mowbray Mercury. Leicester. L. Id. Is. 6d. Wednesday, 

Thursday. 

Maicon Mowbray Times and Yale of Bel voir Gazette. I. Melton 

^vlowbray. 1. Take blocks, id. 185i». 2s. 6d., Is. 6d. Thiu-sday, Friday. 

Melton Mowbray Weekly News. Melton Mowbray. Non-political. 
Contains local and district new.s, sporting notes, general news, and serial 
tales ; cheap medium. Admits double-column advertisements and 
blocks. Jd. Is. Tuesday, Wednesday. 

Merchant Service Review. A shipowner's paper. 26, Union Street, 
Liverpool (etlited by Harry E. .Tones). 2d. .'»s. Thursday, Saturday. »See 
also folio 682. 

Merioneth News and Herald. Dolgelley. County Paper. Take 

blocks. 1(1. Thursday. 

Merthyr Express. Is the ol 'est e.stabhshed and leading newspaper in the 
great and po^)ulous steel making and coal mining district, of which 
Merthyr Tydfal is the principal town and centre. It circidates tlirough 
live Parliamentary Divisions, and devotes itself entiiely to the public 
interests of the important area covered by its cii-culation. Double 
column advertisements and blocks are inserted. Id. 1864. 12,000 guar. 
28, Is., for trade advertisements only. Thiu-sday, Friday. See also 
folio 726. 



Our special rates for any of the above will be sent on application. 



PROVINCIAL PAPERS. 



451 



TFor Abbreviations see page 399.1 
Mexborough and Swinton Times. Mexborough. N. Id. 1874. I0,oon, 

giuiranteed. 2s., Is. Tliursday, Friday. See also folio <4o. 
Mid-Cumberland and North Westmorland Herald. Penrith. L. 

Nobl(.c-ks. Id. ls(;o. 2s., Is. Friday evening, Sat'.irday. 
Mid-Day Tissue. Leeds. A unique medium for advertisers who wish to 



reach sportsmen, ^d. 



L. Id. No blocks. 



Mid-Devon and Newton Times. Newton Abbot. 

2s. fid., 9d. Saturday. 
Mid-Glamorgan Herald. Neath. Id. 1847. Friday. 
Mid-Surrey Gazette Series}. IW, Winstanley Road, S.W. L. Take 

blocks. Id. 1S7G. r.,000. 2s., is. 8d. Friday, Saturdav- 
Mid-Surrey Times and General Advertiser. 204, Hammersmith Rr.ad, 

W. Id. 1877. Saturday. 
Mid-Sussex Times. Haywards Heath. I. Contains local and coimty 

news and a good .selection of general intelligence. Id. 1881. .^,w«» 

to 4,000 guaranteed. Is.. 9d. Monday, Tuesday. 
Mid-Ulster Mail. Cookstown, Ireland. Only local '^e^'^PaP*^'^^ in wide 

ratlins of manufacturing and agricultural country. Id. 4d. Saturaay. 

• 8 pages. 
Middlesborough and Stockton Evening Telegraph. Middles- 

boron^'h. C. 1H07. Daily i'l. 
Middlesex and Buckinghamshire Advertiser. Uxbridge^ L. 

("rculates in West Middlesex, South Bucks, East Berks, and South 

Herts. Id. 1843. 2s. 6d.. 2s. Friday, Saturday. 
Middlesex County Times. Ealing, W. Circulates through Eahng and 

(Ustrict. No blocks. Id. 1842. 2s. 6d., 2s. Fnday, Saturday. 
Middlesex and Surrey Express. Staines. N. Id. 1886. Friilay, 

Middlesex Gazette. Enfield Town. C. News, litei-ar>% and general 

iu)tes. Id. 1886. is. 3<1., 9d. Fritlay, Saturday. 
Middleton Advertiser. Oldliam. L. Circulates through the district. 

Take bl<x-ks. Id. Tliiu-sday, Friday. 
Middleton Guardian. Middleton. Circulates in MidcUetou and through- 
out the North Manchester district. No blocks. Id. 18/ < . Sooo. 

Thursday, Friday. 
Midland Advertiser. Wednesbury. L. The news of the <li«trict is 

reported, aiul articles appear on local and national subjects. Id. 185W. 

Friday, Satiu-day. 
Midland Counties Advertiser. Roscrea. I. 2d. 1854. Wednesday, 

Thursday. 
Midland Express. Circulating in Birmingham and the Midlands Ihib- 

lished hi coneection with the Daily Express of London. See also toUo 5d0. 

Midland Counties Express. Wolverhampton. I. <-'<>ntains, « la^ge 

quantity of lociU, general, and district news. No blocks. Id. 18bl. 4s. M. 

Friday, Saturihiy. 
Midland Counties Herald. Biniungham. N. Take blocks. Id. 1836. 

Weihicsday, lluusday. See also folio 726. 
Midland Daily Telegraph. Coventry-. Several editions daily. Only ilaily 

paper in the district, which has a population of 800,000. id. 

Midland Evening News. Wolverhampton. C. Is the only Conservative 

evenuig paper pubhshed m the Midlands. 3 editions daily. Noblock.'i. 

Jd. 1884. 15,000. Daily. 
Midland Free Press. Leicester. L. Cu-culates in the county of Leicester 

and adjomlng counties. Specially approved blocks m a limited space. 

Id. IK-w. Fritlay for Saturday. See also foho 584. 



I 
I 



•I 



I 



Our special rates for any of the above will be sent on application. 



hi- 



II 



r'i 



: 



45^ 



SUCCESSFUL ADVERTISING. 



[For Abbreviations see page 3S9.] 



Midland Mail, formerly Market Harboroutfh Mail. Market Har- 
borouj?h. L. Circulates in Leicestershire, Rntland, and Northampton- 
shire. Id. 1890. Is. 6d., Is. Thursday, Friday. See also folio 5tf5. 

Midland Sporting News. BiiminKham. N. Contains racing intelligence, 
latest betting, racing notes, &c. 2d. 4 times daily, and two weekly issues. 
1872. Friday, Saturday. 

Midland Sun. Birmingham. Id. 28. 6d., Is. ed. Satmday. 

Midland Times and Rugby Gazette. Bugliy. C. All local news and an 
epitome of general intelligence. Take blocks. Id. 1868. 6.000. 2s., is. 
Friday, Saturday. "MidlHud Times" series, including " Littleworth 
Gazette," * Daventry Gazette," " Southam Gazette," " Market Har- 
borough Gazette." 

Midland Tribune. Birr. King's Coiinty. National. 2d. 1881. 4,C0O 
guaranteed. 2s. ad.. Is. Tlnirsday, Friday. 

Midland IVeekly Herald. Bilst on, Staffordshire. N. Contains news of 
the week. Special attention is paid 1o local events, which jre repoited 
at considerable lenpth. Id. 1861. Is.. lOd. Thursday, Friday. 

Midland Weekly News. Wolveihampton. C. Is a well got-up weekly 
paper. Take blocks. Id. 1884. 15,000. 48. 6d., Is. 6d. Friday. Saturday. 

Midlothian Journal. Portobello. L. Id. 1883. Thursday, Friday. 

Mildenhall Advertiser. Bury-St. -Edmunds. C. The popular paper 
amongst masters and hibourers. Id. 1890. 28. 6d., Is. Friday, Saturday. 

Milford Haven Telegraph. Haverfordwest. L. Id. 1854. 2,000. 18. 6d., 
9d. Tuesday, Wednesday. 

Milngavie Herald. Milngavie. Jd. I. 



L. Id. 1884. 28., 8d. Friday, 



Minehead. I. Id. 1881. 



Millom News. Barrow-in-Fumess. 

Satiu-day. See also folio 598. 

Minehead Advertiser and Ylsitors' List. 

28., 8d. Tuesday, Tuesday. 

Mirlield Herald and Ravensthorpe Courier. Cheapside, Heckmond- 
wike. L. Id. 3,0(K) gunrauteed. Is. Thursday morning, Thur.sdav 
evening. See also folio 7( 6. 

Mirfleld and Ravensthorpe Reporter. Westgate. Dewebury. L. Id. 
18M. .'Jh. 6d., is. Fiiday, Saturday. See alf'O folio 689. 

Mitcham Mercury. 146, North End, Croydon. Jd. 

Moffat Times and Annandale Observer. Moffat, Scotland. N. id. 

1857. Is, <)d. Friday, Saturday. 

Mona's Herald. Douglas. Isle of Man. L. The only Wednepday paper 
in Isle of Man. Take blocks. Id. 1833. 2s. Tuesday night, Wediie day. 

Monmouthshire Beacon. Monmouth. C. Circulates throuch Mon- 
mouth and the .surrounding towns and villages. Ijd. 1837. Thursday, 
Friday. See also folio 728. 

Monmouthshire Observer. T'sk. C. Circulates through U^k and the 
mineral and agricultural districts of the county, lid. 1866. Is . 9d. 
Friday, Saturday. 

Montgomeryshire Express and Radnor Times. Newtown. L. 
Contains district and general news, and is also a farmer's medium. 
Take blocks. Id. 1860. 3,000. Is. 6d., 9d. Saturday. Monday. 

Montrose and Brechin Chronicle. N. Take approved blocks, jd. 1894- 
Tuesday. Wednesday. Sie also folio 729. 

Montrose Review. Montrose, N.B. L. id. 1811. 3,000. 28,1s. Thursday, 
Friday. "^ 

Montrose Standard. C. No blocks, id. 1837. 2s., Is. Thursday, Friday 



Our special rates for any of the above will be sent on application. 



PROVINCIAL PAPERS. 



453 



[For abbreviations see page 399.] 



Morecambe and Heysham Times. Morecambe. Circulates over 4,000 
copies in Morecam>)e and district and throughout the country. N o blocks. 
Id. 1881. Wednesdays. 

Morecambe Visitor. (Wholly printed in) Morecambe. I. Contains full 
Wl and district News. Id. 1874. 2s., Is. Wednesday, Thursday. 

Mcreton Free Press. Moreton-in- Marsh. C. Contains the local news 
of the four counties and i be general, metropolitan and foreign mtelhgence 
of the week. Id. 1858. Is. 6d., Is 3d. Friday, Satui day. 

Motley Observer. Morley. L. Ciiculates in Morley and district. Id. 
1871. is 6d. Tiiursday, Friday. 

Morpeth Herald. Morpeth. L. Circulates in Morpeth und the sur- 
rounding districts. Id. 1854. Friday, Saturday. 

Mossley and Saddleworth Herald. Ashton-under-Lyne. C. Large 
space given i<. local news. lid. 3s., Is. 6d. Friday morning, Friday 
evening. See also folio 660. 



Mossley and Saddleworth Reporter. Ashton-under-Lyne. 
l)l.)(ks. lid. IK^'j. ;}s. 6d.,2s. Friday, Saturday. 



L. No 



Motherwell Times. Motherwell. I. 

Munster Express. \Vaterford. N. 
4d. Friday, Saturday. 



^d. 1883. Friday, Saturday. 
Take blocks. Id. 1860. 3,CC0. 6d. 



Munster News. 

and Saturiiay. 



Limerick. L. 
See also folio 729 



Musselburgh News. 

Thursday, Friday. 



1.H51. Fublii-hed Monday, Wednesday, 
Portobello, N.B. L. Id. 1889. Is. 6d., Is. 2d. 
Nairn. L.U. Id. 1841. 1,5C0. 38., Is. Tuescay, 



Nairnshire Telegraph. 

Wednesday. 

Nantwich Guardian. Nantwich, Ches. N. Gives the local news of the 
district very fully. 1863. Tuesday Id., Friday 2d. 

National Guardian. Glasgow. I. 2d. 1881. Tut sday, Wednesday. 

Nationalist, The. Clonmel. Four editions on evenirgs of Tuesday, 
Wednesday, Midav and Saturday. Circulation largest of any Bi-weekly 
in Ireland. Politics, Nationalist and Home Rule, with a special niterest 
on religious, local, sporting, social, and laiming interests. Blocks 
accepted.' 

Nationalist and Leinster Times. Carlow. N. 2d. 1883. 5,000. Is., 6d. 
Friday. Saturday. 

Naval and Military Record and Royal Dockyard Gazette. Ply- 
mouth I. A service paper with all " the service news,' both naval and 
military, local, district, and general. 2d. 1886. 28. 9d. Wednesday. 

Nelson and Colne Express. Nelson, Lancashire. I. Has a large 
sui)ply of local and district news well reported and given at lei?gth. 
Id. 1888. Tiiursday, Fridav. 

Nelson Chronicle. Nelson, Lancashire. L. Is the prpu^ar newspaper 
printed in Nelson* Id. 1890. Is. 8d. ; 8d. Thursday, Friday 

Nenagh Guardian. Nenagh. L. C. Id. 18.S8. 
3id. Published Wednesday and Saturday. 

New Ross Reporter. New Ross. I. Id. 1871. Is., 9d. Friday, Saturday. 

New Ross Standard. New Ross. The biggest and best uewspaper in the 
district One of a series which form the strongest combination of pro- 
vincial newspapers in Ireland. 52,4id. ; 26, 6d.; 13, 9d. Blocks 25 percent. 



2,400 guaranteed, is. 6d. 



extra. National. Id. 1879. Saturday. See also folio 
Newark Advertiser. Newark, Notts. I. Circulates extensively in 
Newark and the important agricultural district of which it is the centre. 
Id. 1854. W^ednesday. 



Our special rates for any of the above will be sent on application. 



,1 



x i 



i 

J 

m 



I. 



I : 



II 



u . 



'f> 



454 



SUCCESSFUL ADVERTISING. 



[For Abbreviations see pa^e 39^-] 



Newark Herald. Newark. L. Advocates proinvssive leprij<lation. 1<1. 
1791. n. f)<l. Fn<la.v, .Satimlay. 

Newrbury Weekly Neiws. NewlmiT. N. Local leaders dealin^r chiefly 
witli iininicii'nl jmkI socinl topics. Trademarks, but no large blocks. Id. 
1867. 7,3.'>o {.'uaranteed. 2s., is. Wednesday, Thni-sday. Hee aLso folio 7»>. 

Newcastle Daily Chronicle. Ne\vcastle-on-Tvne and 22, Essex Street. 
Strand. L. M. 1S.t.^. fis., ;^s. Daily. Hee also folio 7»>. 

Newcastle Daily Journal. Neweastle-on-Tyne. and 169, Fleet Street, 
EC. C The news dci)artment is full and admirably an'anged, and the 
reports of all lueetinK^ are full. im)>artial. and accui-ate. No blocks. 
Id. 1832. fis., 78 insertions. Is. 6d. See also folio 5!>2, 

Newcastle Evening Leader. Circulates in Newcastle. Gateshead, 
Sun<lcrlan(l, North and South Shields, throughout the po))ulous Tyneside 
district, and in the counties of Northumberland and Durham. Jd. 1899. 
Sec also folio 7;U. 



Newcastle Evening Chronicle. 

Street, Sti-autl. L. id. 1885. 3s. ; 



Newcastle-on-Tjne and 22, Essex 
2s. See also folio 7.S0. 



Newcastle Guardian. Newcastle, Stafford-shin*. I. CirciUat^s in town 
and all ^urroundinfj: (listncts. Id. 1881. Friday, Saturday. 

Newcastle Daily Leader. Newcastle-on-Tyne. ' L. Has attained a hiprh 
place in northern .ioumalism. All the news of the day, telejoai)hic and 
otherwise, is jriven. No blocks. Id. 1885. 4s. 78 insertions is. 3d. See 
also folio 7.S1. 

Newcastle Morning Mail. I. Circidation exceeds combinfd total all 
mornin;; papers in Newcastle-on-Tvne guaranteed. Jd. Eight pages. 

1898. 

Newcastle WTeekly Chronicle. Newcastle-on-Tyne and 22. E.ssex Street, 
Strand. W.C. Id. I7»i4. 8s.. .3h. Friday, Saturday. See also folio 7.S0. 

Newcastle IVeekly Courant. Newcastle-on-Tvne. and 169. Fleet Street, 
E.C. I. Id. 1711. «s., 4s. Thursday, Friday. See also folio 592 

Newcastle IVeekly News. Illustrated. Enormous sale. Eight pages 

Newcastle-under-Lyne Free Press. Newcastle, Staff ordwhire. N. 
Contains an epitome of events, local and national. Take blocks, (iratis 
18H2. Is., Hd. Fi-iday, Friday. 

Newent Reporter. New Street Ledbury. N. Chiefly amongst an agri- 
cidtural community. Blocks, id. 1897. Saturday. 

Newmarket Journal. Newnnarket. Contjiins a good .selection of general 
intelligence. Disphiy type inserted. Id. 1872. 3s., 2s. Friday, Satiu-- 
day. 

Newmarket Sporting News. Newmarket. Daily. 



Newport and Market Drayton Advertiser. Newi)<)rt. Salop. Family 

i>ap«r; local and county news. No blo<k>. Id. 1852. 6,<X)0. 2s., 8<\ 
•'nday, Saturday. 

(l^ood general and 



Newport Pagnell Gazette. Newixn-t Paginal. I 
local n.ws Id. i,s4;7. Is., KkI. Friilay, Saturday. 

Newport Times. Newport, I. W. C. Blocks bv arrangement. Id. 1870 
2s., Is. 6<1. Friday, Saturday. 

Newquay Guardian. New(iiuiy, Cornwall. N. Tlxc news of town and 
<listrict, togethtn- with a directoxT and visit^)rs' list. Take blocks id 
1887. 2.5«(). 2s.. 9d. i2(; 6d. (52) 4d. Thursday, Friday. 

Newry Reporter. Newry. L. Id. 18(57. ls.Hd.,9d. Published l\iesdav 

Thursday, and Saturday. ^ ' 

Newry Telegraph. Newiy. C. Id. 1812. Published Tuesday, Thursday 

and Satimlay. See also folio 7.H . ' ^ 

Our special rates for any of the above will be sent on application. 



PROVINCIAL PAPERS. 



455 



[For Abbreviations see page 399. J 

Newton Abbot Western Guardian. New^n Abbot. I. Circulates in 
the tovni and western district. Id. 1882. Tuesday, Wednesday. 

Newton and Earlestown Guardian. Earlestown. Lancp. R. id. 

1879. Friilny noon. 
Newton Observer. See also page 763. 
Newtownards Chronicle and Co. Down Observer. Newtownards. 

C. Id. 187.S. 2s.. 6d. Friday, Saturday. 

Norfolk Chronicle. Nor^^'ich. C. An excellent city and county news- 
pai)er. Display type inserted. Id. 1761. 3s. (k\. Friday. See also 
folio 7.32. 

Norfolk News. Norwich. L. Circulates largely amongst the agricultu- 
rists, tradesmen, and mantifacturers in the eastern counties. 2d. 1845. 
5s., .3s. Friday. Saturday. 

Norfolk Daily Standard. Norwich. C. Contains all local news, 
latest telegrams, &c. id. 1885. See a' so folio 594. 

Norfolk Weekly Standard and Argus. N(.rwich. C. Twelve pages 
81 columns. Take blocks. Id. imi. Friday. See also folio .594. 

Normanton Echo. Wakefield. Contains a good selection of parliamentary 
and g<>ncral news, with tales, athletic news, etc. Id. 1876. Is., 9d. ihurs- 
day, Friday. 

Normanton, Castleford and Whitwood Herald. Wakefield. 

Normanton Free Press. Nonnanton, Yorks. L. Contains full and 
.^lACcial reports of all local events. Take blocks. Id. 1872. Friday, Sattu-- 

day. 
North Antrim Standard. Ballymoney. V. Take blocks, id. 1887. 
2s., Is. M. Wednesday, Thiu'sday. 



Edinburgh. N. Take blocks. Id. 1826. 



Glasgow, and 190, Fleet Street. E.C. L. 



3s., 
Id. 



North British Advertiser. 

;Js. Thursday, Friday. 

North British Daily Mail. 

1847. 

North Bucks Advertiser. Stony Stratford. L. Advocates the pro- 
motion of the social and general interests of the district. Take blocks. 
Id. 1854. is., 6d. Thursday, Friday. 

North Bucks Times. Femiy Stratford Bucks^ . C. Contains local and 
district news, together with general intelligence. Id. 1879. Is., 9d. 
Friday, Saturday. 

North Cambridgeshire Echo. Wisbech, and Isle of Ely Chronicle. 

Wisbech. L. Id. 1857. Is. Hd..7.^d. Friday morning, Friday afternoon. 

North Cheshire Herald. Hyde. I. Gives a mass of political, local, and 
general news, &e. No blocks. iJd. 1851. 15,000 guar. 3s. 6d., Is. 
Friday, Saturday. 

North Derbyshire and North Cheshire Advertiser. Glossop. L. 
lid. 1870. Is. 6d., 9d. Thursday, Friday. 

North Devon Advertiser. Barnstaple, N . Devon. I. Contains local 
news an<l advertisciiicuts and a synopsis of general intelligence. Id. 1832. 
3s., 2s. 6d. Thursday, Friday. 

North Devon Herald. Weekly. Barnstaple. Id. 1870. 5,000. 4s., ls.6(L 
Wednesday night. Thursday. 

North Devon Journal. Barnstaple. L. Is the oldest established news- 
paper in North Devon. Contains news of the week, and extensive and 
impartial local reports. Id. 1824. Wednesday, Thursday. 

North Down Herald. Bangor, Ireland. Non-political. Devoted to the 
interests of agricultiu-al, manufactiu'iug, and mercantile life. Take blocks. 
Id. 1880. Friday. 






V 



Our special rates for any of the above will be sent on application. 



n 



)r 



1 



456 



SUCCESSFUL ADVERTISING. 



id. 1869. Certi- 
Take blocks. Id. 



[For Abbreviations see paKe 399.] 

North-Eastern Daily Gazette. Middlo.sbrouRli. L. 

tii'd sale, ♦J(>,2*23. 7S insertions, 2s. See also lolio 596. 

North -Eastern Leader. 16. Mile End Rond, £. G. 
1890. 12.()00. 2s. Hd.. Is. fid. Friday. 

North Express. ( 'ircnlatinj? in Lireipool, Manchester, and the North 
West. Publi.shed in connection with the Daily Express of London. See 
also folio 5M0. 

North London Fiction Press. 1'-. Tokenhonse Yard, E.C. Stories and 

lo.al news. Take hlocks. ^d. 1W>3. Is. 6d. Friday. 

North Lonsdale Herald. Ulverston. U. Light, approved blocks. 
Tuesday, id.; Saturday. Id. 10000. Per inch, once, 2s.; 1.'^, 8d. each. 
<Toes to press Mi»nday and Friday nij?hts ; Tuep«.ay, Saturday. 



North Mail. Circidatinj,' in Newcastle on-Tyne, and the Nonh East. 
also folio MO. 



See 



iJ53A, Upper Strt^t and Swanlej- Street, 



North Middlesex Chronicle. .^«,«, ^kf-. .....v^. ^ . „.^-, 

Islin{?ton. Circulating throughout North London. Id. 1864. Friday tor 
S.turday. 

North Middlesex Standard and Tottenham and Wood Green 
Echo. 583, Hiffh Road. Tottenham. C. Take blocks. Id. 1878. Is. 3d. ; 
13 insertions for l«»s. Friday morning. 

North Star. Darlinf?t<>n. C. Circulates in the district. 

IHSO. Daily. 
North Wales Chronicle. Bangor. Id. 1807. Friday. 

Wrexham. C. Id. 



No blocks, id. 



North W^ales Guardian. 

I'-riday. 

North Wales Observer and Express. Carnarvon 
l-roceediiiffs throu^'hout the North Wales counties, 
scrtcd. Id. 1877. .3s.,l>^. Hd. Wednesday, Thursday. 



1868. 5,120. 28. 6d., 28. 



L. Reports all 
Display type in- 
See also folio 512. 



North Wales Times. Denbigh. L. Id. 18a'). 2s. 6d., Is. Fritlay, 
Saturday. - 

North -IWestern Daily Mail. Barrow-in-Furness. I. 1PP8. punranteed 
(io.utM) \v«'«kly. id. Several editions daily. See also folio 6!t8. 



North Wilts and District Directory. Swindon, Wilts. 6d 
in December. 



Annually 
Circulates throiighoiit the 



North-lWilts Guardian, (^hippenham. I 

district. Id. 1S73. Saturday. 

North IVilts Herald and Cirencester Times. Swindon. Wilts. No 
blocks. Id. 1861. 17,000. 2s., Is. 6d. Friday, 10 a.m., Friday afternoon. 

North IHTilts Herald Evening. London OfBie : 18, New Bridge Street, 

E.C. Swindon. Wilts, ^d. 1SS2. No blocks taken. 

Northampton Daily Chronicle. (Daily except Friday). Jd. No blocks. 

1K80. 

Northampton Daily Reporter. Northampton. L. Contains local, 
general, and telegraphic news, .sciial tales, &c. Blocks treble .scale. 
.]d. 1880. 10,000. 2s.,3tl. Daily, except Friday. 

Northampton Herald. Northampton. C. A sound Conservative news- 
j»aper of the ]»rogressive type. With supplement 2d. ; without Id. 1831. 
Thursday, Friday. 

Northampton Mercury. Northampton. L. Contains local, general, and 
telegraphic new.s. seiial talcs, A:c. Blocks treble scale. Id. 1720. 15,000. 
4s., 3s. Friday, Friday. 

Northern Advertiser. l.So, King Street, Aberdeen. Gratis. 1&56. 19.n(K). 
Advertisements : trade. « insertions. Is. per inch for each insertion ; 
13, 9d. Approved blocks taken. Tuesday, Friday. See also folio 7:J3. 



Our special rates for any of the above will be sent on application. 



PROVINCIAL PAPERS. 



457 



[For Abbreviations see page 399.] 

Northern Chronicle. Inverness. C. No blocks, id. 1881. Wednesday. 
Northern Daily Mail. The Hartlejiools, Durham. L. Is the principal 



daily paper printed in the rising port of The Hartlepo jIs. No blocks. 

1877. 



*d. 



Northern Daily Telegraph. Blackbuni, and 71, Fleet Street, London. 
L. First-class commercial and general newspaper and family joumal. 
Approved blocks. Jd. 1886. Guaranteed circulation exceeds 60,000 
copies per day. 4s. once. 78 times. Is. 6d. See also folio 595. 

Northern Echo. Darlington. L. ^d. First halfpenny morning paper. 
Circulates very extensively throughoiit the live populous Northern 
Counties. Trade advertisements, <j, 3s. 6d. ; 78, Is. 6d. Approved blocks 
extra. 1869. 20,<XXJ. 6s., 3s., 78 at Is. Daily. 

Wick. L 



Northern Ensign. 

Northern Gossip. 

also folio 597. 



Id. 1894. 



Id. 1850. 2s., is. 3d. Monday, Tiiesday. 
22,<J<X> guar, 5s., 5s. Monday, Tuesday. See 



Northern Guardian. West Hartlepool. T'. Circulates in the heart of 
the shipping and mining industries, ^d. ; daily J. 1891. Guaranteed cir- 
culation lO.fKXt. 

Northern News. Carlisle. Id. 1890. 2s., Is. 3d. Friday, Saturday. 

Northern News. Wick. L. id. 1888, Monday, Tuesday, 

Northern Reporter. Wetherby, Yorks. I. The whole ot the local 
news of this jjopiilous district is given, with general intelligent*^, \arieties, 
Arc. Take blocks. Id. 1868. 2s., Is. Friday, Saturdav. See aI^o folio 
7.3:^. 

Northern Review. Middlesbrough. Illustrated. Social, amateui* sport- 
ing and dramatic, serial tales, A:c. Take blocks. Id. 1886. Is. 6d., Is. 3d. 
Wednesday, Thiu'sday. 

Northern Scot. Elgin, Scotlaml. C. Ni) blocks. Id. isso, 2s,, Is. 6d. 
Friday. Saturday. 

Northern Standard. Monaghan. C, id. 1839. Friday, Saturday. 

Northern Weekly. Dingwall. For the highlands and islands of Scotland. 
Id. L. No blocks. Trade advertisemtnts, Is. 6d. per inch. once. Dis- 
t;ount for a series of insertions. Tlnu-sday. 

Northern Weekly Gazette. Middl(>sbrough. L. Contains serial 
stt)ries and complete tales by well-known writers, not<>s, and com- 
ments on news, and literary contributions weekly by talented authors. 
Id. 1856. .30,(XX). 48., 2s. Wednesday, Friday. 

Northern W^eekly Leader. Newcastle-on-Tyne. L. Is a i>opular 
paper devoting itself especiiilly to liction and news. N«» blocks, id. 1683. 
8it,(x)0. 6s., 4s. See also folio 731. 

Northern l¥hig. 

reports are given of all meetin^is. Approved blocks. 

Northfleet and Swanscombe Chronicle. Sidcup, 

Northfleet and Swanscombe Standard, ^d. 1896. 
Thursday, Fritlay. See iilso f«)lio 701. 

Northwich Guardian. Northwieh, Cheshii-e. 

Fri«lay, Jd. istjo. Monday, Tuesday : Tinu'sday, Fritlay. 

Northwich and W^insford Chronicle. Northwich. L. id. iss5. Take 
blocks. 4s.; is. 6d. Thursday, Friday. 

Norwich Mercury. Norwich. L. One of the oldest i»apers in the king- 
d(»ni. Agriculture is ably represented by pi'actical (•(»ntril)utnrs. and all 
coiudy news is fully reported. Take blinks. Wednesdav. Id. : Saturday 
2d. 1714. 3,iK)0. 4s.6d., ls.6d. Tuesday, Wcbiesday : Friday. Satiirdaj*. ' 

Norwich People's Weekly Journal. I. Contains the local intelligence 
from all parts of the eastern «listrict. Take blocks, id. ].'s<;4. 26.(m>o. 
2s., Is. 6d. Thursday. Friday. 

Our special rates for any of the above will be sent on application. 

s 



Belfast, and 49. Fleet street, London. E.C. L. Full 

Id. 1824. Daily. 

See also folio 716. 

3,<.KHj, Is. 6d., Is, 

N. Tuesday, id. 



:li'' 



t 1 



■* .1 



f s 



!! 

1 1 

I i 



] 






u 






1; 



15 



458 



SUCCESSFUL ADVERTISING. 



Hec also folio 734. 
Friday, Saturday. 

All local news and 
186C). 6S., 
734. 



[For Abbrc^'iation8 see page d!W. 1 

Norwood News. Norwood. Id. 1868. {Saturday. 

Norwood Review. Upper Norwood. I. Id. 1880. 

Nottingham Dally Express. NottinKliain. L-, , 

ireneral intc UiKeuce. Approved double column blocks. Id. 1! 
78 insertion^, is. 6d., 156 at 1h. 3d. ; 312 at I.h. each. See also folio 

Nottingham Dally Guardian. Nottinf?ham. C. All news relating to 
the lace. h< »iery , coal, and iron trades is given at length. No blocks. Id. 

18<n . Hee also folio 599. 

Nottingham Evening News. Nottingham. L. Contains latest foreign 
andnomeiiewrs, local and district. Take blocks. Jd. 1885. 69., 2a. 6d. 
78 at Is. 6d. See also folio 734. 

Nottingham Evening Post. Nottingham. C. Circulates in the principal 
towns and villages of Nottinghamshire. Take blocks. Jd. 1878. Daily. 
.See also folio .'>99. 

Nottinghamshire Free Press. Sutton-in-Ashfield. L. Gives all the 
local a.i.l (li-niet news. Id. 1885. Is., 9d. Thurstlay, Friday. 

Nottinghamshire Guardian. Nottingham. C. Circulates largely 
throughout the midland coimties. Take blocks. Id. 1846. Thursday, 
Friday. S»-e also folio .'>99. 

Nottinghamshire Weekly Express. Nottingham. Take blocks. Id. 
1710. 68., iJs. 6d. Thiu*sday, Friday. See also folio 734. 

Nouvelle Chronlque de Jersey. Jersey. L. Take blocks. Ijd. 1865. 

4,(X>t>. Pui)li->ht(l Wt'dncsdiiy and Satiu-day. 

Nuneaton Advertiser. Nuneaton. I. Gives the news of Nuneaton and 
disti-ict, and the intelligence of the week is well arranged for family read- 
ing. Id. lsti-<. Friday, Saturday. 

Nuneaton Chronicle. Nuneaton. C. Gives the hwal news of the district. 
Take block-. Id. 1868. 4,000. 2s. 6tl., Is. 6tl. Tluirsday, Friday. 

Nuneaton Observer. Nuneaton. Has four editions containing the latest 
home and t. >ivign news. Takes approved blocks. Id. 1877. 4s.,ls. 6d., Is. 
Th\irsda.\ . Friday. See also folio 735. 

Oakham and Uppingham Journal. An editi(m of the Grantham 

Journal publisued in Oakham. The Journal is the recognised news- 
paper for Oakham, Uppingham, and the county of Rutland, and has an 
extensive circiUation. Id. 1854. Eight pages, 56 columns. Saturtlay. 
Publisheil by Chas. Matkin, Oakham. 

Oban Express. Oban, N.B. L. The circulation in Oban exceeds that of 
any other paper wholly printed and etlited in the town, and is, dviring the 
season, wluu Oban is visited by toiu-ists from all parts of. the United 
Kingdom, the Continent, America, Intlia, and Australia, Verj' large, and 
since the establishment of the paper, continuous in increase. Id. 1888. 
6s. 6d. Thiu'sday. See also folio 600. 

Oban Telegraph. Oban. U. Contains West Highland news, Celtic litera- 
ture, tak-. ATI . Id. 1876. 2s. 6d., Is. I'hui-sday, Friday. See also folio 735. 

Oban Times. Oban. L. No blocks. Id. 1861. W,000. 2s., ls.6d. Friday, 
SatiU"da\ . 

Oldbury IRTeekly News. Oldburj-, Worcestershire. Contains the local 
UCW.S and lull reports of all meetings, and a selection of general news. Id. 
1876. Friday-. Saturday. See also folio 736. 

Oldham Chronicle. L. l|d. 1854. 5s., Is. 6d. Saturday. 

Oldham Daily Standard. Oldham. C. " Far and away the best paper in 
Oldham." -Extract from Mr. Maclean, M.P. Jd. 1877. 3s., 78 in-sertions 
2s. See also folio 737- 

Oldham Evening Chronicle. L. id. 1880. (1) 2s.(78) 6d. Daily. 



Our special rates for any of the above will be sent on application. 



PROVINCIAL PAPERS. 



459 



[For Abbreviations see page 399.] 

Oldham Standard. Oldham. C. Blocks accepted. l|d. 
Friday, Satiu'day. See also folio 737. 



1859. 8s., 2s. 6d, 



Orcadian. KirkwaU. I. Take blocks Id.. 1854. 3,300 guaranteed. 3s. 4d., 
Is. Friday. 

Orkney Herald, with which is incorporated the Northman. Kirkwall. 
L. Id. 1860. 4d. aline. 3,000 guar. No blocks. Tuesday, Wednesday. 

Ormskirk Advertiser. Ormskirk, Lancashire. N. News, specially 
agricultiu-al. Id. 1853. 8,000 guar. 3s., Is. Thursday, Thursday. 

Ossett Observer. Ossett, Yorkshire. I. Circulates over a thickly rop- 
ulated manufactviring and mining district. Approved blocks taken. Id. 
1864. 2s. 6d., Is. Friday. Saturday. 

Oswaldtwristle Observer. Oswaldtwistle. L. Sattu-day, 72 columns 
(2ri inches long), Id; Tuesday, 36 columns (25 inches long). 1866. An- 
nouncements, 3s. per inch ; trade (series). Is. 6d. per inch. Blocks and 
special positions extra. See also folio 658. 

Oswestry Advertiser. Oswes'ry. L. Ijd. 1849. Wednesday. See also 

folio 738. 

Oundle and Thrapston Guardian. Oimdle. Circulates in Northampton 
and Huntingdon Shires. Id. 2s. 6d., 6d. Thursday, Friday. 

Oundle and Stamford Post. Rutland. U. Contains all local and other 
news ; the county jmper. Id. 18a5. 9d., 7jd. Saturda5^ 

Oundle Journal. Wellingborough. L. Family paper. Take blocks. Id. 
1888. 3,000. Trade advertisements, 28. 6d., 9d. Thursday, Friday.; 



Oxford Chronicle, and Bucks and Berks Gazette. Oxford. 
Circulates throughout the three counties. Takes approved blocks. 
1837. 2s. 6d., is. 6d. 52 at a Is. Friday. 



L. 

id. 

Id. 



Oxford Journal. Oxford. C. Leading coimty paper. Take blocks. 
1753. 2s. 6d., Is. 6d. Friday, Satm'day. 

Oxford Times. Oxford. C. The recognised organ of the city and county 
Conservative party. Take blocks. Id. 1862. 14,000 guaranteed. 2s. 6d., 
is. 6d. Friday, Saturdaj'. 

Oxfordshire Weekly News. Chipping Norton. N. Circulates in 

the county, id. 1865. Wednesday. 

Paddlngton and ISTest London Mercury. 4lla, Harrow Road, W. L. 
An ably conducted paper for this large and important district. Take 
blocks. Id. 1886. 2s. 6d.. is. 6d. Thursday, Friday. 



Paignton Observer and Echo. 

blocks. 2s. ; Is. 



Paignton. Id. 1891. Thursday. Take 



Paignton Western Guardian. Totnes. I. Original articles, full re- 
ports of the district by its own reporters. Id. 1882. Wednesday, Thursday. 



•*4 
•» 



Paisley and Renfrevrshire Gazette. U. No blocks. Id. 1864. Public 
notices 3d. a line. Friday, Saturdaj'. 

Paisley Daily Express. Paisley. L. id. 1874. 4d. a line. 

Palmer's W^eekly News. Water Street, Martock. L. Contains the news 
of Martock and district ; circulates in Martock and throughout the 
county of Somerset. Id. 1883. 1,500 guaranteed. 2s. 6d., Is. 6d. Wed- 
nesday, Thursday. 

Papur Paiwb. Carnarvon. Id. 1893. Tuesday for Saturday. 

Partlck and Maryhill Press. Govan. 8 pages Id. Friday. 

Pateley Bridge and Nlddersdale Herald. Pateley Bridge, Yorkshire. 
L. Good local and general news. Take blocks. Id. 1863. 2s., Is. 4d. 
Friday, Saturday. 



Our special rates for any of the above will be sent on application. 



n 



!' 1^ 




[■"■^mi 






; 1 

I 



!i 



460 



SUCCESSFUL ADVERTISING. 



[ For Abhre V iut ii)u» see page 399. ] 

Pecfcham Fiction Pre., and I-ocal Peporter. >«• Tf .JlJ'ou.e Yar.1. 
E.C. stories and all local news, lake blocks. >,a. 

^ ^^ ^^ ^ 1 1.1 1HH7 29 . Is. Fii<l»«v, !<aturday. 

v^^-^:^e^: t.r v.- :... .>^.'. -0. ... .a. 

P Jot^ra'rln.. Chrontc... P...-,. I.e o, Man. „.. .K., ■.. Th,.-- 
.lav Fjitlay t'veningforJSatiirtlay. ^ , ,^ 

P.mb;oke county Guardian. S,.lv.,, I-onl.n.k... M. 1>«. 4,uo. l..*d. 
9d. Tlmisday. Fiidiiy. , . t- • io* a« 

P.n.b,oKe.hlre Tim... ^r}^i^„^t^'"'"" ' """ 

Penarth Time.. Pena.ll.. N. T.,k..W.«k«. id. 1*h.. I, ,o. I n.1.5 • 

Pen;e"an;* Ane^:, Pre... A,u.H...v. J.. 1... -.. «•.• T..ur...v. 
PenUtone, StocKsbrldge. Hoyland. and Chapeltown Expre... 

_ ur..i.iu Naws and Ylsilors' Chronicle. I. t "ntaina 
"■nTwrn"??"'""""*?*" "oSvXy. .... Take bloc.,. .««. 

Penrlt,, Time, and Cumberland and 

-i?KSi,.K"ea?^^^ =;•;•" i^r;:;ii„^< ";f i;-;:^ ^ 

People. W..xt„r<l. Nu.i.n.al. .,.. 1K,.<,. Is. :M.,!,1. mvli^l.. .1 W,....,May 

and Saturday. 
People'. Journal, The. Dunaoo. L. « t,. ..« -..jmrn^^^^ ''ViVJ"" -;,!i!!;: 

also folio 5;i'>. 



Perthshire Advertiser. IVith. id. l.^'25t. 

day, and Fri<lay. 
Perthshire Constitutional. ( • No l»lo<k 

«d. Published Monday and \N edia'Sda> . 



Pulilislud Mondiiy,Wediuf- 
i. Id. 1S32. lo.cfo. 1?. ed., 
L. 



IVith. 



id. 



1}-01> 



Perthshire Courier and Farmers Journal. 

Tuesday and Saturday. 
Peterborough «dvertl.er. l-.-t.^H.-v.;...;).. L. F;.ll.|;;; ^^^^^^ 

nesdav. Friday. Saturday. 
Peterborough and Hunts Standard P. ^.^W<^^^^^^ -^^ 

our special rates for any of the above will be sent on application. 



1. id. 1885. 5d. per 



FBOVINCIAL PAl'ERS. 4^^ 

[ For abbreviations see page 399. j 

D<.4-«..tiAA<l Sentinel. Peterhead. L. Contains news, stories, reviews, literary 
arth4c s^ ,o^l "" s si!^^^^^^^^^ to aj^moulture «"<! fi^^i"g- Approved 

blocks Id. 1856. 3s.,ls.6<l. Saturday. See also toho 740. 

Petersfleld Express. Petersfield, Hants. C. Id. 1864. Monday, Tuesday. 

Pinner Gazette, incorporated with the Harrow gazette. Han-o^'. 
Neutral. Id- Business advertisements per inch Is. 6d., 13 times is., •>- 
times 9d. Friday afternoon for Saturday. 

Pinner Observer.-'See HrtTTotc Otaerter). See also folio 704. 

Plumstead and Abbey Wood News. 58. Walmer Road, Plumstead 

See al-^o folio 716. 
Pollockshaws News. PoUockshaws, Scotland. 

inch. Tluu-sday. 
Pontefract Advertiser. Pont efract, Yorkshire. C. A good family new s- 

mper Take blocks. Id. 1854. New and enlarged edition 1897. 2s., Is. 

Friday, Saturday. 
Pontefract and Castleford Express. Pontefract Neutral. Circulates 

hi the Osgold Cross division. Takes approved blocks. Id. 1881. t,bU) 

guaranteed. Friday, Saturday. 
Pontefract and Castleford Weekly Herald. Pontefract, and Carlton 

Street. Castleford. C^ A hijrh-class local and district paper for 

Upper Osgoldcross. Read by all classes. Circulates m several towns 

and over large mining and agricultural districts. Friday, Satiu:day. 

Pontefract Telegraph. Pontefract. L. Local news and a classified sum- 
mary of foieijiu and domestic intelligence. Id. 1857. 2s., 6d. featurday. 

Pontypool Free Press. Pcmtypool, Monmouthshire. N. Local, ar.d 

geiieral news. Take blocks. Id. 1859. Thursday, Friday. 
Pontypool W^eekly Argus. Newport, Men. Id. Friday. 
Pontypridd Chronicle. Id. 1881. Friday, Saturday. 
Poole and East Dorset Herald. Poole. N. Good famUy and ^eral 

newspaper. Take blocks. Id. 1846. 2s. 6d., Is. 6d. W ednesday, Thurs 

day. 
Poole Guardian. Bourivemouth, See also folio 670. 
Portadown News. Portadown. C. Id. 1859. Is. 6d., 9d. Friday evening. 
Port Glasgow Express and Observer. Port Glasgow. U. Jd. I87.'v 

2s. 6d., is. Published Friday and Saturday. 
Portland Telegram. Portland. L. Id. Friday evening. The I^Jai^Vs 

only newspaper Naval centre and industrial town. 1855. Take blocks, 

2s. 6d. ; trade (series) on application. See also folio 766. 
Portsmouth Evening News. L. Good local news, and full telegrams of 

home and foreign attau's. No blocks, id. 1877. 30,000. 4s., 2s., 26 at Is 

See also folio 703. 
Portsmouth Times. Portsmouth. C. Advocatesthe interests of the army 

and navv, commerce and agi-iciUtiu-e. Blocks by .special arrangement. 

Id. 1850. 25,000. 3s. 6d., 2s. 3d. Friday, Saturday. 

Potteries Sporting News. Hanlev, Staflordshii-e. N. Circulates 
thioughout the Potteries and North Staffordshire. 2d. 1882. Daily. See 
also folio 742. 

Prescot Reporter. Prescot. C. News adapted for watchmaking and 
agricultural district. Id. 1859. 3s., Is. 6d. Thursday, Friday. 

Prestatyn and Welsh Coast Pioneer. Celwyn Bay. 60 columns. Id. 

Thursday for Friday. VMX). 'is. 6d., Is. 3d. 
Preston Guardian. Prest<m. Lam ashire. L. High-class paper, read by 

all. Approved blocks at spe«-ial price*. Id. 1844. Over 21,000. 4s., 2s. 

Friday, Saturday. See also folio 610. 

Preston Herald. Preston, London office for adverti*em( nts :— 68, Fleet 
Street, E.C C. Is the recognised County paper, and is the principal 
orgau of the Conservative party. Saturdays, Wednesdays, Id. 1855. 



\ i 






i H 



ii 



Our special rates for any of the above will be sent on application. 






': 



il 



462 



SUCCESSFUL ADVERTISING. 



For abbreviations see page 399.] 

Preston Monthly Circular. PreBton. Articles, stories, ilhistrations 

prize competitions, etc. id. 1894. C+ood. Takes blocks. 28. Hee also 

folio 742. 
Pudsey District Advertiser. Stanninnley. Leeds. L. A local i)ai»er ; 

contHiiis cverythinK <>i local interest in news, notes, gossip, football. 

cricket, and cycling, serial tiiles, 4:c. Take blocks. Jd. 1888. 2s., 8d. 

Tliursday, Tluirsday. 

Pudsey Echo. Pndsey. Jd. 1889. 2s. ; Is. Large.^t circulation. Local 
illustrations. Blocks on back page only. "Wednesday, Friday. 

Pudsey and Stannlngley Newrs. I^nlscy, Le<?d8. Unsectarian. Con- 
tains locjil news, serial tales, ice. No blocks, id. 1872. 12.000. Is. 6d. 
Is. Tluirsday, Fri<lay. 

Pulman's Weekly News. Yeovil. U. Circulates in Somerset. Dorset, 
and Devon. No blocks. Id. 1857. Over 11. (XXt guaranteed. ?8. ;M.,ls. 
Monday, Tuesday. Take blocks. See also folio 650. 

Putney Observer. 204, Hamniei-^mith Road. Circulates in Putney, 
Wandsworth, Roehampton, Fulham, etc. Id. 1885. Saturday. 

Quiz. Glasgow. L. Id. 1881. Wednesday, Thursday. 

RadcUffe Express. Raddiffe. L. Circulates in Radcliffe and district. 
The only newspaper published in the town. Id. 1883. 2s., 9d. Thursday, 
Fridiiy. 

Radcliffe Times, and Whitefield and District Advertiser. Radcliffe, 
Lanes. L. Id. 189tK No blocks. 4d. per line. Double column advts. 
Saturday. 

Radnor County Times. C Id. 1897. Tuesday. 

Radnorshire Advertiser. Llandrindod Wells. N. Id. 1871. Tuesday. 

Ramsbottom Observer. Ramsbottom. L. No blocks. Id. 1890. 5,500 
guaranteed. Is. Hd., 9d. Thursdaj', Friday. See also folio 745. 

Ramsey Courier. Ramsey. 4,0(Ht, ls.6d.,9d. Tuesday ^d.. Friday Id. 

Ramsey "Weekly News. Ramsey, Isle of Man. I. Id. 1890. l.s., 6d. 
Friday, Saturday. 

Reading Mercury and Berks County Paper. Market Place, Reading. 
Circulates throu^'liout Jk-rkshiie and in Hiunpshire, Oxfordshire, Wilt- 
shire and adjacent counties. Enlarge<l to lo pages, 70 columns No 
blocks. 2d. 1723. 6s., 2s. 6d. Friday, Saturday. See also folio 743. 

Reading Observer. Reading. L. Circulates extensivelj* in Reading and 
district. Football and cricket. No blocks. Id. 1860. 13,500 guaranteed. 
2s. Hd., Is. Thursdaj', Saturday. 

Reading Standard. Reading. An oflBcial Conservative journal for 
Reading, Wokingham, and Berks. Best, brightest, and most successful 
newspaper in the di.strict. Id. 1886. 6.000. 2s., Is. Thursday, Friday. 

Red Letter. Dundee. London :— 109, Fleet Street, E.C. A ^eeklj- home 
journal. Takes blocks. 100,000. 

Redcar and Saltburn Gazette. Redcar. N. Circulates in Redcar, 
Saltbum-by-the-Sea, Darlington, Stockton, Middlesbrough, &c. Take 
blocks. Id. 1861. Is., 6d. Thursday, Friday. 

Redcar and Saltburn News. Redcai*. N. Circulates in Redcar, Salt- 
bui-n, and district. Tiike blocks. Id. 1870. Is 3d., 7d. Friday, 
Saturday. 

Redditch Indicator. Redditch. N. Circulates in Redditch, Alcester 
and the lu^etlle di.strict. Id. 1859. 3s. 4d., 9d. Friday afternoon. 

Reigate and Redtaill JournaL Reigate. C. Circulates in Reigate, 
Redhill, &c. Id. 1862. Monday, Tuesday. 

Retford and Gainsborough Times. Retford. C. Circulates in Retford, 
Worksop, (iainsboruiigii, and seven Parliamentary divisions. Take 
blocks. Id. 1869. 16,000. Friday. 

Our spaoial ratea for any of the above will be sent on application. 



PROVINCIAL PAPERS. 



¥^Z 



[For Abbreviations see page 399.] 

Retford and Worksop Herald. Retford. Only Libei^l paper in the 
Bassetlaw Division of Notts. Id. 1881. 2s. 6d., Is. 3d. Thursday, Friday. 

Retford, \»rorksop, and Gainsburgh News. Gainsburgh. 1866. 

Tuesday Id.; Friday Id. See ilso folio 744. 
Rhyl Guardian. Rhyl. C Id. 1873. 2s., Is. 6d. Saturday, 

Rhyl Journal. Rhyl. C. Leading newspaper of the "^9^. central to wri 
in the principality. (Church Congress, '91. N ational Eisteddfod, 92, 
Royalty. '94. ) County and all local Councils' advertisements msei-ted by 
official orders. Id. 1866. 

Rhyl Record and Advertiser. Liberal in politics. Has a large and 
increasing circulation among the best class of people m Flintshire and 
Denbighshire, and the thousands of visitors who visit Rhyl and North 
Wales during the season. Id. 1853. 5,000. 2s. 6d.. Is. 6d. Friday morn- 
ing, Friday. 

Rhyl and Welsh Coast Pioneer. ColwynBay. 60 columns. Id. Thurs- 
day for Friday. Established 1900. 2s. 6d., is. 3d. 

Richmond Herald. 70, Sheen Road, Richmond. C. No blocks. Id. 1885. 
3s., Is. Friday, Saturday. 

Richmond Observer. Ripon. C. Circulates throughout the county of 
Yorkshire. Take blocks. Id. 1S86. 2s., Is. 4d. Thursday, Friday. 

Richmond and Twickenham Times. Richmond. I. Circulates in 
Richmond, Twickenham, Barnes, Chiswick, Hounslow, and district, ^io 
blocks. Id. 1873. 3s., 2s., 52 at Is. 6d. Friday, Saturday. See also folio ew 

Rickmansworth News. Rickmansworth. I. Take approved blocks. 

Jd. 1896. 3s., is. 6d. Thursday, Friday. 
Ripley and Heanor News. Ripley. C. Circulates throughout the 

(Ustrict. Jd. 1889. 2,5<J0 guaranteed. 2s., Is. Thursday, Friday. 

Ripon Gazette. Ripon. L. Take blocks. Id. 1866. 28., is. 4d. Thurs- 
day, Saturday. 

Ripon Observer. Rir.on. C. Circulates throughout the North and 
West Ridings of Yorks. Take blocks. Id. 1885. 3s. 6d., Is. 6d. Wed- 
nesday, Thursday. 

Rishton Observer. Rishton. L. Saturday, 72 columns ( >5 inches long) 
Id. Tuesday, 36 columns (25 inches long), id. 1866. Announcements, 3s. 
per inch ; trade (series), Is. 6d. per inch. Blocks and special positions 
extra. See also folio 658. 

Rochdale Observer. Rochdale. L. High-class fiction, special articles 
and correspondence, and the news of the district reported at length. No 
blocks. Wednestlav, id. ; Saturday, Id. 1856. 44,000 guaranteed. 3s. 6d., 
Is. 6d. Tuestiay, Wednesday ; Friday, Saturday. See also foho 622. 

Rochdale Times. (Bi-weekly) • Yorkshire Street, Rochdale. C. Circu- 
lates in Rochdale and the districts. No blocks. Saturday, Id.; Wednesday, 
Jd. 1858. 26,400 guaranteed. 3s., 2s. Friday, Satiu'day ; Tuesday, 
Wednesday. See also folio 623. 

Rochester and Chatham Journal. Rochester. C. Advocates the 
principles of the Chuich of Euglandandthe Conservative party, together 
with agricultural, commercial, and shipping interests. Id. 1854. 2s. 6a., 
Is. Thursday, Friday. 

Rochester and Chatham Standard. Rochester. I. id. 1869. 13,000 
guaranteed. Is. 6d., Is. Wednesday morning. 

Romsey, Id. I. Take blocks. 2s. 6d, ; lOd. 



Romsey Advertiser. 

Friday. 
Roscommon Herald. Boyle. 



National. 2d. 1859. Friday, Saturday. 



Roscommon Journal. Roscommon. 1827. Guaranteed circulation over 
2,000 weekly. I. Take blocks. Id. 4s., is. 3d. Friday, Saturday. 






4 

tf 

! 






41 



Our special rates for any of the above will be sent on application. 



?•»« 






f 



464 



SUCCESSFUL ADVERTISING. 



[For Abbreviations see pajre 390. "I 



Roscommon Messenger. 

Satunlfty. 



Roscommon. National. 3(1. 1848. Fridny, 



Rossendale Division Gazette. C. Bacnp, Rawton.Htall, Ha8liiip<T« n 
Held t)tYi(t'. Abbey Street, Ac-ciinprttm. Id. 1862. Watiirdav. 



L. jd. 1891. 7,000 friiar. Is. 6d., Pd. 



Rossendale Echo. Rnwt«>nstnll. 
Weilii* ^«lay. See also folio 745. 

Rossendale Free Press. Rawtenstall. L. No bloeks. id. 1883. 7,.'jOO 

^laraiiteed. Is. 6d., 9«i. Friday. Saturday, tiee alt^o folio 74.'>. 

Ross Gazette. Ross, Herefordshire. N. Contains fnll local reports and 
summary of home and foreij^n news. Take blocks. Id. 1867, 4,(.C0. 
2s. 6d., Is. Wednesday, Tlmrsday. 

Ross-shire Journal. 

l>d. Friday. 

Rotherham Advertiser. (+. L. Neutral on all other subjects Nt> 
block^^. 1<1. 1858. 16,CHK>. 4s. 13 at 2s. Friday, Saturday. 



Dinfjrwall, N.B. U. No blocks. Id. 1875. 29. Kd. 



Id. 189<i. 
C. Take Mocks. Id. 



5,000. 29., 18. 
18r.9. Is. 6d., 9d. 



Rotherham Express. Rotherham. N 
Frida> . See al><> folio 745. 

Rothesay Chronicle. Rothesay 
Friday, Saturdaj-. 

Rothesay Express. Rothesay. The only mid-weekly in the district 

Lartre^-t cinulation Jd. 1S77. Wednesday. 

Rothwell Times. Family paper : best advertising medium printe. I and 
published between Leeds, Wakefield and Castleford, a hirge and 
populous area. Full reports, all meetings and events. Id. 1873. Hd.» 
4jd. Thni-sday, Friday. 

Royal Cornwall Gazette. Truro. C. Circulates extensively in Corn- 
wall and l)i'Vt>nthire. Id. 18(tl. 2s. 6d., Is. Wednesday, Ihiirsday. 

Rugby Advertiser. (Bi-weekly . Rugby. N. Tuesday issue contains 
a synopsis of the early news (»f the week, for town and (listriet. together 
with latest teUgiams, &:e. Take bh)cks. Tuesday, i<l. ; Saturday, Id. 
1H4«>. S.iMio guaranteed. 2s., Is. 3d. Mondaj', Tuesday ; Friday, Siituiday. 

Rugeley Mercury. Rngeley. C. Take approved blocks. Id. 181.'>. 6,000 
2s. 6d., Is. Thursday, Friday. 

Runcorn Examiner. Runcorn. L. Take blocks. Id. 1879. 3s., Is. 6d. 

Frida.\ . Saturday. 

Runcorn Guardian. Runcorn. (Bi-weekly.^ Attends to h)cal matt«'r9, 
especially farnung, A:e. Tuesday, Id. ; Friday, 2d. 1863. Monday, Tues- 
day ; Thursday. Fridaj". 

Runcorn Observer. See also folio 763, 

Runcorn Weekly News. Widnes. Cinidates in Runcorn, Halt on, 
Weston. Weston Point. Sutton. Weaver, Helsby, Frodsham, Norton, etc. 
Id. 1S94. Friday, for Saturday. 

Rushcliffe Advertiser. Hucknall. R. Circulates through the mining 
distriet of Nottinghamshire and East Derbyshire. Take blocks. Id. 
1888. Is., «jd. Thursday, Friday. 

Rus^den Argys. . Ru.shden. Cnly loeal paper read by all classes. Orgjin 
of staple trade in distriet. Id. 18fey. 1,000. Is.' 6d., 7d. Thursday, 
Friday. 

Rushden Echo. Rushden, Northampton.shire. N. Only paper printed 
in Rushden. Blocks. Circulation guaranteed larger than all locali.'-ed 
weeklies combined. Popidation l.'),000. Id. 1897. Per inch, once, 29. Md., 

13 Is. Friday. 

Rushden Times. Church Street. Rushden. Friday. See also folio 74<;. 



Our special rates for any of the above will be sent on application. 



PROVINCIAL PAPERS. 



46= 



[For Abbre^'iations .see page 3»n.] 



Rutherglen Reformer. Rutherglen. I. 
48., 2s. Tluirsday, Friday. 

Rye Free Press and Hastings Independent. Lewes. 

2s. 6d., Is. 6d. Wednesday, Thursday. 

Saddleworth and Mossley Standard. 

2s. Friday, Saturday. 



No blocks. Jd. 1875. 5,000. 
I. Id. 1869 
Oldham. C. l^d. 1859. .38. 



8t. Andrews Citizen. St. Andrews, Scotland. C. Id. ls7o. Is. 6d.. ;»d 
Friday, Saturday. 

St. Annes Express. St. Anne's- on- the-Sea. Distributed gratis to a 
resident popidation of 10,000. Trade advertisements, 9d. per inch for a 
series. Friday morning. 

St. Anne's-on-Sea Gazette and News. Blackpool. No blocks. 1873. 
8s., Is. 6d. Published Tuesday and Fridav. 

St. Austell Star. St. Austell, Cornwall. L. Local news, and a selection 

of general intelligence. Id. 1889. 2s. 6d., 6d. Thursday, Friday. 

St. Austell News and Cornish Advertiser. St. Austell. TJ. Circu- 
lates in all the towns and \nllages of the coiuity. Id. 1868. 2s. 6d., Is. 9d. 
Fritlay, Saturday. 

St. Helens Examiner. St. Helens. L. Devotes attention tomatters 
affecting the glass, ehemical, watch, coal, and other trades. Take blocks. 
Id. 1878. 3»., 19. 6<l. Friday. 

St. Helens Newspaper and Advertiser. St. Helens, Lancashire. L. 
A large space is devoted to local intelligence and the general news is 
given at length. Id. 1853. Monday, Tuesday ; Thursday, Friday. Set- 
also folio 747. 

St. Helens Reporter. St. Helens. C. Makes a special feature of footbaU 
and athletic news and notes. 1865. 3s., Is. 6d. Monday, Tuesday id ; 
Thiu'sday, Friday Id. 

St. Leonards Gazette. St. Leonards. I. Circulates St. Leonards,. 
Hastings, and the neighbourhood. Take blocks. Id. 1854. Thursday. 

St. Neots Advertiser, Hunts and Beds News. St. Neots. N. The 
only i>aper printed at St. Neots. Take blocks. 2s. 6d., Is. Friday. See 
also folio 747. 

St. Pancras Fiction Press and Local Reporter. 16, Tokenhouse Yard, 
E.C. Stories and local news. Take blocks. Jd. 1893. Is. 6d. Thursday. 

St. Pancras Gazette. 80, High Street, Camden Town, N.W. C. Id. 

18<jH. 2s. Hd,, Is. (!<l. Saturday. See also folio 748. 

Bt. Pancras Guardian. 188, Great College Street, N.W. Take blocks. Id. 
1857. is. 6d., is. 4d. Thursday, Friday. 

Salcombe Times. Salcombe, Devonshire. N. Gives the news of the 
town and general intelligence. Id. 1879. is. 3d., Is. Wednesday, Thursday. 

Sale and Stretford Guardian. Sale, Lancashire. Gives both political 
sides, but takes neitlur. Good loeal and distriet tiews. Tuesdjij", Id. ; 
Saturday, 2d. 1862. Monday, Tuesday ; Friday, Saturday. 

Salford Chronicle and Telephone. Salford, Lanes. U. The local news 
is given at length. General news, serial tales, etc. Takeblocks. id. 186S. 
6s., 2s. Friday. Saturday. 

Salford Reporter. Pendleton, Lancashire. N. Full-sized family 
paper, free fi'om political or religious bias. Id. 1879. 6s., 2s. Friday, 
Satiu-day. 



I . 



Our special rates for any of the above will be sent on application. 






t 



466 



SUCCESSFUL ADVERTISING. 



[For Abbreviations see page 3;>9.] 

Salisbury and Winchester Journal. Salisl)iir>'. X. One of the oldest 
establisliod papers. Advocates the a^ieiUtural interest. No blocks. Id. 
1729. Hatnrday. 

Salisbury Times, 'Wilton Times, and South IVilts Gazette. Halis- 
biiry. Poimlur ItH-al and ilistrict or^an. Approvi'd blocks. Largely 
increasing circtdation. Id. 186(>. Is. 8d.. Is. Friday. 

Sandbach and Middlewich Advertiser. HandV>ach. Cheshire. C. 
Is a thonnij^hly readabk' juiunial. and in its local and general news cannot 
be surpassed. Id. 1875. 2s., Is. Thnrsday, Fiiday. 

Sandbach Chronicle. Congleton. N. Id. 1866. Friday. 

Sandbach Guardian. Sandbach, Cheshire. 
news. Id. lHt;.{. Tu«'sday, Friday. 

Scarborough Daily Post. Sciirborongh. C 
sporting, and (commercial intelligence. .Jd. 



I . Is full of local and district 



All the latest local, general 
187H. 2s. 6d., 78 insertions, 6d. 

Scarborough Evening News and Daily Mercury. Scarborough. L. 
The recognised organ ot tlie LilM-ral partv. Tiike blocks. ]d. 1882. 
4,000. 28. 6d., 78 insertions. Is. 

Scarborough Gazette and W^eekly List of Visitors. X. Advocated 
no party inter«>st. religious or political. The summer issue is illustrated. 
Take blocks. July to end of October, 2d. Xovember to end of Jiuie, Id. 
1846. 6,000. 2s. 6d., Is. 6d. Wethicsday, Thursiiay. 



Daily. Edinburgh. L. 
Weekly . Edinburgh . 



No blocks. Id. 1817. 
L. Take blocks. Id. 



1817. Friday, 



Scotsman. 

Scotsman. 

Saturday 

Scottish Border Record. Galashiels. L. U. Circulates extensively in 
the woollen manufactuj-ing districts of the Sonth of Scotland. Take 
blocks. Id. 1881. 3,0(X). KKl., 26 or more M. Friday. See al.so folio 749. 

Scottish Guardian. Edinburgh. X'^. Id. 1879. 4s., 3s. Thursday, Friday 



Seaham IVeekly Newrs. 

jind advertisements are 
Take blocks. Id. 1860. 



Seaham Harbonr, Durham. C. The local news 
added to a partly printed sheet from London. 
Is., 9d. Thiusday, Friday. 

Selby Express. Selby, Yorkshire. I. A first-class penny family journal. 

Id. ISTo. ;Js., 2s. 6d. Thiu-.sday, Friday. 

Selby Times. Selby, Yorkshire. N. Advocates the general interest of 
the district, and gives the local jiews of the town and neighbourhood 
ftilly. No blocks. Id. 1860. 2s., Is. Thursday night. 

Selby IVeekly Herald and Barkston Ash Standard. The Crescent, 
Selby. C. Id. Thursday. Friday morning. Uives all local and district 
news. 

Seren Cymru. (Star of Wales), Cannarthen. Printed in the Welsh lan- 
guage. Is the only organ of the Welsh Bai)tist Denomination throughout 
the principality. Xews of the week, articles on the prominent topics of 
the week WTitten by special contributors. Take blocks. 1857. 6,000 
guai'anteed. Is. 6d. Wednesday, Friday. 

Sevenoaks Chronicle. Sevenoaks. C. Tlie local and district news is 
fidly rei)orted, and special attention is paid to agriciUtiu*al matters. 
Take blocks. Id. 1881. Friday. 



Sevenoaks Express. Sevenoaks. 
Id. 186:1. Monday, Tuesday. 



C. Circidates throughout the district. 



Sevenoaks Telegraph. Sevenoaks. Circulates throughout the Seven- 
oaks Parliamentary Division. No blocks. Id. 2s. 6d., Is. Fridaj'. 

Sheerness Guardian. L. Gives copious reports and notices of local 
occiuTcnctvs, and a good .selection of coimty, naval, militai'y, and general 
intelligence. Id. 1868. Friday, Saturday. 

Our special rates for any of the above will be sent on application* 



PROVINCIAL PAPERS. 



467 



,For Abbreviations see page 399. 1 

Sheerness Times. Sheemess-on-Sea. I. Advocates government on 

Id. 1868. 2s. 6d., Is. 6d. Thiu'.sday, Friday. 



Leading commercial 
1819. 6s. Daily. See 



liberal principles 

Sheffield Daily Independent. Sheffield. L. 

.Tourual in South York^liire and Midlands. Id. 

also ffdio 627.. 
Sheffield Sporting News. Sheffield. The usual sporting intelligence 

appears ill it- pa^ro. Id. lsS2. Daily. 

Sheffield Telegraph. Daily. Sheffield, and 180 and 181, Fleet Street. 
E.G. C. Oldest daily paper out of London. Daily. Id. 1854. See also 
folio 7.''>1 . 

Sheffield Weekly Independent. Sheffield. L. A complete weekly 
newspaper. Contains local and general news, with serial stories, .sketches, 
&c. Id. 1819. 60,000. Thmsday. See also folio 627. 

Sheldrake's Aldershot Military Gazette. Aldershot. X. Has a large 

circulation amongst the civil and military. Id. 1859. Is. 6d., 8d. 
Thursday, Friday. See also folio 752. 

Shepton Mallet Journal and IHTells Reporter. Shepton Mallet, 
and Wells, Somerset. Advocates the general interests of the district 
without binding itself to any sect or party. Display type inserted. 
Id. 1854. 2s. 6d., Is. Thursday, Friday. 

Shetland News. Lerwick. I. Take blocks. Id. 1885. Friday, Saturday. 

Shetland Times. Lerv\'ick. L. Eight pages. Circulates in everj' dis- 
trict in the north. Contains all local and district news, fishing news, 
general news, and serial tale. Largest circulation of any paper in 
hetland. 1872. Friday, Saturday. 

Shields Daily Gazette and Shipping Telegraph. Shields. L. It is 
the shipping organ of the large district from the Tweed to the Hvunber. 
Jd. 1849. 3s. 4d. 78 insertions, 23. 6d. Daily. 

Shields Daily News. Shields. L. Circulates ver>' largely in the districts 
between Xeweastle, Shields, and Tynemouth. id. 1864. Is. 8d., Is. 6tl. 
See also folio 628. 

Shipley Express and Airedale News. Shipley, Yorks. X. 1894. 
Id. 10,000. Per inch, 13 insertioas, Is. 6d. ; 52, Is. Friday. 

Shipley Times and Airedale Reporter. Shipley, Yorkshire. L. Il- 
lustrated, news, tales, &c. Take approved blocks. Id. 1876. 5,000. 29.6d., 
Is. Friday, Friday. 

Shoreditch Guardian. 16, Mile End Road, E. C. 

blocks. 12.(HX». 2s. 6d., Is. 6d, Friday. 

Shoreham and Southwiok District Gazette. I. 

district on South Coast. See also folio 709. 

Shrewsbury Chronicle. ShrewsbllrJ^ U. Advocates agriculture and 
trade, is a literaiy and commexx'ial paper. Id. 1772. 10,000. Friday. 

Sidcup and District Times. Sidcup, Kent. (Advertisements include 
insertion iu Chislehurst Times, St. Mary Cray, and Orpington Times, 
Eltham Times. I. Id. 1881. 2s., Is. 3d. Thiu-sday, Friday. See also 
folio 716. 

Sidmouth Observer. Sidmouth, Devon. I. Circulates in Sidmouth and 
the district. Take blocks. Id. 1887. Is., 8d. Tuesday, Wednesday. 

Bimson's Weekly News. Broadstairs, Margate and Ramsgate. Cir- 
cidates in East Kent Watering places. Id. 1893. Is. 6d., 9d. Friday. 

Skegness Herald. Skegness, Lincolnshire. Has a large, ciiculation in 
East Lincolnshii-e, and is the recognised organ for this part of the county. 
Id. 1882. Thursday, Friday. 

Blaithwaite Guardian. Slaithwaite. I. 1896. ^d. Friday. 



Id. 1894. Take 
Circulates in wide 






Our special rates for any of the above will Ve sent on application. 



468 



SUCCESSFUL ADVERTISING. 



Sleaford Gazette. 

only. M. 1^.'>J. 

Sleaford Journal. 

Linoolnshii't'. Id. 



[For Abbreviations see page 399.] 

C. Take blocks innicle pape* 



SUviford. Lincolnshire. 
Friday, Snttirday. 

fSleaford. I. Circnlates in 8leaford. Mid. and South 
1M72. Friday. Saturchiy. 

Sllgo Champion. Sli^'o. National. Take approved bUuks. Id. 1836. 
ii.5<K». '2s., Is. Friday, Saturday. 

Sllgo Independent. Sli^'o. C. id. 1855. Friday. 



Sloujrh. C. 
Take blocks. 



Advocates a Con" 
l»l. 1883. Friday 



Slough, Eton, and IVlndsor Observer. 

servative policy. Full of local news. 
Satni'day. 

Srnethwick Telephone. Rejjrent Street, Smethwick. All local report* 
fully reported. Circulates in the populous nianxifactiirinf; centre of 
Smethwick ami District. It is the only paper printed in Smethwick, and 
has a rapidly increasinj; circulation, Jd. 1884. 5,000 puar. 2s. 6d., 8d 
Friday, Satui'duy. 

Soham Advertiser. Sohnm, Cambridjjeshire. Contains the K*i»t'J"»«l in- 
telligence of the whole country, and local news. Id. 1882. Thtirsday, Fri<lay 

Somerset and "Wilts Journal. Fromc, Somerset. L. Contains forcipu 
and home news and reports of tlu' latest markets. Arc. Id. 18."»5. Friday. 
Sattu'day. 

Somerset County Gazette, Bristol Express, and Devonshire News, 
Castle (ireeu, Taunton. I. Is an excellent litei-aiy and commercial 
journal. Serial tales. Admits double column advertisi'ment.s. Is 
an official county i>apcr, is the oidy Saturday series printed in the 
county town, and has by far the larKest circulation thrountfhout the 
district lyin;r between Bristol and Exeter. Id. 1836. Saturday. 12 pages. 
84 cols. 2s. ()d.. Is. Hd. See also folio 7.53. 

Somerset County Mail. Crewkeme. C. Circulates in the district. Id. 
1878. Is. «<l.. Is. Wednesday, Thursday. 

Somerset County Express. Taunton. L. The only Liberal weekly 
pa])er publiinhed m \\ t>t Somerset. 1<1. lMh7. Is. tKl.. l^». «<l. Friday. 
Saturday. 

Somerset Standard. Frome, Somerset. C. A^'ricultural. commercial, 
mid ixi'Mivnl iMtelliirenct- i-eceive due attention; ami the district news i* 
fully reported. Id. 1S59. Friday, Saturday. See also folio 7.')3. 



South Bucks Free Press. 

lation 7.<HMt wcekh . 



L. Id. 185t). Friday. Take blocks. Circu- 



South Bucks Standard. W.rc(»mbe. C. C<mtaius all the news com- 
prised in the three centres— Wycombe, Marlow, «nd Sloujfli, and also 
publishes full reports of all coiiniy matt^^Ts. Id. 1890. 2s., Is Friday. 

South Devon Gazette. Kingsbridjc<'. C. Circulates througb the coiuity. 
id. 187H. Friday, Saturday. 

South Durham and Cleveland Mercury. I'ublishin^ offices Darling- 
ton, Hart lej tool. Stockton. MiddlesbntuKb- Ext«^'nsive siilc in p(»pult us 
mining districts of Durham and North Yorkshire. (i4 eohmms. Id. 
Friday moiniuK- 1851. Approved blocks taken. Londcm office, lb«. 
Fleet Street. E.C. 

South Durham Herald. Tlie Hartlepools. Durham. L. Is in all re- 

8i»ei'ts a<n excellent lo«^ul pai)er for the district in which it circulates. Id. 
180<;. 5s., 2s. Friday, SaturiUty. 

South-Eastern Advertiser. Hastings. I. C. Contains l(»cal and in- 
terestintr K^'Ueral news. Take blocks. Id. 1853. as. tkl., Is. 6d. Friday, 
Satui'tlay. 

South-Eastern Gazette. Maidstone. L. Circulates throujfh th» 
whole of Kent, and in th«' ecnintics of SuiTcy and Sus.sex. Tuesday, 2d.; 
Saturday. Id. isi.-). Monday. Tuesdjiv ; Friday, Satiu'day. 



Our special rates for any of the above will be sent on application. 



PROVINCIAL PAPERS. 
[For Abbreviations see pa ^e 309.] 



469 



24, Southwark Street. 2d. 1830. 6s., 5s. 



South-Eastern Herald. (Greenwich. Local news of Gn;enwi<hDeptford, 
RiMlurhithe. Lewisham, and South-east L..ndon. Take blocks, id. 
1882. 10,(HX». is.- 6d., 2s. Thursday, Friday. 

Southern Press. Govan. N. Jd. 1887. Friday. 

South London Chronicle, id. Take blocks. Latest f<.r advertisements 
l<i.;wi a 111. F. i<lay. 

South London Journal. 

Saturday. 

South London Mail (with which is inconxn-atcd the ''South London 
Revii^v " an.l the " S<mthwark Standard an<l South London News, 
Camberweil. C. 20,fXX). Id. 1881. ::s.. 2s. Thursday, Friday aftenioim. 

South London Observer, Camberweil and Peckham Times. 84, 

Church Street, Cniiiberwell, S.E. Id. 18«;s. -s. M., 2s. Monday, W ed- 
nesday ; Tliursday, Saturday. 
South London Press. Red Lion Court, EC. L. Id. 1865. Saturday. 

South Manchester Chronicle. Manchester. L. < ■ ^^'^^^^^^'^ '^^^^^^1^ 
in the county of Laixashue. lake blocks. Id. .Js.,ls.6d. Ihursday, 

Friday. 
South Molton Gazette. South Molton, Devon. I. (iives full reports o 
local and di-tri( t news. l.l. 1872. Wednesday, Saturday. 

South Wales Argus Newi)ort, Mon. id. Friday. See also folio G.30. 

South Wales Dally News. Cardiff. L. Eijrht pa^es, 64 ^lumns. 
nrcuhitesthrou^'hout South aud Mid-Wales and the West of En-land 
over an uuusuany extensive district. Id. 1872. 4s., 2s. 6<l. Double 
columns and blocks accepted See also folio 631. 

South Wales Daily Post. Swansea. Five editi<ms daily. 

South Wales Daily Telegraph. Newport. C. Seven editions daily. Jd. 

8,000. is., 6<1. 

South Wales Echo. Cardiff. L. Eight editions daily. One of the 
lamc-t evening papers in the kin^'.lo... . Cin-ulation {.'reater than that of 
Hi the other evening' papers in Wales and Monmouthshire added 
tocrether. No blocks, id. 1884. 4s.. 2s. 6d. See also folio 6:U. 

South Wales Times and Star of Gwent. Newport, Mon. C. Id. 1829. 

J»,0(K). 2s., IS. Friday, Friday. 
South Wales Weekly Argus. Ni wport. Mon. id. Friday. See also 

folio f,:;). 
South Western Star. 1 GO, Falcon Road, Clapham. S.W., for Batter.sea, 

&e. I. Repoits fiUly all local matters, such as vestry meeting!*, sports, &c. 

id. 1877. Is., lod. " Friday, Friilay. 

Southall Norwood Gazette. Southall. C. id. Fri<lay. 

Southampton Observer. S.mthampton C. .56 columns. Contains a 
full record of the news of the week, both local and general, specially 
arranired for family reading;. Id. Takebhxks. 18«7. 3.0(j0. 2s.perinch; 
is. 6d. for 2r ; is. for 52. Saturday. See also folio 754. 

Southampton Times. Southampton. L. Conducted on popular Liberal 
i.rinciph"* Devotes special attention to all local matters. No Mocks. 
Id. 18tR>. 17.<.HX>. 2s., IS. 9d. Friday, Saturday. 

Southend-on-Sea Echo. Southen<i-<m-Sea. I. Cinmlates over sur- 
vouudiu^' di-tikts. Take blocks. Id. Tucnlay, Wednesday. 

Southend-on-Sea Observer. Sout^iend-on-Sea. C. Is the special oiyan 
of Conservatism in this part of Es.sex. Take blocks. Id. 18. 0. 5,000. 
2s. 6d., Is. 3<l. Wednesday, Tkui-sday. 

Our special rates for any of the above will be sent on application 



^ 



470 



SUCCESSFUL ADVERTISING. 



[For Abbreviations see page 399. j 

Southend -on -Sea Standard. Southend. L. Reports all events of 
piiblie inipoitauc*', nnd ^'ivt>s special attention to local and district news. 
Take blocks. Id. 1873. Wednesday, Friday. 

Southern Daily Mail. Portsmouth. C. Id. 1884. 

Southern Echo. Houthampton. Contains the latest and fullest informa- 
tion of all locul and general matters. Ad. 2s., 78 insertions, Is. 3d. Every 
erening. 

Southern Guardian. For Blandford and District. Bournemouth. See 

also I'olio f;70. 

Southern Press. For Southern Glasgow. Eight pages. Jd. 1887. Friday 

Southern Reporter. Selkiik. I. L. Xt> T»locks. id. 1855. 5,400. 28. 6d 
Wednesday, Thursday. 

Southern Star. Skibbeiven, Ireland. Xatit»nalist. Full and accurate 

r«'pt>rts on all matters of public concern. Id. 1890. 4,(KX). 2s., l8.6d. 
Friday, Saturday. 

Southern Times. Weymouth. C Is a genei-al literary and family news- 
paper, combining the news of the week with social and literary notices. 
Id. 1851. 2s. 6d., l.s. Friday, Saturday. See also folio 690. 

Southern IVeekly News. Brighton. 1. Pays special attention to the 
local and general news of the week. Trade. Agi"iculture, and fashion- 
able intelligence. Take blocks. Id. I^IG. 5s., 3s! 3d. Friday, Saturday. 

Southgate Times. Local edition Barnet Times. 

South port Guardian. L. Good family ] >aper ivporting the whole of the 
local news, and c()ntaining a vast fiuid nf infonnaticm. No blocks. Id. 
1882. 2s. 6d.. Is. Gd. Tuesday, Wednesday ; Friday, Saturday. 

Southport Standard. Southport. Id. 1S7.S. Wednesday and Saturday. 

Bouthport Visitor. Southport. C. Advocates the general interests of 
Che" ftorough. Established 40 years before any other local contemporary. 
Blocks Thursdays only. Id. Monday, Tuesday ; Wednesday, Tliursday, 
Friday, Saturday. See also folio 764. 

Southwark Recorder, Bermondsey and Rotherhithe Advertiser, 
and Newington Gazette. Bermondsey, S.E. Take blocks, id. 1868. 
2s., Is. 3d. Friday. 

Sowerby Bridge Chronicle. Sowerby, Yorkshire. N. Contains the 
local and general news. .Ui. 1883. Is. (>d., ik\. Thiursday, Friday. 

Spalding Guardian. Spalding. Official Liberal organ. Id. 1860. 3,000 
guaranteed. 2s., Is. Friday, Saturda.v. 

Sporting Chronicle. Id. 1871. 6s. ; 4s. Published daily. 

Sporting Echo. Deansgate, Manchester. Contains full reports of all 
racing matters. Id. 2s. 6d., 2s. Fritlay. Satiu'day. 

Sporting Life Tissue. 79, Dale End, Birmingham. 

Sports Telegraph, The. Blackburn. The most complete athletic journal 
in the district. Crispest notes, brightest repoi-ts, <iuickest results. Takes 
approved blocks. (6) 2s. (I3j Is. 9d. 26) ls.6d. ^52) Is. Ad. Saturday. 

Springburn Express. Glasgow. N. id. 1891. Is. 6d., 9d. Wednesday, 
Thursday. 

Staffordshire Advertiser. Stafford. I. Is accepted as a valuable or^^ 
of communication l)y all classes throughout the entire county. No 
blocks. 2d. 1796. Friday, Saturda.v. 

Staffordshire Chronicle. Stafford. N. 1877. Leading County Id. 
Familj Paper. Pays great attention to county and local matters, and 
gives good general information. Approved blocks. 3s. per inch ; type 
set, Is. 6d. Friday, Saturda.v.— See also folio 632. 

Our apecial rates for any ofithe above will be sent on application. 



PROVINCIAL PAPERS. 



471 



[For Abbreviations see page 399.] 

Staffordshire Sentinel. Daily. Hanley. I. Gives fullest telegraphic 
Bcrvice of latest general, commercial and sporting news, and has great 
influence in a wide area. No blocks, id. 1854. 50,000 to 60,000 daily. 
4s. ; 78 msertions is. 6d. 

Stalybridge Herald. Stalybridge, C. Full of local and district news. 
Ijd. 1889. 3s., is. 6d. Friday monung, Friday evening. See also folio 660. 

Stalybridge Reporter. Stalybridge. L. Advocates liberal measures, 
but devotes its influence pruicipally to local improvement. No blocks. 
l|d. 1855. 25,000. 3s. 6d., 2s. Friday morning, Friday evening. 

Stamford and Rutland Guardian. Stamford. I. Best local advertising 
medium. Largest local circulation. Full local news, local comments, 
local illustrations. Take blocks. Id. 1873. Is., 6d. Thursday rnommg, 
Tlivu-sday aftenioon. See also folio 755. 

Stamford Post. Stamford. C. Circulates throughout Rutland, South 
Lincolnshire, and North Northants. Take approved blocks. Id. Thurs- 
day afternoon, for Friday. 

Stanmore Observer.— (See Harrow Observer). See also folio 704. 

Stevenston Gazette. Irvine. U. Take blocks. Id. Thursday, Friday. 

Stewartry Observer and Wigtownshire News. .38, High Street, 
Dalbeattie. Advanced Radical. Circulates in fifty towns and villages 
in Gallowav. A valuable advertising medium. Only halfpenny paper in 
the South of Scotland. Jd. 1887. 4,0C0 guar. Is. 6d., Is. 3d. Thursday, 
Friday. 

Stirling Observer. Stirling. Oldest liberal paper in Stirlingshire. 8 pages. 
No blocks. Id. 1836. 2s. 6d., 9d. Wednesday. Wednesday. 

Stirling Saturday Observer, and Perthshire Herald. Stirhng. L. 
No Wocks. Id. 1873. 2s. 6d., 9d. Friday, Friday. 

Stirling Sentinel. Stii-Ung. Local and general news. No blocks, id- 
1888. Is. 6d., 6d. Tuesday morning. Tuesday afternoon. 

Stirling Journal. Stirling. C. Id. 1820. Is. 6d., Is. Thursday, Friday. 
See also folio 634. 

Stockport Advertiser. Stocki)crt. C. lid. 1822. 3s. 6d., 2s. Friday. 

Stockport County Borough Express. Stockport. Contains a concise 
record of local events. Take blocks, id. 1889. 12,500 gratis guaranteed. 
Thursday. 

Southport District Express. Stockport. Circulates in suburbs and 
villages around Stockport. 5,500 guaranteed. Second Tuesday in month. 

Stockton and Thornaby Herald. Stockton. L. Special reports of the 
staple occupations of the districts ; agriculture, iron manufacture, mining 
and .shipping. Id. 1866. 5,(XKt. 2s., Is. Friday, Saturday. See also 
foUo 756. 

Stockton Times. Stockton. I. L. Advocates measures on their merits, and 
all subjects calculated to promote social progress. Id. 1847. 3s., Is. 6d. 
Friday, Saturday. 

Stoke Newington Recorder. 31, Church Street, Stoke Newington. Id. 
1871. Friday. Saturday. 

Stone Weekly News. 28, High St., Stone. Stafts; and 19, GreengateSt. 
Stafford. The only recognised paper for Stone, Eccleshall, Trentham, 
Barlaston, Fulford,and the agriculturalportions of North Stattordshire 
generally, &c., &c. Concerts, Fetes, Entertainments, &c., 2s. 6d. per 
inch. Business announcements, Is. per inch. See also folio 632. 

Stone and Eccleshall Advertiser. Newport, Salop. Contains local 
and county news and business. Id. 1890. 2s., 8d. Friday, Saturday. 






1'- 



-•: 



•'«• 

4 



Our special rates for any of the above will be sent on application. 



47^ 



SrCCESSFUL ADVERTISING. 



■For Abbreviations sf^ page 3i)9.] 
Stonolmven. Sfotlainl. I. 1<1. 



1S45. Wt'dnesday, 



(■}oo(l local au'l K<*iit'i'Hl 



Stonehaven Journal. 

'Unn'sdny. 
Stourbrid<e County Express. For Woropstt^rshiro and Staffordshire. 
St»mrbridK't'. C. Loral and distrift iu'wh rxrlusivfly. Th»' only paper 
pmitt^d and published in .Stombridge. Id. 18H7. 6,r>0<J jiuar. Saturday 

Stowmarket Courier. 8towniarket, Suffolk. C. Copious r«'i)orts of 
lounty ineotiuK^*, assizes, and quarter sessions. Id. imx. Wednesday, 
Thursday. 

Strabane Chronicle. Strabane. I. Id. 

Stratford Express. Stratford. Essex, (^nitains full reports of all IochI 
and founty iirws. Id. IHtJl. Fri«lay, Saturday. 

Stratford-upon-Avon Herald. Stratford. L. 
Hi'ws. .1(1. isco. -Js., Is. ()d. Thursday. Fri<lay. 
Strathearn Herald. Crietf, N.B. ('. No blo<ks. i<l. is.-,*;. Saturday. 

Streatham Star. Battersea, S.W. 

Stretford Division Advertiser. Stretford. Lancashire. <^. Circulates 
in tlu' lartfc and i>oi)nlous distiicts of Stn'tford, Chorlton, iVc. Id. #882. 
•is jJd.. Is. «id. Thursday. Fnday. 

Stretford Division Chronicle. Manchester. L. Circulates extensively 
tlirouKliout the district. 1<1. 1SS7. 3s., Is. «i<l. Tlnnsday, Friday. 

Stretford Telegraph, Sale, Ashton-on-Mersey and Chorlton-cum- 

Hardy News, dtn'ttord. I.e. Xo )>loeks. i<l. io/nhi. Tliursday 
cveniu)^'. l-'riday. 
StrcfUd Journal. Stroud, (ll(^ncestei-shii-«>. L. Is tlu' orsran of the 
Liberal party of the bcu'ouj^h, and pays s]»ecial attention to all local 
(piestions. Take blocks. Id. 18^. 4,.'yx). Is. Hd., Is. Friday, Saturday. 

Stroud News. Sti*<nid. Ghmc^stershii-e. T"'^. Circulat<>s in five Parlia- 
mentary constituencies. Take blocks. Id. 1W7. o,2<»0. 2s. »;d., Is. 
rinirsday, Frici^y. 8ee also folio t\m. 

Suffolk and Essex Free Press. Sudlany. C. Advocat«'s especially 
r he interests of ttjrnctiltiu'e. (iives />■¥«(«(»' of the w«'ek's news. 2d. 1H.">'>. 



Il»s\vich. Jj. Circulatt's throujjh- 
Tak«' approved blocks. Id. IKlo. 
Thursday, Fri«lay. See also foli<» 



Shctlicld. Only Sunday paper in Yorkshire. Id. 



Wednesday, WesinesdHV 

Suffolk Chronicle and Mercury. 

out Suffolk. Norfolk, and Essex. 
Over 2rt,««H) jniar. .'5s. 4d., Is. .s«l 

Sunday Telegraph. 

Sun<lay. 

Sunderland Daily Echo. Sunderland. L. Devotes considerable s]»ace 
to the maritime and commercial interests. No blocks, id. 1873. 3o,000. 
4s., 2s. 

Sunderland Daily Shipping News. Stuiderland. All the vhi}>pinK 
news ot tile ]tort. The commercial intelli{.r«'n«-«' of the town interotinj; to 
shipownei-s an<l merchants also is yfiven. Ni» blocks, id. 186.1. 

Sunderland Herald and Daily Post. Sunderland. V. Is a journal <>t 
general new-, and is the *ommcr<ial and famil.v newspajjer of the district. 
No bl<»cks. Ad. 18.31. 4s., 78 insertions. Is. Evening- See also folio 757. 

Sunderland Weekly Echo and Times. Stnidcrland. L. Full news 
oi the week. >erial talcs }>y leading; authors, literary extracts, readings. 
Arc. Take blocks. Id. IKi/. 8,U«W. 48., 2s. Thursday, Friday, and 
Satui'fla.v. 

Surbiton Times, The. Smbiton, Siurey. 48 columns. Id. Friday mom- 
in-r. Announcements, 2s. per inch ; trade (series), Is. per inch. 

Surrey Advertiser and County Times. Onildford. C. <'ir«uhites 
throui^hout tlu" county. Id. istil. .N.. 2s. Saturday. Monday: Tuesila.y. 
Wednesday ; Fri«Uiy, Satunhiy. 

Our special rates for any of the above will be sent on application. 



PROVINCIAL PAPERS. 



473 



[For Abbreviations see page 399.] 

Surrey and Hants News. Farnham, Surrey. Id. 
teed. 2s., Is. Friday, Saturday. 



1859. 2,000 guaran- 



Surrey Cdmat. Kin'.?ston-on-Thaine3. 64 columns, Id., Saturdays; Jd., 
Wednesdays. 1854. Announcements, 4s. per inch ; trade (series). Is. 6d. 
per inch. Satiurday. 15,000. 

Surrey Gazette. GuUiford. L. Circulates throughout the county of 
Surrey and the surrounding counties. Take blocks. Tuesday, Id. ; 
Friday, Id. 1843. London otfice : 4, Budge Row, E.C. 

Surrey County Herald. Sutton. C. Circulates in Mid and North- 
eastern Parliamentary divisions of Surrey. 1878. No blocks. 28. 6d., 
Is. 6d. Friday, Saturday. See also folio 757. 

Surrey Independent. Wimbledon, Surrey. I. The popular paner and 
recofjnised official orf^ran. Contains full reports of all district intelligence. 
Take blocks. Id. 1878. 5,000. 2s., Is. Friday, Saturday. 



England and 

Reigate. and 

189(j. Friday 



Surrey Leader. Redhill. C. Advocates Church of 
Con.servative principles. Largely read in Redhill, 
surrounding parishes. Local news fully reported. Id. 
morning, Friday. 

Surrey Mirror and County Post. Redliill. The only mid-weekly paper 
printed in the Borough of Reigate. It possesses a larg*^ and grfiw^ing 
circulation in Reigate, Redhill, and Ea.st Surrey generallv. Published 
on Tuesda.y (blocks inserted). 1879. Jd. Published on Friday (blocks 
not inserted). H. F. D. Porter, proprietor. See also folio 758. 

Surrey News. Croydon. N. Circulates throughout the various divisions 
of Surrey, Kent, and Sussex. Monday, 2d. ; Saturday, id. 1844. 89. 
Saturday, Monday ; Friday, Saturday. 

Surrey Standard. Lewes. C. Circulates throughout the county, 
Tuesday, Id. ; Friday, Id. ; Saturday, 2d. 1835. 3s., Is. 6d. Monday, 
Tuesday ; Thursday, Friday ; Friday, Saturday. 

Surrey Times. Guildford. L. The only county Liberal newspaper. 
All official and coiinty notices appear in its columns. Approved 
blocks are inserted on page 2 only. Id. 1855. 3s., Is. Friday and 
Saturday. See also folio 758. 

Sussex Advertiser. Lewes. L. Circulates generally throughout 
Sussex. Surrey, and the western portions of Kent. No blocks. Monday, 
2d. ; Wednesday and Saturday, Id. 1745. 2s., Is. 6d. Saturday, Monday ; 
Tuesday, Wednesday ; Friday Saturday. See also folio 759. 

Sussex and Surrey Courier. Crawley. I. Circulates in Crawley and 
district. Id. 1831. 2s., Is. 3d. Friday, Saturday. 

Sussex Agricultural Express. Lewes. C. Circulates extensively 
throuarh the county. 1837. 3s., Is. 6d Monday, Tuesday Id. ; Thurs- 
day, Friday Id. ; Friday, Saturday 2d. 



Sussex Coast Mercury. Worthing, Sussex. C. 
and neighbourhood and amongst the visitors. 
Friday, Saturday. 



Circulates in the town 
Id. 1867. 2s. 6d., is. 6d. 



Eastbourne. I. Circulates in the towns and 
Take blocks. Id. 1874. Is. 6d., 2s. Friday, 



Sussex County Herald. 

villages of the county. 
Satxirday. 

Sussex Daily News. Brighton. I. Pays much attention to meetings of 
all the public bodies in the county. The almost daily publication of 
special articles forms a popular featiu'e. Approved blocks. Id. 1868. 
5s.. 78 insertions, 2s. 

Sussex Evening Times. Brighton. C. Five editions daily. Take 
blocks. 1880. 4s., 78 insertions. Is. 6d. Daily. 



Our apeoial rates for any of the above will be sent on application. 

S2 



^1 



it I 
■1l 



472 



SUCCESSFUL ADVERTISING. 



! 



For Ahhreviations .see page 3i)9.] 



Stonehaven Journal. Stonehaven, Scotland. I. l«l. 1845. We^lnesday, 

Stourbridge County Express. For Worcpstershire and Staffordshire. 
St<)iu-1>ii<li,'<'. <'• liociil and disfrirt n«'\v.s «'x*-hiHiv«'l.v. Tlw only paper 
piiiited and published in Stourbridge. Id. 1W7. 6,")0<) jfuar. Saturday 

Stowmarket Courier. Stowmark«»t, Suft'olk. C. Coi)ions reports of 
county nu'etiiiK^*, a.ssizes, and t^uarter ses.sions. Id. IBfJs. W\'dne.sday, 
Thur-»day. 

Strabane Chronicle. Strabane. I. Id. 

Stratford Express. Stratford. Ess«'X. Contains full re])orts of all loeal 
• iiid fouHty news. Id. l.sHI. Friday. Saturday. 

Stratford-upon-Avon Herald. Strutfoi-d. L. (4ood local aii'l *f«'ni>ral 

iii'ws. }.il. iscu. 'is., Is. ()d. Thursday. Friday. 
Strathearn Herald. Crietf, N.B. (.'. No blocks, id. is.>;. Saturday. 

Streatham Star. Battersea, S.W. 

Stretford Division Advertiser. Stn^tfoi'd, Lancashiie. C ('irculat«» 

in the lar^;'*' and i)<)))ulons districts of Strettonl, Chorlton, \-<'. Id. iHS*2. 
2s (id.. Is. «d. Thursday, Friday. 

Stretford Division Chronicle. Manchest<T. L. CMrculates extensively 
tliriMi^chout tlic district. Id. iss?. 3s., Is. tJd. Thursday, Fri<lay. 

Stretford Telegraph, Sale, Ashton-on-Mersey and Chorlton-cum- 
Hardy News. Strctt ori. I.e. No l)lockM. M. io,<hi(i. Thursday 
evening' I'riday. 

StroTUd Journal. Stroud, (41ouc«»stershirc. L. Is the or^ran of the 
Lib«'ral party of the boron}?li, and pays s]>(><-ial attention t<» all local 
questions. Take blocks. Id. 18^. ijitn). Is. ikl.. Is. Fri<lay, Saturday. 

Stroud News. Stroud, Glouc 'sti-rshii-e. T"'. Circidat<'s in five Parlia- 
mentary coustitiu'ucies. Take blocks. Id. 18157. 5,2<K). '2s. •Wl., Is. 
Thursday, Friday. See also folio h:W. 

Suffolk and Essex Free Press. Sndlniry. C Ailvocatcs ,<]«'cially 
The interests (if a^rn<ultiu'*>. (iivcs /v.v((/(i*' ttf the week's news. 'M. 18.55. 
Wedne.s(hiy, Weduesday. 

Suffolk Chronicle and Mercury. Ii>swich. T^. (Circulates throu^fh- 

'•ut Sullolk. N<»rt()lk, and Kssex. Take approved blocks, id. IHK). 

Over 2rt,<H>o jniar. .'Js. 4«l., Is. .s<l. Thursdjij', Friday. See also f<di«» 
♦;>H. 

Sunday Telegraph. Shettield. Only Sunday paper in Yorkshire. Id. 
Sunday. 

Sunderland Daily Echo. Sunderland. L. Dev<»tes c(»nsiderable s]»a<'e 
to the maritime and comniercial interests. No blocks. .^1. Is;,}. ;j(»,o(H). 
4s., 2s. 

Sunderland Daily Shipping News. Sunderland. All the >hip]>inM: 
news of tile port. The commercial iiit«'llifj:ence of tin- town interesting? to 
shipowners and merchants also is y:iven. No blocks. Id. 188.5. 

Sunderland Herald and Daily Post. Snndeiland. U. Is a journal of 
general news, and is th<' comnu'rcial and famil.y newspajier of the district. 
No blocks. }.d. 18.31. 4s., 78 insertions, Is. Eveniuff. See also lolio 757. 

Sunderland Weekly Echo and Times. Sun<lerland. L. Full news 
oi the week, serial tales b.y leadinjf authors, literar.v exti'acts, readings. 
iVc. Take blocks. Id. IKi/. 8,000. 48., -is. Thursday, Friday, and 
Saturday. 

Surbiton Times, The. Surbiton, Surn-y. 4Scolumns. id. Friday mom- 

iiiir. Aimouiiceiiieiits, 2s. per inch ; trade (series), ^s. per inch. 

Surrey Advertiser and County Times, (ruildfortl. (\ Circulates 
tlaouv^hotit tlie county, id. is*;i. 3s., 2s, Saturday, Monday ; Tuesda.y. 
Wednesday ; Friday. Saturday. 

Our spacial rates for any of the above will be sent on application. 



PROVINCIAL PAPERS. 



473 



[For Abbreviations see page 399.] 

Surrey and Hants Newrs. Farnham, Surrey, id. 1859. 2,000 guaran- 
teed. 2s., Is. Friday, Saturday. 

Surrey Cdmat. Kini?ston-on-Thames. 64 columns. Id., Saturdays; Jd., 
Wednesdays. 1851. Announcements, 4s. per inch ; trade (series). Is. 6d. 
per inch. Saturday. 15,000. 

Surra/ Ostzette. G^uQdford. L. Circulates throughout the county of 
Surrey and the surrounding counties. Take blocks. Tuesday, Id. ; 
Friday, Id. 18t3. London otfice : 4, Budge Row, E.C. 

Surrey County Herald. Sutton. C. Circulates in Mid and North- 
eastern Parliamentar.v divisions of Surrey. 1878. No blocks. 2s. 6d., 
Is. 6d. Friday, Saturday. See also folio 757. 

Surrey Independent. Wimbledon, Surrey. I. The popular paper and 
recognised official organ. Contains full reports of all district intelligence. 
Take blocks. Id. 1878. 5,000. 2s., Is. Friday, Saturday. 

Surrey Leader. Redhill. C. Advocates Church of England and 

Con.servative principles. Largely read in Redhill, Reigate. and 

surrounding parishes. Local news fully reported. Id. 1890. Friday 
morning, Friday. 

Surrey Mirror and County Post. Redhill. Tlie only mid- weekly paper 
printed in the Borough of Reigate. It possesses a larg'^ and growing 
circulation in Reigate, Redhill, and East Surrey generally. Published 
on Tuesda.y (blocks inserted). 1879. Jd. Published on Friday (blocks 
not inserted). H. F. D. Porter, proprietor. See also folio 758. 

Surrey News. Croydon. N. Circulates throughout the various divisions 
of Surrey, Kent, and Sussex. Monday, 2d. ; Saturday, Id. 1844. 8s. 
Saturday, Monday ; Friday, Saturday. 

Surrey Standard. Lewes. C. Circulates throughout the county. 
Tuesday, Id. ; Friday, Id. ; Saturday, 2d. 1835. 3s., Is. ♦Jd. Monday, 
Tuesday ; Thursday, Friday ; Friday, Saturday. 

Surrey Times. Guildford. L. The only county Liberal newspaper. 
All official and county notices appear in its columns. Approved 
blocks are inserted on page 2 only. Id. 1855. 3s., Is. Friday and 
Saturday. See also folio 7.58. 

Sussex Advertiser. Lewes. L. Circulates generally throxxghout 
Sussex. Surrey, and the western portions of Kent. No blocks. Monday, 
2d. ; Wednesday and Saturday, Id. 1745. 2s., Is. 6d. Saturday, Monday ; 
Tuesday, Wednesday ; Friday Saturday. See also folio 759. 

Sussex and Surrey Courier. Crawley. I. Circulates in Crawley and 
district. Id. 18S1. 2s., Is. 3d. Friday, Saturday. 

Sussex Agricultural Express. Lewes. C. Circulates extensively 
through the county. 1837. 3s., Is. 6d Monday, Tuesday Id. ; Thurs- 
day, Friday Id. ; Friday, Saturday 2d. 

Sussex Coast Mercury. Worthing, Sussex. C. Circulates in the town 
and neighbourhood and amongst the visitors. Id. 1867. 2s. 6d., Is. 6d. 
Friday, Saturday. 

Sussex County Herald. Eastbourne. I. Circulates in the towms and 
villages of the county. Take blocks. Id. 1874. Is. 6d., 2s. Friday, 
Saturday. 

Sussex Daily News. Brighton. I. Pays much attention to meetings of 
all the public bodies in the county. The almost daily publication of 
special articles forms a popular feature. Approved blocks. Id. 1868. 
6s., 78 insertions, 2s. 

Sussex Evening Times. Brighton. C. Five editions daily. Take 
blocks. 1880. 4s., 78 insertions, Is. 6d. Daily. 



:* 



I 



$^ 



Our special rates for any of the above will be sent on application. 

S2 






474 



SUCCESSFUL ADVERTISING. 

' ~ [For Abbreviations see page 399.1 

tt»t*^r> Cftidfleld and Erdinrfton Times. Birminpham. It is a family 
"" n,^vv spa° I unci onT"lTx^lT^ Contain, local and general mt<-mKence. 

Id. 1883. 3s., 2s. Friday, Hatvmlay. 
Button and Epsom Ac'veptlser. Croydon. Imperialistic. No blo«ks. 

Id is<;i*- 'i^- ''<l- i^aturd»y. 

Swanage and Wareham Guardian. Swanage. N. Id. 1883. Fn.luy. 

Siitiirday. Set' also folio «70. 
Swanley and Eynsford Times. Sidcnp. See also folio 716. 

tr^^^ttci. »nd Dailv Shipping Register. PubhVliod 
Swansea Oa^.?"« *"*l,,r adv^^^^^^ on application to manager. 

l^J^p^sa/.rroved'bloeks^ Special terms for running advertisements. 

See alsi> folio 639. 
Swindon Advertiser. Swindon. L Ureat attention is paid to loca 

reports and intelligence. Id. lK->4. Friday. 
Swindon Evening Advertiser. Swindon. Daily except Friday. Id 

24 colnmns. 
.wlnton and PendUbur, Telegraph Bran^^^ 

rnTS'/'2».Vipe^n'hper'-eoi;26, 2,.; »..!». 6d. 0<«s to pre,, 
Thursday evening, Friday. 

2s. 6d., 9d. Friday, Saturday. 
Sydenham, Forest Hill, and Penge Caxette. Upper Sydenham. N. 

No blocks. Id. 1872. Saturday. 
Tadcaster News. Wetherbv. C. Circulates in Tadcaster and the county. 

Id 1H<J1. 'is.. ls.6d. Wednesday, Thursilay. 
— **. x^mrA^^^iaAi* «ni?hv N Circulates in Tamworth and the 

'^T^'^nt'vaufy^dittric^^^^^ Ss.. 1.^ 6<1. Friday, Saturday. 

Tamworth Herald. Tamworth. N. Circulates in Tamworth and all th^ 

Towns and villages of the surroTinding counties. Take blocks. Id. 1868. 

6s., 3s. tkl. Friday, Saturday. 
Ta.mworth Mercury. Tamworth. Circulates in Tamworth and the entire 

di?Jrict Take blocks. Id. 1877. 2s. Gd., lid. Friday, SatunhiV. 

Tartan y Oweithlwr. Aberdare. Id. 1875. Thursday. 

Taunton Mail, The. Taunton. I. E?ght pages. 56 colunwis. id. pe 
"frta^t aiid only mid-weekly printed in the tox.-n. 2s., Is. W tnlnesday. 

Taunton Echo. Taunton. L. Circulates throughout the district. Id. 

1887. IH. «d.. Is. Tuesday, Wednestlay. 
Tavistock Gazette. Tavistock. L. Id. 1867. 28, Is. Thursday, Friday. 

esdale mercury. j>ain«iii ^astle, Durham. I. Gives copious rcr< 
oHocSl pHK-T-eclings. and ample details of home and foreign news, ^ake 



PROVINCIAL PAPERS. 



475 



Teesdale Mercury. Barnard Castle, Durham. I. Gives copious rcrc.rts 
oHocSl pHK-T-eclings. and ample details of !.-««. «nd foreign news, ^ake 
block!*. Id. 1854. ls,9d. Wednesday. 

Telgnmouth Gazette and Directory. Tei^inmouth. N. Circulates 
S^Tt^igiiniouth and the county. Id. 1841. Tuesday, Wednesday. 

Teitfnmouth Post, and Visitors' List. Teignmouth. N. Advocates 
SI loSil interests of this increasing watering place. Id. Thuisday, 
Fritlay. 



Our special rates for any of the above will be sent on application. 



[For Abbreviations see page 399.] 

Teignmouth Times. Teignmouth. I. Circulates in Teignmouth, Daw- 
lish, Shaldon, Bishopsteignron, and the neighbourhood gener«ll\' id. 
1855. Friday. 

Telegram. Yeovil. L. Circulates throughout Dorset, Somerset, and East 
Devon. Id. 1860. 2s., Is.. Monday, Tuesday. 

N. Circidates hi Worcestershire 
Id. 1869. Is., 8d. MoiKJoy, Tuesday. 



Tenbury IVells Advertiser. Tenbury 



and the surrounding counties. 
Tenby and County News. Tenby. C 



Take blocks. Id. Wednesday. 



Tenby Observer and HITeekly List of Visitors. Fro? Street, Tenby. 
C. Circulati. n tfuaranteed the largest in the county. Take blocks. Id. 
1863. Is. 6d. Thuisday. 

Tevlotdale Record. Jedburgh, Scotland. L. C. Take blocks. Id. 1^55. 
Wednesday. 

Tewkesbury Register. Tewkesburj-. C. Take blocks, id. 1858. 2s., is. 6d. 
Friday, Saturday, 

Tewkesbury Weekly Record. Tewkesbury. L. Circulates in Tewkes- 
bury and the neighbourhood. Id. 1855. Is. 6d., Is. Friday, Saturday. 

Thame Gazette. Thame. N. Circulates extensively thi*oughout Thame 
and district. Id. 1856. Tuesday. 

Thanies Valley Times. Richmond. I. Circulates in Richmond. Twi( k- 
enham, Hampton, Teddington. Sunbury, Hounslow. Brentford. Chiswick 
Barnes, &c. Seditions, id. 1885. 2s., Is. Tuesday, Wednesday. 

Thanet Advertiser. Ramsgate. L. Circulates in Ramsgate, Broadstaii s» 
and(hstnct. 3,000. Id. 1859. Is. 6d., Is. Saturday. 

Thanet Guardian and Margate and Ramsgate Record. Margate. 
S' t *^" .'"^''' ^^^^ ^*^'"^^ "^*^^"'^' ^^^^ block.s. Id. im>. 2s., Is Fridny, 

Thetford and Watton Times. Thetford. I. Contains all local news, 
and a capital summary of home and foreign news. Take blocks, id IfcHO 
2,000 guaranteed. Is. 6d., Is. Thursday, Friday. 

Thbrne Advertiser. Thome. I. Circulates extensively in Thome 
t^owle, and throughout the surrounding districts. Id. 1871. 3s., 28 
Thursday, Friday. 

Thorne Weekly Herald. Thome. C. A local and family paper, with an 
extensive circulation. Thursday, Friday morning. 

Thrapston and Raunds Journal. Wellingborough. L. Family pater. 
Thu?sdi^'^" Fri hi^' ^^^' ^^^' 'r^»<i^ »d^'*^rii.sements, 2s 6d , Od. 

Tiverton Gazette. Tiverton. I. Circulates throughout Devon and 
We.Mt Somerset. Id. 1858. 2s. 6d., Is. Monday, Tuesday. 

Todmorden Advertiser. Todmorden. N. Contains local and genera 
news, tales, &c. ^o blocks. Id. 1853. 5,000. is., 6d. Thursday, Friday 

Todmorden and District News. Todmorden. L. Circulates thrcu£.]i 
thedistnct. id. 1858. 28. 6d., 6<l. Thursday, Friday. 

Tonbridge and Sevenoaks Standard. Tonbridge. C. Circulates 
throughout the dLStnct. id. 1889. 2s. 6d., is. 6d. Thursday, Friday 

Tonbridije, Tunbridge Wells, and Sevenoaks Free Press. Tonbridge. 
Wo.*^!?''''!'**''^^"' Tonbridge, Timbridge Wells, Sevenoaks and South- 
WestKent. Id. 1869. 4s., 2s. 6d. Friday, Satmday. 

''°'^i^rf?.?f,-7li®P*P**-^-^^'^?^- ^- Advocates local interests, and 
devotes itselt to ivportmg the news and proceedings of the district 
Take blocks. Id. 1863. 4s., 2s. 6d. Thursday, Satiu-day. ^»"«t. 



Our special rates for any of the above will be sent on application. 



S2 



•,. 



\\ 



476 



SUCCESSFUL ADVERTISING. 



fFor Abbreviations see page 399.] 

^ ^M ^ J n«ii«o«M TYAitn^ld Tarshalton. C. Localised edition of 
'~si?^yTmu°y H?" a'*""™lat'-er?hSuJk^^^ the .Ustrict. No blocks. 

Id. 1878. Friday, Saturday. 
Tooting and Balham NewB. Battersea. See also folio 718. 
Toprlngton Chronicle. Torrinpton. I. Circulates in Torrington and 

district. Take blocks. Id. 1884. Friday, Saturday. 
TopQuay Directory and South Devon Journal. Torquay N. C^- 
^uS?a extTniHively through the .lUTOunding to>M,.. No blocks. Id. 1839. 

88., Is. 6d. Wednesday. 
frAfoua-v Times. Torquay. L. Circulates in Torqiiay and the surroundinj? 
^"^ towns. N^bl^cks. ^Id.^ 1%5. .3s.. IS. 6d. Thursday, Friday. 
Totnes Times and Devon News. Totnes. I. Circidates in Totnes 

Mid district. Id. 1H«0. 2s. (kl., IS. 3d. Friday, Saturday. 

Tottenham and Edmonton Weekly Herald and North Middle- 
sS? Advertiser. Tottenham. N. Is read by all classes m the 
fmn()rtaut district of Tottenham and Edmonton, and circulates through- 
ourNorti MiSsex. Id. 1861. 9,500 guaranteed. Is. 6d.. 6d. Thurs- 
day, Friday. See also folio 760. 
Tredegar Weekly Argus. Newport, Mon. Id. Friday 
Tribune, The. Tribune BuUdings, Nuneaton. A leading Paper of the 
Midlands Wednesday, Thursday, and Saturday. See also folio .61. 

Troon Herald. Irvine. Id. Blocks. Thursday, Friday. 

Tuam Herald. Tuam. L. Take blocks. 2d. 1837. 5,500. Is., lOd. 

Friday, Saturday. 
Tuam News. Tuam. National. Id. 1870. Thursday, Friday. 
Tullamore and King's Co. Independent. The. P^Wished in T«»^^«J«' 

ffiad office in Athlone. L. Take blocks. Id. Is. 6d., Is. Friday, 

^ f i-i^*il^'wAiia Advertiser. Tunbridge WeUs. I. Contains full and 
^'^^iSblfr.Tort^ an^o^^ a« well as a judicious Belectionj>f 

ffimi^, general, andagricultural ii^^^^^^^^^ Take blocks. Id. 2s. 6d., 

18 6d. Thiu^day, Friday. See also folio 761. 
Tunbridge Wells Courier. Tunbridge Wells. C. Take blocks. d. 

28. 6d, 2.H. Wednesday. ^ ^ .. 

Tunbridge Wells Express. Lewes. C Circulates throughout the 

district Id 1862. lS.6d., 9d. Monday, Tuesday. 

Wednesday, Thursday. 
— .. t J ^^ 1X7^11. fi^An<iB.fd Tunbridge Wells. C. Circulates through- 
*"^ut'thfdi*ri" Cm."t^'r'tiu. fasiaSle and local new,. Block, taken. 

Id. 1856. 2s., 18. 9d. Saturday. 
Twickenham Herald. 3. Station Approach, Twickenham. C. No Blocks. 

Id. 28. 6d., is Friday, Saturday. 
•« ij^.i»» on/1 xfTiAPton Chronicle. Leigh. N. Circulates extensively 
'^^\1S-ou.^i th?a**tri^r**'^^^^^^^ 187^). is., 9d. THursday, Friday. 

Tyldesley Observer. Leigh, Lanes. C. Approved blocks, id. Friday. 
Tvldeslev Weekly Journal. Tyldesley. Serial tales by di.'^tingiushed 
^ novelists, mTd domestic tui^icles render it a favourite family newspaper. Id. 

1873. Is. dd., 9d. Tliursday, Friday. 
Tyrone Constitution. Omagh. U. Id. 1844. Over 2,500 guaranteed. Is. 

lOd. Wednesday, Fri<lay. 



Our special rates for any of the above will be sent on application. 



PROVINCIAL PAPERS. 



477 



[For Abbreviations .see page .<»9. ] 

Tyrone Courier. Dungannon, Co. Tyrone. C. The official paper of 
Mid-Ulster. Id. 1880. Take blocks. Thursday. 

Tyrone Herald and Strabane Advertiser. 3,500 guaranteed. Id. 2s. 
Is. Tuesday. 

Ulster Echo. Belfast. L. U. The only liberal unionist evening paper 
published in Ireland, id. 1874. 2s. 6d., Is. 9d. 7 editions daily. 

Ulster Gazette. Aimagh. C. Take blocks. Id. 1844. Is. 6d., 6d. Friday. 
Saturday. See also folio 762. 

Ulster General Advertiser. Beliast. N. Take blocks. Gratis. 1842. 

8,000. Is. 6d., Is. Thursday, Saturday. 
Ulverston Advertiser. Ulverston. V. Circulates throughout North 

Lonsdale and South Cumberland. Very modeiate adverti.sing rates. Id. 

2 editions. Thursday afternoon. 
Ulverston Herald. Ulverston. U. Light approved blocks. Jd. 5,0CO. 

Per inch, once 2s., 13 8d. each. Thursday. 

Ulverston News. Weeklv. Bai-row. L. Circulates through the wide 
agricultural tUstrict. Thursday; id. ; Saturday, Id. 1882. 28., lOd. Thurs- 
day, Saturday. See also folio 598. 

United Ireland. DubUn. National. Take blocks. Id. 1881. 80,000. 3s. 6d. 
88. Friday, Saturday. 

Upton Chronicle and Forest Gate Gazette. 98, Woodgrange Road, 
Forest Gate, E. Independent progressive policy. lA. Guar. 4,000. 
Blocks and Insets taken. (1) Is., (26 6d. Thursday for Friday. 

Uttoxeter Advertiser. Uttoxeter. Important agricultural district. 
Centre of Meynell Hunt. Id. 1882. 900. 2s., Is. Tuesday, W^ednesday 

Uttoxeter New Bra. Uttoxeter. N. Circulates in Uttoxeter and its 
agricultural district. Id. 1855. Tuesday, Wednesday. 

Uxbridge Gazette. Uxbridge. C. Take blocks. Id. 1880. 2,500 guar- 
anteed. 2s., is. 6d. Friday morning, Friday afternoon. 

Visitor. Stirling. No blocks, id. 1892. ls.6d., 6d. Wednesday. 

W^akefield Echo. Wakefield. I. Contains a good selection of local, 
parliamentaiT, and general news, with tales, athletic news, &c. Only 
paper published on market day. Id. 1876. Is., 9d. Thursdaj', Friday. 

W^akefield Express. Wakefield. L. Advocates progressive reform and 
retrenchment in national expenditure. Ample local news. Id. 1852. 
19,000. 3s. 6d., Is. 9d. Friday, Saturday. 

W^akefleld Herald. Wakefield. C. Special attention is given to loca 
and district news, football, and cricket. Id. 1801. 10,000. Saturday. 

Wakefield Sentinel, Wakefield. I. Blocks taken. Id. Per inch, once 
2s. 6d., 13 Is. 6d., 26 Is. 3d., 52 Is. Friday, Saturday. 

W^alkden and District Telegraph. 6*2. Memorial Road. Walkden. I.C. 
No blocks. Id. lO.tKX). 1895. Per inch, 13 insertions, 2s. 6d., 26 28 , 52 
Is. 6d. Thursday, Friday. 

Wallasey News. Seacombe. Saturday and Wednesday. 

W^allasey and W^irral Chronicle. Seacombe, Cheshire. N. Un- 
sectarian. Entiielj' devoted to local interests, id. and Id. 1888. Is. 6d., 
Is. Tuesday, W^ediiesday ; Friday, Saturday. 

Wallington and Carshalton Herald. Wallington, Surrey. C. 
Localised etiition of Surrey County Herald, giving full reports of all local 
events and a selection of general news of the week. Id. 1878. Friday, 
Saturday. 

W^alsall Advertiser. Walsall. C Id. 1857. 3s., Is. 6d. Friday, Saturday. 



I 






i 

III 



478 



SUCCESSFUL ADVERTISING. 



[For Abbreviations see paRe 399.1 

IValsall Free Press. Walsall. L. Advocates Liberal principles, and is 
the oiKun <>t tin* Liberal Association of the district. No blocks. Id. 1866. 
2s. 6d., Is. 9d. Friday, Saturday. 

IValsall Observer and South StafTordshire Chronicle. Walsall. I. 

1(1. lK«>s. s,«KH» {^Miar. -Js. ^.V2i, itd. Saturday. 

IValthamstow, Leyton, and Chingford Guardian. Walthamstow, 
E. Gives the local inti'llijfence of the towns and paiishes above named. 
Id. 1S70. Friday afti'nioon. 

IValthamstow Express. Walthamstow, E. I. The interests of all the 
tlistrict ju-e ftdly attended to, an<l space is given for general news. Id. 1867. 
2s. fid.. Is. 6d. Tlmrsday, Friday. 

Walton Gazette. Walttm-on-Naze. Good local paper for Walton-on-Naze 
andFrinton. Take blocks. Id. 1878. is.6d., 9d. Tuesday, Wednesday. 

IValton Times. Bootle, Lancashire. Covers a large and populous area. 

Id. 2s., Is. Hd. Friday. Saturday. 

IKrandsworth and Battersea District Times. 88, East Hill, Wands- 
worth. Id. 1869. 2s., Is. fid. Friday, Friday. 

THTandsworth Bore' News. Id. 188.^^.. .5,000 guaranteed. 2s., 1.3 times 
Is. fid. Thursday, Friday. 

IVarder. Dublin. C. Id. 1821. 2s., Is. 9d. Friday, Saturday. 
IVarminster and IVestbury Journal. I. Id. 1881. Friday, Saturday. 

IVarrington and Mid-Cheshire Examiner. Warrington. L. Atten- 
ti<m is paid to fanniu}; interests, iron works, glass-blowing, coal mining, 
and other multifarious trades. Take blocks. Id. 1869. 3s., Is. Cd. 
Friday, Saturday. 

Warrington Guardian. Wai-rington. N. Wedn(?sday, id. Saturday 
1<1. Entirely dcvot«'<l to the interests of the vari<ius districts in which it 
circulatt's. 'lK53. Wednesday and Saturday. See also folio 762. 

W^arrington Observer. Warrington. C. The local and district news is 
given with the gen*>ral intelligence. Id. 1885. Saturday. See also 
folio 76:^. 

W^arwlck Advertiser. War«'ick. L. (iood local and general news. No 

blocks. 2(1. inn;. •2s., Is. fid. Friday, hatiu'day. 

Warwick Times. Id. 1861. Friday, Saturday. 

W^arwickshire Herald. Birmingham. N. Contains local and general 
news. Take lilocks. Id. 1867. 3s., 2s. 

Waterford Chronicle. Waterford. L. 
Published Wednesday and Saturday. 

W^aterford Citizen. Waterford. L. 
ami I'riday. 

Y/aterford Daily Mail. Waterford. N. 
fid. 78 insertions, 4d. 

Waterford Evening News. ^d. 1898. 5000. Daily. 



Wednesday, Tlmrsday 
Take blocks. Id. 1768. 



Is., Is. 



Id. 1869. Published Tuesday 
Take blocks. Id. 1823. 1,000. 



Waterford Express. New Ross. N. 2d. 1880. Friday, Saturday. 
Waterford Mirror. Waterford. C. Take blocks. 2d. 1800. Is. Thursday* 

Vfaterford News. Waterford. N. Take blocks. Id. 1847. 30.000. Is. 
9d. Published Fridaj' and Satiu^day. See also folio 763. 

Waterford Standard. Waterford. C. Take blocks. 2d. 1863. 8,500. 
Is. 6d., is. Published Wednesday and Saturday. 

IVatford and West Herts Post. 42, High Street, Watford. Full of 
district news. Circulates in Watford. Rickmansworfh. jC'roxley, Hemel 
Hempstead. Tring, Berkhamstead, and West Herts generally. Id. 18t:7. 
Friday. See also folio 764. 

Our special rates for any of the above will be sent on application. 



PROVINCIAL PAPERS. 



479 



[For Abbreviations see page 399.] 

Watford Observer. Watford. I. The local news is fully reported a,nd 
the Observer also contains a large selection «if general news. Take blocks. 
Id. 1863. 12,000. Friday, Saturday. 

W^atford Times. Local edition of Herts Standard. 

Wealdstone Observer.— (See Harrow Observer). See also folio 704. 

W^ednesbury Herald. Wednesbiuy- C. The Herald supports the Con 
scrvativc party; coutauis articles on imperial and local topics. lake 
blocks. Id. 1875. 2s. 6d., 6d. Friday, Saturday. 

Wednesbury Leader. Wednesbury. L. Blocks. Id- 1897. .5,000. PubUc 
announct^ments, ;is. an inch; trade noticts, yd. for 13 weeks. Friday 
evenings. 

Week and Weekly News, The. Sheffield, and ISI, Fleet Street, London, 
E.C. Neutral. Tills paper gives in a condensed form a complete and 
exhaustive simimary of all the news of the week-local, general, and 
foreign, id. 1888. 50,(J()0. 3s., 23. 6d. Saturday. 

Weekly Irish Times. Dublin. Take blocks, id. 1875. 4.3,000 guaranteed. 
4s., 3s. ; (26) 2s. fid., (52) 2s. Wetbiesday, Saturday. See also folio 564. 

Weekly National Press. Middle Abbey Street, Dublin. Devotes specia 
attt^ition to the intert^sts of agriculture, education, trade and labour- 
Acolouredcartoonpresented with each copy. Take blocks. Id. 1891. 

IVeekly News. West Bromwich. I. Id. Saturday. 

IVeekly News. Dundee. L. Approved blocks inserted. Id. 1855. 

2,50,000. Friday, Saturday. See also folio 538. 
Weekly Northern Whig. Belfast, and 49 Fleet Street, London, E.C. 

Approve-lblocks. l<i. 1858. Weekly. Saturday. 

IVeekly Telegraph. Waltham Abbey and Cheshimt. N. Only paper 

pu))lished in the district. Blocks 2(1 per cent, extra. Id. 1863. 4,000 

guaranteed. 2s., Is. 6d., is. Fridav. 
IVeekly Telegraph. Sheffield. A weekly household journal for all classes. 

Contains excellent literary matter, and serial stories by popular authors. 

Id. 1862. 200,fKK>. 15s., 13s. 6d. Take blocks. Thursday. 

W^eekly W^olcome. Dundee. Take Blocks. Id. 1896. 100,000. Popular 
Scottish tamily miscellany. See also folio 5:^6. 

VTellingborough News. Wellingborough. L. Local matters fully 
reported, and geneiid news carefully collated. Take blocks. Id. 1861. 
7,000. 2s. 6d., lOd. ITiui-sday, Friday. 

Wellingborough Post. Wellingborough. C. Local and di.strict news is 
fully reported, and a good selection t)f general intelligence. Id. 1886. 
12,000. Thursday, Friday. See also folio 766. 

Wellington Express. Wellington, Somerset. I. Circulates throughout 
West Somerset. Id. 1887. Is. 6d., Is. Wednesday, Thursday. 

Wellington Journal and Shrewsbury News. Wellington, Salop. N- 
Cii-culaU'S chietly in the west midland counties and Wales. Id. 1854- 
38,500 guaranteed. 2s. 6d., Is. 8d. Friday, Saturday. 

Wellington Weekly News. Wellington, Somerset. Pays, .specia 
attention to agricultui-al interest . Id. 1860. 2,500. 2s., Is. Wednesday. 

Wells Journal. WeUs, Somerset. I. Gives special attention to the 
colliction of local and (iistrict news, and devotes considerable .space to 
agricidtural, commercial, and general intelligence. Id. 1851. 2s. 6d., 
9d. Thurstlav- 

Welsh Coast Pioneer. Colwyu Bay. 

Wembley Observer.— (See Harrow Observer.) See also folio 704. 



^' 



Our special rates for any of the above will be sent on applicatioB. 



48o 



SUCCESSFUL ADVERTISING. 



[For Abbreviations see page 399.] 

Werin rThe Commonwealth). Carnarvon. L. Circulates extensiyelj. 
throu}?hout North and Mid Wales. Display t>T>e inserted. Jd. 1886. 
2s. 6d., Is. 6tl. Friday. Saturday. 

West Briton and Cornwall Advertiser. Truro. (Bi-weekly). L. 

Roi>iv.s»'nts tho couuiurcial. mining;, a;n-icultural, fishing, and general 
interests of the county. Largest circulation of any Cornish paper. 
Blocks on Mondays only. Thursday. Id. ; Monday, id. 1810. 

West Bromwich Free Press. West Bromwich. L. U. Contains full 
reports of all local events and occurrences. No blocks. Jd. 1875. 
6,000. 2s. 6d.. 9d. Friday and .Saturday. 

West Cumberland Times. Cockermouth. I. Circulates extensively in 
tli«' impoitant a>ni<iiltural and mining districts, and among maritime 
ami manufacturing towns of West Cumberland. Id. Saturday ; Jd. 
Wednesday. 1874. 4736.'^ guaranted. 2s. 6d., Is. 6d. No blocks. Saturday. 

West Ham Guardian, The County Borough of. Stratford, E. 
Conservative and Unionist organ for Soiith Essex. 1887. Over 10,000 
guaranteed. 2s. 6d., Is. 6d. Wednesday Jd., Saturday Id. 

West Ham Herald. West Ham. Id. 1888. 2s. 6d.. Is. Friday. 

West Kent Advertiser. Dariford. C. Contains all the local intelligence 
and reports everj'thing of interest in the West Kent district. Id. 1876. 
28., is. Friday. See also folio 767. 

West Kent Argus. Lewisham. C. No blocks. Id. 1893. 2s., Is. 9d. ; 
26 at Is. 6d. ; 52 at Is. Tuesday afternoon, Tuesday evening. 



See also folio 716. 

Id. 1867. 



West Kent Times. Bromley. I. Id. 1885. Friday 

West London Advertiser. 6, Beadon Road, Hammersmith, W. 
7,500. 2s. 6d., 2s. 2d. Thursday, Friday. 

West London Observer. Broadway, Hammersmith. An independent 
and impartial wookly ucwspai»cr for west London Neutral in politics 
and religi<m. Full reports of local meetings, &c. No blocks or double 
cols, taken. Id. 1855. 15,000. 3s. Is. 9d. Friday morning, Friday 
afternoon. See also folio 767. 

West London Press (Chelsea News) . 123a, King's Road, S.W. Id. 1867. 
8,0<)o. Is.. lOd. Thursday, Friday. 

West London Reporter. 204, Hammersmith Road, W. Circulates 
in Notting Hill, Hammersmith. West Kensington, Shepherd's Bush, 
&c. Id. 1879. 1,700. 2s., Is. Thursday, Friday. 

West Lothian Courier, and North Lanarkshire, Stirlingshire, 
and Midlothian Herald. Bathgate. Circulates in the district 
indicated. The county paper for West Lothian or Linlithgowshire. 
Advts. weU displayed, but no blocks. Id. 1872. Over 5,500 guaranteed. 
28., Is. Thursday, Friday. 

West Middlesex Herald. Staines. Tii-weekly. C. Id. 1855. Friday, 
Saturday ; Tuesday, Wednesday ; Saturday, Monday. 

West Middlesex Standard. Broadway. Ealing, W. The Conservative 
organ for the Parliamentary divisions of Ealing and Brentford. Id. 1880. 
28.. Is. Thursday, Friday. 

West Notts Observer and Beeston Times. N. Office: Beeston, 
Nottingham. The only paper printed in the town. Population, 12,000. 
Blocks inserted. Id. 1884. 2,000. Friday nights late. 



West of England Observer. Lydney. Gloucester. U. 
Bristol. (Tlamorgan, Monmouth, and Gloucestershire. 
is., 9d. Friday, Friday. 



Special issues for 
Id. and id. 1873. 



West Somerset Free Press. Williton. 
Friday. 



Id. 1860. 5,000. 28., 8d. Friday. 



Our special rates for any of the above will be sent on application. 



PROVINCIAL PAPERS. 



481 



[For Abbreviations .see page 399.] 

West Suffolk Advertiser. Bury St. Edmunds. C. Id. 1887. 2s. 6d., Is. 

Thursday, Friday. 
IVest Sussex Gazette. Anmdel. N. Contains general local news. 

Id. 18.03. 3t,0(Kj guaranteed. 6s., 2s. 6d. Wednesday, Thursday. 

West Sussex County Times and Horsham Advertiser. Horsham. 

C. Contains the County local news, general intelligence, &c. Id. 1869. 
West Yorkshire Pioneer. Skipton. L. Advocates enlightened social 

reforms, full of the luws of West Riding and East Lancashire. No 

blocks. ' Id. 1858. 18. 8d., Is. Friday morning. 
Westcott's Local Press. Dawhsh. N. Circulates in Dawlish and district. 

Id. 1855. Is. 6(1., is. Wednesday, Thursday. 
Western Advertiser and Yeovil and Chard Chronicle. Yeovil 

and Holvrood Street, Chard. I. 8 pages. 56 cols. Circulates through 

South Somerset (Yeovil di-^trict). Id. Wednesday. 

Western Chronicle. Yeovil. L. Id. Thursday. Take blocks. , Estab- 
lished as the. S'/i«»fcorneJour;.aZ. 1764. 2s. 6d. Trade (series) on application. 
See also folio 766. 

Western Daily Mercury. Plymouth. London office, 144, Fleet Street, 
Leading Liberal paper in the West of England. First-class commercial 
and general newspaper. Best shipping, naval, and military information. 
Full ser^^ce of district news. Latest telegrams from all parts. Special 
financial notes. Id. Per inch, 4s.; 13 insertions, Is. 9d. See also foho 649. 

Western Evening Herald. Plymouth. Six editions daily. Smartest 
evening pai)er in the provinces. Special features. Eight pages when 
necessary. Id. See also folio 649. 

Western Express. Bideford. Contains local and general news and 

discusses political matters vigorou.sly. Take blocks. Id. 1876. Is. 6d.,l8. 

Monday, Tuesday ; Friday, Saturday. 
Western Gazette. Yeovil. I. Guaranteed circulation upwards of 5O,C0O 

weeklv in Somerset. Dorset, Wilts, and Hants. Id. 1736. 38. 6d. (8) 28. 6d. 

Thursday, Friday. See also folio 650. 
Western Guardian. Totnes. I.. Nine special editions. Circulates 

extensively throughout the county. Id. 1882. 2s. 6d., 9d. W ednesdays 

Thursday. 
Western Independent. Plymouth and Devonport. I. Blocks accepted. 

Id. Saturday and Sunday. 1809. Rates on application. See also foho 766. 

Western Mail. [3 editiois daily Cardifl:. C. Take blocks. 1869. 2s. 

Western Morning News. Plymouth. I. The latest hon e and foreign 
news ; a London letter daily ; reports of local events, &c. Id. 1860. 4s., 
78 insertions, Is. 6d. Daily. 

Western News. Ballinasloe. N. No blocks. Id. 1876. 2s., Is. 6d. 
Friday, Saturday. 

Western News. Taunton. I. 56 columns. Circulates chiefly among 

Somersetshire agriculturL«*ts, as it contains Saturday's markets. Id. 

1855. Monday. 
Western Observer. Tiverton. I. Circulates in the towns and villages of 

Somerset and Devon, id. 1874. 2s., 9d. Thursday, Friday. 
Western People. Ballina. National. Fully reports all meetings, advocates 

sound national principles. Take blocks. 2d. 18fc3. 2,700. 6d., 3d. 

Friday, Saturday. 
Western Star. Camborne. R. Chief Radical organ in Cornwall. Take 

blocks, id. 1888. Is., 9d. Friday, Saturday. 
Western Star. BaUinasloe. I. 2d. 1845. Friday, Saturday. 
W^estern Telegraph. Urmston, Manchester. I.C. No blocks. Id. 1895. 

10,000. Per inch, 13 insertions, 28. 6d. per insertion; 26, 2s. ; 52, Is. 6d. 

Goes to press Thursday evening, published Friday. 



M 



I 



Our special rat<»s for any of the above will be sent on application. 



H 



48a 



SUCCESSFUL ADVERTISING. 



[For Abbreviations see page 899.] 



Western Weekly Mercury. Plyinoulh. London office. 141, Hoet Street. 
Four oiUtion.s tvory wcrk. Devonshire fdition. Corni.sh edition. Dock- 
yard editi<ni. Three Towns edition. Large jfcneral tirmhition at home 
and abroad. Take blocks. Id. la insertions, Is. 6d. per inch ; 26, is. .'Jd. 
Friday, Hatnrday. See also folio 649. 

Western Times. Exeter. L. Tliis jonrnal widely circnlates thronshout 
the entire eonnty of Devon and tlie sniToundin^r eonnties. Tnesday and 
Friday, Id. ; Monday, Wednesday, Tlinrsday, Saturday, Jd. 1828. Weekly. 
8s. 6d., is. 6d. ; Daily, 9d. 

nrestern 'Weekly News. Plymouth. I. Contains lo<al and general newB 
a London letter, metropolitan notes, and oriKinal tales. Id. 1861. 48. 
Is. 6d. Friday, Saturday. 

Westmeath Examiner. Mullingar. I. Nationalist. 2d. 1882. Thursday, 
Friday. 

IVestmeath Guardian. MuUin^ar. Id. isa-i. Thursday. Friday. 

Westmeath Independent. Athlone. L. Contains news of the Mid- 
land counties. Take bl»cks. Id. 1846. Friday, Saturday. 

Westminster and Pimlico News. 12,Sii, King's Road, S.W. Id. 1857. 
6,000. 2s., Is. Friday. 

Westmorland Gazette. Kendal. C. Circulat«^s throutrhout Westmor- 
land, North Lancashire, Mid-Cuni])erland, and West Rilling of York- 
shire. No blocks. Id. 1818. 3s. 6d., 18. 8<1. Friday and Saturday. 

W^eston-super-Mare Gazette. Weston-super-Mare, Somers«>t. L. Is 
a. k'ood faniily new.spu])er, gives the loe^il and district news in full. 
We(biesday, ^1. ; Saturday, Id. 1845. ls.6d., Is. Tuesday, Wednesday ; 
Friday, Saturday. See also folio 768. 

Weston-super-Mare Mercury. Weston-super-Mare, Somerset. L.U. 

Full leports ot all nuitters of local interest an<l the news of the district, 

with the general news judiciously selected. BUxks and town directory 

in 4-page supplement. Id. 1843. 6,000 guaranteed. Is. 6d., Is. Friday, 

Saturday. 
IVetherby News. Wetherl)y, Yorks. C. Advocates the social and 

intellectual iiui)rovement of the people. Take Idocks. Id. 1867. 2s. 6d., 

is. 6d.,l8. Thursday and Friday. 
Weymouth Telegram. Weymouth. Dorset. L. Id. Friday morning. 

Visitors' list and guide. Take blocks. 1855. 2s. 6d. Trade (i-er.es) on 

application. See also folio 766. 

Wexford Independent. Wexlord. L. 2d. 1805. Published Wednesday 
and Saturday. 

Wexford People. Wexford. N. Id. 1853. Wednesday land Saturday. 
The biggest and best provinciiil newspaper in Ireland. Rates : 52, 4|d. ; 
26. 6d. ; 13. 9d. Blocks 25 per cent, extra. No blocks or double coliunu 
advertisements inserted on front or leader pages. See also folio 652. 

IVharfedale and Airedale Observer, and the Ilkley Free Press. 

Otley, Yorks. N. Circulates in tlie valley of the Wharfe and Aire. 
Id. 1871. 8,(K)0 guar. ls.,l(Hl.,8d. Friday. 

IVharfedale and Airedale Standard. Otley. L. Id. 1697. Friday. 

Whitby Gazette. Whitby. N. Gives the local news of the district, and 
miscellany of general intelligence, shimmig, literar>', and scientific news. 
Id. 1854. Over 7,000 guaranteed. Friday. See also folio 768. 

IKThitby Times. Whitby. I. Gives at length the local and general nevrs 
and in the season an extensive list of visitors. Take blocks. Id. 1862. 
28., Is. Thursday, Friday. See also folio 769. 

Whitchurch Herald. Whitchurch, Salop. I. Contains local news 
and advertisements, and genertd home and foreign intelligence. Take 
blocks. Id. 1869. 2s. 6d., Is. 3d. Friday, Saturday. 

Our special rates for any of the above will be sent on application* 



PROVINCl.\L PAPERS. 483 

[For Ab jreviations see page 399. ] 

l¥hitehaven Advertiser. Whitehaven. I. Contains local and general 
news, tales, gossip, &e. Take blocks. Id. 1882. 5,0<X). Is. 6d., 9d. Friday, 
Friday. 

Whitehaven Free Press and Farmers' Chronicle. Whitehaven. L. 
Take blocks. Id. 2s., lOd. Friday, Saturday. See also folio 769. 

IVhitehaven News. Whitehaven. L. No blocks or display tj-pe. Id. 
2s. 6d., .Vi insertions Is. Wednesday, Thursday. See also folio 770. 

Whitstable Times. Whitstable. N. Entirely devotes its columns to the 
local news of the neighbourhood. Id. 1864. Friday, Saturday. 

'Whittlesea Reporter. Whittlesea, Cambs. I. Fully reports all local 

events. Id. 1875. Thursday, Friday. 
IVicklow Newsletter. Wicklow. U. Id. 1857. Friday, Saturday. 

Wicklow People. Wicklow. N. Id. The biggest and best newspaper in 
the counties Wicklow, Kildaie, South Dublin, and Carlow. Rates: 
r,2. 6d. ; 26, Is. ; 13, is. 6d. Blocks 25 per cent, extra. Saturday. See also 
f jHo 6-j2. 

W^idnes Examiner. Widnes. L. Take blocks. Id. 1879. 3s., Is. 6d. 
Fri(biy, Saturday. 

Widnes Guardian. Widnes. N. Takes nopart in politics, but gives the 
local and general news at great length. Tuesday, Id. ; Friday, 2d. 1863. 
Monday, Tuesday ; Wednesday, Thursday. 

W^idnes Observer. See also folio 763. 

W^idnes W^eekly News. Widnes, Lancashire. I. Gives the local intelli, 

genc« with miscellaneous news. Take blocks. Id. 1876. 5,000. Is. 6d. 

9d. Friday, Saturday. 
Wigan Examiner. Wigan, Lancashire, London ad«lresa:— 12, St. Bride 

Street, E.C. C. Gives special attention to local and mining interests of 

Wigan, fiUly reports all local events. Id. 1853. 15,000. 3s. 6d., Is. 

Wednesday, Friiiay, Saturday. See also folio 770. 

IVigan Observer. Wigan. L. London OfBce: 174, Fleet Street, E.C. No 
blocks. Id. 1853. 20,000. Is., Is. Published Wednesday, Friday 
and Saturday. See also folio 771. 

Wigton Advertiser. Wigton, Cimiberland. I. Advocates progressive 
reform and improvements, and is a general and family paper. Id. 1856. 
Friday, Saturday. 

Willesden Chronicle. 4, Cambridge Road, Kilbum, N.W. C. Un- 
sectarian. Take approved blocks. Id. 1877. 2s., Is. 6d. Tlinrsday, Friday. 

Willesden Observer.— (See Harrow Observer). See also folio 704. 

Wilton Times. Salisbmy. Id. 2s. 6d., Reduction for series. Friday 

IVilts and Gloucestershire Standard. Cirencester. Large.st weekly 
circulation in the county of Gloucester, outside Bristol. Take blocks, 
li. 1837. 2s. 6d., Is. 3d. Friday. See also folio 77^ 

Wiltshire Advertiser. Head Office, Devizes; London office: 15. Strand 
W.C. ; Bristol office, 1.3, Clare Street. I.L. Pubhshed simultaneously 
in Devizes, Marlborough, and Colne. Leading circulation timraghout 
Wiltshire and into the adjouiing counties. Id. 1857. 2s., Is. Wednes- 
day, Thursday. 

Wiltshire Chronicle. Trowbridge. C. Circulates in Trowbridge and 

the county generally. Id. 1861. 2s., Is. Friday, Satimlay. 

Wiltshire County Mirror and Express. S.ilisbury. C. The news of 
the week is given in a classified form, and public questions of local and 
general interest are impartially riiscus.sed. Id. 1833. 2s.6d.,l8. Tues- 
day, Jd. ; Friday, Id. London office : 4, Budge Row, E.C. 

W^lltshire Telegraph. Devizes. C. Circulates in Devizes and the county. 
Take blocks, id. 1877. Is., 6d. Friday, Saturday. 







Il'l 



484 



SUCCESSFUL ADVKRTISING. 



PROVINCIAL PAPERS. 



485 



J 



[For Abbreviations see pa^^e 399.] 



Wiltshire Times. Trowbridpe. L. Circulates throughout Wiltshire 
Id. 1S3H. l'2.i(H» }>nuiriinteed. 2s., lOd. Friday Saturday. 

Wimbledon Herald. Wimbledon, 8uiTey. C. Localised edition of 
Surrey County Herald. Circulates in Wimbledon Parliamentary Division. 
No blocks. Id. 1878. 2s. 6d., Is. 6d. Friday, Saturday. 

Wimborne Guardian. Bournemouth. See also folio 670. 

W^indsor and Eton Express. Windsor. L. Contains the court and 
fashionable news. No blocks. Id. 1812. Friday, Satiirday. 

W^insford and Middlcwich Chronicle. W^iuslord, Cheshire. L. 
Circulates throuj^'hout the sjdt and aKiicultural districts of Winsford 
and Middlcwich. 1883. Friday, Id. ; Saturday, 2d. 

W^insford and Mlddlewich Guardian. Winsford, Cheshire. N. 
Circulat<>s throxiKhout the salt and a^i'lcultural districts of Winsford 
and Middlewich. I860. Tuesday. Id.; Friday, 2d. 

Wisbech Advertiser. Wisbech, Combs. The leadinj^ paper in Wisbech, 
and di!<trict. Id. 1845. Wednesday. 

W^isbech Constitutional Gazette. Wisbech, Cambs. C. Contains 

f(Mieral news, market reports, and latest telegrams. 2d. 1868. Thursday, 
'riday. 



Take blocks. Id. 1888. 4,000. 
1855. Circulates largely amonf^st 



W^isbech Standard. Wisbech. C 

Is., !»d. 'riimsiliiy, Friday. 

Wisbech Telegraph. Wisbech. I. 
aprriculturists. Saturday. 

W^ishaw Press and Advertiser. Wishaw, Scotland. N. Jd. 1870. 
Is. 6d.. <;(l. Friday, Saturday. 

W^ithernsea Chronicle. Withernsea, Yorks. I. id. 1873. Friday 
Saturday. 

Witney Gazette. Witney. I. Tlie only pai)er printed and published 
in Witnt-y. Take blocks. Id. 1861. Friday, Saturday. 

Woking News and Mail. Woking. N. Its value as an advertisement 
medium in Woking nnd district is unequalled and unquestioned. • Take 
blocks. Id. 1894. Friday. 

W^olverhampton Chronicle. Wolverhampton. I. Rei)orts all local and 

county procti'ding.s. Id 1789. 4s. t>d. Tuesday, Wednesday. 

Wfolverhampton Express and Star. L. No blocks. Jd. 1874, 
10,000. 4s. 6d. Daily. 

Woodbridge Reporter and Wickham Market Gazette. Woodbridge, 
Sutl'olk. Cimilatt's throughout a large and poimlous agriculturiug 
district. Id. 1869. Is., 6d. Wednesday, Thursday. 

W^oodford Mail and South Essex Post, The. Woodford, ^d. Weekly. 
No politics. Largest circulation in district. Blocks taken, is. Friday. 
See also folio 772. 

Woodford tTimes. Woodford, Essex. N. Contains local and general 
news of Woodford and district. Take blocks. Id. 1867. Is. 6d., 9d. 
Thursday, Friday. 

Wood Green IVeekly Herald. Wood Green, N. Full reports of local 
events. Id. 1885. Is. 6d., tJd. Thursday, Friday. See also folio 760. 

Woolwich Gazette. Woolwich, Kent. N. Advocates general interests 
of the district. Id. 1852- No blocks. 2s., l.s. 9d. Thursday, Friday. 

W^oolwich Herald. Woolwich. Local news of Woolwich, Plumstead, 
Charlton, Shooter's Hill, Belvedere, Erith, &c. Take blocks. Id. 1882. 
Thursday, Friday. 

Our special rates for any of the above will be sent on application. 



Fully reports all local news 



[For Abbreviations see page 399.] 

Worcestershire and Staffordshire County Herald. Brierley Hill. 
The Herald for Brieriey Hill, Stourbridge, Rowley, Halesowen, Old Hill, 
Blackheath, Langley, Pensnett, &c. 

Worcester Dally Times. Worcester. C. Contains all the latest home 

and foreign nf^s. Take blocks. Jd. 1879. 48., 78 nisertions, 9d. 

Worcester Herald. Worcester. N. Gives much space to market aiid 
a^cultural information. Take blocks. 2d. 1794. Friday, Saturday. 

Worcestershire Advertiser. Worcester. N. Is an excellent local 
journal. No blocks. Ikl. 1861. Friday, Saturday. See also folio 772. 

Worcestershire Chronicle. Worcester. Ij. 
Take blocks. Id. ia38. Friday, Saturday. 

Worcestershire Echo. Worcester. Circulates in five counties, id. 

1877. Daily. 
Workington News. Workington, Cumberland. L. Circulates large^ 

in W?rMngton and West Cumberland. Take blocks. Id. 1882. 2,700, 

2s., 18. Friday, Saturday. 
Workington Star. Workington, Cumberland. I. Is a bright, newsy 

newspaper, smartly got up, and only paper printed m Workington. 

Jd. 1888. Thursday, Friday. 
Worthing Express. Worthing. C. Circulates in Worthing, Little- 

hampton, &c. Id. 1862. Monday, Tuesday. 
Worthing Gazette. Worthing. C. Is a good local paper. Id. 1883. 

2s., 9d. Tuesday, Wednesday. 
Worthing Intelligencer. Worthing. Circulates in the town and the 

district. Id. 1851. 2s., ls.6d. Friday, Saturday. 

Wrexham Advertiser and North -Wales News. Wrexhana. Id. 
CirciUates largely in North Wales and Border covmties. 1848- tnday, 
Saturday. 
Wrexham Argus and North Wales Athlete, Illustrated. 50, 

Chester Street, Wrexham. N. Society and at^f t^^ u>uiniaL A reco.g- 
nised authority on Volunteering, cycling, football, lawn tennis, 
cricket, and kincfred sports. Blocks inserted. 2d. 2s. 6d. See also f oho 
773. 

Yarmouth and Gorleston Times. Great Yarmouth. I. AU thelocal 
news fully reported. Take blocks. Id. 1880. 6,000. Is. 6d., Is. Thurs- 
day. 

Yarmouth Advertiser and Gazette. Yarmouth. C. Cir^tes in 
Great Yarmouth, an«l throughout East Norfolk and East Suffolk. Id. 
1868. Friday. 

Yarmouth Independent. Yarmouth. Recognised orgau of the Li^r«l 
party for the borough and district. Unsectanan. Take blocks. Id. 
1855. 5,000. is 6d., Is. Thursday, Friday. 

Yarmouth Mercury. Yarmouth. Contains fuU reports of local news, 
and matters affecting the business of the town. Id. 5,000. Is. 6d., 9a. 
Friday. 

Y Chawrelwr Cymreig. Bangor, N.W. A trade organ. |d. Take blocks. 

Per inch, once 2s. (13 ) Is. Wednesday. 
YCvmro. (The Welshman) . Liven>ool. L. CirciUates amongst the Welsh 
population of Liverpool and district. Devoted to Welsh matters. 
Id. 1890. Is., is. 6d. Wednesday, Thursday. 

Y Genedl Gymreig (The Welsh Nation) . Carnarvon. L. Circulates 
throughout the PnncipaUty. Printed in Welsh. Gives special agnciJ- 
tural, trade and market reports, as well as all the new.s of the w^k. 
Display type inserted. Id. 1877. 38., Is. 6d. Monday, Tuesday. See 
also folio 512. ' 

Our special rates for any of the above will be sent on application. 



486 



SUCCESSFUL ADVERTISING. 



[For Abbreviations see page 399.] 

Yr Eco CymFas^. (The Wei ^h Echo) Cirnarvon. Jl. Hee also folio 512. 

Y Seren. R. Jd. Davies and Evans, Bala. 1885. Thursday. 

Y Tyst. (The Witness.) Merthyr Tydfil. Orpran of 'he ConKrotfationalists 

throughout the Principality. 1864. Is. 6d., 9d. See also folio 77.3. 

Yeovil Li«ader. Yeovil. L. Jd. Monday. Take blocks. 1898. Sports 
and domestic announcements 2s. per inch. Trade (series) on application 

York Evening Press. York, and 150, Fleet Street, London. L.U. Fir.st 
class cYciiint,' journal. Blocks. |d. 1882. 4s , 2s. See also folio 774. 

Yorkshire Chronicle and Delittle's York Advertiser, fi, Railway- 
Street, \ ork. I. Smartly written ; xip-to-date. Admits double column 
advertisements and blocks. 13,000 fniaranteed. 2s.,ls. 6d. 

Yorkshire Dally Herald. York, and 150. Fleet Street, London. L.U. 
Circiilates throughout Yorkshire, Durham, and the adjoining counties. 
No blocks. Id. Established, weekly 1790. Daily 1874. 4s., 2s. See also 

folio 773. 

Yorkshire Evening Telegraph and Star. 7 editions daily, id- The 
only evening paper in Sheffield. See also folio 751 . 

Yorkshipe Factory Times. Huddersfield. I. Is a labour organ. Take 
blocks. Id. 1S89. 25,000. Is., 2s. Thursday, Friday. 

Yorkshire Gazette. York. C. Family newspaper. Take blocks, id. 
1819. 9,300. 3s., 2s. 3d. Friday, Saturday. See also folio 774. 

Yorkshire Observer. Mansfield Street, York. County, family and 
commercial newspaper. Jd. 1881. 4,600 guaranteed. 2s.," 9d. S e uLso 

folio 775. 

Yorkshire Weekly Herald. York, and 150, ileet Street, London. L. U. 
Blocks. Circulates in \orkshire, Durham and adjoining counties. 2d. 
17JX). 6s., 4s. Saturday. See also iolio 773. 



Our special rates for any of the above will be sent on application. 



ADVERTISEMENTS. 



487 



I^MMM^^ 




f\N receipt of Application we shall 
be pleased to forward FULLER 
PARTICULARS of any of the Papers 
given in the foregoing lists, or to 
SEND COPIES of the Papers FOR 
INSPECTION. 



0f> rCH~HOX 8o 



Smiths' Agency, 

100, FLEET STREET, LONDON, E.G. 





; t . 1 . . ■ • » ■ I ' I ' ' ■ ' t ■ ' ' i jicni 



miHnuiaioiBiamMiiumiamJBBiniu 



*AA« «AA.* ^AA.« *>A« 



WmhXm 



.^ #AA« 







r f %r 



mii^i^i^N 



k 



488 



ADVERTISEMENTS. 



(; 




TIT-BITS 

CRISP. PIQUANT. POINTED. POPULAR. 

+ + + 

Contains the best Jokes; best Stories; best Information; 
most original Contributions. 

BRIGHTER AND MORE INTERESTING 

THAN EVER. 

Its value as an Advertising Medium has never been 
challenged. 

THE TRAVELLER'S COMPANION. 

Sought and Read not by one 
class but by ALL classes ' ' 

INFLUENTIAL, -^ INFORMATIVE. 

GEO. NEWNES, Ltd., 

7- 13, Southampton Street, 

STRAND, W.C. 







ADVERTISEMENTS. 



489 



PUBLIC INTER E5T 

Has been stirred 
by the revival of 

THE OLD FAVOURITE . . 
SHERLOCK HOLriE5 . . . 

in the pages of 



^ Strand l^a^azine. 



A dvertisers 
support it be- 
cause it pays 
them . . . No 
Magazine . . . 
brings results 
more quickly 
or of a more 
satisfactory . 
character. , . 
Test it and . . 
see. .§-?- -e^ 



This unique and thrilling story 
has sent up the circulation of this 
popular publication with lightning 
rapidity, testifying to the interest 
centred in ** The Hound of the 
Baskervilles/* and emphasizing - - 
once more the 

SPLENDID VALUE 

of this old-established 
monthly publication - 

TO ALL ADVERTISERS. 

GEO. NEWNES, Ltd., 

7— 13, Southampton Street, 

Strand, W.C. 






Bd earnest^ candid, and truthful in your adverlisements. 
Readers detect flagrant exaggerations. t 



490 



ADVERTISEMENTS. 



^" Wide World Magazine" 






I 
I 

1 



For Matters of World-wide Interest, 



HOME, 
COLONIAL, 
& FOREIGN 
TOPICS. 



1 



r 



ADVENTURES, TALES & NEWS, 
INTERESTINGLY SURVEYED - - 
AND DESCRIBED EVERY MONTH. 



Illustrations of novel sights, perilous adven- 
tures, humorous spectacles, novel ^^,^^^ 
schemes, strange people, notable ^^;^::^^"^^ 
persons, primev al scenes, ^,.^::::^^^^^^ Embraces 
naval and military ^^::^^^^^^ many Subjects ; 
warriors, ^^^^:^^^^^ contains articles of 
etc* J^^^^^^ educational interest, instruc' 
^^^-^"^^ tion and value; informative through' 
^"^ out, and distinctive in general character. 

People read the **Wide World** because it gives a 

clue to the character and lives of men in various 

parts of the World, and describes and illustrates 

some of the most interesting happenings at home. 



=1-1^- 



WMe in $copc» Circulation, and Influence. 



George l)eu)ne$t cimitcd, 

7^12^ Southampton St., Strand, W.C. 



I V 

If you advertise, let your performances equal your promises. 




% 

1 

1 

i 






i 


% 




i 


ft 


% 


ft 

I 


ft 

I 


ft 



i 
i 

i 



iT^*ft 



ADVERTISEMENTS. 




-Sunday Strand. 

FOR SUNDAY AND EVERY-DAY READING. 



For 

Old or Youag 

aad 

Members 

of all 

Denomlaatlotts. 



'" 4^ 



Bible Stories and Bible Studies. 

Side Lights on Mission Work at Home and 
Abroad . 

Religious Teaching in many aspects. 
Personal Pars about Popular Preachers. 
Serial Stories. 
Church Carvings and Curiosities. 

A comprehensive moathly review 
of religious thought aad teaching. 



a^n^mr. ^hTafter.':'^"^^' ^"^^"''^^"^ ^^^^'^ °^" ^"'^^-^ ^P'""- 
Adverts, in this publication are not only read, but STUDIED. 



" Wbat shall uk do witb our bops ? " 

is more difficult a solution than 

" What sball toe aioe our bops to read ? " 

wkHnLr'^ r^^"*"''"''*"" '^''' ^PP^*'« ^° Soys and "Old Boys" 
with equal enthusiasm, viz,: ^ 

The eaptain 

Deals with all healthy sports and pastimes month by month in 
a manner which boys of all ages appreciate. It is read also bv 
yrng^a^M."^' '- '''-'-^'-^ distinct Classes :rre:d:rs-^ 

l>ealtbp, f^utnorous, Instructive Reading .... 

Circulates at the Universities, Public and 
Private Schools in all parts of the country. 

GEO. NEWNES, Ltd., 

7-13, Southampton Street, Strand, W.C. 

A small space often used is invariably more productive than a 
large space seldom used, __ ' 



492 



ADVERTISEMENTS. 



Illllilllllllllllllllllllllli 



n..u ............ iiiiiiiiiiiiiiiiiiiiiiiii iniiiiiiiiiin"""i'j!l! m!l!;ij 



"Countrp i\k:' 

THE LEADING WEEKLY JOURNAL FOR TOWN AND 

COUNTRY SPORTS, AMUSEMENTS, PASTIMES, Etc. 

Country Homes, Gardens (Old and Mew), 
described and beautifully Illustrated. . . 

ALL PHASES OF COUNTRY LIFE 
PORTRAYED BY COMPETENT WRITERS. 

THE CIRCULATION OF THIS SPLENDIDLY-PRODUCED 
PUBLICATION IS LARGE AND INFLUENTIAL 




\ 



Voices the opinions and sentiments of Society 
Ladies, deals comprehensively with Town 
and Country Amusements, and every Pursuit, 
Hobby, or Occupation that interests Well-to-do 

Women. 

DRESS, ART, THE DRAMA, and other FEATURES 

- . - attractively treated every week. 

Has a distinct and high-class following of readers. 

GEORGE NEWNES, Ltd., 

7-12, Southampton Street, 

STRAND, W.C. 



Dignified advertisements make a more lasting impression than 
sensational ones. 






ADVERTISEMENTS. 



493 



** Uloman's ore " 





A Journal devoted to FASHION, 
SOCIETY GOSSIP, HOUSEHOLD 
HINTS, HEALTH TOPICS, and the 
HOME. A reflection in miniature of 
all that is of passing interest in the 
World of Women. 



f*7amllp stories 



ff 



Complete ILLUSTRATED STORIES 
of FICTION AND FACTS. For 
Home or Travel reading. 

Anticipated with genuine interest ; read 
with real pleasure. 



6eorge l)eu)ne$» tmm, 

7-12, Southampton St., Strand, W.C. 



No section of advertising media is best for all advertisers- 
experience alone determines. 



ADVERTISEMENTS 




**CK Craoeller 



ff 



• • • 
For whom the World is a Playground. 

notes ana news on Borne ana joreian Crauel 

TOURS FULLY DESCRIBED AND BEAUTIFULLY 
ILLUSTRATED. 

An Indispensable Magazine to all interested 

in the geography of the Continent and 

Foreign Lands, 



Original, Instructive, and Comprehensive. ^ 



WDere to CraDel 

Rou) to Crauel ana 

WDen to CraDeU 

in v.rlou. p«rt5 of the World, fully and Interestingly treated. 



6eorge DewneSt ^itnitea. 

7^12, Southampton St., Strand, W.C. 

^^Try try try agam' may be important advice, but advertisers 
should be quite sure their methods are right. 



Ill 



ADVERTISEMENTS, 



495 



" LITTLEBURY'8 ABC GUIDE IS OF THE HIGHEST VALUE." 

«'A PROFITABLE MEDIUM FOR ADVERTISING." 

"FOR ANNDUNCEINENTS OF HOTELS AND BOARDING ESTABLISHMENTS 

IT IS INVALUABLE." 

" One of the BeM Railway Guities PuhUihed in the United Kingdom." 
" It» Completeneu and it$ Accuracy render it the Best Existing Guide." 

1902 i$ xu 22nd year or Publication. 

Llttlebury's ABC Railway fiulde 

AND SPECIAL TIME TABLES FOR 

The Principal Stations In the United Kingdom, 

THIS POPULAR RAILWAY GUIDE ATTAINED ITS 250th 
MONTHLY ISSUE in September last. From the first it has 
ranked as a Model of its kind, and the recognised Railway Reference for 
Worcester and the West Midland District. The gratifying Press encomiums 
<|Uoted above, convey the opinions of those capable of forming an idea of the 
worth of the (iuide, which foi Comprehensiveness, Correctness, Simplicity for 
Ready Reference, and General Utility, has few equals in the Kingdom. There are 
upwards of 

1,000 REFERENCES & SPECIAL TABLES IN THE A B C SECTION. 

The Guide is used by all Classes of the Travelling Public, and upwarrts of Two 
Thousand Copies are sent Monthly by Post to Hotels and Boarding Houses in all 
parts of the Kingdom. 

A Voucher Copy of the "A B C Guide " is sent Free by post Monthly to every Advertiser. 



Scale of Chareres for Display Advertisements. 

Whole Pag:e, per month . . 21 - I Quarter Page, per Month 7 6 

Half Pa?e 12/6 I Eighth of Page „ .. 5/6 

Five per Cent. Discount allowed for Cash with Order. Ten per Cent. Discount 
on Orders for a Term of Three Years. Accounts are rendered and payable 
Quarterly (Nett). Checnies and Post Office Orders should be cro.s.sed " National 
Provincial Bank of England, Limited." 

Special ite— Cheap Prepaid Advertisements. 

To Proprietors of Hotels, Hydropathic and Boarding Establishments, and 
First-Class Restaurants ; also to the Principal House and Estate Agents, 

and Business Houses. 

First-class Family and Commercial Hotels, the Principal Hydropathic and 
Boardine Establishments, and Restaurant.s, and the Leading House and Estat« 
Agency Offices, Manufacturers, and Business Houses can be inserted under the 
railway Information for any Town or Place in the United Kingdom. 8ix Lines 
containing on an average Five Words in a Line) are charged Tivo Shillings 
and Sixpence per Month, if ordered and prepaid for Twelve Months* Six- 
pence per Month extra for shorter periods. Entries containing more than Thirty 
words are charged One Penny per Word per Month extra. This form of Adver- 
tisement is especially recommended to Hotels and others having Accommodation 
for Families, Tourists, and Commercial Men. 



Railway and Contract Printers, 
Publishers, and Hotel Stationers, 



LITTLEBURY & COMPANY, 

The Worcester Press, WORCESTER. 

PRINTING. 



Telep-ams- - 
Littlebury, Worcester." 



i 






' 









" 



^ 



Your advertisement speaks to thousands on your behalf; 
say something ivorth hearing, or take it out. 



let it 



496 



ADVERTISEMENTS. 



cne jjTrican Reuku) 

THF AFRICAN REVIEW deals exclusively with African subjects, 
and should be read by all who are connected with or interested 
in that country. It is in the hands of all leading A rican Politicians, 
Merchants, Manufacturers, Miners, Engineers, Traders, 
and Professional Men. E.ery Meeting of every Limited 
L?abiliVy Company operating in Africa is noticed, and all matters 
affecting the Commercial. Political, and Mining interests of the 
Continent are dealt with by Anglo-African writers who know their 

'"S" attention is paid to Mining Matters and Market 
Movements, and the African Review is ^^^^ llec^g^l^^*^,.^^^;,"?^ 
^r^hrpublication of the official documents of all the leading Gold 
Mining Companies. The contents of the Journal will justify these 
statenfents, and if Business men and Advertisers wish to bring 
their manufactures under the notice of the powerful and Wealthy 
Mining Companies and other consumers, they cannot obtain a 
better medium for this purpose, tor the simple reason that— 

NO OTHER SUCH MEDIUM EXISTS. 



r 



-H"K- 



"N 



R Full and Complete List of Prices of African Securities 
is given in every Hamber. 

Subscriptions — 

united Kingdom, post free, 24/- per annum ; AUroad, 32/8. 

To be obtained of all Booksellers, and at the 

AFRICAN REVIEW OFFICES, 

164, Fenchurch St., LONDON, E.O., 

Where Advertisement Tariff can be obtained. 

AGENTS IN SOUTH AFRICA :- 
JOHANNESBURG The Offices of the ^^J^^^^^^^^l^ ^^'^'^' 



CAPE TOWN 
BLOEMFONTEIN 
BULAWAYO- 
SALISBURY 



BLOEMFONTEIN POST. 
BULAWAYO CHRONICLE. 
RHODESIA HERALD. 



If you ivant to test the value of Colonial and Foreign Markets- 
remember we know the ropes. 



ADVERTISEMENTS. 



497 



It is only THROUGH the . . . 

« aNGLO-eELT 

Vou can reach that enormous crowd, who belong to a district where 

1,133,921 PERSONS 
regard the ANQLO-CELT as the FOREMOST SATURDAY IRISH WEEKLY 
PAPER. There is no other way of getting at them. 

Mr. Thomas Beecham (of pill fame) writes, congratulating us on the 
appearance of our Journal. 

The "Irish Homestead" of October 1.9th, 1901, says: "We congratulate the 
farmers on having an organ which so well understands and so faithfully represents 
their interests as the Anglo-Celt." 

' ' Reynolds' Newspaper " (October 13th, 1901) writes of "the novel and patriotic 
offer made by the proprietors of the Anolo-Celt " ia connection with our anti- 
emigration Gold and Silver Medal schemes. 




... *.|>« '' i^i^ily News," "Jiinnin^ham Mail," London "Evening News," Dublin 
Daily Independent and Nation," "Daily Express," "Newspaper Owner and 
Manager, " Hampshire Telegraph," etc., devote from 6 to 70 lines, discussing the 
original idea of our Journal, which— 

Cavan (population 91,000) than any other 
paper published in it 

4.— Reaches all classes. 

5.— Is the best provincial paper in Ireland. 



1.— Has the largest guaranteed circu- 
lation of an/ provincial paper in Ulster. 
2 — Is read in Three Provinces. 
3.— Has 20 times a larger sale in County 



Let us mail you a specimen copy, and our rates. 
ANOUO-CEI^IT, Xcl. - - Offices, C&vs^n. 



Advertising is tJu megaphone by which 
brought into touch. 



>mdors and buyers are 



m 



i*' 



498 



ADVERTISEMENTS. 



THE LEADIMC LOCAL PAPER! 



BEST ADVERTISING MEDIUM! 



CDe Bamrsea IDcrcurp 

and Wandsworth and Clapham Sentinel. 



EVERY FRIDAY EVENING. PRICE ONE PENNY 



THE BATTERSEA MERCURY is a thoroughly 
Up-to-date Liberal and Progressive Newspaper, and 
adopts a straightforward policy, regardless of ad- 
vertising interests. 

THE BATTERSEA MERCURY gives the most 
readable and accurate reports of all Local Events. 

THE BATTERSEA MERCURY has a large 
Circulation in Battersea and surrounding district. 

THE BATTERSEA MERCURY is the Leading 
Local Newspaper, and is the only Medium by which 
announcements can be effectively brought to the 
public notice in the locality in which it circulates. 



Scale of Charges for Advertisements and Specimen Coity sent, 

on application to 

THE MANAGER, 258, LAVENDER HILL, 

CLAPHAM JUNCTION. 

Advertising depends for success more upon " How it is done '* 
rather than ''How much is done/' 



ADVERTISEMENTS. 



499 



<^i^/»m/> 



Business 



4^4^ 4^ 




l^l^l^li^ 



Adverts. 



tfl^tfiikif^ 



SEASON 1902. 






Mq4a For the following charges an Advertisement Is inserted in all 

issues for a WHOLE WEEK (i.e., 3 insertions), commencing 
at any time. 
If desired, an Advertisement can be inserted in any one Issue of a 
week at a Discount of 25 per cent, from the chargres given below. 



1 Page 
h Page 
I Page 
I Column 
i Column 



/N THE "DISPLAY" PAGES. 

1 Week. I 

£ s. d. 

13 13 o I i Column 

6 17 6 t Column 

3 9 6 I 1 Inch 

4 12 6 i Inch 
270 Per Line 



1 Week. 
£ s. d. 

I 4 

12 

9 
5 

o 



WITH SERIAL DISCOUNTS: 

13 -weeks 26 -weeks 52 ^veeks 

50/ < /%0/ «r-0/ 

.0 1 /o 15 /O 

Advertisements can be placed across 2 or 3 columns at proportionate charges. 
Special Positions are subject to arrangement. 



6 >veeks 

^2 /o 



/A/ THE '•LITERARY " PAGES. 

Printed as a Display Advertisement on tlie Leader Page, particulars as to space 
vacant and terms on application. 

Printed as a Paragraph at the end of a Column or Department, with a Title 

in a strong black type : 

Per Hue, per WBBK {3 insertions) 116, with Serial Discounts as above. 
IN THE "PRIVATE SALES" PAGES. 

Printed as a Dominant across the foot of a page of Private Sales Advertise' 
ments to the depth of ^th of a page, no other IHsplay Advertisement being on the 
same page : 

I WBBK (3 insertions), £3 3s. ; Half Dominants, 35 s. ; with 

Serial Discounts as above. 

SPECIAL PREPAID PARAGRAPHS.— if fully prepaid, 3d. per word 
per WEEK (3 insertions) ; "Pet Stock," i^d. per word per WEEK. Serial 
Discounts as above. 

Advertisements ordered "until countermanded " are subject to a 

week's notice on either side. 

Office: Bazaar Buildings, Telegrams: 

Orury Lane, LONDON, W.C. " Bazaar, London." 

Telephone : 3466 Gerrard, 

Popularity is evanescent. Secure continuous popularity for your 
goods by continuous advertising. 



fii 



'■ i 
t 

IS 

■ * 



I' 






u 



, 



V 



!■' 



if. 



500 



ADVERTISEMENTS. 



TWO 



ii 



Belpcr l)eu)$ 



tt 




ONE 



** DerbpsDire * ♦ . 
. . . CekpDonc. 

Amalgamated August, 1901. 



yy 



ii 



THE BELPER NEWS 



DERBYSHIRE TELEPHONE." 



EIGHT PAGES. 

26 X 2^ 
56 COLUMNS, 

21 X 22^. 



EVERY 

FRIDAY AFTERNOON. 

ONE PENNY. 



Guaranteed Circulation over 3,000. 

Proprietors : THE DERBYSHIRE LIBERAL PRESS CO., LTD., 



" Nothing succeeds like success " — Smiths' success is the best 
guarantee of your success. 



5 



I 



ADVERTISEMENTS. 



501 



Bethnal Green News. 



With which is incorporated 



The Reoognisdd Official Organs of Bethnal Oreen and Shoreditch, circa- 
lating among a population of upwards of half-a million. 

Scale of Charges foe Advertisements : — Parliamentary Notices, 
la. per line ; OflScial Notices 6d. per line ; auctions, 4d. per line. 

Trade Advertisements, Is. 6d. per inch if for a series of not less than 
Thirteen. 

Prepaid Wants, 20 words 6d.; three insertions, Is. 

Published every FRIDAY Evenlngr. Price ONE PENNY. 
Chief Publishing Offices: 16, MILE END ROAD. 

ciiiliilMtiitiifiilHIiiliiliiIiiliilliliilMiiiliiltitiilMfriiiiiiiiniiiiriiiiliiliiiiiiiiliiKiliiliiliilutulUIUIMiilMluauWWM 

THE EASTERN POST 

AND CITY CHRONICLE. 

GUARANTEED CIRCULATION 12,000. 

The MOST EXTENSIVELY CIRCULATED Newspaper in Aldgat€, 
Bethnal Green, Bow, Bromley, Cit/v-, Dalston, Finsbnry. Hackney, Hoxton, 
Leyton, Limehouse, Mile End, Old Ford, Poplar, Eatclifif, Shoreditch, 
Shadwell, Stepney, Stratford, St. Luke's, St. George's, East and West 
Ham, and Whitechapel. 

Absolutely Unrivalled as an Advertising Medium. 

It returns the best results to Auctioneers, Property Owners, Novelty 
Proprietors, and everybody who has anything- to trade, because it is 
THE LOCAL NEWSPAPER for a population of 1,000,000 people. 

The Organ for all Official Announcements. 

SCALE OF CHARGES FOR ADVERTISEMENTS. 



Parliamentary Notices . . Is. 
Official Notices, per line .. 6d. 
Auctions . . . . . . 4d. 

Trade, Is. 6d. per inch per quarter 



Prepaid Wants. 
20 Words . . 6d. (3 insertions 
30 Words . . 9d. ] for the 
40 Words . , Is. ( price of 2. 



PUBLISHED EVERY FRIDAY AFTERNOON. PRICE ONE PENNY. 

Offices:- 16, IVEIlLiC: END ROAD, E. 

Merit is a good thing, and all good things should be advertised. 









ft' 

li: 



502 



ADVERTISEMENTS. 



THE QREAT MIDLAND ADVERTISING MEDIUM. 



ESTABLISHED 1741. 



K4fCV^^64C4 



THE FIRST PAPER IN BIRMINGHAM. 



ONE OF THE FIRST PAPERS 

in the United Kingdom. 



THE FIRST PAPER IN THE WORLD 

Electrically Printed. 



THE FIRST PAPER IN BIRMINGHAM 

Set up by Machinery. 



THE FIRST PAPER IN BIRMINGHAM 

to have a Private Wire. 

THE URGEST SALE OF ANY 
MIDLAND MORNING PAPER. 






Blrminiiliain 
DAILY . 

GAZEnE. 



^X» JK» 



The Leading Morning Journal in 

74 Parliamentary Divisions, 



PROPRIETORS ALSO OF THE 

Blrmliigliain Weekly Mercury, 

THE LEADING WEEKLY JOURNAL OF THE MIDLANDS. 

ADVERTISING RATES on Application to the Manager, 
** Daily Gazette,'' Birmingham; or London Office, 47, Fleet 
Street, E.C. London Telephone: No. i65» Holborn. 

Birwinjfham Telephoaes: \^Z%'fJclit''i466 

Advertising is an investment - the returns depend upon the skill, 
care, and judgment employed. 



ADVERTISEMENTS. 



503 



BIRMINGHAMJAILY POST. 

The Largest Circulation of any Morning Paper published In 
Birmingham or in the Midland Counties. 



A HIGH-CLASS DAILY PAPER, published by the Proprietors, at 
their Offices, 38. New Street, Birmingham, and circulated early every 
morning in Birmingham, and all the principal Towns throughout the 
districts of the Midland and Western Counties. 

It is the principal Medium for Advertisements and aU ^°^o^»cementt 
of a Commercial or Official character in Birmingham and the Midland 
Manufacturing Districts. 

The BIRMINGHAM POST has been established as a Daily Paper 

FOKTV FOUK Yeaks. 

iimiiiiiiMiHtHiiitiiiii«ninmii«""'«"»""""*"»"*"*"" 

BIRMINGHAM WEEKLY POST. 

^ and General News of the Week, and is brought out In the very besi 



manner. 



HtwiiniilnntiiutiiiitiiiilHiilMiiiiiutiiHaiKilini 



ItlHIfllHIMIW 



BIRMINGHAM DAILY MAIL 

EVENING PAPER, contains Full Reports of Markets Stock Exchau^ 
Intelligence Sporting Events, and all local meetings of the Day. 
Ni^eSions"^ are published Daily. All Business and PubUo 
Announcements which appear in its Advertising Columns obtain great 
pX^r T^e B ;mingh!m mail ha^ been established for over 25 years. 



For advertising terms, jiddresst 

"DfllliY lifllli'* OFFICE, Goppofation St., BiPmingham. 

London Offices and Wire Office of above Papers: 

Advertisements that catch the eye are read. Our advertisemeiih 
do this and more— they convince ! 



V 

i 



2-<i 



I 

I 






•li 



504 



ADVERTISEMKNTS. 



ADVERTISEMENTS. 



r' 



BLACKBURN ADVERTISER. 



4 

Page 
Paper 






w. •wMirgn 



«*«•■«. IMMr. M " < !•'>' 



'HI IB M mm , >^^^Jr.rjma| - — ■ -"Ti'T^ _!r"*TLr"TrT-l - — — — — 






Clark & Co.. 



*■ nvwak.^ 



__ l» PRESTON m LUNE IT. 




Pages 

21 X 17 



_. .™^^^™.__ ^^^« „;;57 ,„u^ ^,,„^ BBMRa 



Reduced 
i Fac- 

'"^ simile 
of 













«Mk WIIU< 




* A * 
U 1' II 



:«^ 
..1^- 






Front 
Page. 



i^ 



RATES FOR ADVERTISEMENTS: 



SINGLE COLUMN. 

13 26 52 Iiisertions 

1 inch Is. Od. lOd. 9d. per insert. 

l6. 8d. Is. 6d. l8. 4d. ,, 

2s. 3d. 2s. Od. Is. 9d. .. 

3s. Od. 2s. 6d. 28. Od. „ 

38. 4d. 3s. Od. 2s. 6d. ,, 

4s. Od. 38. 6d. 3s. Od. .. 



FRONT 



DOULBE COLUMN. 

13 26 52 Insertions 

1 inclils. 8d. Is. 6d. Is. 4d. perinsert. 

2 „ 38. Od. 2s. 6d. 2s. Od. 

3 „ 43. Od. 3s. 6d. 3s. Od. 

4 ., 6s. Od. 5s. Od. 4s. fd. 

5 .. 6s. 8d. 6s. Od. 58 Od. 

6 .. 8s. Od. 7s. Od. 6s. Od. 

Larger Spaces in Proportloo. 
PAGE ONE QUARTER MORE THAN ABOVE PRICES. 



EBX*Ji.^K^XSHED 1800. 

Offices: 4, Kir^flimZm^^ BLACKBURN. 

Registered Telegraphic Address :—" ADVERTISER, BLACKBURN. " 

DonH envy your rival, hut try and do better than him. Perhaps 
we can help you. 



1 



505 



Notice of Removal. 



'"f£XX.^ '■' 



"Bolton Evoning Rows," 
"Lancashire Journal Serlos," 
"Crickot and Football Flold," 

etc 

TILLOTSON & SON, Ltd., Proprietors, 

Head Offices, Mealhouse Lane, BOLTON. ' 



Tlie greatly increased demand for advertisement space 
in the above-mentioned newspapers has necc^ssitated 

T>^fYinVd.l ^^ ^^^ London Offices from 62, 

Ludgate Hill, E.G., 

JLO more commodious premises, 

20, NEW BRIDGE ST.. E.G. 



Sole London Representative : 

FRANCIS HOLLAND. 

Advertisers are not concerned with what a Journal is — but 
whether it pays. 



i^ 



*i 



*J 






ADVERTISEMENTS 




THE " HANDYMAN'S " PAPER. 



^/>_(«% -^ ^V ^v--^*.-^ "* -^ •"^-'■* >^ ' 



Absolutely the only Paper of its sort published. 

SUBSCRIBED TO BY 17,000 NAVAL MEN 
READ BY 100,000 MONTHLY. 



A Year's Progress In Circulation. 



AIl back Issues sold out. 

1900. 

August 

September 

October 

November 

December 

1001. 

January 

February 

March 

April 

May 

June 

July 



6.250. 
6,S00. 
7,500. 
9,000. 
10.000. 

10.000. 
12.000. 
12,000. 
12.000. 
14.000. 
14.000. 
15,000. 



REA D THIS. 

"The Bluejacket and 
Coastguard Gazette can 
be confidently called 
THE representative paper 
of the lower deck, and 
finds its way to every 
mess in the British Navy. 

"It is mohe eagerly 

SOrOHT Af-TER BY THE 

Seamen than any other 

HAFER Fl'BLISHKD." 

Sarai M'ltrrant Ojtireri' 
Jimrnnl. 



J. N. MASTERS, Ltd., Rye, Sussex, 

Expensive to advertise P—ifs fay more expensive not to advertise. 



ADVERTISEMENTS. 



507 



The Bluejacket and . . . 
■ ■ . Coastgaard Bazette. 

Guaranteed Circulation, August, 1901,17,000. 



You have heard of the HANDY MAN, but as an Advertiser 

did you ever look upon him as a Customer ? 

THE HANDY MAN cannot buy from Shops, so he has to 
depend on Advertisements. 

THE HANDY MAN has money to spend and spends it. 

THE HANDY MAN has one Paper, THE BLUEJACKET, and 

Advertisers in it stand first chance of getting his 
custom. 



READ THIS 



H.M.S. Terrible. China, 

11th Mav. lyol. 



To the Editor oj Thk Bluejacket and Coastguard GAZErrE. 

Sir —Enclosed is a list of 58 yearly subscribers for The 
Bluejaoket to commence (if possible) with the June number. It 
must not be assumed that this number represents that amount of 
persons who onlv read your paper in a big ship like this, for that 
would be a veiv wrong assumption. These are some of the paying, 
not the bo noiri'ng subscribers, which latter are very numerous. 

And then consider if you can afford not 
to Advertise in THE BLUEJACKET. 

The actual number of Readers month// is 100,000, 6/yf the Advertising 
Rates ara based on the paid Circulation, which at present [August, 1901) 
is 17,000, and still increasing, 

Full Particulars and Rates on Application to— 

J. N. Masters, Ltd., Rye, Sussex. 

Illustrated magazines arc productive of the best class of business. 
We can quote for the best selection. 



2« 









f 



I 



t 



i 



If; 
\i 

It 



508 



ADVERTISEMENTS. 



The B.P. 

The British 




Printer 

A JOURNAL FOR THE 
PRINTING TRADES. . . 



BVBRY ISSUE CONTAINS 

Information on Trade Matters, 

Hints on Every'day "Work, 

News of Printers and Printing, 

All about New Machinery and Appliances, 

Sample Jobs for "Lifting," 

A Veritable Art Gallery of Pictorial . . . 

Reproductions in Colours and Monochrome. 



Published Bi-Monthiy. 6/- per annum post free. 
Specimen Copy, 1/- post free. 



#•1) 



RAITHBY, LAWRENCE & Co., Ltd., 

CciCCStcr: De Momfort Press. 

Condon : 

if Imperial Buildings, Ludgate Circus, E.C. 

A good advertisement draws like a magnet— ours do. 



ADVERTISEMENTS. 



509 



c»« Burnlep express 

Una ClitDeroe Division Hdvertisen 



Wednesday, 36 Cols., ^d. + Saturday, 72 Cols., Id. 



THE EXPRESS AND ADVERTISER is the oldest paper in 
the district, the ADVERTISER iiaving been Established 
m 1852, and amalgamated with tlie EXPRESS in 1880. 

Since 1886, when the paper came under new Proprietorship 
and Management, the circulation has rapidly and regularly 
advanced until the guarantped sale now reaches a total of 

33,000, 

exceeding, by several thousands weekly, that of any other 

bi-weekly or weekly journal in North-East Lancashire. 

In Burnley alone the EXPRESS has a sale which is nearly 
equal to every alternate house in the borough ; and it is the 
principal paper in the surrounding populous districts, which 
include six Parliamentary Divisions, ten Municipal Boroughs, 
and a large number of District and Parish Council areas. 
Throughout this thickly populated district (Burnley alone has 
a population of nearly 100,000) tlie EXPRESS is the recognised 
medium for official notices, auctioneers' announcements, pros- 
pectuses, and trade advertisoniciits. 

SCALE OF CHARGES. 

Parliamentary Notices, 6d. per line. 

Bleotion Addresses, Legal Notices, Municipal, County, District 

Gouncil, Parish Council and Union Advts., 6d. per line. 

GENERAL BUSINESS ANNOUNCEMENTS. 

One Shilling and Threepence per inch per insertion for 13 

Insertions. 

Paragraph Advertisements (among news) 6d. per line. 

Births, Marriages and Deaths, 6d. per line. 

PREPAID ADVERTISEMENTS. 
Wanteds, To Lets, On Sales by Private Treaty, Ac, not exceeding 
4 lines, Is.; further insertions, 6d. per insertion. Exceeding 4 
lines, 3d. per line ; further insertions, l^d. per line. 

Special Positions of all Advertisements at Agreed Rates. 

APPROVED BI.OCKS ACCEPTED AT SPECIAI. RATES. 



* 

.A 

'i' 



•I 



Business is as susceptible to good advertising as the human body 
is to proper medicine. 



f 



I 



w 



510 



ADVERTISEMENTS. 



Burton Evening Gazette. 

ESTABLISHED 1880. 

DAILY (Three Edition8)-HALFPENIIY. 

Scale of Charges for Advertisements : 

Cheap Prepaid Advertisements of the " For Sale " " To 

Let.-' and ' 'Wanted " class— 20 words, three times. Is. ; 

six times. Is. 9d.-80 words, tliree timea, l8. Cd. ; six 

tlmcH, 2s. 6a. 
Legal and Official Notices— First Insertion 6d per line 

eacli after Innertlon. If conReeutive, 3d. peTline 
Entertainments, Ac— First insertion. 8d. per line: each 

after Inxertion, if cousecntive 2d. per line 
Auction SaleH— First Insertion 4<i. per line- each after 

insertion. If conHecutive, half that price. 
Trades - Price per inch for two Inches upwards (consecutive 

insertions only), 78, 6d. ; 156. 8d. ; 312 4d. 



BuPton-on-Tpent Chronicle 

ESTABLISHED 1860. 

THURSDAY MORNINC-ONE PENNY. 

I^f Certified Circuijition 14,245 Copies 
EACH Issue. 

Scale of Cliarges for Advertisements : 

Trades-For 3 months, is. (Xl. per in.; 6 months m. ,kl wm- 
inch: 12 month8.1/4 per inch ea.-h insertion ^"""^-^ 

Paranraphs (bottom of news eoU. with other uar advts 1- 
for a series (minimum 6 lines). 3<1. per line ' 

Entertainments, Sermons, Ac.— 4d per line 

''•Sri;'"Srpfr'nn^e.''"™"'"''''^'"P«'' »°« = ««^ 
Lecal and Official Notices— 6d. per line 



I 



THE EVENING GAZETTE U 

the oldest daily paper published in 
Burton on Tnnt— the Brewini; Metro- 
polis. Largest Circulation in the Town 
and surrounding Mining and Pottery 
districts. Contains full and impartial 
reports of all local and di.-trict 
proceedings. The GAZETTE also gives 
the latest general intelligence of the 
day, Reuters Foreign Service and th« 
Press Astioclatlon's full service of 
telegrams being distinctive features. 
Prominence Is alsoglven to all Sporting 
Cricket and Football matters. 



1^ 



THE BURTON CHRONICLE 

j-overs the enure neij;liUii.riiiKMl : in 
fact. It is one of the most extensively 
circulated newspapers in the counties 
of Stafford. I,eicefiter and Derby, and is 
the recognised adyertising medium tor 
Perbyshiro County Council, the ne'gh- 
bouring market towns of Ashby-de ia- 
Zouchand Uttoxeter. the Mining and 
Pottery Districts of Swadllnrote 
Oresley, Woodville. Moira Coalville, 
etc. It gives full and impartial rep<irt8 
of all lo<>al and disin.t proceedings, 
especially those which concern tlie 
Brewing. Agricultural. Mining. Potterv 
and Sanitary Ware Industries, an, I 
includes a carefully prepared dl<;e»t of 
tlie news of the week. Certified 
Circaiatiun, 14.242 copies e:tch issue. 



BuftoDjAshby&CoalvilleCaaPdlan 

ESTABLISHED 1894. 

SATURD AY-ONE PENNY. 

Scale of Charges for Advertisements : 

Paragraphs at foot of News Cola.— 2d per line • ineeiallv 
placecT 3d. per line each insertion. ' "P^'^y 

A« V°,"« ?/ No"c?«-8d- Pfii- line each Insertion. 
Official Notices— 4d. per line each Imertlon 
Election and Government NoUo©»-6d. per line aaah 
•isertion. *^ ' ■"•*• 



1(1^ 



popular Week-end Paper for 



AND 

^ ^.TT— r <«w,,«.v..«n is the 

popular Week-end Paper for those 
Towns, and the whole of the inter- 
vening district, including Hugglescote, 
Moira, Whltwlck. Ibstock, Oresley, 
Swadlincote and Woodville, embracing 
the following industries: brewing 
Engineering, Cf)llierie8, SaniUry Ware 
and Potteries, Railway Waggon Works 
Brickyards. Elastic Web and Shoe 
Factories, *c. Tlie population of the 
\rea covered is over 85.000. 



Brnm^nce, to J. N. TRE8IlE,and Cke^ u> ^ cr^^a • OUi UanK " Burion.on.TrenL 

Advertising to be successful must he conducted on judicious 
methods, continuously and patiently. 



ADVERTISEMENTS. 



511 



I 



.% 






^ 



MONTHLY, 

Id. 



Free Pattern with each issue. 



BUTTERICKS FASHION 

ONEPENNY » Q(Jj^£-MOrtTHlY 



r (^ 



SWORN 
CIRCULATION 

150,000, 

And Crowing. 



Pro rata 

rebate in 

case of ieee 

•old 
circulation. 



Every Advert, 
next reading. 



(^ 




ADVERTISING 
RATE: 

£25 

PER PACE. 



Lees Space 
Pro Rata. 

5 per cent. 

discount for 

eeries of 12 

insertions. 



Cols., 2f^s 

and 3^ in. 

wide. 



1^ 



■■IIIIIIIKMIIIl llillilfillllllMiillliilllllllltliilliHlllilUClilHIHIHlHllillillillilllllillilHllillillilltililllllilUHillllHI 

Butterick's Fashion Guide 

liiiliiliiliilnliiiiiliiluiiiliiliiliiiiiiiiiiiiiiiiilMliiiiiliiliiiiiiiitiiiiiiiiliiliiiiiiMliiiciiiiliiliiliiiuiiiiiiiiiiiiiiniiimiiii 

Will pay handsomely the Advertiser who 
wishes to reach the 

iiliiiituuiiiiiimiiuiluiiliiiiiiiiiluiiii.iiiiiitiiiiiiiuiiuutiii.iiiiilimiHnniHliiniiiiiiiiMiiiiiimiiimtn 

WOMAN WHO BUYS. 

iiliiiiiiiiiiiiiiiimiRiilRiiiiiniiiiiimiiiiiriiiiiiiuiliiiiiiiiiliuiliiiiiiiiiiiniii.'tiiiiiii:iiiiiiiiiiiiiiii Diiiiil!i 

Like her, it is Dainty and Practical. It circulates among the Women 

who buy the many millions of Butterick Patterns sold each 

year, and it is only the thrifty woman who uses our patterns. 



Other Butterick British 
Publications. 
The DELINEATOR (monthly) 6d. 
The DESIGNER 6d. 

GLASS OF FASN ION „ 3d. 

All beautifully printed and 
illustrated. Samples and 
rates on application. 



Address all Communications in regard 
to A dvertising to 

ROY V. 80MERVILLE, 

AOVEBTISING UilNAOXB, 

The Butterick Publishing Co., Ltd., 

EFFINGHAM HOUSE, 

1, Arundel St., Strand, 

LONDON, W.C. 

Or to your regular Advertising Agent. 






When your business needs a tonic — let ns prescribe. 



1^ 






i- 



-,1. 



;it 






^li 



5'2 



ADVERTISEMENTS. 



ADVERTISING IN WALES. 

The Welsh National Press Co.. Ltd.. Carnarvon. 

Ahsolut.ly guarantee that the following .tiilvni.-nl, are correct :- 
THE OIROnLATIOM OF THE 

** Carnarvon Obscrucr** series, 

INCLUDIVO 

V'^SS^Z? WALES OBSBRVBS ft BXPRBSS Id. 

X WBRIN (The Commonwealth) - . . , ij 
YR ECO CYMRAEG (The Wel.h Echo) 



Is TREBLE that off AMY OTHER SERIES of Newspaper. 

In Wales. 



Jd- 



other Publisher. wiU doubUe*. ••• thl. statement, and If 

liTbisLei ^ *V J!* •*'**^ accuracy 1. vouched for hy^l 
m^^T^l :J^^ *f '^** ^^ Publisher in Wales to brinfr the 
Sr^«,»*i!. *•■* *' comparison, condlMonally only upon 
the result beina pubUcly announced. 

iini'fillf ^"^ distinctly understood tliat tliese Four Papers are 
bona-fltfe ones, and not simply Editions with the title changed 

Advertlwirs will P'eaje take this f^tlnto their censidemtlon when 
pl acing their Advertisements. 

MAGAZINES. 

the ofreuteSon"oMl??°fonm^n^'^ ^""^ •^'^•' ^^f? •»>wl«tely guarantee that 
that ora.ii;'rot;U';Sai*:L^;^i"f„';5^:-p"^^^^ then, is FIVE TIMES 

Y GENINEN ' ^. 

CYMRU : J'- 

Y DRYSORFA 4^' 

TRYSORFA Y PJLANT - . - - id' 

Y LLUSERN ^l[ 

I.eoo Agencies in Wales, thu« placing every Town, Viliatre and HamlPt 
throughout the whole Principality in touch with the P^ublisher" 

These facts show t^t Adirerttoers cttn^o^^rd to overlook the 

Publications of this Firm. 

Advertisemfiits received by SMITHS' ADVERTISING AGENCY and all 

the London Agents. 

The Welsh National Press Co.. Ltd., Carnarvon. 

Advertising will pay if properly planned -there must he no 
half -measures. 



ADVERTISEMENTS. 



513 



CATHOLIC 
FIRESIDE. 



Best and Most Widely Circulated Catholic 
Weekly in the World. 

PRICE ONE PENNY WEEKLY. 

MONTHLY PARTS, SIXPENCE. 

As an advertising medium, the CATHOLIC FIRESIDE holds 
as unequalled and unique a position among the high-class maga- 
zines as the CATHOLIC TIMES does among newspapers, with 
this advantage added : — Blocks and all kinds of Displayed Advertise- 
ments are inserted. 

It is also handsomely bound in monthly parls and annual volumes, 
thus keeping the advertisements continuously before its readers. 

The guaranteed minimum circulation of the CATHOLIC 
FIRESIDE is now 

40,000 COPIES 

weekly, and is steadily increasing. 

Scale of Charges: All kinds of Advts., 5s. per inch. 

Special positions by arrangement. 

All communications respecting advertisements must be sent to — 

ADVERTISEMENT MANAGER, 

169. FLEET STREET, LONDON, E.G. 

The ^'pulling''' power of an advertisement is less a question of 
size than proper display and plain talk. 



■i 



i 



' 



5»4 



ADVERTISEMENTS. 



Catbolic Press Companp^s 



PuMications. 



LONDON : 

London Catholic Herald. 
ENGLAND. 

Birmingham Catholic News. 

"* ' ' do. 

do. 



Bristol 

Blackburn 

Bolton 

Bradford 

Cumberland 



do. 
do. 
do. 
do. 
do. 



Herald, 
do. 
do. 

„ (Carlisle). 

Hull Catholic Herald. 

Leeds do. do. 

Liverpool do. do. 

Manchester do. do. 

Tyneside Catholic News and 
Irish Tribune (Newcastle- 
on-Tyne. 



The Catholic News (Preston). 
Wigan Catholic Herald. 

WALES. 

Welsh Catholic Herald (Car- 
diff). 

SCOTLAND. 

Aberdeen Catholic Herald. 
Lanarkshire Catholic Herald 

(Coatbridge) . 
Dundee Catholic Herald. 
Edinburgh Catholic Herald. 
Glasgow Observer. 
Clydesdale Catholic Herald 

(Paisley and Greenock). 



Each Paper contains Sixteen Pages and is freely illustrated. 
Published on Friday. Price One Penny. 

SCALE OF CHARGES for Advertisements in any one of the 

above Papers : 

Births and Deaths, 2 lines Is. and 6d. for each line afterwards. 

Marriages, 26 words, 2s. 6d. 

Parliamentary Elections, Addresses, Public Companies, Is. per line. 



Th««« Paipors have Hal-F-a-Million Readers Weekly. 

Larsreet Catholic Papers in the World. 

Newspaper* and Offices in London. Birminirham, Bristol, Bolton. 
Blackburn Cumberland, Dundee, Aberdeen, 'fedinburgh! QreenoJk 
pfii*/-' ,H'"*«*»^.' Coatbridge. Manchester, Hull, Bradford, Leeds 
Preston. Liverpool. Newcastle- on -Tyne. Wigan, Cardiff, etc., etc. 

SIXTEEN BIG PAGES . ILLUSTRATED. 

••" It is impossible to reach the Catholic population of Great Britain effec- 
tually unless by Advertising in these Papers. 

The Catholic Press Co. 



.c 



Originality in adveytisements is a most desirahlc feature, 
supply original advertisements. 






ADVERTISEMENTS. 



515 



The Catholic Times^ 

THE ORGAN OF THE CATHOLIC BODY. 

Lars^est, Best, and Most Widely-Circulated 
Catholic Newspaper Published. 



GUAt{A(lTE£D GUJCUltATIOH, 50,000. P^IGE OllE PE|4HV 



Thk Catholic Times is tlie Organ of Catholic Opinion the world over. 
Being a family Paper, which appears on Friday, and 13 read on Saturday and 
Suiidiiy, it i8 very suitable for announcements relating to domestic appliances, 
foods jind beverages, drapery and household goods 01 every description. 

Besides enjoying a large sale in London, it is also widely read in the 
Provinces, Scotland, Wales, and Ireland. It has a large circulation on the 
Continent, in the United States, Canada, and the Colonies, and in this latter 
respect is invaluable as an advertising medium for export houses. 

Advertisers of every class will find it an excellent medium for giving 
publicity to their announcements, for it enters all the Catholic Corieges, 
Schools, Convents, and Public Institutions of the Kingdom, and penetrates 
circles into which no other Newspaper is admitted. 

SCALE OF CHARGES. 
Commaroial JLdvartiaementa, Hotels, Sermons, Lectures, 

Publications 6s. per inch. 

Special positions at rates to be agreed upon. 

QUOTATIONS GIVEN. 

Paragraph Advertisements Is. per line. 

Government and Parliamentary Notices, Prospectuses 
of Public Companies, Parliamentary, Municipal, 
and School Board Election Addresses Is. per line. 

CHEAP PREPAID SCALE. 

**■ Wanteds," **To Let/* and Miscellaneous Advertisements of all kinds. 

Words. 1 Insertion. 3 Insertions. 6 Insertions. 13 Insertions. 

16 Is. Od 2s. 6d 4s. 6d 8s. 6d. 

96 Is. 6d 4s. Od 7s. Od 13s. Od. 

BIRTHS, DEATHS, AND IN MEMORIAMS, Twenty Words, Is. 
MARRIAGES, Twenty Words, 2s. Od. 



London : 169, Fleet Street, E.G. 

LIVERPOOL: 30 and 32, Manchester Street. 
MANCHESTER : 38, South King Street. 



Cheques^ Post Office and Postal Orders payable to Aiihur 
Chilton Thomas. 



Business - bringing advertisements are 
speciality ! Specimens and quotations free 



a speciality — Smiths' 



■■ ' 






1 



1 



m 



516 



ADVERTISKMENTS. 



TH5: 



i^^^M& 



«>®oS 



JldDertlsement Cariff. 



Per Page Facing Matter 
[Half 
Quarter,, 
I Eighth,, 
Per Page Back 
Half 

I Quarter ,, 
[Eighth „ 

Per Single Column Inch Facing Matter 
,, Double „ „ „ „ 



M 



I t-: :>|i;iitiiiitiii:|ii;:|iiiiSiiii|i'ii*iMlt.ii|ip:tii:i|:: .(1: .». | . 



The Charge for Advertisements in the Columns headed : 

APARTMENTS, 
GARDEN, 
MISCELLANEOUS, 
SITUATIONS, etc. 

is One shilling for two lines (about 16 words) and Sixpence for every 
succeeding line, which must be prepaid. Advertisers should state under 
[which heading they wish their announcements to appear. 

The address is included a.s part of the Advertisement and charged for 
[No displayed Advertisements can appear in above columns. 

All Advertisements must be prepaid, an<l in ca.ses where the amount 
[sent exceeds One Shilling a P.O. should be sent, and not stamps. Stamps, 
however (preferably half -penny stamps) may be sent where it is inconvenient 
I to obtain P.O.'s, 

Advertisements mist reach the office by Wednesday to insure Jn.sertion 
I in the following Tue-sday's number. 

All communications respecting Advertisements should be addressed to 
SMITHS* ADVERTISING AGENCY, 

loi, FLEET STREET, E.C. 

I'elephone No. 63, Holborn. 



A merchant who neglects to advertise, indirectly contributes to 
his competitor's success. 



ADVERTISEMENTS. 



5«7 




CDe ♦ > 

mtmmmmmmmmmmmmmmmmmammammmimammm 

CDrlstlan Jlge. 



CSTABLISHCD 1872. 

W. Weekly, 6cl. Monthly. 




The following Advertisers, 

amonK others. 

nse Its columns regularly:— 

BCeCHAM'S PILLS. 
BORWICK'S BAKING 

FOWDCR. 
BOVRIL. 

BRCWN tk POLSON. 
CAOBURY'S COCOA. 
CHIVERS' JELLIES. 
FRY'S COCOA. 
HARTLEY & Co. 
HOLLOWAY'S PILLS. 
HOMOCEA. 
LEATHLEY & CO. 
LEMCO. 

NEWHAM h. Co. 
OWBRIDGE'S LUNG 

TONIC. 
RECKITT'S BLUE. 
SAMUEL'S WATCHES. 
SEIGEL'S SYRUP. 
VI-COCOA. 
WOODCOCK'S WIND 

PILLS. 



An Unsectarian, Non-political, 

High-class 

Religious Paper for the Home Circle. 

THE CHRISTIAN AGE is one 
of the oldest established unde- 
nominational papers, circulating 
widely amongst the most intelligent reli- 
gious circles. It contains a Portrait 
and Biography of some well-known man 
or woman every week. Sermons by the 
best preachers, Helps for Sunday School 
Teachers, News of the Churches, and 
something to interest every member of 
the family circle, and is therefore 

A SPLENDID 
ADVERTISING MEDIUM. 

Seven out of the Eieht Paces set apart 
for Advertisements face nrtatter. 



Scale or CDardes for jiaDerti$etticiit$: 

One Inch across Single Column £o 6 m 

Whole Page 900 

Back Page By Arrangement. 

Other spaces pro rata. 
A DISCOUNT OF 10 PER CENT. IS ALLOWED ON ORDERS FOR 13 AND UPWARDS. 

THE CHRISTIAN ACE is publishsd every Tuesday, and Advertisements 
must reach the offloe on the preoedlnir Wedneeday. 

Address:-" CHRISTIAN AQE" Office, 4, St. Bride Street, Ludffato 

Circus, London, B.C. 

The advertiser should exercise as much discretion in filling 
space as in buying it. 



i8 



ADVERTISEMENTS. 






THE 



Christian Commonwealtli 

THE UP-TO-DATE ILLUSTRATED 
UNSECTARIAN WEEKLY. 



J 



Every Thursday. One Penny. 21st Year of Publication. 

SOME OF ITS REGULAR FEATURES ARE- 

Illustrated Interviews. 

Sermons by the most Eminent Preachers of all 
Communions. 

Home Circle, and Woman's World. 

Our Young Men's Column. 

Serial Stories by Popular Writers. 

Kindergarten and Children's Sunbeam League, 
with Competitions and Prizes. 

Sunday School Lesson, with Anecdotes and 
Illustrations. 

Christian Endeavour Topic. 

Local Preachers' Column. 

Leading Articles, Notes of the Week, Table 
Talk, Pulpit and Pew, etc. 

Correspondence, Reviews of Books, etc., etc. 

A Comprehensive Summary of Religious, Tem- 
perance, and General News. 

TERMS : 

Trade Advertisements 58. per inch. 
Special Publisiiers' Goiumn -10s. per inch. 
Leader Page Positions— 10s. per inch. 

RKDUOTION FOR SERIES. 



All Communioations respecting Advertisements to be addressed. 
The Advertisement Manager, 73, Ludgate HiU, London, E.C. 

Don't grope in the dark for success — employ the searchlight of 
skill and experience. 



ADVERTISEMENTS. 



519 





The 



Christian 



Globe. 



AN UNSECTARIAN AND 
UNDENOMINATIONAL FAMILY PAPER. 

PUBLISHED EVERY THURSDAY. ONE PENNY. 



SCALE OF CHARGES FOR TRADE ADVERTISEMENTS : 

Per inch, next to reading matter . . , . 7/- 

r . . , , 6/" 

« 

• • • • ^/" 



f» tf 



»f t» 



facing 

ordinary position 



ADVERTISEMENTS SHOULD 
REACH THE OFFICE 



185, Fleet Street, 



BY TUESDAY, 
NOON. 



Advertising space : buy it Judiciously^ fill it properly ^ use 
it persistently. 



■i'\ 



520 



ADVERTISEMENTS. 



Establlahed 1857. 



Telephone "34 Holborn Exchange. 



"THE CHRISTIAN WORLD." 



THURSDAY. 



PUBLISHED EVERY 

Circulates in Households of all DenomlnationH: and containn a 

other RellRiouH Newspaper in the World. Read by nearly Half a Million I'tople ^ ct- kl\ . 



PRICE ONE PENNY. 

larger nuinher of AilvertisementH than any 



Trade Advertisements. 

A SerleH in Six or any hlRher number of Inxertions. 



i 



LEADER PAGE. 

In Sinnle Column only. FacinK Whole 
Page of ilatter. 



Once. 
9eriefi. 



Colnmn 



16 1(! 
14 14 



Half 
Column 



Ouarter 
Column 



8. d 

8 
7 



H. d 

4 ( 

IH f 



Inch 



8. 

10 
•2 



PAGE 
BEFORE LEADER. 

In Single Column only. Facing 
Four or more Column^ of matter 



p«.i»»..l Half [Quarter; 



Inch 



g H. d.!« a. 

l.H 18 « Ifi 

6|12 12 O! «i r. 



6i S 
A 



d.\£ H. 
Si i« 

Oi 1.% 



INSIDE 

Ordinary Position. 



PAGE. 

In 8inf;le Column. 



Once. 
Series. 



Column 



£ H. d 
» I 

8 8 ( 



Half Quarter 
Colnmn Column 



8. 

14 
4 



£ H d. 

a 7 H 
i i 



Inch 



a K. 

11 
10 



d. 

a 


INSIDE PAGE. 

Ordinary I'osition. In Double 
Column. 



Public Companies. 
Inside page. 

Ordinary Positl(m. 15 Lines 

Pearl> to inch. Averages Eight 

WordK to line. 



On*' 



Page 



Half 
Page 



a. d.\& 8. 
(>.% 



Column 



8. d 



Column 



20 
OilH 



8. d 
( 
( 



Half 
Column 



8. d 






Quarter 
Column 



s. d 
u 
10 



Inch 



10 
2 



INSIDE PAGE. PICTORIAL. BLOCK, ORi 
LARGE TYPE TRADE ADVERTISEMENTS! 

Ordinary Position. Set acrosn Half the Page, in Eighthh 



or Multiple. 



Once. 
Series. 



Pi««. 



£ 
4A 



Half Pftge. 



£ ». d. 
'25 
Tl 10 



Quarter 
Page. 

it s. d. 
12 10 
11 ft 



One Eighth 
of Page. 



£ 8. 

A 5 
6 1*2 



d. 




BACK 
PAGE. 

Whole P»Re. 



t 


K. 


d. 


70 








ftS 









Publishers* Advertisement!. 



fop Line,across Wiiole 
Page,AdYertisements 

Front Page Other Pages 
Once. *4 1:0 15 
Series. .S l.'. <> 12 () 



Notices of Births, 
Marriages & Deaths. 

Front Page mext to Matter). 
A'of icf « of lurth», Mnriiagr$.nvl 
l*eathsrtre innfrtfd at the unifirrm 
prirr of 8/6, uiiU'U they fured six 
ili;i«'« (4H vord$) in Ifiiiith, in 
irhirh can,- Sd. extra per line of 
eifjht u-ordt in ehorged. 

Advertisements 
charged at Line Rate. 

SiTL-ATioNs Wantki>. SiualleKt 

type. A line averages 8 wonla. 

f^ (H lines and under H/O 

^"""^ I Each additional line 0/(5 

Series One Penny per line les» 



FRONT PAGE. 

In Single Column only. 



Once. 
Series. 



Column 



B. d 





Half Quarter 
Column Column 



%. 



10 



£ 8. d. 



Inoh 



t s. d. 

17 6 
l«i 6 



INSIDE PAGE. 

In Single Column. Next to 
Matter ami facing Whole Page 

of Matter. 

Half Quarter 

Column Column 



Column 



£ 

12 

11 



a. d. 






Situations Vacant. Pearl tyi>e. 

A line averages eight words. 
L I. S lines and under .H/<> 

|"°'^'^ (Each additional line 0/»i 
'series One Penny per line lesa 



INSIDE 



PAGE. 

In Double Column. Next to Matter and 
facing WJtioleJ'age of Matter. 

Half 



Once. 
Series. 



Column 

1 t. d. 

24 
•22 



Column 



£ 
1'2 

11 



Quarter 
Column 



t ■. 

<i 
b 10 



i a. 4. « t. d. 

« 8 

JS 10 2 16 

INSIDE PAGE. 

Ordinary Position. In Single 

Column. Under 'BookH and 

Periodicals." 

Half [Quarter 



Column 



t a. 
9 

H 



d. 

9 

«< 



Column 



■. 

14 

4 



Column 



2 7 
2 -2 



Inch 

if a. d 
11 
10 



All Othkr Advkriiskmemts. 

Smallest t\\ye. 

A line averages eight words. 

_. (4 lines and under 4/0 

"°*^* (Each additional line 0/9 

Series One Penny per line less 



Paragraph Advektiskmkntb. 

Pearl type with • Advi " at end. 

A line average* eight words. 

16 lines to inch. 

Once Per line 1/0 

Series No reduction on Series. 

Arlcle tvpe with '■ Advt • at end 

A line averages seven words. 

10 lines to inch. 

Oner Per line . . 2/0 

Serie> I'ei line . . . ■ 1/6| 



PoHtal Orders, crossed and made payable to James Clarke A Co., should, in every case where possible, be sent 

instead of Stamps. 
Advertiutntntx muit he nviired by TH'O p.m. on H'tihienduy to itppiui the fome meh. 

JAMES CLARKE & CO., 13 & 14, FLEET STREET. LONDON, 



E.C. 



Thfi'' after -effect'' of an advertisement must be considered, as 
well as the immediate result. 



-ADVERTISEMENTS. 



521 



Churcl) Bells 



ana 



Illustrated Cburcb Dews, 



THE LEADING ILLUSTRATED CHURCH PAPER. 
PUBLISHED EVERY FRIDAY. PRICE ONE PENNY. 

Twelve reasons why you should advertise in "Church Bells": 

I. Because "Church Bells is as full of information as 

It can well he.'' —Morning Post. 
Because ''Church Bells is catering vifforously and 

successfully for a very large public."-G^/<;*e. 
Because " The literary contents are of a varied nature, 

dealing with Church affairs in all parts of the world " 

—Liicrpool Courier. 
Because/' Church Bells is full of useful and interest- 

ing information."— Western Mercury. 
Because "Church Bells admirably sustains the hit^h 

cliaiacter it has gained intheliterary world."— i>e«Sn 

and Exeter Gazette. 
Because " Church Bells has a reputation of its own 

as one of the best papers of its c\siss:'— Nottingham 

JJatly Guardian. 

Because "The cheerful and chatty Church Bells 
oilers attractive reading of a popular ^ind:'— Man- 
chester Guardian. 

Because "Church Bells is one of our very best 
yf^ekhes:'— Expository Times. 

Because " Church Bells is one of the best-conducted 
religious periodicals that we \\Q.\e:' — Fublishers' 
Circular. 

X. Because "There is a bright tone about this journal 
which readers like."— iVewstf^ewi. 
XI. Because The Gent lewovian spe&ks of it as "Our enter- 
prising contemporary." 
XII. Because The St. James's Budget calls it " That bright 
weekly." ^ 

CHURCH BELLS has been proved to be an excellent medium 
for the announcement of those advertising Specialities 
for the Household, and who desire to bring them under 
the notice of Heads of Families. 

3 and 5, Cecil Court, St. Martin's Lane, W.C. 

Remember, advertisements which impress the mind are the 
advertisements which pay. ^ 



II. 
III. 

IV. 
V. 

VI. 

VII. 

VIII. 
IX. 



•X 



T I 






ADVERTISKMPJNTS. 



The Largest ani Best P enny Churoh Newspaper, 

CM CSS 

y am i IP p wspapcr 

THE ORGAN OF THE MODERATE PARTY. 
Every Friday. 80 Long: Columns. One Penny, 



A PAPER FOR ALL GLASSES & ALL ACES 

The extra size of THE CHURCH FAMILY NEWSPAPER and 
he large amou nt of matter it contains, enables it to provide :— 



CHURCH NEWS & ARTICLES. 

1 The Church News of the week 

up to the hour of going to 
press. 

2 Special articles on the posi- 

tion, growth, and histo ry of 
the Church. 

3 Articles on Church Defence. 

4 Articles on the various phases 

of Church work at home 
and abroad. 

b Articles explanatory of the 
Church's Seasons and the 
Church's Services. 

G Sermons by Eminent Church- 
men. 



GENERAL NEWS & ARTICLES. 

1 The General News of the week . 

•2 Articles on Literary and 
Scientific subjects. 

3 Articles on Social and Tem- 

perance questions. 

4 Medical Gossip. H'nts on Pic- 

servation of Health, etc. 

5 A Serial Story. 

6 Articles for the Home, 

Columns for the Children, 
amusing paragraphs, etc., 
etc. 

7 Reviews of Books, etc. 



LONDON: 111, FLEET STREET, E.G. 
And of all Newsagents. 

What the foolish man does last, the luise man does first— 
onsults experience. 



ADVERTISEMENTS. 



523 



'THE CHURCH MAGAZIHE.' 



^/i^T(? 



p^p 



NIXErS BLACK LEAD. 



Che... 

Churcl) 
iPaaazlne. 



PRJCE 

ONE PENNY. 



Mli Lot*lu«4 Is 

all piru •( ttM VORLD. 




190 X. 



LONTOM. 

THf CHVTCH MACAZDVY OPWCIli 

tt*\ TtMrLE CHAMlOti, TEMTLI AVEMO'I, CC 



ISSUED MONTHLY. 

Published by the 
LONDON AND COUNTIES 

PIBLISHING CO., LTD., 

79-83, TefDpIe Chambers, 

JLONDON, EC. 

GUARANTEED ISSTTE, 150,000 
Copies per Month. 

I Printers' Certificates Given. 

Books open to inspection to 
Bona Fide Advertisers on 
••'.nplication to onr Solicitors, 
Messrs. Savory Prtor and 
BrjiGDEX, Outer Temple, 222. 
Strand. W.C. ; our Chartered 
Accountants, Messrs. Wilde 
AND FERausoN-DAvrE.61^,Fore 
Street. E.G. ; or to the Manager 
T/V Church Mngmiiie Offices, 
79-83, Temple Chambers, E.G. 

Scale of Charges for Advertisements 
on above Circulation : — £25 per 
page, and !'"i rata. Shortagei per 
month allowed pro rata. 



N.B.— "The Church Magazine" is the only Penny 
Ma.i^azine in conneetioii witii which a " CENTRE SHEET 
WITU ADVERTISEMENTS " is issued for LOCALISATION. 
The Advertisements are printed on the same sheet as the 
Literaiy matter, and cannot therefore be withdrawn. Ad- 
vertisers are respectfully requested to see that the circulation 
of a Magazine of this class is not restricted to TRADE 
COPIES of only a few thousands. It is only those houses 
that publish *' Centre Sheets carrying advertisements" which 
can GUARANTEE a large circulation. 



ENQUIRE AND OBTAIN CERTIFICATES. 



f 



Mtich money is wasted on advertising by persons who don't 
understand it. ^ «> 



524 



ADVERTISEMENTS. 



ADVERTISEMENTS. 



J 



MR. SHERLOCK'S PUBLICATIONS. 

FIFTEENTH YEAR OF 1S5UE. 

Cl)c Cburcl) TOontbip. 

Edited by FREDK. SHERLOCK. 

Author of "More than Conquerors," etc. Late Hon. Editorial Secretary of 
the Church of England Temperance Society. 

*«,*The whole of the literary contributions and beautiful engravings 

are exclusively prepared for THE CHURCH MONTHLY, which is the 

most attractive and saleable Penny Maj^azine published, having a 

circulation greatly In excess of any other Church Periodical. 

The Church Monthly is published in Two Sizes : Crown 4to., 24pp. and 

Demy 8vo., 32pp. 



The CHURCH QUARTERLY REMEW says J— 

" Mr. Sherlock seems to us to provide the best available ' inside ' for 
Parish Magazine in the CHURCH MONTHLY." 



TWENTY-SEVENTH YEAR OF ISSUE. 

16pp. Crown 4to. Beautifully Illustrated. Price Id. 

4» Old Jonatban : ^ 

THE DISTRICT & PARISH HELPER. 

Edited by FREDK. SHERLOCK, Editor of "The Church Monthly," Ac. 

Specimens and Terms, with particulars as to Free Grants, will be sent to 

any address on application to Mr. FREDK. 5HERi.OCK, 30 &. 31, New 

Bridge Street, Lud^ate Circus, London, E.C. 

FIFTEENTH YEAR OF ISSUE. 

THE CHURCH ALMANACK for 1902 is printed in Two 
Colours, red and black, and contains ELEVEN 
BEAUTIFUL ENGRAVINGS. Price id. 



THE PARISH HELPER ALMANACK for 1902 with a 
Splendid reproduction of Sybil C. Parker's 
famous masterpiece, "The Door of the Fold.** 
Price id. 

Specimens and Terms for quantities will be sent post free on application to 
Mr. FREDK. SHERLOCK, 30 & 31. New Bridge Street, London, E.C. 



The TIMES says:— *• THE CHURCH MONTHLY is 

excellent.*' 



Good advertising is 
thrives. 



the food upon which good business 



525 



EVERY FRIDAY. PRICE ONE PENN Y. 

THE 

Church Times 



HAS THE 



LARGEST CIRCULATION OF ANY 

CHURCH OF ENGLAND NEWSPAPER 

The following are the Terms for Adirertising :— 

Small Prepaid Advertisements. 

Situations Vacant and Wanted 

Clerical and Lay Work 

Governesses, Tutors ... .'.*' 
Houses. Apartments, Ac. 
Church Services and Appeals... 



28 Words or less 
8 Words after 



£ 8. d. 
2 6 
6 



Schools, Private Tuition, Books and 
General Trade 



First four lines 
Every additional line 

First four lines 
Every additional line 



Financial. Auctioneers', and Official ) 
Announcements, &c. \ 

Paragraph Advertisements, per line 
(Minimam charge, 4s. 6d.) 

Births, Marriages, and Deaths ... I 

Displayed Advertisements. 

Per Inch, Single Column ... 

Double Column ... 

One Page 

One Column 



O 3 

O O 

O 3 

O O 



6 
6 

O 





16 



Fii-st three lines 
Every additional line 



As arranged, per page 
Facing Leader, per inch 



Special Positione. 



NOTK. 



-There is no reduction of these Terms for a series of 

insertions. 



O 2 




O 8 

O 16 

20 

5 



22 
14 



6 
6 



O 
O 

o 







o 



Cheques and P 0.0. should be crossed and made payable to 

Q. J. PALMER & SON, 32, Little Queen Street, LONDON, W.C 

Fleet Street is the road to publicity —Smiths' Adveriisincr 
Agency is the Gateway at No. 100. "^ 



526 



ADVERTISEMENTS. 



ADVERTISEMENTS. 



527 



o 

o 



3 












111 

z 

h 



c 
o 



= en C 

1—4 V 0) 

J C 



- (/) 



tn 

u 



c 



..-I o 

O .J- 

o ^ 

c 



a> 



c 
o 

3 



c 
o 

C/5 

o 

7. 



0) 

u 

c 



c 



c 






>,5 
x: o 









4) .^ 



C 

o 
u 

> 
-J 
>^ 

U 
U 

r 

=) 
s 
o 

QJ 
E 
H 



rt t x: 
•r o 
— Du "^ 

(Ih (U 
.X3 



o 

o 

■4-rf 

c «*- 

\ 8 



en 

I) 



c 

o o 



c/J 



o .2 



c 
ll 

3 

O 

c 
o 

(/) 
0) 

■<-• 
0) 



en 

bo 

~ c 

° Q 

en 
o a> 

•&. -^ 
o *- 

o 
JS, en 



S ^ ^ 



en 

c 
o 



o 

c 



c 



tn 



W 

c 

(4 



0) 

o 



o 
U 

x: 



o 






c 
o 



V) 
4> tn 
O 



« bc 






c 

o c = 

<u £ 

e^ t: ii 
c .- 

c3 ^ 



v. 

O 






c — 

Cu '*-> 

3 rt 



> 

o 



en 

C 

.. o 

en 'Z 



en 



4; 



c x: 

0) 3 

« 2- x: 

XJ «u o 

^^ *^ >.^ 



o 

u 
3 



c 
o 

o 

3 



0) 

= ei, D- 

CO 3 

en rt 



C 

o 
2 ffi 



o 

o 





00 






C 

o 

■«-» 

o 

>< 

O 
-♦* 

s 

o 
CO 






Q O 



en 



C/) 



H Ul 
111 u 



o 
o 
a 



CO 
lU 

o 

< 

Q. 



= § I 



^ 
« 



U] 
Q. 

UJ 





u 

z 

o 

Q 

o 
o 

Qi 
Qi 

H 

o 

Z 
< 

Ou 

00 
<N 

•• 

u 
u 

E 
O 



Old ideas in advertising may be good, but they are not good 
enough for you to follow. 



GREATLY IMPROVED. 



44 



Cbe CburcbiDoman/' 

The only Weekly Paper published specially for Women of the 
Church of England. 

WEEKLY, ONE PENNY. POST FREE, lid. 



Annual Subscription, 6s. 6d., post free. 

CONTENTS: 

Brii^ht Notes on Current Subjects. Typical Ensrlish Churches. 
Latest Church News. Church Needlework and Embroidery. 
Reviews of New Books. Dorcas Notes. Work and Wants. 
Chelsea China and Bog Oak. From the MONTHLY PACKET. 
Our Devotional Page; By Miss Q. M. Ireland Blackburne. 



The largest and most influential class of women 
in this country is the class of the Churchwoman. 
CHrRCHWOMEN may be numbered by millions; 
they cater for millions — men, women and children ; 
they subscribe their millions to good works. 
But, chief of all, CHURCHWOMEN spend many 
millions on household and general needs. 

Therefore ADVERTISE in "THE CHURCHWOMAN." 

The best of the Illustrated Church AVeeklies. 



DISPLAYED ADVERTISEMENTS. 



One inch in Column ••£050 

Quarter Column 12 

One-eighth Page or Half Column 15 



Quarter Page or One Coliimn £2 10 

Half Page 5 

Whole Page 10 



Broad Columns on Leader Page, 6s. an inch. 
Special Positions by Arrangement. Reduction for a Series. 

No Advertisements Placed on Editorial Pages. 
Offices for Advertisements: 

2, Exeter St., Strand, W.C. 



J 



*' Test " advertising is the basis of all successful advertising. 
Write us for explanation / 



m 



528 



ADVKRTISEMKNTS. 



The Clarion 



IB A.'M 

ILLUSTRATED WEEKLY MAGAZINE 



PROGRESSIVE 

LITERATURE, 
FICTION, 

POETRY, 
THEATRICALS, 

CYCLING, 

AND OF THE SOCIAL SIDE OF 
LIFE GENERALLY. 

It is the medium of the Clarion Cycle Clubs, which have an aggregate 
niembersliip of many thousands. In fact, tlie largest bond-Hde Cycling Club 

in the world. 

It is the Brightest and Smartest Paper 

Published. 

TO BE HAD FROM ALL NEWSAGENTS EVERY FRIDAY. 



THE CLARION NEWSPAPER Co., Ltd., Fleet Street, 

LONDON, E.C. 

Advertising must pay if it is of the right sort, done in the right 
way, at the right time. 



ADVERTISEMENTS. 



529 



^AAAA±±A£,±dtA£.^AA^A^±. 



tlHM|l,|!Hllill|ili,ltl,|lir,|i,|lt|li|tJH|IWlJ,,li |.i| ||.|li| | , |l | ll|H| I HI| ll| nii l| ,H,|| 1 } | |l|,;|ni ':|W | ' l .| . l J.ll: I 'l l 1 'l 1 1 J :| H I 



ti 



CYCLING 



AND 



Conducted bjt — 
Edmund DanRerfield 

AND 

Walter Croves. 
Manager — 

Eme«t Perman. 



99 



'^' 



Offices: 7-15, Rosebery Avenue, London, E.C. 

Tflephone Non. 992 Holborn. Telegrams: *' Pressimng, London." 



* /"CYCLING " was started eleven years ago, and at once took 
Vy First Place as the Best and Most Interestine 
Wheel Paper in the United Kingdom. 

It has never looked back, and to-day is absolutely without 
a rival. 

All the best writers on Cycling matters contribute to its 
pages, and its artists include George Moore, Percy Kemp, 
T. M. R. Whitwell, F. C. Patterson, H. Rogers, &c. 

" Cycling " has the Largest Circulation of 
any Cycling Paper in the World. 

Apart from the proofs furnished, that fact 
is generally admitted. 

Furthermore, "Cycling" gives Advertisers 
greater publicity at a less cost per 
thousand than any other Wheel paper. 

That is the important fact to bear in mind 
when preparing an advertising scheme. 



,,.|.)|:|::t t .., t''ri'l"r'|-.m^t-i|.|.: || H | .|^|,, | :H | Hn ,, .„ | „| , :„.,.„.n.„. ..,,„, 1^^^^. . ^ | ■..-.... |l „..,.,, 



Don't despise the ''white'' round an advertisement. It may 
individualize the advertisement y and is therefore of value. 



530 



ADVERTISEMENTS. 



ADVERTISEMENTS. 



531 






MR. C. ARTHUR PEARSON'S DAILIES. 



THE DAILY EXPRESS. 

Circulating in London, the Home Counties, 
and the South of England. 

THE MIDLAND EXPRESS, 

Circulating in Birmingham and the Midlands. 

THE NORTH EXPRESS. 

Circulating in Liverpool, Manchester, and the 
North-West. 

THE NORTH MAIL. 

Circulating in Newcastle-on-Tyne, and the 
North-East. 



These papers give fhe maximum of publiciiy at /ess than 
one-half the cost of any other selection of Daily Papers 

covering the same area. 



Chief Office 17* Tudor Street, E.C. 

Birmingham Office - - * " 188, Corporation Street. 

Manchester Office - - ' - 28, New Cannon Street. 

Liverpool Office 60, Victoria Street. 

Newcastle Office . - - - Neville Street. 



The shrewd man who advertises generally gets to the top. 



THE LONDON DAILY CHRONICLE. 



Adyertisement Offices— 

"Daily Chronicle" Buildings, Fleet St., E.C. 
SCALE OF ADVERTISING CHARGES. 

NOTICK. — Notwithstanding thelargely increased 
circulation of this journal, the following low 
charges are made for advertisements: — 

OLAtSIFIED ADVERTISEMENTS. 
For Servants, Housekeepers, Cooks. Girls, Porters, 

Mechanics, Apprentices, and Boys wanting 

Places, Two lines, 9d. ; 4d. every additional line. 
For Apartments and Rooms to Let ^ 
For Servants, Mechanics, etc.,' 

Wanted 

For Businesses for Disposal... 
For Houses and Land for Sale 
For Shopa and Houses to be Let ... 
For Miscellaneous Articles to be Sold . 
For Musical Instruments for Sale... I 
For Sewing Machines for Sale ... i 
For Horses, Vehicles, Stables, etc.... ) 

For Wanted to Purchase / 

For Houses and Apartments Wanted 

TRADE ADVERTISEMENTS in Classified 
Columns. 
Three Lines, 28. Four Lines, 28. 8d 



PUBLISHER'S OWN STATEMENT. 



Two Lines 

Is. 6d. ; 

6d. i>er line 

after. 



We herewith draw the attention of 
ADVERTISERS to the fact that 

"THE DAILY CHRONICLE" 

Has a Larger Circulation tliaa 

any Uberal Paper in th* 

Unitea Kingdom. 

It possesses many advantages to 

ADVERTISERS OF ALL KINDS, 

its many prominent features of interesi" 
and wide popularity brincinfj it before 
Every Class of the Commtinity. 

"THE DAILY CHRONICLE" 

has not only a far IrftrKAr Circula- 
tion than any other Liberal paptT in 
the United Kingdom, but it circulates 
extensively on the Continent and in all 
the Colonies of the British Empire and in 
America. 

The BEST, BRIGHTEST, and MOST 
INTERESTING PAPER in the WORLD. 



38. 4d. Six Lines, 48.; and NINEPENCE per 
Line after. 

MISCELLANEOUS ADVERTISEMENTS. 

General Trade Announcements, Sales by 
Auction, Publications, Educational, Paro- 
cbial. Shipping, Institutions, Partner- 
ships — Lost and Found — Four Lines 

FiveLines 

Six Lines 

Per Line after 

Leader Page (except Theatricals that are 
inserted regularly every day) — Four Lines 

Per Line after ... 

Legal Notices, Monetary, Public Loans, 
Companies, Governmental, Parliamentary, 

Elections— Four Lines 

Per Line after 

Leader Page— Four Lines 

Per Line after 

Theatricals and Entertainments, if inserted 

regularly— Four Lines 

Per Line after 

Births, Marriages, and Deaths — Three Lines 

Per Line after 

Paragraphs ( with A DVT. at end )— Pour Lines 6 

Per Line after 1 

Quarter, One-third, Half, or One Column charged 

at the following Column Rates :— 

Front Page (Trade Announcements) ... £12 

Leader Page (Trade Announcements)... £15 

N ext matter ( not Leader Page) £ 14 

Publishers' Announcements at the Speoial Bate of 
£12 128. 
Advertisements must be prepaid. Postal or Post 
OMce Orders to be made payable to EDWARD 
LLOYD, Limited, General Post Office, and crossed 
** London St Westminster Bank." Stamps not taken. 



li'^J^I"!: " THE DAILY CHRONICLE." 



TBN OR TWELVE PAGES. 

SALE INCREASING BY LEAPS AND 

BOUNDS. 



S. 
2 
3 

4 


4 
1 



4 
1 
6 
1 

S 

3 
1 



Fullest Beportn of all Current 
Events, and Special Telegrams from 
our Corresi>ondent8 Everywhere. 

Racing, B«wing, Cricket, Football, 
and Other Sports. By Expkbts. 

Science and Art Specially Dealt 
With. 

Writers and Beaders Column, 
Literary Reviews, and all Items 
appertaining to Literature. 

THE PAPEE FOR THE FAMILY 
CIRCLE. 



The Rate for Subscription by post to all 
parts of the United Kingdom by early 
morning trains . . 9s . 9d . P«r quarter. 

To Austria, Belgium, Denmark, Egypt, 
France, Germany, Gibraltar, Greece, 
Italy, Netherlands, Norway, Portu- 
gal, Spain, Sweden, Switzerland, 
Turkey, United States. &c. 

13s. per quarter. 
Payable in advance. 

BEST ADVERTISING MEDIUM FOR 
ALL CLASSES. 

Replies to adTertisements addressad to 
a Box No. receiTcd free of charge. 

"DAILY CHRONICLE" BUILDINGS, 
Fleet Street, Londen, E.C. 



Get the right-sized advertisement first— then buy the right- 
sized space to take it» 



532 



A DVKRTrSKM ENTS. 



ADVERTISEMENTS. 



533 



A FIKST-CLASS 

ADVERTISING 

MEDIUM 



Having a large and Steadily Increas- 
ing Circle of Readers, practically 
untouched by other Journals. 



ESTABLISHED I84G. 

Prepaid Advertisements from Managers, Secretaries, Travellers, 
Collectors, Tutors, Governesses, Articled Pupils, Clerks, Assistants, 
Mechanics, Housekeepers, and Domestic Servants of all kinds 
Wanting Situations, or from Employers requiring the services of 
such persons, will be inserted at the following 

Inolnsive Prices for Six Insertions or Less :- 

?* ^^'•*» 2 48 words 5 •* 

?J • 3 56 , 6 

•• " 4 64 „ 7 f 

And Is. for every additional Eight Words. 

The above prices, it will be observed, cover Six Consecutive Iksertioks 
The option of ordering One. Throe, or Six Insertions is left to the Advertiser " 
the price, being a fixed and inclusive minimum, remaining the same in the 
case of SIX insertions as in that of three or one. 

APARTMENTS, MI8CELLAHE0US ARTICLES FOR SALE AND SMALL 

WANtJh ^«°T^«"^^ ^«^ BUSINESSES TO Se'sOlS^LeTS 
WANTED, are inserted at following prices:- 

Once. Three Times. Six Times. 

^- "• S. d. a H 

24 words 10 2ft ^: ^• 

^ 1 « 4 7 • 

*• 2 5 6 10 

And ed. per Inser tion for eve ry additional Klcbt Words. 

Letters in answer to advertisements can be addressed to **The 
Daily News " Inquiry Office, 67, Fleet Street, E,C 

Cheques and Post Office Orders should be crossed ** London and 
Westminster Bank.- Orders for advertisements, if sent by post. 
should be addressed-Advertisement Manager, ** Daily News'' 
Office, Bcuvene Street, E.C.; if forwarded per messenger they may 
be delivered either at the Head Office in Bouverie Street, or at the 
Branch Advertisement Office, Fleet Street, E.C. 

Thi advertising may be right, but if the article is wrong— the 
scheme must be a failure. 



REACHING THE PEOPLE 

THROUGH THE PRESS. 



The facilities offered to Advertisers by the 




Dailp Record. . 



AND 



Dailp P)ail . . . 



AND 



iUeekip Record 



Are unsurpassed by any other 
NEWSPAPER COMBINATION 
IN SCOTLAND. . . 



It is admitted that the great circulation" obtained by these journals have been 
secured by the production of First-Class Newspapers, and circulation being the 
determining factorin the placing of Adverti^enunts. Advertisers should, in their 
own interests, secure space in the Daily Record and Daily Mail and Weekly Record. 



Blocks and large space Advertisements accepted and 

WELL DISPLAYED. 

CONTRACTS ENTERED INTO from £1 to £10,000. 



' 



_/ -V' 'vv' -«_- ^ V' »«/*--''>-• "^-' "v^ >.• "V '~^~ 



London Office: 

12, Whitefriars Street. 



Chief Offices: 

Record Buildings, Glasgow. 



Large advertisements are not necessarily the best business bringers. 
Small, smart advertisements often prove giants in disguise. 



534 



adverti.«;kmkntp. 



DAILY TELiEGRAPH 

OFFICES: FLEET STREET, LONDON. 

WEST END : Walsingham House, 153, Piccadilly, W. BRIGHTON : Kings Rd. 
SCALl: OF CHAROES FOR ADVERTISEMENTS. 



Number 
of 


Public Conipnnics, 

Legal Notices, 

Klcctions. Con- 


Parocliial and other 
Notices, Profes- 
sions, Medical, 

M<iiipv Wan foil 


All other Advertise- 
ments except 
Situations Wanted, 
Apartments to Let 


Lines. 


tracts. Drawing of 

Bonds and Money. 

COMPANY. 


Partnei*ships, Lost 
nnd F^tund, etc.. &c 
MISCELLANEOIS. 


or Required. 

For these see note 

annexed. * 

TRADE. 


3 


£0 5 6 


£0 4 


£0 4 6 


4 


6 6 


4 6 


4 


5 


8 


5 6 


5 


6 


9 6 


6 6 


5 6 


7 


11 


7 6 


6 


9>«a ••• 


12 6 


8 6 


7 


10 


14 


9 


8 


XXaaa ••• 


15 6 


10 


9 


12 


17 


11 


10 


13 


18 6 


12 


11 


14 


1 


13 


12 


15 


1 1 6 


14 


13 


16 


1 3 


15 


14 


17 


1 4 6 


16 


15 


18 


1 6 


17 


16 


19 


1 7 6 


18 


17 


20 


1 9 


19 


18 


21 


1 10 6 


1 


19 




Each line up to 50 1'C 


Each liiw up to 60 1/6 


Each line up to 50 11- 




extra, a/trr 50 2/- 


extra, after 50 */- 


extra, after 50 1/9 




pe.r line. 


per line. 


per line. 



Leader Page.— Trade and Miscellaneous Advertisements, One Shillingand 
Sixpt.Micc ]>er Line up to Fifty Lines, and Two Sijillings per Line afterwards, 
but no Advertisement under P'ive Shillings. 

Companies, Two Shillings and Sixpence per Line up to Fifty Lines, and 
ThrccSliiilingsperLineaftorwiirds. hut no Advertisement under Ten Shillings. 

Theatrical and Amusement Advertisements.— One Shilling per Line! 
Theatrical displayed. OneShilling ;uid Sixpence per Line. Minimum charge 
Four Shillings and Six Shillings respectively. ' 

Paragraph Advertisements.— Five Lines, or under, Twenty-one Shillings 
and Ftiiii- rjhillinys \)vy Lin(> exceeding that number. ' 

Births, Marriages, and Deaths.— Three Lines, Five Shilling«; and One 
Shiliintr iM'r Line nfterwards. 

*Board, Residence, and Situations Required.— Three Lines, Three 
Shillings; Foiu- JJnos. Tluer Sliiiiiutrs and Sixpence. 

Domestic Servants, Wanting Situations— Two Shillings for Three Line* 
and Sixj>ence each line extra. ' 

Announcements concerning Evening Parties, Balls and Meetings may be 
inserted under the head of "To-day's Airangements " at Ten Shillings and 
Sixpence per Line throughout Paragraphs of the same character are 
i I sorted in the body of the p:iper at the mininuun rate of One Guinea for Two 
Lines, each additional line being charged Ten Shillings and Sixpence. 

Poit-ojffice Ordtrt muat be made payable at the Ludyate Circus Honey Order 
Offiee, to Mr. Fkancis CaiNE, "Daily Telegraph'' Ojfice, FUet Street, London, 
R.C, Stamps cannot hi- received. 



The effect of an advertisement is measured by what is said and 
HOW it is said. 



advertisfmfnts. 



535 



^ Dundee JIauertiser 

DAILY. 8 to 12 PAGES. ONE PENNY. 



LEADING DAILY - - 
PAPER In SCOTLAND 
NORTH of the FORTH. 



First In Circulation . - - 
First in Influence - - - - 
First in Advertisements 
First In General News - 



DUNDEE 



(* (^ 



evcnind Cekdrapb 

EVERY AFTERNOON. ONE HALFPENNY. 
ii08t_Wiciel y Circulated Halfpenny Daily 

Paper in Scotland out of Edinburgh^rjlasgow, 



Che People's 3ournal 

SATURDAYS. ONE PENNY. 

BEST ADVERTISING MEDIUM IN BRITAIN OUT OF LONDON. 
SCOTLAND'S NATIONAL NEWSPAPER. 

publishers: 
JOHN LENC Sl Co., Dundee, & 186, Fleet St., London. 

TelegrMma: LBNO, DUNDBE ; and DOCBMUS, LONDON 

Advertisements with new germs of life in them will galvanize 
trade into new life. 



u 



.1 



J. 



V \ 



536 



ADVERTISEMENTS. 



FIVE GOOD MEDIUMS 



THE 



t t 



DUNDEE COURIER," 



Which has double the circulation of any Mornini? Paper 
North of the Forth. 



THE 



S 4 



EVENING POST, 



ft 



The popular Evening Paper. Its afternoon reports are 
recognised by th<^ Commercial and Financial Classes as fully 
accurate and co.iiplete. 



THE 



s s 



WEEKLY NEWS,' 



THE 



Which has a circulation of over 260,000 copies weekly 
it covers every part of Scotland. 



s t 



WEEKLY WELCOME," 

Which has a weekly circulation of over 100,000 copies 
it is sold throughout Scotland. Advertisements for the 
Weekly Welcome to be addressed Smiths' Advertising 
Agency, 100, Fleet Street, London. 



THE 



§ § 



t f 



■A 



A first-class home weekly. Has a weekly sale of over 
100,000 copies. Area of circulation-London and the 
English Provinces. All advertisements for the Red Letter 
to be addressed to Fredk. E. Potter, 56. Ludgate Hill 
London, E.C. ' 

YOU CANNOT REACH THE READERS OP THESE 
PAPERS THROUGH ANY OTHER MEDIUM. 

PROPRIKTOR.S AND PlBLLSHKRS :— 

viT. & i>. c. nr:HoiyrsoN, 

DUNDEE AND LONDON. 

Head-Office: LINDSAY ST., DUNDEE. London Office: 109, FLEET ST., E.O. 

CiaeKOM Office: 136, WEST NILE STREET. 

a&^Vi : Telephone No. 1,723 Holborn. 



|:^ 



fill. 



Advertise persistently— spasmodic advertising is rarely success- 



ADVERTISEMENTS. 



537 



LARGEST SALE of any 

^ ELECTRICAL PAPER 
IN THE UNITED 




Engineering* 



FRIDAYS 



ONE PENNY. 



^HIS paper is the only electrical journal published at the 
\ popular price of One Penny, and in consequence, although 
^ started only eleven years ago, it has now the largest sale of 
any electrical paper in the United Kingdom. All electrical subjects 
are treated from a thoroughly practical standpoint, so as to be 
easily understood, while serial articles are occasionally given on 
special subjects of interest to all connected with or employed in 
electrical work. As an advertising medium for those desirous of 
bringing their goods under the notice of such a clientele in the 
United Kingdom and the Colonies it has no equal. 

ABSOLUTELY INDEPENDENT. 



PER PAGE 
HALF PAGE 



RATES.— Single Insertion : 

£ s. d. 

5 QUARTER PAGE 

2 10 EIGHTH PAGE 

1 INCH, SINGLE COL., 5s. 

Red%aotiox&« fox* Ses^iea. 



£ s. d. 
15 
012 6 



PREPAID ADVERTISEMENTS, 6d. FOR THE FIRST 9 WORDS, AND Id. FOR EVERY 
SUCCEEDING WORD. OFFICIAL ADVERTISEMENTS 9o. PER LINE. 



2, EXETER STREET, STRAND, LONDON, W.C. 






L 



If you are not successful the fault must be either in the' advertis- 



ing or the advertisement. 



538 



ADVERTISEMENTS. 



ADVERTISEMENTS. 



539 



i! 



t- 



L 



The 
Four 



Popular 
Publications 
For Advertisers. 



Jo5e Lille's 



"ENQUIRE WITHIN" 

(Weekly). 

"LADIES' REVIEW" 



(Weekly). 



4( 



JUVENILE DRESSMAKER" 

Jose Lille's (Monthly). 

"PRACTICAL FASHIONS" 

(Monthly). 

They are all Practical Home Joumale. 

Having: Larere Circulations 

Amongfet grood-ciass people, 

And have Established reputations as 

Qood Paying Mediums, 

For Advertising: anythingr 

For use in the Home. 

Rates and Specimen Copies sent free 
on application to 

THE POPUUR PUBLISHING COMPANY, 

83, FARRIN6D0N STREET, LONDON. 



A man 5 advertisements are often an indication of his character. 
DonH forget this in framing the advertisement. 



THE FAMILY CHURCHMAN 



^^"•m 



Strictly upholds Protestant Church Principles. 

The FAMILY CHURCHMAN 

Contains every week Evangelical Sermons and 
Articles by well-known Protestant writers. 

The FAMILY CHURCHMAN 

Is a Recognised Organ of the Protestant Party in 
the Church of England. 

Every Single Insertion is as Good as Three; i* appear (Ist) 
in the Weekly Edition, (2nd) in the Monthly Parts, (3rd) m 
the Bound Half-yearly Volumes. 

ADVERTISEMENT SCALE AS UNDER: 

Hates for all Small Prepaid Advertisements :---Fonr 
Lines (24 words) and under, Is. 9d. (three insertions at pnc« 
of two). 

Displayed Advertisements (3 columns to page), 38. 6d. 
per inch ; ditto (4 columns to page), 2s. 6d. per inch. 

Leader Page Advertisements (per column), 5s. per inch. 

Front Page. £8. ^ 

Back Page, £6. r. '^>^ 



ALL SMALL ADVERTISEMENTS MUST BE PREPAID. 



-TypiiT-T]i.ir^TypT- 

Advertisemeats, to ensure lasertioas la the tortbcomlng number, 
abottld reacb the Office by Wednesday First Post at latest. 



ADDRESS ALL COMMUNICATIONS TO THE MANAGER. 

"Family Churchman" Offices, 

4, LUDGATE CIBCUS, LONDON, E.G. 

Don't crowd too much in your advertisement, and be coftvincing 
in all you do say. 



540 



ADVERTISEMENTS. 



FOB EVEBY HOME. 



The Family Doctor 

and People's Medical Adviser. 



Weekly, One Penny. Monthly Parts, Sixpence. 



THE LARGEST CIRCULATION OF ANY MEDICAL 
PAPER IN THE WORLD. 



1 1 )] 






51, 
f 



f 1 



ONE PAPER THAT PAYS ADVERTISERS. 

Our price, 6/- per inch for a series, is, we believe, the best value 
in the world for Advertisers. Write for specimen copy and par- 
ticulars of space available. We will send with pleasure. 

The FAMILY DOCTOR is known in every town and village, 
and circulates amongst a class that buys nine-tenths of the pro- 
prietary articles advertised. 



TO PROPRIETORS. 

Our very large number of readers and correspondents are exactly 
those to whom you directly ap peal to create a real demand and 
sale among the public. . The FAMILY DOCTOR does pay 
Advertisers. The result of a trial order will induce you to patro- 
nise our columns, largely and regularly. Refer to any of our 
advertisers as to the value of our paper. Your agent will have 
pleasure in quoting you for space, or we will do so direct. 

"When all else fiaila, the FAMILY DOCTOR pays."-So 

Whites an Advektiser. 



358, STRAND, X^ONDON, W.C. 

Advertising and business are so closely related that one would 
like to see them more united. 



ADVERTISEMENTS. 



541 



THE 



Fanciers* Gazette 

(ESTABLISHED 1874). 
WEDNESDAY. ONE PENNY. 

The Fancdebs' Gazette is the oldest Live Stock Paper published, 
and occupies an unrivaUed position amongst country gentry and the 
leading poultry dealers at home and abroad. 

It ig the first paper of its kind published each week, and thus 
possesses special advantages for adrertisers. 

ADVERTISEMENT CHARGES: 

£ s. d. 

Perlnch 8 6 

Per Column I K a 

Per Page ^■- ,.•*"" 

Paragraph advertisements, 9a. per line. 



fur ana Featber 



(ESTABLISHED 1888). 



THURSDAY. 



ONE PENNY. 



Fur and Feather is an illustrated Live Stock Journal, with a 
large and influential circulation amongst the upper and middle 

class country families. ^ , • , • i *• 

It has very extensive foreign and colonial circulation. 
It is thi3 only paper dealing exclusively with the minor household 

pets. 

ADVERTISEMENT CHARQMS: 



Per Inch 

Per Column . . 

Per Page .. •• •• '' '' .." 

Paragraph advertisements, 9d. per line. 



£ 


2 
5 



8. 

4 





d. 






The ** cheap " advertisement is often a very dear one. 



I 



542 



ADVERTISEMENTS. 



H 



The average Sale of thU Journal ts tfraater by many thousands 

of oopios per week than that of all aimUar 

publloations combined. 



farmfield&fi 



An AgricDltural, Rural, and Domestic Journal. 

PRICE ONE FENNY WEEKLY, 

For the Country Gentleman, Farmer, Rural and 

Suburban Resident, 

AND ALL INTERESTED IN 

Th« Farm, the Dairy, Live Stock, th« Stable, Poultry, 

Garden, er the Home. 



In all oases where possible, it is advisable to obtain the paper throuch a 
Newsagent, Railway Bookstall, or Bookseller. If, however, it is not obtain- 
aoie at the published price it can be ordered direct from the Publishing 
Office, post free at the following rates, payable in advance : 1 year. 68. ed. 
■ montlit, 3s. 3d. 



ADVERTISING RATES (nett). 

From which no deviation is made under any circumstances. 
Displayed Advertisements, per Inch in depth, single Column. 

One Insertion jqs 

Sixjnsertions *.;'. ".; gg] each. 

Thirteen insertions (or more) 8s. each. 

Special Positions by Arrangement, 25 per cent, extra. 

All small Advertisements in body type, 1/- per line; minimum, 2s. ; Front 
I'age, i%, per line if guaranteed to appear in that position. Situations, 
4 lines at 28. Paragraphs, Is. 6d. per line. 7 words average a line. 



■•■•-**'**''» FIELD, and FIRE8IDE" ofTeri a ^reatcrnumbtr of pagssof 

well-f rinted, as«ful Information In a handy, compact form, illustrated, 

•titehed, and cut, than any other similar paper for the sum of 

Specimen Copies can be obtained from Newsagents, Booksellers, and Book- 
stalls, or direct from the Publishing Offlce, 

1, ESSEX STREET, STRAND, LONDON, W.O. 

There's money being made by advertising — are you getting your 
share ? 



ADVERTISEMENTS. 



543 



The 

Folkestone 
Daily News 

Is the Only Daily Paper in Folkestone. 

And the only Medium for the obUining of News, Fresh, Expeditious, 

and Up to Date. 
A continuous service of Press Telegrams concerning all important 

events is published daily. 
War News, Stock Exchange Quotations. Sporting. Legal, and Court 

News, are always being received. 

Price One Penny. 

"ThP Folkestone Daily News" has several hundred subscribers, to whom 
the pa?eHs delivered In fact, no business office, hotel, club, or boarding- 
house is complete without it. 

qnhsprintion which ensures the delivery of the paper daily, and for which 
anv editVons^t 'may be necessary to issue for the announcement of special 
news are included, 68. 6d. per quarter. 

♦.Ti,A Fnlkpstone Daily News" was successful in obtaining the Corporation 
contract ?if twelve months for the insertion of ail o cial notices and 
statutory advertisements. 

Offices:— 5, Qracehill, Folkestone. 



For single column 

Double M 

Three ,» ••• 

Right across page ... 

Three insertions count as two. 



s'tlsexKs.eira'ts * 

Is. per inch, the insertion. 
2s. ,, «< 

os. ,, ?« 

Quarterly Accounts 2i per cent. 



*■ /lieorviinf- fnr rash with order. Advertisements can be altered 
Ind?l'seUorefery?s fe aU^^^ for a series, 

and 1 e-set ^''''^^^^^l^^^^ to aucti oneers, large advertisers, &c. 

Attention is called to our terms of prepaid Advertisements. 

If you want a servant. 
If you want a situation, 

If you want a house. 

If you want to let a house, 

If vou want to buy anything, 

"And if you want money. 

Twenty words, 6d. ; Thirty ditto. 9d.; Forty ditto, Is. 

Three insertions the price of two. These insertions bring lightning results. 

N.B.-Stamps or P.O. must accompany Advertisement. 

Compete with your rivals, hut do not attach them. 



, 1 11 



\. 



544 



ADVERTISEMENTS. 



P I 









if 

.11 J- 



'>< 






H 
'I 



Larpest ana most Influential Circulation In Ireland. 

Cbe freeman's Journal. 

ESTABLISHED 1763. 

The Freeman's Journal is Guaranteed to have the Largest 

Circulation of any of the Daily Newspapers in Ireland, 

uJ!5^i:?"^^" .Office and the Head Office, Dublin, are connected 
AdveSments.^"*^ ^'^' ^^' *^^ transmission of News and 

fnnllf-^i'iil'.^^^V^^?'^^' C?°}P^ercial and General News is of the 
fullest and freshest description. 



Cfte Uleeklp freeman, 

NATIONAL PRESS p.^^ IRISH AGRICULTURALIST 

Is Published throughout Ireland every Saturday, 

It is taken by all classes in the Town and Country Districtq 
and Its guaranteed Weekly Circulation is at least ten tmes as 
great as all the other Agricultural Journals in Ireland 

Cbe Coening Celegrapb 

Is issued from the Freeman's Journal Omce daily, at 1, 3. 6 and 
6 p.m., and has a daily circulation of over 30,000 copies. 




An excellent Sporting Paper contains all the news of Sports in 
Ireland, with latest Betting, &c. 

CKier Offices : Pi:»inces Stx*eet, I>ut>lin. 
Xi^ondon Offices: 211, Stx*And, llir.C. 

The advertisement that is most easily remembered ts the one that 
brings the best results. 



I ll , i i fj 



ADVKRTISFMENTS, 



145 



Largest Bona-fide Daily Circulation in Scotland. 



GLASGOW 



CITIZEN 



(6 pages daily of 48 to 60 long Columns.) 

One of the Leading Journals of Scotland. 

The position of the "Glasgow Citizen" is unique, com- 
bining a domestic with a commercial circulation. Hence the 
position it occupies as a great Popular Advertising Medium. 

A characteristic feature of the circulation of the "■ Citizen '' 
is its extensive house-to-house delivery by Newsagents in town 
and country, thus reaching in the most eflfective way both rich 
and poor. 

Over 2,000 Parcels are despatched daily to Country Ag^ents. 
During busy seasons Its Advertisements frequently 
number over 1,000 a day. 
Hourly Editions are Published frotn 2 p.m. 



Saturday Wppklv CitiZCn 

^ (Established 1842). 

24 Pages. 118 Neat Columns. Price One Penny. 

The ** Saturday Weekly Citizen" has been enlarged to 24 pages, 
comprising 118 neat columns. It is a high-class Literary and General 
Newspaper for the week-end. 

Citizen Buildings, Glasgow, 

London Office: 57, FLEET STREET, E.C. 

The element of luck does not enter into advertising — say rather, 
''pluck." 



t '4 



% 






!i 



546 



ADVERTISEMENTS. 



The Oldest Evening Paper. 



Established 1803. 





SIX EDITIONS are Published Daily, from One to Seven p.m. 

fHE OLOBE gives an independent support to thegi'eat Conservative party. 
Great euerjfy is manifested to obtain the latest news, and it has always th« 
character of receiving the earliest official intelligence. 

Its circulation is very large and rapidly increasing. In London it is largely 
sold at all bookstalls, at the principal newsagents, and in the streets. The 
subscription list is very considerable ; and the paper can also be had from 
newsagents in the principal towns, and at all important railway stations in 
the provinces. It is also much read in clubs, hotels, and reading-rooms 
throughout the United Kingdom and Continental cities. 



Rates for Advertisements closely set without Display. 

Trades, Auctions, Books, and Charities— 3 lines and under, 28. 6d. ; per 
additional line, 8d. 

Miscellaneous — (Companies' Business Notices, Professional Announcements. 
Amusements) 4 lines and under, 6s. bd. ; per aduitiouai line, yd. 

Public Companies, Pi-ospectuses of, Notices of Meetings, New Capital, 
Government Loans, Contracts, Legal Notices, Finance, Money, ike, not exceed- 
ing four lines, 58. ; per additioualline Is. up to 50, and then Is. 6d. 

Paragraph Advertisements (to which the word advertisement must be 
appeuUed)— Three hues, 5s., each line after. Is. 6d. 

Advertisements for a series of insertions taken by special contract. On 
Leader l'n},'c the charge is double. Advertisements exceeding four inches 
charged at c(j1uiiui rate. 



DISPLAYED ADVERTISEMENTS. 



In single col. 
Per inch. 
8. d. 

Trades, &c 9 

Miscellaneous, &c 10 6 

Public Companies, ftc ... 15 



Across two cols. 
Per inch. 
s. d. 
18 

21 ... 
30 



Per col. 

jS a. d. 

8 

10 

15 



Per page. 
£ s. d. 
40 
50 
72 



Quai'ter or Half pro rata. 



Offices 



367, STRAND, W.C. 



W. T. MADQE. MANAGER. 



Whafs in a name if you don't advertise it ? 



ADVERTISEMENTS. 



547 



THE 



Gloucester * 
* * Journal. 

Bstablishttd April 9tta, 1722. 

Published every Saturday, Price id. (by Post lid.) 



iHliiiiiliiliitiiSiiliiliiinliiliiliiliiliiiiiliiiiiiiiiMiiiitiiiiw 



The Gloucester Journal is the recognised County Newspaper ; 
circulates extensively in the City and throughout the entire County 
of Gloucester ; also in the adjoining Counties of 

Worcester, Monmouth, 

Hereford, Oxford and Wilts. 

It Is a high-class family paper, and devotes special attenticn to 

Agriculture and Commerce. 

IIIIIIIIIIIIUIIIIHIIIIIIIIIIHIIIIililiililiH""""""""'""*" 



CDe Citizen 



(6Iouce$ter.) 



Established May 1st, 1876. 
DAILY. FIVE EDITIONS. PRICE ^d. 



The Citizen circulates more extensively than any other Evening 
Paper throughout the wide area bounded by Worcester on the north 
and Bristol ou the south, Swindon on the east and Monmouth o» 
the west. 

Is the Oldest, Largrest, and Best Dally Evening Newspaper 

In the West of England. 



Proprietors : CHANCE & BLAND. 

Bird-shot scatters—so does the shell, but not till it gets there ! 
Put your advertisement in the big circulations. 



ii 



II 



548 



ADVERTISEMENTS. 



ADVERTISEMENTS. 



549 






• f: 



The Leading Literary, Non-Sectarian 

Weeli/y. 




PHMO.SOPHT 



CIRCULATION— 50,000 WEEKLY. 



* W» STOAy' CWMEHCE3 HEIT «EK. V^i; 



Tho high moral 
standard set by 
the proprietors of 
this iournal, to- 
Srether with the 
limited Apace lor 
advertisements 
combine to make 
this publication 
of special value 
to the advertiser. 



GE^AT, 






■ r- : 



!^ 0m fir 



; L' 



J 



WtKf^ 



Advt. Rate. 

One Page. 
Once .. £15 
13 times £12 
26 „ ... £10 108. 

Peb Inch. 

(Pro rata.) 

Once lOs. 

13 times ... Ss. 

26 78. 

Blockt accepted. 



PubHsbed on Monday for following Saturday. 

Closes for press 17 days In advance of date of Issue. 



MESSRS. SMITHS' ADVERTISING AGENCY, 
100, Fleet Street, London, E.G., 

Will send, with pleasure, Specimen Copy and particulars of 

space available. 

The success of others should prove a stimulus — what others have 
done you can do. 



Points to Advertisers 



ABOUT 



^ 




POETRY 



MONTHLY PART. 



PHiLOSOPHV 



(i) Each advertisement faces matter. 

{2) The nature of its contents makes it a constant 
work of reference. It is kept and read, and not 
thrown aside. 

(3) Advertisements arc therefore always before the 

public. 

(4) The size is handy, and the advertisements are seen* 

(5) A specimen copy will be sent with pleasure. 

(6) The tariff for advertisements (series, 4/' P^f inch) 

is moderate. 

(7) The circulation is 10,000 per month. 

MESSRS. SMITHS' ADVERTISING AGENCY, 

100, FLEET STREET, E.G., 

will b« glad to give any further particulars. 

An advertiser needs a knowledge of human nature — or the 
assistame of one ji^ ho has it. 



MM 

mm 




!'■ 



«i» 




INTENTIONAL SECOND EXPOSURE 



;48 



ADVERTISEMENTS. 



The Leading Literary, Noti'Sectarian 

Weelcly. 




•»ct 



PHIIOSOPHT 



CIRCULATION— 50,000 WEEKLY. 



r 



' A.WBSTOflY C0KMEKCE8 NUT WEEK. 



The higfh moral 
standard Aet by 
the proprietors of 
this iournal, to- 
gether with the 
limited space for 
ad ve rtisements 
combine to make 
this publication 
of special value 
to the advertiser. 




Advt. Rate. 



One Page. 
Once .. £15 
13 times £12 
26 „ ... £10 108. 

P E K Inch. 

(Pro rata.) 

Once 10s. 

13 times ... 88. 

26 78. 

Blocki accepted. 



Published on Monday tor follow lag Saturday. 

Closes for press 1 7 days la advance of date of Issue. 



• \J'\^'^^ V^ »_/ *^ N^VXV/^ • \.y V ■■ 



MESSRS. SMITHS' ADVERTISING AGENCY, 
100, Fleet Street, London. E.G., 

AVill send, witli pleasure, Specimen Copy and particulars of 

space available. 

The success of others should prove a stimulus — what others have 
done you can do. 



ADVERTISEMENTS. 



549 



Points to Advertisers 



<^ 



^ 



ABOUT 




POETflV 



MONTHLY PART. 



PHtLOSOPHV 



(i) Each advertisement faces matter. 

(2) The nature of its contents makes it a constant 

work of reference. It is kept and read, and not 
thrown aside. 

(3) Advertisements are therefore always before the 

public. 

(4) The size is handy, and the advertisements are seen. 

(5) A specimen copy will be sent with pleasure. 

(6) The tariff for advertisements (series, 4/' per inch) 

is moderate. 

(7) The circulation is 10,000 per month. 

MESSRS. SMITHS' ADVERTISING AGENCY, 

100, FLEET STREET, E.C., 

will b« glad to give any further particulars. 

An advertiser needs a hnowledge of human nature — or the 
assistance of one jw ho has it. 



' 



J 



550 



ADVERTISEMENTS. 



ADVERTISEMENTS. 



551 



THE BEST MEDIUM FOR TRADE ADVERTISEMENTS. 



THE POPULAR ORGAN OF THE TRADE 

ESTABLISHED 1375. 



PRICE Id. 



PUBLISHED EVERY SATURDAY. 

THE 



Grocers' Journal 



WITH WHICH ABK INCOBPORATKD 



"CDC Grocers* CDronlde** & **nortl)Brltl$» Grocer** 

Being the only widely recognised Organ of the Trade published 
at the " popular price," has the 

ILiARGEST SJLILiE: 

and is the best for those to advertise in who wish to address Grocers, 
Oilmen, Tea-dealers. Provision Merchants, Grocer Wine Merchants, 

and kindred Trades. 

THE QR0CER5' JOURNAL 

Circulates in London, in every County in England, 
and in Scotland, Ireland and Wales. 

It is full of Trade Information ; gives the latest particulars of every 
occurence interesting to the Trade it represents, mcluding latest market 
Reports and Prices Current, the Gazette, Original Leaders, Correspon- 
dence, Trades' Directory, Trade Gossip, Notes on Novelties, Situations 
Vacant and Wanted, Businesses for Sale or to Let. 



! \ 



W. REDMAINE, Publisher, 

" The Grocers* Journal " Office, 

29, Stood X^CLXne, ILioiiidoxi, E.C. 

Say your goods are ^^tke best " by all means — but back up your 
statement ivith facts. 



" HEARTH & HOME," 



3d. Weekly. 

Extracts from 
Advertisers' Letters. 

•* On the list of Ladies' 
Weeklies that we have 
found to be the most 
profitable advertising 
media we place ' Hearth 
AND Home ' second to 
none." 

** . . . Is in the front 
rank of Society papers." 

" We have been very 
pleased with results." 



n PidDClass £aaic$ Journal. 



Has the Best Writers - ■ - 
Always Bright and Interesting 
A Valuable Medium for Advertising. 



PRICES. 



Whole Page 
Half Page . . 
Quarter Page 
Eighth Page 
Per Inch 



• • • • 



1 insertion. IS insertions 26ormor«in- 

ea<:h. sertions each. 

£20 £18 £16 

. £L0 £9 JgS 

£5 £1 10s. £4 

. £2 10s. £2 5s. £2 

8s. 7s. 6d. 7b. 



THE BEST AND MOST USEFUL LADlEy 
ILLUSTRATED PAPEB. 



FREE SCHOLARSHIPS given to the sons and 
daughters of our readers. 

(Pct,x*t;icu^lst.«*H ini eaclm issue.) 



BEETON & CO., LTD., 10 & II, FETTER LANE, 

LONDON, E.C. 

Advertising matter should be appropriate to the style of the 
p ublication for which it is intended. 



552 



ADVERTISEMENTS. 



CUORDS. 



A Localised Monthly 
Magazine. 
Circulation (with advertise- 
ments) 5,000 per month. 




•• Helping Words" is a Bright, 

Cheerful, Well- Illustrated 

Magazine for the 

Family Circle. 



Advertising Rates. 

5eries £3 per page, and pro rata, 

one -eight page (2 inches) 7/6. 






Further particulars, with 
specimen copy, can be obtained 
from 

Smiths* Advertising Agency, 
100, Fleet Street, 

London, E.C. 



Don't be advised by one who has been unsuccessf